CES Daily Show Day 3 - January 9, 2025

JAN. 9, 2025

Martin Lundstedt, President and CEO of Volvo Group, says we need to work together — now — to build the world we want to see.

Collaboration is Key

Martin Lundstedt, President and CEO of Volvo Group, says we need to work together — now — to build the world we want to see.

WELCOME TO CES 2025

BY GARY SHAPIRO, CEO, KINSEY FABRIZIO, PRESIDENT, CONSUMER TECHNOLOGY ASSOCIATION (CTA)®

Discover What’s Hot at CES 2025

Each year, CES attendees walk our venue halls looking for the bold, new, and exciting…but that can mean a lot of walking. One way to figure out what’s “hot” at CES without wearing out your shoes? Check out the coverage by media and content creators. At CES 2025 we’re giving them a boost, launching the first ever CES Creator Space to offer media and content creators a dedicated space to collaborate and create at the heart of the action in Central Hall.

The CES 2025 app is also a great tool for discovery. Log in for personalized recommendations for conference sessions and exhibitors, based on your interests. You can also use it to connect with other attendees –yet another way CES helps attendees get business done at the show.

But with two full days left of CES 2025, there’s still plenty of time to explore on your own. CES veterans will be excited to see South Hall back online and buzzing for the first time since 2020, with tech accessories and design and source innovations. Just next door at Central Hall, the hub for customized, in-home entertainment and family gaming, you can check out technology from some of the biggest brands at CES. Look for incredible visuals, immersive experience and one-ofa-kind activations from Bosch, Hisense, LG, Panasonic, Samsung, Sony, TCL.

Visit North Hall to see how technology is transform-

Gary Shapiro CEO

Consumer

Technology

Association (CTA)®

ing our world, with a focus on IoT, AI, sustainability, energy, and enterprise solutions. Think Siemens platforms that meld the real and digital worlds, solar cell technology from Exeger expanding our clean energy horizons, or innovations from NASA and XPENG AEROHT, lifting us above the horizon.

Want to see technology that feels a little closer to home? Check out the Venetian for the ‘better living’ ecosystem of technologies, including smart home, energy, security, and even food technology. The Venetian is also home to our digital health category, featuring technologies like wearables, telemedicine and AI-driven health solutions from AARP, ResMed, Withings, and more. For conversations with digital health leaders and innovators, we’ll also host the Digital Health Mixer this evening, capping off two days of conversation during the Digital Health Summit.

For the content and entertainment community, C Space® is the heart of the content and advertising culture. Head to the Aria for conversations on future media trends, evolving business models and the latest technologies shaping the advertising industry.

And if you’re worried about missing something, never fear! The CES conversation will continue even after the convention halls close on January 10th. After the show wraps, check out CES.tech for on-demand videos featuring our keynotes and conference programming.

Kinsey Fabrizio President

Consumer Technology Association (CTA)®

TRENDING ON X

Dave Kennedy @geordiemuppet

These are #SmartGlasses from @ Halliday_Global I can get behind. No Camera or limited function tech...straight forward devices simple to control and mostly for consumption of information. This looks like a practical and possibly successful interface method. #CES2025 https://hallidayglobal.com

AgeTech Collaborative™ from AARP (ILabs) @AgeTechCollab Live demos happening now! It’s Day 2 and our exhibiting startups are showing how #AgeTech transforms lives at #CES2025.

Drop by Booth #54123 at the Venetian Expo L2 to experience innovation firsthand. #Innovation #FutureOfAging #TechForGood #HealthTech #LongevityTech #Startups

Sean Green @seagreeeeen

Just attended a great panel on workforce rediness hosted by @ NoelleRussell_...very informative. I really enjoyed the perspectives of the whole panel. Thank you to all of you! #ces2025 #theaihouse

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WHAT YOU MUST SEE TODAY!

HIGHLIGHTS FROM CES 2025

Delta Delivers First-Ever CES

Keynote in Sphere

Delta Airlines CEO Ed Bastian presented the first-ever CES keynote at Sphere. Bastion used the time to discuss Delta’s past, present, and future, and describe Delta’s vision for using technology to enrich human experiences.

TRENDS

Trade Tariffs: Assessing Risks and Diversifying Global Supply Chains

The recent global happenings and ongoing discussions around international trade have prompted consumer electronics brands to evaluate supply chain strategies, including component vendors and manufacturing partnerships.

MANAGING VP OF SALES, B2B TECH: Adam Goldstein, adam.goldstein@futurenet.com

AD SALES: John Casey, Janis Crowley, Zahra Majma, Tony Monteleone, Debbie Rosenthal, Andi Tureson

MD, CONTENT,: Anthony Savona, anthony.savona@futurenet.com

CONTENT MANAGER: David McGee, david.mcgee@futurenet.com

SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com

CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin

PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com Nicole Schilling, nicole.schilling@futurenet.com

ON-SITE PHOTOGRAPHERS: John Staley, Mark Reinertson, Brian Janis

FUTURE US, INC.

130 W. 42nd St., 7th Floor New York NY 10036

SVP, MD, B2B: Amanda Darman-Allen

VP, GLOBAL HEAD OF CONTENT, B2B: Carmel King

MD, CONTENT, AV: Anthony Savona

VP, HEAD OF US SALES, B2B: Tom Sikes

MANAGING VP OF SALES, B2B TECH: Adam Goldstein

SECURING THE IOT: WHAT IS THE LAY OF THE LAND?

10:00 - 10:40 AM LVCC, North Level 2, N257

THURSDAY CONFERENCE HIGHLIGHTS INDY AUTONOMOUS CHALLENGE RACE AT LAS VEGAS MOTOR SPEEDWAY

The threat of cyber-attacks is growing exponentially and securing all three layers of the IoT stack – not just devices, but also networks and platforms – is paramount.

OR

1:00 PM - 1:40 PM Las Vegas Motor Speedway, LVMS Tunnel, Media Center

The world’s fastest autonomous racecars, piloted by AI drivers from 10 university teams, will race head-to-head, including a first-of-its-kind multi-car race.

THE FUTURE OF WOMEN

& DIVERSE-LED

FUNDS

VP, GLOBAL HEAD OF STRATEGY & OPS, B2B: Allison Markert

VP, PRODUCT & MARKETING, B2B: Andrew Buchholz

HEAD OF PRODUCTION US & UK: Mark Constance

HEAD OF DESIGN, B2B: Nicole Cobban

Shaping The World We Want to Live In — Together

BY GRANT MORGAN

“Transportation is what connects us,” said CTA President Kinsey Fabrizio as she introduced Martin Lundstedt, President and CEO of Volvo Group at the Volvo keynote at CES 2025 Wednesday morning. “Electrification, automation, and connectivity are transforming how people and goods move across the world, and thanks to the leadership of companies like Volvo group pushing boundaries in transportation and infrastructure, we’re redefining the future of sustainable mobility and technology and improving lives across the globe.”

“Thriving societies are built on transport and infrastructure solutions,” said Lundstedt. “Take the United States as an example — more than 70% of all goods used in our daily lives from food to manufactured goods are transported to our stores, plants, and homes. But transport is not just about moving people or goods from one place to another. It binds us together, fuels our economy, and enriches our lives and society in countless ways.”

Volvo’s innovations and advancements in clean, sustainable energy and transportation were highlighted by Lars Stenqvist, CTO of Volvo Group, as he shared examples of heavy construction equipment working cleanly and independently of an electric grid, and with much less noise pollution than combustion engine models produce.

“Our goal is clear: to create solutions meeting the demands of tomorrow —cleaner, safer, more efficient, smarter transport and construction,” said Stenqvist.

Stenqvist proudly showcased VNL, Volvo’s new flagship highway truck for North America. Volvo’s aerodynamic and powertrain breakthroughs featured with the VNL create up to a 10% improvement in fuel efficiency over its previous model and are designed to set new industry standards in heavy-duty trucking.

Lundstedt also welcomed Ebba Busch, Minister for Energy, Business and Industry, Deputy Prime Minister for Sweden, to the stage to share Sweden’s vision for creating a hopeful future for generations to come.

“Today…many young people lack hope,” said Busch. “So many parents worry that their children may not experience better living conditions than they had themselves. Can you imagine what that does to a whole generation?”

Citing hard work and curiosity as key ingredients to Sweden’s success over the centuries, Busch warned that those two values are in danger today. “Fear can drive action,” she said, “but too much fear leads to hopelessness, it leads to paralysis, and political decisions rooted in quite a lot of fear for climate change, war, or pandemics. That hinders the next generation to believe and pursue these values.

“Yet, there is so much hope,” Busch enthused. “New technologies offer incredible possibilities, and

I would like to make a direct appeal to all of you here in this room or listening online now, as business leaders, as mothers, as fathers, as policymakers, and as fellow citizens. We all have a great responsibility to instill the values of hard work and curiosity in the next generation. Do not underestimate the power of what we model as admirable and worth striving for. Like our ancestors, we can transform fear into hope and build a more prosperous tomorrow.”

Volvo’s vision for a clean, safe, and sustainable technology-based future is made possible by its partnerships, and Lundstedt encouraged companies across the world to share the heavy burden of creating an optimal future by “collaborating with a competitor to be competitive”.

“The time to act was yesterday, but now we must move faster than ever,” Lundstedt concluded. “Let’s shape the world we want to live in, and let’s do it together.”

AI and Content Creation With

“One day this technology is going to allow you to have a deeper relationship with music.” will.i.am, founder and CEO of FYI, entertained a roomful of CES attendees showing off his new RAiDiO.FYI app, now included with select LG speakers. Designed to personalize the radio-listening experience, RAiDiO.FYI isn’t simply an app that learns what songs and artists a listener likes, but creates an interactive experience in which the listener can have a conversation with several of the app’s AI personas. will.i.am spoke with “Fyilicia” about the Denver Broncos blowout over the Kansas City Chiefs — getting impressive details from his AI friend, including stats on Bo Nix’s record-setting day — and then turned to “Mr. Kay” to tell the audience the same thing in both Chinese and Hindi. “It’s an awesome time to be creating, dreaming, and manifesting those dreams,” will.i.am told the attendees in regards to the power of AI and content creation.

Martin Lundstedt, President and CEO of Volvo Group

Delta Delivers First-Ever CES Keynote in Sphere

BY JOHN SCIACCA

Want to know a surefire way to get nearly 18,000 people to drop everything they are doing and attend your keynote speech during CES? Host it at Sphere, the groundbreaking, technological marvel that has redefined live and filmed experiences with its wholly immersive presentation.

Delta Airlines is celebrating a landmark 100 years in operation, the longest-running U.S. airlines, and CEO Ed Bastian presented the first-ever CES keynote at Sphere. Bastion used the time to discuss Delta’s past, present, and future, and describe Delta’s vision for using technology to enrich human experiences. Instead of just another keynote, Delta used all the immersive capabilities of Sphere, which not only included the floor-to-ceiling video and incredible audio, but also wind, aroma, and tactile in-seat effects to take viewers on an immersive virtual journey that included a massive Airbus A350-900 taxiing into Sphere, followed by a take-off, in-flight cockpit view, and landing spaced throughout the evening.

Gary Shapiro, CEO of Consumer Technology Association (CTA), kicked off the event, saying this was Bastian’s third CES keynote, then EGOT-winning celebrity Viola Davis narrated a short video, reminding the audience that it wasn’t long ago that flight itself was considered impossible. Davis then took the stage, asking us to imagine where the next 100 years will take us before introducing Bastian.

Bastian said that much of Delta’s success is due to its employees, and he took time out to personally recognize several key employees, including Delta’s first-ever female black pilot, a pilot who had over five decades of service, and a flight attendant in her 65th year of service.

Bastian stressed that customers are at the center of Delta’s business, and while new technology has the power to change the world by bringing people togeth-

er, the entire point of innovation is to lift people up. Delta is looking to utilize technology to create seamless and premium travel experiences with humanity at the core.

Experience is the currency of business today, and with nearly 200 million people traveling on Delta each year, Delta is using AI to analyze data to better understand and anticipate the needs of its customers and improve their experiences, with the ultimate goal of making every moment spent on Delta feel special. For example, approximately 65 people each day cross the one-million-mile threshold, and Delta is looking at ways to deliver special experiences and make passengers feel seen from check-in, to boarding, to sitting on the plane. Delta realizes this connectivity between customer and employee creates “moments of magic” with human connection at the center, and the company is looking to preserve these moments, not disrupt them.

Bastian said that the Fly Delta app has more than 1.3 billion interactions annually and is used by over 97% of Sky Miles members. He announced the upcoming release of “Delta Concierge,” which will use voice and AI to assist in planning and executing travel plans. This will ultimately help travelers in all aspects of their trips, from pre-planning, to getting to the airport, to expediting security, check-in, and boarding processes, to navigating and personalizing on-board entertainment, and ultimately getting to their final destinations.

Delta has more than 165,000 seatback screens flying daily with Delta Sync, the company’s cloudbased in-flight entertainment system, and Bastian announced a new exclusive partnership with YouTube starting this year that will deliver an ad-free experience on Delta either on customer’s personal devices or seatback screens.

Delta is also developing a program titled “Well Traveled” that will be hosted by NFL legend Tom

Brady and available later this year through Delta Sync that will help wellness during and after travel. To introduce this, Bastian brought out the GOAT himself. Brady admitted that he’s a very frequent traveler that travels nearly every weekend, and that he has three tips for staying healthy while traveling: [1] Stay hydrated. [2] Take care of your physical health whether walking, hiking, swimming, or biking. [3] Use time on the plane to be productive, with long flights giving you a chance to lock-in and do some work.

Bastian introduced Dara Khosrowshahi, CEO of Uber, to the stage who stated that 50% of the company’s bookings begin or end at an airport, and they announced a new exclusive partnership with Uber that will allow Sky Miles members to earn miles on Uber and Uber Eats transactions starting this spring. Ultimately there will be instructions in the Uber app that will guide users from the plane to the curb to help facilitate transport on arrival.

Looking to the future, Bastian said that the power of travel is making the world smaller and bringing people together face-to-face, and the next century of flight will be about uniting the world and moving people quickly and safely around the planet. He stated that only one-fifth of the world’s population has experienced air travel, and that air travel needs to be accessible and affordable for everyone.

Finally, Bastian announced that Delta will be a key partner with Airbus in developing next-generation aircraft that will have improved aerodynamics and reduced fuel consumption, along with scaling production of sustainable aviation fuel technologies. Airbus’ chief sustainability officer, Julie Kitcher, said that the company is working towards aircraft that use 100% biofuel.

Bastian noted, “The future is filled with limitless possibilities. The sky is no longer the limit — it is just the beginning.”

Delta Airlines CEO Ed Bastian (left) and Dara Khosrowshahi, CEO of Uber

Sony Opens Reservations for Afeela 1 EV

BY JOHN SCIACCA

After years of build-up, Yasuhide Mizuno, chair and CEO of Sony Honda Mobility, took the stage at CES 2025 to announce that the Afeela 1 joint venture between Sony and Honda is now available for reservation, with cars scheduled to begin arriving in 2026.

At last year’s CES, the car was driven onto stage using a PlayStation 5 Dual Sense Control, and this year a “near-final” version of the vehicle was called onto stage using a voice command to highlight the auto’s Afeela Personal Agent.

Sony describes Afeela as a bold step forward in mobility, creating an entirely new driving experience designed to connect, entertain, and inspire, and we now know the price of the new smart electric vehicle. The Afeela 1 will be offered in two trims, with the entry Origin at $89,900 and the premium Signature at $102,900. Both vehicles are designed to “make mobility a creative entertainment space,” and will feature seamless end-to-end driving support using Afeela Intelligent Drive. The vehicle’s entire UI is powered by Unreal Engine and will present real-time navigation and safety information in easy-to-understand visuals, including an immersive 3D map.

The vehicle will include a complimentary threeyear subscription that will provide Afeela Intelligent Drive (Level 2+ ADAS), an immersive entertainment selection, a customizable theme, and the Afeela Personal Agent. As you’d expect from Sony, the vehi-

cle is packed with technology, featuring 40 sensors, 800 TOPS (Tera Operation Per Second) of computing power, 5G connectivity, an immersive entertainment system, and a 1 kWh battery with an estimated range of 300 miles.

For $200 you can reserve your vehicle today at shm-afeela.com, though these are currently limited to California residents,

Sony Group president, Hiroki Totoki, brought NFL commissioner Roger Goodell onto the stage to discuss Sony’s ongoing technology partnership with the NFL. They stated that the last Super Bowl used over 160 Sony cameras and that the NFL is always looking for the best tools for players, staff, and coaches on the field. In line with that, Totoki showed a sample of the new coach’s headset Sony has developed with the NFL, which will make its debut in the 2025 season.

