Gabriela Corral Graphic Design Portfolio Update till June 2017 1
hola
My name is Gabriela Corral, I was born in a little city called Cuenca in Ecuador. In 2013 I earned a Bachelor in Graphic Design from the ‘Universidad del Azuay’ in Ecuador, and in February 2017 I graduated as a Master of Creative Direction from the Pforzheim University in Germany. Now I’m working as a freelancer, next to my personal projects and “Ki,” my product brand. I work to have every project that I participate on to be unique, innovative and holistic, with a combination of investigation, experimentation, and theory. The final goal is to provide the client an innovative and tailor-made project. As a graphic designer, I have worked in corporate image, branding, illustration, pattern design, visual merchandising, basic product design, as well as guiding startups through the process of getting off the ground. As a creative director, I have worked on projects in my master’s course for clients as notable as Audi, Bosch, Süddeutsche Zeitung and Melitta using Design Thinking. In our workshops for the projects the teams were built from designers of differing expertise, as well as communicators with the clients, resulting in innovative products and services focused on the future. As a designer, I appreciate and desire to challenge myself, to experiment in new fields, and to be constantly learning and on the move. I love to be in contact with people from around the world who hold differing points of views. For me, it is important to work in an environment of collaboration, respect, honesty, tolerance and empathy. Below you can see some of my work.
Welcome to my portfolio!
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Graphic Design & Maste Corporate Image Branding Art direction Digital Illustration Advertising Community Management Lettering Pattern design Video conception Basic Photography
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er in Creative Direction Design Thinking Innovation workshop development Workshop leadership Creative Direction User Interface Design
Creative Leadership
User Experience Design
Research
Storytelling
Conceptual Design Storyboard
Strategy Design
Szenarios
Design management/ project management
Personas
Human centered design
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GRAPHIC
DESIGN PORTFOLIO
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Repositioning Campaign of Cajas National Park Azuay University, Graduation Thesis Date: November 2012 - July 2013 City: Cuenca, Ecuador Area: Graphic designing, branding, advertising, packaging, product design, patterns and morphological design. Applications: educational campaign, souvenirs, advertising, packaging, stand, teasers, billboards, videos, and pictures.
“El Cajas” National Park is a nature reserve located 30 km from the city of Cuenca. It is in the Western Cordillera of southern Ecuadorian Andes. Its area is 28,544 hectares, and it is between 3,160 and 4,450 meters above sea level. The ecosystem is composed by 253 permanent lagoons, 300 lagoons in wet weather, 767 water bodies, 163 lakes larger than one hectare and 604 smaller lakes less than one hectare. In 2013, it was declared a biosphere reserve and, in 1996, a National Park of Ecuador by UNESCO. It is also considered a “protection-zone,” which is a wilderness area that stands out for its flora, fauna, endemic species, scientific, educational, scenic and recreational properties. It also provides 60% of Cuenca’s water. The repositioning campaign of the Cajas National Park was born from a conversation with the biologist José Cáceres, who explained that most of the local tourists damage the natural reserve and misuse the material provided at the beginning of their visit because there is no respect or knowledge of how to behave properly within Cajas. Most tourists know Cajas, they know it plays an important role, but they do not know why. This advertising campaign is aimed at informing all the visitors and locals of the importance of Cajas
National Park. With the information provided by stakeholders, I decided to design a campaign where the main channel of communication is souvenirs. Park biologists helped me to select 15 icons that represented the fauna, flora, and water of Cajas. The campaign’s target are youth and adults between 18 and 34 years of age selected because they represent the largest number of people who visit the nature reserve, and also because they are a group that influences both the conceptions of children and older adults. The graphics used for the souvenirs were designed based on the morphology of each icon and their respective colors. The final product will be presented in an informative packaging, and will explain the importance of each icon and their families. For example, the Andean Toucan will present its own characteristics, as well as information about all the other birds of the Cajas’ ecosystem. The composition in the packaging and publicity are simple with infographics written with a clear message. The packaging has a QR code that links the product with Cajas’ social networks, where the campaign is also going to be transmitted. The primary means of promotion and dissemination are Facebook, Instagram, YouTube, Snapchat, and Twitter.
