West Ham United Foundation by Future Proof Impact & Purpose

WEST HAM UNITED FOUNDATION

CHANGING THE LANDSCAPE OF COMMUNITY SPORT FROM THE HEART OF EAST LONDON

FOUNDATION © 1895-2016 West Ham United

W W EE SS TT H H AA M M U UN N II TT EE D D C FOU MN MDUANTIITOYNF O U N D A T I O N

OUR PROFILE

ABOUT THIS REPORT

YEARS

FOUNDED IN 1990

20 15

BECAME THE WEST HAM UNITED FOUNDATION

PROGRAMMES

16,

609

ACTIVE

PEOPLE SUPPORTED

1,650

ENGAGED WITH MOORE FAMILY FOUNDATION

SOCCER SCHOOLS

CHILDREN ATTENDED

OLDER PEOPLE

2,000

SCHOOLS

PEOPLE JOINED

ATHLETICS ACTIVATOR

ATTENDED SPORTING

STORIES

NUMBER

100

FOUNDATION EMPLOYEES

PREMIER LEAGUE TOP PERFORMER

COACHES

For the last 25 years we’ve been providing opportunities, creating pathways and changing lives from our home in the heart of east London. Over the following pages we share our history, our future vision for the Foundation, and set out how we will make a difference to individuals and communities all over the world.

AND VOLUNTEERS

WEST HAM UNITED FOUNDATION

WELCOME When my two Chairmen, David Sullivan and David Gold, and I began our work at West Ham United nearly six years ago, one of our first priorities was to maintain and build on the excellent work the Club had been doing to create better futures for local people.

future, as West Ham United prepare to take up residence in our new home.

community projects in our borough of Newham, supporting some 15,000 residents directly each year.

One of the things that really hit home when we were announced as anchor tenants at the Stadium back in 2013 was what this meant in terms of our ability to expand our community delivery.

My Chairmen both originated from the area and often used to tell me of the pull of the East End and its people, something you can only appreciate when you have lived or worked in the area. With their passion for giving something back to their local community and my determination to use sport to better the lives of its people, it quickly became something that was incredibly important to all three of us.

We partner with local academies to deliver sports, youth engagement and wider holistic programmes, while the Active People Active Park partnership on Queen Elizabeth Olympic Park has already culminated in 1389 hours of athletics delivered for 4,526 participants to date.

Nobody is better placed to deliver the legacy for London than West Ham United — after all we have been delivering legacies for London since our formation as Thames Ironworks FC back in 1895.

Our award-winning Foundation had been delivering services in east London and Essex since the early 1990s — specifically targeting some of the most deprived boroughs in the country. But we knew it could do more and our move to the former Olympic Stadium would enable us to expand on the established links and award-winning programmes already in place at an exponential rate. I appointed a new Head of Community, Joe Lyons, in June 2013 and together we made sure the Foundation became the hub to deliver the Clubs vision for outreach, benefitting the charities we feel most passionate about and most importantly giving brighter futures for the most deprived people in our community. Together we made sure it was truly the CSR arm of the Club. We now have some remarkable stories to tell of the lives we’ve changed and an exciting, ambitious vision for the

Our move to Stratford will provide over a million visitors to the Park each year and an opportunity to help tens of thousands of disadvantaged youngsters. Though the move is still some months away, the Foundation is reaching out to more and more people with every passing day, delivering the sporting legacy and social mobility that was so deeply entrenched in London’s spectacular 2012 Games promise. In its 25 years, the Foundation has provided some 1.5 million opportunities and now, as we outline the Foundation’s new ten year plan, the future looks brighter still. I’m proud to report that our Foundation is a top performer across the Premier League’s community schemes. Over the past three seasons, provision of support by the Foundation has increased by 300 per cent. Working with our partners during the last financial year we have invested over £1.3 million in our local communities and almost £600,000 is to be spent each year on West Ham

In addition to what we bring to Stratford I have insisted that the vital work we carry out in and around our current home in East Ham not only continues but continues to grow. Our plans will also deliver the much needed regeneration of Upton Park, in line with the needs of its existing community. So two areas of east London will see a huge benefit from our move, rather than just one. Our new ten-year plan further consolidates our commitment to our community and delivering a sporting legacy for the 2012 Games and we expect these numbers to grow as we enter into the most memorable journey our Club has ever undertaken. And the most exciting part of all of this? This is just the start as there is so much more we can and will achieve over the coming years.