Enabling and powering the creative community also remains at the forefront of what Sony does, and Totoki stated that “imagination and creativity drive everything we do.” Sony continues to be invested in supporting creative talent, developing tools for creators that will bring new stories to life, and enable

greater creative freedom.

By putting new tools and technologies into the hands of artists, previous limitations have been removed, giving filmmakers and creators more flexibility to tell their stories to bring their visions to life. This includes a new PXO Akira vehicle processing system introduced by Pixomondo’s COO, Jonny Slow, that will help creators shoot vehicles far more safely in any setting.

Sony also showed a new 3D CG production solution, XYN, an integrated software and hardware solution that will support every aspect of spatial content creation. It captures and converts real objects and spaces into high-quality 3D assets, allowing creators to easily bring them into their work, as well as improving motion capture technology.

Asad Qizilbash, head of PlayStation Productions, and Ashley Brucks, president of Screen Gems, took the stage to discuss the success Sony has had expanding on the powerful stories from such gaming franchises as Uncharted, Gran Turismo, The Last of Us, and Twisted Metal. They noted that successfully adapting a game to film comes down to respecting the source material, and Sony works directly with the game creators to focus on what fans love about the game and experience, taking the essence of what makes the game great while building it out to offer something fresh and exciting in a brand-new story.

In line with that, they announced Columbia Pictures is in the early stages of developing a film adaption of Horizon Zero Dawn along with a film adaptation of Helldivers 2. The popular horror title Until Dawn has a film scheduled for release this April, and Season 2 of The Last of Us will be returning to HBO in April.

Totoki discussed the desire to bring “kando” — the universal desire to experience joy, wonder, and amazement — back into the world, and said Sony aims to empower creativity by bringing new stories to life, to expand IP into unique and engaging experiences, and create infinite realities for everyone to create a boundless sense of kando.

“The future of our business is creativity,” Totoki stated, “and it always will be.”

Yasuhide Mizuno, chair and CEO of Sony Honda Mobility

(l-r) Hiroki Totoki, Sony Group president; Roger Goodell, NFL commissioner; and Neal Manowitz, Sony Electronics President and COO

Revolutionizing Massage Chairs:

Where Technology Meets Tradition

by Minoru (Michael) Kogure

DAIWA Massage Chair

When we first introduced massage chairs to the U.S. market, it took considerable time to help people understand their health benefits. At first, people viewed massage chairs as a luxury or an indulgent gadget. We had to start by demonstrating the advantages that massage chairs could bring, primarily through hands-on experiences. But today, massage chairs are widely adopted worldwide, and particularly in the U.S., they are increasingly found in many households. Interestingly, in Japan—the birthplace of the massage chair—each model must obtain medical certification. This stringent medical approval process acts as a bottleneck for the development and introduction of new products, often leading to long lead times from development to market

also fosters innovation, creating a fertile ground for the development of cutting-edge models. As a result, the U.S. has the potential to become a global hub driving advancements in massage chair technology.

Recently, the World Health Organization (WHO) announced that there are 361 acupuncture points on the human body, and massaging these points can contribute to health promotion. This growing global recognition of massage as a vital health practice is further fueling the popularity of massage chairs.

massage therapy found in Japan, the increasing focus on health and wellness,

along with a growing demand for innovative products, has made massage chairs a symbol of modern health consciousness. In fact, vending massage chairs are now a common sight in many public spaces, signaling how widespread and accepted they have become. This trend is accelerating their adoption, and it seems that the day when massage chairs are a household necessity is rapidly approaching. With their health benefits gaining global recognition and technological advancements making them more comfortable than ever, massage chairs are becoming indispensable worldwide.

Daiwa Massage Chairs remains committed to designing and providing products that blend cutting-edge technology with the tradition of hospitality, offering a comprehensive approach to relaxation and health maintenance.

and making it harder for new models to emerge. Nevertheless, Japan remains a leader in pioneering advanced massage technology.

In contrast, the U.S. has a far more flexible regulatory environment. Unlike Japan, there is no strict certification system for massage products, which makes it easier for manufacturers to enter the market. This openness not only benefits sales but

Our company has continuously evolved its products, guided by years of experience and customer feedback. We embrace the fusion of Western technology with the principles of traditional Eastern medicine to enhance health. For every new model, we refine the timing and rhythm of the massages based on user input, leading to innovations like the Daiwa Supreme Hybrid. This versatile model provides back massages as well as massages targeting areas from the hips to the soles of the feet. In addition, this model is equipped with a stretching function, so you can get a massage and a stretch at the same time.

In the U.S., these innovations have been quickly embraced, particularly in a fastpaced, stress-filled society. While the may not have the deep cultural history of

Looking ahead, the future of massage chairs is poised to evolve alongside advancements in AI technology. With AI, we expect even more effective massages tailored for health promotion. Products that focus on disease prevention and provide massages optimized for specific conditions will soon be developed. By personalizing massage techniques to individual health needs, the future of massage promises to be a truly customized experience.

The Supreme Hybrid, the top-of-the-line model in DAIWA massage chair collection.

Las Vegas Convention Center Booth #14841 Venetian Expo (formerly Sands) Booth #53739

U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid

HDR10+ Announces Expanding Ecosystem at CES

BY GRANT MORGAN

HDR10+ Technologies, LLC announced its latest partnerships and industry advancements at a press conference Wednesday afternoon at CES 2025. With over 160 adopters and more than 13,000 HDR10+ compatible products within the HDR10+ ecosystem, the growing support for the technology is an encouraging step forward for high dynamic range (HDR) video technology.

HDR10+ Technologies, LLC is an industry association that certifies and administers products, content, and services that support HDR10+ dynamic metadata. Working seamlessly with HDR10 standard metadata, the HDR10+ dynamic metadata is future-ready and provides viewers and creators with outstanding brightness and contrast, robust standardization, ease of implementation, global certification, and no licensing fees.

The association highlighted the growing number of new applications from leading entertainment and distribution companies, including an exciting announcement that Disney+ will launch additional HDR10+ titles during the coming year, joining Apple TV+, Hulu, Paramount+, Prime Video, and YouTube in providing streaming HDR10+ content.

Looking forward, HDR10+ is expanding into sports and live event industries, and Gray Media is focusing its efforts on getting HDR10+ on all its Fox affiliates, including WVUE-TV in New Orleans, which will be the flagship home of Super Bowl LIX this year.

HDR10+ is also expanding its influence in the gaming industry, becoming increasingly popular with developers after the HDR10+ GAMING plugin for Unreal Engine announcement in 2024. Elec-

tronic Arts’ Dragon Age: The Veilguard, its first title to offer HDR10+ GAMING functionality, showcases the high dynamic range display output and brightness level possible from the plug-in.

“All of these new content-rich and experiential HDR10+ applications offer the industry a host of exciting new opportunities and entertainment enthusiasts with more choices than ever,” said Makoto Morise, co-manager of HDR10+ Technologies, LLC.

Advanced Television Systems Committee (ATSC) will be demonstrating HDR10+ broadcast content at the NextGen TV booth (#20340) located in the LVCC Central Hall.

For more information on HDR10+, contact info@ hdr10plus.org.

Keeping up with AI in 2025

BY WAYNE CAVADI

At the “AI Transformation in 2025: Speed, Innovation, and Solving Long-Term Value” panel, Carryn Quibell, CEO, Americas, DEPT, moderated a fast-paced panel on navigating the speed at which AI — and the people using and adopting it — is moving and the challenges and pitfalls behind keeping up…or being left behind.

Anushka Salinas, CEO, Nanit; Jinal Shah, CMO, Zip; and Milo Speranzo, NA CMO, Lenovo, joined Quibell to discuss where AI currently is and how businesses need to be prepared for where it is going. The future, as the panelists agreed, belongs to the impatient. Speed of implementation and innovation is not optional — AI is rewriting how retail and eCommerce operate.

The three panelists went on to discuss the failures and successes of implementing AI, whether in its solutions or in simple marketing messages. As AI evolves and matures, it is important to be ready for failures. “If you’re not failing, you’re not taking risks,” Speranzo said.

Hands-Free! Aiwa Adds VA Aiwa Intelligence to Home Products

BOOTH 15429, CENTRAL HALL A leader in audio innovation since 1951, Aiwa is now launching its latest patent-pending technology, voice-activated Aiwa Intelligence. Making its debut with Aiwa home products, this voice-activated innovation requires no Wi-Fi and sets a new standard for convenience and efficiency with simple plug and play; no setup needed.

Aiwa Intelligence voice-activated devices are designed to make life simpler and more efficient. Whether brewing coffee or setting the perfect room temperature, Aiwa’s integration of this cutting-edge technology into its home products ensures that homes are always at the command of their users, providing a seamless and intuitive experience.

Imagine a world where your products respond to your voice commands, hands-free. Can’t find the remote? No problem. Users can now control their home devices effortlessly, without the need for Wi-Fi, smart plugs, or remotes, making daily tasks easier and more enjoyable. This technology is not just about convenience; it’s about transforming the way we interact with our homes.

Be a part of Aiwa’s innovative journey in home automation and bring the future of smart home technology to your customers. Discover how Aiwa’s innovative technology can transform daily life and drive growth for your business. Visit Aiwa and JEM Global at Booth 15429, Central Hall.

Makoto Morise, co-manager of HDR10+ Technologies, LLC

Carryn Quibell, Anushka Salinas, Jinal Shah, and Milo Speranzo

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Trade Tariffs: Assessing Risks and Diversifying Global Supply Chains

BY TED ROMANOWITZ PRINCIPAL CONSULTANT FUTURESOURCE CONSULTING

The world is a seemingly tumultuous place lately, with concerns about military conflicts, governmental leadership shifts, economic stagnation combined with inflation, and geopolitical tensions, including trade wars and threats of tariffs. The recent global happenings and ongoing discussions around international trade have prompted consumer electronics brands to evaluate supply chain strategies, including component vendors and manufacturing partnerships.

It is unlikely that even the largest global brands can absorb tariff costs for more than a short timeframe, even for their most important clients. Thus, any increases in parts, manufacturing, transportation, and logistics will be passed on as price increases to end consumers, dampening demand.

One potential tactic is to order substantial inventories to be delivered prior to tariff implementations to avoid them. Doing so requires capital investments where cash flow might be used elsewhere more optimally. Incremental costs must be incurred to expedite parts, assembly, and delivery. Once landed, there are expenses related to warehousing, inventory carrying costs, depreciation, and loss. Risk is associated with ordering the wrong mix of Stock Keeping Units (SKUs), leading to discounting to liquidate inventory before it becomes obsolete. Moreover, if threatened tariffs are never imposed, then the investment would be for naught.

ing manufacturing volumes can be a prolonged, even multi-year, process.

A dual-source strategy, splitting part and production requirements between multiple vendors, can impact economies of scale, as multiple manufacturers split global volumes. Non-Recurring Engineering (NRE) expense may be required to redesign if second source components are not drop-in replacements. Further, operational costs increase to set up, manage,

It is unlikely that even the largest global brands can absorb tariff costs for more than a short timeframe, even for their most important clients.

Evolving jargon includes OOC (Out of China) and OOT (Out of Taiwan) as brands seek perceived safer harbors to source parts to produce finished goods. However, the “not all that glitters is gold” aphorism seems particularly applicable.

A plethora of direct and indirect costs, measured in both time and money, are associated with sourcing shifts that may possibly exceed the incremental costs incurred via tariffs imposed.

Brands can relocate production to tariff-exempt countries, but the process of identifying, evaluating, contracting, producing first articles, and ramp -

sell, and service multiple SKUs that are comparable but not identical.

Reliance on alternative suppliers may increase the risk of quality issues, inconsistencies between vendors, or delivery delays, especially during the transition period. Many logistics complexities are associated with customs compliance, inefficiencies, and the reliability of rerouted transportation.

Several countries often mentioned as evolving manufacturing hubs include India, Malaysia, Thailand, and Vietnam in Southeast Asia, Slovakia and Turkey in Europe, as well as Mexico and Canada in

North America. Each has developing technology manufacturing centers, but the assurance of a guaranteed, sustainable capacity with sufficient quality commensurate with brand image must be meticulously evaluated.

Best-in-class consumer electronics brands have proactively begun this process by routinely evaluating component vendors and manufacturing partners to maximize quality while minimizing Bill of Material (BOM) and production costs. Second sourcing and geographical diversity are two strategies to harden supply chains without incurring significant finished goods investments.

Diversifying entire ecosystems includes relocating supply chains, product manufacturing, and distribution warehouses closer to the customer to improve sustainability. Geographically dispersing duplicate facilities can prevent disruptions, whether a result of unexpected events, whether natural or human-made. There are numerous independent variables beyond our control, complicating business strategy and planning. Wise organizations will focus on identifying and assessing the likelihood of potential impacts, investigating and evaluating contingencies, as well as proactively implementing measures to mitigate risk and optimize business operations during turbulent times.

For more information on the sectors Futuresource covers please visit here.

FROM HUMBLE BEGINNINGS TO GLOBAL POWERHOUSE

SAMBOMOTORS GROUP presents a new vision in

Air Mobility and Robotics

SAMBO MOTORS GROUP is repositioning itself as a leading provider of core components in the future mobility field with the vision of ‘+Mobility: Add New Value to Mobility’. Through relentless effort and a pioneering spirit, we will spearhead the urban aviation and robotics market, which will become the central industries in the near future.

SAMBOMOTORS GROUP has successfully developed the world's first hydrogen fuel cell-based hybrid system optimized for power distri bution, addressing the issues of battery safety and short lifespan. This innovative system is projected to extend the flight time of AAM by approximately 35% compared to the battery system. By combining the high energy density of batteries with the convenience of hydrogen, which offers fast charging and an extende d range, this system not only extends flight time but also increases battery replacement cycles. This technology represents a significant advancement in AAM operat ions.

Moreover, SAMBOMOTORS GROUP has made significant advancements in the development of essential components and technologies, including electric motors, electronic transmissions, BMS (Battery Management System), and electronic cooling devices. These technologies are pivotal the AAM sector. The company is establishing itself as a leading competitor in the AAM and defense industries.

Additionally, SAMBOMOTORS GROUP has also completed the development and commenced mass production of entertainment drones (light show drones) based on swarm drone technology, which enables simultaneous control of multiple drones. In the sub -150kg ultra-lightweight unmanned drone sector, the development of various types of multi-purpose drones has been completed and they are now entering the commercial stage. These drones are capabl e of performing a range of tasks, including organ transportation for emergency patients, military reconnaissance and police patrol, and inter -regional cargo transportation with payloads of up to 40 kg.

Furthermore, SAMBO MOTORS GROUP is launching a pioneering mobile robot concept equipped with ball -wheels, targeting the rapidly growing autonomous mobilerobot sector across various industries, including logistics. This robotic technology, which offers a 30% improvement in tur ning radius compared to conventional robotics, allowing it to be deployed in diverse environments such as warehouses, manufacturing facilities, and service indust ries without being restricted by space.

SAMBO MOTORS GROUP, a company renowned for its innovative spirit and dedication to overcoming technological challenges, cordi ally invites you to visit its exhibits. You will find the company at Tech EAST LVCC West Hall #7320. These exhibits are expected to be among the most prominen t attractions at CES 2025.

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Experience the future of high-end immersive sound Booth #21832, CES Central Hall

Onkyo Unveils Creator Powered Monitor Series

BOOTH 17204, CENTRALHALL Onkyo is introducing its new Powered Monitor Creator Series, designed for the techsavvy desktop music maker and gaming enthusiast, where premium sound is essential.

The new Onkyo GX10DB and Onkyo GX30ARC powered monitors offer pure, powerful and smooth sound through their modern, stylish, compact enclosures.

Onkyo’s Creator Series GX30ARC powered monitor

Each Creator model is meticulously engineered for audio perfection, as the new series combines technical prowess and functionality, with special consideration for the discerning creative enthusiast. Built with all the necessary functions such as flat sound mode, DSP for completely flat sound, with multiple connectivity options: Bluetooth, USBC, Optical, RCA/iPhone, RCA Sub Pre-Out, Aux, HDMI (GX30).

The new Creator models are equipped with an IR remote control and an attractive angled wooden base, and available in two modern finishes, black or white.

South Korea Startups in Spotlight at IncheonIFEZ Promotion

The city of Incheon and the Incheon Free Economic Zone (IFEZ) are participating in CES 2025 to showcase innovative South Korean Incheon startups and Innovation Awards Honorees.

The Incheon-IFEZ Promotion Pavilion, located in AI Zone of LVCC North. Booth 9037, is hosting a series of media events and programs to promote its vision, highlighting the innovative technologies of participating companies, and facilitating discussions around smart city development and investment opportunities. The pavilion theme is “Urban Renaissance: Building Tomorrow’s Smart Cities Today.”

