RAISE A BROW FOR FUTURE DREAMS

BEAUTY Raise a brow for

WE ARE THRILLED TO ANNOUNCE A NEW CAMPAIGN THAT GIVES A VITAL BEAUTY BOOST TO WOMEN HAVING CHEMO TREATMENT

For many years, Future Dreams has longed to collaborate with beauty experts who could help support women going through breast cancer. We were looking for a partner that could not only raise funds, but provide advice on the best products to use if treatment had made you lose your brows. Then we met Taj Giles and Sarah Jossel...

When Taj Giles was diagnosed with breast cancer and lost most of her hair during chemotherapy, she found a solution by wearing a headscarf. But she hadn’t expected what the loss of her eyebrows would do to her confidence – and a headscarf couldn’t hide that. Fortunately Taj, managing director of Blink Brow Bar, was in the right business and had a wealth of options to choose from, finally landing on the Dreams Brows Palette from her brand’s own range.

‘The stencil helped to create a brow when I had nothing to work with and the product delivered a smooth, natural look that withstood the constant hot flushes throughout the day,’ says Taj, who carried on working during her treatment last year. Taj was determined to help others in

HIGH BROW: Beauty boosters Sarah (left) and Taj

BEFORE

AFTER

Dream Brows Palette in Light/Medium or Medium/Dark

RRP £25 her situation, and decided to donate 50% of the sale proceeds of the Dream Brows Palette to Future Dreams.

Now she has been joined by Sarah Jossel, beauty director at the Sunday Times Style magazine who, with Taj, has created some powerful and emotional video content to share on social media.

‘I’m thrilled to be a part of this campaign to help raise funds and awareness for breast cancer,’ says Sarah. ‘Being in the beauty industry and supporting many women close to me who have been diagnosed with breast cancer, my mum included, I understand the emotional impact of losing one’s eyebrows.

‘The Dream Palette is a brilliant product for all women and it’s a wonderful feeling knowing that 50% of the proceeds is donated to Future Dreams to help those touched by breast cancer.’

The palette is available in two shades and includes everything needed to shape, fill and perfect the eyebrow. It features two velvety-smooth powders to build gradual definition, alongside a powder highlighter to lift and enhance.

The loss of eyebrows during chemo is common for women undergoing chemo – and Taj is determined to raise awareness of the problem. ‘You can’t overestimate the importance of brows in building self confidence.’ she says. ‘Even now that my brows are growing back, the Dream Brows Palette continues to be my daily go-to product. ‘

Dream Brows Palette is available from www.bbb-london.com and in all four BBB London boutiques.