2022 B2B Media Kit - Radio World

MEDIA KIT 2022

Serving radio and audio technology professionals

About Us

Radio professionals have become multimedia, multiplatform specialists. For 45 years Radio World has been dedicated to supporting these radio owners, managers and engineers with compelling content, real journalism, practical tech coverage and commentaries by opinion drivers.

Our content keeps industry professionals informed on the latest emerging technologies and how radio businesses deploy them. Biweekly issues (26 issues per year) deploy digitally and in print, and are complemented by additional resources such as ebooks, webcasts and themed supplements.

And Radio World Engineering Extra is a special edition published six times a year and written by engineers just for fellow technologists.

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Radio World 2022 Media Kit | radioworld.com

Magazine

Career resource for managers and technologists Radio World has a uniquely devoted loyal audience who look forward to receiving their issue every two weeks for its coverage of FCC regulation, digital media, technical standards, new products, management advice and career advancement.

Radio World Engineering Extra is a deep dive just for radio engineers and technologists. It is published six times a year and is edited by award-winning veteran engineer Cris Alexander. Tech tips, how-to articles, technology white papers and career resources for engineers are featured.

17k QUALIFIED CIRCULATION Source: Internal, Global Circulation, June 2021

6k QUALIFIED CIRCULATION Source: Internal, Global Circulation, June 2021

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Radio World 2022 Media Kit | radioworld.com

eBooks

Radio World eBooks Deliver Radio World ebooks are a timely resource to help professionals advance their careers.

In 2022 we’ll explore topics such as trends in the design of audio processors and consoles; hiring a contract engineer; and the use of MPX in radio infrastructure.

Sponsors benefit from brand recognition on the cover, advertising opportunities including advertorials and/or full-page ad, and lead generation.

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Radio World 2022 Media Kit | radioworld.com

eNewsletters

Created with a combination of technology, editorial expertise and industry knowledge, Radio World’s SmartBrief curates timely and relevant news to keep busy professionals on top of the trends and best practices that are shaping the radio industry.

SmartBrief Delivered by email every business day, the Radio World SmartBrief newsletter provides radio managers and engineers with top news headlines, featured columns and popular tech tips content from radioworld.com.

SmartBrief Twice monthly, RW Engineering Extra SmartBrief e-newsletter features “just tech,” focused on the interests of engineers and other technical managers.

13k

12.8k

SUBSCRIBED Radio World SmartBrief

THIRD PARTY OPTED-IN SUBSCRIBERS Radio World SmartBrief

7k

6.8k

SUBSCRIBED RW Engineering Extra SmartBrief

THIRD PARTY OPTED-IN SUBSCRIBERS RW Engineering Extra SmartBrief

20%

6.5%

OPEN RATE

CTO RATIO

Source: Internal, Newsletter subscriber data, October 2021

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Website

Featured Editorial ● Chip Shortage Hits Radio Tech Marketplace ● Are You Ready for the National EAS Test? ● Shortwave Radios Keep Up With Tech ● FCC Takes a Broom to Technical Rules ● 10 Dumb Things People Do When Testing Electricity ● The NAB Show Focuses on Spring of 2022 ● Build an Unbalanced-to-Balanced Adapter

77k

120k

MONTHLY GLOBAL VISITORS

MONTHLY GLOBAL PAGE VIEWS

Google Analytics, Monthly Average, Sept 2021

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The above is just a sampler of recent popular stories, demonstrating the breadth of content found every day at radioworld.com.

