CES Daily Show Day 1 - January 7, 2025

Jahmy Hindman, SVP and CTO, Deere & Company

A Better World Through Autonomy

John Deere’s Second Generation Autonomy Kit will help meet the needs of a vastly growing population.

Jahmy Hindman, SVP and CTO, Deere & Company

WELCOME TO CES 2025

BY GARY SHAPIRO, CEO, KINSEY FABRIZIO, PRESIDENT, CONSUMER TECHNOLOGY ASSOCIATION (CTA)®

DIVE IN to CES 2025!

Welcome to CES 2025! We’re thrilled to DIVE IN to the world’s most powerful technology event, where we celebrate technology’s power to connect people, solve big challenges, and power new discoveries.

AI innovations will again take center stage at CES 2025. That starts with our keynote conversations. Last night, NVIDIA CEO Jensen Huang shared his vision of AI and accelerated computing reshaping the future of global industries. If you’re looking for big announcements and game-changing technology, today’s keynotes are also can’t-miss events. We’ll start the day with Panasonic Group CEO Yuki Kusumi, sharing Panasonic’s “WELL into the future” vision. Then explore the future of media with Jennifer Witz, CEO of SiriusXM, at C Space and Linda Yaccarino, CEO of X Corp, in the Venetian.

We’ll cap off an incredible day with Delta CEO Ed Bastian making his debut at Las Vegas Sphere – a CES first! In addition to a CES badge, all attendees need a separate ticket for this keynote. Tickets will be available at distribution desks at CES venues – ARIA, Venetian Expo and LVCC (North, South and West Halls). Tickets are limited and there will not be tickets available at Sphere, so visit CES.tech/Delta for more details and make a plan to snag yours!

Back on the show floor, you can see amazing AI innovations across CES 2025. From AI-powered digital

Gary Shapiro CEO Consumer Technology Association (CTA)®

twins enabling smarter city planning and climate forecasting to hardware with AI chips enhancing computing and user experiences, AI is driving productivity and innovation. Look for top exhibitors like Accenture, AMD, and Smart Sound, as well as AI-enabled R&D and wearables from companies like OnMed, ResMed, and Withings powering lifesaving medications and treatments.

CES 2025 will also spotlight the infrastructure fueling AI’s growth, including the expansion of data centers and innovations to enhance performance and sustainability. While you’ll see AI innovations across the show floor, head to North Hall for a deep dive into the AI enterprise solutions supporting our daily lives now.

As you explore CES over the next four days, check out the new and improved CES 2025 app, sponsored by Panasonic. You will find blue dot navigation, recommendations for upcoming conference sessions, and tools to network with other CES attendees. For quick and easy transportation between venues, hop on the Las Vegas Monorail, the Las Vegas Loop at LVCC, or one of the CES buses connecting venues. And, if you need a place to network, don’t forget that all attendees have access to our new Central Plaza Attendee Lounge.

Get ready to be amazed and inspired by the incredible innovation all around you, and let’s DIVE IN to CES 2025!

Kinsey Fabrizio President

TRENDING ON X

DaPoets @DaPoets42

Gamers and enthusiasts will want to have an eye on @intel 200HX Processors. The Intel Core Ultra 9 285HX is the flagship. #CES2025 @IntelGaming Desktop in a laptop basically.

Vincent Teoh @Vincent_Teoh

Hisense unleashed what’s likely to be the world’s largest Mini LED TV at #CES2025, the 116” UX RGB-Mini LED TV: 10,000 nits, 97% BT2020 coverage, 20% more energy efficient than QDOLED.

Alex Maxham @ alexmaxham

Samsung Display’s Micro LED display for wearables is crazy bright. It’s 4000 nits, which explains why it’s blown out in every picture. #CES2025

Tee/ThatsITLA @ThatsITLA

This will be popular with anime fans. I would want one. Your favorite anime characters dance or converse with you powered by AI. #characterlivehouse @CES #CES2025 #anime #3Danimation

HDR10+ dynamic metadata offers a compelling combination of benefits, including outstanding brightness and contrast, robust

ease of implementation and global certification. Plus there’s no licensing fees and seamless compatibility with HDR10.

Best of all, HDR10+ supports a wide range of applications, including streaming movies and television; video games; live sports; car infotainment; content optimization; in-flight entertainment and NextGen TV broadcasts.

WHAT YOU MUST SEE TODAY!

LG Previews a Day-in-the-Life with AI

At a press conference held yesterday, LG Electronics’ CEO, William (Joowan) Cho outlined how AI integrated into LG’s smart appliances, audio/video, entertainment, mobile devices, and automotive technology impacts and improves a family’s daily routine both in and out of the home.

Consumer Audio Advances Spur Rethinking of Hearing Health

Headphones have become an integral part of modern living, driven by the rapid adoption of True Wireless Stereo (TWS) devices. Yet, as the ubiquity of headphones grows, noise exposure is also on the rise, and it is impacting hearing health.

8:30 AM - 10:00 AM Venetian, Level 5, Palazzo Ballroom

Yuki Kusumi Group CEO, Panasonic Holdings Corporation

CTA STATE OF THE INDUSTRY ADDRESS AND PANASONIC HOLDINGS KEYNOTE DELTA KEYNOTE EXPERIENCE

Gary Shapiro

CEO, Consumer Technology Association (CTA)®

4:55 - 6:00 PM Sphere CONFERENCE HIGHLIGHTS

Ed Bastian CEO, Delta

THE NEW FACE OF SHOPPING: FUTURE OF COMMERCE MEDIA INTERFACES

1:30 PM - 2:00 PM Location: ARIA, Level 1, Joshua 9

The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences to ensure optimal consumer engagement.

MANAGING VP OF SALES, B2B TECH: Adam Goldstein, adam.goldstein@futurenet.com

AD SALES: John Casey, Janis Crowley, Zahra Majma, Tony Monteleone, Debbie Rosenthal, Andi Tureson

MD, CONTENT,: Anthony Savona, anthony.savona@futurenet.com

CONTENT MANAGER: David McGee, david.mcgee@futurenet.com

SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com

CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin

PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com

Nicole Schilling, nicole.schilling@futurenet.com

FUTURE US, INC.

130 W. 42nd St., 7th Floor

New York NY 10036

SVP, MD, B2B: Amanda Darman-Allen

VP, GLOBAL HEAD OF CONTENT, B2B: Carmel King

MD, CONTENT, AV: Anthony Savona

VP, HEAD OF US SALES, B2B: Tom Sikes

MANAGING VP OF SALES, B2B TECH: Adam Goldstein

VP, GLOBAL HEAD OF STRATEGY & OPS, B2B: Allison Markert

VP, PRODUCT & MARKETING, B2B: Andrew Buchholz

HEAD OF PRODUCTION US & UK: Mark Constance

HEAD OF DESIGN, B2B: Nicole Cobban

3:00 PM - 3:40 PM Location: Venetian, Level 4, Lando 4302

Discover how AI in assistive tech is enabling individuals with disabilities to better navigate their daily lives.

LG Previews a Day-in-the-Life with AI

BY JOHN SCIACCA

LG began its 2025 press conference by showing a video presenting a 24/7 day in the life with AI, which the company rebranded last year as “Affectionate Intelligence,” and redefined as “technology that genuinely cares for users.” The video demonstrated how AI integrated into LG’s smart appliances, audio/ video, entertainment, mobile devices, and automotive technology impacts and improves a family’s daily routine both in and out of the modern home.

LG Electronics’ CEO, William (Joowan) Cho, said that LG is a smart life solutions company and that the video offered a glimpse into the future. Cho said that LG is reshaping the concept of “space” not as a physical location but as environments such as home, mobility, commercial, and even virtual locations.

Brand Varner, VP of sales, Home Appliances, said that millions of LG devices create data in real time to provide tailored services. The company’s goal is to deliver a “zero labor home,” where appliances and technology will automatically adapt to our lifestyles, delivering the most convenient, hassle-free, and personalized living experience. Varner noted that realizing the smart home can’t be achieved by any one company alone, and that technology must work and collaborate to form an ecosystem. To this end, LG ac-

quired Anthrom, which expanded their line to 170 global IoT devices and formed a new partnership with Microsoft for AI innovation to shape the future of AI-powered spaces. Microsoft believes AI will fundamentally change the way we live and work and this partnership with LG will create new opportunities to reimagine customer engagement and experience to the next level.

Priscila Higa, senior sales account manager for LG Vehicle Solutions, offered that LG’s in-cabin AI solutions with true 5G connectivity will provide convenience, productivity, and safety, allowing people to live and work better in the comfort of their vehicles.

“Multimodal AI” will deliver real-time traffic route and smart navigation data, along with providing a daily health check of vital signs, following the driver’s gaze to see what they are looking at, and even using

Monster Expands Audio Business with New JEM Global Partnership

BOOTH 19134, CENTRAL HALL Since 1978, Monster has been a trusted name in audio, known for its innovation in cables, headphones, and speakers, including their role in Beats by Dr. Dre. Monster continues to offer solutions such as TWS, bone conduction, and air conduction headphones.

Monster’s collaboration with JEM Global has been instrumental in its success, beginning with the launch and growth of the Monster LED lighting business, which has shipped over 38 million units. Together, Monster and JEM are now expanding their partnership to provide retailers and distributors with highquality audio products designed to drive sales and meet market demand.

“Being able to work with The Head Monster Noel Lee, Kevin Lee, and the entire Monster team for innovation, design, and acoustics in an incredible opportunity,” said JEM Global CEO Elie Chemtob.

“JEM’s ability to collaborate with retailers and drive success has been a game-changer,” said Kevin Lee, CEO of Monster. “They were vital in building our LED lighting business, and expanding into audio with them was an easy decision.”

This partnership is built on a shared vision. With Monster’s trusted brand and JEM’s market expertise, JEM will be delivering good, better, and best solutions to their retail partners that are not only highquality but also profitable.

AI-powered cameras inside and outside the vehicle to record memorable conversations and environments.

Frank Lee, head of LG’s Media Entertainment Solutions, demonstrated how AI and smart voice powered by natural language processing with large language models will deliver far more accurate searching to deliver personalized content solutions. A new voice ID will learn and recognize the voice of each user to automatically provide a tailored experience and switch to that user’s account. These technologies will be powered by LG’s latest alpha 11 AI Processor Gen 2.

Singer and AI advocate will.i.am, founding member of The Black Eyed Peas and CEO and founder of FYI.AI, came out to introduce LG’s new lifestyle audio series, xboom. These products will feature AI integration to improve the sound, calibration, and lighting based on music genre and the room’s environment.

See Monster’s expanding product line at Booth 19134 in the Central Hall.

Singer and AI advocate will.i.am introduced LG’s new xboom speaker at the LG press conference.

John Deere Brings Real Purpose With Real Autonomy to CES 2025

BY WAYNE CAVADI

John Deere comes to CES 2025 ready to showcase the evolution of autonomy across different verticals. Just a few years removed from the debut of its first autonomous tractor in 2022, visitors to Booth 5016 in the West Hall will see how autonomy is taking four giant steps forward, according to Jahmy Hindman, SVP and CTO, Deere & Company.

In a press conference held yesterday, Hindman pointed out that the world population is expected to increase from 8 billion to 10 billion over the next 10 years. Farmers, builders, and even landscapers will have their hands full trying to meet the needs of a

vastly growing population. John Deere’s Second Generation Autonomy Kit will help meet those needs, but no longer just on the farm. Now, John Deere will help in the fields, orchards, quarries, and the grass.

Agriculture, construction, and commercial landscape all suffer from a common challenge: They have much work to be done with less and less labor availability. Hindman provided some staggering numbers: The average farmer is over 58 years of age, putting in 12-18 hours of work a day while 2.4 million farm jobs need to be filled. Conversely, 88 percent of contractors struggle to find skilled laborers, which means more work with fewer people. Landscapers? Eightysix percent need to fill open positions. John Deere and autonomy are part of that solution.

Machines are becoming more experienced, which

allows them to run more safely and efficiently. At CES 2025, John Deere is showcasing how it is scaling autonomy to different types of machines for new crops in new industries.

On the farm, the focus is now on full autonomy — which means no one in the machine and the ability to monitor, interact, and see performance data remotely — with the Second Generation Autonomy Kit. There are new, rigid baseline camera systems to correct positioning in every single frame; real-time collaboration; enhanced long-range depth perception; and the ability to drive machines 40 percent faster.

In the orchards, high-value crops like fruits, vegetables, and nuts need to be constantly attended to. California leads the way in high-value crops and is suffering a labor shortage because they are physically taxing and grueling jobs that require 10 hours per day at 2.5 mph through orchards to spray trees.

Autonomy changes how they do things from a cell phone app, strengthening operations without the complexity of finding skilled laborers. Two new orchard tractors will be unveiled at CES 2025. Both use the Second Generation Automation Kit to provide consistent hardware, full camera coverage, and enhanced user interfaces. One is fully electric, powered by five immersion-cooled batteries for efficiency and sustainability while reducing maintenance costs.

Remember that expected 2-billion-person population increase? At the quarry — where valuable minerals are uncovered for everyday needs like toothpaste — contractors need to build 96,000 homes daily to match that expected population growth. At CES 2025, attendees will meet the Articulated Dump Truck (ADT). It is the first time autonomy will enter the construction site. The ATD, nicknamed Dusty, is also powered by the Second Generation Autonomy Kit with new capabilities with real purpose. It can dynamically adjust its track as it moves across the quarry and work together with other machines.

In the grass, John Deere has been involved in commercial landscaping for 60 years. Now, a new autonomous commercial mower will be introduced in Las Vegas. The fully electric mower — which reduces emissions and noise pollution — has four pairs of stereo cameras for a 360-degree view.

The Second Generation Autonomy Kit can be added to existing tractors to bring autonomy to current machines, freeing up time and money. The future, for John Deere, is about bringing real autonomy to real machines across more industries to more people, which ultimately, benefits all.

Predictive Cardio Warnings With New Before Health App

BOOTH 62042, VENETIAN

Before Health Intelligence, Ltd. is unveiling a new mHealth app called Antshrike that uses AI to transform wearable device data into highly precise and specific predictive cardiovascular health warnings.

As an iOS app, Antshrike uses proprietary AI algorithms to identify early warning signs of critical cardiovascular events, such as heart attacks or strokes, with high predictive accuracy for individuals at risk.

Before Health’s Antshrike mHealth app notifies users of severe health risks, displaying a warning when elevated danger is detected.

The app processes biometric time-series data collected by commercially available Apple smart phones and smart watches, calculates individual risk of critical events in real time, and predicts when and how changes in a patient’s health states may occur. By notifying patients of imminent danger in advance, Antshrike enables timely intervention by healthcare providers, paving the way for personalized medical intervention and treatment and improved medical outcomes.

Antshrike uses two layers of AI, static and dynamic, to calculate an individual’s risk of critical events in real-time. The static layer processes data entered by an individual to determine an initial risk score, and the machine learning algorithm is trained on over 500,000 CDC datapoints of approximately 23,000 individuals. The dynamic layer collects and analyzes biometric time-series from smart watches in real-time, uses the proprietary AI algorithm to identify early warning signs of critical state transitions, and then delivers a personalized, time-sensitive risk score for an upcoming major ischemic cardiovascular event.

The freemium app is expected to be available in the U.S. in 2025.

Jahmy Hindman, SVP and CTO, Deere & Company

Tech Trends to Watch at CES 2025

BY ANTHONY SAVONA

Kicking off the CES 2025 Media Day, as always, was the “Tech Trends to Watch” session, which was held Sunday evening to give members of the press insights as to some of the key technology trends that will be revealed on the exhibit floor and conference program. The session was hosted by CTA’s VP marketing & communications Melissa Harrison and senior director, innovation & trends, Brian Comiskey.

The pair began their presentation by releasing some of the most recent CTA data, including research on the buying and shopping habits of Gen Z. The research shows that 60% of Gen Z are early adopters of tech, “which means they are comfortable with faster replacement cycles and take pride in only the latest technologies,” said Comiskey.

CTA also revealed that they are forecasting the U.S. tech market to reach $537 billion in 2025, although the association will be monitoring throughout the year to gauge the impact of possible tariffs and other factors on the market.

Harrison and Comiskey then shared some of the key technologies to keep an eye out for during CES 2025, starting with AI, which will play a part in many of the products offered. They mentioned the frontiers of AI, including AI agents, digital twins, and humanoid robots — all well-represented at the show.

Other areas to watch include:

• Human security, which covers the human rights such as environmental protection and food security

• Mobility, including electrification, connectivity, autonomy, and industrials

• Smart home comfort, including TVs as command centers, health integration, energy management, and AI personalization

The presentation ended with an insight into the current trend for technology, which is human-centric, and a look toward tomorrow, which the pair believes will involve quantum computing, which is also represented at CES 2025.

