Gabby Klein - Design Portfolio - 2022 by Gabby Klein

gabby klein design portfolio

contents 01

interior design

graphic design + illustration

for fun

workplace | CREA qualitative research | Cultivating Comfort healthcare | Saguaro Resource & Medical Center design-build | Building Blocks: Journey to Success

corporate branding | LGE Design Build vinyl window graphic | Zak Eyes digital illustration + report layout | Lululemon collaborations | Standard Wax, Canopy by Hilton, Sidewalk Saturday

sketches art prints photography

interior design

workplace | CREA ASU Senior Design Studio | Fall 2019 Design Excellence Winner Collaborative Project

PROJECT SUMMARY

CREA is a commercial real estate firm based in Los Angeles with a new office coming to The Beam in the heart of Downtown Tempe, AZ. The Beam will be Arizona’s first and largest crosslaminated timber constructed building and will house a variety of corporate tenants throughout its five levels. This project focused on CREA’s fifth-floor office space (40,000 sq ft) and a storefront business center (7,000 sq ft) on the first floor. CLIENT GOALS

Attract and retain talent Work hard play hard company culture Celebrate architecture of “The Beam” Sustainability and Wellness Variety of spaces Embrace Tempe community Intergenerational space Strong company brand PROGRAMS USED

Revit Enscape Adobe Illustrator Adobe Photoshop

LEVEL 1 RECEPTION FEATURES

Kiosks make use of CREA’s map technology and allow the user to interact with local maps, buildings, local trivia, and recommendations in the surrounding areas. In addition to these features, plants are placed throughout the entire first floor for increased wellness through air purification as well as biophilia.

workplace | CREA

USER PERSONAS

Olivia

Jay

Maria

Strategy & Marketing

Vice President Technology

Executive Administrative Assistant

THE CONCEPT

locality 1. 2.

(noun)

the fact or condition of having a location in space or time an area or neighborhood, especially regarded as a place occupied by certain people or as the scene of particular activities

Overview: Olivia is a recent ASU graduate who fell in love with the lifestyle and ample opportunity Tempe has to offer. Olivia enjoys attending local farmers markets, going to patio restaurants with friends, and attending ASU social events.

Overview: Jay is a transfer from the LA office and moved to Tempe to be close to his son who attends ASU. He loves to mountain bike and hike around Tempe in his free time. And he sometimes travels to and works from other CREA offices.

Overview: Maria is the breadwinner for her household and has just started her Master’s degree at ASU. She is an AZ native, and values the close proximity to her home and family. She loves the urban feel and wants to bring more culture and art to Tempe.

Work style: Community

Work style: Productivity

Work style: Flexibility

CREA

COMMERCIAL REAL ESTATE ADVISORS

LOGO TYPE

BRAND GUIDELINES

CORPORATE PHILOSOPHY CREA’s new Tempe office is designed to embrace the essence of the city and the lifestyle that draws talent to the area. The company strives to meet the needs of a diverse workforce that values community, productivity, and flexibility. Three personas were developed to embody different aspects of Tempe and the contemporary professional.

CORPORATE TYPOGRAPHY

THE BRAND CREA’s branding is an important piece of the company culture and success. The commercial real estate industry is competitive, and having a sophisticated and consistent brand sets CREA apart from its competitors. We put together a graphic design branding package that is further reflected in the design of the first and fifth level spaces within The Beam.

FONT: BENTON SANS

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

CORPORATE COLORS

DESIGN DRIVERS

community | productivity | flexibility

MAP MOTIF

#264B5D

#EBC258 #C7C8C6 #474748

#707648

COLOR RATIONALE We chose a cool neutral color palette to balance the warm tones of the laminated timber structure. In addition to the neutral tones, we carefully selected an analogous color scheme of blue, green, and yellow to create a sense of order and harmony within the space. To create contrast and interest in the environment, we selected a dark navy blue as the dominate color to signal a sense of trust and sophistication in CREA, and chose lighter tones of green and yellow as accents.

workplace | CREA LEVEL 1 PLANS - CREA BUSINESS CENTER

REFLECTED CEILING PLAN -

BLOCKING S. Farmer Ave

Exposed Beams + Tectum

Reception

Arktura Softgrid Flux

Lounge

Armstrong Acoustibuilt

Tech Play + Work Cafe

Out of scope

Collab + Conference

6” downlight

W. 5th St

S. Farmer Ave

Recessed Linear

Focus

Linear Pendant Out of scope

Acoustical Pendant

FIRST FLOOR RCP

FIRST FLOOR RCP Decorative 1/16" = 1'-0"