2022 Editorial Calendar

JANUARY

Ad Close: Materials Due:

FOCUS

19

2

10

16

2

16

30

12/10/21 12/17/2021

12/28/21 1/5

1/11 1/18

1/19 1/26

1/26 2/2

2/9 2/16

2/23 3/2

3/9 3/16

How to Equip Your Studio for Video

What's Next for Hybrid Radio

What Drones Can Do for You

RADIO WORLD ENGINEERING EXTRA

10 Things to Know About the Cloud

Best Apps for Radio Engineering

NAB Show First Look and Manager's Preview

Phone & Talk Show Mgmt. Systems

Remote & Sports Broadcasting

Building Spectacular Radio Studios

NAB Show Preview, Listings & Pocket Preview Guide (Las Vegas, April 23-27)

Transmitters

MPX in the Digital Age

APRIL

Spring Product Planner 2022

MAY

JUNE

13

21

27

11

25

8

16

22

3/23 3/30

3/30 4/6

4/6 4/13

4/20 4/27

5/4 5/11

5/18 5/25

5/24 6/1

6/1 6/8

FOCUS

NAB Engineering Achievement Award Winner Profile

RADIO WORLD ENGINEERING EXTRA

New Options for Remote Workflows

NAB Show Photo Issue

NAB Show News Wrapup

Best of Show Awards

RADIO WORLD ENGINEERING EXTRA

Summer of Products

BUYER’S GUIDE

Audio Processing

Ad Close: Materials Due:

EBOOK

7

MARCH

5

BUYER’S GUIDE

EBOOK

FEBRUARY

Radio World 2022 Media Kit | radioworld.com

Visual Radio

Special Report

Program Contribution: Getting Content to the Studio

Apps for Radio Technology How to Hire a Consulting or Contracting Engineer

2022 Editorial Calendar

JULY

Ad Close: Materials Due:

FOCUS

BUYER’S GUIDE

EBOOK

AUGUST

6

20

3

11

17

1

14

28

6/15 6/22

6/28 7/6

7/13 7/20

7/20 7/27

7/27 8/3

8/10 8/17

8/24 8/31

9/7 9/14

Summer of Products

Summer of Products

Summer of Products

RADIO WORLD ENGINEERING EXTRA

Best Practices for Cyber Protection

IBC Show Preview

NAB New York and AES Preview

Consoles, Mixers & Routers Widgets and Workbench

FOCUS

(Amsterdam, Sept. 9-13)

(Dates TBD)

Studio Furnishings: Mics, Monitors, Accessories

Audio Transport: Codecs & STL Fall Product Planner

OCTOBER

Ad Close: Materials Due:

SEPTEMBER

MAM: Automation, Traffic & Billing

Trends in Audio Processing 2022

NOVEMBER

DECEMBER

12

20

26

9

23

7

15

21

9/21 9/28

9/28 10/5

10/4 10/12

10/19 10/26

11/2 11/9

11/14 11/21

11/21 11/30

11/30 12/7

How to Be a Better Project Manager

RADIO WORLD ENGINEERING EXTRA

FCC FM Allocation Procedures

Technical Webinars You Shouldn't Miss

SBE Priorities for 2023

Radio World Excellence in Engineering Award

RADIO WORLD ENGINEERING EXTRA

News Highlights of 2022

Signal Monitoring, Remote Control, Test and EAS

BUYER’S GUIDE

EBOOK

Special Report

Streaming, Podcasting, Online Content Delivery Trends in Radio Consoles

Antennas; RF Line & Support; Power Protection Cloud/IP-Based Content Creation & Delivery

Annual Supplement: 2023 Source Book & Directory (Ad Close: 11/24 Materials Due: 12/6)

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FM Transmission Line: What to Know

Radio World 2022 Media Kit | radioworld.com

Audience Reach

Audience Demographics

Who We Serve Radio World has fostered a community of buyers and sellers of radio broadcast technology by serving managers and engineers seeking compelling technology & regulatory news.

Through technology coverage, industry

35% 31% 17% ENGINEERING/IT

OWNER/PRESIDENT

GENERAL MANAGEMENT

5%

6%

6%

analysis, thought leader interviews and convention specials, Radio World informs professionals about important technology and industry trends and changes to help them advance in their work.

PRODUCTION

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CONSULTANT

PROGRAMMING/ NEWS & OTHER

Audience Demographics

$500,000 and up

Radio World Subscribers Have Buying Power

$250,000$500,000

5%

8%

13%

$100,000$250,000

91% of Radio World respondents said they authorize, approve or specify equipment for purchase 52% of Radio World respondents said they have new equipment budgets of $25,000 or more, while 26% said their budgets top $100,000 or more.