Samsung Unveils FeaturePacked 8K TV

BOOTH 18604, CENTRAL HALL The Samsung Neo QLED 8K (QN990F) 8K TV is packed with several firsts that help deliver Samsung’s most outstanding viewing experience yet. According to the company, the Neo QLED 8K (QN990F) introduces, for the first time on an 8K TV, Samsung’s Glare-Free technology so viewers can enjoy an 8K experience across any room, bright or dark, free of bothersome glare or reflections. It also supports a new Wireless One Connect Box, which leverages Wi-Fi 7 and Omni-Directional Technology to transmit wirelessly up to 10 meters away, even with obstacles in its path. The Wireless One Connect Box can be stored in a closet, behind furniture, or even another room, delivering beautiful visuals and audio up to 8K at 120Hz.

QN990F owners will have access to the Samsung Art Store, providing a gallery-like experience with thousands of artworks from renowned museums and institutions all across the globe.

Aiper Cleans Up in Backyard Tech at CES

BOOTH 52311, VENETIAN Doubling down on its commitment to introduce world-class technologies for the smart-yard ecosystem, Aiper is showcasing the latest developments in pool cleaning and backyard maintenance technology, unveiling the brand’s most advanced products to date during the show and at its January 8 launch event. Building on its success as a pioneer in the cordless, robotic pool cleaning industry, Aiper is tackling the transformation and simplification of backyard cleaning.

The Aiper booth (#52311) will feature product

demonstrations and opportunities to see the company’s automated approach to yard care and mainte nance. During the launch event on Jan uary 8 at 11 a.m, attendees will learn more about Aiper’s cuttingedge technologies that leverage smart features to ensure precise cleaning, energy efficiency, and minimal homeowner involvement. For a simplified way to tackle outdoor clean-

ing, Aiper’s devices will be tailored for those seeking ways to maintain pristine outdoor spaces without sacrificing leisure time. Additionally, those attending the launch event can expect live entertainment, hors d’oeuvres, and the opportunity to pick up some Aiper-branded swag.

CTA’s Brian Comiskey (left) and Melissa Harrison.

Aiper’s Scuba S1 Pro has garnered acclaim since its launch last year

Revolutionizing Massage Chairs:

Where Technology Meets Tradition

by Minoru (Michael) Kogure

DAIWA Massage Chair

When we first introduced massage chairs to the U.S. market, it took considerable time to help people understand their health benefits. At first, people viewed massage chairs as a luxury or an indulgent gadget. We had to start by demonstrating the advantages that massage chairs could bring, primarily through hands-on experiences. But today, massage chairs are widely adopted worldwide, and particularly in the U.S., they are increasingly found in many households. Interestingly, in Japan—the birthplace of the massage chair—each model must obtain medical certification. This stringent medical approval process acts as a bottleneck for the development and introduction of new products, often leading to long lead times from development to market

also fosters innovation, creating a fertile ground for the development of cutting-edge models. As a result, the U.S. has the potential to become a global hub driving advancements in massage chair technology.

Recently, the World Health Organization (WHO) announced that there are 361 acupuncture points on the human body, and massaging these points can contribute to health promotion. This growing global recognition of massage as a vital health practice is further fueling the popularity of massage chairs.

massage therapy found in Japan, the increasing focus on health and wellness,

along with a growing demand for innovative products, has made massage chairs a symbol of modern health consciousness. In fact, vending massage chairs are now a common sight in many public spaces, signaling how widespread and accepted they have become. This trend is accelerating their adoption, and it seems that the day when massage chairs are a household necessity is rapidly approaching. With their health benefits gaining global recognition and technological advancements making them more comfortable than ever, massage chairs are becoming indispensable worldwide.

Daiwa Massage Chairs remains committed to designing and providing products that blend cutting-edge technology with the tradition of hospitality, offering a comprehensive approach to relaxation and health maintenance.

and making it harder for new models to emerge. Nevertheless, Japan remains a leader in pioneering advanced massage technology.

In contrast, the U.S. has a far more flexible regulatory environment. Unlike Japan, there is no strict certification system for massage products, which makes it easier for manufacturers to enter the market. This openness not only benefits sales but

Our company has continuously evolved its products, guided by years of experience and customer feedback. We embrace the fusion of Western technology with the principles of traditional Eastern medicine to enhance health. For every new model, we refine the timing and rhythm of the massages based on user input, leading to innovations like the Daiwa Supreme Hybrid. This versatile model provides back massages as well as massages targeting areas from the hips to the soles of the feet. In addition, this model is equipped with a stretching function, so you can get a massage and a stretch at the same time.

In the U.S., these innovations have been quickly embraced, particularly in a fastpaced, stress-filled society. While the may not have the deep cultural history of

Looking ahead, the future of massage chairs is poised to evolve alongside advancements in AI technology. With AI, we expect even more effective massages tailored for health promotion. Products that focus on disease prevention and provide massages optimized for specific conditions will soon be developed. By personalizing massage techniques to individual health needs, the future of massage promises to be a truly customized experience.

The Supreme Hybrid, the top-of-the-line model in DAIWA massage chair collection.

Las Vegas Convention Center Booth #14841 Venetian Expo (formerly Sands) Booth #53739

U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid

LIFTING THE VEIL

CES UNVEILED PROVIDED A SNEAK PEEK AT WHAT’S ON THE FLOOR

5TOMBOT, VENETIAN EXPO, 62034 The Tombot Interactive Robot Dog was created to provide realistic, pet-like companionship to help those coping with dementia. Tombot’s Marissa Steingold gives Robot Dog Jennie a well-deserved scratch behind the year.

5AIPHONIA, VENETIAN EXPO, 60801

6LOOMOS Ryan Wu holds and wears the Loomos AI Glasses, which have a 450mAh battery that provides 40 hours of use.

3UNKNOWN-PLANET TECHNOLOGY CO., LTD, VENETIAN EXPO, 63518

Unveiled attendees were treated to a live performance using the LiberLive C1 stringless smart guitar.

5HONEYWELL HOME, VENETIAN, TITIAN 2201A Honeywell Home had several products on display, including the X2S smart thermostat, which is Matter-enabled and ENERGY STAR certified.

and Leighton Huber.

5ATMOSGEAR, VENETIAN EXPO, 60662

AtmosGear showed off the world’s first electric

which can electrify any pair of skates to reach 18 mph top speed and 16 miles of range.

Khalladi Zeineb demos the Aiphonia Skyted headset, which allows those with voice disorders to be better heard.

Pictured l-r: Paige Allbright

rollerblades,

Global leaders in smart urban mobility, offering hi gh-performance electric vehicles like motorcycles, mopeds, kick-sc ooters, and ebikes. Our mission is to redefine urban commuting w ith advanced, eco-friendly technology and innovative design.

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Consumer Audio Advances Spur Rethinking of Hearing Health

BY RASIKA DSOUZA (PRINCIPAL ANALYST) AND SARANRAJ MATHIVANAN (RESEARCH CONSULTANT)

FUTURESOURCE CONSULTING

Headphones have become an integral part of modern living, driven by the rapid adoption of True Wireless Stereo (TWS) devices. Their versatility supports multiple use cases, from work to leisure, making them a must-have accessory. For Gen Z in particular, headphones are now an extension of their smartphones, seamlessly integrated into daily routines. Yet, as the ubiquity of headphones grows, noise exposure is also on the rise, and it is impacting hearing health.

RISING NOISE EXPOSURE AND A HIDDEN DILEMMA

According to the UN, over one billion people globally suffer from some form of hearing loss. Unlike vision impairment, where symptoms are often more immediately noticeable, hearing loss can develop unnoticed, until it significantly impacts quality of life.

Currently, people with severe hearing loss naturally purchase professional-grade hearing aids, a global market estimat-

ed at 26.8m units annually. For those with mild to moderate hearing issues, options for hearing support remain limited. However, TWS devices are helping to bridge the gap.

Innovative features, such as adaptive ANC and conversation enhancement, the latter of which is now available on 15 percent of TWS devices, allows users to tailor their soundscapes in noisy environments, amplify voices during conversations, and enjoy an early introduction to personalized hearing technology.

OTC HEARING AIDS STRUGGLING TO GAIN TRACTION

In 2022, FDA approval for OTC hearing aids marked a significant milestone. This regulatory shift aimed to make hearing support more accessible and affordable. Yet it has struggled to stimulate an uplift in demand, with many consumers still unaware of the availability and benefits of OTC hearing aids.

In September 2024, Apple’s announcement that its AirPods Pro 2 will support hearing aid functionality may represent a turning point. With this trusted tech giant championing the space, at an affordable price point of $249, more consumers are likely to explore the option, creating opportunities for other TWS manufacturers to follow suit.

CHALLENGES AHEAD FOR TWS DEVICES

Despite the growing popularity, TWS devices are not without limitations. One major barrier is battery life. This means all-day wearability remains a goal rather than a reality, with the necessary battery advancements still three to five years away. Extended battery life is essential for pro-

longed wear and to enable seamless integration of advanced features, such as head tracking and integrated IR cameras, which could further enhance hearing personalization and spatial audio experiences.

Meanwhile, software innovation is set to play a critical role in optimizing hearing profiles. Customizable audio settings, tailored to an individual’s hearing needs, could transform TWS devices into powerful tools for hearing management.

Apple’s announcement that its AirPods Pro 2 will support hearing aid functionality may represent a turning point.

However, the journey doesn’t end there. Manufacturers must continue educating consumers on the importance of hearing health, and the role that TWS devices can play in proactive care. For the CE industry, this represents a unique opportunity to position TWS not just as entertainment devices, but as essential tools for wellness and accessibility.

A SOUND INVESTMENT IN THE FUTURE

With companies like Apple leading the charge, and advancements in battery life, software and hardware on the horizon, TWS devices are perfectly positioned to revolutionise the personal audio experience.

This transformation will not only drive innovation, but will also promote inclusivity, offering a lifeline to millions with mild to moderate hearing loss who might otherwise go unsupported. There is a clear and present need to combine technological excellence with sustainability and affordability, ensuring that the future of personal audio serves everyone.

As we look ahead, the intersection of audio innovation and hearing health represents an exciting frontier, promising not only better sound experiences, but also a better quality of life. For industry leaders and consumers alike, it’s time to listen closely and act decisively.

ABOUT FUTURESOURCE

Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive.

FROM HUMBLE BEGINNINGS TO GLOBAL POWERHOUSE

SAMBOMOTORS GROUP presents a new vision in

Air Mobility and Robotics

SAMBO MOTORS GROUP is repositioning itself as a leading provider of core components in the future mobility field with the vision of ‘+Mobility: Add New Value to Mobility’. Through relentless effort and a pioneering spirit, we will spearhead the urban aviation and robotics market, which will become the central industries in the near future.

SAMBOMOTORS GROUP has successfully developed the world's first hydrogen fuel cell-based hybrid system optimized for power distri bution, addressing the issues of battery safety and short lifespan. This innovative system is projected to extend the flight time of AAM by approximately 35% compared to the battery system. By combining the high energy density of batteries with the convenience of hydrogen, which offers fast charging and an extende d range, this system not only extends flight time but also increases battery replacement cycles. This technology represents a significant advancement in AAM operat ions.

Moreover, SAMBOMOTORS GROUP has made significant advancements in the development of essential components and technologies, including electric motors, electronic transmissions, BMS (Battery Management System), and electronic cooling devices. These technologies are pivotal the AAM sector. The company is establishing itself as a leading competitor in the AAM and defense industries.

Additionally, SAMBOMOTORS GROUP has also completed the development and commenced mass production of entertainment drones (light show drones) based on swarm drone technology, which enables simultaneous control of multiple drones. In the sub -150kg ultra-lightweight unmanned drone sector, the development of various types of multi-purpose drones has been completed and they are now entering the commercial stage. These drones are capabl e of performing a range of tasks, including organ transportation for emergency patients, military reconnaissance and police patrol, and inter -regional cargo transportation with payloads of up to 40 kg.

Furthermore, SAMBO MOTORS GROUP is launching a pioneering mobile robot concept equipped with ball -wheels, targeting the rapidly growing autonomous mobilerobot sector across various industries, including logistics. This robotic technology, which offers a 30% improvement in tur ning radius compared to conventional robotics, allowing it to be deployed in diverse environments such as warehouses, manufacturing facilities, and service indust ries without being restricted by space.

SAMBO MOTORS GROUP, a company renowned for its innovative spirit and dedication to overcoming technological challenges, cordi ally invites you to visit its exhibits. You will find the company at Tech EAST LVCC West Hall #7320. These exhibits are expected to be among the most prominen t attractions at CES 2025.

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Hear the bigger picture

Experience the future of high-end immersive sound Booth #21832, CES Central Hall

Onkyo Unveils Creator Powered Monitor Series

BOOTH 17204, CENTRALHALL Onkyo is introducing its new Powered Monitor Creator Series, designed for the techsavvy desktop music maker and gaming enthusiast, where premium sound is essential.

The new Onkyo GX10DB and Onkyo GX30ARC powered monitors offer pure, powerful and smooth sound through their modern, stylish, compact enclosures.

Onkyo’s Creator Series GX30ARC powered monitor

Each Creator model is meticulously engineered for audio perfection, as the new series combines technical prowess and functionality, with special consideration for the discerning creative enthusiast. Built with all the necessary functions such as flat sound mode, DSP for completely flat sound, with multiple connectivity options: Bluetooth, USBC, Optical, RCA/iPhone, RCA Sub Pre-Out, Aux, HDMI (GX30).

The new Creator models are equipped with an IR remote control and an attractive angled wooden base, and available in two modern finishes, black or white.

South Korea Startups in Spotlight at IncheonIFEZ Promotion

The city of Incheon and the Incheon Free Economic Zone (IFEZ) are participating in CES 2025 to showcase innovative South Korean Incheon startups and Innovation Awards Honorees.

The Incheon-IFEZ Promotion Pavilion, located in AI Zone of LVCC North. Booth 9037, is hosting a series of media events and programs to promote its vision, highlighting the innovative technologies of participating companies, and facilitating discussions around smart city development and investment opportunities. The pavilion theme is “Urban Renaissance: Building Tomorrow’s Smart Cities Today.”

The City of Incheon, South Korea’s Mayor Yoo Jeong-bok, will be a special guest. He will spotlight his vision, highlighting Incheon and IFEZ’s global leadership by presenting its smart city vision and future strategies, showcasing innovative technologies and urban plans to the world.

Incheon has become a global business hub boasting an ideal international business environment. It includes Incheon International Airport, the rapidly growing Incheon Port, world-class foreign universities located in Songdo Global Campus, and an international business and bio-hub.

Swisstech Pavilions Showcase Swiss Cutting-Edge Technologies

With the theme “Step into the future: Experience Swiss AI innovation,” swisstech is presenting two dedicated pavilions at CES 2025 featuring Switzerland’s leadership in artificial intelligence, innovation, and its thriving business ecosystem.

The pavilions at CES Las Vegas will emphasize Switzerland as a hub for cutting-edge technologies, from AI-powered automation and robotics to advanced medtech, fintech, edutech and cybersecurity solutions. Switzerland recently debuted one of the fastest computers in the world, the new ethical supercomputer Alps, which will strongly contribute to research infrastructure.

Key highlights include:

Two Pavilions: Located at the Venetian Expo Eureka Park, Level 1, Hall G, Booth 61033 and Global Pavilion, Level 2, Hall D, Booth 50435 32 Swiss startups, leading companies, and research institu-

tions contributing to Switzerland’s reputation as a global hub for AI and technology will be featured.

Collaboration Opportunities: Attendees will have the chance to engage with Swiss innovators, experience solutions live and explore partnership opportunities that leverage AI to solve real-world business challenges.

Why Switzerland? Switzerland consistently ranks among the top nations for innovation, boasting a favorable regulatory environment, world-class universities, and a robust tech ecosystem. It is home to breakthrough developments in AI, driven by collaboration between the public and private sectors. In the field of academia, EPFL and ETH Zurich Universities are stepping up their efforts to lead Swiss AI research to the international forefront, enhancing their collaborations and announcing the foundation of the Swiss National AI Institute

(SNAI) with the goal of addressing challenges in AI. With CES 2025’s global reach, Switzerland aims to strengthen its position as a destination for businesses seeking AI solutions that are both impactful and sustainable.

Switzerland’s presence at CES 2025 underscores its commitment to supporting the growth of AI and digital transformation on an international scale. The event will be an opportunity for businesses to discover how Switzerland’s AI ecosystem can drive the future of business globally.

Switzerland Global Enterprise (S-GE), a privatepublic initiative supported by Presence Switzerland, Innosuisse, Swissnex and Switzerland Global Enterprise, is the official Swiss organization for export and investment promotion with offices throughout Switzerland and a global presence in collaboration with the FDFA and local partners.

