My Works by Kenya Ford

Jenny Leigh Freeman Project A graduate group project focusing on creating online brand & marketing strageties to increase our client presence in the country music industry. We created video production shoot, social networking sites such as mycoutryspace.com, twitter, iLike.com, and myspace.com. A interactive website was built adding rich media to engage the user and potiential music industry professionals.

Jenny Leigh Freeman Project Jenny Leigh Freeman is a country artist who was in need of an online presence to boost her music career. Based on my research of country music, I places our client on several social media sites such as twitter and mycountryspace. In this project, I was the set designer, videographer, photographer, social network manager and video editor. As a group we came up with a theme elements of bricks and vines because Jenny is a country artist living in the Baltimore area. So it gives a feel of country and urban at simultaneously. (Above picture)

A sketch created in Illustrator of what the set. (Below picture)

I added certain elements such as candles, flowers, vines, and burgundy satin fabric. I want to create an intimate mood for the video shoot but keeping it simplistic at the same time. I didnâ&#x20AC;&#x2122;t want to take away from the focal point which was our artist, Jenny.

EARTH - La Flor is a university located in Costa Rica who stands firm on biodiversity and sustainability. This was a group project and I served as Project Manager and Producer overseeing nine graduate students. We built two websites (in both English and Spanish) adding video and interactive content to enhance the user experience and ultimately market and brand the programs the La Flor has to offered. My role as Project Manager and Producer, I focused on researching the Costa Rican culture and EARTH University, scheduling, maintaining timeline, and making sure we as team are meeting the clientâ&#x20AC;&#x2122;s goals and purpose.

EARTH University - La Flor Campus Winter Term 2010

EARTH University-Costa Rica Elon University â&#x20AC;&#x201C; Winter Term 2010 Group & Emergency Contacts

Name Alex Colleen Emily Kenya Linda Maria Matt B Matt H Sean Will Professor Motley

Phone 216-402-9971 937-269-6533 919-971-3868 336-662-7140 570-430-9993 727-542-0617 203-524-0111 919-618-0903 336-545-5819 321-698-1333 919-260-4033

Emergency Contact Name Maggie US Embassy (From Costa Rica) US Embassy (From US) US Embassy (After Hours/Emergency) US Embassy (After Hours/Emergency) Apple Help Support

International Phone

Yes Yes

Phone 336-278-6334 [506] 2519-2000 011-506-2519-2000 [506] 2519-2280 or [506] 2519-2279 011-506-2519-2280 or 011-506-2519-2279 (800)-275-2273

Monday, January 11, 2010 Agrotour trough La Flor: Mango, Rice and Sugar Cane What is Agro-tourism? • •

The concept of agrotourism is a direct expansion of ecotourism, which encourages visitors to experience agricultural life at first hand. Agrotourism is gathering strong support from small communities as rural people have realized the benefits of sustainable development brought about by similar forms of nature travel. Visitors have the opportunity to work in the fields alongside real farmers and wade knee-deep in the sea with fishermen hauling in their nets.

Content ideas? • • • • •

Capture how mango, rice, and sugar cane are farmed What eco-friendly technology they use? If so, what are some of the benefits? (provide examples) Show a contrast/compare how others grow these same resources vs. Earth sustainable technology (Go Green) how this supports the surrounding communities Describe the experience of agricultural life

AD ASTRA - Project of global impact What is Ad Astra & purpose? •

Ad Astra Rocket Company, USA, Dr. Franklin Chang Díaz’s company. Astra Rocket Company, Costa Rica, S.R.L subsidiary of Ad Astra Rocket Company, USA; will support the development of new technology to complete the first prototype of the plasma engine VX200 by the end of 2007. Its different versions will go into space in 2010 and 2011.

•

To revolutionize space transportation and exploration, through the development and commercialization of the VASIMR® engine and related technologies

Importance? •

This company will be the first to install a scientific laboratory in the Center of Sustainable Technology at EARTH University- La Flor.

•

This company will also support the implementation of other plasma technologies specifically directed towards land/ground applications, such as the disposal of toxic wastes and other relevant technologies as in solar energy and technology of materials.

Objectives? •

Building a flexible apparatus to explore optimization of a plasma source for VASIMR® technology,

• •

Measuring the waste heat load from the source and characterizing its distribution. Creating engineering designs to remove the waste heat efficiently.