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Icons of Cajas National Park
Fauna
Fauna
Fauna
Trogón Enmascarado
Xenodacnis
Colibrí Georjivioleta
El Tucán andino mide aproximadamente 45cm, su dieta es muy variada con frutos e invertebrados. Lo encontramos en la parte alta de los árboles. Es una especie casi amenazada de extinción.
El Trogón Enmascarado mide alrededor 25cm, vive en los bosques montanos. Parece muy quieto, pero realiza rápidos vuelos cortos para atrapar a su presa mientras permanece en el aire.
El Xenodacnis habita en el Parque Nacional Cajas. Lo encontramos en grupos, alimentándose activamente entre el follaje. Es considerado en peligro de extinción en el Ecuador.
El colibrí Georjivioleta es endémico del Macizo del Cajas. El PNC es la única área natural que protege su hábitat. Vive en zonas arbustivas, en los bosques que quinua y arbustos de páramo. Se lo considera en peligro de extinción.
Fauna
Fauna
Fauna
Fauna
Andigena hypoglauca
Trogon personatus
Xenodacnis parina
Metallura baroni
Venado de cola blanca
Ratón pescador Chibchanomys orcesi
Leopardus tigrinus
Tigrillo
Lobo de páramo
El venado de cola blanca habita en casi toda la extensión del PNC. Prefiere las zonas de páramo, este lugar al ser hostil ofrece un refugio para esta especie.
Este pequeño mamífero de ojos chiquitos se alimenta de insectos, invertebrados acuáticos y menos frecuentemente de pequeños peces. Es endémico del Macizo del Cajas; siempre asociado a pequeños riachuelos o cerca de lagunas.
El tigrillo es el menor dentro de los felinos manchados, puede compararse con un gato. Se diferencia de los demás felinos porque sus manchas son más pequeñas y concentradas, a veces forman una roseta. Su cola es corta y patas pequeñas. Nocturno, terrestre, pero ágil trepador y solitario. Casi amenazado de Extinción.
El lobo de páramo es el cánido más grande del Ecuador. Adulto emite ladridos y aullidos similares a los de un perro. Es un animal típico de climas fríos. Prefiere habitar zonas montañosas.
Odocoileus peruvianus
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Fauna
Tucán Andino Pechigris
Lycalopex culpaeus
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Fauna
Fauna
Flora
Flora
Arlequín de tres cruces
Arlequín de Mazán
Globito o Sharashima
Chuquiragua
El Arlequín de tres cruces es endémico del Cajas, es terrestre y acuático. Es un habitante de los pajonales y bosques de árboles de Quinua. Hace pocos años era muy común, actualmente está críticamente amenazado de extinción.
El Arlequín de Mazán es un anfibio diurno endémico del Macizo del Cajas, vive en los bosques montano altos nublados, de parches de árboles de Quinua y de pajonales en áreas de Páramo. Hace pocos años era muy común, actualmente está críticamente amenazado de extinción.
La Sharashima o Globito es una hierba baja de color amarillo, anaranjado. Tiene la forma de un globo y es endémico del PNC.
La Chuquiragua mide hasta 1,5m de alto, tiene hojas alternas duras y punzantes. Su flor es delgada de color amarillo o anaranjado. Sus flores son polinizadas por colibríes, frecuentemente por el Estrellita del Ecuador. Se utiliza como medicina para aliviar la fiebre tifoidea, resfríos, próstata y nervios.
Flora
Flora
Agua
Atelopus Nanay
Atelopus Exiguus
Gentianella hirculus
Árbol de papel
Castilleja o Valeriana
Agua del Cajas
En el PNC existen 5 de las 7 especies registradas en el Ecuador. Miden entre 8 y 10 metros de altura, con árboles retorcidos y muy ramificados, sus troncos y ramas están cubiertos de musgos. Representan el hábitat de miles de especies dentro del Parque.
La las partes rojas más vistosas de la planta son las brácteas, no las flores. En el PNC la familia de las Valerianas presenta 6 especies. Medicinalmente se la usaba para regular la menstruación.
En el PNC existen 5 de las 7 especies registradas en el Ecuador. Miden entre 8 y 10 metros de altura, con árboles retorcidos y muy ramificados, sus troncos y ramas están cubiertos de musgos. Representan el hábitat de miles de especies dentro del Parque.
