Applying Reverse SEO Techniques! To Resolve Search Reputation Problems! by! !
Golden Triangle!
Organic vs. Paid!
Organic Rank Visibility! Rank 1 – 100% • Rank 2 – 100% • Rank 3 – 100% ============ Battle Line ============ • Rank4- 85% • Rank5–60% • Rank6–50% •
CTR Rates!
SEO Principles! •
It’s Always Changing.!
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It’s a competition.!
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Focus on the right Keywords (domains, micro sites, landing pages).!
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Focus on KPIs (bounce, conversion).!
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Build Links that are permanent in their authority (permanence is key in Google Algorithm). !
SEO Building Blocks!
Tag Length!
Bad Ass Behind the Computer!! •
Google, Yelp, Angie’s List… Encourage Reviews!
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Professionals also get reviewed.!
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Newspaper Article!
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Review Boards!
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Complaints Sites!
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Videos!
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Personal Blogs!
UGC on SERP!
Google Auto Suggest! •
Curiosity is Human Nature = ΔT!
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An increasing DELTA Δ in search volume over sample time period.!
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High Search Volume creates a feedback loop which signals to Google the term is increasingly relevant.!
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ΔTp1 / ΔTp2 = Divergence. Increasing or Decreasing relevancy.!
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New searchers exposed to the inflammatory suggestion give more authority divergence.!
A Reputation Engine!
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30% of searches are for names.! Customers, Investors, Employees & people pissed at you.!
Bad News! •
Is more difficult than SEO. Your applying the same techniques but on multiple sites. !
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Takes more time. Average Project takes 500-650 man hours.!
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Google Algorithm Changes Very Often.!
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Google is always biased towards established content.!
Some Good News! •
Google is eager to test SERP with a page from different Webs
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Panda Updates are biased against sites that have ads.!
Penguin VS Panda’s !
Techniques Used! •
Incorporate Social Media Pages!
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Integrating Social Media Platforms with Customer service department.!
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Creating Unique Content on new micro sites.!
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Create Blogs and Wikis and Develop them Separately with unique content.!
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Issue Press releases.!
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Apply SEO Techniques for each asset (bulk of the time and difficulty) !
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Update often!
REVERSE SEO PRINCIPLES!
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Don’t judged (harder said then done).!
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Multi prong approach.!
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Pick your battles. Mobile > iPad > Desktop.!
Digital Extortion! •
Vulnerable People are easily victimized.!
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The shame and anguish they suffer makes them wish the problem would just go away.!
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Along comes a shop that offers a quick solution for a small fee. !
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When said solution does not materialize, the client is kept by promising the light is at the end of the tunnel.!
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Just keep digging!!!!!
Digital Extortion! •
The client gives up or no longer wants to pay. !
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Victim once, Victim twice: Client is now a lead and passed on to other shops who will use some of the same extortion techniques. !
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Because of the labour and complexity involved, these services cannot be produced in a compress time period.!
Key Take Aways! •
Own Your Brand.!
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Stake Your Claim on Social Media.!
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Build Your Social Currency.!
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Build connections, friends, followers and build solid links… Google will like you.!
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Choose your partner carefully. Look at their reputation before they help you with your reputation. !
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Discretion is THE MOST important thing in ORM.!
Herman Tumurcuoglu! E- Marketing Consultant! Lecturer! !
http://www.linkedin.com/ in/webbusiness Visit: http://www.removingcomplaints.com! !
http://www.removegoogle.com! http://www.reverseseo.ca!
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