MEDIA KIT 2022
Serving radio and audio technology professionals
About Us
Radio professionals have become multimedia, multiplatform specialists. For 45 years Radio World has been dedicated to supporting these radio owners, managers and engineers with compelling content, real journalism, practical tech coverage and commentaries by opinion drivers. Our content keeps industry professionals informed on the latest emerging technologies and how radio businesses deploy them. Biweekly issues (26 issues per year) deploy digitally and in print, and are complemented by additional resources such as ebooks, webcasts and themed supplements. And Radio World Engineering Extra is a special edition published six times a year and written by engineers just for fellow technologists.
2
Radio World 2022 Media Kit | radioworld.com
Magazine
Career resource for managers and technologists Radio World has a uniquely devoted loyal audience who look forward to receiving their issue every two weeks for its coverage of FCC regulation, digital media, technical standards, new products, management advice and career advancement. Radio World Engineering Extra is a deep dive just for radio engineers and technologists. It is published six times a year and is edited by award-winning veteran engineer Cris Alexander. Tech tips, how-to articles, technology white papers and career resources for engineers are featured.
17k QUALIFIED CIRCULATION Source: Internal, Global Circulation, June 2021
6k QUALIFIED CIRCULATION Source: Internal, Global Circulation, June 2021
3
Radio World 2022 Media Kit | radioworld.com
eBooks
Radio World eBooks Deliver Radio World ebooks are a timely resource to help professionals advance their careers. In 2022 we’ll explore topics such as trends in the design of audio processors and consoles; hiring a contract engineer; and the use of MPX in radio infrastructure. Sponsors benefit from brand recognition on the cover, advertising opportunities including advertorials and/or full-page ad, and lead generation.
4
Radio World 2022 Media Kit | radioworld.com
eNewsletters
Created with a combination of technology, editorial expertise and industry knowledge, Radio World’s SmartBrief curates timely and relevant news to keep busy professionals on top of the trends and best practices that are shaping the radio industry.
SmartBrief Delivered by email every business day, the Radio World SmartBrief newsletter provides radio managers and engineers with top news headlines, featured columns and popular tech tips content from radioworld.com.
SmartBrief Twice monthly, RW Engineering Extra SmartBrief e-newsletter features “just tech,” focused on the interests of engineers and other technical managers.
13k
12.8k
SUBSCRIBED Radio World SmartBrief
THIRD PARTY OPTED-IN SUBSCRIBERS Radio World SmartBrief
7k
6.8k
SUBSCRIBED RW Engineering Extra SmartBrief
THIRD PARTY OPTED-IN SUBSCRIBERS RW Engineering Extra SmartBrief
20%
6.5%
OPEN RATE
CTO RATIO
Source: Internal, Newsletter subscriber data, October 2021
5
Radio World 2022 Media Kit | radioworld.com
Website
Featured Editorial ● Chip Shortage Hits Radio Tech Marketplace ● Are You Ready for the National EAS Test? ● Shortwave Radios Keep Up With Tech ● FCC Takes a Broom to Technical Rules ● 10 Dumb Things People Do When Testing Electricity ● The NAB Show Focuses on Spring of 2022 ● Build an Unbalanced-to-Balanced Adapter
77k
120k
MONTHLY GLOBAL VISITORS
MONTHLY GLOBAL PAGE VIEWS
Google Analytics, Monthly Average, Sept 2021
6
Radio World 2022 Media Kit | radioworld.com
The above is just a sampler of recent popular stories, demonstrating the breadth of content found every day at radioworld.com.