VASIMR (The VAriable Specific Impulse Magnetoplasma Rocket (VASIMR®) • •

A new type of electric thruster with many unique advantages Gas such as argon, xenon, or hydrogen is injected into a tube surrounded by a magnet and a series of two radio wave (RF) antennas (called "couplers" in this context). The couplers turn cold gas into superheated plasma and the expanding magnetic field at the end of the rocket (the magnetic nozzle) converts the plasma particles' thermal motion into directed flow.

Content Ideas? •

Tuesday, January 12th, 2010 – Three Tourism Spots in Guanacaste Beaches

Panamá Beach •

• •

Offers tourists stunning ocean views and laidback beaches that are within close range of some of the country’s best national parks, such as the Refugio Costa Esmeralda and the Marino las Baulas de Guanacaste. There are many local restaurants, bars and shopping areas close by. Most of the year, this beach is excellent for all kinds of water sports and fishing. Snorkeling, kayaking and sailing are also popular here. When at the beach don’t forget to visit the Rocha estuary with its lovely mangrove swamp and the nearby a dry forest, both of which are within walking distance from the shore.

•

Nearby the beach is the grand Four Seasons Hotel with its Arnold Palmer championship golf course.

Nascascolo •

• •

A small beach at the north of Guanacaste, with grey coloured sand and blue water, hidden in Culebra Bay. It has moderate tourist development, which makes it ideal for relaxing. It has hotels, cabins, lodges and areas suitable for camping. Ideal for bathers for his gentle waves, also to practice diving Relatively close to the Daniel Oduber International Airport

Playas del Coco • •

• • •

•

The largest village in Guanacaste province Known primarily as the gateway for surfers to reach places like Ollie’s Point and Witches Rock, where the waves are superb, this busy beach is a prime scuba diving spot, with many tour and dive companies set up here. A very popular area for sport fishing The beach of Playas del Coco itself is a grayish brown and the tide here often remains quite low. Surrounded by steep cliffs and hills, this horseshoe shaped bay area is the ideal place to have some fun. However, if you are looking for a quiet spot to relax, try staying away from the center of town, where most of the fun happens. From Playas del Coco you can also head out to Pelonas Islands, Catalinas and Bat Islands, which are excellent sites to spot turtles, sharks and octopuses in the natural environment. Many tourists also use Playas del Coco as a base camp because of its affordable accommodations, when touring the Guanacaste region.

Content ideas? • • • •

Showcase the beautiful landscape Tourism spots Advantage/Disadvantage of tourism Interview tourist or tourism facilities

Wednesday, January 13th, 2010 – Rural Tourism Rural tourism – consider an “alternative vacation,” Many campesino families, fishing families, and indigenous communities are achieving their dream of sharing their knowledge and their joie de vivre with the new friends that come to visit them through tourism. People who choose rural community tourism get to participate in everyday life, and feel more like guests than like tourists. “Rural community tourism consists of planned touristic experiences which are integrated sustainably with the rural environment and developed by local citizen organizations for the benefit of the community.” --Costa Rican Tourism Board, UNDP and the Alliance for Rural Community Tourism, 2005)

The six characteristics that define rural community tourism are that it: 1 - Integrates natural beauty and the daily life of rural communities 2 - Promotes productive sustainable practices within its tourism offerings 3 - Adapts itself to the dynamics of rural life and preserves the idiosyncrasies and the welcoming, relaxed, rustic atmosphere that characterize the rural areas of the country. 4 - Is maintained by local initiative and participation, and strengthens local organizations, which are made up of various families or of the community as a whole. 5 - Integrates the local populace in this economic activity, distributes the benefits evenhandedly, and supplements farming income. 6 - Promotes land ownership by the local population. Río Chiiquito Community • •

It is a rural community in development, in which a number of organized groups and individuals are working to improve the services and infrastructure available to residents. Casas Rio Chiquito's Spanish program and volunteer opportunities provide support and economic development to the community of La Flor, Costa Rica

Content Ideas? • • •

Speak with people in the community Benefits of rural tourism (how this has help with economic development) Showcase the everyday life in this area

Production, Post-Production Specialized Team

Production Teams

M.A. Interactive Media Winter Term - EARTH University - Costa Rica

Team One

Team Two

Team Three

Colleen - Video Linda - Photo Sean - Photo/Audio Emily - Interviewing/Writing

Alex T. - Video Will - Photo/Audio Maria - Interviewing/Writing

Matt H - Video Kenya - Photo / Audio Matt B. - Interviewing/Writing

Photos Will Kenya Linda

Interview/Audio Maria Emily Matt B.