NEW & NOTEWORTHY

Higher, Faster, Farther & Deeper with Garmin fënix 8

BOOTH 3540, WEST HALL Push beyond your limits with the fënix 8, Garmin’s most capable premium multisport GPS smartwatch yet. Available in three sizes to better fit any wrist, the fënix 8 lineup introduces an AMOLED display, allowing users to see their maps, stats and smart notifications in stunning detail. Or choose an always-on display with solar charging lens to harness the power of the sun, pro -

viding up to 48 days of battery life in smartwatch mode.

fënix 8 also is introducing a built-in speaker and microphone, letting users make and take calls right from the watch when it’s paired with their compatible smartphone. This technology also allows users to say certain voice commands like “start a timer” right from the watch-no phone connection required.

upHear Flexible Rendering in Fraunhofer Spotlight

SUITE 34-204, VENETIAN TOWER At CES 2025 Fraunhofer Institute for Integrated Circuits (Fraunhofer IIS) is presenting upHear Flexible Rendering, a new audio technology that greatly improves immersive sound quality on consumer audio reproduction devices, including loudspeakers, soundbars, and TVs. upHear Flexible Rendering distributes enhanced sound to all available speakers for a spectacular enveloping immersive audio effect at all times.

The upHear Flexible Rendering Technology automatically combines wireless speakers for the best possible experience, supporting new immersive audio formats as well as providing first-class upmixing for legacy content. With upHear Flexible Rendering, everything is adjustable: Adding or removing a speaker from the system is no trouble due to its automatic adaptation to the current playback situation. Its inherent flexibility provides the option for effortless system growth making it very budget friendly. All systems upgraded with upHear Flexible Rendering achieve enhanced immersion for an extraordinary sound experience. upHear is now available. Booth demos will include: Speaker Repositioning; upHear Microphone Processing Technologies including AIbased Voice Isolation and AI-based Noise Reduction; an html-based demo; and upHear audio samples.

Elevate performance with targeted strength training plans to help meet personal goals, plus sport-specific workouts for athletes of all types, including trail runners, surfers, and skiers. And new dive capabilities make it easier to enjoy scuba and apnea dive activities with a 40-meter dive-rated case and leakproof metal buttons. The built-in LED flashlight on each model provides greater awareness in dark environments.

Hisense Launches Jumbo for the Modern Kitchen

BOOTH 16625 At CES 2025 Hisense is introducing the Jumbo Side-bySide Refrigerator, described by the company as the largest and most volumetrically efficient smart refrigerator on the market. Designed for modern kitchens, it seamlessly combines style, functionality, and cutting-edge technology.

Jumbo-Side-by-Side refrigerator

With a spacious interior, the Jumbo Side-by-Side optimizes storage with innovative ultra-thin foam layers and VIP technology. It features a sleek, flat door design crafted from fingerprint-resistant stainless steel and customizable dual recessed and grip handles, balancing durability and style. A high-resolution 27-inch smart screen with ConnectLife technology on the refrigerator door serves as a control hub, letting users share photos, stream media, access recipes, and connect to smart home devices, enhancing daily convenience. Internally, the refrigerator is outfitted with an antibacterial gray liner, an all-metal air duct, and top-and-side LED lighting for a sophisticated, hygienic aesthetic.

Hisense’s

Simplified Home Solutions

A Trusted Industry Leader in Electronics & Appliances

From Smart TVs to energy-efficient appliances, our products deliver performance and value you can count on.

A user-friendly app and affordable, simple-to-install hardware that makes checking in on your loved ones easy and stress-free.

Showcase at the Venetian, Bassano Suite #2801 and #2802

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

LUMI Spotlights Premium Motorized Ceiling Mounts

BOOTH 31121

LUMI’s new PLB-M07 Series Smart Electric TV Ceiling Mounts fit TV sizes up to 86 inches, delivering versatile and top-tier viewing options for audiences.

Premium motorized TV ceiling mounts, the PLB-M07 Series is known for the availability of smart control to adjust TV positions effortlessly. Specifically, emerging functions, including voice control and Tuya App control, transform the PLB-M07 Series from mere home-use equipment to the evolving generation that progresses with modern advancements. Further, LUMI’s distinctive design rationale is evident in the superior motor with an electric push rod, which ensures the PLB-M07 Series can move silently at a quicker speed. With simple commands, the PLBM07 Series can easily fold up to release space when not in use. Additionally, an intelligent collision avoidance system is applied with swiveling functionality.

Oshkosh CAMS Transforms Roadside Safety

BOOTH 5616, WEST HALL The Oshkosh Collision Avoidance Mitigation System (CAMS) is transforming roadside safety for emergency responders. Designed specifically for fire, emergency and law enforcement vehicles, CAMS provides lifesaving seconds of advance warnings to help prevent dangerous collisions. With its groundbreaking technology, CAMS not only helps enhance immediate safety but also helps deliver long-term operational benefits, with the potential to be adapted across multiple vehicle types and industries.

CAMS originated with Oshkosh’s Pratt Mill -

er Motorsports business and has been tailored for its Pierce business to address the unique challenges faced by first responders and roadside service workers in high-risk environments. The system employs advanced camera technology, artificial intelligence (AI), autonomous driving sensors and radar to detect the trajectory, speed and proximity of oncoming vehicles relative to parked emergency vehicles. By providing responders with 2-3 seconds of advance notice of an impending collision, CAMS significantly helps improve safety during roadside operations.

Cleer Audio Launches New True Wireless Earbuds

VENETIAN SUITES, 29-318 Cleer Audio is introducing the ARC3 True Wireless Open-Ear Earbuds, with a flexible ear hook hinge design that now includes voice control, wireless charging, LCD touchscreen smart case, Bluetooth 5.4 Multipoint connectivity, 50 hours of battery life and more.

The ARC3 earbuds feature multi-function al technology and are equipped with voice con trol, Dolby Atmos optimization with Dolby head tracking for immersive sound, aptX Lossless and Snapdragon Sound Certification, LDAC (Lossless Digital Audio Codec) Hi-Res ul tra-clear wireless audio transmission reproduces every drumbeat with subtle and rich details.

Features include powerful sound with its improved 16.2mm Neodymium Dynamic Driver and Lossless audio for an unrivalled im mersive listening with aptX Lossless

technology; Snapdragon Sound S5 Gen 2 certification and LDAC Hi-res ultra-clear wireless audio transmission. Supports aptX Lossless, aptX Adaptive, LDAC, AAC, and SBC.

New features include a new touch screen charging case supports wireless charging and with touch screen controls, built-in UV-C light and mirror, UV-C Light built-in to the charging case for cleaning and sterilization. ARC3 includes Spatial Audio, optimized for Dolby Atmos with Dolby head tracking and voice and head gesture command.

LUMI’s PLB-M07 Series Smart electric TV ceiling mount in use

Cleer Audio’s ARC3 true wireless open-ear earbuds

NEW & NOTEWORTHY

IOGEAR Unveils Wireless HDMI Extension Kit

BOOTH 2301 B, TITIAN IOGEAR’S 4K@60Hz Wireless HDMI Extension Kit offers 4K visuals and seamless control up to 50 meters away with this advanced system. Featuring reliable 5GHz wireless technology, remote keyboard and mouse functionality, and antiinterference pairing, our kit delivers crystal-clear picture quality and effortless setup, transforming any space into a wireless entertainment or workspace hub.

The 4K@60Hz HDMI KVM wireless extender system is comprised of a transmitter and receiver unit. Le-

IOGEAR’s 4K@60Hz HDMI KVM wireless extender system

veraging the 5G wireless frequency band, the extender offers a stable, anti-interference, and secure wireless connection with a range of up to 50 meters. This solution eliminates the constraints of traditional wired setups, providing a flexible and efficient method for extending 4K HDMI video, and keyboard/ mouse signals. Ideal for applications demanding high-resolution video transmission and remote control, such as video conferencing, digital signage, and server room remote access.

beyerdynamic’s AVENTHO 300 over-ear wireless headphones

Expands Wireless Product Line

VENETIAN PALAZZO HOSPITALITY SUITES. Beyerdyanamic is introducing new additions to its wireless product lineup. The technology-packed over-ear AVENTHO 300 takes over as beyerdynamic’s flagship headphone, while AMIRON 300 gives a new take on the company’s TWS earbuds.

ECOVACS Takes Robotic Cleaning Into New Frontier

BOOTH 52946

ECOVACS is touting its DEEBOT X8 Pro Omni as setting a new standard in robotic cleaning with the world’s first water-renewal mopping system. Its OZMO Roller Mop delivers fresh water at 10 times the pressure of conventional systems, tackling tough stains and maintaining hygiene with on-robot self-cleaning throughout each cleaning cycle.

TruEdge 2.0 Adaptive Edge Cleaning uses a 3D edge sensor and mop extension technology to reach corners, edges, and tight spaces with precision, while AI Instant Re-Mop targets and deep-cleans stubborn stains. On the vacuuming side, the powerful 13,000Pa suction combined with ZeroTangle 2.0 easily handles debris and pet hair without tangles.

The all-in-one OMNI Station takes convenience

further by automating tasks like mop washing, dustbin emptying, and water refilling. Features like 75°C hot water cleaning and 63°C hot air drying keep the system in peak condition with minimal effort.

AVENTHO 300 wireless headphones feature high-grade swivel and foldable aluminum yokes, lightweight materials, and an ergonomic design tailored for daily comfort. Equipped with beyerdynamic’s iconic STELLAR.45 drivers, engineered in Germany, AVENTHO 300 delivers a detailed sound experience.

Designed for modern listeners, AVENTHO 300 is Apple MFi certified and features Dolby Atmos head tracking technology, offering immersive spatial audio that adapts to your movements. To elevate the listening experience, AVENTHO 300 incorporates Hybrid Active Noise Cancelation (ANC), powered by dual Sony chipsets on either side of the headphones.

AMIRON 300, the latest evolution of beyerdynamic’s true wireless earbuds series, offers the brand’s signature studio sound in an ultra-lightweight, compact design.

Equipped with beyerdynamic’s signature 10mm dynamic drivers, AMIRON 300 delivers pristine audio. AMIRON 300 have deep bass, precise mids, and crystal-clear highs, making every listening experience feel like a studio session.

NEW & NOTEWORTHY

Jasco Unveils New Smart TV Streaming Remote

The Jasco UltraPro One-Touch Smart TV Streaming Remote revolutionizes home entertainment with its patent-pending OneTouch technology. Designed for effortless setup, users simply press the button for their TV brand—Samsung, LG, Sony, Vizio, Fire TV, Roku TV, or Google TV—to instantly control their devices without the need for programming.

Four dedicated hotkeys provide one-touch access to popular streaming platforms like Netflix, Prime Video, Disney+, and YouTube, eliminating tedious navigation through menus. The remote’s ergonomic design ensures comfortable handling, while the fully backlit keypad supports late-night viewing.

In addition to innovation, Jasco commits 50 percent of net profits to charitable causes such as food, water, and shelter, allowing consumers to make a meaningful impact with every purchase.

TORRAS MiniMag Power Bank: Power Charging On the Go

BOOTH 30847, SOUTH HALL The TORRAS MiniMag power bank 10000mAh is ideal for those who are always on the go. Despite its slim design, it packs a punch with a 10000mAh capacity, providing enough juice to keep devices charged throughout the day.

At just 0.64 x 2.64 x 4.09 inches, this MiniMag Qi2 power bank offers ultrathin portability without sacrificing power. It easily fits in a pocket, delivering fast, reliable charging wherever you go for a perfect blend of convenience and performance.

The slim power bank is a portable charger with powerful magnetic attraction, allowing for easy attachment and charging without the need for a charging cable, as there are no cables to fuss with.

The power bank can be charged more than 500 times and the battery will not age within three years. Equipped with advanced safety features like NTC temperature control and overcharge protection, this charger ensures safe charging for your phone.

Showcase Holograms Bring Diverse Product Line to CES25

BOOTH 15958, CENTRAL HALL Showcase Holograms is unveiling its cutting-edge line of holographic display products, combining innovative technology with everyday devices to transform the way we experience entertainment, decor, and business advertising.

A diverse range of holographic products on exhibit range from affordable, consumer-friendly devices to large, crowd-drawing holographic arrays, including:

• Interactive Hologram Displays: Hologram wireless speakers seamlessly blend music with dancing holograms.

• Hologram digital and analog clocks are functional and visually stunning

• Hologram picture frames turn cherished pictures and videos into holographic masterpieces.

• Customized Hologram Globes blend audio and visual holographic elements, transforming a traditional snowglobe into a cutting-edge work of art ideal for theme-parks, museums, zoos, and gift shops.

• Holographic Fish Tanks feature realistic looping marine life holograms that eliminate the need for traditional aquariums while maintaining their charm—-ideal for homes, offices, or businesses.

• Large Holographic displays ranging from large tabletop displays to six-foot human hologram arrays and full holographic walls. These devices redefine advertising and event engagement with unmatched visual impact.

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

BASSANO MEETING ROOM 2901, Creative Technology and Mimi have teamed up to transform personalized audio with the launch of the Aurvana Ace Mimi, the latest TWS earbuds to join the acclaimed Aurvana series. This collaboration puts users in the driver’s seat, offering customized audio that’s finely tuned to their unique hearing profiles. Equipped with cutting-edge xMEMS dual-driver system and LDAC, the Aurvana Ace Mimi delivers unparalleled clarity, breathing new life into audio content with enhanced richness and detail. With every note, beat, and dialogue becoming more immersive and personal, redefining how users

SAMSUNG, BOOTH 18604, CENTRAL HALL As the fastest growing OLED TV brand, Samsung is continuing to exemplify innovation with its newest flagship OLED—the S95F. Thanks to an improved glare-free technology with a lower reflection rate, glare from overhead lighting, floor lamps and sunshine will be even less noticeable than before. Now, the screen provides a better viewing experience across dark rooms and bright, while maintaining its Pantone-validated colors, pure blacks and bright whites. The S95F is also even brighter than its predecessor. Plus, for gamers, the S95F delivers a 165Hz variable refresh rate, giving every player a competitive edge.

NEW & NOTEWORTHY

For Fleets and Drivers, MMD Tool Eases Transition to EVs

BOOTH 6379, WEST HALL Make My Day (MMD) helps fleets and drivers to shift to EVs and manage the charging of the vehicles. By using unique data and technology. MMD helps its B2B customers reduce costs and CO2, providing them with a positive ROI from day one. MMD solutions can be used by API or Whitelabel. Make My Day’s Fleet Electrification Planning Tool is a comprehensive solution for calculating and managing the seamless transition of your fleet to electric vehicles (EVs) with ease.

Planning and executing your fleet transition from Internal combustion engine vehicles to sustainable electric vehicles can be complex, involving considerations such as vehicle selection, charging infrastructure deployment, and financial analysis.

Analyze your fleet’s performance and operations in real time and get a comprehensive report to guide your electrification journey. Save money, and time, and reduce CO2 emissions--all in one powerful solution.

Via Bio-sensing, NextSense Tone Buds Aid Better Sleep

BOOTH 62248 NextSense Tone Buds are advanced bio-sensing earbuds engineered to improve sleep through the integration of clinical-grade EEG and brain-responsive audio technology. By continuously monitoring brain activity, Tone Buds go beyond tracking to actively improve sleep in real time. The AI-powered audio system responds to the user’s brain waves, delivering scientifically validated soundscapes that ease the transition into sleep. And when Tone Buds detect stage N3 sleep they emit subtle pink noise stimulation that augments the brain’s slow wave activity, enhancing restoration.

Developed by NextSense (a neurotechnology startup building intuitive, biosensing wearables for better brain health), Tone Buds prioritize user privacy. The company ensures that data collection is conducted with explicit consent, remains anonymized, and is protected by robust encryption protocols. Tone Buds will be available to consumers in the Spring of 2025.

automotive

VUEROID Adds ISP Technology to New 4K Dash Cam

BOOTH 50017, VENETIAN VUEROID is launching its latest model at CES 2025, the S1 Infinite dash cam, a high-resolution 4K automotive dash cam that captures reliable, high-quality evidence for accidents and other automotive incidents. The S1 Infinite goes to the core of what users need in a car’s dash cam--unparalleled video clarity to capture more data without the distraction of unnecessary features, setting a new standard for video clarity in dash cam technology. The S1 dash cam serves as a form of insurance, delivering reliable video recordings when they’re needed most.

VUEROID offers automotive users superior clarity in all driving conditions with NC&’s proprietary patented Image Signal Processor (ISP) technology for crystal-clear video quality, focusing on the elements that matter most: lens, sensor, ISP, and SoC. Owing to VUEROID’s proprietary ISP technology, adjustments can be fine-tuned to 18 different parameters, including brightness, sharpness, and noise reduction.

