Color Color Which Color do You Want? If you have visited our website you might be thinking what is all this hullabaloo about colors. Why are they splashed everywhere on the website? Are they even important? You might think that the only significance of color is to attract attention or to visually please the reader. Well that's not at all true. Colors are not just meant to be attention grabbers or visual pleaser, their psychology runs deeper then that. They signify personal preferences, experiences, upbringing, cultural differences, context, values, perceptions etc. In branding color plays a major part in their associations or perceptions towards general public.
Like the color yellow which is a prominent color of brands such as Nikon, Best Buy, Mc Donalds, national Geographic etc. represents optimism, clarity and warmth. Similarly the color orange that is the prominent color of brands like Nickelodeon, Fanta, Firefox, Gulf etc. is associated with confidence, cheerfulness and friendliness. The same can be said about the color blue that is the color of brands like Dell, AT&T , HP, Facebook, IBM etc. which represents strength, dependability and trust. All these examples clearly convey the message that colors have the power not only to build or create a brand but also to make or break a brand. That is why almost all the top ad agencies be it in Mumbai, Navi Mumbai or even across the world understand how important and significant a role the color plays for a brand.