The City of Incheon, South Korea’s Mayor Yoo Jeong-bok, will be a special guest. He will spotlight his vision, highlighting Incheon and IFEZ’s global leadership by presenting its smart city vision and future strategies, showcasing innovative technologies and urban plans to the world.

Incheon has become a global business hub boasting an ideal international business environment. It includes Incheon International Airport, the rapidly growing Incheon Port, world-class foreign universities located in Songdo Global Campus, and an international business and bio-hub.

Swisstech Pavilions Showcase Swiss Cutting-Edge Technologies

With the theme “Step into the future: Experience Swiss AI innovation,” swisstech is presenting two dedicated pavilions at CES 2025 featuring Switzerland’s leadership in artificial intelligence, innovation, and its thriving business ecosystem.

The pavilions at CES Las Vegas will emphasize Switzerland as a hub for cutting-edge technologies, from AI-powered automation and robotics to advanced medtech, fintech, edutech and cybersecurity solutions. Switzerland recently debuted one of the fastest computers in the world, the new ethical supercomputer Alps, which will strongly contribute to research infrastructure.

Key highlights include:

Two Pavilions: Located at the Venetian Expo Eureka Park, Level 1, Hall G, Booth 61033 and Global Pavilion, Level 2, Hall D, Booth 50435 32 Swiss startups, leading companies, and research institu-

tions contributing to Switzerland’s reputation as a global hub for AI and technology will be featured.

Collaboration Opportunities: Attendees will have the chance to engage with Swiss innovators, experience solutions live and explore partnership opportunities that leverage AI to solve real-world business challenges.

Why Switzerland? Switzerland consistently ranks among the top nations for innovation, boasting a favorable regulatory environment, world-class universities, and a robust tech ecosystem. It is home to breakthrough developments in AI, driven by collaboration between the public and private sectors. In the field of academia, EPFL and ETH Zurich Universities are stepping up their efforts to lead Swiss AI research to the international forefront, enhancing their collaborations and announcing the foundation of the Swiss National AI Institute

(SNAI) with the goal of addressing challenges in AI. With CES 2025’s global reach, Switzerland aims to strengthen its position as a destination for businesses seeking AI solutions that are both impactful and sustainable.

Switzerland’s presence at CES 2025 underscores its commitment to supporting the growth of AI and digital transformation on an international scale. The event will be an opportunity for businesses to discover how Switzerland’s AI ecosystem can drive the future of business globally.

Switzerland Global Enterprise (S-GE), a privatepublic initiative supported by Presence Switzerland, Innosuisse, Swissnex and Switzerland Global Enterprise, is the official Swiss organization for export and investment promotion with offices throughout Switzerland and a global presence in collaboration with the FDFA and local partners.

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Higher, Faster, Farther & Deeper with Garmin fënix 8

BOOTH 3540, WEST HALL Push beyond your limits with the fënix 8, Garmin’s most capable premium multisport GPS smartwatch yet. Available in three sizes to better fit any wrist, the fënix 8 lineup introduces an AMOLED display, allowing users to see their maps, stats and smart notifications in stunning detail. Or choose an always-on display with solar charging lens to harness the power of the sun, pro -

viding up to 48 days of battery life in smartwatch mode.

fënix 8 also is introducing a built-in speaker and microphone, letting users make and take calls right from the watch when it’s paired with their compatible smartphone. This technology also allows users to say certain voice commands like “start a timer” right from the watch-no phone connection required.

upHear Flexible Rendering in Fraunhofer Spotlight

SUITE 34-204, VENETIAN TOWER At CES 2025 Fraunhofer Institute for Integrated Circuits (Fraunhofer IIS) is presenting upHear Flexible Rendering, a new audio technology that greatly improves immersive sound quality on consumer audio reproduction devices, including loudspeakers, soundbars, and TVs. upHear Flexible Rendering distributes enhanced sound to all available speakers for a spectacular enveloping immersive audio effect at all times.

The upHear Flexible Rendering Technology automatically combines wireless speakers for the best possible experience, supporting new immersive audio formats as well as providing first-class upmixing for legacy content. With upHear Flexible Rendering, everything is adjustable: Adding or removing a speaker from the system is no trouble due to its automatic adaptation to the current playback situation. Its inherent flexibility provides the option for effortless system growth making it very budget friendly. All systems upgraded with upHear Flexible Rendering achieve enhanced immersion for an extraordinary sound experience. upHear is now available. Booth demos will include: Speaker Repositioning; upHear Microphone Processing Technologies including AIbased Voice Isolation and AI-based Noise Reduction; an html-based demo; and upHear audio samples.

Elevate performance with targeted strength training plans to help meet personal goals, plus sport-specific workouts for athletes of all types, including trail runners, surfers, and skiers. And new dive capabilities make it easier to enjoy scuba and apnea dive activities with a 40-meter dive-rated case and leakproof metal buttons. The built-in LED flashlight on each model provides greater awareness in dark environments.

Hisense Launches Jumbo for the Modern Kitchen

BOOTH 16625 At CES 2025 Hisense is introducing the Jumbo Side-bySide Refrigerator, described by the company as the largest and most volumetrically efficient smart refrigerator on the market. Designed for modern kitchens, it seamlessly combines style, functionality, and cutting-edge technology.

Jumbo-Side-by-Side refrigerator

With a spacious interior, the Jumbo Side-by-Side optimizes storage with innovative ultra-thin foam layers and VIP technology. It features a sleek, flat door design crafted from fingerprint-resistant stainless steel and customizable dual recessed and grip handles, balancing durability and style. A high-resolution 27-inch smart screen with ConnectLife technology on the refrigerator door serves as a control hub, letting users share photos, stream media, access recipes, and connect to smart home devices, enhancing daily convenience. Internally, the refrigerator is outfitted with an antibacterial gray liner, an all-metal air duct, and top-and-side LED lighting for a sophisticated, hygienic aesthetic.

Hisense’s

Simplified Home Solutions

A Trusted Industry Leader in Electronics & Appliances

From Smart TVs to energy-efficient appliances, our products deliver performance and value you can count on.

A user-friendly app and affordable, simple-to-install hardware that makes checking in on your loved ones easy and stress-free.

Showcase at the Venetian, Bassano Suite #2801 and #2802

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

LUMI Spotlights Premium Motorized Ceiling Mounts

BOOTH 31121

LUMI’s new PLB-M07 Series Smart Electric TV Ceiling Mounts fit TV sizes up to 86 inches, delivering versatile and top-tier viewing options for audiences.

Premium motorized TV ceiling mounts, the PLB-M07 Series is known for the availability of smart control to adjust TV positions effortlessly. Specifically, emerging functions, including voice control and Tuya App control, transform the PLB-M07 Series from mere home-use equipment to the evolving generation that progresses with modern advancements. Further, LUMI’s distinctive design rationale is evident in the superior motor with an electric push rod, which ensures the PLB-M07 Series can move silently at a quicker speed. With simple commands, the PLBM07 Series can easily fold up to release space when not in use. Additionally, an intelligent collision avoidance system is applied with swiveling functionality.

Oshkosh CAMS Transforms Roadside Safety

BOOTH 5616, WEST HALL The Oshkosh Collision Avoidance Mitigation System (CAMS) is transforming roadside safety for emergency responders. Designed specifically for fire, emergency and law enforcement vehicles, CAMS provides lifesaving seconds of advance warnings to help prevent dangerous collisions. With its groundbreaking technology, CAMS not only helps enhance immediate safety but also helps deliver long-term operational benefits, with the potential to be adapted across multiple vehicle types and industries.

CAMS originated with Oshkosh’s Pratt Mill -

er Motorsports business and has been tailored for its Pierce business to address the unique challenges faced by first responders and roadside service workers in high-risk environments. The system employs advanced camera technology, artificial intelligence (AI), autonomous driving sensors and radar to detect the trajectory, speed and proximity of oncoming vehicles relative to parked emergency vehicles. By providing responders with 2-3 seconds of advance notice of an impending collision, CAMS significantly helps improve safety during roadside operations.

Cleer Audio Launches New True Wireless Earbuds

VENETIAN SUITES, 29-318 Cleer Audio is introducing the ARC3 True Wireless Open-Ear Earbuds, with a flexible ear hook hinge design that now includes voice control, wireless charging, LCD touchscreen smart case, Bluetooth 5.4 Multipoint connectivity, 50 hours of battery life and more.

The ARC3 earbuds feature multi-function al technology and are equipped with voice con trol, Dolby Atmos optimization with Dolby head tracking for immersive sound, aptX Lossless and Snapdragon Sound Certification, LDAC (Lossless Digital Audio Codec) Hi-Res ul tra-clear wireless audio transmission reproduces every drumbeat with subtle and rich details.

Features include powerful sound with its improved 16.2mm Neodymium Dynamic Driver and Lossless audio for an unrivalled im mersive listening with aptX Lossless

technology; Snapdragon Sound S5 Gen 2 certification and LDAC Hi-res ultra-clear wireless audio transmission. Supports aptX Lossless, aptX Adaptive, LDAC, AAC, and SBC.

New features include a new touch screen charging case supports wireless charging and with touch screen controls, built-in UV-C light and mirror, UV-C Light built-in to the charging case for cleaning and sterilization. ARC3 includes Spatial Audio, optimized for Dolby Atmos with Dolby head tracking and voice and head gesture command.

LUMI’s PLB-M07 Series Smart electric TV ceiling mount in use

Cleer Audio’s ARC3 true wireless open-ear earbuds

NEW & NOTEWORTHY

IOGEAR Unveils Wireless HDMI Extension Kit

BOOTH 2301 B, TITIAN IOGEAR’S 4K@60Hz Wireless HDMI Extension Kit offers 4K visuals and seamless control up to 50 meters away with this advanced system. Featuring reliable 5GHz wireless technology, remote keyboard and mouse functionality, and antiinterference pairing, our kit delivers crystal-clear picture quality and effortless setup, transforming any space into a wireless entertainment or workspace hub.

The 4K@60Hz HDMI KVM wireless extender system is comprised of a transmitter and receiver unit. Le-

IOGEAR’s 4K@60Hz HDMI KVM wireless extender system

veraging the 5G wireless frequency band, the extender offers a stable, anti-interference, and secure wireless connection with a range of up to 50 meters. This solution eliminates the constraints of traditional wired setups, providing a flexible and efficient method for extending 4K HDMI video, and keyboard/ mouse signals. Ideal for applications demanding high-resolution video transmission and remote control, such as video conferencing, digital signage, and server room remote access.

beyerdynamic’s AVENTHO 300 over-ear wireless headphones

Expands Wireless Product Line

VENETIAN PALAZZO HOSPITALITY SUITES. Beyerdyanamic is introducing new additions to its wireless product lineup. The technology-packed over-ear AVENTHO 300 takes over as beyerdynamic’s flagship headphone, while AMIRON 300 gives a new take on the company’s TWS earbuds.

ECOVACS Takes Robotic Cleaning Into New Frontier

BOOTH 52946

ECOVACS is touting its DEEBOT X8 Pro Omni as setting a new standard in robotic cleaning with the world’s first water-renewal mopping system. Its OZMO Roller Mop delivers fresh water at 10 times the pressure of conventional systems, tackling tough stains and maintaining hygiene with on-robot self-cleaning throughout each cleaning cycle.

TruEdge 2.0 Adaptive Edge Cleaning uses a 3D edge sensor and mop extension technology to reach corners, edges, and tight spaces with precision, while AI Instant Re-Mop targets and deep-cleans stubborn stains. On the vacuuming side, the powerful 13,000Pa suction combined with ZeroTangle 2.0 easily handles debris and pet hair without tangles.

The all-in-one OMNI Station takes convenience

further by automating tasks like mop washing, dustbin emptying, and water refilling. Features like 75°C hot water cleaning and 63°C hot air drying keep the system in peak condition with minimal effort.

AVENTHO 300 wireless headphones feature high-grade swivel and foldable aluminum yokes, lightweight materials, and an ergonomic design tailored for daily comfort. Equipped with beyerdynamic’s iconic STELLAR.45 drivers, engineered in Germany, AVENTHO 300 delivers a detailed sound experience.

Designed for modern listeners, AVENTHO 300 is Apple MFi certified and features Dolby Atmos head tracking technology, offering immersive spatial audio that adapts to your movements. To elevate the listening experience, AVENTHO 300 incorporates Hybrid Active Noise Cancelation (ANC), powered by dual Sony chipsets on either side of the headphones.

AMIRON 300, the latest evolution of beyerdynamic’s true wireless earbuds series, offers the brand’s signature studio sound in an ultra-lightweight, compact design.

Equipped with beyerdynamic’s signature 10mm dynamic drivers, AMIRON 300 delivers pristine audio. AMIRON 300 have deep bass, precise mids, and crystal-clear highs, making every listening experience feel like a studio session.

NEW & NOTEWORTHY

Jasco Unveils New Smart TV Streaming Remote

The Jasco UltraPro One-Touch Smart TV Streaming Remote revolutionizes home entertainment with its patent-pending OneTouch technology. Designed for effortless setup, users simply press the button for their TV brand—Samsung, LG, Sony, Vizio, Fire TV, Roku TV, or Google TV—to instantly control their devices without the need for programming.

Four dedicated hotkeys provide one-touch access to popular streaming platforms like Netflix, Prime Video, Disney+, and YouTube, eliminating tedious navigation through menus. The remote’s ergonomic design ensures comfortable handling, while the fully backlit keypad supports late-night viewing.

In addition to innovation, Jasco commits 50 percent of net profits to charitable causes such as food, water, and shelter, allowing consumers to make a meaningful impact with every purchase.

TORRAS MiniMag Power Bank: Power Charging On the Go

BOOTH 30847, SOUTH HALL The TORRAS MiniMag power bank 10000mAh is ideal for those who are always on the go. Despite its slim design, it packs a punch with a 10000mAh capacity, providing enough juice to keep devices charged throughout the day.

At just 0.64 x 2.64 x 4.09 inches, this MiniMag Qi2 power bank offers ultrathin portability without sacrificing power. It easily fits in a pocket, delivering fast, reliable charging wherever you go for a perfect blend of convenience and performance.

The slim power bank is a portable charger with powerful magnetic attraction, allowing for easy attachment and charging without the need for a charging cable, as there are no cables to fuss with.

The power bank can be charged more than 500 times and the battery will not age within three years. Equipped with advanced safety features like NTC temperature control and overcharge protection, this charger ensures safe charging for your phone.

Showcase Holograms Bring Diverse Product Line to CES25

BOOTH 15958, CENTRAL HALL Showcase Holograms is unveiling its cutting-edge line of holographic display products, combining innovative technology with everyday devices to transform the way we experience entertainment, decor, and business advertising.

A diverse range of holographic products on exhibit range from affordable, consumer-friendly devices to large, crowd-drawing holographic arrays, including:

• Interactive Hologram Displays: Hologram wireless speakers seamlessly blend music with dancing holograms.

• Hologram digital and analog clocks are functional and visually stunning

• Hologram picture frames turn cherished pictures and videos into holographic masterpieces.

• Customized Hologram Globes blend audio and visual holographic elements, transforming a traditional snowglobe into a cutting-edge work of art ideal for theme-parks, museums, zoos, and gift shops.

• Holographic Fish Tanks feature realistic looping marine life holograms that eliminate the need for traditional aquariums while maintaining their charm—-ideal for homes, offices, or businesses.

• Large Holographic displays ranging from large tabletop displays to six-foot human hologram arrays and full holographic walls. These devices redefine advertising and event engagement with unmatched visual impact.

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

BASSANO MEETING ROOM 2901, Creative Technology and Mimi have teamed up to transform personalized audio with the launch of the Aurvana Ace Mimi, the latest TWS earbuds to join the acclaimed Aurvana series. This collaboration puts users in the driver’s seat, offering customized audio that’s finely tuned to their unique hearing profiles. Equipped with cutting-edge xMEMS dual-driver system and LDAC, the Aurvana Ace Mimi delivers unparalleled clarity, breathing new life into audio content with enhanced richness and detail. With every note, beat, and dialogue becoming more immersive and personal, redefining how users

SAMSUNG, BOOTH 18604, CENTRAL HALL As the fastest growing OLED TV brand, Samsung is continuing to exemplify innovation with its newest flagship OLED—the S95F. Thanks to an improved glare-free technology with a lower reflection rate, glare from overhead lighting, floor lamps and sunshine will be even less noticeable than before. Now, the screen provides a better viewing experience across dark rooms and bright, while maintaining its Pantone-validated colors, pure blacks and bright whites. The S95F is also even brighter than its predecessor. Plus, for gamers, the S95F delivers a 165Hz variable refresh rate, giving every player a competitive edge.