VUEROID’s

NextSense Tone Buds prioritize user privacy

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

ONANOFF, BOOTH 54654, VENETIAN Onanoff is launching BuddyPhones EcoBuddy, a new edition to the acclaimed BuddyPhones line of childfriendly headphones specifically designed to protect kids’ hearing while also protecting the planet. Placing environmental responsibility front and center, BuddyPhones EcoBuddy is made from 30 percent recycled materials, primarily oceansourced polypropylene and ABS plastic, making them the most sustainable headphones available today, according to the company. While BuddyPhones EcoBuddy’s

SONY GROUP CORPORATION, GRAND LOBBY 5-1 Four base wireless speakers and 360 Spatial Sound Mapping, Sony’s flagship Theater Quad brings the true sound of cinema home. Creating 12 phantom speakers with wider coverage, every seat is the best seat in the house. It delivers an unmatched audio-visual experience, immersing you in every scene by supporting the latest formats that take all media to a whole new level. This innovation doesn’t come at the expense of the environment as Sony is committed to using less virgin plastic in products and packaging. The Theater Quad is a CES Innovation Awards Best of Innovation selection

NEW & NOTEWORTHY

Wearable Devices Features Mudra Link Neural Interface

BOOTH 15758, CENTRAL HALL Wearable Devices Ltd. is showcasing its latest Mudra Link neural interface wristband, a CES Innovation Awards 2025 Honoree in the XR Technologies & Accessories category. Mudra Link’s breakthrough design and pioneering capabilities bring hands-free digital control to Android, iOS, and more.

As the first neural interface wristband for Android, Mudra Link enables intuitive device interaction through neural signals captured from subtle finger and wrist movements, unlocking a new level of accessibility and interaction in digital environments.

As neural gesture technology becomes increasingly central to augmented reality (AR), extended reality (XR), and virtual reality experiences, independent research and user insights affirm that neural gesture control wearables can complement devices like Meta’s

Hisense

FreshVault Redefines Food Preservation Tech

Orion AR glasses by extending control beyond lineof-sight and field-of-view limitations.

Volcano Erupts at XGIMI

WESTGATE HOSPITALITY SUITES At CES 2025 XGIMI Technology is showcasing Volcano, a 2-in-1 Ambient Light Rejection screen and soundbar-a product that spotlights the company’s innovative approach to enhancing home entertainment with cutting-edge design and technology.

Key features include:

• Motorized 100-inch ALR screen: A floor-rising adjustable screen for versatile viewing, including a cozy fireplace-like effect at less than 50 percent raised.

• Built-in Harman Kardon Soundbar: Delivers immersive, high-quality audio without the need for additional speakers.

• Compact and Seamless Design: Space-saving and motorized for ease of use, integrating premium audio and visual elements in a small footprint suitable for many room sizes and styles.

•  Ideal for modern home decor: Elegant and sophisticated, blending high-end performance with style, aiming to complement modern home decor.

BOOTH 16625 Hisense is unveiling its groundbreaking FreshVault French Door Refrigerator at CES 2025, showcasing an industry-first vacuum-sealed drawer and advanced preservation technology that elevate freshness while promoting sustainability.

At the forefront of innovation, the VacuumSeal drawer maintains a low-oxygen environment, extending the freshness of meat for up to five days while keeping the fridge 99.999 percent bacteria-free. The WILL Technology-enabled HydroFresh Drawer preserves fruits and vegetables for up to seven days, using independent humidity control, ion sterilization, and tri-color lighting to simulate sunlight and enhance nutrient retention.

The FreshVault also features the VersaTemp+ middle pull-out drawer, with flexible temperature controls tailored to beverages and sensitive items like wine. Its three-layer vacuum glass door with Anti-UV and Low-E technology ensures consistent temperatures. A built-in automatic ice maker produces clean ice efficiently, while the tall ice and water dispenser accommodates large tumblers.

Hisense’s FreshVault French Door Refrigerator

Wearable Devices’ Mudra Link neural link interface wristband brings hands-free digital control to Android and iOS

XGIMI’s Volcano 2-in-1 ALR screen and soundbar

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

DK LAB, BOOTH 56142, VENETIAN A CES Innovation Awards 2025 Honoree in Content & Entertainment, DK Lab’s “Base on Board” advances baseball gaming by fusing IoT technology with traditional board game elements. It features custom polyhedral dice, strategic cards, and a cloud-connected mobile app that manages real-time game states. Bluetoothenabled electronic dice ensure seamless physicaldigital play. Players can import historical pro team data and actual player stats. Global leaderboards and team rankings add competitiveness. This innovative system combines tactile board game experience with precise sports analytics, offering an immersive, datadriven baseball experience.

Timekettle Ups Ante in AI-Driven Simultaneous Interpretation

RELI TECHNOLOGIES The Reli Birddy Smart Bird Bath is designed to enhance bird care with automated and intelligent features. It includes an automatic cleaning system, water quality monitoring, and temperature control to ensure a safe and healthy environment for birds. Powered by solar energy, it operates sustainably and can be remotely controlled via a mobile app, allowing users to adjust settings and monitor usage from anywhere. The bird bath is also equipped with a UV sterilization system to maintain hygiene. The Reli Birddy Smart Bird Bath is a CES. Innovation Awards 2025 Honoree in the Pet Tech & Animal Welfare category.

BOOTH 9163, NORTH HALL Timekettle is launching Babel OS, its first-ever operating system designed to redefine AI-driven simultaneous interpretation. This breakthrough not only sets a new benchmark for translation software but also significantly enhances the performance of Timekettle’s renowned hardware devices, delivering lightning quick transitions with solutions that can anticipate what is being said, adapt to customizable lexicons, and translate in over 40 languages with real human emotion and tonality.

Babel OS is available immediately and transforms Timekettle’s product lineup, including advanced devices such as the W4 Pro Earbuds, WT2 Edge/W3 Earbuds, X1 Interpreter Hub, and the T1 and T1 Mini Handheld Interpreters. These devices are now faster, more accurate, and more human than ever before. By enabling seamless and natural conversations, Babel OS brings Timekettle closer than ever to replicating the experience of having a live interpreter right by your side.

Timekettle’s W4 Pro Earbuds feature Babel OS

NEW & NOTEWORTHY

Onkyo Unveils ICON Hi-Fi Series

BOOTH 17204, CENTRAL HALL Advancing its electronic products with the introduction of the Onkyo ICON Hi-Fi Series, a powerful, exquisitely modern, feature-packed premium Series with three outstanding models. The goal is to establish Onkyo’s most premium hi-fi series of products, with a roadmap supporting audiophiles to include additional products and categories soon.

The new ICON P-80 Network Preamplifier, M-80 Power Amplifier and A-50 Network Integrated Amplifier offer powerful and pure sound through an exquisitely designed modern chassis that connects and drives loudspeakers like no other. ICON’s new High Current, High Speed and High-Resolution series offers far more than its striking glass meters and aluminum enclosure facade.

The Series features DIDRC, Dynamic Intermodulation Distortion Reduction Circuity, which reduces beats generated in the ultra-high frequency band by DIDRC’s High Slew Rate Circuit improving the sound of analog recordings and stabilizes audio signals. ICON is a technology-packed series with Dirac Live for 2-Channel, and new Premium Stereo DAC Ak4452 32bit/768kHz, a dedicated DAC for low distortion, and a custom power supply (M80 and A50), and a Fan-Less Design eliminates noise for musicality in all three models.

LG Offers ‘Affectionate Intelligence Agent’

BOOTH 15004 LG Electronics’ AI Companion Device is a hyper-personalized Affectionate Intelligence agent that understands people and enhances experiences. It possesses advanced robotics technology due to its two-legged wheel design and can move autonomously through vision recognition.

With an understanding of situational context and users’ emotions, it provides emotional support with natural voice conversations fueled by generative AI. Through multimodal sensing, it can support safe solutions by detecting and responding to risks such as falling. It provides an intelligent smart device control experience due to integrated voice control and active notifications about home appliances and IoT devices.

LG’s Self-Driving AI Home Hub is a CES Innovation Awards Honoree in the Artificial Intelligence and Smart Home categories.

Xthings Strengthens Home Security Product Lines

BOOTH 51732, VENETIAN Xthings is showcasing new products from its best-selling line of smart home locks, ULTRALOQ, including Bolt Mission UWB + NFC, heralded by the company as the world’s first smart lock with ultra-wideband technology, and a new version of ULTRALOQ Bolt NFC, the advanced smart deadbolt that supports Apple Home and home key.

Bolt Mission UWB + NFC redefines smart door locks with the most precise, hands-free auto-unlocking experience available. Using ultra-wideband (UWB) technology, the same technology commonly used in digital car keys, Bolt Mission senses the keyholder’s phone location with centimeter-level accuracy, determining both distance and direction of approach. This spatial awareness enables automatic unlocking as

users approach from the outside and also prevents unintended unlocking when users are inside their homes.

The new version of ULTRALOQ Bolt NFC is ULTRALOQ’s first deadbolt to support Apple

Home and home key functionality. Users with compatible iPhone and Apple Watch devices that have set up digital keys in their Apple Wallet can unlock Bolt NFC by simply tapping their device to the lock.

Onkyo’s ICON M-80 power amplifier

Xthings’ ULTRALOQ Bolt NFC advanced smart deadbolt supports Apple Home and home key

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

HANSEO UNIVERSITY, BOOTH 61720, VENETIAN Hanseo University’s Underground Drone can perform autonomous flight by utilizing LiDAR in environments where GPS signals are unavailable, creating real-time 3D maps of the surroundings and estimating their position. In irregular underground environments, the drone uses 360-degree LiDAR to comprehensively capture the entire surroundings, detecting obstacles and preventing collisions. The Underground Drone is equipped with AI-based imaging capabilities, enabling it to transmit essential exploration data for mining or detect structural defects in underground infrastructure to the ground station in real-time. Hanseo University’s Underground Drone is a CES Innovation Awards 2025 Honoree in Drones.

Naqi Logix Honored for Neural Earbuds

EUREKA PARK, BOOTH 62232

Naqi Logix is celebrating its second consecutive CES Honoree Innovation Award in the Accessibility and Aging category. The 2025 award is for the Naqi Neural Earbud.

This non-invasive, hands-free device enables users to control digital devices without physical touch, voice, or visual input, a compelling alternative to brain implants.

Using proprietary technology, the Naqi Neural Earbud empowers users to control computers, wheelchairs, robotics, and more by detecting facial micro-gestures. Naqi is also developing applications across gaming, healthcare, accessibility, and beyond to transform human-device interaction.

VirtuRide: No More Boring Indoor Cycling

BOOTH 60455 No more boring indoor cycling classes where you’re stuck looking back and forth between an instructor and the mirrors on the walls, sitting on a bike that doesn’t move. VirtuRide decided to put an end to the monotony.

With patented technology, VirtuRide claims to be the only indoor cycling studio in the world where you can ride and move with your bike, in front of a mega screen with real road videos that the company films. Your bike will incline up to 20 degrees up and 20 degrees down and tilt up to 10 degrees from side to side, allowing you to move in tandem with the terrain over which you ride. On top of that, a personal 20-inch fan will keep your core temperature low. Throughout the ride, your name, heart rate and calories burned will be displayed on the side screens to give you an overall experience of cycling on a real road. It brings the ultimate outdoor riding experience to the indoors.

VirtuRide offers an overall experience of cycling on a real road

NEW & NOTEWORTHY

Garmin’s inReach Messenger Plus

Say It, Show It, Share It with Garmin inReach Messenger Plus

BOOTH 3540, WEST HALL Say it, show it, share it with the inReach Messenger Plus, a 2025 CES Innovation Award winner and Garmin’s first satellite communicator with photo and voice messaging.

In addition to global two-way texting, location sharing and SOS capabilities, inReach Messenger Plus lets you stay connected to family and friends with voice recordings, photos and group messaging on the Garmin Messenger app, even when you’re beyond cell service.

With a durable and temperature-resistant design, inReach Messenger Plus is built for extreme adventures and boasts a battery life that can last for weeks. Explore with peace of mind knowing you can trigger an interactive SOS message anytime. In the event of an emergency, the inReach Messenger Plus and Garmin Messenger app can send an interactive SOS text message to Garmin Response, a 24/7-staffed international emergency assistance coordination center. Photo and voice messages can also be shared during an SOS, giving response coordinators the ability to see and hear details of the emergency firsthand.

Ohsnap Launches Snap Grip Luxe for All Phone Models

BOOTH 3808, SOUTH HALL Ohsnap’s new Snap Grip Luxe matches the look and feel of high-end smartphones with an aerospace-grade aluminum trim with several color finishes. The grip is thinner than the camera bumps on phones, measuring just 2.5mm thick. Inside the grip, four spider-like legs collapse into themselves like a scissor lift to achieve the ultra-thin profile, and tiny magnets within securely hold the grip closed.

Slide the Snap Grip Luxe open with one hand and choose from one of four finger positions for a super comfortable grip or lock it in place for a solid kickstand mode. The Snap Grip Luxe attaches to most cases or phones with a reusable nano-adhesive. If the Snap Grip Luxe needs to be repositioned or transferred to another case, just run water over it, let it air dry, and the adhesive will reactivate.

The Snap Grip Luxe is available in a variety of colors at https://ohsnap.com/products/snap-4-luxe Also available in monochrome colors at https://ohsnap.com/products/snap-grip-colors

Withings Previews OMNIA Health Screening. Mirror

BOOTH 54119, VENETIAN Withings is presenting a bold vision of personal health with OMNIA, a conceptual product designed to provide users with an unprecedented, interactive 360-degree view of their vital indicators. Withings considers OMNIA as a transformative experience that reimagines digital health possibilities. It turns health monitoring into an integrated, interactive, and AI-powered daily experience, leveraging Withings’ cutting-edge technologies to deliver actionable insights and a holistic view of health.

The interconnected nature of health means that changes in one system of the body can ripple through and influence others, highlighting the critical need to understand correlations between biomarkers. OMNIA, currently in development, is poised to revolutionize health management by leveraging AI to aggregate, analyze, and interpret key indicators such as heart health, nutrition trends, body composition, lung function, activity tracking and sleep quality.

Ohsnap’s Snap 4 Luxe limited edition pink model

Refreshed. Recreated. Reimagined.

In August 2024, we revealed a new logo for the Consumer Technology Association (CTA)® and CES, a symbol that embodies the connection between technology and humanity. For the first time in our history, CTA and CES now share one mark – unifying the brands and the power behind them.

About the Mark

The new mark pays homage to our roots – the iconic “CES fins” – while embracing the future. The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades.

Why Now?

These changes are for the industry we serve and the countless innovators who push the boundaries of what is possible. It comes at a pivotal moment in our history – CTA’s 100th anniversary and a time of unprecedented momentum for CTA, CES, and you, the industry we support and represent. Just as the industry continually transforms so must our perspective, our approach and our vision for the future.

A New CES.tech Experience

In conjunction with a refreshed mark, we have redesigned and rebuilt CES.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place.

As technology evolves at an unprecedented pace, it’s crucial to stay informed about the cutting-edge developments that are redefining industries and enhancing our daily lives.

Check out some of the stories you can find on CES.tech.

New Tools to Elevate Your CES Strategy

In addition to insightful articles and thought leadership, our new site also offers resources tailored to each audience to help them navigate their unique experiences at CES.

Guides and Resources

Our guides and resources pages offer curated toolkits for each audience — attendees, exhibitors and members of the media — that include everything from sample itineraries and tips to take in the show, to important logistics about transportation and where to pick up your badge. Use these guides to craft your perfect and personalized CES experience.

CES.tech/exhibitor-guides

CES.tech/attendee-guides

CES.tech/media-guides

Opportunities at CES

Each of our primary audiences also has a page dedicated to all the ways they can get involved and make the most of their experience at CES. Whether you are a veteran of CES, returning to find the connections and collaborations you always recreate, or a first-time attendee discovering the unexpected ways you can upgrade your experience, these pages curate a perfect package of the opportunities each audience can take advantage of.

CES.tech/exhibitor-opportunities

CES.tech/attendee-opportunities

CES.tech/media-opportunities

CAN’T MAKE A SESSION?

CES Keynotes and select conference programming are available live and ondemand on CES.tech and the CES Mobile App! Plus, after the show you’ll have expanded access to hundreds of hours of conference programming, diving into the latest in digital health, generative AI, sustainability, gaming, vehicle tech, cybersecurity, future of money, space tech, and more.

Did You Know There are 3 Kinds of Quantum?

While it’s still early days for quantum technology, what once seemed like science fiction is now on the brink of transforming industries and everyday life. But did you know there are three distinct kinds of quantum technology? Let’s dive into this exciting field and understand what makes it so revolutionary.

Understanding the Basics

Quantum technology uses properties of quantum mechanics to enable new and improved networking,

QUICK FACTS

Stepping back at CES 2019, IBM unveiled its System One device, the first circuit-based commercial quantum computer.

The basic unit of quantum information is the qubit. Researchers are working with several different core types of qubits – all are under development and have different projected advantages for different kinds of problems.