Data Collection Emily - Content Input Maria - Content Collection

Bloggers Matt H. Matt B.

Computers Professor Motley Emily Sean

Post-Production Project Manager Producer Photo Editing Video Editing Audio Editing Interactive Development Information Architect Creative Director Content Management Writers Copy Editor

Name Kenya & Maria Kenya & Maria Sean Matt H. & Colleen Maria Alex T. & Will Emily Linda Kenya & Maria Matt B., Emily, Maria, Kenya Matt B.

Specialized Teams Video Alex Colleen Sean Matt H. Specialized Production Duties

EARTH University – La Flor Website Content January 2, 2010 Kenya Ford Research the client and listing what content they had and did have on their existing website

La Flor Website Content Currently: •

• •

•

• •

Dedicated to the generation of innovative ideas aiming to promote development through an entrepreneurial spirit, social justice, technological innovation and the creation of alternatives to protect the environment. EARTH started to take actions such as the recovery and diversification of crops, infrastructure improvements and the harvesting and selling of mangos, sugarcane, citrus and cattle. EARTH has also made strategic alliances with local enterprises, municipalities and non-governmental organizations with the goal of developing projects to improve the management of the Liberia River watershed, promoting waste management and to participate in the Regional Commission of the Guanacaste Conservation Area. The University is preparing to start construction of its academic campus, basic grain production and to develop clean energy initiatives in the region. “The solution to the problems, and successful actions to confront the challenges of the Dry Tropics, must be full of innovation, entrepreneurship as well as of social and environmental responsibility. We want to make this campus a replicable and affordable example for our students, entrepreneurs, partners, scientists, professionals of diverse fields, and for our beneficiaries in the tropics, committed to contributing to the solution of real problems” - Engineer and economist Carlos G. Murillo Martínez, Director of EARTH University La Flor. (Only one quote from on the page) EARTH defined 5 values of the purpose of the campus 1) Center for the Transformation of Knowledge: 2) Sustainable Agricultural Center 3) Sustainable Technology Center 4) Agro-eco-cultural Tourism 5) Green Conference Center Ad Astra Rocket Company will be the first to install a scientific laboratory in the Center of Sustainable Technology at EARTH University- La Flor. (includes a link to provide more information) They do have the option to change the language of the website from English to Spanish

What they don’t have • • • •

Looking at the website there isn’t a clear distinction if the La Flor campus has the same amenities and courses as the main campus Don’t have a lot of pictures and the ones they do have don’t captions Only one quote which needs to move to the top Need to let the user know that everything there seeing is on the La Flor campus

EARTH University â&#x20AC;&#x201C; La Flor Website Content January 2, 2010 Kenya Ford

Progress Schedule Down to Earth site Homepage • • •

Flash Slideshow (completed*) Content (completed) Translation

Navigation Tool Bar: About the Program Why Down to Earth? o Four Principles Video (completed*) o Translation o Four Principles content (completed) o Translation • Areas of Study o Geo-tourism • Definition (completed*) • Slideshow (w/caption) • Translation o Rural Tourism • Definition (completed*) • Slideshow (w/caption) • Translation o Eco-tourism • Definition (completed*) • Slideshow (w/caption) • Translation o Agro-tourism • Definition (completed*) • Slideshow (w/caption) • Translation o Water conservation • Definition (completed*) • Slideshow (w/caption) • Translation o Biodiversity • Definition (completed*) • Slideshow (w/caption) • Translation • Previous Adventures o Content (completed)

•

o o

Picture translation

Planning Your Experience •

• • •

Planning Your Visit o Content (completed*) o Translation Contact Information (completed) o Translation Calendar Important Documents o Medical Form (English & Spanish) (completed*) o Registration Form (English & Spanish) (completed*) o Manual (English –completed) Spanish (in progress)

Blog o o o

Wordpress (completed) Gmail account (completed) Switch out photo and add content (completed)

