iMedia Thinkers 1. Brian Solis created the “conversation prism” which was the being of him paving the way to social media. He has provided useful information of looking at new media. 2. Mark Luckie is the creator of 10,000 word blog. His purpose is to provide information in a concise format. He truly set the standard of how to write a blog and the purpose of a blog. 3. Tim Berners-Lee is the creator/father of the World Wide Web. As being the director of the W3C, World Wide Web Consortium, which is a Web standard organization that develop interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. 4. Brian Storm is president of MediaStorm, an interactive storytelling website. He brought to the Web a new way of telling stories by utilizing rich media. 5. Andrew Kramer is a visual effects artist and filmmaker. Through his knowledge in the industry he has provide numerous tutorials for the creative communities. 6. Marc Andreessen is a guru of the Web. He has co-author of Mosaic, the first widely-used web browser, and founder of Netscape Communications Corporation. He was the chair of Opsware, a software company he founded originally as Loudcloud, when it was acquired by Hewlett-Packard. He is also a co-founder of Ning, a company which provides a platform for social-networking websites. He serves on the board of two notable companies, Facebook and eBay. 7. Alexx Henry is a renowned photographer but he likes to known as an “image maker”. He has taken his expertise of photography and paired it with technology. He is the mastermind behind magazine in motion. Check out his way of seeing magazine in the future. http://vimeo.com/6861129 8. Chris Crawford puts the serious in computer gaming. He can be considered as the father of computer games. Also he founded the Journal of Computer Game Design and organized the Computer Game Developers’ Conference which once started in his living room and now brings in 10,000 attendees. 9. Charlene Li is a Forrester Research analyst and one of the authors of Groundswell, a book about the best practices of how companies should use social media sites. She is the founder of Altimeter Group, a website, which provides thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage disruptive technologies.
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Ellyn Angelotti is a young woman, who is taking all this technology & interactivity and seeing how this affects journalism. She taking what she is learning and teaching at Poynter to purse a degree in law. She sees the journalistic uses of Twitter and Facebook and the new challenges involving copyright, libel and privacy issues have come into the forefront as journalists use these tools to report and reach new audiences.
iMedia Readings 1. Groundswell: Winning in a World Transformed by Social Technologies is an excellent book for anyone who interested in marketing, research, development, and business. This book deals with how companies can run a successful business in the Web 2.0 world of social media sites. This book is very useful to companies who really don’t know what the purpose of social sites is and how to maximize their brand by using these sites. 2. Be the Media is a book that can be used as a step-by-step guide of how to create and use the various mediums. The book is broken into many sections that take the user on “how to” about the different media tools they can use. 3. Cluetrain Manifesto deals with due to the Internet how conversations are emerge in the marketplace which is becoming more informed and smarter. 4. Information Design Handbook focus on the how information is design for the user. This book gives great case studies that serve as an example. This book is a must have for anyone who deals with content management and web design. 5. If It Doesn't Spread it's Dead – Spreadability & viral is an article about how information that is either spreadable or viral will reach a larger audience and have more influence. In producing and creating content the user wants to make sure it can be spreadable. 6. Marketing to the Social Web: How Digital Customer Communities Build Your Business is a book about how to use the social media landscape to build and brand your business reputation. 7. Here comes Everybody is stated to be a book about organizing without organizations. Clay Shirky, author, analysis what the impact of this social revolution will be. 8. Putting the Public back in PR is a book that deals with how social media is reinventing the age of PR business. It gives new guidelines on how to do PR successfully. 9. The Social Media Bible is another book that deals with the tactics on how to do business with social media sites.