• Trapped Ions

• Cold Atoms

• Superconducting Qubits

• Photonic Qubits

• Solid-State Qubits

• Topological Qubits

computing and sensing. These properties can be difficult to work with and may require production at very low temperatures in a process known as cryogenics, special shielding and error correction. But the projected benefits are significant, and many companies (including CES exhibitors) are working in this space.

The Three Types of Quantum

Now on to the three major emerging market sectors, each of which harness different quantum properties to address specific challenges and open new possibilities.

1. Quantum Computing

Quantum Computing stores information using qubits rather than the bits of current “classical” computing. Where a traditional computing “bit” is either one or zero, and never both, a qubit can hold multiple states simultaneously. The power of these structures allows quantum computers to do more with a few dozen qubits than the most powerful classical computers — for the right kinds of problems.

2. Quantum Communications

Quantum communications harness the principles of quantum mechanics to secure information in ways that classical systems cannot. One of the most promising applications is quantum key distribution (QKD), which allows for the secure distribution of encryption keys. Unlike traditional methods, QKD sends information using quantum states with properties like entanglement or superposition.

QUICK FACTS

One way to thinking about quantum computing is an accelerator that speeds up certain steps in classical computing or helps find an optimal solution to a complex problem.

Hybrids of quantum and high-performance computing, and of quantum and AI/ML, will be important in finance, chemistry, materials, logistics and more. Early commercial solutions are emerging from R&D and extremely powerful solutions are expected in the early 2030’s.

It’s physically impossible to eavesdrop on such data without disturbing these properties, so QKD ensures that any attempt to intercept the key will be detected, making the communication channel inherently secure from eavesdroppers covertly capture private keys. This method of securing information has the potential to revolutionize how we protect sensitive data, from financial transactions to national security. As quantum communication technology matures, we can expect it to become a crucial component of cybersecurity infrastructure.

3. Quantum Sensing

Quantum sensors are already making waves in the commercial sector. These devices exploit quantum phenomena to achieve levels of sensitivity and precision far beyond that of classical sensors. By measuring quantities with unprecedented accuracy, quantum sensors are transforming fields such as medical imaging, navigation, and environmental monitoring.

The quantum sensor market is not just a theoretical concept; it is already a significant commercial sector, with global revenue estimates reaching $1 billion USD in 2022 and increasing at a rapid pace. This growth reflects the practical value and increasing adoption of quantum sensing technologies in various industries. Quantum is Changing the Landscape of Data Security

Your IT department knows that the encryption used for internet and website security is at risk from quantum computing. When powerful quantum computers arrive in the early 2030’s, public-key encryption will no longer protect data. This impacts everything from the technology behind “https://” on corporate websites to government secrets. Worse, data collected by eavesdroppers today can be decrypted when those systems arrive. IT departments around the world are inventorying their use of encryption technologies and talking to vendors about upgrading to newer “postquantum computing” (PQC) technologies.

QUICK FACTS

Quantum technology could be in your home right now. Some smart TV display screens use “quantum dots”, semiconductors so small that they exhibit quantum effects. When energized, the dots absorb the energy and give it back off as red, green or blue light. With the stimulant energy controlled by sophisticated electronics, quantum dots are the pixels of these televisions.

What’s Next?

Quantum technology is more than just a buzzword; it’s a transformative force that promises to reshape industries and enhance our capabilities in ways we are just beginning to understand. The quantum future is not far off – CES 2025 will give you a glimpse into what the future holds.

Innovating Energy: How Technology is Shaping Our Power Systems

Around the globe, energy usage is experiencing a fundamental change, with technology at its core. But what does this mean for our everyday lives, and why is it happening now? Explore how recent developments are fueling progress toward a more sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs.

Simply put, “energy transition” refers to a shift in energy sources — the materials used to power our world. While it might seem like a trendy term, the concept is anything but new. In fact, society has already undergone two major “energy transitions,” moving from firewood to coal to oil. And now, we’ve reached another pivotal point in the energy revolution.

At its core, this energy transition is about moving from a reliance on traditional, carbon-based sources to more efficient and lower carbon options, such as renewables (wind, solar, hydropower) and even nuclear energy. It’s also about modernizing our power grid, making it more efficient, reliable, resilient, and decentralized. In short, we’re not simply looking to swap energy sources, we’re reshaping how energy flows through our communities and our lives. And just like the energy transitions of the past, technology plays a critical role in driving and defining this next era of energy.

Why the Energy Transition Matters Now

The urgency of this transition stems from multiple factors — regulatory commitments, private sector initiatives, and our evolving consumption habits. Governments worldwide have agreed to ambitious energy goals, such as those outlined in the Paris Climate Accords, which set a target to reduce emissions by 43% by 2030. Countries are working toward meaningful changes in their energy systems to meet this timeline and those outlined in other agreements.

On the private sector front, many companies are committing to more sustainable energy practices for a variety of reasons, including cost savings, a sense of social and environmental responsibility, and to maintain a competitive edge. The evolving expectations of consumers are driving businesses to rethink their energy strategies — particularly consumers belonging to Gen Z, a group dubbed “the sustainability generation” and known for spotting inauthentic brand promises.

What makes this moment so important is that the world is not just shifting to cleaner energy sources, but is also laying the groundwork for a global infrastructure that can support increasing demands for sustainable solutions and a growing population. Already, there are more than three times as many people in the world as there were in the mid-20th century, and the population is expected to increase by nearly 2 billion in the next 30 years. This transition will address not only energy production, but also the technology and infrastructure needed to maintain a resilient, decentralized energy network.

Technology’s Role: Now and Into the Future

Technology is making the energy transition both possible and essential. It’s not just transforming how we produce and use energy, but also driving demand in ways that make this shift more urgent — while evolving our relationship with energy.

One example of how innovation is — literally — driving the need for the energy transition is electric vehicles

(EVs). Improvements in EV technology kickstarted EV adoption, and now, having more EVs on the road is intensifying demand for infrastructure upgrades. That demand is evidenced by government initiatives, like the U.S. Department of Transportation’s recent announcement of $521 million in grants to build out the national vehicle charging network. These types of investments support the growing adoption of electric mobility, reducing reliance on gasoline while empowering consumers to take a more active role in the energy ecosystem.

Data centers are another interesting factor in this energy transformation. Technologies like AI, cloud computing, 5G networks, and cryptocurrency have caused an uptick in energy demand at data centers, due to the amount of computing power they require. Estimates show that data center electricity consumption for the U.S. alone could reach nearly 260 terawatt-hours (TWh) by 2026, roughly equivalent to Japan’s total energy consumption. However, technology is already solving its own energy usage issues, with advances in AI and energy-efficient technologies helping to mitigate this impact. One excellent example is Brainchip’s Akida™ on-chip learning technology, which reduces reliance on cloud computing by enabling AI processing to occur locally, thereby lowering latency and energy consumption while enhancing security.

The data centers that support many of today’s promising technologies are also spurring innovation in energy-efficient temperature control. Cooling systems account for about 40% of data centers’ energy usage, and already, smart HVAC systems are making an impact. Supported by IoT solutions from companies like Eaton, Microchip Technology, and Intellias, these technologies optimize energy use, predict maintenance needs, and ensure that both enterprises and consumers are part of a more efficient, responsive energy grid.

Looking forward, the future of energy lies in decentralized systems powered by smart technologies. From small modular reactors (SMRs, a new type of nuclear plant) to battery storage

systems operating at residential, commercial, and grid scales, there are already a variety of innovations being developed and deployed that help make more localized energy usage possible.

Just as digital health solutions revolutionized health care, empowering individuals to take more control of their own well-being, decentralized energy systems will allow businesses and individuals to generate, store, and distribute their own energy. Eaton’s “everything as a grid” approach exemplifies this shift by integrating various energy sources and storage solutions into a cohesive, flexible system. This enhances grid stability, while also helping consumers manage their energy use more effectively, reducing reliance on centralized power plants. In the same vein, Haus.me’s self-sustaining, solar-powered homes show the potential for entirely off-grid living, offering energy efficiency that’s 20 times greater than the average U.S. household. These advancements highlight the transformative potential of smart home technologies and energy management systems. By enabling more efficient and sustainable living, they pave the way for a future where energy resilience and innovation are at the forefront.

As we stand on the brink of this new energy era, it’s clear that the transition is about more than just changing our power sources; it’s about leveraging technology to build a sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs. From smart grids to decentralized energy solutions, the advancements we develop and embrace today will shape the evolution of our power infrastructure for generations to come.

See It at CES

The energy transition is a multifaceted process requiring innovation across many sectors — and CES is the only place where you can see the full picture. Discover solutions from forward-thinking companies in energy/power, EV infrastructure, and other key industries.

Pivot or Die offers lessons for leaders across every

AUTHOR BOOK SIGNINGS

Jan. 8, 3:15-4:15 PM, Venetian Expo, 2nd Floor Lobby

Jan. 9, 10-11 AM, LVCC, West Hall Lobby

Jan. 10, 11 AM-Noon, LVCC, West Hall Lobby

Foreword by Ed Bastian CEO, Delta Air Lines

The Association Behind the Show

As the producer of CES, the world’s most powerful tech event, the Consumer Technology Association (CTA)® is at the forefront of innovation. For over a century, CTA has been instrumental in shaping the future of technology and advocating for the tech sector. Through our events, resources, and membership benefits, CTA plays a crucial role in connecting innovators, policymakers, and businesses to propel technology forward.

Unlock the Power of CTA Membership

In the ever-evolving world of technology, staying connected, informed and ahead of trends is vital. CTA has long been a leader in building a community of trailblazers who shape the future of tech. By joining CTA, you gain access to exclusive opportunities and year-round benefits designed to elevate your business and career.

Exclusive Benefits at CES

As a CTA member, you gain unparalleled advantages.

• Complimentary Registration: Enjoy complimentary registration for your team for a limited time.

• Discounts: Receive savings on booth space, conference passes, and Innovation Awards entries.

• Member Lounges: Access private spaces to recharge, network, and conduct meetings away from the bustling show floor.

• Networking Opportunities: Attend exclusive events, such as the CTA Member Party, to connect with industry leaders and peers.

VISIT THE CTA CENTER AT CES

As the producers of CES, we encourage you to check out the CTA Center — your go-to destination for all things CTA at the show. Located in the lobby of the West Hall, this dynamic space offers the opportunity to connect with CTA staff, explore membership benefits, and learn from industry thought leaders on the CTA Stage.

• Connect with Staff: Learn how CTA membership can elevate your business.

• Dive Into History: Take part in an interactive activation showcasing the evolution of the CTA brand.

• Be Inspired: View an exciting lineup of programming on the CTA Stage, featuring thought-provoking and inspiring sessions. Explore the full schedule on CES.tech/Schedule .

Beyond CES: Membership That Works

All Year

The benefits of being a CTA member extend year-round:

• A Seat at the Table: CTA gives you a voice in shaping the tech industry’s future. Join one of CTA’s member divisions, like the Smart Home or Video Division, to collaborate with peers and guide the direction of policies and standards.

• Exclusive Research: Stay ahead with cuttingedge market insights and analysis available complimentary to members.

• Your Advocates for Innovation: We work closely with regulators, legislators and public policy stakeholders to represent the entire industry’s interests.

• Networking Opportunities: CTA offers invaluable opportunities to connect with industry peers and thought leaders year-round. Whether at in-person events like Tech Week and the Technology & Standards Forum or during Virtual Roundtables, you’ll gain insights and build lasting connections.

Advocacy

We are your advocates for innovation. Through our policy work at the federal, state and local levels across North America, we support the innovation economy and fight laws and rules that delay, restrict or ban the development of consumer technologies.

Event Highlights

Conversation

with a Commissioner

CTA’s “Conversation with a Commissioner” series has featured discussions with Commissioners across federal agencies including the Consumer Product Safety Commission, Federal Communications Commission, Federal Maritime Commission, Federal Trade Commission, and U.S. Food & Drug Administration.

Tech Week

CTA celebrated its 100th anniversary during CTA Tech Week, bringing together policymakers and industry leaders to recognize the achievements of the Digital Patriots honorees and experience the latest tech innovations at CES on the Hill.

Policy Priorities

Artificial Intelligence

CTA led the charge for clear and unified AI legislation, advocating for national frameworks to unlock AI’s full potential. We fought against state-level rules that would create costly confusion for businesses and hinder innovation.

Competition

CTA pushed back against the FTC’s anti-innovation rules, and fought new rules that would prohibit progrowth mergers.

Cybersecurity

CTA spearheaded the development of the U.S. Cyber Trust Mark, ensuring smart product security and empowering consumers with the tools to make informed choices about connected devices.

Digital Health

CTA drove efforts to expand telemedicine access, breaking down barriers to care. We also supported the formation of the Congressional Digital Health Caucus to sustain momentum for innovation in healthcare.

Patents

CTA aggressively backed legislation for greater transparency in patent litigation and took a strong

CTA LOBBY DAY DURING TECH WEEK 2024

stand against bad actors weaponizing invalid patents to stifle innovation.

Privacy

CTA fought to establish a single, national privacy framework to protect consumers without creating a patchwork of conflicting state laws or opening the door for predatory trial lawyers.

Trade

CTA campaigned for free trade policies and sounded the alarm on the inflationary impact of tariff hikes on consumer tech. We armed policymakers with data to protect American businesses and consumers from harmful protectionism.

Visit CTA.tech/Advocacy to learn more about CTA’s policy priorities.

CTA Member Groups

Make invaluable connections and collaborate with various innovators to propel the industry forward. Technology-based and industry initiative member groups are open to all CTA members and offer promotional programs, research projects, industry training and more.

• 21st Century Workforce Council

• Accessibility and Age Tech Working Group

• Accessories Division

• AI Working Group

• Audio Division

• Communications Committee

• Content and Entertainment Council

• CTA Apprenticeship Coalition

• Diversity and Inclusion Working Group

• Drone and Air Mobility Working Group

• Entrepreneur Council

• Gaming Working Group

• Health Division

• Retailer Council

• Self-Driving Vehicles Working Group

• Smart Home Division

• Vehicle Technology Division

• Video Division

• Wireless Division

INNOVATION FOR ALL AT CES 2025

Diversity is the bedrock of innovation. CTA is committed to the advancement of diversity, equity and inclusion at CES and beyond.

For innovation to reach its full potential, diverse voices and perspectives must be heard and amplified for businesses in the tech industry to flourish. That’s why CES 2025 is celebrating D&I champions, funders, thought leaders and pioneers. Women, people of color, and people with disabilities and agerelated challenges are making a difference despite a history of underrepresentation and lack of funding in the technology field.

The Innovation for All program at CES 2025 brings together thought leaders and allies for engagement opportunities, networking, policy discussions, and best-practices exchanges in advancing diversity and inclusion in the tech industry. Program formats range from dynamic panel discussions to networking events that connect industry professionals and tech founders from underrepresented groups. Download the CES 2025 app and plan to participate in diversity and inclusion activities at CES.

CTA Event Highlights

We provide a platform for tech leaders to connect and collaborate, plus guide future innovators to propel the industry forward. Through exclusive events, we provide key opportunities to make invaluable connections.

• CEO Summit

• CES®

• CES on the Hill

• Road to CES, separate events in Amsterdam, Las Vegas, New York and Paris

• CTA Digital Patriots® Dinner

• CTA Technology and Standards Forum

• CTA Winter Break

• Tech Week

CTA Virtual Roundtables

This virtual meeting series brings together CTA members and industry thought leaders for a moderated discussion on the hottest trends, challenges, and opportunities in tech.

CTA Match

CTA Match: Building Connections

CTA Match is an exclusive benefit for CTA members and CES exhibitors, designed to connect participants with key players in the tech ecosystem, including investors, innovators, and decision-makers. This program facilitates personalized matchmaking, offering opportunities to establish investor relationships and foster strategic collaborations. Whether seeking funding, partnerships, or industry insights, CTA Match provides a platform to build meaningful connections that drive innovation and business growth within the CTA community. Visit CTA.tech/match to learn more.

CTA Member Benefits at CES 2025

Member Lounges

• Private meeting rooms (first come, first served)

• Wi-Fi

• Refreshments

• Tables and seating

• TV, PCs, Printers

• Access to CTA Staff

Member Lounge Locations:

• LVCC North Hall, Level 2, N250

• LVCC West Hall, Level 2, W227

• Venetian, Level 2, Ballroom D-E

Member Lounge Hours:

• Monday, January 6: Noon-5 PM

• Tuesday, January 7: 9 AM-6 PM

• Wednesday, January 8: 8:30 AM-6 PM

• Thursday, January 9: 8:30 AM-6 PM

• Friday, January 10: 8:30 AM-4 PM

CTA Member Party

Presented By:

All CTA members are welcome to attend the CTA Member Party on Tuesday, January 7 from 7-9 PM.

Location: TAO Asian Bistro

Located in: Grand Canal Shoppes at The Venetian Resort Las Vegas

Address: 3377 S Las Vegas Blvd, Las Vegas, NV 89109

CTA Members only. CES Show badge and government-issued I.D. required for entry.

