Gabe Cleto D.E.S.I.G.N. The Cloud
Portfolio
The cloud is... Ideas. The cloud is our mind. The cloud is floating. The cloud is Design.
The Cloud
Typo • graphy.....................................4 Info • graphics..................................14 Photo • graphy..............................17 Poster • graphics...........................26
Table of Contents
CHAPTER Typo • graphy
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01 Dino at the Sands!
Poster with a play of typography for Dino
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Libraries Digital Collections
02
Aviator Howard Hughes poster designed with the use of typography for UNLV Libraries Digital Collections.
Welcome Home Howard!
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03 The King of Cool
is. ew yL r rr thei Je in h t of id t a ed wi h m el heig re p or ot we rf H he pe o t t ey st ing a th fir am ere her tin e Fl is w get ar o w M t th Le r. T . an 9 a nd ee ek De 194 in a car we in rt lub 0 a a M ghtc ,00 ni 15
and dynamics to the piece.
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UNLV Libraries Digital Collections. This
he y t to la e o p los no c i et .D on gh ot ou im a. s n alth on h tr wa p d na Si an tu tin en ith ar nd M gw pe an in de m De er or rf ev pe sn ed wa ik he eing el a, b th tr bu ed na Si r lik ve ne
Mr. Cool Mr. Cool Dean martin Typography only design for
UNLV Special Collections
SHOW GIRLS
Bohemian Vector design for a showgirls poster for the Showgirls collection at the UNLV Libraries Digital Collections.
04
Showgirl Showcase
Genius Genius
“The human brain is still undergoing rapid adaptive evolution.”
UNLV D I G I TA L Collections
HUGHES AIRCRAFT & ELECTRONICS
“The human brain is still undergoing rapid adaptive evolution.” -Howard Hughes
THE AVIATOR
WELCOME HOME
HOWARD
Postcard/poster made for the UNLV
Libraries Digital Collections for the Welcome Home Howard Hughes! Collection. A continous play with typography.
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-Howard Hughes
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Howard Hughes
05
Marine Medivac Abuser
Marine Med Typography Project for Starcraft II
professional player MMA former of team Slayers. This typographic illustration
instructs the reader the build order for his famous MMA build.
06
The MMA Build Start
Terran Prince
divac Abuser This composition is designed as a
sequential book. each page is 5� x 5�. In this composition, type is used as both a form of communication to instruct the reader and also to act as symbology and illustration.
The MMA Build End
07
M IN SK I IN EGFELY IN D E
This composition showcases the different Las Vegas Showgirls productions during the height of the industry.
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Production
08
Showgirls Typography
Play
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The only limits
Play •Type p
to typographic discovery are those imposed by the designer herself o
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As in other forms of language n
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This piece experiments with type
a
i typography is capable of infinite expression
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positioning and dynamic composition
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Typography e
Experimental
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Rob Carter 1997
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Type thrugh tyopgraphical elements.
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is to extend the enables designers to discover boundaries of among typographic media language by freely an enormous potential to probing visual and edify, entertain, and verbal syntax and the surprise relationships between word and i ma g e
Experimental Typography
09
CHAPTER Info • graphics
Records
Data
The Cloud This infographic composition was designed to talk about how data in a Linked Data Cloud functioned.
The Linked Data Cloud
Search
Cloud Data
10
Architecture Jury evaluates the design through documentation, visual presentation, narrative, and the final contructed project.
Communications Jury evaluates the team websiter, audiovisual presentation, communications narratives, and onsite exhibit materials.
Market Appeal
Jury evaluates the livabiltiy, marketability and buildability of the house.
Competition The Solar Decathlon project is a competition for higher education
Jury evaluates the design, efficienty, innovation and documentation of the house.
Engineering
institutions like UNLV to compete against one another by building a self sustaining home through re-usable energy sources.
Affordability Professional cost estimators review the final constucted project cost.
11
Comfort Zone
House must maintain temperatures of 71ËšF to 76ËšF, and the relative humidity must be lower than 60%.
Part of the competition was also to develop marketing and visual documents to help sell the house as well as promote the project for sponsors
Solar Decathlon
Photo • graphy
CHAPTER
Trick or Treat One light set up with Westcott 400watt strobe lights. Take on Halloween night. This composition is has a nice dark feel appropriate for the context of the image.
12
Justin
Fly This picture was taken with a one light set up with 500watt Elinchrom strobe lights that were aimed through a big background soft box. The light is evenly distributed around the subject’s back leaving only a her silhouette.
Flying Lisa
13
Shine Ceramics posed a little challenge to photograph since they have a shiny characteristic to them. This means that sometimes the photographer can be reflected on the actual ceramic dependig on what your angle is and lighting set up.
14
Tea Ceramics
Model One light set up with 500watt Elinchrom strobe lights. The nice thing about having strobe lights equipped with you is that you are able to control how the light is going to work in your photographs. This was taken during the day but it feels like a night time shot.
Fong Liu
15
Challenge
16
I tend to like great and noticable contrast between light shades and the darker shades of shadow. The nice thing about studio photography is the ability to alter the light so that I can have nice contrast.
Frog Challice
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Music
Music
Product photography is pretty fun. You
can set up your subject however way you want and you never have to deal with complacent clients/people.
Beats
17
Commercial Developing your skills in commercial photograhy can generate yourself a lot of income. Something like this photo is a very easy set up that anyone can do. Just watch out not to get glare into the lens of the sunglasses and to make sure that you aren’t in the reflection of the lens as well.
18
Ray Ban
Motion This image was taken with two light set up with a background soft box. The nice thing about having two lights is that you can take images like this where the subject looks suspended in air. This sort of thing is great for commercial and recreational work.
Chloe
19
Poster • graphics
CHAPTER
Tabletop This composition was designed as a tabletop for the UNLV Lied library. This
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particular tabletop showcases the Menus
Menus
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Series These tabletops were also designed in a series. The series includes a number of
Menus collection to the ones not yet found in the UNLV Libraries Digital Collections
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different kinds of collections from the
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website such as Neon and so on.
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Hughes
Design is... everything
Gabe Cleto D.E.S.I.G.N.
The Cloud