by the numbers

$268 billion

30% of people around the world use social media

Source:Hootsuite

59% are expected to be spent on social media advertisment in 2023

Source: Statista reviews its user’s time on a song using a 30-second rule to determine what songs interest that listener. The algorithm picks up on specific lyrics and tones of other songs and compares it to music the listener currently does and doesn’t like using it’s BiDirectional Auto-Regressive Transformer algorithm that goes by the name of BaRT. In this way, an algorithm systematically learns about and understand the individual.

Essentially, the platforms have cultivated such effortless ways for users to rapidly become hooked to the content that both the digital and physical world have been led into an indistinguishable ‘normal’ addiction.

Through that, platforms and websites jointly combine the collection of cookies and algorithms collected from the user to keep them going back or eventually purchasing the product on the website.

According to Google Developers, the extra letters in a URL that seem random are actually identifying the cookies that are being used on that particular site. Sets like “ga.js” are used to examine the amount of time spent on the website, remember the user and the value that searching that website has and plenty of other distinguishing factors that all establish a more complex understanding of the user’s interests.

Resulting from this binary bound relationship between buyer and seller, the power social media contains in distributing the exposure of products is too high for any business to stop advertising.

Source:Datareportal

30% of people on social media consider themselves to be influencers

Source: IZEA