NEW & NOTEWORTHY

For Fleets and Drivers, MMD Tool Eases Transition to EVs

BOOTH 6379, WEST HALL Make My Day (MMD) helps fleets and drivers to shift to EVs and manage the charging of the vehicles. By using unique data and technology. MMD helps its B2B customers reduce costs and CO2, providing them with a positive ROI from day one. MMD solutions can be used by API or Whitelabel. Make My Day’s Fleet Electrification Planning Tool is a comprehensive solution for calculating and managing the seamless transition of your fleet to electric vehicles (EVs) with ease.

Planning and executing your fleet transition from Internal combustion engine vehicles to sustainable electric vehicles can be complex, involving considerations such as vehicle selection, charging infrastructure deployment, and financial analysis.

Analyze your fleet’s performance and operations in real time and get a comprehensive report to guide your electrification journey. Save money, and time, and reduce CO2 emissions--all in one powerful solution.

Via Bio-sensing, NextSense Tone Buds Aid Better Sleep

BOOTH 62248 NextSense Tone Buds are advanced bio-sensing earbuds engineered to improve sleep through the integration of clinical-grade EEG and brain-responsive audio technology. By continuously monitoring brain activity, Tone Buds go beyond tracking to actively improve sleep in real time. The AI-powered audio system responds to the user’s brain waves, delivering scientifically validated soundscapes that ease the transition into sleep. And when Tone Buds detect stage N3 sleep they emit subtle pink noise stimulation that augments the brain’s slow wave activity, enhancing restoration.

Developed by NextSense (a neurotechnology startup building intuitive, biosensing wearables for better brain health), Tone Buds prioritize user privacy. The company ensures that data collection is conducted with explicit consent, remains anonymized, and is protected by robust encryption protocols. Tone Buds will be available to consumers in the Spring of 2025.

automotive

VUEROID Adds ISP Technology to New 4K Dash Cam

BOOTH 50017, VENETIAN VUEROID is launching its latest model at CES 2025, the S1 Infinite dash cam, a high-resolution 4K automotive dash cam that captures reliable, high-quality evidence for accidents and other automotive incidents. The S1 Infinite goes to the core of what users need in a car’s dash cam--unparalleled video clarity to capture more data without the distraction of unnecessary features, setting a new standard for video clarity in dash cam technology. The S1 dash cam serves as a form of insurance, delivering reliable video recordings when they’re needed most.

VUEROID offers automotive users superior clarity in all driving conditions with NC&’s proprietary patented Image Signal Processor (ISP) technology for crystal-clear video quality, focusing on the elements that matter most: lens, sensor, ISP, and SoC. Owing to VUEROID’s proprietary ISP technology, adjustments can be fine-tuned to 18 different parameters, including brightness, sharpness, and noise reduction.

VUEROID’s

NextSense Tone Buds prioritize user privacy

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

ONANOFF, BOOTH 54654, VENETIAN Onanoff is launching BuddyPhones EcoBuddy, a new edition to the acclaimed BuddyPhones line of childfriendly headphones specifically designed to protect kids’ hearing while also protecting the planet. Placing environmental responsibility front and center, BuddyPhones EcoBuddy is made from 30 percent recycled materials, primarily oceansourced polypropylene and ABS plastic, making them the most sustainable headphones available today, according to the company. While BuddyPhones EcoBuddy’s

SONY GROUP CORPORATION, GRAND LOBBY 5-1 Four base wireless speakers and 360 Spatial Sound Mapping, Sony’s flagship Theater Quad brings the true sound of cinema home. Creating 12 phantom speakers with wider coverage, every seat is the best seat in the house. It delivers an unmatched audio-visual experience, immersing you in every scene by supporting the latest formats that take all media to a whole new level. This innovation doesn’t come at the expense of the environment as Sony is committed to using less virgin plastic in products and packaging. The Theater Quad is a CES Innovation Awards Best of Innovation selection

NEW & NOTEWORTHY

Wearable Devices Features Mudra Link Neural Interface

BOOTH 15758, CENTRAL HALL Wearable Devices Ltd. is showcasing its latest Mudra Link neural interface wristband, a CES Innovation Awards 2025 Honoree in the XR Technologies & Accessories category. Mudra Link’s breakthrough design and pioneering capabilities bring hands-free digital control to Android, iOS, and more.

As the first neural interface wristband for Android, Mudra Link enables intuitive device interaction through neural signals captured from subtle finger and wrist movements, unlocking a new level of accessibility and interaction in digital environments.

As neural gesture technology becomes increasingly central to augmented reality (AR), extended reality (XR), and virtual reality experiences, independent research and user insights affirm that neural gesture control wearables can complement devices like Meta’s

Hisense

FreshVault Redefines Food Preservation Tech

Orion AR glasses by extending control beyond lineof-sight and field-of-view limitations.

Volcano Erupts at XGIMI

WESTGATE HOSPITALITY SUITES At CES 2025 XGIMI Technology is showcasing Volcano, a 2-in-1 Ambient Light Rejection screen and soundbar-a product that spotlights the company’s innovative approach to enhancing home entertainment with cutting-edge design and technology.

Key features include:

• Motorized 100-inch ALR screen: A floor-rising adjustable screen for versatile viewing, including a cozy fireplace-like effect at less than 50 percent raised.

• Built-in Harman Kardon Soundbar: Delivers immersive, high-quality audio without the need for additional speakers.

• Compact and Seamless Design: Space-saving and motorized for ease of use, integrating premium audio and visual elements in a small footprint suitable for many room sizes and styles.

•  Ideal for modern home decor: Elegant and sophisticated, blending high-end performance with style, aiming to complement modern home decor.

BOOTH 16625 Hisense is unveiling its groundbreaking FreshVault French Door Refrigerator at CES 2025, showcasing an industry-first vacuum-sealed drawer and advanced preservation technology that elevate freshness while promoting sustainability.

At the forefront of innovation, the VacuumSeal drawer maintains a low-oxygen environment, extending the freshness of meat for up to five days while keeping the fridge 99.999 percent bacteria-free. The WILL Technology-enabled HydroFresh Drawer preserves fruits and vegetables for up to seven days, using independent humidity control, ion sterilization, and tri-color lighting to simulate sunlight and enhance nutrient retention.

The FreshVault also features the VersaTemp+ middle pull-out drawer, with flexible temperature controls tailored to beverages and sensitive items like wine. Its three-layer vacuum glass door with Anti-UV and Low-E technology ensures consistent temperatures. A built-in automatic ice maker produces clean ice efficiently, while the tall ice and water dispenser accommodates large tumblers.

Hisense’s FreshVault French Door Refrigerator

Wearable Devices’ Mudra Link neural link interface wristband brings hands-free digital control to Android and iOS

XGIMI’s Volcano 2-in-1 ALR screen and soundbar

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

DK LAB, BOOTH 56142, VENETIAN A CES Innovation Awards 2025 Honoree in Content & Entertainment, DK Lab’s “Base on Board” advances baseball gaming by fusing IoT technology with traditional board game elements. It features custom polyhedral dice, strategic cards, and a cloud-connected mobile app that manages real-time game states. Bluetoothenabled electronic dice ensure seamless physicaldigital play. Players can import historical pro team data and actual player stats. Global leaderboards and team rankings add competitiveness. This innovative system combines tactile board game experience with precise sports analytics, offering an immersive, datadriven baseball experience.

Timekettle Ups Ante in AI-Driven Simultaneous Interpretation

RELI TECHNOLOGIES The Reli Birddy Smart Bird Bath is designed to enhance bird care with automated and intelligent features. It includes an automatic cleaning system, water quality monitoring, and temperature control to ensure a safe and healthy environment for birds. Powered by solar energy, it operates sustainably and can be remotely controlled via a mobile app, allowing users to adjust settings and monitor usage from anywhere. The bird bath is also equipped with a UV sterilization system to maintain hygiene. The Reli Birddy Smart Bird Bath is a CES. Innovation Awards 2025 Honoree in the Pet Tech & Animal Welfare category.

BOOTH 9163, NORTH HALL Timekettle is launching Babel OS, its first-ever operating system designed to redefine AI-driven simultaneous interpretation. This breakthrough not only sets a new benchmark for translation software but also significantly enhances the performance of Timekettle’s renowned hardware devices, delivering lightning quick transitions with solutions that can anticipate what is being said, adapt to customizable lexicons, and translate in over 40 languages with real human emotion and tonality.

Babel OS is available immediately and transforms Timekettle’s product lineup, including advanced devices such as the W4 Pro Earbuds, WT2 Edge/W3 Earbuds, X1 Interpreter Hub, and the T1 and T1 Mini Handheld Interpreters. These devices are now faster, more accurate, and more human than ever before. By enabling seamless and natural conversations, Babel OS brings Timekettle closer than ever to replicating the experience of having a live interpreter right by your side.

Timekettle’s W4 Pro Earbuds feature Babel OS

NEW & NOTEWORTHY

Onkyo Unveils ICON Hi-Fi Series

BOOTH 17204, CENTRAL HALL Advancing its electronic products with the introduction of the Onkyo ICON Hi-Fi Series, a powerful, exquisitely modern, feature-packed premium Series with three outstanding models. The goal is to establish Onkyo’s most premium hi-fi series of products, with a roadmap supporting audiophiles to include additional products and categories soon.

The new ICON P-80 Network Preamplifier, M-80 Power Amplifier and A-50 Network Integrated Amplifier offer powerful and pure sound through an exquisitely designed modern chassis that connects and drives loudspeakers like no other. ICON’s new High Current, High Speed and High-Resolution series offers far more than its striking glass meters and aluminum enclosure facade.

The Series features DIDRC, Dynamic Intermodulation Distortion Reduction Circuity, which reduces beats generated in the ultra-high frequency band by DIDRC’s High Slew Rate Circuit improving the sound of analog recordings and stabilizes audio signals. ICON is a technology-packed series with Dirac Live for 2-Channel, and new Premium Stereo DAC Ak4452 32bit/768kHz, a dedicated DAC for low distortion, and a custom power supply (M80 and A50), and a Fan-Less Design eliminates noise for musicality in all three models.

LG Offers ‘Affectionate Intelligence Agent’

BOOTH 15004 LG Electronics’ AI Companion Device is a hyper-personalized Affectionate Intelligence agent that understands people and enhances experiences. It possesses advanced robotics technology due to its two-legged wheel design and can move autonomously through vision recognition.

With an understanding of situational context and users’ emotions, it provides emotional support with natural voice conversations fueled by generative AI. Through multimodal sensing, it can support safe solutions by detecting and responding to risks such as falling. It provides an intelligent smart device control experience due to integrated voice control and active notifications about home appliances and IoT devices.

LG’s Self-Driving AI Home Hub is a CES Innovation Awards Honoree in the Artificial Intelligence and Smart Home categories.

Xthings Strengthens Home Security Product Lines

BOOTH 51732, VENETIAN Xthings is showcasing new products from its best-selling line of smart home locks, ULTRALOQ, including Bolt Mission UWB + NFC, heralded by the company as the world’s first smart lock with ultra-wideband technology, and a new version of ULTRALOQ Bolt NFC, the advanced smart deadbolt that supports Apple Home and home key.

Bolt Mission UWB + NFC redefines smart door locks with the most precise, hands-free auto-unlocking experience available. Using ultra-wideband (UWB) technology, the same technology commonly used in digital car keys, Bolt Mission senses the keyholder’s phone location with centimeter-level accuracy, determining both distance and direction of approach. This spatial awareness enables automatic unlocking as

users approach from the outside and also prevents unintended unlocking when users are inside their homes.

The new version of ULTRALOQ Bolt NFC is ULTRALOQ’s first deadbolt to support Apple

Home and home key functionality. Users with compatible iPhone and Apple Watch devices that have set up digital keys in their Apple Wallet can unlock Bolt NFC by simply tapping their device to the lock.

Onkyo’s ICON M-80 power amplifier

Xthings’ ULTRALOQ Bolt NFC advanced smart deadbolt supports Apple Home and home key

NEW & NOTEWORTHY

NEW PRODUCTS AT CES 2025

HANSEO UNIVERSITY, BOOTH 61720, VENETIAN Hanseo University’s Underground Drone can perform autonomous flight by utilizing LiDAR in environments where GPS signals are unavailable, creating real-time 3D maps of the surroundings and estimating their position. In irregular underground environments, the drone uses 360-degree LiDAR to comprehensively capture the entire surroundings, detecting obstacles and preventing collisions. The Underground Drone is equipped with AI-based imaging capabilities, enabling it to transmit essential exploration data for mining or detect structural defects in underground infrastructure to the ground station in real-time. Hanseo University’s Underground Drone is a CES Innovation Awards 2025 Honoree in Drones.

Naqi Logix Honored for Neural Earbuds

EUREKA PARK, BOOTH 62232

Naqi Logix is celebrating its second consecutive CES Honoree Innovation Award in the Accessibility and Aging category. The 2025 award is for the Naqi Neural Earbud.

This non-invasive, hands-free device enables users to control digital devices without physical touch, voice, or visual input, a compelling alternative to brain implants.

Using proprietary technology, the Naqi Neural Earbud empowers users to control computers, wheelchairs, robotics, and more by detecting facial micro-gestures. Naqi is also developing applications across gaming, healthcare, accessibility, and beyond to transform human-device interaction.

VirtuRide: No More Boring Indoor Cycling

BOOTH 60455 No more boring indoor cycling classes where you’re stuck looking back and forth between an instructor and the mirrors on the walls, sitting on a bike that doesn’t move. VirtuRide decided to put an end to the monotony.

With patented technology, VirtuRide claims to be the only indoor cycling studio in the world where you can ride and move with your bike, in front of a mega screen with real road videos that the company films. Your bike will incline up to 20 degrees up and 20 degrees down and tilt up to 10 degrees from side to side, allowing you to move in tandem with the terrain over which you ride. On top of that, a personal 20-inch fan will keep your core temperature low. Throughout the ride, your name, heart rate and calories burned will be displayed on the side screens to give you an overall experience of cycling on a real road. It brings the ultimate outdoor riding experience to the indoors.

VirtuRide offers an overall experience of cycling on a real road

NEW & NOTEWORTHY

Garmin’s inReach Messenger Plus

Say It, Show It, Share It with Garmin inReach Messenger Plus

BOOTH 3540, WEST HALL Say it, show it, share it with the inReach Messenger Plus, a 2025 CES Innovation Award winner and Garmin’s first satellite communicator with photo and voice messaging.

In addition to global two-way texting, location sharing and SOS capabilities, inReach Messenger Plus lets you stay connected to family and friends with voice recordings, photos and group messaging on the Garmin Messenger app, even when you’re beyond cell service.

With a durable and temperature-resistant design, inReach Messenger Plus is built for extreme adventures and boasts a battery life that can last for weeks. Explore with peace of mind knowing you can trigger an interactive SOS message anytime. In the event of an emergency, the inReach Messenger Plus and Garmin Messenger app can send an interactive SOS text message to Garmin Response, a 24/7-staffed international emergency assistance coordination center. Photo and voice messages can also be shared during an SOS, giving response coordinators the ability to see and hear details of the emergency firsthand.

Ohsnap Launches Snap Grip Luxe for All Phone Models

BOOTH 3808, SOUTH HALL Ohsnap’s new Snap Grip Luxe matches the look and feel of high-end smartphones with an aerospace-grade aluminum trim with several color finishes. The grip is thinner than the camera bumps on phones, measuring just 2.5mm thick. Inside the grip, four spider-like legs collapse into themselves like a scissor lift to achieve the ultra-thin profile, and tiny magnets within securely hold the grip closed.

Slide the Snap Grip Luxe open with one hand and choose from one of four finger positions for a super comfortable grip or lock it in place for a solid kickstand mode. The Snap Grip Luxe attaches to most cases or phones with a reusable nano-adhesive. If the Snap Grip Luxe needs to be repositioned or transferred to another case, just run water over it, let it air dry, and the adhesive will reactivate.

The Snap Grip Luxe is available in a variety of colors at https://ohsnap.com/products/snap-4-luxe Also available in monochrome colors at https://ohsnap.com/products/snap-grip-colors

Withings Previews OMNIA Health Screening. Mirror

BOOTH 54119, VENETIAN Withings is presenting a bold vision of personal health with OMNIA, a conceptual product designed to provide users with an unprecedented, interactive 360-degree view of their vital indicators. Withings considers OMNIA as a transformative experience that reimagines digital health possibilities. It turns health monitoring into an integrated, interactive, and AI-powered daily experience, leveraging Withings’ cutting-edge technologies to deliver actionable insights and a holistic view of health.