Thank you for your support

Baroness Brady CBE

WEST HAM UNITED FOUNDATION

A CAST IRON HERITAGE 25 years in the making

In 1990 West Ham United established its community department and ever since we have been bringing the Clubâ&#x20AC;&#x2122;s values to life across east London and Essex. From the Boleyn Ground the Club could see the issues affecting the communities surrounding the famous ground. Now as the West Ham United Foundation we continue that work and look at how football, and sport in general, can be a force for social good. Through engaging and innovative programmes we make sport accessible and enjoyable, bringing people together through shared experiences.

1966

STRONG FOUNDATIONS

1895

Thames Ironworks FC established

1900

1904

West Ham United officially forms

1923

Move to Boleyn Ground

1919

Play Bolton Wanderers in first Wembley FA Cup Final

Boleyn Ground redeveloped (Chicken Shed and Boleyn Castle removed)

1965 ÂŠ 1895-2016 West Ham United

European Cup Winners Cup

England captain Bobby Moore and World Cup Final goalscorers Martin Peters and Geoff Hurst all West Ham United players

1990

West Ham United Community Department launched supporting football development across east London and Essex

WEST HAM UNITED FOUNDATION

Sport offers a unique way of providing life-changing experiences â&#x20AC;&#x201C; with clear benefits including health, personal development, educational attainment, and social inclusion. We see football and sport as a way of offering inclusive experiences irrespective of age, ability, gender or belief. The West Ham United way is to never give up, to develop home-grown talent and to be good people not just good players. We help these beliefs become a reality, not only by encouraging the next generation of Academy and First Team players, but by building a dynamic relationship between West Ham United and its many communities.

2006

New Beckton training facility opens and Foundation secures charitable status

Launch Kicks programme

1992

Premier League is born

2009

2014

2012

London Olympics

Moore Family Foundation launched

2016

Premier League 4 Sport launched

2013

Launched Premier League School Sport

2015

West Ham United move to the Olympic Stadium

OUR VISION 2026

Rebranded West Ham United Foundation ÂŠ 1895-2016 West Ham United

WEST HAM UNITED FOUNDATION

CHANGING THE LANDSCAPE OF COMMUNITY SPORT.

We strengthen communities by delivering accessible sport and physical activity, enhancing health and well-being; we tackle exclusion and create pathways into education and work. We create experiences that encourage more people to take part in sport and physical activity. No matter who contacts us, irrespective of their age, background or ability we offer the support, advice and guidance they need to make a difference to their lives. Whether it’s playing competitive or community sport, gaining the confidence to do better academically or professionally, or finding the pathway to a better future, we want people to know that West Ham United is there for them. Our support is available as long as it is needed; our Foundation pathway offers a seamless journey including short, long-term and transitional programmes designed to meet the needs of the individual. We are constantly striving to improve and provide better outcomes for the communities around us. Over the next 10 years we will build on our existing strengths and develop new and exciting inclusive projects in east London, Essex and across the UK, while looking to extend our reach across locations worldwide. Our move to the new Stadium is a fantastic opportunity for the Foundation’s development. We will continue the sporting legacy started by the 2012 Games, building the bonds between football, other sports and the community sector; ensuring that we are now recognised for the essential role we play across our communities and are at the forefront of tackling the inequalities we face in our society today.

WEST HAM UNITED FOUNDATION

OUR GOALS

TO BE AT THE FOREFRONT

OUR 2026 VISION: The West Ham United Foundation will be a truly inclusive organisation offering a range of programmes that provide positive experiences to all.