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Socialnomics is a book that talks about how social media transforms the way we live and do business.
iMedia Issues 1. Digital divide is an issue deals with the divide of hyperconnected to technology to people who don’t have access to the Internet. This is such important issue that people have created organizations to deal with this issue. The digital divide deals with poverty, lack of education, and lack of resources. Only 25% of the world has access to the Internet, which leaves many people out of the loop. 2. User-control goes hand-in-hand with user experience. Due to Web 2.0, it has permitted the user to have more option and control when on Web. For example, look at the automobile industry website; it gives the user the option of building a car. This gives the user the feeling of having more control. 3. Interaction design is the study of how users interact with computers or mobile devices. An example is the iPhone crave, the user interact with the applications they can upload in the interface. More inventors are trying to find ways to build upon ways to create better interaction in devices. 4. Privacy is a huge issue since everything is on the Web and once it’s out there, there’s no controlling it. Many laws have emerged and will continue to emerge due to the privacy of individuals and businesses. Privacy comes in two folds: 1) the privacy in which individuals would like on social media sites 2) the technology that is out there that can invade individuals’ privacy. 5. Spreadability is a term that is use when information is easily passed and shared along various communication channels. 6. Stickiness 7. According to Wikipedia, copyright is a form of intellectual property that gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain. Copyright is huge issue in the creative world. With the Web being accessible there is very little privacy and protection over individuals work. 8. Creditability is the trusting a resource. With doing research online it can be difficult to sift through and find creditable sources.
9. User experience is the number one importance in web design. The user is the audience and the designer wants to make sure that the user is able to navigate easily to find content. When this is executed properly the user will come back to the site and also tell others about it. 10.
With the technology allowing wider accessible through computers and mobile devices, ethics has been a growing concern in the especially the news industry.
iMedia Resources 1. Lynda.com is an online software training site that has over 42,000 video tutorials on numerous programs. This web tool gives the user step-by-step instruction on how to use the software. The number one goal is to make everything they know available to help individuals reach their creative and career goals. 2. TechCrunch a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. 3. Issuu a digital platform giving the user to the option to upload documents, magazines, books to be easily viewed and share online. 4. 10,000 words blog is a blog posting which offers resources and information to the user. The blog was design as a new way to present journalism in a blog format. 5. Stock exchange is a web tool to access graphics and pictures for multimedia purposes. 6. Forrester research 7. Alexa.com is a web tool that provides statistical information about websites which is drawn from a database. 8. Delicious.com is an online bookmark tool that user can share bookmarks with others. 9. Wix.com is very affordable web tool to create flash websites without having to have the knowledge of Flash and code. Great tool for those who are wanting to learn how to build website. 10.
Color scheme design is an excellent web tool for designers. The user can choose a color and it will show the user want other colors complement it. Also, the user can see what the colors will look like for someone who maybe be colorblind or have a vision impairment.
The user can upload a mock site and see
what ways to use the colors for a website.
iMedia Theories
1. Usage & Gratifications theory focuses on the study of what people do with particular media and why they do it. The theory identifies how people are motivated to use particular communications tools to meet cognitive, affective, personal, social, and escapist needs. 2. Perception theory is the individual act of perception of how they process messages. Berelson and Steiner define perception as “the complex process by which people select, analyze and interpret sensory stimulation into a meaningful and coherent picture of the world”. 3. Spiral of silence is the idea that peoples’ willingness to speak out on issues is influenced largely by their perception of the climate of opinion. When the person’s opinion appears to be out of favor with the majority, that person will usually remain silent. 4. Knowledge gap theory 5. Information theory is the diagram of how information is transmitted from the source (sender) to the receiver. This theory established the source-encoderchannel-decoder-destination pattern basic to communication. 6. Symbolic interaction is the study of human implementation of the Internet and this new tool’s influence on human behavior. 7. Online community theory is direct communication through online media such as blogs, discussion groups, forums, e-mail and virtual worlds instead of face-toface. 8. Media framing can be visual imagery, headlines, leads, pull quotes and graphs that has a subtle and powerful influence on audiences than bias. 9. Propaganda theory is the technique of influencing human action by the manipulation of representations. Lasswell stated there are 4 major goals of propaganda: mobilize hatred against the enemy; preserve the friendship of allies; preserve friendship of and possibly procure the cooperation o f neutrals; demoralize the enemy. 10.
Media richness theory shows what forms of communication is richer, more personal means of communicating are generally the most effective way to share messages.
iMedia information visualization 1. Communication model shows the way in which communication messages are sent. This visualization has been revamp over time due to the emerge technology that effects our communication behavior. Below is a former communication model.