The interconnected nature of health means that changes in one system of the body can ripple through and influence others, highlighting the critical need to understand correlations between biomarkers. OMNIA, currently in development, is poised to revolutionize health management by leveraging AI to aggregate, analyze, and interpret key indicators such as heart health, nutrition trends, body composition, lung function, activity tracking and sleep quality.

Ohsnap’s Snap 4 Luxe limited edition pink model

Refreshed. Recreated. Reimagined.

In August 2024, we revealed a new logo for the Consumer Technology Association (CTA)® and CES, a symbol that embodies the connection between technology and humanity. For the first time in our history, CTA and CES now share one mark – unifying the brands and the power behind them.

About the Mark

The new mark pays homage to our roots – the iconic “CES fins” – while embracing the future. The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades.

Why Now?

These changes are for the industry we serve and the countless innovators who push the boundaries of what is possible. It comes at a pivotal moment in our history – CTA’s 100th anniversary and a time of unprecedented momentum for CTA, CES, and you, the industry we support and represent. Just as the industry continually transforms so must our perspective, our approach and our vision for the future.

A New CES.tech Experience

In conjunction with a refreshed mark, we have redesigned and rebuilt CES.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place.

As technology evolves at an unprecedented pace, it’s crucial to stay informed about the cutting-edge developments that are redefining industries and enhancing our daily lives.

Check out some of the stories you can find on CES.tech.

New Tools to Elevate Your CES Strategy

In addition to insightful articles and thought leadership, our new site also offers resources tailored to each audience to help them navigate their unique experiences at CES.

Guides and Resources

Our guides and resources pages offer curated toolkits for each audience — attendees, exhibitors and members of the media — that include everything from sample itineraries and tips to take in the show, to important logistics about transportation and where to pick up your badge. Use these guides to craft your perfect and personalized CES experience.

CES.tech/exhibitor-guides

CES.tech/attendee-guides

CES.tech/media-guides

Opportunities at CES

Each of our primary audiences also has a page dedicated to all the ways they can get involved and make the most of their experience at CES. Whether you are a veteran of CES, returning to find the connections and collaborations you always recreate, or a first-time attendee discovering the unexpected ways you can upgrade your experience, these pages curate a perfect package of the opportunities each audience can take advantage of.

CES.tech/exhibitor-opportunities

CES.tech/attendee-opportunities

CES.tech/media-opportunities

CAN’T MAKE A SESSION?

CES Keynotes and select conference programming are available live and ondemand on CES.tech and the CES Mobile App! Plus, after the show you’ll have expanded access to hundreds of hours of conference programming, diving into the latest in digital health, generative AI, sustainability, gaming, vehicle tech, cybersecurity, future of money, space tech, and more.

Did You Know There are 3 Kinds of Quantum?

While it’s still early days for quantum technology, what once seemed like science fiction is now on the brink of transforming industries and everyday life. But did you know there are three distinct kinds of quantum technology? Let’s dive into this exciting field and understand what makes it so revolutionary.

Understanding the Basics

Quantum technology uses properties of quantum mechanics to enable new and improved networking,

QUICK FACTS

Stepping back at CES 2019, IBM unveiled its System One device, the first circuit-based commercial quantum computer.

The basic unit of quantum information is the qubit. Researchers are working with several different core types of qubits – all are under development and have different projected advantages for different kinds of problems.

• Trapped Ions

• Cold Atoms

• Superconducting Qubits

• Photonic Qubits

• Solid-State Qubits

• Topological Qubits

computing and sensing. These properties can be difficult to work with and may require production at very low temperatures in a process known as cryogenics, special shielding and error correction. But the projected benefits are significant, and many companies (including CES exhibitors) are working in this space.

The Three Types of Quantum

Now on to the three major emerging market sectors, each of which harness different quantum properties to address specific challenges and open new possibilities.

1. Quantum Computing

Quantum Computing stores information using qubits rather than the bits of current “classical” computing. Where a traditional computing “bit” is either one or zero, and never both, a qubit can hold multiple states simultaneously. The power of these structures allows quantum computers to do more with a few dozen qubits than the most powerful classical computers — for the right kinds of problems.

2. Quantum Communications

Quantum communications harness the principles of quantum mechanics to secure information in ways that classical systems cannot. One of the most promising applications is quantum key distribution (QKD), which allows for the secure distribution of encryption keys. Unlike traditional methods, QKD sends information using quantum states with properties like entanglement or superposition.

QUICK FACTS

One way to thinking about quantum computing is an accelerator that speeds up certain steps in classical computing or helps find an optimal solution to a complex problem.

Hybrids of quantum and high-performance computing, and of quantum and AI/ML, will be important in finance, chemistry, materials, logistics and more. Early commercial solutions are emerging from R&D and extremely powerful solutions are expected in the early 2030’s.

It’s physically impossible to eavesdrop on such data without disturbing these properties, so QKD ensures that any attempt to intercept the key will be detected, making the communication channel inherently secure from eavesdroppers covertly capture private keys. This method of securing information has the potential to revolutionize how we protect sensitive data, from financial transactions to national security. As quantum communication technology matures, we can expect it to become a crucial component of cybersecurity infrastructure.

3. Quantum Sensing

Quantum sensors are already making waves in the commercial sector. These devices exploit quantum phenomena to achieve levels of sensitivity and precision far beyond that of classical sensors. By measuring quantities with unprecedented accuracy, quantum sensors are transforming fields such as medical imaging, navigation, and environmental monitoring.

The quantum sensor market is not just a theoretical concept; it is already a significant commercial sector, with global revenue estimates reaching $1 billion USD in 2022 and increasing at a rapid pace. This growth reflects the practical value and increasing adoption of quantum sensing technologies in various industries. Quantum is Changing the Landscape of Data Security

Your IT department knows that the encryption used for internet and website security is at risk from quantum computing. When powerful quantum computers arrive in the early 2030’s, public-key encryption will no longer protect data. This impacts everything from the technology behind “https://” on corporate websites to government secrets. Worse, data collected by eavesdroppers today can be decrypted when those systems arrive. IT departments around the world are inventorying their use of encryption technologies and talking to vendors about upgrading to newer “postquantum computing” (PQC) technologies.

QUICK FACTS

Quantum technology could be in your home right now. Some smart TV display screens use “quantum dots”, semiconductors so small that they exhibit quantum effects. When energized, the dots absorb the energy and give it back off as red, green or blue light. With the stimulant energy controlled by sophisticated electronics, quantum dots are the pixels of these televisions.

What’s Next?

Quantum technology is more than just a buzzword; it’s a transformative force that promises to reshape industries and enhance our capabilities in ways we are just beginning to understand. The quantum future is not far off – CES 2025 will give you a glimpse into what the future holds.

Innovating Energy: How Technology is Shaping Our Power Systems

Around the globe, energy usage is experiencing a fundamental change, with technology at its core. But what does this mean for our everyday lives, and why is it happening now? Explore how recent developments are fueling progress toward a more sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs.

Simply put, “energy transition” refers to a shift in energy sources — the materials used to power our world. While it might seem like a trendy term, the concept is anything but new. In fact, society has already undergone two major “energy transitions,” moving from firewood to coal to oil. And now, we’ve reached another pivotal point in the energy revolution.

At its core, this energy transition is about moving from a reliance on traditional, carbon-based sources to more efficient and lower carbon options, such as renewables (wind, solar, hydropower) and even nuclear energy. It’s also about modernizing our power grid, making it more efficient, reliable, resilient, and decentralized. In short, we’re not simply looking to swap energy sources, we’re reshaping how energy flows through our communities and our lives. And just like the energy transitions of the past, technology plays a critical role in driving and defining this next era of energy.

Why the Energy Transition Matters Now

The urgency of this transition stems from multiple factors — regulatory commitments, private sector initiatives, and our evolving consumption habits. Governments worldwide have agreed to ambitious energy goals, such as those outlined in the Paris Climate Accords, which set a target to reduce emissions by 43% by 2030. Countries are working toward meaningful changes in their energy systems to meet this timeline and those outlined in other agreements.

On the private sector front, many companies are committing to more sustainable energy practices for a variety of reasons, including cost savings, a sense of social and environmental responsibility, and to maintain a competitive edge. The evolving expectations of consumers are driving businesses to rethink their energy strategies — particularly consumers belonging to Gen Z, a group dubbed “the sustainability generation” and known for spotting inauthentic brand promises.

What makes this moment so important is that the world is not just shifting to cleaner energy sources, but is also laying the groundwork for a global infrastructure that can support increasing demands for sustainable solutions and a growing population. Already, there are more than three times as many people in the world as there were in the mid-20th century, and the population is expected to increase by nearly 2 billion in the next 30 years. This transition will address not only energy production, but also the technology and infrastructure needed to maintain a resilient, decentralized energy network.

Technology’s Role: Now and Into the Future

Technology is making the energy transition both possible and essential. It’s not just transforming how we produce and use energy, but also driving demand in ways that make this shift more urgent — while evolving our relationship with energy.

One example of how innovation is — literally — driving the need for the energy transition is electric vehicles

(EVs). Improvements in EV technology kickstarted EV adoption, and now, having more EVs on the road is intensifying demand for infrastructure upgrades. That demand is evidenced by government initiatives, like the U.S. Department of Transportation’s recent announcement of $521 million in grants to build out the national vehicle charging network. These types of investments support the growing adoption of electric mobility, reducing reliance on gasoline while empowering consumers to take a more active role in the energy ecosystem.

Data centers are another interesting factor in this energy transformation. Technologies like AI, cloud computing, 5G networks, and cryptocurrency have caused an uptick in energy demand at data centers, due to the amount of computing power they require. Estimates show that data center electricity consumption for the U.S. alone could reach nearly 260 terawatt-hours (TWh) by 2026, roughly equivalent to Japan’s total energy consumption. However, technology is already solving its own energy usage issues, with advances in AI and energy-efficient technologies helping to mitigate this impact. One excellent example is Brainchip’s Akida™ on-chip learning technology, which reduces reliance on cloud computing by enabling AI processing to occur locally, thereby lowering latency and energy consumption while enhancing security.

The data centers that support many of today’s promising technologies are also spurring innovation in energy-efficient temperature control. Cooling systems account for about 40% of data centers’ energy usage, and already, smart HVAC systems are making an impact. Supported by IoT solutions from companies like Eaton, Microchip Technology, and Intellias, these technologies optimize energy use, predict maintenance needs, and ensure that both enterprises and consumers are part of a more efficient, responsive energy grid.

Looking forward, the future of energy lies in decentralized systems powered by smart technologies. From small modular reactors (SMRs, a new type of nuclear plant) to battery storage

systems operating at residential, commercial, and grid scales, there are already a variety of innovations being developed and deployed that help make more localized energy usage possible.

Just as digital health solutions revolutionized health care, empowering individuals to take more control of their own well-being, decentralized energy systems will allow businesses and individuals to generate, store, and distribute their own energy. Eaton’s “everything as a grid” approach exemplifies this shift by integrating various energy sources and storage solutions into a cohesive, flexible system. This enhances grid stability, while also helping consumers manage their energy use more effectively, reducing reliance on centralized power plants. In the same vein, Haus.me’s self-sustaining, solar-powered homes show the potential for entirely off-grid living, offering energy efficiency that’s 20 times greater than the average U.S. household. These advancements highlight the transformative potential of smart home technologies and energy management systems. By enabling more efficient and sustainable living, they pave the way for a future where energy resilience and innovation are at the forefront.

As we stand on the brink of this new energy era, it’s clear that the transition is about more than just changing our power sources; it’s about leveraging technology to build a sustainable, efficient, and resilient energy system capable of meeting society’s evolving needs. From smart grids to decentralized energy solutions, the advancements we develop and embrace today will shape the evolution of our power infrastructure for generations to come.

See It at CES

The energy transition is a multifaceted process requiring innovation across many sectors — and CES is the only place where you can see the full picture. Discover solutions from forward-thinking companies in energy/power, EV infrastructure, and other key industries.

Pivot or Die offers lessons for leaders across every

AUTHOR BOOK SIGNINGS

Jan. 8, 3:15-4:15 PM, Venetian Expo, 2nd Floor Lobby

Jan. 9, 10-11 AM, LVCC, West Hall Lobby

Jan. 10, 11 AM-Noon, LVCC, West Hall Lobby

Foreword by Ed Bastian CEO, Delta Air Lines

The Association Behind the Show

As the producer of CES, the world’s most powerful tech event, the Consumer Technology Association (CTA)® is at the forefront of innovation. For over a century, CTA has been instrumental in shaping the future of technology and advocating for the tech sector. Through our events, resources, and membership benefits, CTA plays a crucial role in connecting innovators, policymakers, and businesses to propel technology forward.

Unlock the Power of CTA Membership

In the ever-evolving world of technology, staying connected, informed and ahead of trends is vital. CTA has long been a leader in building a community of trailblazers who shape the future of tech. By joining CTA, you gain access to exclusive opportunities and year-round benefits designed to elevate your business and career.

Exclusive Benefits at CES

As a CTA member, you gain unparalleled advantages.

• Complimentary Registration: Enjoy complimentary registration for your team for a limited time.

• Discounts: Receive savings on booth space, conference passes, and Innovation Awards entries.

• Member Lounges: Access private spaces to recharge, network, and conduct meetings away from the bustling show floor.

• Networking Opportunities: Attend exclusive events, such as the CTA Member Party, to connect with industry leaders and peers.

VISIT THE CTA CENTER AT CES

As the producers of CES, we encourage you to check out the CTA Center — your go-to destination for all things CTA at the show. Located in the lobby of the West Hall, this dynamic space offers the opportunity to connect with CTA staff, explore membership benefits, and learn from industry thought leaders on the CTA Stage.

• Connect with Staff: Learn how CTA membership can elevate your business.

• Dive Into History: Take part in an interactive activation showcasing the evolution of the CTA brand.

• Be Inspired: View an exciting lineup of programming on the CTA Stage, featuring thought-provoking and inspiring sessions. Explore the full schedule on CES.tech/Schedule .

Beyond CES: Membership That Works

All Year

The benefits of being a CTA member extend year-round:

• A Seat at the Table: CTA gives you a voice in shaping the tech industry’s future. Join one of CTA’s member divisions, like the Smart Home or Video Division, to collaborate with peers and guide the direction of policies and standards.

• Exclusive Research: Stay ahead with cuttingedge market insights and analysis available complimentary to members.

• Your Advocates for Innovation: We work closely with regulators, legislators and public policy stakeholders to represent the entire industry’s interests.

• Networking Opportunities: CTA offers invaluable opportunities to connect with industry peers and thought leaders year-round. Whether at in-person events like Tech Week and the Technology & Standards Forum or during Virtual Roundtables, you’ll gain insights and build lasting connections.

Advocacy

We are your advocates for innovation. Through our policy work at the federal, state and local levels across North America, we support the innovation economy and fight laws and rules that delay, restrict or ban the development of consumer technologies.

Event Highlights

Conversation

with a Commissioner

CTA’s “Conversation with a Commissioner” series has featured discussions with Commissioners across federal agencies including the Consumer Product Safety Commission, Federal Communications Commission, Federal Maritime Commission, Federal Trade Commission, and U.S. Food & Drug Administration.

Tech Week

CTA celebrated its 100th anniversary during CTA Tech Week, bringing together policymakers and industry leaders to recognize the achievements of the Digital Patriots honorees and experience the latest tech innovations at CES on the Hill.

Policy Priorities

Artificial Intelligence

CTA led the charge for clear and unified AI legislation, advocating for national frameworks to unlock AI’s full potential. We fought against state-level rules that would create costly confusion for businesses and hinder innovation.

Competition

CTA pushed back against the FTC’s anti-innovation rules, and fought new rules that would prohibit progrowth mergers.

Cybersecurity

CTA spearheaded the development of the U.S. Cyber Trust Mark, ensuring smart product security and empowering consumers with the tools to make informed choices about connected devices.

Digital Health

CTA drove efforts to expand telemedicine access, breaking down barriers to care. We also supported the formation of the Congressional Digital Health Caucus to sustain momentum for innovation in healthcare.

Patents

CTA aggressively backed legislation for greater transparency in patent litigation and took a strong

CTA LOBBY DAY DURING TECH WEEK 2024

stand against bad actors weaponizing invalid patents to stifle innovation.

Privacy

CTA fought to establish a single, national privacy framework to protect consumers without creating a patchwork of conflicting state laws or opening the door for predatory trial lawyers.

Trade

CTA campaigned for free trade policies and sounded the alarm on the inflationary impact of tariff hikes on consumer tech. We armed policymakers with data to protect American businesses and consumers from harmful protectionism.

Visit CTA.tech/Advocacy to learn more about CTA’s policy priorities.

