Working with BIDs: Bev Stratton, LB Redbridge

Future of London – LB Redbridge Perspective

Bev Stratton Town Centres & BIDs (Development) Manager London Borough of Redbridge 12th November 2013 be ve rle y.s tra tton@ re dbridg e .g ov.uk www.re dbridg e .g ov.uk

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The BID Scene

The Variety of BIDs: Town Ce ntre s 131 Indus tria l S ite s 23 Com m e rcia l 4 Mixe d Are a 2 Le is ure 2 Touris m 1 Total 163

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Business Improvement Districts in Redbridge

Hainault Business Improvement District (Industrial) First in d u stria l BID in th e Th a m e s G a te w a y a n d so u th o f En g la n d • Fir s t 5 y e a r t e rm :

2 0 0 6 –2 0 1 1

• c 1 6 0 h e re d it a m e n t s 1 % Le v y (£4 0 k ) Le v e re d in c £7 5 0 k • 4 9 % t u rn o u t –8 5 .4 % m a jo r it y –9 2 .8 % b y RV • Re n e w a l t e rm : (£1 0 0 k )

2 0 1 1 –2 0 1 6 2 % Le v y

• 6 2 .3 % t u rn o u t –9 5 % m a jo r it y –9 7 .7 % b y RV

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Hainault BID

Priorities: • S a fe ty a nd S e curity (im prove d la nds ca ping , building broke n down wa lls , ne w pe rim e te r fe ncing e tc.)

• P rom otion • (doing bus ine s s with e a ch othe r –the n incre a s ing bus ine s s with othe rs )

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Hainault BID Achievements: • 1 6 2 b u s in e s s e s - a p p ro x . 7 0 % in t e r-t r a d in g (in c re a s e d s ig n ific a n t ly w it h m o b ile a p p w it h re g u la r p u s h n o t ific a t io n s ) • Re c y c lin g a p p ro x . 1 -2 t o n n e s o f w a s t e pa pe r pe r we e k • Fre e He a lt h & S a fe t y t r a in in g • Gre e n Bu s in e s s Aw a rd s - Go ld , S ilv e r & Bro n z e w in n e r s • Bu s in e s s Bre a k fa s t Me e t in g s - u p w a rd s o f 7 0 b u s in e s s e s a t t e n d re g u la r ly

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Ilford BID Ilford Business Improvement District (Me tro p o lita n To w n C e n tre BID)

• Ilfo rd Bu s in e s s Im p ro v e m e n t Dis t ric t : • 5 y e a r t e rm : 2 0 0 9 - 2 0 1 4 , 1 .2 % Le v y c 4 8 0 h e re d it a m e n t s • 3 4 % t u rn o u t - 6 7 % m a jo r it y - 6 3 % b y RV • Re n e w a l u n d e r w a y 2 0 1 4 - 2 0 1 9 , 1 .3 5 % Le v y c 4 0 1 h e re d it a m e n t s (re d u c t io n re s u lt in g fro m RV t h re s h o ld c h a n g e fro m £5 k t o £1 0 k ) • Ba llo t Da y: 2 2 n d No v e m b e r 2 0 1 3

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Priorities: Business Improvement inpRedbridge Sa fe ty, Am b ie n c e a n d ProDistricts m o tio n (im ro v e d lo o k a n d fe e l)

Achievements: • • • • • • • •

To w n Ce n t re Po lic e t e a m - a c h ie v in g 2 6 % re d u c t io n in c r im e Am b a s s a d o r s - c 1 ,0 0 0 c u s t o m e r s a s s is t e d e a c h m onth Ta rg e t e d a p p ro a c h t o c le a n in g a n d m a in t e n a n c e – 1 4 ,5 0 0 h r s In v e s t m e n t - £1 3 ,0 0 0 a w a rd e d in S m a ll Bu s in e s s Gr a n t S c h e m e O n lin e lo y a lt y s c h e m e w it h 1 1 ,5 0 0 c o n s u m e r s Pro m o t io n a l a c t iv it y (s o c ia l m e d ia , d o o r d ro p s , e m a r ke t in g , e t c .) – a 2 0 0 % in c re a s e d in s o c ia l m e d ia ‘ like s ’ Vis it in g m a r ke t s - 5 0 d a y s p e r y e a r Ma jo r fe s t iv a ls a n d s p e c ia l e v e n t s –2 0 1 2 Lo n d o n O ly m p ic s , 1 7 d a y s o f c o n t in u o u s e v e n t s ; Va is a k h i, Eid , Diw a li a n d Ch ris t m a s

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Role of the Council Should we try to make a difference?

Th e Re d b rid g e Wa y = PARTNERSHIP

• Le a d e rs h ip - Im p e r a t iv e t o s u p p o r t a n d t ry t o m a ke a d iffe re n c e fo r o u r b u s in e s s e s , e m p lo y e r s , re s id e n t s a n d v is it o rs • Fin a n c ia l - Bo t h BIDs w e re g r a n t e d £5 0 k s u p p o r t fu n d in g –a n d a n a d d it io n a l £5 0 k g r a n t t o s u p p o r t re n e w a l b a llo t • To t a l LBR in v e s t m e n t : £2 0 0 k - a c h ie v in g c £3 m in v e s t m e n t in t o b o t h a re a s = 1 5 0 0 % re t u rn

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Role of the Council

Can we make a difference in the future?

• Co u n c il re s o u rc e s a re lim it e d a n d w ill c o n t in u e t o b e fu rt h e r re d u c e d • £5 0 0 ,0 0 0 re v o lv in g BID lo a n fu n d

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Opportunities and Challenges

What’s been learned?

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Re s o u rc e in t e n s iv e a c ro s s m a n y s e r v ic e a re a s

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Ca n t a ke u p t o 1 8 –2 4 m o n t h s

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Jo in e d u p t h in k in g h a s le d t o jo in e d u p s e r v ic e s

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Ma n a g e d e x p e c t a t io n s –w e u n d e r s t a n d e a c h o t h e r be tte r

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In c re a s e d e m p lo y e r lin k s –p a t h w a y s t o lo c a l e m p lo y m e n t fo r re s id e n t s

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Pro v id e d a g e n u in e Vo ic e fo r b u s in e s s –n o w w e h a v e t o Lis t e n !

Would we do it again? Yes

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