Exhibitor Perks

• Discount of $5 off per square foot on your booth space (conditions apply)

• Tickets to the VIP Networking Luncheons

• Priority points to apply toward a premium space selection at future shows and priority on booth change waiting lists

• Discount on CES Innovation Awards® entry frees

• Free online CES press list

Expanded Access

• Special recognition on badges and in directory listings

• 25% discount on conference passes

• Unlimited free early registration for all employees for your company (deadlines apply)

Moving technology forward. Together.

Technology is about changing people’s lives for the better. It’s about ideas, large and small, that keep us connected, that help us move, that spark even bigger ideas. The Consumer Technology Association (CTA)® convenes companies of every size and specialty in the technology industry to move us all forward.

Join our community of innovators to shape the future of technology.

Scan to learn more about CTA membership.

DOWNLOAD THE CES APP

• Build and manage your CES schedule

• Connect with other attendees

• Watch keynotes and select sessions live and on-demand

• Navigate the show with maps featuring blue-dot technology …and more!

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PRODUCT SPOTLIGHT

4

1

MEET EEVA.

The all-in-one home life management platform! Adulting is HARD—all the planning, remembering, and coordinating you have to do can leave you overwhelmed. From notes and grocery lists, to home maintenance and shared calendars, eeva pulls it all into one smart, intuitive platform for you and your household. Manage your home, organize your life, sync with your people, and lighten your load with eeva!

www.eeva.ai

Booth: 60437

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YARBO: THE WORLD’S FIRST MODULAR YARD ROBOT

Yarbo is a modular, multi-functional yard robot designed to perform various outdoor tasks with ease and efficiency. It features interchangeable attachments for snow removal, lawn mowing, and leaf blowing, making it a versatile solution for year-round yard maintenance. With autonomous navigation and app-based controls, Yarbo is easy to use and works hands-free. www.yarbo.com support@yarbo.com

Booth: VENETIAN EXPO #51562

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MYWAVES

Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in increased REM Sleep. www.mywaves.tech

Booth: Venetian Expo, Hall G - 62040

AWARD – National Sleep Foundation Finalist – 2024

Booth Venetian Expo Hall C, on Level 2 - 53607

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The Holga Sparkle is a plastic “toy camera” that celebrates the charm of analog photography. Known for light leaks, soft focus, and retro vignetting, it creates dreamy, nostalgic images. Simple yet adjustable, it inspires carefree shooting with unique, unpredictable results. Embrace the artistry of imperfection and rediscover the joy of film photography. www.freestylephoto.com

Booth: 51273

HOLGA SPARKLE

PRODUCT SPOTLIGHT

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KODAK PRINTOMATIC+ DIGITAL INSTANT PRINT CAMERA

The Kodak Printomatic+ has everything you need in an instant digital print camera, plus more. Featuring a maximum resolution of 10MP, rapid print time, and a built-in rechargeable battery, this new generation of the Printomatic captures and prints every memorable moment instantly and in stunning clarity. Just point, shoot, and watch your memories come to life on smudge-proof, tear-resistant photo paper you can stick anywhere. Available March 2025.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

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HP SPROCKET PHOTOBOOTH

A Photo-printing Party Starter!

Get the fun started with the HP Sprocket

Photobooth. Bring and set up this portable photobooth at any wedding, reunion, graduation celebration, or holiday party as a perfect way to capture memories. Gather your friends and family and smile in front of the camera to capture beautiful, ink-free 3.5” x 4.25” instant print photos. Enjoy taking silly photos and fully customizing them with frames and filters at any celebration you want to remember forever. Available Now.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

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HP FILMSCAN 5” TOUCH SCREEN FILM SCANNER

Relive your cherished memories with the HP FilmScan 5” Touch Screen Film Scanner. Effortlessly convert your 35mm negatives and slides into high-quality digital images while previewing them on the large, vibrant 5-inch LCD touch screen. Designed for simplicity and performance, this scanner lets you breathe new life into your old photos, making them easy to view, share, and enjoy for years to come. Available March 2025.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

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KODAK LUMA 500 FHD ULTRA SMART PICO PROJECTOR

Experience MEGA Power in a compact size. The Luma 500 brings together your favorite apps, live TV, and 300+ channels, offering curated recommendations and powerful search across 10,000+ options. Enjoy stunning 1080p Full HD resolution with HDR and 4K support powered by DLP 0.23 technology. With 2-hour eco mode battery, Bluetooth, Wi-Fi, HDMI, and USB, this portable projector delivers brilliant visuals— anytime, anywhere. Available March 2025.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

PRODUCT SPOTLIGHT

PNO4 NEXT GEN PIANO PERFORMANCE TECHNOLOGY

ERGOAV

Upgrade your workspace or gaming setup with a sleek standing desk and monitor mount. Featuring built-in USB power outlets, RGB lighting, a quiet dual motor, and a spacious surface. Pair it with the sleek monitor mount, with RGB lights, gas spring height adjustment, 360° rotation, and cable management. Perfect for productivity or immersive gaming! www.ergoav.com Booth: 51452

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WHERE LUXURY SEATING MEETS MASSAGE INNOVATION

Discover OSIM uDiva SOFA - perfect fusion of a stylish seating and advanced massage technology. Designed to meet the multifunctional needs of modern families, this modular massage sofa maximizes living space while redefining relaxation and utility in one elegant, innovative solution. https://sg.osim.com/ Booth: 54151

BLACKLYTE MODULAR MECHANICAL KEYBOARD: REDEFINING CUSTOMIZATION

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QRS Music Technologies Introduces PNO4 QRS’s next-gen acoustic piano performance systems. Featuring live and prerecorded performances, optical recording and playback, QRSAI, QRSTV, and Sing-Alongs. QRSConnect delivery and collaboration platform are combined with new local multi-processor hardware. Upgrade exisiting player pianos. An audiophiles dream, the real instrument no speaker required. https://www.qrsmusic.com/PNO4.php Booth: 54949 1 2

Blacklyte’s Modular Mechanical Keyboard transforms the possibilities of a keyboard. Featuring triple connectivity modes, swappable magnetic and mechanical switches, and a 3.5-inch HD display, it offers infinite expansion with modules like numpads, stream docks, and smart controllers. Designed for gamers and creators, it combines precision engineering, customizable features, and cutting-edge aesthetics for unparalleled performance. https://blacklyte.com Booth: 15550

PRODUCT SPOTLIGHT

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GERMPASS TRANSMISSIBLE DISEASE PREVENTION

Transmissible disease is preventable, yet one of the leading causes of death globally due to perpetually contaminated high-volume touchpoints (HVTs) such as doors, restrooms, and elevators. GermPass’ one-of-a-kind patented technology automatically eliminates 99.999% of germs from these critical surfaces within 5 seconds after virtually every single touch, protecting you, your loved ones, and the world from illness and death. Check out GermPass at Venetian booth #54132 to see this revolutionary technology in action.

www.GermPass.com

Booth: 54132

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AEGIS, AN INTELLIGENT MONITORING SYSTEM

AEGIS, an Intelligent Monitoring System, enhances situational awareness using AI-driven sensor fusion techniques and an advanced processor. AEGIS autonomously analyzes data patterns and trends to predict potential threats before they occur. AEGIS provides vigilant security, live video feeds, facial recognition, air quality monitoring, and sound classification. AEGIS integrates seamlessly with smart devices for enhanced communication and control. Designed for safety and convenience, AEGIS proactively addresses problems, ensuring a secure environment without requiring constant user oversight.

https://www.nandlogic.com/aegis/ Booth: 10767

SENSERA BY FEMTO

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Meet Sensera by Femto, an award-winning, AI-driven feminine self-care device that is designed for women who want to bridge the gap between pleasure and wellness. Featuring our proprietary Smart Release System (SRS) technology, along with biofeedback sensors, machine learning, and artificial intelligence, Sensera adapts to meet women’s changing needs and desires as they shift - especially during different phases of life. Every Sensera journey is just as unique as the user, and we aim to provide a progressive experience that celebrates a woman’s body, mind and spirit as they evolve.

www.senserawellness.com

Booth: 62048

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PRODUCT SPOTLIGHT

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1

INTELLIGENT CRANIUM IC-RS+ SPORTS PLUS EDITION HELMET

The Intelligent Cranium iC-Rs+ Sports Plus Edition Helmet combines cutting-edge technology with a sleek, performancedriven design. With a single HUD display, dual rearview cameras, and advanced voice controls, it enhances safety and convenience. Built for comfort and speed, this helmet redefines the riding experience for those who demand innovation and style on every journey. www.intelligentcraniumhelmets.com Booth: 11029

2

SEESTAR S30 ALL-IN-ONE SMART TELESCOPE

Discover the cosmos with the Seestar S30—an all-in-one smart telescope that combines cutting-edge features to redefine stargazing. Equipped with triplet apochromatic optics, a built-in camera, light pollution filters, and AI-enhanced live stacking technology, the S30 delivers breathtaking astrophotography with just a few taps on your smartphone. Its compact, portable, and user-friendly design makes it the perfect companion for stargazers of all levels.

https://store.seestar.com/ Booth: LVCC North Hall # 8237

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MATRIX ULTRASONIC AIR FAN

Matrix ultrasonic air fan utilizes an ultra-thin structural design to create an efficient solid-state heat releasing solution. The product’s power consumption is only 1W , applicable to fanless laptops, handhold gaming devices,smart phones and other ultrathin electronics.

• Highly efficient heat dissipation with airflow>0.42CFM

• Ultra-slim design with a thickness of only 2.2mm

• Ultra-low noise with volume less than 30 dB www.adwsensor.com Booth: 10737

NEW & NOTEWORTHY

Emerson Smart Launches Voice Series Appliances

BOOTH 52043 Emerson Smart is launching the Emerson Smart Voice Series. Featuring an array of home and kitchen essentials, this product line is designed to operate entirely by voice command without relying on Wi-Fi connectivity. Powered by advanced natural speech recognition technology, each device in the Voice Series responds seamlessly to users’ commands in everyday language, making home automation simpler, more intuitive, and accessible to everyone.

Each product in the Emerson Smart Voice Series leverages cutting-edge, natural speech-recognition technology, allowing users to manage their devices with effortless, hands-free voice commands. By recognizing natural speech patterns, these devices

understand instructions in a more conversational way, enhancing ease of use for cooking, managing lighting, and powering appliances.

The Emerson Smart Series includes a voicecontrolled air fryer (adjust temperature, set timers, and choose cooking modes-all through natural voice commands); voice controlled Smart Plugs designed for use anywhere, providing reliable voice control without Wi-Fi); and voice-controlled Smart Dimmers (with voice-only control, these dimmers offer a dependable alternative to traditional dimming solutions).

The Emerson Smart Voice Series will be available for purchase at www.emersonsmart.com and participating retailers.

Klipsch Expands Music City Series Party Speakers

BOOTH 17204, CENTRAL HALL (VOXX INT’L) Klipsch is taking its popular Music City Series Bluetooth speaker lineup to bold new heights with the addition of allnew party speakers. Introducing the New York, Miami, and Vegas models, this series channels the energy and excitement of three iconic party cities, bringing that vibrant atmosphere to your next event.

Featuring Klipsch’s signature horn-loaded technology and engineered by founder Paul W. Klipsch’s protégé, Roy Delgado, these speakers deliver epic sound, deep bass, and the high efficiency and low distortion that Klipsch is known for, all while offering long-lasting battery life.

Each model is designed to create a stunning visual and auditory experience, with RGB lighting that syncs to the beat, app-controlled presets, and a unique side-light-show to amplify any party atmosphere. With professionals in mind, the speakers come with convenient features like pole mounts (Vegas, Miami), wheels (Miami, New York), and handles (all models) for easy transport. Built-in sound effects buttons keep the energy high all night long.

CES CONFERENCE SESSIONS

FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

TUESDAY, JANUARY 7

8:30AM - 10:00AM KEYNOTE

CTA State of the Industry Address and Panasonic Holdings Keynote Location: Venetian, Level 5, Palazzo Ballroom Session Livestreamed Fee Required? No

9:00AM - 9:40AM

2030: The Impact of XR Headsets, AR and Smart Glasses on Spatial Computing Location: LVCC, West Level 2, W218 Fee Required? Yes

9:00AM - 9:40AM Mobility Intel Report

Location: LVCC, West Level 2, W219 Fee Required? Yes

9:00AM - 9:40AM

AI in the Smart Home: Applications and Ethics  Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

9:00AM - 9:40AM

The Tech Frontier in Climate Resilience: How Data & Engineering Adapt  Location: LVCC, North Level 2, N261 Fee Required? No

9:00AM - 9:40AM How Creativity Advances Commercial Excellence  Location: ARIA, Level 1, Joshua 9 Fee Required? No

9:00AM - 9:40AM

AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value Location: ARIA, Level 1, Joshua 8 Fee Required? No

9:00AM - 9:40AM

Digital Health: The Next Frontier in TechDriven Wellness, presented by HS4A Location: Venetian, Level 4, Marcello 4404 Fee Required? No

9:00AM - 9:40AM

5G is Here and Mainstream: Exploring What’s Now and What’s Next Location: LVCC, North Level 2, N257 Fee Required? Yes

9:00AM - 9:40AM

Tech Trends 2025: Explore What’s New & Next in Emerging Technology, presented by Deloitte Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

10:00AM - 10:40AM

UGD: User Generated Design

Location: Venetian, Level 4, Lando 4302 Fee Required? No

10:00AM - 10:40AM

How Businesses are Using Spatial Computing to Drive Measurable Results

Location: LVCC, West Level 2, W218 Fee Required? Yes

10:00AM - 10:40AM

Next Level Innovation

Location: LVCC, West Level 2, W219 Fee Required? Yes

10:00AM - 10:40AM

Profitability in the Connected Home  Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

10:00AM - 10:40AM

Amazon Ads: The Playbook for Timeless Brand Strategy

Location: ARIA, Level 2, Mariposa 5

Session Livestreamed Fee Required? No

10:00AM - 10:40AM

Leading a Generative AI-fueled Enterprise: An Executive Playbook  Location: LVCC, North Level 2, N261 Fee Required? No

10:00AM - 10:40AM

AI and The Art Of Content: Rethinking Strategy & Engagement

Location: ARIA, Level 1, Joshua 9 Fee Required? No

10:00AM - 10:40AM

Rewriting the Creative Playbook: AI’s Role in the Next Big Idea

Location: ARIA, Level 1, Joshua 8 Fee Required? No

10:00AM - 10:40AM

Future of Health, presented by Deloitte

Location: Venetian, Level 4, Marcello 4404

Fee Required? No

10:00AM - 10:40AM

Connectivity Convergence: 5G, Satellite, Low-Power for IoT

Location: LVCC, North Level 2, N257

Fee Required? Yes

10:00AM - 10:40AM

AI at the Edge: How AI is Moving from Cloud to Device, presented by Omdia

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

10:20AM - 10:50AM

Empowering the Developer Experience with Siemens and AWS

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

10:30AM - 11:00AM

State of the Creator Economy

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

10:30AM - 11:00AM

How To Build Physical AI for Mobility, sponsored by Indy Innovation Challenge

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

11:00AM - 11:20AM

Media Panel: The Evolving Tech Policy Landscape

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

11:00AM - 11:40AM

Accessibility and Mobility: Bridging the Gap

Location: Venetian, Level 4, Lando 4302

Fee Required? No

11:00AM - 11:40AM

Spatial Computing – A State of the Union

Location: LVCC, West Level 2, W218

Fee Required? Yes

11:00AM - 11:40AM

Creating the Ultimate Vehicle Experience Location: LVCC, West Level 2, W219 Fee Required? Yes

11:00AM - 11:40AM

Smart Home Standards & Platforms: Who’s Winning

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

11:00AM - 11:40AM

A Leap of Faith: What Skydiving Can Teach Us in the Age of AI

Location: LVCC, North Level 2, N261 Fee Required? No

11:00AM - 11:40AM

Revolutionizing Personalization: Data, AI, & Brand Innovation

Location: ARIA, Level 1, Joshua 9 Fee Required? No

11:00AM - 11:40AM

AI’s Role in Shaping the Future of Media

Location: ARIA, Level 1, Joshua 8 Fee Required? No

11:00AM - 11:40AM

Tracking Your Body’s Signals for Better Health, presented by Abbott

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

11:00AM - 11:40AM

Smart Phones Will Be Smarter with AI. That’s the Promise, Anyway.