OF INNOVATIVE COMMUNITY SPORTING PROGRAMMES AND PARTNERSHIPS

TO ENGAGE LOCAL CLUBS THROUGH A CLEAR REGIONAL STRUCTURE

TO EXPAND OUR ACTIVITIES ACROSS ESSEX AND OTHER UK LOCATIONS

TO ESTABLISH INTERNATIONAL PROGRAMMES

TO CREATE CLEAR DEVELOPMENT PATHWAYS ACROSS EDUCATION AND EMPLOYABILITY

TO DELIVER A LASTING LEGACY FROM THE HEART OF EAST LONDON

THAT ENHANCE OUR GLOBAL FOOTPRINT

OUR PRIORITIES INSPIRING HEALTHIER FUTURES

PROVIDING SPORTING OPPORTUNITIES

PATHWAYS TO EDUCATION AND WORK

achieving the health benefits that sport can offer

using sport to inspire future generations

raising aspirations through sport

OPPORTUNITIES FOR ALL

CHANGING ATTITUDES, CHANGING LIVES

NUTURING LOCAL TALENT

– breaking down the barriers to sport

– Using sport as a motivator for social change

– building the pathways to professional sport

WEST HAM UNITED FOUNDATION

INSPIRING HEALTHIER FUTURES

COMMUNITY

PRESCRIPTION NEWHAM CCG REACHED PATIENTS

180

2,000+ PEOPLE ENGAGED

5,000+ REACHED,

Achieving the health benefits that sport can offer We make sporting experiences accessible, whether entry level or something more structured, we help people get into and stay in sport. With health a significant issue locally, we use sport to inspire healthier futures for thousands of people.

ATHLETICS ACTIVATOR

PARTNERSHIPS

WITH GP

SURGERIES,

60%

WERE NEW TO RUNNING

HEALTHY LIVING PROGRAMME OFFERING INFORMATION AND ADVICE ON FOOD, EXERCISE AND HEALTHY CHOICES TO THE

ALL THE YOGA, FOR FAMILY THROUGH PILATES, EVERY FAMILY GYM FIT

HEALTH AUTHORITIES

A N D

O T H E R

COMMUNITY GROUPS

OFFERING ATHLETIC

EXPERIENCES

FROM OUR NEW HOME PROVIDING OPPORTUNITIES

CREATING PATHWAYS

CHANGING LIVES

Athletics Activator with Newham CCG and Active Newham saw more than 5,000 local residents get involved in track and field. The events offer something for all, while Park Champion opportunities continue the volunteer legacy of 2012.

Every Family Fit lets families take part in sport together. The sessions are suited to all ages and include yoga, pilates and gym work. The intergenerational approach removes many of the barriers to sport and maintains participation levels in the long term.

Nazir joined Community Presciption after being referred by his GP. After completing the 12 week course he stayed with us and joined our Healthy Living programme.

OVER 50’S

WEST HAM UNITED FOUNDATION

PREMIER LEAGUE 4 SPORT

PROVIDING SPORTING OPPORTUNITIES Using sport to inspire future generations We create pathways into and beyond sport to change the lives of young people. With partners like the Premier League or the Moore Family Foundation we reach a huge audience, while our coach development programmes provide a longer term opportunity for those involved.

150

SCHOOLS

3,647

CHILDREN

COACHES

MOORE FAMILY FOUNDATION

27 SCHOOLS :

5,000

YEAR 6 STUDENTS CONFIDENCE INCREASED IN MULTIPLICATION BY 50% SUBTRACTION BY 44%, SPELLING BY 37%, WHILE 33% DOUBLED OR TREBLED

THEIR WEEKLY READING TIMES

1,650 CHILDREN ATTENDED UK SOCCER SCHOOLS

500+ LEVEL 1 & 2

COACHES

PROVIDING BETTER SPORTING OPPORTUNITIES

54,000

CHILDREN

ATTENDING COACHING

SESSIONS THROUGHOUT THE

SCHOOL YEAR

PREMIER LEAGUE 4 SPORT

M O R E

T H A N

1,000

14-25 YEAR OLDS

PROVIDING OPPORTUNITIES

CREATING PATHWAYS

CHANGING LIVES

By 2017 the Moore Family Foundation will offer life-changing opportunities to 16,000 Year 6 students in east London and Essex. Mentors support literacy and numeracy development while each child joins us for a Hammers matchday experience.

Since 2009, Premier League 4 Sport has seen more than 1,000 14-25 year olds coached in 8 sports from 27 community based locations. We encourage young people into sport while volunteering and coaching positions provide a direct benefit back into the community.

Ross joined our Premier League traineeship programme run in partnership with the PFA. After receiving his Level 2 qualification he now works as one of our community coaches in east London.

ÂŠ 1895-2016 West Ham United

WEST HAM UNITED FOUNDATION

PATHWAYS TO EDUCATION AND WORK Raising aspirations through sport Our support extends across the academic range to increase confidence in the classroom, as well as business and personal development schemes for older students, while our new Community Sport foundation degree, in partnership with the University of East London (UEL), offers a qualification in Community Sport.