Readers' Equipment Budget

26%

$25,000$100,000

Planned Purchases Microphones Audio Processing Audio Monitors, Headphones, Amps

56%

52% 51%

48% Routing & Switching 45% Antennas, Towers, Cable 42% Test, Monitoring, Remote Control 40% Transmission, STL/RPU 35% Automation 34% Codecs and Telco 33% Consoles and Mixers

0

11

10

20

Radio World 2022 Media Kit | radioworld.com

30

40

50

60

48%

Up to $25,000

Marketing Services

Our Approach

Our Solutions As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge,

Targeted B2B Marketing Leveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.

and the high-spending audiences that are the critical pillars for a successful content marketing program.

Custom Online Creative Solutions Sponsored content programs run across our platforms and beyond using paid, owned, and earned media.

Trusted Content We attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.

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Custom Solutions

Personalized Brand Experiences

SPONSORED BLOG POSTS

VIDEO

WEBINARS

WHITE PAPERS & EBOOKS

Click here to see our full catalog of content solutions 14

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INFOGRAPHICS

RESEARCH & SURVEYS

SmartSocial

Extend your campaign and reach a highly-engaged B2B audience across social media channels.

GAIN EXCLUSIVE ACCESS to a closed list of qualified professionals. Our data and technology are used to match readers’ email addresses with their social media account.

REACH YOUR TARGET CUSTOMERS throughout the day with your content as they browse their preferred social media platform(s).

ACHIEVE TREMENDOUS ENGAGEMENT through a combination of sponsored and promoted social posts across Facebook or Twitter to influence the highest-quality viewer.

AUTOMATICALLY OPTIMIZES YOUR MESSAGE to the highest-performing creative and social media placements, providing you with the best possible engagement.

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Tradeshow Amplification & Award Programs

Tradeshow Amplification

The nature of shows and events

Preview and Daily Newsletters

changed quickly during the COVID crisis. But whether an event is held in person or virtually, Radio World is there for you with coverage and advertising opportunities.

Maximizing Your Trade Show Presence Our trusted editorial content around annual trade shows highlight your brand as a thought leader on the cutting edge of the professional radio industry.

Our preview newsletters, such as the NAB Sneak Peek & Must See Newsletters, and pre-show webinars give attendees the download on the show, sessions and featured products.

Must See Product

Advertise in the Official NAB Show Daily

During each show, daily newsletters are sent highlighting that day’s news. Following the shows, we recap the most important and impactful stories to come from the conference through ‘Wrap-Up’ newsletters.

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Webinars

Special-priced and radio focused opportunities are available for radio tech exhibitors! Ask us about them.

Award Programs

Each year, we recognize the industry leaders at the cutting edge of radio/audio technology through various awards programs.

In our Best of Show and Best In Market programs, winners and nominees gain valuable marketing exposure and opportunities by entering, including: ●

●

●

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Exposure to Future’s professional portfolio via print, online and email Recognized as experts & thought leaders by the industry’s leading publications Award amplification during the industry’s leading trade show

Radio World 2022 Media Kit | radioworld.com

The Best of Show awards honor outstanding new products exhibited at the NAB Show and IBC. Winners are selected by a panel of engineers and industry experts, and winners are selected based on innovation, feature set, cost efficiency and performance in serving the industry.

The Best in Market Awards programs for NAB and IBC give non-exhibitors - during the COVID crisis - a way to get their new technology recognized and celebrated with radio tech equipment buyers. Products are evaluated by Radio World judges and editors, and winners are selected based on general quality, business/operational benefits, innovation, technical excellence, cost-effectiveness and game-changing ability.

Each year our veteran editorial staff selects one outstanding engineer who represents the highest ideals of the U.S. radio broadcast engineering profession and reflects those ideals through contributions to the industry. Recipients are profiled in Radio World and presented an award at the subsequent NAB Show.