Location: LVCC, North Level 2, N257 Fee Required? Yes

11:00AM - 11:40AM

GenAI in the Driver’s Seat: Innovation or Expensive Gimmick?, presented by BCG

Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

11:00AM - 11:40AM

Exploring Diverse Funding Strategies for Digital Health Startups

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

11:00AM - 12:00PM

KEYNOTE

C Space Keynote: SiriusXM

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

11:15AM - 11:35AM

Power of Immersive Gaming: Meet Roblox Creators Influencing Millions, presented by Roblox

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

11:20AM - 11:50AM

Software Defined Reality: Achieving Consumer Expectations for SDV, sponsored by Bosch

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

11:30AM - 11:50AM

Media Partner Roundtable: Exploring Tech Trends that Will Improve Lives

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

11:45AM - 12:15PM

Niching in the Creator Space

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

12:00PM - 12:20PM

HealthTech for All: Solutions for Intellectual/ Developmental Disability

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

12:10PM - 12:40PM

Apps and Services in Cars in the Future, sponsored by Forvia

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

12:30PM - 12:45PM

Letting Creators Truly Own Their Audience, presented by iown.app

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

5:00PM - 5:40PM

The Elderverse – XR, AI, and Digital Therapies for Healthy Aging

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

1:00PM - 1:30PM

2025: The Year Marketing Will Change Forever Location: ARIA, Level 1, Joshua 9 Fee Required? No

1:00PM - 1:40PM

Ensuring Accessibility in Self-Service Technology

Location: Venetian, Level 4, Lando 4302 Fee Required? No

1:00PM - 1:40PM

Vehicle Payments – The Road Ahead

Location: LVCC, West Level 2, W219 Fee Required? Yes

1:00PM - 1:40PM

Demand for Energy Management at Home

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

1:00PM - 1:40PM

Meta: Creative Alchemy: Data-driven Formulas to Boost Marketing Effectiveness

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

1:00PM - 1:40PM

Empowering Women in Venture: Funding Gaps and Investing Opportunities

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

1:00PM - 1:40PM

Fireside Chat: Bridging the Digital Divide for America’s Future

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

1:00PM - 1:40PM

E-sports Evolution: Building Brand Loyalty in Gaming Location: ARIA, Level 1, Joshua 8 Fee Required? No

1:00PM - 1:40PM

GenAI for Everyday Experiences

Location: LVCC, North Level 2, N261 Fee Required? No

1:00PM - 1:40PM

Cognitive Enhancement: The Future of Brain-Computer Interfaces

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

1:00PM - 1:40PM

AI For All, How to Power AI with Enterprise AI Ready Data, presented by EY Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

1:00PM - 1:40PM

How Smart Cities Can Stay Smart on Cybersecurity

Location: LVCC, North Level 2, N257 Fee Required? Yes

1:00PM - 1:40PM

Constellations and Debris: Maintaining Sustainable Space Practices

Location: LVCC, West Level 2, W218 Fee Required? Yes

1:00PM - 2:00PM

Is Big Always Bad: Big Tech and the Innovation Economy

Location: LVCC, North Level 2, N258 Fee Required? No

1:30PM - 2:00PM

KEYNOTE

X Corp Keynote

Location: Venetian, Level 5, Palazzo Ballroom Session Livestreamed Fee Required? No

1:30PM - 2:00PM

The New Face of Shopping: Future of Commerce Media

Location: ARIA, Level 1, Joshua 9 Fee Required? No

2:00PM - 2:30PM Extreme Tech Challenge Semiconductors & AI Startup Innovation Cup

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

2:00PM - 2:30PM Beyond the Buzzword: The Rise of Consumer Experiences

Location: ARIA, Level 1, Joshua 9 Fee Required? No

2:00PM - 2:40PM Tech for Good: How Technology is Empowering Neurodivergents

Location: Venetian, Level 4, Lando 4302 Fee Required? No

2:00PM - 2:40PM

Connected Vehicle Safety: Reducing Roadway Risk & Saving Lives

Location: LVCC, West Level 2, W219 Fee Required? Yes

2:00PM - 2:40PM

Navigating the Multifamily IoT Markets  Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

2:00PM - 2:40PM

Omnicom: Calling in Every Consumer: Creating Inclusion Through Tech Innovations

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

2:00PM - 2:40PM

The Diversity Journey: Challenges, Opportunities, and Leadership Insights

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

2:00PM - 2:40PM

Beyond Consoles: The Future of Gaming

Location: ARIA, Level 1, Joshua 8 Fee Required? No

2:00PM - 2:40PM

AI at the Edge: Transforming Industries and the Workplace

Location: LVCC, North Level 2, N261 Fee Required? No

2:00PM - 2:40PM

Everyday Neurotech: Brain-Computer Interfaces for All Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

2:00PM - 2:40PM

Declaration of Autonomy: Is Trust the Limit of AI’s Possibilities?, presented by Accenture Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

2:00PM - 2:40PM

Smart Communities: Sustainable Future Location: LVCC, North Level 2, N257 Fee Required? Yes

2:00PM - 2:40PM

Driving into the Future: The Impact of Connected Cars Location: LVCC, West Level 2, W218 Fee Required? Yes

2:15PM - 2:45PM

Frame it Right

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

2:20PM - 2:50PM

Breakthroughs in Battery Tech Redefine

EV Driving, sponsored by ProLogium Location: LVCC, West Level 1, Mobility Stage Fee Required? No

2:20PM - 3:20PM

From Regulation to Reality: Does the U.S. Need More Privacy Laws?

Location: LVCC, North Level 2, N258

Fee Required? No

2:30PM - 3:00PM

From Gen Alpha to Z: The Next Gen Marketing Revolution

Location: ARIA, Level 1, Joshua 9

Fee Required? No

2:30PM - 3:00PM

From Insight to Impact: AI-driven Quality and Productivity for Electronics Manufacturing Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

3:00PM - 3:30PM

Culture as the Main Character: The Impact of Live on Streaming

Location: ARIA, Level 1, Joshua 9

Fee Required? No

3:00PM - 3:30PM

Leveling the Playing Field: Fair

Compensation and Credit

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

3:00PM - 3:40PM

Empowering Independence: How AI is Improving Daily Lives

Location: Venetian, Level 4, Lando 4302

Fee Required? No

3:00PM - 3:40PM

Mobility Innovations: Unleashing New Possibilities

Location: LVCC, West Level 2, W219 Fee Required? Yes

3:00PM - 3:40PM

Home Security: Trends and Transformations  Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

3:00PM - 3:40PM

CMB/ESPN: Tangled Up in Sports: Navigating the Media Web

Location: ARIA, Level 2, Mariposa 5

Session Livestreamed Fee Required? No

3:00PM - 3:40PM

Diversity Through a Global Lens: Navigating Inclusion Worldwide

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

3:00PM - 3:40PM

Fostering the Future: Strengthening the STEM Pipeline for Success

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

3:00PM - 3:40PM

Speed, Customization, Innovation: AI in Gaming

Location: ARIA, Level 1, Joshua 8

Fee Required? No

3:00PM - 3:40PM

AI PCs: Discover a New World of Experiences    Location: LVCC, North Level 2, N261 Fee Required? No

3:00PM - 3:40PM

NeuroTech in Healthcare: Revolutionizing Diagnosis and Treatment

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

3:00PM - 3:40PM

Navigating the Consumer Tech Landscape: Insights to Drive Growth, presented by Circana Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

3:00PM - 3:40PM

What’s Next for Smart Cities: AI for Data, Planning and Beyond

Location: LVCC, North Level 2, N257 Fee Required? Yes

3:00PM - 3:40PM

Cloud & Data Centers for Corporate Satellite Connectivity

Location: LVCC, West Level 2, W218 Fee Required? Yes

3:10PM - 3:40PM

Car Trends Driving the Automotive Industry, sponsored by 3M Location: LVCC, West Level 1, Mobility Stage Fee Required? No

3:30PM - 4:00PM

The Creator-verse: Are Marketers Just Living In It? Location: ARIA, Level 1, Joshua 9 Fee Required? No

3:40PM - 4:40PM

Shaping the Future of Care: What Lies Ahead for Digital Health Policy

Location: LVCC, North Level 2, N258 Fee Required? No

4:00PM - 4:30PM Beyond AI’s Marketing Hype Cycle Location: ARIA, Level 1, Joshua 9 Fee Required? No

4:00PM - 4:30PM

A Software Defined Era Powered by User Community, sponsored by Zeekr

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

4:00PM - 4:40PM

Physical AI: Moving From Bits to Atoms

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

4:00PM - 4:40PM

Unlocking Potential: Government Strategies to Support Startups and Boost Investment

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

4:00PM - 4:40PM

The Future of NeuroTech: Exploring Tomorrow’s Innovations

Location: Venetian, Level 4, Marcello 4404

Fee Required? Yes

4:00PM - 4:40PM

Digital Inclusion is Driven by Human Connection Location: LVCC, North Level 2, N257 Fee Required? Yes

4:00PM - 4:40PM

Calling from Space

Location: LVCC, West Level 2, W218 Fee Required? Yes

4:00PM - 6:00PM

Pinterest: Pictures Speak Louder Than Words— Reigniting the Joy of Shopping with Visual Search Location: ARIA, Level 2, Mariposa 5 Fee Required? No

4:55PM - 6:00PM

KEYNOTE

Delta Keynote Experience Location: Sphere, , Pedestrian Bridge from the Venetian

Session Livestreamed Fee Required? No

WEDNESDAY, JANUARY 8

9:00AM - 9:20AM

Future-Forward Investing: How Philanthropy is Transforming Tech

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

9:00AM - 9:40AM

Innovation in Residence: Testing Tomorrow’s Tech Today Location: Venetian, Level 4, Marcello 4404 Fee Required? No

9:00AM - 9:40AM

How the Internet Creates Trends  Location: Venetian, Level 4, Lando 4302 Fee Required? No

9:00AM - 9:40AM

TV’s New Easy Button: Simplifying for the Next Era in Media

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

9:00AM - 9:40AM

The Future of AI

Location: LVCC, North Level 2, N261 Fee Required? Yes

9:00AM - 9:40AM

Robots at Retail

Location: LVCC, West Level 2, W218 Fee Required? Yes

9:00AM - 9:40AM

Rechargeable Batteries in Consumer Tech - A Path to Sustainability?

Location: LVCC, North Level 2, N257 Fee Required? Yes

9:00AM - 9:40AM

Visionaries of Breakthrough Programming

Location: ARIA, Level 1, Joshua 9

Fee Required? No

9:00AM - 10:00AM

Tech Without Borders: The Benefits of Tech for All Communities

Location: LVCC, North Level 2, N258 Fee Required? No

9:00AM - 10:00AM

KEYNOTE

Volvo Group Keynote

Location: Venetian, Level 5, Palazzo Ballroom

Session Livestreamed Fee Required? No

9:20AM - 10:00AM

Health AI Startups: Innovating the Future of Healthcare

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

9:30AM - 9:50AM

AI-Driven Inclusion: Innovating Tech for Accessible Futures

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

9:40AM - 10:05AM

Headliner Conversation with Incoming Sony Entertainment President

Location: ARIA, Level 1, Joshua 9

Fee Required? No

9:40AM - 10:10AM

Enabling Electrification Options for Consumers as the Market Shifts, sponsored by Bosch

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

9:50AM - 10:30AM

How Will Technology Redefine the Future of Luxury?

Location: Venetian, Level 4, Lando 4302

Fee Required? No

10:00AM - 10:20AM

Empowering Creativity in the Enterprise with NextGen Tech

Location: ARIA, Level 1, Joshua 8

Fee Required? No

10:00AM - 10:30AM

The Era of AI is Here

Location: LVCC, West Level 2, W232

Session Livestreamed

Fee Required? No

10:00AM - 10:40AM

Vital Voices: Champions for Women’s Health and Innovation

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

10:00AM - 10:40AM

How AI Can Close The $3 Trillion Education Gap, presented by HS4A Location: LVCC, West Level 2, W219 Fee Required? No

10:00AM - 10:40AM

Matter: Industry Collaboration for a Sustainable Smart Home

Location: Venetian, Level 4, Lando 4304 Fee Required? No

10:00AM - 10:40AM

Havas/TRIPTK: The GLP-1 Revolution in Culture and Consumption Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

10:00AM - 10:40AM

The Race for Generative AI and LLM Supremacy Location: LVCC, North Level 2, N261 Fee Required? Yes

10:00AM - 10:40AM

In a Relationship: Humans, Robots, Smart Manufacturing & Supply Chain Location: LVCC, West Level 2, W218 Fee Required? Yes

10:00AM - 10:40AM

Leading the Way for a Carbon Neutral Future Location: LVCC, North Level 2, N257 Fee Required? Yes

10:05AM - 10:45AM

Fans, Creators and Marketers – Unite! Location: ARIA, Level 1, Joshua 9 Fee Required? No

10:20AM - 10:40AM

GenAI Personalization: Advancing the Promise of Digital Location: ARIA, Level 1, Joshua 8 Fee Required? No

10:20AM - 10:50AM

Corporate + Startup = Game-Changing Innovation in Record Speed Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

10:20AM - 11:20AM

“Conversations with U.S. Government Leaders” CES Edition

Location: LVCC, North Level 2, N258 Fee Required? No

10:30AM - 11:00AM

Integrating AI to Create Better Content

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

10:30AM - 11:00AM

Reliability in the Auto Industry: A SoftwareCentric Approach, sponsored by Deloitte Location: LVCC, West Level 1, Mobility Stage Fee Required? No

10:40AM - 11:10AM

Stepping Into Innovation: The Founders Behind APL and Building A Luxury Brand

Location: Venetian, Level 4, Lando 4302 Fee Required? No

10:40AM - 11:10AM

AI-Powered Transformation: Reimagine the Creative Enterprise

Location: ARIA, Level 1, Joshua 8 Fee Required? No

10:45AM - 11:15AM

How Webcomics Are Fueling The Global Entertainment Market

Location: ARIA, Level 1, Joshua 9 Fee Required? No

11:00AM - 11:40AM

The Future of Assistance: Robotics Transforming Daily Life

Location: Venetian, Level 4, Marcello 4404 Fee Required? No

11:00AM - 11:40AM

Can AI Deliver Technology for Good?, presented by IEEE Location: LVCC, West Level 2, W219 Fee Required? No

11:00AM - 11:40AM

What’s Next for IoT & AI in Health, Energy, and Smart Living Location: Venetian, Level 4, Lando 4304 Fee Required? No

11:00AM - 11:40AM

Microsoft Advertising: Get in the Game: The Future of Entertainment & Media

Location: ARIA, Level 2, Mariposa 5

Session Livestreamed Fee Required? No

11:00AM - 11:40AM

Circular Economy Innovations 2025

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

11:00AM - 11:40AM

The New Era of the Automotive Ecosystem Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

11:00AM - 11:40AM

The Rise of AI Agents: Transforming Work Across Industries

Location: LVCC, North Level 2, N261 Fee Required? Yes

11:00AM - 11:40AM

Dual-Use Autonomy and Drones: A Path to Commercialization

Location: LVCC, West Level 2, W218 Fee Required? Yes

11:00AM - 11:40AM

A Startups Guide to Finance

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

11:00AM - 11:40AM

Sustainable Semiconductors: Standards for a Greener Tech Future

Location: LVCC, North Level 2, N257 Fee Required? Yes

11:10AM - 11:40AM

Sir Martin Sorrell and Adobe’s Rachel Thornton on AI and the Future of Marketing

Location: ARIA, Level 1, Joshua 8 Fee Required? No

11:15AM - 11:30AM

Ushering in a New Generation of Digital Creators

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

11:15AM - 11:50AM

Tech Meets Luxury: Innovation in the French Fashion Industry

Location: Venetian, Level 4, Lando 4302 Fee Required? No

11:15AM - 11:55AM

Succeeding with AI and Entertainment

Location: ARIA, Level 1, Joshua 9 Fee Required? No

11:20AM - 11:50AM

Supply Chain Transformation in the Age of AI, sponsored by Toyota

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

11:45AM - 12:15PM

The Future of RAiDiO: A Conversation with will.i.am

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

12:10PM - 12:40PM

The Mobility Revolution: Leadership in the Age of Connected Vehicles, sponsored by Deloitte Location: LVCC, West Level 1, Mobility Stage Fee Required? No

12:30PM - 12:45PM

Building a Creator Empire

with Dhar Mann and Sean Atkins

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

12:45PM - 1:20PM

Breakthrough Tech Trends – What Will Stick?