Polylepis
Castilleja fissifolia
Chuquiraga jussieui
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Icon, motif and morphology pattern
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Souvenir Product´s applications
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El TucánAndino buff
Diseño inspirado en
Diseño inspirado en
Arlequín de 3 crucesbuff
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Diseño inspirado en
El Xenodacnis buff
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proceso diseño
Tiro
ícono
El Tucán Andino iPhone 5 Skin Diseño inspirado en
Proceso de diseño:
producto
¿Cómo colocar tu skin? 1. Limpia muy bien la superficie de tu iPhone y revisa que no queden huellas, ni pelusas. 2. Centra el skin y colócalo con mucho cuidado presionando poco a poco de un extremo hasta el otro. Listo! Puedes limpiarlo húmedo
con
un
trapo
100% reciclable hecho en Cuenca - Ecuador
lugar de fabricación logo reciclable
cómo colocar producto logos
ícono
información general ícono
Retiro
El Tucán Andino
come frutos invertebrados &
En el Parque Nacional Cajas encontramos
152 especies de aves es una zona AICA
(área de importancias de la conservación de aves)
únete
producto
información grupo
slogan
código QR 15
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PARQUE NACIONAL CAJAS 11/11
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FDLM 2014 1/6
FÊTE DE LA MUSIQUE 2014 Client: Alliance Française Date: May - June 2014 City: Cuenca, Ecuador Area: Graphic design, branding, illustration, typography and chromatic. Applications: poster, teasers, banners, badges, handbills, and shirts. In 2014 my poster won the music festival poster competition. The central concepts were music, joy, and movement. The goal was to create a versatile image that could be adapted to different platforms. Therefore, I designed an image composed of a lot of little musical instruments, where the constant was the color, and the variant was the composition depending on the type of application.
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FDLM 2014 2/6
Teasers
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FDLM 2014 3/6
Music genre´s teasers
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Countdown´s teaser
FDLM 2014 4/6
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FDLM 2014 5/6
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FDLM 2014 6/6
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MAYU 1/4
river = río
river = río
Client: Mayu Date: 2015 Location: Cuenca, Ecuador Area: Corporate image, branding, pattern design & illustration Applications: menus, sandwich flags, signage, sandwich wrap paper, business cards, receipts, stickers & invitation design. Mayu is a smokehouse located in the city of Cuenca, Ecuador. The owners wanted a simple and clean image that represents their natural and artisanal products. Mayu means river in Quechua (a Native South American language family spoken primarily in the Andes), and this is why I used for the imagotype a winding line representing a wave. In order to minimize costs in a long term production, the main color, a brown pantone, was used for most of all its applications like the sandwich wrap paper, business cards and the menu. Other complementary colors like orange, red and turquoise were used for other web applications. The graphic design, the restaurant environment and the quality of its products made Mayu gain a lot of customers and positioning in the city’s food scene.
CAJA 24
ORDER HERE
C 50% M 70% Y 80% K 70%
SELF SERVICE
C 0% M 64,58% Y 94,06% K 0%
SANDWICHES
C 0,37% M 98,3% Y 95,65% K 0,23%
C 71,83% M 0% Y 37,61% K 0%
DESSERTS
MAYU 2/4
applications
aplicaciones
/mayusmokehouse @mayusmokehouse
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MAYU 3/4
the always necessary social network templates las siempre necesarias plantillas para el redes sociales
HAPPY HOUR 2x1
SAN VALENTÍN
Vodka Gin Wiskey Tequila
Plato fuerte Vino Postre $35
9:30am - 6:00pm
Ron
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Menú para dos
¿Ya probaste nuestras deliciosas
haburguesas MAYU?
MAYU 4/4
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SIN MIEDO 1/2
Client: Maria Fernanda Rivera Date: February - March 2015 Location: Cuenca - Ecuador Area: Illustration and graphic design Applications: Cd, invitation cards and posters. María Fernanda Rivera is an Ecuadorian singer who has been producing and composing music for about 14 years. Much of her work has been done with the group “Voices and Guitars.” In 2013, she began her solo career, and after a year of work, she released her first album titled ‘Fearless.’ The album is a collection of Latin American flavors, beats, and melodies. The singer wanted the CD to reflect the environment in which she grew up: the countryside, mountains, houses and animals that represent the cultural identity of María Fernanda; therefore, the aesthetic was inspired based upon Latin American textiles, colors, and the singer’s environment.