1/16" = 1'-0"

Pendant

Scale: 1/16” = 1’-0”

01 - FIRST FLOOR PLAN - South

FIRST FLOOR RCP 1/16" = 1'-0"

- / ---

1/16" = 1'-0"

PROVIDED BY RSP TO ASU'S

FIRST FLOOR RCP

PROVIDED BY= 1'-0" 1 1/16" RSP TO ASU'S level 1 rcp THE 4TH BEAM YEAR ON FARMER Project number 9508.008.00 PROVIDED BY WORKPLACE Date RSP TO ASU'S Drawn by Author STUDIO level 1 rcp www.autodesk.com/revit THE 4TH BEAM YEAR ON FARMER WORKPLACE STUDIO

Project number Date Drawn by Checked by

9508.008.00

PROVIDED BY

www.autodesk.com/revit

Author Checker Scale 1/16" = 1'-0"

Checked by

Checker Scale 1/16" = 1'-0"

12/3/2019 10:50:05 AM PROVIDED BY

workplace | CREA LEVEL 1 RENDERINGS - CREA BUSINESS CENTER

OPEN LOUNGE

TECH PLAY

qualitative research Cultivating Comfort: a study on Scandinavian Design & Wellness ASU Undergraduate Thesis | 2019-2020 Barrett, the Honors College

PROJECT SUMMARY

As an honors student, I was challenged with the opportunity to complete an Undergraduate Thesis or Creative Research Project. With my major in Interior Design and minor in Psychology, I knew from the beginning that I wanted to complete a more holistic study, and eventually decided on the concept of Scandinavian design & wellness. Throughout the rigorous chapter of learning that was college, I always found myself returning to IKEA for inspiration (even for commercial design projects). The simplicity and whimsy of all of it has always reminded me why I want to design: to positively impact people. This study explores the relationship between Scandinavian design practices of past and present, and newer concepts of wellness. METHODS USED

Qualitative Research Thematic Coding Adobe InDesign

ROW OF HOUSES - BERGEN, NORWAY

In addition to the written thesis paper, I designed a book to serve as a visual supplement to my research. In it, I include excerpts from my paper carefully placed alongside photographs and sketches from my time spent in Scandinavia. All photos were captured on film without any post-processing, and are used throughout the book in addition to my original sketches.

qualitative research Cultivating Comfort: a study on Scandinavian Design & Wellness

healthcare |

saguaro resource & medical center

ASU Junior Design Studio | Spring 2019 Design Excellence Nominee Collaborative Project

PROJECT SUMMARY

This project focused on the issue of homelessness in the greater Phoenix area, and the importance of universal design specifically in the healthcare and residential sectors. The project was divided into two phases: the first being the transitional housing “pods,” and the second being the adaptive reuse resource and medical center. Each team member designed a “pod” as their interpretation of transitional housing, and then collaborated to design the resource and medical center. While these spaces required different programmatic elements, they both required a high level of empathy and consideration for the end user throughout the design process. PROGRAMS USED

Revit Enscape Adobe Illustrator Adobe Photoshop LEVEL 1 RECEPTION

The reception provides a sense of welcoming and refuge from the outdoors. Still, there is a strong connection to nature through the ample natural light and desert landscaping visible through the Southfacing glazing. An exterior skin of iron with patina and perforations emulating falling palo verde blossoms creates unique, ever-changing shadows inside. The exterior skin also allows for thermal comfort in the warmer parts of the day. The undulating wood wall and ceiling helps with acoustic control within this space.

healthcare |

saguaro resource & medical center

FLOOR PLANS + SECTIONS Individual Pod Features

TRANSITIONAL HOUSING PODS CONCEPT DEVELOPMENT

Kitchen with microwave, sink, and small refrigerator - encourages cooking healthier plant-based foods Tire wall offers a sustainable approach to insulation; surrounded by stucco made locally; also offers a unique texture and accent interior wall Living space with storage bins and movable sofa for flexibility

Individual Pod Housing

scale N/A

Open shelving and rack for clothing Clerestory windows on North and South walls to allow natural light with minimal heat Operable windows to allow for cross-ventilation Views of nature from all windows; landscaping outside bedroom offers privacy