CTA Member Groups

Make invaluable connections and collaborate with various innovators to propel the industry forward. Technology-based and industry initiative member groups are open to all CTA members and offer promotional programs, research projects, industry training and more.

• 21st Century Workforce Council

• Accessibility and Age Tech Working Group

• Accessories Division

• AI Working Group

• Audio Division

• Communications Committee

• Content and Entertainment Council

• CTA Apprenticeship Coalition

• Diversity and Inclusion Working Group

• Drone and Air Mobility Working Group

• Entrepreneur Council

• Gaming Working Group

• Health Division

• Retailer Council

• Self-Driving Vehicles Working Group

• Smart Home Division

• Vehicle Technology Division

• Video Division

• Wireless Division

INNOVATION FOR ALL AT CES 2025

Diversity is the bedrock of innovation. CTA is committed to the advancement of diversity, equity and inclusion at CES and beyond.

For innovation to reach its full potential, diverse voices and perspectives must be heard and amplified for businesses in the tech industry to flourish. That’s why CES 2025 is celebrating D&I champions, funders, thought leaders and pioneers. Women, people of color, and people with disabilities and agerelated challenges are making a difference despite a history of underrepresentation and lack of funding in the technology field.

The Innovation for All program at CES 2025 brings together thought leaders and allies for engagement opportunities, networking, policy discussions, and best-practices exchanges in advancing diversity and inclusion in the tech industry. Program formats range from dynamic panel discussions to networking events that connect industry professionals and tech founders from underrepresented groups. Download the CES 2025 app and plan to participate in diversity and inclusion activities at CES.

CTA Event Highlights

We provide a platform for tech leaders to connect and collaborate, plus guide future innovators to propel the industry forward. Through exclusive events, we provide key opportunities to make invaluable connections.

• CEO Summit

• CES®

• CES on the Hill

• Road to CES, separate events in Amsterdam, Las Vegas, New York and Paris

• CTA Digital Patriots® Dinner

• CTA Technology and Standards Forum

• CTA Winter Break

• Tech Week

CTA Virtual Roundtables

This virtual meeting series brings together CTA members and industry thought leaders for a moderated discussion on the hottest trends, challenges, and opportunities in tech.

CTA Match

CTA Match: Building Connections

CTA Match is an exclusive benefit for CTA members and CES exhibitors, designed to connect participants with key players in the tech ecosystem, including investors, innovators, and decision-makers. This program facilitates personalized matchmaking, offering opportunities to establish investor relationships and foster strategic collaborations. Whether seeking funding, partnerships, or industry insights, CTA Match provides a platform to build meaningful connections that drive innovation and business growth within the CTA community. Visit CTA.tech/match to learn more.

CTA Member Benefits at CES 2025

Member Lounges

• Private meeting rooms (first come, first served)

• Wi-Fi

• Refreshments

• Tables and seating

• TV, PCs, Printers

• Access to CTA Staff

Member Lounge Locations:

• LVCC North Hall, Level 2, N250

• LVCC West Hall, Level 2, W227

• Venetian, Level 2, Ballroom D-E

Member Lounge Hours:

• Monday, January 6: Noon-5 PM

• Tuesday, January 7: 9 AM-6 PM

• Wednesday, January 8: 8:30 AM-6 PM

• Thursday, January 9: 8:30 AM-6 PM

• Friday, January 10: 8:30 AM-4 PM

CTA Member Party

Presented By:

All CTA members are welcome to attend the CTA Member Party on Tuesday, January 7 from 7-9 PM.

Location: TAO Asian Bistro

Located in: Grand Canal Shoppes at The Venetian Resort Las Vegas

Address: 3377 S Las Vegas Blvd, Las Vegas, NV 89109

CTA Members only. CES Show badge and government-issued I.D. required for entry.

Exhibitor Perks

• Discount of $5 off per square foot on your booth space (conditions apply)

• Tickets to the VIP Networking Luncheons

• Priority points to apply toward a premium space selection at future shows and priority on booth change waiting lists

• Discount on CES Innovation Awards® entry frees

• Free online CES press list

Expanded Access

• Special recognition on badges and in directory listings

• 25% discount on conference passes

• Unlimited free early registration for all employees for your company (deadlines apply)

Moving technology forward. Together.

Technology is about changing people’s lives for the better. It’s about ideas, large and small, that keep us connected, that help us move, that spark even bigger ideas. The Consumer Technology Association (CTA)® convenes companies of every size and specialty in the technology industry to move us all forward.

Join our community of innovators to shape the future of technology.

Scan to learn more about CTA membership.

DOWNLOAD THE CES APP

• Build and manage your CES schedule

• Connect with other attendees

• Watch keynotes and select sessions live and on-demand

• Navigate the show with maps featuring blue-dot technology …and more!

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PRODUCT SPOTLIGHT

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MEET EEVA.

The all-in-one home life management platform! Adulting is HARD—all the planning, remembering, and coordinating you have to do can leave you overwhelmed. From notes and grocery lists, to home maintenance and shared calendars, eeva pulls it all into one smart, intuitive platform for you and your household. Manage your home, organize your life, sync with your people, and lighten your load with eeva!

www.eeva.ai

Booth: 60437

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YARBO: THE WORLD’S FIRST MODULAR YARD ROBOT

Yarbo is a modular, multi-functional yard robot designed to perform various outdoor tasks with ease and efficiency. It features interchangeable attachments for snow removal, lawn mowing, and leaf blowing, making it a versatile solution for year-round yard maintenance. With autonomous navigation and app-based controls, Yarbo is easy to use and works hands-free. www.yarbo.com support@yarbo.com

Booth: VENETIAN EXPO #51562

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MYWAVES

Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in increased REM Sleep. www.mywaves.tech

Booth: Venetian Expo, Hall G - 62040

AWARD – National Sleep Foundation Finalist – 2024

Booth Venetian Expo Hall C, on Level 2 - 53607

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The Holga Sparkle is a plastic “toy camera” that celebrates the charm of analog photography. Known for light leaks, soft focus, and retro vignetting, it creates dreamy, nostalgic images. Simple yet adjustable, it inspires carefree shooting with unique, unpredictable results. Embrace the artistry of imperfection and rediscover the joy of film photography. www.freestylephoto.com

Booth: 51273

HOLGA SPARKLE

PRODUCT SPOTLIGHT

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KODAK PRINTOMATIC+ DIGITAL INSTANT PRINT CAMERA

The Kodak Printomatic+ has everything you need in an instant digital print camera, plus more. Featuring a maximum resolution of 10MP, rapid print time, and a built-in rechargeable battery, this new generation of the Printomatic captures and prints every memorable moment instantly and in stunning clarity. Just point, shoot, and watch your memories come to life on smudge-proof, tear-resistant photo paper you can stick anywhere. Available March 2025.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

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HP SPROCKET PHOTOBOOTH

A Photo-printing Party Starter!

Get the fun started with the HP Sprocket

Photobooth. Bring and set up this portable photobooth at any wedding, reunion, graduation celebration, or holiday party as a perfect way to capture memories. Gather your friends and family and smile in front of the camera to capture beautiful, ink-free 3.5” x 4.25” instant print photos. Enjoy taking silly photos and fully customizing them with frames and filters at any celebration you want to remember forever. Available Now.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

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HP FILMSCAN 5” TOUCH SCREEN FILM SCANNER

Relive your cherished memories with the HP FilmScan 5” Touch Screen Film Scanner. Effortlessly convert your 35mm negatives and slides into high-quality digital images while previewing them on the large, vibrant 5-inch LCD touch screen. Designed for simplicity and performance, this scanner lets you breathe new life into your old photos, making them easy to view, share, and enjoy for years to come. Available March 2025.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

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KODAK LUMA 500 FHD ULTRA SMART PICO PROJECTOR

Experience MEGA Power in a compact size. The Luma 500 brings together your favorite apps, live TV, and 300+ channels, offering curated recommendations and powerful search across 10,000+ options. Enjoy stunning 1080p Full HD resolution with HDR and 4K support powered by DLP 0.23 technology. With 2-hour eco mode battery, Bluetooth, Wi-Fi, HDMI, and USB, this portable projector delivers brilliant visuals— anytime, anywhere. Available March 2025.

https://www.caglobal.com/

Booth: LVCC - Central Hall 14703

PRODUCT SPOTLIGHT

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AUTO-TUNING PIANO

QRS Music Technologies Introduces the Auto-Tuning Acoustic Piano. With the push of a button your piano is in perfect tune or with your own personal tuning. This patented achievement is made possible utilizing state of the art materials and electronics. Married to QRS’s other technologies deliver the perfect acoustic in-tune piano experience. Featured on the Story & Clark Academy Piano with PNOscan Studio. www.qrsmusic.com/ATP.php Booth: 54949

ERGOAV

This portable ice maker produces up to 22 lbs of ice daily, featuring a quick first cycle time of 6 to 9 minutes. It includes a 1.2 lbs ice basket and offers two bullet ice sizes to suit your needs. The touch operation ensures easy use, while its 3-hour battery life adds convenience for on-the-go situations. Perfect for parties, camping, or home use!

www.ergoav.com Booth: 51452

REVOLUTIONARY MASSAGE

COMFORT

MEETS SMART SOFA

OSIM uDiva SOFA combines luxurious seating with cutting-edge massage technology, designed to transform your living space. Tailored for modern families, it seamlessly integrates relaxation, entertainment, and wellness into one stylish, multi-functional solution. Maximize comfort and innovation in your home with this groundbreaking piece of furniture. https://sg.osim.com/ Booth: 54151

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BLACKLYTE GATEWAY G01: REVOLUTIONIZING REAL-TIME LIGHTING

The Blacklyte Smart Lighting Synchronization Gateway G01 is the first of its kind, integrating screen and game-action synchronized lighting technologies. With wired and wireless connectivity, it enables real-time, interactive lighting systems. Advanced scenario recognition dynamically adjusts lighting to match on-screen content and ambient audio, elevating gaming immersion to unprecedented levels.

https://blacklyte.com Booth: 15550

PRODUCT SPOTLIGHT

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GERMPASS TRANSMISSIBLE DISEASE PREVENTION

Transmissible disease is preventable, yet one of the leading causes of death globally due to perpetually contaminated high-volume touchpoints (HVTs) such as doors, restrooms, and elevators. GermPass’ one-of-a-kind patented technology automatically eliminates 99.999% of germs from these critical surfaces within 5 seconds after virtually every single touch, protecting you, your loved ones, and the world from illness and death. Check out GermPass at Venetian booth #54132 to see this revolutionary technology in action.

www.GermPass.com

Booth: 54132

AEGIS, AN INTELLIGENT MONITORING SYSTEM

AEGIS, an Intelligent Monitoring System, enhances situational awareness using AI-driven sensor fusion techniques and an advanced processor. AEGIS autonomously analyzes data patterns and trends to predict potential threats before they occur. AEGIS provides vigilant security, live video feeds, facial recognition, air quality monitoring, and sound classification. AEGIS integrates seamlessly with smart devices for enhanced communication and control. Designed for safety and convenience, AEGIS proactively addresses problems, ensuring a secure environment without requiring constant user oversight.

https://www.nandlogic.com/aegis/

Booth: 10767

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SENSERA BY FEMTO

Meet Sensera by Femto, an award-winning, AI-driven feminine self-care device that is designed for women who want to bridge the gap between pleasure and wellness. Featuring our proprietary Smart Release System (SRS) technology, along with biofeedback sensors, machine learning, and artificial intelligence, Sensera adapts to meet women’s changing needs and desires as they shift - especially during different phases of life. Every Sensera journey is just as unique as the user, and we aim to provide a progressive experience that celebrates a woman’s body, mind and spirit as they evolve.

www.senserawellness.com

Booth: 62048

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PRODUCT SPOTLIGHT

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INTELLIGENT CRANIUM IC-R RIDER EDITION HELMET

The Intelligent Cranium iC-R Rider Edition Helmet is designed for everyday riders seeking safety and connectivity. Featuring a streamlined HUD display, Dual ToF Sensors, and Rear Awareness LEDs, it enhances awareness and convenience. With its ergonomic design and durable build, it offers a perfect blend of comfort, style, and advanced technology.

www.intelligentcraniumhelmets.com Booth: 11029

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SEESTAR S30 ALL-IN-ONE SMART TELESCOPE

Discover the cosmos with the Seestar S30—an all-in-one smart telescope that combines cutting-edge features to redefine stargazing. Equipped with triplet apochromatic optics, a built-in camera, light pollution filters, and AI-enhanced live stacking technology, the S30 delivers breathtaking astrophotography with just a few taps on your smartphone. Its compact, portable, and user-friendly design makes it the perfect companion for stargazers of all levels.

https://store.seestar.com/ Booth: LVCC North Hall # 8237

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MATRIX ULTRASONIC AIR FAN

Matrix ultrasonic air fan utilizes an ultra-thin structural design to create an efficient solid-state heat releasing solution. The product’s power consumption is only 1W , applicable to fanless laptops, handhold gaming devices,smart phones and other ultrathin electronics.

• Highly efficient heat dissipation with airflow>0.42CFM

• Ultra-slim design with a thickness of only 2.2mm

• Ultra-low noise with volume less than 30 dB www.adwsensor.com

Booth: 10737

NEW & NOTEWORTHY

Energizer Powers Future with Smart Home Solutions

BOOTH 19134, CENTRAL HALL Energizer, renowned for its long-lasting batteries, is launching a new range of products designed to revolutionize the smart home market. Expanding beyond batteries, Energizer is now bringing its trusted reliability and innovation to smart home technology, including cameras, lighting, thermostats, door locks, pet feeders, and more.

Energizer’s new solutions are designed to meet the growing demand for reliable and innovative smart home products. By partnering with Energizer, retailers can offer their customers a seamless experience powered by a brand they trust.

Smart Home Technology: Energizer’s smart home devices provide convenience and control. With intuitive apps and voice-activated commands, managing a smart home has never been easier.

Advanced Cameras: Energizer’s state-of-the-art security cameras ensure homes and businesses are protected with cutting-edge surveillance technology.

Innovative Lighting: Energizer’s smart lighting solutions transform any space, offering exceptional color, brightness, and energy efficiency.

Programmable Thermostat : Featuring dual-band Wi-Fi, a touch screen, Alexa and Google Home compatibility, and geo-fencing, this device ensures precise temperature control, energy savings, and seamless integration into any smart home system.

Pet Feeders: Energizer’s smart pet feeders ensure pets are well-fed, providing peace of mind for pet owners.

Visit JEM Global at Booth 19134, Central Hall.

Growing CE company with multiple brands seeks Product Managers and Sales Reps.

(full time and independent)

Contact: 805 377 4792

7 million

BOOTH 18604, CENTRAL HALL Across the 2025 Samsung TV lineup, AI delivers more than just great picture quality. It powers great experiences that make your day simpler, more dynamic, and more fun. Click to Search helps you learn more about everything you see on screen—from actor filmographies to scene locations and even the clothes everyone is wearing. For foodies, the Samsung Food Experience brings dishes from the screen to your dinner table. AI recognizes dishes on your screen and provides recipes for recreating them. You can even track what ingredients are missing from your Samsung fridge, buy groceries using a provider app, or order similar food right from your TV

And if you’re a budding singer, AI Karaoke is sure to impress. You can use your phone as a mic, while AI removes vocals from songs, so all you hear is your voice and the music.

Energizer’s state-of-the-art security cameras ensure homes and businesses are protected.

NEW & NOTEWORTHY

Hyundai Mobil Unveils Holographic Windshield Display

BOOTH 4440, WEST HALL Hyundai Mobis is unveiling what it believes to be the world’s first full-windshield holographic display, redefining the future of in-vehicle display technology. Unlike conventional systems that rely on traditional screen-based components, this cutting-edge innovation operates without physical screens, offering a nextgeneration approach to information display in vehicles.

The holographic windshield display, exclusively integrated into Kia’s EV9 electric vehicle for CES 2025, transforms the front window into a transparent screen without additional display devices. Essential information such as driving data, navigation, and music playlists is seamlessly projected onto the lower portion of the windshield,

providing drivers with a more intuitive and immersive experience.

From the outside, the windshield retains the appearance of a standard transparent glass window.

Smarter Than the Average Bear

BOOTH 55754, VENETIAN Hubble Connected is presenting Hubble the Bear, a cuddly companion and smart communicator. The smart bear reflects a commitment to enriching children’s lives through technology that simplifies parenting and nurtures connection.

Hubble the Bear combines connection, safety, and screen-free fun with features like Voice Chat for two-way real-time communication between parents and kids, as well as Bear-to-Bear Chat, enabling children to securely exchange messages with approved friends. Packed with over an hour of downloadable screen-free content like stories, lullabies, and educational games, it inspires creativity and learning. Plus, Voice Match Technology brings the comforting voices of loved ones to life, fostering meaningful connections no matter the distance. Hubble the Bear is designed with safety and security at its core. Fully COPPA-compliant, this smart companion ensures a secure experience for young children. Each of its features operate within a parent-controlled environment, safeguarding every interaction.