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SIN MIEDO 2/2
transparente e m r a ej d e d o d No hay mie este mundo on hay razón en los demás. a a d vi i m e d que aleje ien sola o con algu r ta es e d o d ie No hay m en este mundo No hay razón teza y alegría is tr la e u g ie n Que me
Sin Miedo
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ra yo perder ie d pu e u q a os c No hay ea de vivir id la e u g pa a e qu aprisionar a ed pu e u q a d no hay cel r. el deseo de canta uantar no pueda ag e u q or ol d y a h No eda curar pu i n po “Como el em ti el o que paso del v de reafirmar iento por el d a id es ec n y a h no r proyecto he rmoso desd ostro, dejando lamissenanhelos son verdaderos. e la esenci que sación de v ida, nace Los pasaje María F a misma de su pr este s de esta r o e t r a n g a o n n d i s u a t t a a R y emocione , s, nos deja que día a día se n ivera. utri ron Es un gus to enorme una enorme alegría eron de colores y son pa id y parte de e ste proyect ra mí y estoy seguro satisfacción con sa os, de cantos o, ha bor de de un sueñ o que ha v ber participado en e que para todos quie a camino. enido nes fo ste qu cada canc ión, con ca alimentando su cora erido trabajo y com rmaron da letra, c p on cada m zón y que sonará en artir el eco elo lo tiempos en sus lugare día, con el sentir a s demás con través de s y para t los odos” Kike Pac
: Kike Letra y música
herres Á
lamo
M
Pacherres
“Sin Mi edo” camino mu es redescubrir mi sical experiencia a través de las sv años de “ ividas en estos can profundiza tora”, buscando r en sonidos de notas y escalas, di en nuevas stintos colores que propue dan un sin stas artísticas, armónicos fin de matices para historias d contar cantando e allá, senci vida, de aquí y de llas un homena y profundas, como je a su gente q esta tierra y a ue son un infinito de regalo 29 vida.
EL RETO DE LOS 3 MESES 1/2
Client: María Paz Carrión Date: 2015 Location: Cuenca, Ecuador Area: Corporate imaging, branding & illustration Applications: Packaging, social network templates Team: Idea and creation: Clinic Psychologist María Paz Carrión Corporate imaging + packaging graphic design: Gabriela Corral Game cards illustration: Carmen Lucía Paez Packaging Design: Jaime Gómez “The Three Month Challenge” is a game with 40 cards that help couples build a more stable relationship. With its activities, it helps to cultivate a healthy, solid and above all lasting relationship. María Paz was searching for something catchy that denotes passion and love. After the final design, some prototypes and a lot of love, the game was launched in Ecuador in January 2016 and in Spain in December 2016.
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EL RETO DE LOS TRES MESES 2/2
¿Te atreves? 40 tarjetas con técnicas de terapia de pareja que ayudarán a construir una relación más estable Técnicas para mejorar la vida sexual por medio de estimulación sensorial.
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R3 APP 1/2
Client: María Paz Carrión Date: 2015 Location: Cuenca, Ecuador Area: Graphic design & illustration Applications: App Team: Idea and creation: Clinic Psychologist María Paz Carrión App graphic design & illustration: Gabriela Corral App UX and programming: La Motora The R3 App is a combination of the “Three Month Challenge” with couple tips, stories and gifts. The goal of the app is to keep the couple engaged in the game during the three months and remind them of the importance of cultivating their love everyday because “love is an everyday decision.”