2022 Editorial Calendar
JANUARY
Ad Close: Materials Due:
FOCUS
19
2
10
16
2
16
30
12/10/21 12/17/2021
12/28/21 1/5
1/11 1/18
1/19 1/26
1/26 2/2
2/9 2/16
2/23 3/2
3/9 3/16
How to Equip Your Studio for Video
What's Next for Hybrid Radio
What Drones Can Do for You
RADIO WORLD ENGINEERING EXTRA
10 Things to Know About the Cloud
Best Apps for Radio Engineering
NAB Show First Look and Manager's Preview
Phone & Talk Show Mgmt. Systems
Remote & Sports Broadcasting
Building Spectacular Radio Studios
NAB Show Preview, Listings & Pocket Preview Guide (Las Vegas, April 23-27)
Transmitters
MPX in the Digital Age
APRIL
Spring Product Planner 2022
MAY
JUNE
13
21
27
11
25
8
16
22
3/23 3/30
3/30 4/6
4/6 4/13
4/20 4/27
5/4 5/11
5/18 5/25
5/24 6/1
6/1 6/8
FOCUS
NAB Engineering Achievement Award Winner Profile
RADIO WORLD ENGINEERING EXTRA
New Options for Remote Workflows
NAB Show Photo Issue
NAB Show News Wrapup
Best of Show Awards
RADIO WORLD ENGINEERING EXTRA
Summer of Products
BUYER’S GUIDE
Audio Processing
Ad Close: Materials Due:
EBOOK
7
MARCH
5
BUYER’S GUIDE
EBOOK
FEBRUARY
Radio World 2022 Media Kit | radioworld.com
Visual Radio
Special Report
Program Contribution: Getting Content to the Studio
Apps for Radio Technology How to Hire a Consulting or Contracting Engineer
2022 Editorial Calendar
JULY
Ad Close: Materials Due:
FOCUS
BUYER’S GUIDE
EBOOK
AUGUST
6
20
3
11
17
1
14
28
6/15 6/22
6/28 7/6
7/13 7/20
7/20 7/27
7/27 8/3
8/10 8/17
8/24 8/31
9/7 9/14
Summer of Products
Summer of Products
Summer of Products
RADIO WORLD ENGINEERING EXTRA
Best Practices for Cyber Protection
IBC Show Preview
NAB New York and AES Preview
Consoles, Mixers & Routers Widgets and Workbench
FOCUS
(Amsterdam, Sept. 9-13)
(Dates TBD)
Studio Furnishings: Mics, Monitors, Accessories
Audio Transport: Codecs & STL Fall Product Planner
OCTOBER
Ad Close: Materials Due:
SEPTEMBER
MAM: Automation, Traffic & Billing
Trends in Audio Processing 2022
NOVEMBER
DECEMBER
12
20
26
9
23
7
15
21
9/21 9/28
9/28 10/5
10/4 10/12
10/19 10/26
11/2 11/9
11/14 11/21
11/21 11/30
11/30 12/7
How to Be a Better Project Manager
RADIO WORLD ENGINEERING EXTRA
FCC FM Allocation Procedures
Technical Webinars You Shouldn't Miss
SBE Priorities for 2023
Radio World Excellence in Engineering Award
RADIO WORLD ENGINEERING EXTRA
News Highlights of 2022
Signal Monitoring, Remote Control, Test and EAS
BUYER’S GUIDE
EBOOK
Special Report
Streaming, Podcasting, Online Content Delivery Trends in Radio Consoles
Antennas; RF Line & Support; Power Protection Cloud/IP-Based Content Creation & Delivery
Annual Supplement: 2023 Source Book & Directory (Ad Close: 11/24 Materials Due: 12/6)
8
FM Transmission Line: What to Know
Radio World 2022 Media Kit | radioworld.com
Audience Reach
Audience Demographics
Who We Serve Radio World has fostered a community of buyers and sellers of radio broadcast technology by serving managers and engineers seeking compelling technology & regulatory news. Through technology coverage, industry
35% 31% 17% ENGINEERING/IT
OWNER/PRESIDENT
GENERAL MANAGEMENT
5%
6%
6%
analysis, thought leader interviews and convention specials, Radio World informs professionals about important technology and industry trends and changes to help them advance in their work.