Location: ARIA, Level 1, Joshua 9 Fee Required? No

1:00PM - 1:15PM

Sports Fan Trends Set to Dominate 2025 Location: ARIA, Level 1, Joshua 8 Fee Required? No

1:00PM - 1:40PM

AI or Die? Why Farms Must Embrace the AI Revolution to Survive

Location: LVCC, West Level 2, W218 Fee Required? Yes

1:00PM - 1:40PM

Integral Ad Science: Performance & Brand Equity in the New Media Landscape Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

1:00PM - 1:40PM

Spotlight Panel: The Future of Health: Views from the Top Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

1:00PM - 1:40PM

Accessibility & Inclusion: Expanding the Diversity Conversation

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

1:00PM - 1:40PM

Inclusive Investing: Driving Detroit’s Entrepreneurial Growth

Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

1:00PM - 1:40PM

Escaping the AI Echo Chamber: How to Preserve Brand Distinction in the Age of AI Location: LVCC, West Level 2, W219 Fee Required? No

1:00PM - 1:40PM Global AI Investment Trends

Location: LVCC, North Level 2, N261 Fee Required? Yes

1:00PM - 1:40PM The All-Seeing Store

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

1:00PM - 1:40PM

AI 2.0: Investing in the Era of Intelligence Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

1:00PM - 1:40PM

Sustainability and the New Product & Service Economy

Location: LVCC, North Level 2, N257 Fee Required? Yes

1:00PM - 2:00PM

From Risk to Resilience: Supply Chain Playbook for Innovators

Location: LVCC, North Level 2, N258 Fee Required? No

1:15PM - 1:55PM

The Fluid Fan: Leveraging Data to Reach Sports’ Most Valuable Fans

Location: ARIA, Level 1, Joshua 8

Fee Required? No

1:20PM - 1:45PM

Headliner Conversation with will.i.am, Founder & CEO, FYI

Location: ARIA, Level 1, Joshua 9

Fee Required? No

1:45PM - 2:15PM

Powering Personalized Digital Media Experiences Across Digital Touchpoints

Location: ARIA, Level 1, Joshua 9

Fee Required? No

2:00PM - 2:40PM

Pink Pineapples & Pitless Cherries: Gene-Editing & The Future Farm

Location: LVCC, West Level 2, W218

Fee Required? Yes

2:00PM - 2:40PM

EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper

Location: ARIA, Level 2, Mariposa 5

Session Livestreamed Fee Required? No

2:00PM - 2:40PM

Health AI in 2030

Location: Venetian, Level 4, Marcello 4404

Fee Required? Yes

2:00PM - 2:40PM

Women in Tech Interview

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

2:00PM - 2:40PM

How Scalable Data Drives AI Engagement Location: LVCC, West Level 2, W219 Fee Required? No

2:00PM - 2:40PM

Workforce Readiness and the Global Economy Location: LVCC, North Level 2, N261 Fee Required? Yes

2:00PM - 2:40PM

Putting AI to Work at Retail

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

2:00PM - 2:40PM

AI Strategies From the World’s Most Effective Sports Brands

Location: ARIA, Level 1, Joshua 8 Fee Required? No

2:00PM - 2:40PM

The Green Dream: How Sustainable VC went from Ethos to Opportunity

Location: LVCC, North Level 2, N257 Fee Required? Yes

2:00PM - 3:00PM

KEYNOTE

Accenture Keynote

Location: Venetian, Level 5, Palazzo Ballroom

Session Livestreamed

Fee Required? No

2:00PM - 4:00PM

CTA Foundation Pitch Contest Presented by Next50

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

2:15PM - 2:45PM

Thriving as a Creator in the Business World

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

2:15PM - 2:50PM

Building a Storyverse through Innovation

Location: ARIA, Level 1, Joshua 9 Fee Required? No

2:20PM - 2:50PM

Revolutionizing the Future of Driving - Unleashing the Power of AI, sponsored by Arm

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

2:20PM - 3:20PM

America’s Fintech Future: Is the U.S. Ready to Be a Global Powerhouse?

Location: LVCC, North Level 2, N258

Fee Required? No

2:50PM - 3:05PM

Shoppable Storytelling: Connecting Creators, Content & Commerce, featuring Walmart & TalkShopLive

Location: ARIA, Level 1, Joshua 9 Fee Required? No

3:00PM - 3:30PM

Brands and the Future of Social Commerce, presented by Creator.Co

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

3:00PM - 3:30PM

Shaping a New Era of Ingenuity: The Power of Inclusive Innovation

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

3:00PM - 3:40PM

Robot Farm 2050: A Look at Robotics & The Future of Farming

Location: LVCC, West Level 2, W218 Fee Required? Yes

3:00PM - 3:40PM

XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising

Location: ARIA, Level 2, Mariposa 5

Session Livestreamed Fee Required? No

3:00PM - 3:40PM

Beyond the Bottom Line: Driving Quality and Value in Healthcare

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

3:00PM - 3:40PM

Rethinking Work: Shaping the Future of the Modern Workforce

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

3:00PM - 3:40PM

Retail Readiness: A Holistic Approach to Elevating Retail Partnerships

Location: LVCC, West Level 2, W219 Fee Required? No

3:00PM - 3:40PM

The Future of Entertainment & Media

Location: LVCC, North Level 2, N261 Fee Required? Yes

3:00PM - 3:40PM

Shopping in the Immersive/ Metaverse: Are We There Yet?

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

3:00PM - 3:40PM

Measuring the Effect of Sports Sponsorships on Fan Behavior

Location: ARIA, Level 1, Joshua 8 Fee Required? No

3:00PM - 3:40PM

King of Your Hill: Your Home is the Nexus for a Sustainable Future

Location: LVCC, North Level 2, N257 Fee Required? Yes

3:05PM - 3:45PM Business of Media

Location: ARIA, Level 1, Joshua 9 Fee Required? No

3:10PM - 3:40PM

Reimagining the In-Vehicle Experience with Open Source and AI, sponsored by TomTom Location: LVCC, West Level 1, Mobility Stage Fee Required? No

3:30PM - 4:00PM

The Power of Community in a Connected World Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

3:40PM - 4:40PM

Trade in 2025: Will the World Fracture or Reglobalize

Location: LVCC, North Level 2, N258 Fee Required? No

3:45PM - 4:05PM

Close-Up on NBC Chairman Mark Marshall with NBC Sports’ Maria Taylor

Location: ARIA, Level 1, Joshua 9 Fee Required? No

4:00PM - 4:20PM

Media Partner Roundtable: A Global Perspective on the Future of Tech

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

4:00PM - 4:20PM

The Road to World Car 2025: Top 10 and Top 5 Finalists, sponsored by World Car Awards

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

4:00PM - 4:40PM

Soil Tech: Regenerative Farming & New Soil Technologies

Location: LVCC, West Level 2, W218 Fee Required? Yes

4:00PM - 4:40PM

The Future of Funding: Investment Trends Shaping Tomorrow’s Care

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

4:00PM - 4:40PM

What it Takes to be named a Global Innovation Champion by CTA

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

4:00PM - 4:40PM

Predicting the Future of Retail Using Data and AI

Location: LVCC, West Level 2, W219 Fee Required? No

4:00PM - 4:40PM

Retail Reimagined: Moving from Vision to Value with AI

Location: LVCC, North Level 2, N261 Fee Required? Yes

4:00PM - 4:40PM

Shoppable Video

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

4:00PM - 4:40PM

AI integration and the Impact on Sports

Location: ARIA, Level 1, Joshua 8 Fee Required? No

4:00PM - 6:00PM

TikTok: Trends to Business Transformation: Be What Happens Next on TikTok

Location: ARIA, Level 2, Mariposa 5 Fee Required? No

4:05PM - 4:20PM

Headliner with Evan Spiegel, CEO, Snapchat

Location: ARIA, Level 1, Joshua 9 Fee Required? No

4:20PM - 4:45PM

Conversation with OnlyFans CEO Keily Blair and Creator Leah McSweeney

Location: ARIA, Level 1, Joshua 9 Fee Required? No

4:30PM - 4:50PM

Digital Health Media

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

THURSDAY, JANUARY 9

3:00PM - 3:20PM

Unlocking Talent: How Accessibility Drives Innovation

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

4:00PM - 4:20PM

Media Partner Roundtable: CES 2025

Trends that Will Shape the Year Ahead

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

4:30PM - 4:50PM

Advanced Mobility: The Road Ahead

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

9:00AM - 9:40AM

Automotive Cybersecurity Revs Up Location: LVCC, West Level 2, W219 Fee Required? Yes

9:00AM - 9:40AM

AI & Creativity: Navigating the New Frontier in Advertising

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

9:00AM - 9:40AM

Safe Money: Venture Leaders Leading the Way in Cybersecurity Location: LVCC, North Level 2, N257 Fee Required? Yes

9:00AM - 9:40AM

Next Gen Wearable Tech: Shaping the Future Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

9:00AM - 9:40AM

The Energy Infrastructure of the Future Location: LVCC, North Level 2, N261 Fee Required? No

9:00AM - 9:40AM

FoodGPT: How To Build an AI-Powered Food Company Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

9:00AM - 9:40AM

Wearables: Transforming Lives and Upping Your Fitness Gains

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

9:00AM - 9:40AM

Quantum is Here: Computing Advancements and Tangible Applications

Location: LVCC, West Level 2, W218 Fee Required? Yes

9:00AM - 10:10AM

What’s AI Got to Do with It? Views from the FTC & Industry

Location: LVCC, North Level 2, N258 Fee Required? No

9:40AM - 10:10AM

Empowering the Future – Next Generation Battery Manufacturing, sponsored by Bosch Location: LVCC, West Level 1, Mobility Stage Fee Required? No

10:00AM - 10:25AM

Advancing Women’s Health: Innovations, Challenges, and Solutions

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

10:00AM - 10:40AM

How Has AI Impacted Auto? In Every Possible Way. Location: LVCC, West Level 2, W219 Fee Required? Yes

10:00AM - 10:40AM

Adapting to Change: Demographic Shifts in Advertising Strategy

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

10:00AM - 10:40AM

Securing the IoT: What is the Lay of the Land? Location: LVCC, North Level 2, N257 Fee Required? Yes

10:00AM - 10:40AM

Navigating the Energy Transition

Location: LVCC, North Level 2, N261 Fee Required? No

10:00AM - 10:40AM

Dinner, Presented by Rosie The Robot & The Star Trek Food Replicator

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

10:00AM - 10:40AM

Revolutionizing Customer Engagement Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

10:00AM - 10:40AM

Raising AI Kids Responsibly

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

10:00AM - 10:40AM

Global Industry Challenge: Celebrating International Year of Quantum

Location: LVCC, West Level 2, W218 Fee Required? Yes

10:00AM - 10:40AM

Why Aren’t There Many Unicorns in Women’s Health?

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

10:20AM - 11:20AM

AI and Fair Use Showdown: Who Owns the Future of Innovation?

Location: LVCC, North Level 2, N258 Fee Required? No

10:25AM - 10:50AM

Tech in Regenerative Medicine

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

10:30AM - 11:00AM

AI/ML & the Future of SDVs: Unlocking NextGeneration Auto Innovation, sponsored by Aptiv

Location: LVCC, West Level 1, Mobility Stage Fee Required? No

10:30AM - 11:00AM

Growing Your Channel and Business

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

11:00AM - 11:30AM

Patient Safety Technology Challenge Grand Awards

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

11:00AM - 11:40AM

What’s Next in Vehicle Tech

Location: LVCC, West Level 2, W219 Fee Required? Yes

11:00AM - 11:40AM

Personalizing Advertising: Leveraging Data and Analytics

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

11:00AM - 11:40AM

Everything’s Connected: A Conversation with the Carriers

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

11:00AM - 11:40AM

Health at Home: Where Health Meets Smart Living Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

11:00AM - 11:40AM

The Key to Powering a Sustainable AI Revolution, presented by Arm

Location: LVCC, North Level 2, N261 Fee Required? No

11:00AM - 11:40AM

The Future of Personalized Nutrition in the Era of Ozempic

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

11:00AM - 11:40AM

Mission-Driven Innovation: Solving Humanity’s Biggest Challenges

Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

11:00AM - 11:40AM

A Globetrotters Guide to Tech

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

11:00AM - 11:40AM

Quantum is Now: Unprecedented Improvement in Precision and Sensitivity

Location: LVCC, West Level 2, W218 Fee Required? Yes

11:00AM - 11:50AM

U.S. Cyber Trust Mark: Getting Ready for Certification Location: LVCC, North Level 2, N257 Fee Required? Yes

11:15AM - 11:30AM

Level Up: Building Confidence and Community for Gamers, presented by Dubit

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

11:45AM - 12:15PM

Measuring Success in the Creator Economy Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

12:30PM - 12:45PM

Perfecting Content Creation: AI Innovations from Perfect Corp, presented by Perfect Corp Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

1:00PM - 1:40PM

Embracing AI: Revolutionizing the Future of Work Location: LVCC, North Level 2, N261 Fee Required? Yes

1:00PM - 1:40PM

Transforming Commercial Mobility: AIDriven Autonomous Solutions Location: LVCC, West Level 2, W219 Fee Required? Yes

1:00PM - 1:40PM

The Cybersecurity Talent Gap Location: LVCC, North Level 2, N257 Fee Required? Yes

1:00PM - 1:40PM

Tech on the Frontlines: Adapting Tech for Healthcare Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

1:00PM - 1:40PM

Bleep Boop Bake: Welcome to The Food Robot Revolution

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

1:00PM - 1:40PM

Artemis II: Pioneering NASA’s Return to Human Exploration of the Moon

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

1:00PM - 1:40PM

The Future of Immersive TV

Location: LVCC, West Level 2, W218 Fee Required? Yes

1:00PM - 1:40PM

Tech and the Insightful Life

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

1:00PM - 2:00PM

Autonomous Vehicle Olympics and the Rules of the Game

Location: LVCC, North Level 2, N258 Fee Required? No

2:00PM - 2:40PM

Fighting Deepfakes, Disinformation and Misinformation

Location: LVCC, North Level 2, N261 Fee Required? Yes

2:00PM - 2:40PM

Trends in Electric Car Consumption: Who, What, Where Location: LVCC, West Level 2, W219 Fee Required? Yes

2:00PM - 2:40PM

Designing the New CTA Brand Identity: Visual Storytelling in Tech

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

2:00PM - 2:40PM

Do You Need a Chief Cybersecurity Officer?

Location: LVCC, North Level 2, N257 Fee Required? Yes

2:00PM - 2:40PM

Future Health Workforce

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

2:00PM - 2:40PM

The Race for Female Longevity, presented by Fortune Most Powerful Women

Location: Venetian, Level 4, Lando 4304 Fee Required? No

2:00PM - 2:40PM

Grocery Store 2050: The Future of Food Shopping Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

2:00PM - 2:40PM

Challenges & Solutions in the Energy Transition

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

2:00PM - 2:40PM

How AI is Changing Consumer Behavior

Location: LVCC, West Level 2, W218 Fee Required? Yes

2:00PM - 2:30PM

U.S. Army xTech Live Pitch Competition

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

2:15PM - 2:45PM

Keeping Sane: Mental Health in the Creator Economy Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

2:20PM - 3:20PM

Global Perspectives on Innovation Policy

Location: LVCC, North Level 2, N258 Fee Required? No

3:00PM - 3:30PM

Monetizing Your Creative Journey

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

3:00PM - 3:40PM

Predictive AI: Transforming Customer Service and Business Location: LVCC, North Level 2, N261 Fee Required? Yes

3:00PM - 3:40PM

Autonomous Vehicles: The Future is Finally Here Location: LVCC, West Level 2, W219 Fee Required? Yes

3:00PM - 3:40PM

Data Collection, Privacy and Why You Should Care Location: LVCC, North Level 2, N257 Fee Required? Yes

3:00PM - 3:40PM

Digital Therapeutics: The New Frontier Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

3:00PM - 3:40PM

The Future of Women & Diverse-Led Funds

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

3:00PM - 3:40PM

Bugs, Gene-Editing, & Lab-Grown Meat: A Peek at The Future of Food

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

3:00PM - 3:40PM

Revolutionizing Luxury: Sustainability and Innovation in Fashion

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

3:00PM - 3:40PM

AI in Hollywood – The Tech Behind the Hype Location: LVCC, West Level 2, W218

Fee Required? Yes

3:40PM - 4:40PM

AFRICA: The Impact of Emerging Technologies on Sustainable Development

Location: LVCC, North Level 2, N258 Fee Required? No

4:00PM - 4:40PM

Trust & Innovation with Generative AI Location: LVCC, North Level 2, N261 Fee Required? Yes

4:00PM - 4:40PM

The Road Ahead: Software Defined Vehicles

Location: LVCC, West Level 2, W219 Fee Required? Yes

4:00PM - 4:40PM

Data Breach Protection and Prevention

Location: LVCC, North Level 2, N257 Fee Required? Yes

4:00PM - 4:40PM

The Rise of Personalized Medicine: Genomics and Beyond

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

4:00PM - 4:40PM

Maximizing Conference Success: Funding and Partnerships for Startups, with Black Girl Ventures

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

4:00PM - 4:40PM

The Future of Restaurants: How Technology is Changing the Way We Dine

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

4:00PM - 4:40PM

Game Changers: Transforming the Live Venue Experience

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

4:00PM - 4:40PM

AI in Hollywood – Applied AI: The Good, The Bad, and The Unknown Location: LVCC, West Level 2, W218 Fee Required? Yes

5:00PM - 5:40PM

Unlocking the Human Component: The Art of Impactful Tech Storytelling

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

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