However, inside the vehicle, it delivers crystal-clear visuals for both drivers and passengers, even under bright outdoor conditions, thanks to its high brightness and superior color reproduction. The display leverages a specialized film embedded with a Holographic Optical Element (HOE), which utilizes the principle of light diffraction to project images and videos directly to the viewer’s eyes.

In collaboration with ZEISS, a renowned German optical company, Hyundai Mobis developed this advanced holographic technology. Although the technology is not yet mass-produced, Hyundai Mobis and ZEISS plan to complete pre-development by mid-2026, with the goal of bringing the product to market by 2027.

Matter Compatibility for ULTRALOQ Bolt

BOOTH 51732, VENETIAN Bolt Fingerprint Matter, the new version of ULTRALOQ Bolt Fingerprint, is ULTRALOQ’s first deadbolt to support Matter, which enables control and management through Matter-certified apps and platforms. Digital keys can be shared with guests and family members for scheduled access using your preferred Matter-certified app.

Bolt Fingerprint also offers versatile access methods, including app control, fingerprint unlock, voice commands via Siri, Alexa, or Google Assistant, secure PIN, or traditional key. It is IP65-rated and has an extended battery life of up to one year.

ULTRALOQ also includes the Latch series for small and medium-sized businesses (SMBs) and multifamily properties and ULTRALOQ Air, a free web platform to manage multiple locks and multiple properties. ULTRALOQ continues to innovate and will bring products to market for both residential and commercial environments.

Attendees Invited to Get Coded like a Bosch

BY WAYNE CAVADI

Visitors to Booth 16203 in the Central Hall will get to see a slew of software-defined solutions from Bosch that provide a landscape of possibilities to make people’s lives better. Before the show floor opened, Dr. Tanja Rückert, a member of the board of management of Robert Bosch GmbH, and Paul Thomas, president of Bosch in North America, detailed Bosch’s stay at CES 2025 — which includes everything from enhanced e-bike technology to self-rocking smart cribs.

As Rückert explained, Bosch is breaking new ground in its digital business in 2025 and beyond. “Coded like a Bosch,” the company’s latest tagline and theme in Las Vegas, identifies what people need and want: safety, convenience, and efficiency. Bosch comes to CES 2025 with solutions that have real benefits for enhancing customer’s lives — not mere novelties. Intelligent cameras, softwaredefined vehicles, innovative digital healthcare solutions, and building management are just a few solutions on display.

Street trials and mountain bike rider Danny MacAskill, who Rückert called a wizard on two wheels, was on hand to help introduce new e-bike technologies that will be on display this CES 2025. These technologies — like the new Battery Lock that renders valuable and costly batteries useless with the ability to deactivate it right from a cell phone — are just part of a bigger picture as Bosch aims to transform the ways consumers approach mobility.

Rückert and Thomas welcomed motorsports rac-

ing driver Robert Wickens to the stage to discuss Bosch’s groundbreaking hand-control system for braking. Wickens, who was left disabled and bound to a wheelchair after an accident in a race, was able to return to racing with the use of Bosch’s brake-bywire technology and software. The system gave him the ability to control his vehicle by hand with “worldclass speed and accuracy,” as Thomas explained.

Staying on the course, Bosch will be showcasing its Le Mans Daytona hybrid vehicle, or the LMDh. At

the booth, visitors will see the first hybrid racecar approved for NASCAR and FIA World Endurance Championships. The LMDh has a Bosch system at its core — with technologies like RaceConnect providing actionable insights in real-time.

Bosch also emphasized the importance of collaboration, as it is doing with Volkswagen and Cariad to bring automated driving and vehiclemotion management or its wrong-way driver detection technology paired with SiriusXM roadside assistance solutions. Bosch also aims to help smart home products with the Matter open standard.

By building trust in new technologies, Bosch puts people’s concerns front and center. This has never been more important than with the rise of AI. Safe, robust, secure, and explainable solutions are required to assist people’s daily lives, and visitors can see this all come together in REVOL. The AI infant care solution lends a helping hand to parents with a smart crib that helps keep an eye on the baby, monitors the baby’s heart and respiratory vitals, and can even automatically engage a rocking motion. But, as Rückert pointed out, Bosch’s AI solutions should support, not replace humans.

Thomas closed with a teaser of a major announcement coming soon that brought a round of applause from attendees. For the first time in its 139-year history, Bosch will be advertising at the Super Bowl. The focus? Products and solutions that continue to assist and support people in the digital age today and into the future.

It’s Time To Accelerate Transportation Accessibility

BY GRANT MORGAN

The “Accessibility and Mobility: Bridging the Gap” knowledge session held on Tuesday morning at CES 2025 highlighted tech-based transportation accessibility solutions that are expanding mobility options, including app-based indoor navigation enhancements, improvements to metro transit accessibility, and AI-powered mobility canes that help a growing percentage of the world’s population to tackle their daily transportation challenges.

The panelists encouraged tech developers to seize the opportunities available to innovate in the accessibility space and to expand their vision of how their products can assist people around the world. Panelists also noted that helping the accessibility challenged gain confidence using new technologies is key to truly enhancing their lives and getting them out and about safely.

The panel was moderated by Matt Ater, SVP of sales & marketing, Vispe-

(l-r) Dr. Paul Thomas, Robert Wickens, Danny MacAskill, and Dr. Tanja Rückert

ro, and included Amos Miller, co-founder and CEO, Glidance; Tom Pey, CEO, Waymap; and Michelle Lee, Accessibility, Cruise.

(l-r) Amos Miller, Matt Ater, Tom Pey, and Michelle Lee

RadioShack Returns To U.S. As Product Brand

BY STEWART WOLPIN

BOOTH 31118, SOUTH HALL RadioShack, at one time the world’s most ubiquitous consumer electronics retail outlet, is back in the U.S. Sort of.

Last August, the brand was relaunched in the U.S. as a product rather than a retail brand. More than 400 RadioShack-branded products are now available not only on a new radioshack.com e-commerce site but also through several dozen retailers across the country, including Amazon and Walmart, as well as five active — but unaffiliated — RadioShack stores in Pennsylvania, Virginia, North Carolina, and Tennessee.

This new version of RadioShack (South Hall 1, booth 31118) is brought to you by the Unicomer Group, a San Salvador, El Salvador-based multinational retailer, product, and finance company founded in 2000 that owns and operates more than two dozen brands and more than 1000 retail stores in 24 countries, largely in the Southern Hemisphere.

Unicomer started managing RadioShack stores in 1998 in El Salvador, expanding over the years until it acquired the RadioShack franchising rights, intellectual property, and brand rights for Central America, South America, and the Caribbean in April 2015. In 2023, Unicomer acquired the RadioShack brand and intellectual property for the U.S., Canada, and more than 70 other countries. It relaunched the RadioShack brand in the U.S. last August.

“RadioShack has been a household name for decades, recognized for its deep connection to electronics enthusiasts, makers, and small businesses,” explained Rudy Siman, president of the new RadioShack International, headquartered in Miami, FL.

“The brand’s rich heritage, customer loyalty, and market potential aligned perfectly with Unicomer’s vision of bringing accessible technology to people across diverse markets. The acquisition was a natural fit, al-

lowing us to preserve the legacy of RadioShack while revitalizing its presence and adapting it to meet the needs of today’s consumers.”

RadioShack was originally founded in Boston in 1921 to capitalize on the new radio boom. By the early 1960s, however, after growing to nine stores, the business began to struggle. In November 1963, the chain was bought by Houston-based leather craft retailer Charles Tandy.

“This approach allows us to stay true to RadioShack’s heritage while meeting the evolving needs of today’s consumers,” Siman said. While RadioShack shifts to a product- rather than a retail-first strategy, several aspects of the RadioShack heritage will be honored. For one thing, its familiar circled red R logo remains, as does its low-pricing strategy.

Tandy transformed RadioShack into first the U.S.’ then the world’s largest consumer technology retailer, at its peak operating more than 8000 RadioShack and Tandy stores globally, selling a variety of largely budget electronics under a panoply of house brands, including Realistic, Archer, Optimus, and Tandy, as well as electronic hobbyist parts via both retail and catalog. After years of overexpansion, increased big box competition, the growth of e-commerce, and other crises in the early 2000s, however, RadioShack floundered and declared bankruptcy in 2015. The brand has gone through a series of breakups and ownerships during the last decade.

The new RadioShack’s product mix currently consists of more than 400 products covering 17 product categories and around 30 subcategories, including Bluetooth earbuds, headphones, portable speakers, batteries, and, of course, electronics accessories such as portable battery chargers, Wi-Fi extenders, adapters, outlet strips, remote controls, and even landline phones and backpacks. Over the next few months, the RadioShack product portfolio will grow to 600, and will gradually expand to around 1000 over the next year. Also planned will be an expansion of its e-commerce platform to offer additional third-party brands alongside RadioShack products.

“We are focused on serving our loyal customers who already know the RadioShack brand, but we’re also targeting younger generations who will be drawn to us because of the innovation we’re bringing,” Siman noted. “[But] while we’re committed to affordability, we never compromise on quality. All our products meet important certifications, ensuring that our customers can feel confident when purchasing and using them.”

As the company grows its product portfolio, it also is seeking retail partnership expansion not only in the U.S. but in Canada and other international markets; interested retailers can apply at https://www. radioshack.com/become-a-reseller. The company is also “currently in the process of inviting [existing RadioShack] stores to reapply for authorization as resellers under RadioShack USA,” Siman reported.

While Siman runs RadioShack International, his nephew Felix will run the U.S. operation as managing director. “We have built a strong and experienced team to support the operation, covering key areas such as product development, commercial strategy, logistics, and other critical functions,” Siman asserted. “This robust structure ensures that we are well-positioned to successfully manage and grow the brand in the United States and beyond.”

See what RadioShack has in store for 2025 and beyond at South Hall 1, booth 31118 in the LVCC.

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EUREKA PARK, VENETIAN

Eureka Park at The Venetian is the startup hub of CES, home to nearly 1400 startups from around the globe. There you will find global pavilions from Japan, Korea, Taiwan, Ukraine, the U.S., and others from around the world. Make sure you experience it before CES ends!

CES CONFERENCE SESSIONS

FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

THURSDAY, JANUARY 9

3:00PM - 3:20PM

Unlocking Talent: How Accessibility Drives Innovation Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Building Tomorrow’s Workplace: MITRE’s accessibility leader shares strategies for creating truly inclusive environments where employees with disabilities thrive.

4:00PM - 4:20PM

Media Partner Roundtable: CES 2025 Trends that Will Shape the Year Ahead Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Hear from top journalists as they discuss the CES 2025 tech trends that will define 2025 and beyond.

4:30PM - 4:50PM

Advanced Mobility: The Road Ahead Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Journalists and experts discuss trends and innovations in automotive tech, focusing on EVs, autonomous driving, and connected car features.

9:00AM - 9:40AM

Automotive Cybersecurity Revs Up Location: LVCC, West Level 2, W219 Fee Required? Yes

Cybersecurity in auto is a growing concern. Learn how to protect your connected car as you would your home, your phone or beyond.

9:00AM - 9:40AM

AI & Creativity: Navigating the New Frontier in Advertising Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

9:00AM - 9:40AM

Safe Money: Venture Leaders Leading the Way in Cybersecurity Location: LVCC, North Level 2, N257 Fee Required? Yes

Investors and founders are hyper-focused on what’s happening in cybersecurity. Hear what they see regarding growth and the tech fueling innovation.

9:00AM - 9:40AM

Next Gen Wearable Tech: Shaping the Future

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Explore the latest in wearable technology, and the ways these innovations are helping providers improve care and empowering consumers to take control of their health.

9:00AM - 9:40AM

The Energy Infrastructure of the Future Location: LVCC, North Level 2, N261 Fee Required? No

Explore the infrastructure challenges of new power demands from the increased use of data centers. What are the resource gaps and how are companies ensuring reliability?

9:00AM - 9:40AM

FoodGPT: How To Build an AI-Powered Food Company Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

We will explore how generative AI and other technologies are transforming how food companies create products and feed us.

9:00AM - 9:40AM

Wearables: Transforming Lives and Upping Your Fitness Gains

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

On your wrist, on your eyes, on your fingers, in your ears, and on your clothes, wearables are hard at work keeping you organized, healthy and fit.

9:00AM - 9:40AM

Quantum is Here: Computing Advancements and Tangible Applications

Location: LVCC, West Level 2, W218 Fee Required? Yes

Learn from industry leaders how quantum computing has emerged from the laboratories as a powerful tool that is now transforming key sectors and disciplines.

9:00AM - 10:10AM

What’s AI Got to Do with It? Views from the FTC & Industry

Location: LVCC, North Level 2, N258 Fee Required? No

What is the public policy landscape for AI, and what are the consequences for the AI ecosystem and U.S. competitiveness?

9:40AM - 10:10AM

Empowering the Future – Next Generation Battery Manufacturing, sponsored by Bosch Location: LVCC, West Level 1, Mobility Stage Fee Required? No

Demand for advanced energy storage solutions require next-generation, high-quality battery production which results in gains in productivity, precision and scalability.

10:00AM - 10:25AM

Advancing Women’s Health: Innovations, Challenges, and Solutions

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Explore the latest innovations in women’s health, addressing unique challenges, cutting-edge solutions, and the future of personalized care for women worldwide.

10:00AM - 10:40AM

How Has AI Impacted Auto? In Every Possible Way. Location: LVCC, West Level 2, W219 Fee Required? Yes

From manufacturing efficiencies to customer experience and safety, AI has impacted the automotive industry. Here’s how AI will continue to influence the auto landscape.

10:00AM - 10:40AM

Adapting to Change: Demographic Shifts in Advertising Strategy

Location: ARIA, Level 2, Mariposa 5

Session Livestreamed

Fee Required? No

Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.

10:00AM - 10:40AM

Securing the IoT: What is the Lay of the Land?

Location: LVCC, North Level 2, N257 Fee Required? Yes

The threat of cyber-attacks is growing exponentially and securing all three layers of the IoT stack – not just devices, but also networks and platforms – is paramount.

10:00AM - 10:40AM

Navigating the Energy Transition

Location: LVCC, North Level 2, N261 Fee Required? No

From investing in long-term sustainability targets to current power demands, tech leaders discuss how they are meeting the energy transition needs.

10:00AM - 10:40AM

Dinner, Presented by Rosie The Robot & The Star Trek Food Replicator

Location: Venetian, Level 4, Lando 4302

Fee Required? Yes

A look at innovations being built for the kitchen of the future, including 3D food printing, food replicators, bioreactors, food robotics, and more.

10:00AM - 10:40AM

Revolutionizing Customer Engagement

Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

Delve into the future of marketing and advertising where immersive, techenabled experiences are reshaping creativity and fostering deeper brandto-consumer connections.

10:00AM - 10:40AM

Raising AI Kids Responsibly

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

A new generation of kids are being brought up with AI technologies as a part of their lives. How does this affect their learning, entertainment and socialization?

10:00AM - 10:40AM

Global Industry Challenge: Celebrating International Year of Quantum

Location: LVCC, West Level 2, W218 Fee Required? Yes

Participants hosted in global clusters representing key sectors and technologies will collaborate and compete to develop solutions for specific use cases in six industries.

10:00AM - 10:40AM

Why Aren’t There Many Unicorns in Women’s Health?

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Women investors explore untapped opportunities and discuss how a collaborative approach to investment can pave the way for the next breakthroughs in women’s health.

10:20AM - 11:20AM

AI and Fair Use Showdown: Who Owns the Future of Innovation?

Location: LVCC, North Level 2, N258 Fee Required? No

What are the legal boundaries being set, the implications on IP and creativity, and the profound impact these decisions have on innovation across industries?

10:25AM - 10:50AM

Tech in Regenerative Medicine

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Discover cutting-edge technologies that are revolutionizing regenerative medicine and their transformative impact on healthcare.

10:30AM - 11:00AM

AI/ML & the Future of SDVs: Unlocking NextGeneration Auto Innovation, sponsored by Aptiv Location: LVCC, West Level 1, Mobility Stage Fee Required? No

Explore how AI/ML and scalable, modular solutions are driving safe, secure innovation in software-defined vehicles, accelerating transformation for customers worldwide.

10:30AM - 11:00AM

Growing Your Channel and Business

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

Discover the strategies successful creators use to expand their channels and build thriving businesses. Learn how to effectively create content and leverage social media to engage audiences and drive growth.