PRODUCTION
10
Radio World 2022 Media Kit | radioworld.com
CONSULTANT
PROGRAMMING/ NEWS & OTHER
Audience Demographics
$500,000 and up
Radio World Subscribers Have Buying Power
$250,000$500,000
5%
8%
13%
$100,000$250,000
91% of Radio World respondents said they authorize, approve or specify equipment for purchase 52% of Radio World respondents said they have new equipment budgets of $25,000 or more, while 26% said their budgets top $100,000 or more.
Readers' Equipment Budget
26%
$25,000$100,000
Planned Purchases Microphones Audio Processing Audio Monitors, Headphones, Amps
56%
52% 51%
48% Routing & Switching 45% Antennas, Towers, Cable 42% Test, Monitoring, Remote Control 40% Transmission, STL/RPU 35% Automation 34% Codecs and Telco 33% Consoles and Mixers
0
11
10
20
Radio World 2022 Media Kit | radioworld.com
30
40
50
60
48%
Up to $25,000
Marketing Services
Our Approach
Our Solutions As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge,
Targeted B2B Marketing Leveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.
and the high-spending audiences that are the critical pillars for a successful content marketing program.
Custom Online Creative Solutions Sponsored content programs run across our platforms and beyond using paid, owned, and earned media.
Trusted Content We attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.
13
Radio World 2022 Media Kit | radioworld.com
Custom Solutions
Personalized Brand Experiences
SPONSORED BLOG POSTS
VIDEO
WEBINARS
WHITE PAPERS & EBOOKS
Click here to see our full catalog of content solutions 14
Radio World 2022 Media Kit | radioworld.com
INFOGRAPHICS
RESEARCH & SURVEYS
SmartSocial
Extend your campaign and reach a highly-engaged B2B audience across social media channels. GAIN EXCLUSIVE ACCESS to a closed list of qualified professionals. Our data and technology are used to match readers’ email addresses with their social media account. REACH YOUR TARGET CUSTOMERS throughout the day with your content as they browse their preferred social media platform(s). ACHIEVE TREMENDOUS ENGAGEMENT through a combination of sponsored and promoted social posts across Facebook or Twitter to influence the highest-quality viewer. AUTOMATICALLY OPTIMIZES YOUR MESSAGE to the highest-performing creative and social media placements, providing you with the best possible engagement.
15
Radio World 2022 Media Kit | radioworld.com
Tradeshow Amplification & Award Programs
Tradeshow Amplification
The nature of shows and events
Preview and Daily Newsletters
changed quickly during the COVID crisis. But whether an event is held in person or virtually, Radio World is there for you with coverage and advertising opportunities.
Maximizing Your Trade Show Presence Our trusted editorial content around annual trade shows highlight your brand as a thought leader on the cutting edge of the professional radio industry.
Our preview newsletters, such as the NAB Sneak Peek & Must See Newsletters, and pre-show webinars give attendees the download on the show, sessions and featured products.
Must See Product
Advertise in the Official NAB Show Daily
During each show, daily newsletters are sent highlighting that day’s news. Following the shows, we recap the most important and impactful stories to come from the conference through ‘Wrap-Up’ newsletters.
17
Radio World 2022 Media Kit | radioworld.com
Webinars
Special-priced and radio focused opportunities are available for radio tech exhibitors! Ask us about them.
Award Programs
Each year, we recognize the industry leaders at the cutting edge of radio/audio technology through various awards programs. In our Best of Show and Best In Market programs, winners and nominees gain valuable marketing exposure and opportunities by entering, including: ●
●
●
18
Exposure to Future’s professional portfolio via print, online and email Recognized as experts & thought leaders by the industry’s leading publications Award amplification during the industry’s leading trade show
Radio World 2022 Media Kit | radioworld.com
The Best of Show awards honor outstanding new products exhibited at the NAB Show and IBC. Winners are selected by a panel of engineers and industry experts, and winners are selected based on innovation, feature set, cost efficiency and performance in serving the industry.
The Best in Market Awards programs for NAB and IBC give non-exhibitors - during the COVID crisis - a way to get their new technology recognized and celebrated with radio tech equipment buyers. Products are evaluated by Radio World judges and editors, and winners are selected based on general quality, business/operational benefits, innovation, technical excellence, cost-effectiveness and game-changing ability.