20%

OF PEOPLE IN NEWHAM

DON’T KNOW ANYONE WITH A DEGREE

TALENT MATCH NEW IMPROVING CONFIDENCE AND FOUNDATION EMPLOYABILITY SKILLS FOR DEGREE 35 NEET’S IN COMMUNITY SPORT with UEL

LEADERSHIP THROUGH SPORT AND BUSINESS

20 STUDENTS EACH YEAR GAINING BETWEEN

2-4 COACHING

BARCLAYS WORKS EMPLOYABILITY SKILLS FOR

16-24 YEAR OLDS

AND ACCOUNTANCY QUALIFICATIONS

100% HIRED, AT UNIVERSITY OR IN

TRAINING AFTER 3 MONTHS

ENTERPRISE CHALLENGE

1,000 ENTRANTS : 10 TEAMS :

1 INTO FINALS : WINNER 2014 PROVIDING OPPORTUNITIES

CREATING PATHWAYS

CHANGING LIVES

10 teams took on the Premier League Enterprise Challenge and created a unique offer which they presented to us and the club’s commercial team. The top three went to a regional heat, before the best entered national finals. Our 2014 team won at the first time of trying!

Our new Community Sport foundation degree is the next step in our commitment to creating better futures. We offer a seamless pathway for learners from school to further education, and now, on into higher education before they take their final step into employment.

Completing Leadership Through Sport and Business prepared Iqra for a career in the finance sector. The programme combined working towards a finance qualification with volunteering as a community sports leadership mentor.

WEST HAM UNITED FOUNDATION

OPPORTUNITIES FOR ALL Breaking down the barriers to sport

Sport can help create a more balanced, fairer society. By designing and developing our programmes around the needs of individuals and the communities they come from we make sure that their sporting experiences are meaningful and memorable.

2016

WE WILL FORM OUR OWN WALKING FOOTBALL TEAM AND

SUPPORT A LOCAL LEAGUE

560+ WOMEN

& GIRLS

10 FEMALE STAFF developing the ladies games

TACKLING LONELINESS

PROVIDING

STORIES

ACROSS ALL AGE GROUPS

16 TRAINED BY

HOMELESS

WITH SPORTING OPPORTUNITIES FOR WOMEN AND GIRLS 50 ATTENDEES

BARCLAYS DIGITAL EAGLES,

1 TRAINED VOLUNTEER

KEEPING THE GROUP CONNECTED.

LEAGUE TO START IN 2016

PROVIDING OPPORTUNITIES

CREATING PATHWAYS

CHANGING LIVES

Our Walking Football programme offers older people a way to keep playing. From 5 locations across Newham, Tower Hamlets and Essex we welcome between 15 and 20 people to each session – a number which will undoubtedly continue to grow in 2016!

Our Women & Girls system is designed to show how players can progress through the age ranges to representing our Ladies team. Mentoring between the age groups lets younger players understand how to handle issues they face in football and in life.

Don joined Sporting Stories in 2015, 51 years after first watching West Ham and shared many tales from the terraces. As a trained volunteer he keeps the group connected, fending off any feelings of loneliness the group may have.

WEST HAM UNITED FOUNDATION

WEST HAM UNITED COMMUNIT Y FOUNDATION

TOWER HAMLETS AND

CHANGING ATTITUDES, CHANGING LIVES Using sport as a motivator for social change Our pathways into sport extend the personal and community benefits of regular sport way beyond the field of play. Football has a real and lasting ability to break down barriers and bring people together.

NEWHAM ARE BOTH IN THE

PREMIER LEAGUE KICKS DELIVERED THROUGH

20 HUBS BREAK

TOP THREE 160 11-19 TAKE PART MOST DEPRIVED YEAR OLDS EVERY DAY, LONDON BOROUGHS

10% OF FAMILIES IN NEWHAM

GIVE US A

2,456 PEOPLE

Brings people together creating more inclusive communities

KOLKATA

GOALS

TOOK OUR

TAKING PART OVER

PREMIER LEAGUE

AND RISING

INDIA

KICKS 1,126 SESSIONS EXPERIENCE TO CELEBRATE ARE UNABLE TO

A SPECIAL OCCASION

MORE PEOPLE FEEL

UNSAFE

WALKING ALONE AT NIGHT,

THAN FEEL SAFE

BANGLADESH

STRATFORD TO

SYLHET 2016

WITH THE MET POLICE MOPAC OFFERS A SAFE ENVIRONMENT FOR

120

YOUNG PEOPLE

EVERYDAY

PROVIDING OPPORTUNITIES

CREATING PATHWAYS

CHANGING LIVES

We took our Premier League Kicks model a step further in Chobham Academy, Stratford, by using music to engage disruptive and easily distracted children. Combining football and music made both more accessible, resulting in improved concentration and educational performance.