11:00AM - 11:30AM

Patient Safety Technology Challenge Grand Awards Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

The Patient Safety Technology Challenge Grand Awards come to CES 2025. Watch 6 finalists from a pool of 700 pitch their techenabled patient safety in hopes of winning.

11:00AM - 11:40AM

What’s Next in Vehicle Tech

Location: LVCC, West Level 2, W219 Fee Required? Yes

Hear from auto leaders on how the use of AI, AR and beyond is pushing forward innovation in car manufacturing, capabilities and consumer experiences.

11:00AM - 11:40AM

Personalizing Advertising: Leveraging Data and Analytics

Location: ARIA, Level 2, Mariposa 5 Session Livestreamed Fee Required? No

Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.

11:00AM - 11:40AM

Everything’s Connected: A Conversation with the Carriers

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Explore how top wireless carriers drive innovation in connectivity, covering devices, privacy, coverage, 5G, AI, UX, and more.

11:00AM - 11:40AM

Health at Home: Where Health Meets Smart Living Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Discover how smart living technologies are transforming healthcare at home, enhancing wellness, remote monitoring and personalized care for a healthier future.

11:00AM - 11:40AM

The Key to Powering a Sustainable AI Revolution, presented by Arm

Location: LVCC, North Level 2, N261 Fee Required? No

AI is potentially the most important technology of our lifetime, but it hangs in jeopardy, thanks to an existential power crisis threatening rapid generational progress.

11:00AM - 11:40AM

The Future of Personalized Nutrition in the Era of Ozempic

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

The food and pharmaceutical worlds are clashing as new GLP-1 drugs reshape how we eat. We’ll examine how personalized nutrition will evolve in the era of Ozempic.

11:00AM - 11:40AM

Mission-Driven Innovation: Solving Humanity’s Biggest Challenges

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

Leaders from the most powerful purposedriven brands discuss how technology, AI and data are creating groundbreaking solutions for humanity’s most critical problems.

11:00AM - 11:40AM

A Globetrotters Guide to Tech

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

The travel industry has learned to harness technology to make consumers feel like the world is their oyster. Hear about the tech that opens new vistas.

11:00AM - 11:40AM

Quantum is Now: Unprecedented Improvement in Precision and Sensitivity Location: LVCC, West Level 2, W218 Fee Required? Yes

Learn about real devices that far surpass classical sensors, opening new frontiers in medical imaging and diagnostics, environmental monitoring, manufacturing, and GPS.

11:00AM - 11:50AM

U.S. Cyber Trust Mark: Getting Ready for Certification Location: LVCC, North Level 2, N257 Fee Required? Yes

The U.S. Cyber Trust Mark cybersecurity certification for consumer connected devices is rolling out now. Hear experts discuss the expected requirements and processes.

11:15AM - 11:30AM

Level Up: Building Confidence and Community for Gamers, presented by Dubit

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

Differin, Denstu, and Dubit unveil how they are creating a robust community around gamers and acne care, with a sneak peek into their latest experiences.

11:45AM - 12:15PM

Measuring Success in the Creator Economy

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

Discover why measuring creator performance is essential in the creator economy and learn how the creators’ impact often surpasses that of traditional advertising.

12:30PM - 12:45PM

Perfecting Content Creation: AI Innovations from Perfect Corp, presented by Perfect Corp Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

Learn how you can level up your content creation with Perfect Corp’s GenAI tools such as virtual try-ons, avatar creation, AI enhancements for video and imagery, & more.

1:00PM - 1:40PM

Embracing AI: Revolutionizing the Future of Work Location: LVCC, North Level 2, N261 Fee Required? Yes

AI is transforming the future of work, from boosting efficiency, driving innovation, and redefining roles. Learn strategies to thrive in this evolving landscape.

1:00PM - 1:40PM

Transforming Commercial Mobility: AIDriven Autonomous Solutions

Location: LVCC, West Level 2, W219 Fee Required? Yes

Learn how autonomous solutions, led by advances in AI, are increasing safety and efficiency in construction, manufacturing and trucking.

1:00PM - 1:40PM

The Cybersecurity Talent Gap

Location: LVCC, North Level 2, N257 Fee Required? Yes

Cybersecurity is growing, but the talent pool isn’t. How do we bridge the gap? Hear from leaders training, cultivating and developing the next generation of cyber talent.

1:00PM - 1:40PM

Tech on the Frontlines: Adapting Tech for Healthcare Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Learn how technologies from other industries are being adapted for healthcare, driving innovation for frontline workers.

1:00PM - 1:40PM

Bleep Boop Bake: Welcome to The Food Robot Revolution

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

A session analyzing how robotics and automation are changing food production, food service, and hospitality.

1:00PM - 1:40PM

Artemis II: Pioneering NASA’s Return to Human Exploration of the Moon

Location: LVCC, West Level 2, W232 Session Livestreamed Fee Required? No

NASA leaders of Artemis II discuss the infrastructure needed to process, launch, and recover this mission as part of the campaign to return astronauts to lunar exploration.

1:00PM - 1:40PM

The Future of Immersive TV

Location: LVCC, West Level 2, W218 Fee Required? Yes

Learn about the latest in television technology including screen technologies, audio enhancements and AI processing that will transform the home entertainment experience.

1:00PM - 1:40PM

Tech and the Insightful Life

Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

What you can measure makes you stronger, smarter, and healthier. These new technologies provide actionable insights into your life.

1:00PM - 2:00PM

Autonomous Vehicle Olympics and the Rules of the Game

Location: LVCC, North Level 2, N258 Fee Required? No

How are autonomous and electric vehicles reshaping urban and rural mobility, accessibility, safety and the future of transportation?

2:00PM - 2:40PM Fighting Deepfakes, Disinformation and Misinformation

Location: LVCC, North Level 2, N261 Fee Required? Yes

What are the best ways to fight AIgenerated deepfakes and misinformation? With detection and authentication via AI. Who will win in the battle of AI vs AI?

2:00PM - 2:40PM

Trends in Electric Car Consumption: Who, What, Where

Location: LVCC, West Level 2, W219 Fee Required? Yes

EV sales and adoption are dominated by China and the Nordic region. How and why and what does this tell us about the future of EV on a global scale?

2:00PM - 2:40PM

Designing the New CTA Brand Identity: Visual Storytelling in Tech

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

Join the team behind the rebrand of CES and CTA to learn why visual language is a brand’s most powerful vehicle to express its past, present and future.

2:00PM - 2:40PM

Do You Need a Chief Cybersecurity Officer? Location: LVCC, North Level 2, N257 Fee Required? Yes

Insights on how small and mediumsized businesses can protect their supply chain, data, and customers against increasing cyber threats.

2:00PM - 2:40PM

Future Health Workforce

Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

As the healthcare workforce experiences long-lasting shortages, discover how the industry is using new skills, technologies and strategies to meet future demands.

2:00PM - 2:40PM

The Race for Female Longevity, presented by Fortune Most Powerful Women

Location: Venetian, Level 4, Lando 4304 Fee Required? No

From leaps in genomics to the eradication of menopause, learn what the longevity movement means for women, and how drastic progress in female health could impact society.

2:00PM - 2:40PM

Grocery Store 2050: The Future of Food Shopping Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

How delivery, AI-powered checkout, restocking robots, personalization, and more change how we shop for food.

2:00PM - 2:40PM

Challenges & Solutions in the Energy Transition Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

Emerging technologies both drive and address the challenges of the energy transition, shaping a sustainable future while overcoming technical and scalability barriers.

2:00PM - 2:40PM

How AI is Changing Consumer Behavior

Location: LVCC, West Level 2, W218 Fee Required? Yes

Consumers are engaging differently with their devices and AI is a huge driver in this shift. How can tech companies keep up through data capture and new products?

2:00PM - 2:30PM

U.S. Army xTech Live Pitch Competition

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

The US Army invites small & medium businesses to the xTech Live pitch competition at CES 2025. Showcase your innovations and pitch directly to the Department of Defense.

2:15PM - 2:45PM

Keeping Sane: Mental Health in the Creator Economy

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

In today’s digital landscape, creators face unique mental health challenges. Discover strategies for maintaining well-being, fostering resilience and finding balance.

2:20PM - 3:20PM

Global Perspectives on Innovation Policy

Location: LVCC, North Level 2, N258 Fee Required? No

Innovation knows no borders. Join international diplomats and policy leaders as they explore the opportunities and challenges of scaling innovation globally.

3:00PM - 3:30PM

Monetizing Your Creative Journey

Location: LVCC, Grand Lobby, CES Creator Space Fee Required? No • MEDIA ONLY

Forge valuable partnerships and leverage your unique voice to enhance brand visibility, build sustainable income streams and drive engagement in today’s dynamic market.

3:00PM - 3:40PM

Predictive AI: Transforming Customer Service and Business

Location: LVCC, North Level 2, N261 Fee Required? Yes

Unlock predictive AI’s potential in business. From customer experiences to operations, learn how this tech is revolutionizing industries.

3:00PM - 3:40PM

Autonomous Vehicles: The Future is Finally Here Location: LVCC, West Level 2, W219 Fee Required? Yes

The latest on integrating AVs into communities, building trust with consumers, and using new AI strategies to fine-tune AV technology.

3:00PM - 3:40PM

Data Collection, Privacy and Why You Should Care

Location: LVCC, North Level 2, N257 Fee Required? Yes

As more personal data finds its way out through data leaks, learn what is really happening with your information and what individuals can do to protect themselves.

3:00PM - 3:40PM

Digital Therapeutics: The New Frontier Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Uncover the rise of digital therapeutics, exploring how technology-driven treatments are transforming healthcare, improving patient outcomes, and redefining medicine.

3:00PM - 3:40PM

The Future of Women & Diverse-Led Funds

Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Dive into the evolving landscape of women and diverse-led funds, uncovering bold strategies, unique challenges, and untapped opportunities shaping the future of investing.

3:00PM - 3:40PM

Bugs, Gene-Editing, & Lab-Grown Meat: A Peek at The Future of Food

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

The world’s population is growing, and we need new solutions to feed 10 billion people by 2050. This session will explore everything from lab-grown meat to edible bugs.

3:00PM - 3:40PM

Revolutionizing Luxury: Sustainability and Innovation in Fashion

Location: LVCC, West Level 2, W232

Session Livestreamed Fee Required? No

Explore how an expressive luxury brand is innovating for sustainability and adapting to Gen Z’s evolving values through a powerful strategic collaboration, while catalyzing fashion’s climate response.

3:00PM - 3:40PM

AI in Hollywood – The Tech Behind the Hype Location: LVCC, West Level 2, W218 Fee Required? Yes

Hear from industry leaders across tech and content platforms on which AI innovations will affect the future of media.

3:40PM - 4:40PM

AFRICA: The Impact of Emerging Technologies on Sustainable Development

Location: LVCC, North Level 2, N258 Fee Required? No

How tech innovation addresses sustainability challenges in Africa, particularly in energy, water, and agriculture.

4:00PM - 4:40PM

Trust & Innovation with Generative AI Location: LVCC, North Level 2, N261 Fee Required? Yes

Discover how Generative AI is revolutionizing business and daily life. Join us to explore innovative applications, practical use cases, and strategies for responsible AI management.

4:00PM - 4:40PM

The Road Ahead: Software Defined Vehicles Location: LVCC, West Level 2, W219 Fee Required? Yes

Remote services, hotspots, sophisticated navigation - the connection between us and our cars only grows deeper. What’s next for consumers?

4:00PM - 4:40PM

Data Breach Protection and Prevention Location: LVCC, North Level 2, N257 Fee Required? Yes

Hear how top companies are preventing data leaks and, in the worst cases, recovering, investigating and restoring data to protect consumers.

4:00PM - 4:40PM

The Rise of Personalized Medicine: Genomics and Beyond Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Personalized medicine has enormous potential. Experts will discuss advancements in genomics and the future of personalized care.

4:00PM - 4:40PM

Maximizing Conference Success: Funding and Partnerships for Startups, with Black Girl Ventures Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Discover how startups can leverage conference attendance to secure funding, build partnerships, and accelerate growth with insights from entrepreneurs and leaders.

4:00PM - 4:40PM

The Future of Restaurants: How Technology is Changing the Way We Dine

Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

A conversation on how restaurants are leveraging technology to adjust to rapid change and reimagine how to do business in the era of AI, automation, and personalization.

4:00PM - 4:40PM

Game Changers: Transforming the Live Venue Experience

Location: LVCC, West Level 2, W232

Session Livestreamed

Fee Required? No

Discover the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience.

4:00PM - 4:40PM

AI in Hollywood – Applied AI: The Good, The Bad, and The Unknown Location: LVCC, West Level 2, W218 Fee Required? Yes

Technologists and Creators share their experiences on the real-life applications of AI tech that has changed the way we think about IP, development and production.

5:00PM - 5:40PM

Unlocking the Human Component: The Art of Impactful Tech Storytelling

Location: LVCC, West Main Lobby, CTA Stage Fee Required? No

For centuries, stories have informed, educated, and entertained. Explore how storytelling can unlock technology’s value and create lasting impact for audiences.

Accenture: Enterprise AI Requires Fewer People But New Skills and Value

BY STEWART WOLPIN

Technology replacing humans has been a societal fear — and often a reality — since the Industrial Revolution. Accenture chair and CEO Julie Sweet believes that AI will result in corporate layoffs as the technology enables employers to reduce workforces but will also result in new and different jobs once AI is deployed effectively.

“Workforce reductions are inevitable, absolutely,” admitted Sweet during her CES 2025 keynote interview with Julia Boorstin, CNBC senior media & tech correspondent, but “it’s mostly tasks. CEOs will say, ‘I’m using all this AI and I don’t have less people.’ That’s because they haven’t reimagined the work. They’ve just taken away some of the tasks.”

To Sweet, corporate adoption of AI follows the old saw of people, process, technology, but with data as an added fourth step. But for companies looking to not only deploy but benefit from AI requires understanding what AI is capable of and developing new

skills to exploit that understanding.

“How are we going to invest in our people to bring them along the journey if you don’t understand what skills are needed to do the job and then how they’re changing it?” Sweet rhetorically asked. “You won’t be able to give [workers] the education and training to allow them to do it, which means you won’t get the value [from AI], but it also means they can’t rise to the occasion.”

To help companies realize the most value from AI, Accenture, in partnership with NVIDIA, has created AI Refinery, a starter kit platform that enables companies to build their own customizable AI agents using their own data set and their own corporate information. The AI Refinery initially consists of 12 industry-specific AI agent solutions, with plans to expand to more than 100 this year.

Samsung Working Toward AI for All

BY JOHN SCIACCA

AI was front-and-center and woven through all the technologies discussed during Samsung’s 2025 CES press conference.

Samsung CEO Jong-Hee Han opened by saying that the company shared its vision of AI for all last year, with the company wanting to make this an every day, everywhere experience. Samsung’s SmartThings allows devices to work together to make life more comfortable, and today there are more than 340 SmartThings partners, making possibilities greater than ever. Samsung is now looking to reshape the industry with Home AI.

Han noted that the way we live is evolving, and that personalization is all the more important. Samsung is looking to deliver experiences beyond connection and automation, but rather to infuse more comfort and joy into users’ lives.

Samsung shared Vision AI, which will be used for enhanced searching for content, along with a new AI mode used to automatically optimize picture and sound based on viewing environment and prefer-

“We created the brain,” explained Sweet. “Then you take the starter kit and make it your own. Using that brain, that AI Refinery, we then tie it to your internal data, to your external data, and now you’ve been supercharged — not just with the technology, but with your own data. You’re going to go a lot faster because you get to leverage all our expertise. It’s allowing you to have the structure so that you can do the Holy Grail that every CEO complains about: ‘How do I scale? How do I make it easy for my people? How do I focus on how to use it?’ We try to make that simple for every organization.”

ences. A new generative wallpaper feature will allow TVs to create images/screen savers that can better fit into or personalize your environment. This year all Samsung QLED TVs will support Samsung Art Store, providing access to a collection of over 3000 art pieces, allowing users to turn any room into a personal gallery. Bixby will use AI for voice recognition, allowing for better personalization, and will improve audio subtitles by separating and lowering the volume of the original language while not impacting other sounds.

Samsung also showed its commitment to its Screens Everywhere strategy with a new washer/ driver combo unit that features a 7-inch touchscreen, as well as new refrigerators incorporating 9-inch AI-powered displays. And Ballie, Samsung’s smart AI Home companion, will be available in the first half of 2025.

Han said that delivering intelligent, powerful, and personalized home experiences across devices, components, and software remains one of the company’s top priorities and that Samsung will continue this journey “not just for the next decade, but for the next century.”

Accenture chair and CEO Julie Sweet (left) and Julia Boorstin, CNBC senior media & tech correspondent

Samsung CEO Jong-Hee Han

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