Rates & Specifications

Print Advertising Specifications & Rates

Radio World

1x

3x

6x

9x

12x

Full Page Spread

$7,550

$7,325

$7,175

$7,020

$6,795

Full Page

$3950

$3,830

$3,755

$3,675

$3,555

1/2 Page

$1,950

$1,890

$1,850

$1,815

$1,755

1/3 Page

$1,550

$1,490

$1,475

$1,440

$1,395

1/4 Page

$1,150

$1,115

$1,095

$1,070

$1,035

Broadcast Equipment Exchange Quad Box

$625

$610

$595

$570

$555

Triple Box

$525

$610

$360

$335

$300

Double Box

$285

$260

$235

$210

$185

Single Box

$165

$140

$115

$95

$85

1x

6x

12x

Full Page

$2,160

$2,060

$2,010

1/2 Page

$1,670

$1,585

$1,550

1/3 Page

$1,380

$1,315

$1,285

1/4 Page

$1,100

$1,055

$1,030

Double Box

$205

$195

$190

Single Box

$95

$85

$75

Engineering Extra

Tech Mart

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Print Advertising Specifications

General Specifications Printing method: Web Offset; Binding: Saddle Stitch Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch Material Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please email your print-ready .pdf to the production manager. If the ad is larger than 25mb, please send by file transfer link or contact production manager for further information.

Other Accepted File Types: Hi-res print-ready, .eps, .tif, or .jpeg.

Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression.

Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.

Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.

Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.

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Additional Charges Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor non paid position requests but assumes no responsibility for failure to do so.

Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on non premium insertions. No further discounting is available for cover positions.

Combined Frequency Discounts Advertisers are eligible for combined frequency discounts when advertising in other Future publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your advertising representative for details.

Advertising Deadlines Please refer to the editorial calendar for advertising deadlines. Contact production manager with any extension requests.

Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.

Production Contacts

Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.

Heather Tatrow, Production Manager heather.tatrow@futurenet.com

Lettering: Reproduce all reverse lettering with a minimum of colors.

Type smaller than 8 point with fine serifs should be avoided.

Nicole Schilling, Production Manager nicole.schilling@futurenet.com

Radio World 2022 Media Kit | radioworld.com

Website Display Advertising Specifications & Rates

Ad Description Billboard

970 x 250

Super Leaderboard

970 x 90

Leaderboard

728 x 90

DMPU/Half Page MPU

300 x 600 300 x 250

Sticky Bottom

728 x 90; 970 x 90

In Content Leaderboard

728 x 90; 970 x 90

Mobile Header Mobile Leaderboard Mobile MPU

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Ad Size (pixels)

Radio World 2022 Media Kit | radioworld.com

Rates (CPM) 0 - 25,000

25,000 50,000

50,000 100,000

100,000 250,000

ROS - Standard Units

$45

$43

$41

$40

ROS + Big Top

$63

$60

$58

$55

Big Top

$68

$64

$62

$59

ROS + Mobile Big Top

$63

$60

$58

$55

Mobile Big Top

$68

$64

$62

$59

ROS + Interscroller

$63

$60

$58

$55

Interscroller

$68

$64

$62

$59

ROS + Desktop Miniscroller

$63

$60

$58

$55

Desktop Miniscroller

$68

$64

$62

$59

Impressions

320 x 100; 300 x 250; 320 x 50 320 x 50 300 x 250

Website Display Advertising Specifications

General Specifications ● All creative must be approved and tested before a campaign can begin. ● Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. ● When submitting rich media, an alternate .gif/.jpg is required ● Expandable or “Out of Banner” Rich Media creative must be click initiated ● Expandable or “Out of Banner” Rich Media creative must no larger than twice the banner size ● Audio ads must be user initiated and are subject to editorial approval ● Web Mechanical Specifications ● Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.

Changes & Cancellations All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed.

Rejecting Creative Future a reserves the right to reject any creative that does not follow our specifications.