Each year our veteran editorial staff selects one outstanding engineer who represents the highest ideals of the U.S. radio broadcast engineering profession and reflects those ideals through contributions to the industry. Recipients are profiled in Radio World and presented an award at the subsequent NAB Show.
Rates & Specifications
Print Advertising Specifications & Rates
Radio World
1x
3x
6x
9x
12x
Full Page Spread
$7,550
$7,325
$7,175
$7,020
$6,795
Full Page
$3950
$3,830
$3,755
$3,675
$3,555
1/2 Page
$1,950
$1,890
$1,850
$1,815
$1,755
1/3 Page
$1,550
$1,490
$1,475
$1,440
$1,395
1/4 Page
$1,150
$1,115
$1,095
$1,070
$1,035
Broadcast Equipment Exchange Quad Box
$625
$610
$595
$570
$555
Triple Box
$525
$610
$360
$335
$300
Double Box
$285
$260
$235
$210
$185
Single Box
$165
$140
$115
$95
$85
1x
6x
12x
Full Page
$2,160
$2,060
$2,010
1/2 Page
$1,670
$1,585
$1,550
1/3 Page
$1,380
$1,315
$1,285
1/4 Page
$1,100
$1,055
$1,030
Double Box
$205
$195
$190
Single Box
$95
$85
$75
Engineering Extra
Tech Mart
20
Radio World 2022 Media Kit | radioworld.com
Print Advertising Specifications
General Specifications Printing method: Web Offset; Binding: Saddle Stitch Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch Material Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please email your print-ready .pdf to the production manager. If the ad is larger than 25mb, please send by file transfer link or contact production manager for further information. Other Accepted File Types: Hi-res print-ready, .eps, .tif, or .jpeg. Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.
21
Additional Charges Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor non paid position requests but assumes no responsibility for failure to do so. Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on non premium insertions. No further discounting is available for cover positions. Combined Frequency Discounts Advertisers are eligible for combined frequency discounts when advertising in other Future publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your advertising representative for details. Advertising Deadlines Please refer to the editorial calendar for advertising deadlines. Contact production manager with any extension requests. Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.
Production Contacts
Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.
Heather Tatrow, Production Manager heather.tatrow@futurenet.com
Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided.
Nicole Schilling, Production Manager nicole.schilling@futurenet.com
Radio World 2022 Media Kit | radioworld.com
Website Display Advertising Specifications & Rates
Ad Description Billboard
970 x 250
Super Leaderboard
970 x 90
Leaderboard
728 x 90
DMPU/Half Page MPU
300 x 600 300 x 250
Sticky Bottom
728 x 90; 970 x 90
In Content Leaderboard
728 x 90; 970 x 90
Mobile Header Mobile Leaderboard Mobile MPU
22
Ad Size (pixels)
Radio World 2022 Media Kit | radioworld.com
Rates (CPM) 0 - 25,000
25,000 50,000
50,000 100,000
100,000 250,000
ROS - Standard Units
$45
$43
$41
$40
ROS + Big Top
$63
$60
$58
$55
Big Top
$68
$64
$62
$59
ROS + Mobile Big Top
$63
$60
$58
$55
Mobile Big Top
$68
$64
$62
$59
ROS + Interscroller
$63
$60
$58
$55
Interscroller
$68
$64
$62
$59
ROS + Desktop Miniscroller
$63
$60
$58
$55
Desktop Miniscroller
$68
$64
$62
$59
Impressions
320 x 100; 300 x 250; 320 x 50 320 x 50 300 x 250
Website Display Advertising Specifications
General Specifications ● All creative must be approved and tested before a campaign can begin. ● Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. ● When submitting rich media, an alternate .gif/.jpg is required ● Expandable or “Out of Banner” Rich Media creative must be click initiated ● Expandable or “Out of Banner” Rich Media creative must no larger than twice the banner size ● Audio ads must be user initiated and are subject to editorial approval ● Web Mechanical Specifications ● Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Changes & Cancellations All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed. Rejecting Creative Future a reserves the right to reject any creative that does not follow our specifications.