La Flor site Homepage • • •

Content Translation Flash Slideshow (completed*)

Navigation Tool Bar: About • • •

•

Mission Statement (completed*) o Translation Five Principles (completed*) o Translation Philosophy o Philosophy video (completed*) o Content o Translation EARTH’s Core o Content (completed) o Pictures (completed)

• •

o Translation Partnership o Logos – have been formatted into .png Staff o Pictures (completed*) o Content (completed*) o Translation

Student Research •

• •

EARTH’s 3rd yr. Video (completed*) o content o translation EARTH’s University Third year Program (haven’t received information from the client yet) Interns (haven’t received information from the client yet)

Commercial Operations •

Interactive map (completed*) o Translation

Learn More •

•

Ad Astra o Video (completed*) o Link to Ad Astra site (completed*) o Translation Interactive Map o Translation

Promotional Video (completed*) o

Translation

Please note the items that don’t have completed are in progress. The (*) means the item is completed and actually place on the site.

Promotional Video Live. Day by day the actions of humans are felt by the Earth. With global warming & pollution steadily increasing, species and their habitats are decreasing causing chances for ecosystems to adapt are naturally diminishing. •

Down to EARTH is a program at Earth University, La Flor campus design to live an educational adventure, learn about the environment we live in and what it will take to nurture it, and Do our part to maintain a healthy Earth.

Learn. At Down to Earth… • • •

You will learn the values that will go along with improving our environment to benefit our communities, so we can manage our natural resources. Discover personal growth and group development skills and environmental & social responsibility And study about the ecosystem of the environment while exploring it’s biodiversity

Do. By living the experience and learning how we can make a difference through Down to Earth, we must take action and Do. By achieving this it… • • •

Creates entrepreneurial opportunities Develops conclusion for maintaining a sustainable environment (pause) Go back to your community and share your knowledge and make a difference…It’s our responsibility!

Join the adventure. Change the world. Find where you belong.

The site was created in both English & Spanish per client request.

Banner of the website will take the user back to the home page.

Navigation Menu Flowchart Navigation Flow Chart The Program

Drop down menu

Why Down to Earth? o 4 principles o promotional video

Areas of Study o o o o o o

Geotourism Agrotourism Ecotourism Rural Toursim Biodiversity Water Conservation

Previous Adventures

The Experience

Planning Your Visit o Customize program for various groups

Calendar o Embed Google calendar allowing the client to update without going into the code

Contact Information Important Documents o Essential Forms o Medical Form o Program Manual

Blog

EARTH - La Flor

Link to the La Flor site

o Allowing participates to share their experiences online for family and friends

Banner of the website will take the user back to the home page. The site was created in both English & Spanish per client request.

Navigation Flow Chart About La Flor

Research

Commerical

shows an interactive map of the commerical properties

Vision Mission Statement FIve Principles Philosophy History of La Flor Video of Director

Research development video on La Flor cutting edge technology and innovative research

EARTHâ&#x20AC;&#x2122;S Core Clean Energy Clean Water Clean Environment Information Technology Enterprise/Enteruenership

