PORTFOLIO 2017
Gabriela Caldas industrial designer
gabriela.caldasjorge@gmail.com linkedin.com/in/caldasgabriela/ Derby, UK
INTRODUCTION
Hello! I am a recently graduated designer born and raised in Rio de Janeiro, Brazil, who aims to travel the world and develop products focused on usability and social impact.
My main interests are: Universal Design, Ergonomics, Human-Centered Design, Social Design, Sustainability
CONTENTS
04 RĂŠsumĂŠ
05 Tabtutor
Nescau Packaging
Graphic and Packaging Redesign
21
Rock in Rio
Graphic Design
Product Design; Interface
09 Sit-to-stand aid
16
Product Design; Universal Design
24 Sarau Magazine 13
YSD Competition
Product Design; Universal Design
Graphic Design
RÉSUMÉ Experience:
Education:
05/2016 - 09/2017 - Ergonomics Intern National Institute of Technology (INT), Brazil Collaborated with a research to obtain standard and 3D measurements with 3D scanning. 06/2015 - 09/2015 - Research Project Loughborough University, UK Investigated reasons for premature disposal of smartphones and the issues caused by e-waste. 06/2012 - 06/2013 - Graphic Design Intern FIOTEC, Rio de Janeiro, Brazil Developed gaphic material for the public health system in Rio de Janeiro.
2014 - 2015 - Loughborough University BSc Design Ergonomics - Exchange Year Loughborough, United Kingdom
Achievements: One of five finalists at 2015 Inclusive Design Competition Youth Sports Direct. Project showcased at Microsoft Research Design Expo 2014 On July 15th, in Redmond, USA.
Design Skills
Languages: Portuguese native
2010 - 2016 - State University of Rio de Janeiro Bachelor of Industrial and Graphic Design Rio de Janeiro, Brazil
English fluent
French basic
Photoshop Illustrator InDesign Solidworks Keyshot MS Office
Universal Design Ergonomics Usability Sketching Prototyping Grid & Layout
TabTutor Practising daily is the most effective way to become skilled in any instrument. TabTutor is a guitar teaching tool for self-taught players, which aims for:
encouraging daily practice
gamification of learning
preventing injuries
saving your progress
TABTUTOR
Concept development
TABTUTOR
Interface
TABTUTOR
Prototyping & Testing Low fidelity prototypes: Cardboard and blue foam - testing the ideal position and size.
High fidelity prototype: Prolab65 and plastic sheets, shaped with workshop equipment, vacuum forming and laser cutting.
Interface prototypes: Firstly made in paper than on Axure, tested by six volunteers to identify navigation problems.
Sit-to-stand aid This project aimed at developing a device to help an elderly person with mobility issues to sit down and stand up at home. Objectives:
preventing falls at home
reducing physical effort
improving self-esteem
offering variety and customisation
SIT-TO-STAND AID
Research and definition of problem WHO Global Report on Falls Prevention in Older Age: • 2nd leading cause of accidental or unintentional injury deaths worldwide; • Adults 65+ y.o. suffer the greatest number of fatal falls; • Over 80% of these fatal deaths by falls are in low and middle-income countries
• Low physical strength • Parkinson + Arthritis • Use of medication • Urinary incontinence • History of spine surgery
external
internal
Issues identified during user observation: • Loose cothes • Forgets to use walking frame • Attempts to bend over • Attempts to hurry up to answer the phone
User observation:
1.
2.
3.
4.
SIT-TO-STAND AID
Concept development
SIT-TO-STAND AID
Rendered product
1
Waterproof cushion;
2
Steel plate base;
3
Removable lever;
4
Pair of springs;
5
Linked bars;
6
Hollow space in cushion to protect fingers from getting trapped in the mechanism.
Closed position (when being used)
3 1
Portable
2 6 4
5
YSD Competition 1 of 5 finalists Universal Design project with Dorothy Goodman Special School. The aim was to design inclusive products for pupils with physical and/or cognitive impairment. The following three concepts were submitted to the Youth Sports Direct Ability Sports Competition: • Target Tree • Pick-a-Ball • Wavy Wall
Picture: Target Tree
YSD COMPETITION
Who? • Special school pupils • Age 13 - 19 • Wide range of cognitive impairment or learning difficulties
Why? • Engage pupils in sports and outdoors activities • Stimulate communication and social skills
Picture: Wavy Wall
YSD COMPETITION
Visits • School visits; • Interview with pupils; • Product pitching to pupils;
Co-design methods • Partnership: designer + school pupil; • Understanding their needs; • Designing products that they want to see in their school; • Pupils included in decisions, made suggestions and chose the best ideas.
Picture: Pick-a-ball
Nescau Packaging
Concept redesign of the brand and packaging of Nescau, a popular NestlĂŠ chocolate drink in Brazil.
NESCAU PACKAGING
Defining the problem
This project is a packaging redesign of a popular supermarket product. The original logo (edited on the bottom right to add the cockroach) is too agressive for a chocolate drink, being more similar to insecticides, which also use lightening symbols, glow effects and vibrant colours.
Current design
Comparison with insecticide bottles
NESCAU PACKAGING
New proposal
NESCAU PACKAGING
Mock-ups
Traditional flavour
Dark chocolate flavour
NESCAU PACKAGING
Mock-ups
Nescau Organic
Fresh chocolate drink
Rock in Rio 2013 Concept promotional kit for Rock in Rio 2013. The kit would come along with the festival tickets. The pieces should contain: - General info; - Line-up of each stage; - Available transportation; - Sponsors. The kit could not contain the official Rock in Rio logo.
Promotional kit and box
ROCK IN RIO 2013
ROCK IN RIO 2013
Sarau Magazine
Concept Brazilian music and culture magazine, focused on musical coverage, cultural agenda and interviews.
SARAU MAGAZINE
Table of contents
Cultural agenda
SARAU MAGAZINE
News piece
SARAU MAGAZINE
Tribute piece
Thank you for your time! If you want to see more, please check out my full CV at LinkedIn and my Behance gallery by clicking below:
gabriela.caldasjorge@gmail.com | 2018