Individual Pod South-Facing Section

Individual Pod North-Facing Section

Family Pod Features Kitchen with microwave, sink, oven/stove, and small refrigerator - encourages cooking healthier plant-based foods Tire wall offers a sustainable approach to insulation; surrounded by stucco made locally; also offers a unique texture and accent interior wall

Living space with storage bins and movable sofa for flexibility Open shelving and rack for clothing in both bedrooms

Family Pod Housing

scale N/A

Second bedroom sleeps 2-3 (bunk beds, elevated platform floor with storage space underneath) Clerestory windows on North and South walls to allow natural light with minimal heat Operable windows to allow for cross-ventilation Views of nature from all windows; landscaping outside bedroom offers privacy

Family Pod South-Facing Section

Family Pod North-Facing Section

healthcare |

saguaro resource & medical center

MEDICAL AND RESOURCE CENTER LEVEL 1 FLOOR PLAN

CONCEPT DEVELOPMENT

Concept: the Nursing Tree When saguaro cacti are planted, they are an incredibly vulnerable species. They are not equipped to survive in the sun and heat in the first years of their growth. For this reason, saguaros grow best under the protection of a nursing tree (often a Palo Verde or Mesquite) that provides shade, water, and general protection from the harsh climate. The nursing tree is able to selflessly provide for the saguaro until it is strong enough to thrive on its own within the landscape. From this concept, the Saguaro Medical & Resource Center strives to offer the same kind of protection and care to Phoenix’s homeless population. The facility offers medical services including general health, counseling, and dental, as well as resources such as showers, laundry, grooming, fresh food, and recreational skills training. Within the site there are also individual and family sized transitional housing pods. The facility serves as a place of refuge for those without a home, and becomes a positive focal point within the community that brings people together to help one another.

healthcare |

saguaro resource & medical center

MEDICAL AND RESOURCE CENTER LEVEL 2 FLOOR PLAN

RENDERINGS

1 & 2 - Reception

3 - Servery

4 - Exam Room

design-build |

building blocks: journey to success

ASU Senior Design Studio | Spring 2020 Design Excellence Winner Collaborative Project

PROJECT SUMMARY

For our senior capstone project, we were given the opportunity to construct a physical 8’ x 8’ x 8’ installation to represent the concept of ‘embracing community’. Our team visited Lowell Elementary School in Mesa, AZ to interact with the 6th grade class. In the several weeks of activities with the students, we began to learn about the unique characteristics that each individual contributed to their class’ community. Our interactions encouraged further connection between students and team members, and helped to guide our conceptual development throughout the course of the project. In getting to know our client and end user, our team developed and strengthened our value of empathy and considerations of universal design. PROGRAMS USED

Revit Adobe Illustrator Adobe InDesign

COLLAGE RENDERING

This collage is a representation of the structure on the site of the Mesa Prototyping Festival. It begins to visualize the types of interaction that would take place in and around our installation. Our team considered the various end users at both the Mesa Prototyping Festival and the WELL Conference in order to promote community engagement in both settings.

design-build |

building blocks: journey to success

THE BRAND

PROJECT DEVELOPMENT

embrace community LOGO TYPE

BRAND GUIDELINES

CONCEPT PHILOSOPHY The space we have constructed is intended to offer activity, engagement, and discussion for people of all backgrounds. It is a space to gather, share, and connect, the same way a community does. We were inspired by the cultural complexities of the students and their connections to family, friends, and traditions. It is these individual characteristics that contribute to such integrative and unique collections of people, and the commonalities of space and time allow us to form communities with those around us.

TYPOGRAPHY FONT: GRAVITY

CONCEPT COLORS

SHAPE MOTIF

#6CBF58 #264B5D

#EDC819 #264B5D

#E78224 #264B5D

#65B6CA #264B5D

#E5E5E5 #636464

design-build |

building blocks: journey to success

graphic design + illustration

corporate branding LGE Design Build

LGE BANDANAS

LGE HOLIDAY CARD

For people and dogs.

Our gift was delayed, but our season’s greetings were right on time.

Good things take time.

LGE BUCKS

A playfully designed printable “bill” for team leaders to distribute as a reward for going above and beyond. LGE Bucks could be exchanged for monetary and physical rewards.

LGE Bandanas for people and dogs

U D

22” x 22” one size fits all

We got you something to say happy holidays.

ING

U D

OOD!