Many of the people we work with stay with us, either joining other programmes, or working towards coaching qualifications or completing leadership training. This year 12 of our best talents travelled to Peru to retrace the steps of Victorian shipbuilders from east London to Lake Titicaca.

Shakeel’s leadership skills were spotted at one of our Kicks session. Now working for the Foundation he’s using his enthusiasm and commitment to change people’s attitudes towards disability through our Give us a Beak sporting inclusivity programme.

WEST HAM UNITED FOUNDATION

NURTURING LOCAL TALENT Building the pathways to professional sport

LEARNING ACADEMY

200 PARTICIPANTS

16-19 YEA R OLD S

NEWHAM AND ESSEX BEAGLES ATHLETICS CLUB

PROVIDING A RUNWAY INTO TRACK AND FIELD

RECEIVING FOOTBALL AND ACADEMIC EDUCATION We create opportunities throughout recreational and professional sport. With West Ham United and our links to Queen Elizabeth Olympic Park we help nurture local sporting talent. Our coach development schemes provide quality coaching staff across east London and Essex.

ACADEMY CONNECTIONS

TRIALS FOR OVER 50 LOCAL

FOOTBALLERS

2 HAVE SINCE JOINED THE CLUB’S DEVELOPMENT

PROGRAMME

PREMIER LEAGUE SCHOOL SPORT PROVIDED 64 TEACHERS WITH

COACH TRAINING COACH EDUCATION OFFERING COACHING QUALIFICATIONS

TO LOCAL PEOPLE

PROVIDING OPPORTUNITIES

CREATING PATHWAYS

CHANGING LIVES

Our 100+ strong team of coaches deliver our 26 sporting programmes into schools, clubs and within community settings every week. It’s only through their commitment and support, much of it voluntary, that we’re able to provide opportunities to thousands of people across east London and Essex every year.

Academy Integration develops the skills of high-potential local players for whom coaching trials are arranged with the club’s academy more than 50 local young people followed this route last year with two now training with the Academy.

Abz joined our Learning Academy to progress his footballing development and access men’s football. After completing a coaching qualification we recognised his leadership skills and asked him to volunteer with us.

WEST HAM UNITED FOUNDATION

OUR COMMITMENT We will change the landscape of community sport

By 2026 our inclusive and comprehensive range of programmes will provide positive and life-changing experiences to anybody that needs our help and support for as long as it is needed.

INSPIRING HEALTHIER FUTURES

PROVIDING SPORTING OPPORTUNITIES

PATHWAYS TO EDUCATION AND WORK

OPPORTUNITIES FOR ALL

CHANGING ATTITUDES, CHANGING LIVES

NUTURING LOCAL TALENT

We’ll develop innovative programmes and partnerships to make regular sport accessible to all like we did for Nazir

For young people like Ross we’ll build on our current UK and international schemes to create a passion for sport among young people

Just as we did for Iqra we will continue to offer a seamless approach to personal development, learning and training

We will engage more people like Don who come to football and sport from many different backgrounds

Through sport we create more inclusive and connected communities that benefit individuals like Shakeel

With people like Abz and through a defined regional club structure we will develop the professionals, amateurs and coaches of tomorrow

- By 2026 we will have provided opportunities for a further 1 million people - Focussing on the individual we will create pathways beyond sport - We will change lives by continuing to address the most pressing community needs © 1895-2016 West Ham United

WEST HAM UNITED FOUNDATION

A FINAL THOUGHT…

The famous crossed hammers represent the formation of West Ham United.

Values grounded in our history

In 1895 Thames Ironworks FC was founded, becoming West Ham United in 1900. As one of the largest employers in east London the Club originally recruited its players from within the workforce.

The Thames Iron Works was the most important shipwright on the Thames, building some of the biggest and most famous vessels of the era.

Some 120 years later the east London landscape may be very different but the role of the Club, and our Foundation, is still as clear as it was back then.

JOIN US

AND HELP MAKE OUR 2026 VISION A REALITY

WEST HAM UNITED FOUNDATION

@WHUFoundation

ÂŠ 1895-2016 West Ham United

whufc.com/foundation

foundation@westhamunited.co.uk