Third-party Tag Policy Future will accept and traffic up to 3 tags per placement, per campaign.

Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved

by Future and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved.

All ad placements should launch a new browser window when clicked.

Files accepted File Size Loop/Time Media Types Accepted Audio Accepted 3rd Party Served

Accepted Ad Formats

Initial Load

Radio World 2022 Media Kit | radioworld.com

50KB - 100KB 3 loop/15 sec All Rich Media User Enabled Audio Streams Only Yes

Rich Media

Lead Time

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.jpg, .gif, 3rd party tags, click through URL, HTML5 creatives

3rd party tags 5 days 2MB

eNewsletter Specifications & Rates

Available Units

Billboard Exclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience.

Scalable on all device types and sizes. 970x250 Rectangle-Text Native content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content.

Ad Image, Headline, Ad Copy, and Click through URL Above-the-Fold For the highest visibility and impact, own the Billboard, News 1 with a Half-Page unit*, Rectangle-Text or a Medium Rectangle units. *Half-Page unit is only available with the Above-the-Fold takeover. 600x300 Video-Text Supercharge engagement by using a combination of video and text to drive both video views and website traffic.

User experience for video varies by email client. The Video-Text ad seamlessly delivers the best possible content experience based on where subscribers open.

Medium Rectangle High-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication. 300x250

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Rates

For full specifications and examples click here.

Radio World 2022 Media Kit | radioworld.com

Above the Fold Takeover

$525

Billboard

$350

Dedicated Send

$2,000

Featured Content

$350

News 1

$350

News 2

$325

News 3

$300

News 4

$250

News 5

$225

Special Report

$2,100

Spotlight

$2,000

News 1 Video-Text

$425

eNewsletter Specifications

NEWSLETTER. ● All ad creatives must be site-served. SmartBrief can accept 3rd party clicktags and impression trackers (standard tags only). ● Animation is not supported by all email clients. When using animation, include branding and call-to-action on first frame. ● Javascript is not supported in email.

AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE. DEDICATED SEND. Required Deliverables 1.

HTML Code 2.

Subject Line 3.

Preheader Text (Optional) Email Advertising Guidelines 1.

Test your HTML code for errors with an HTML validator prior to submitting to SmartBrief.

2.

Visit the Guide to CSS Support in Email: campaignmonitor.com/css.

NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send.

Subject Line & Preheader ● 50 characters max recommended for subject line and preheader ● Avoid these terms: "New", "Free", "Special." ● Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation may cause your email to get marked as spam).

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Radio World 2022 Media Kit | radioworld.com

DEDICATED SEND HTML CODE. Design ● Limit the design width to no more than 650px. ● Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag). ● Use six-digit hex codes for colors. ● Code links on one line: <a href="URL" >linked text</a> ● Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template. ● Media queries should be in style tags in the head element.

SmartBrief can only accept media queries that have a Class or an ID. Images ● Use JPEGs or GIFs. ● Use absolute URL and image paths (images, links, etc.).

Images and files must be hosted by client. ● Use image width and height attributes and values to preserve layout structure when images are disabled.

Do Not ● Do not use dynamic scripts (Javascript) or any form elements (checkbox, radio button, input field). ● Do not use background images, image mapping, or animated GIFs. ● Do not embed Flash or any other type of video.

Contact Us 26

Advertising John Casey

Editorial Paul McLane

U.S Publisher, Senior Business Director The Americas john.casey@futurenet.com +1 330 352 0409

Content Director/Editor in Chief paul.mclane@futurenet.com

Advertising Raffaella Calabrese

Advertising Andi Tureson

VP/Market Expert Adam Goldstein

International Publisher, Strategic Account Manager for EMEA Europe | Middle East | Africa raffaella.calabrese@futurenet.com +39 320 891 1938

andi.tureson@futurenet.com

VP Market Expert (AV/PA/CE) adam.goldstein@futurenet.com +1 917 922 9872

Radio World 2022 Media Kit | radioworld.com