ING

U D

Cheers, The LGE Team

SOM

For now, we are sending holiday wishes to you and yours, LGE Bandanas and hope your season is filled with health and happiness. for people and dogs Our offices will be closed from 12/24 - 12/31, and we look forward to seeing you again in the new year.

But as you know, our industry is experiencing delays with materials of all sorts. Our holiday gift may not arrive until the start of the new year, but we think it’s worth the wait, and hope you do too.

SOM

OOD!

gold cloth / black ink

SOM

OOD!

DESIGNBUILD black cloth / white ink 22” x 22” one size fits all

your gift

ING

vinyl window graphic

STOREFRONT MOCKUP

FINAL DESIGN

Zak Eyes

The final design is a 30”x 48” vinyl window decal highlighting Zak’s many offerings as well as other boutique brands they sell within their retail space. The playful, unisex, illustrated faces each wear a different style of Zak’s six frame shapes, and incorporate the vibrant and welcoming colors within the company’s brand. Social assets were created within the same vein as the design for the window, and will be used to promote the NYC store and all that Zak has to offer.

G L AS

EYE E

Zak Eyes is a boutique eyewear brand and store with physical locations in LA and NYC, as well as a strong online presence. The NYC store is located on Broadway, and is housed within a holistic, one-stop-shop style health clinic. The client wanted a visual graphic to bring the company’s brand to the storefront, both physically and digitally.

TS C A

C ONT

PROJECT OVERVIEW

S E S

@ZAK.EYES ZAKEYES.COM

Z A K F R A M E S • G A R R E T T L E I G H T • S A B I N E B E • L A P I M A • Y U I C H I TOYA M A • N AT I V E S O N S

SOCIAL MEDIA ASSETS

The social media assets were designed to parallel the look and feel of the window graphic, making use of brand colors and winding text. The client wanted to include “see eye to eye to eye” as a part of their marketing messaging, which was integrated into one of the three posts.

digital illustration + report layout Lululemon PROJECT OVERVIEW

Lululemon’s ‘Future of Innovation’ research department is continuing to push the boundaries of the company’s role within the wellness community. The client was looking for ways to gather information and ideas from professionals across a variety of fields, and asked for assistance in hosting a series of workshops to bring people and ideas together. In collaboration with Sonja Bochart (Sonja Bochart Wellbeing + Design) and Tim McGee (LikoLab / Lululemon), we developed a workshop series intended to circulate new ideas about the future of wellbeing as it pertains to the built environment and community connection.

Future of Wellbeing & the Built Environment T YPE HIERARCHY

VISUAL GUIDELINES

L O O K A N D F E E L I MA G E RY

Titles / Helvetica Light SUBT I T L ES / HELVET I CA BO L D This is a body paragraph. This paragraph uses Helvetica Light. You will see a lot of body paragraphs containing a lot of really great information. This example shows the way a body paragraph will look when all the previously mentioned information is typed out and formatted correctly.

I L L UST RAT ED EL EM ENT S

CO L O R PAL ET T E

While the findings of this project remain internal to Lululemon, the illustrations and overall structure of the report are shown here.

LULULEMON | FUTURE OF WELLBEING & THE BUILT ENVIRONMENT | 2021

GAB ART & DESIGN

digital illustration + report layout Lululemon

collaborations OVERVIEW

Some of the most rewarding work I have completed has been for other local, small businesses here in Phoenix. From smallscale label illustrations to custom notecards and seasonal social media assets, I love being able to capture the essence of our community through unique, custom pieces. STANDARD WA X

In partnership with local, woman-owned candle company, Standard Wax, I designed multiple labels for seasonal launches as well as the company’s ‘artist-designed’ collection. CANOPY BY HILTON

Inspired by the vibrance of the hotel and the iconic structures of Tempe, I designed an illustrated notecard for staff to use when writing welcome messages to guests, and two custom greeting cards to be sold in the hotel’s retail space. SIDEWALK SATURDAY AT THE CHURCHILL

Illustrations for Downtown Phoenix’s ‘Sidewalk Saturday’ winter market. The weekly market brings local creatives and vendors together in the heart of the Roosevelt Arts District, encouraging the community to shop local and support small businesses. The designs for the winter market represent the growth that follows Arizona’s chilly winters, as well as the growth that comes with the start of the new year.

STANDARD WA X

CANOPY BY HILTON

SIDEWALK SATURDAY

for fun

sketches

art prints

photography film + digital

thank you gabby klein 520.468.9802 @gab.art.design www.gabartdesign.com gabartdesign.phx@gmail.com