Know these online marketing terms Part-I Online Marketing has became inevitable these days. To increase the brand visibility to a massive level and across the border with a reasonable marketing budget, the only way out is Online Marketing. However, whenever you call an agency for pitching, do you get to hear some terms that you literally doesn't what they mean and how. Well, they are technical jargons just like in any other specialized field. Get to know some these most commonly used terms and never look helpless and baffled again when anyone talk about this. 1. SEO- It is the acronym for Search Engine Optimization. It involves a gamut of processes that are aimed to keep your website up in the search engine ranking and therefore your visibility high. 2. SMO- Again an acronym that is quite a recent entry in the list. It stands for Social Media Optimization. It involves the processes that are taken to promote a brand using the social media platforms, read Facebook, Twitter, Pinterest, etc. 3. PPC- Stands for Pay-per-click. The other names for it are Cost-per-click or Paid Search Marketing. Here the advertiser pay a certain pre-fixed amount to the owner of the website everytime a viewer click the advertisement displayed in the website. By far, this is the most common format of advertising prevalent in online world today. 4. Email Campaign System- This is perhaps one of the most under-utilized form of online marketing today where the advertisers shoot emails with their advertising content to a group of people whose email ids are listed with them. 5. Hyperlink- One or a group of words that appear in the webpage mostly in blue colour and it allows you to click on them. When you click, it takes you to another page where there are the informations of the advertiser or some other content may be. Basically it allows you navigate from one page to another. So here are some most used words in online marketing. In the second part we will come up with more such terms. Therefore, stay tuned!
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