Staff Partnerships

Global Impact

Ad Astra

Video showing the developments of a rocket launching into space in 2013

Interactive Map

User experience map providing information about Costa Rica

Down to EARTH

Contact Information Link back to the Down to EARTH site

Fashion meets Web 3.0

Interactive marketing Behind the Runway Senior Capstone Project

Fashion Meets Web 3.0 Interactive Marketing behind the Runway By: Kenya Ford

Abstract As a result of the Internet, it has force every industry to reevaluate their marketing platform and expand it to higher heights. It has been an extraordinary growth inside the fashion industry of social networking tools, especially twitter. Social networking media has allowed the fashion industry to become more personal with their followers. And followers have created a parasocial relationship with the designer and the brand. Interactive websites are dramatically increasing over the Web, introducing users to an experience as they navigate through a site. The downfall with interactive sites is either 1) the site was created for the user to participate with the interaction of the site and the navigation was too difficult or 2) the user completely missed the interaction part. First, an interactive site needs to be a necessity for the target audience and must convey a user experience. It must have a purpose and ultimately promote the brand of the site and initiate the user to venture to the site again and invite others to come and enjoy the experience as well. In our society, mobile devices have become a staple. Mobile applications are the current trend many companies are undertaking, making it easier for them to connect with their target audience. Creating a website that is mobile friendly and pairing it with a mobile application so the user can readily have access to the companyâ&#x20AC;&#x2122;s brand is huge marketing strategy. So many industries are looking towards the future of interactivity in the mobile spectrum. In this capstone project, I propose to showcase marketing within the Web 2.0 space by using social networking tools, an interactive website and mobile media as vehicles to promote the fashion industry. My client is DRC, a revolutionary fashion line that stands on the platform of global Pan African social awareness throughout their designs. In my research of fashion marketing, I will utilize various marketing strategies to increase the traffic to the DRC website which will generate strong following ultimately increasing sales. I will measure the analytics of the site before and after the project has been launch to show if the marketing strategies executed will be a success. I will employ the following marketing strategies:

Social Networking: o Facebook o Twitter o Blog o LinkedIn  Interactive Website: o Adding rich media such as video elements o Interactive map of the global issues o Online community for discussion forums  Mobile Media: o Compatible mobile site o Mobile application prototype  Email Marketing: o Online media kit



Venues The possible venues for this capstone project will be on the Web and mobile devices.

Capstone Timeline

February (15th - 28th) • Research interactive market stragties and what will work best for my client, DRC • Start framing stories for the videos • Research mobile applications and start designing a prototype • Design templates layout for the various components • Start working on scripting stories and creating storyboards • Consult with client of design layouts (likes & dislikes)

March • Work on creating a consistent theme between the social networking sites (i.e. design & content) • Video client for promotional video, interactive map stories • Continue to work on mobile media - build a mobile website and prototype • Video editing • Build interactive map • Complete social network site

April • Complete the video editing • Create online newsletter • Complete the Interactive map • Creative way to show the fashion merchandise • Complete mobile site • Complete mobile prototype • Finish any loose ends • Start troubleshooting

May • Launch the new interactive website and measure the stats • Perform email marketing and utilizing the social networking tools to generate audience to the site

Learning outcomes & Impact your project will make on this society I intend to learn how to market a client by maximizing their online presence and exceeding their goals. From a technical standpoint, I will understand CSS, Flash, email marketing, social network, search engine optimization, analytics and HTML which will give me the competitive advantage in classifying myself as an interactive professional in marketing and branding. I believe this capstone project will shed light on any industry on the best way to capitalize on online marketing strategies. Many companies are presently on social networking site such as Facebook and Twitter; however, donâ&#x20AC;&#x2122;t know how to apply the tool. Some companies just have these social sites to say they have one but having a social networking site requires a continual dialogue with the user. Even though we are in this high technology society, people still want interpersonal relationship. Consumers want to feel a part of the brand and not the car salesman mentality. This capstone will show the purpose and how to utilize social networking tools & to produce a user experience by creating a storytelling interactive site. Hopefully, this capstone will be a model for Fortunate 500 to small business owners of the best way to take full advantage of the Web.

Logo Here

Collections Store

The Brand

Fresh

DRC Community

the navigation menu will have the same round over effect of the current site;

button to move the flash piece

flash banner (the picture will fit the entire space and the words will go on top)

NEW SPRING 2010 ARRIVALS link to the shop page

shop now color scheme

DRCCommunity (picture will go against the bg and it will link to the page)

Interactive Map (picture will go against the bg and it will link to the page)

Media Kit

Whatâ&#x20AC;&#x2122;s New (picture will go against the bg and it will link to the page)

1-800-757-9079 ext.3 email: sales@drc144k.com

Navigation Menu Collections

Store

Style

DRCexperience

Fresh

Brand

DRCommunity

(rollover tag) - Explore the latest collection

Services

PE NO CHAO "If you translate it word for word it means bare feet on the ground. But to me it means so much more than that. I say this because a lot of people in Brazil walk around barefoot... but it is normal. So it is almost like people can relate to it ... ya know. The people who walk around bare foot do not really care about what the next man is thinking, they are free spirits and just go with the flow. Now this doesn't necessarily mean that these people are broke, because that's not the case. On a side bar, this could also mean "Put Your Foot Down" which could represent you putting your foot down for PEACE ... meaning YOU ARE NOT GOING TO TAKE IT ANY MORE ... THE FIGHTING AND THE VIOLENCE MUST STOP."