Third-party Tag Policy Future will accept and traffic up to 3 tags per placement, per campaign. Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Future and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.
Files accepted File Size Loop/Time Media Types Accepted Audio Accepted 3rd Party Served
Accepted Ad Formats
Initial Load
Radio World 2022 Media Kit | radioworld.com
50KB - 100KB 3 loop/15 sec All Rich Media User Enabled Audio Streams Only Yes
Rich Media
Lead Time
23
.jpg, .gif, 3rd party tags, click through URL, HTML5 creatives
3rd party tags 5 days 2MB
eNewsletter Specifications & Rates
Available Units
Billboard Exclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience. Scalable on all device types and sizes. 970x250 Rectangle-Text Native content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content. Ad Image, Headline, Ad Copy, and Click through URL Above-the-Fold For the highest visibility and impact, own the Billboard, News 1 with a Half-Page unit*, Rectangle-Text or a Medium Rectangle units. *Half-Page unit is only available with the Above-the-Fold takeover. 600x300 Video-Text Supercharge engagement by using a combination of video and text to drive both video views and website traffic. User experience for video varies by email client. The Video-Text ad seamlessly delivers the best possible content experience based on where subscribers open. Medium Rectangle High-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication. 300x250
24
Rates
For full specifications and examples click here.
Radio World 2022 Media Kit | radioworld.com
Above the Fold Takeover
$525
Billboard
$350
Dedicated Send
$2,000
Featured Content
$350
News 1
$350
News 2
$325
News 3
$300
News 4
$250
News 5
$225
Special Report
$2,100
Spotlight
$2,000
News 1 Video-Text
$425
eNewsletter Specifications
NEWSLETTER. ● All ad creatives must be site-served. SmartBrief can accept 3rd party clicktags and impression trackers (standard tags only). ● Animation is not supported by all email clients. When using animation, include branding and call-to-action on first frame. ● Javascript is not supported in email. AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE. DEDICATED SEND. Required Deliverables 1. HTML Code 2. Subject Line 3. Preheader Text (Optional) Email Advertising Guidelines 1. Test your HTML code for errors with an HTML validator prior to submitting to SmartBrief. 2. Visit the Guide to CSS Support in Email: campaignmonitor.com/css. NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send. Subject Line & Preheader ● 50 characters max recommended for subject line and preheader ● Avoid these terms: "New", "Free", "Special." ● Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation may cause your email to get marked as spam).
25
Radio World 2022 Media Kit | radioworld.com
DEDICATED SEND HTML CODE. Design ● Limit the design width to no more than 650px. ● Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag). ● Use six-digit hex codes for colors. ● Code links on one line: <a href="URL" >linked text</a> ● Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template. ● Media queries should be in style tags in the head element. SmartBrief can only accept media queries that have a Class or an ID. Images ● Use JPEGs or GIFs. ● Use absolute URL and image paths (images, links, etc.). Images and files must be hosted by client. ● Use image width and height attributes and values to preserve layout structure when images are disabled. Do Not ● Do not use dynamic scripts (Javascript) or any form elements (checkbox, radio button, input field). ● Do not use background images, image mapping, or animated GIFs. ● Do not embed Flash or any other type of video.
Contact Us 26
Advertising John Casey
Editorial Paul McLane
U.S Publisher, Senior Business Director The Americas john.casey@futurenet.com +1 330 352 0409
Content Director/Editor in Chief paul.mclane@futurenet.com
Advertising Raffaella Calabrese
Advertising Andi Tureson
VP/Market Expert Adam Goldstein
International Publisher, Strategic Account Manager for EMEA Europe | Middle East | Africa raffaella.calabrese@futurenet.com +39 320 891 1938
andi.tureson@futurenet.com
VP Market Expert (AV/PA/CE) adam.goldstein@futurenet.com +1 917 922 9872
Radio World 2022 Media Kit | radioworld.com