This is a new way at looking at the communication model at an angle of interactivity. This model was created by Interactive Media students at Elon University. (Kenya Ford,


Brooks Corwin, Jonathan Choi, Matt Brown, Conor Britain (created the illustration). The Interactive Communications Model displays not only the two-way channel of messages between producers and prosumers, but also the development and reshaping of messages from multiple online communities. In this model the creators and developers of content, defined broadly as "producers," send a message out to "prosumers," who receive the content and also have the power to offer feedback and modify the content into a new product. The new message is sent back both to the producer and to several online communities of which the prosumer is a member.
Each of these communities also reshapes the content around its own definition, giving a new meaning to the original message. These communities can send their iterations back to the original producer. Thus the creator of a piece of content can


receive feedback and several modified versions of that content from multiple sources. Every time the message moves from one side of the communications chain to another, it passes through a filter that narrows the content to a more personal definition. The original message starts out broad, but each receiver — be it an online community or even the original producer — grasps only one part that has meaning and resonance for them, tossing aside the rest. The unique perspectives and experiences of each receiver influence this decoding process, which makes for different interpretations and different reshaped versions of the content.
2. Conversation Prism was created by Brian Solis that show the different ways in which conversion is transmitted through social media tools online. It provides a visual representation of the true expansiveness of the Social Web and the conversations that define it.
3. Google Earth states the site lets the user fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean. The user can explore rich geographical content, save your toured places, and share with others.
4. Google Motion charts provides the user to turn static charts and graphs to interactive motion graphs. 5. Face of Wars – NY times – an interactive design element of telling a story all the men and women who serve this country and died in combat. It shows a solider picture which is complied of all the soldiers who have died in the latest war. 6. One in 8 million – NY times - excellent way of demonstrating an interactive storytelling by coupling still images with audio of ordinary people in the city of New York. 7. Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation, which he subsequently extended to include his observations of humans' innate curiosity.
8. 9. Twitterverse - a mash up and visualization project, which mines and archives the public timeline of Twitter and provides a visualization of the most commonly used words in a given time period.
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Media Diet Pyramid is a pyramid structure that shows how individuals show spend their time in this digital age.
Digital Dialogue Diagram The purpose of your site is to _______________. provide information initiate conversation invite collaboration
a c r t e i t v n e I
Your audience is a _____________. viewer participant contributor
When receiving feedback you _____________________. review reply respond and act Your site navigation is __________________. fixed responsive customizable
D
You ____________________ a community forum for your audience. do not provide moderate contribute to
Sta t i c
Your communication channels are ____________________. unidirectional bidirectional multidirectional
c i g o l ia
Your audience can _________ content. view edit create
The Digital Dialogue Diagram is a visualization illustrating how companies can measure if their website is dialogic, interactive or static. The reason why this diagram was created was that we have studied in the graduate courses of all this technology, web tools, social networking sites to enhance a website creating an optimal user interaction design friendly. But it’s a concern with the all this wealth of knowledge do people (companies, small business owner, organizations) know why they have a website. And if the website is working for them in reaching their audience. The Digital Dialogue Diagram is broken in three sections: Dialogic, Interactive, Static Static: Is the basic framework of the website. This is information that doesn’t change. This deals with the purpose of the website, about the company/organization, etc. Some websites just have static information where there is no updates or interaction with their audience. The static site just serves as a place to go and get information. Interactive: Is taking the static a step further with adding interactive elements such as customizable page for user, recommend links, user profile, interactive components, etc. This allows the user to interactive with the interface of the site. The user is able to share the information by using social networking site or emailing. Dialogic: Is where the user is able to have a dialog with the creator. This may look like online forums where the creator plays a part of discussion. The user is able to change the content. The user will be able to use the diagram to measure how their site is doing and where it falls. The user would have to answer a list of questions and based on those questions it will track the response and will be able to be seen in a visual format. Some website may fall into multiple categories, put it’s just a tool to show creators where their site is displaying at. Once the user have received their results, the user can request for more information to help them if they want to be a more interactive site or dialogic. This information will give them helpful suggestions on how to achieve this.