Spring 2010 Collection

- Fernanda de Oliveira (Sister of the 1st Designer of DRC: R.I.P. Gui)"

SHOP NOW

Media Kit

1-800-757-9079 ext.3 email: sales@drc144k.com

The navigation menu will be on each page giving the user control and choice over the content. The client want to make sure the website is keep user-friendly and mobile accessible. The website is created with HTML, JQuery, Flash, PHP.

Collections

Store

Style

DRCexperience

Fresh Brand (rollover tag) - Enter our store to purchase all things DRC

DRCommunity

Services

The structure of the site is based on the most important content being place first which is the product. We want the user have an memorable experience on the site and generate more users to the site. But utimately our goal is to turn user experience into to purchases of product.

Collections

Store DRCexperience Style Fresh Brand DRCommunity rollover tag - Discover the people behind DRC clothing

Services

Pictures of the DRC Team.

To meet the DRC â&#x20AC;&#x153;Dream Teamâ&#x20AC;?, please visit DRC TV on YouTube.

Instead of embedding a video in the website, to keep with making sure the website is mobile friendly and have the link to the youtube video. The video will give the user & DRC followers the ability of meeting the people behind the DRC line. This will allow the user to make a connection with the clothing line. And most people who feel connected with brand becomes loyal to that brand turning a user to follower and a customer.

Media Kit

1-800-757-9079 ext.3 email: sales@drc144k.com

Collections

Store

Style

DRCexperience Brand DRCommunity Fresh rollover tag - Stay up-to-date with DRC news

Services

It would be nice to start adding content to the blog, such as the video shoot, preparing viewers for the Spring line coming out, whatâ&#x20AC;&#x2122;s going on in the world dealing with social consciousness. Start conversation over the social media networks.

Media Kit

1-800-757-9079 ext.3 email: sales@drc144k.com

Collections

Store

Style

DRCexperience DRCommunity Fresh Brand Services Discover where DRC has been and where they are going

Links to DRC social media sites Privacy Policy

Media Kit

1-800-757-9079 ext.3 email: sales@drc144k.com

Collections

Store

Style

DRCexperience

Fresh Brand DRCommunity Services Meet, Build & Chill with others in our network

Need to add in the text about the newsletter... “...thoughts with other DRC144k users, and biweekly newsletter. It’s free and easy”. Also, the newsletter need to have an opt-in functionality. Add a graphics or design to this page because it needs to be inviting and inicise people to join.

Media Kit

1-800-757-9079 ext.3 email: sales@drc144k.com

Collections

Store

Media Kit

Style

DRCexperience Fresh Brand DRCommunity Services Designs, Screen Printing, Embroidery, & Digital Printing Services

1-800-757-9079 ext.3 email: sales@drc144k.com

Production Layout Date: April 11th, 2010 Time: 9:30am

Client: DRC Clothing Inc. Location: Charlotte, NC Camera Angles: Medium Shot(MS), Close-up(CU), Cross shot (X/S) White 8 ft (2.4384 m) wide backdrop

Background Light

Rolled the backdrop until it extending out on the floor 7 ft (2.1336 m) Subject

9 ft (2.7432 m) height

Background Light

Back Light (for Subject)

Fill Light (for the space) Fill Light (for the space)

Fill Light (for Subject)

Key Light (for Subject)

Equipment Used Video Kit

Panasonic camera Wireless mic Tripod Lighting Kit 2 Advance Altman Light Kit 1 Basic Lowell Light Kit

included: Fresnel spotlight Open face spot V-light

Promotional Video Mood/Tone: Clean, chic background Technical: have hard cuts as transitions from different people; a various close up and medium close up shots

playing with angles

Cast:

Have the actors (male & female) alternate with lines dress in DRC gear . Open up with people in DRC fashion just talking about what DRC144k is…

Video Fade In

MS angle all the way through

Audio Person 1 (male):

…it’s street fashion

Person 2 (female): …it’s where social conscious meets designs Person 1(male):

…it’s art

Person 2 (female): …it’s making a statement Person 1(male):

…it’s bring social awareness to what’s going on in the pan African Diaspora

Person 2 (female): It’s Cool… Person 1(male):

It’s Cool…

Person 2(female): It’s Cool…

Fade to Black Logo and tag line with the website address fade in (15 seconds) Fade to Black

Person 1(male):

It’s Cool…

Person 5: (both):

To be Conscious

COLLECTION

STORE

Newsweek

DRCOMMUNITY

BRAND

This week DRC crew picks

Demand Control DRC Way of Life collection Buy Now

Cool 2 B Conscious Way of Life collection Buy Now

Lord of Love/War

Way of Life collection Buy Now

DRC is about enlightening your MIND as well making you look GOOD.

Bloody Tech Pe No Chao collection

Coltan is a metallic ore used in the making of such consumer electronics as cell phones and laptops. Over 80% of the world’s supply of coltan can be found in the Democratic Republic of Congo. There are MILLIONS of innocent men, woment and children being slaugter due to rapid injustice of Coltan. Put your foot down (PE NO CHAO), and SPEAK OUT about it.

more colors are available*

Find our social conscious issue go to www.drc144k.com

Join the DRCommunity!

See what DRC is talking about on the social networks

Hot Specials Rings of Champions on sale

$14.99 $24.99 more colors are available

www.drc144k.com

Interactive Media Affecting Social Change within Communities: Focusing on African-American women dealing with breast cancer Independent Study Project Spring 2010

Interactive Media Affecting Social Change within Communities Focusing on African – American women dealing with breast cancer Statistics:

Black/African American women under the age of 40 are more likely to develop breast cancer than white women in the same age bracket; tumors are more aggressive; and tend to be especially deadly. Because of the biological and racial differences in breast cancer mortality, research studies have concluded that early and frequent breast cancer screenings are essential to increasing the survival advantages for black women. While the nationally recommended age for mammograms and breast exams is age 40, the AABCA and other African American health officials recommend earlier breast cancer detection screenings and mammograms to help reduce the numbers of deaths within the black population.

Breast cancer has been a catalyst in deaths within the African American community. Creating this platform could be a growing trend for marketing other social, health issues and create a groundswell. This is an independent study project which consists of two components: a research paper and multimedia content management system. My ultimate goal is to develop awareness and provide an online forum for African-Americans dealing with breast cancer. The multimedia content management system will include the following: • • • • • • • • •

Preventive measures Testimonials Nutritional guidance Beauty tips Support group Medical advice for professionals Online community Promotional video Create online banners for Facebook, etc. to generate user to the site

The site will either be built on one of the following platforms: • • • •

Ning Dreamweaver w/ Flash components Flash Drupler

Interactive Media influencing Social Change within Communities: Focusing on AfricanAmerican women dealing with Breast Cancer

Independent Study Timeline

1 2

•Research African-American women dealing with breast cancer •Find the need and what is lacking by studying other websites

• Continue with the study process and gathering information

• Start interview professional in the field • Constructing my research paper

• Attend the AEJMC Southeast Colloquium (March 11th - March 13th) • Continue interviewing professionals & survivors

• Continue with content gathering based on research • Work on design layouts for the online community

• Continue my research and content gathering • Build the online structure

• Finish the online structure • Work on video editing

• Work on the content and video editing

• Continuing place the content and video elements online

10 11

• Finalize and troubleshoot • Launch the online community the week of May 3rd

Page 1

Interactive Media influencing Social Change within Communities: Focusing on AfricanAmerican women dealing with Breast Cancer Please note Week 1 essentially starts on February 15th, 2010. Each week has the duties that I will be fulfilling but itâ&#x20AC;&#x2122;s not set in stone especially with the interviewing professionals and survivors.

Page 2

Highlight content

Quick Links

Beauty Tips

Medical Advice

Breast Cancer Facts Ask an Expert Beauty Tips Nutritional Guidance Programs & Events Inspiration Online Community Donations Testimonials - Weekly Inspiration Sponsors

Online Community Sign -In Engaging survivors to join the discussion

About Us

Donate

This is an example of what each page will look like the submenu and the main menu will stay the same.

Quick Links Breast Cancer Facts Ask an Expert Beauty Tips Nutritional Guidance Programs & Events Inspiration

List of questions that women have will be listed here in catorgories. Which will be links in .pdf formats so the user can print the information out.

Key Questions to Ask Your Doctor

Online Community Donations

Risk Factors On Breast Cancer