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R3 APP 2/2
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GRAFISUM 1/4
ยกUn mundo de color! 34
GRAFISUM 2/4 Client: Grafisum Date: October 2014 Location: Cuenca, Ecuador Area: Art Direction, Graphic Design & Illustration Applications: Calendar & Poster Team: David Gutierrez & Gabriela Corral
L M M J V S D L M M J V S D 5 12 19 26
Grafisum is the second largest printing shop in Cuenca. It provides printing services from small, to medium and large scales. They were looking for a product to show the potential of the technology that the company has: hot stamping, selective coatings, and selective Glitter lacquers, dyes, metallic and neon colors, among others. Therefore, we created a calendar inspired in the company’s isotype peacock. Detailed illustrations allowed us to play and show all the technology of their Offset Printers. The idea was conceived as a whole, while the illustrations were my responsibility.
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
2 9 16 23 30
4 11 18 25
4 11 18 25
L M M J V S D 7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24
4 11 18 25
5 12 19 26
6 13 20 27
5 12 19 26
6 13 20 27
7 14 21 28
2 9 16 23 30
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
L M M J V S D
L M M J V S D 1 8 15 22 29
3 10 17 24 31
3 10 17 24 31
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
L M M J V S D 2 9 16 23 30
3 10 17 24
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
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3 24 2 12 13 2 2 2 2 0 2 1 3/4 3 0 3 1 1 9 GRAFISUM 28 29 7 2 6 2
D
3 2 10 9 17 4 16 5 23 2 1 3 22 30 29 28
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20 21 22 23 24 25 26 27 28 29 30 31
L M M J V 1 2 3 4 S D 7 8
5 9 1 14 1 5 16 0 11 12 6 13 17 1 21 2 8 2 28 2 23 24 2 19 20 5 26 9 30 27
D
6 3
30 31 GRAFISUM 4/4
S D V 1 J M 8 7 L M 5 6 41 5
31 4 2 1 21 22 3 1 1 2 0 9 01 92 82 9 1 7 18 1 27 2 6 1 16 4 25 2 2 23 30
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MARÍA BONITA 1/4
Client: María Paz Palacios Date: April 2017 Location: Cuenca, Ecuador Area: Corporate image, branding & pattern design Applications: Wrapping paper, wall menu, menu, pins The inauguration of “Containers Park Cuenca” was in April, 2017. It’s a place where restaurants in containers share space in a chill atmosphere. One of them is María Bonita, Mexican food. The owner was looking for an image that represents Mexico, but not in a cliché way, without piñatas, cactus, skulls or any kind of Mexican icon. That is why, after research and many sketches, I designed a logo inspired by the way Mexicans make their traditional celebratory paper flags, which are always filled with details. This logo was also the inspiration to create patterns for the rest of the restaurant’s applications.
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MARÍA BONITA 2/4
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MARÍA BONITA 3/4
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MARÍA BONITA 4/4
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ANNOA EVERYDAY 1/2
Client: Annoa Cosmetics Date: September - October 2014 City: Cuenca, Ecuador Area: Graphic design, label design, lettering and chromatic. Applications: Body lotion, body butter, and hand cream labels. Annoa is a cosmetics company that sells products for facial treatments. In 2014 they expanded their market and launched a new line of products for daily use like hand creams, butter and body milk, which were focused for mass sales. The aesthetic that they used was clean and elegant, but they wanted something different and eye catching because the new line was designed to be products that could be used for everyday use, as well as being good for gifting. The products have five different fragrances: orange blossom, magnolia, freesia, iris, and acacia. Each scent is aimed at a different target. I designed an organic, delicate and dynamic aesthetic. The colors were selected based off the tone of each flower with additional complementary colors to create contrast and harmony.
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ANNOA EVERYDAY 2/2
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LÍNEA CAPILAR ANNOA 1/2
Línea Capilar Annoa
Línea Capilar
Client: Annoa Cosmética Date: March 2016 Location: Cuenca, Ecuador Area: Graphic Design & Illustration Applications: Capilar products tags Annoa is a cosmetic company from Cuenca, Ecuador. They continually offer a larger range of products and recently launched their first hair care line, characterized by its quality, and it is free of sulfates, salt or petroleum derives. I used a mandala as the base of the new image. In the design I played with colors, creating harmonic and contrasting combinations trying to differ the products from each other as well as denoting energy.
250g
Shampoo
Shampoo
Shampoo
Shampoo
Shampoo
Define el rizo· Nutritivo· Anti-Frizz con Aceite de Aragán
Reparador· Nutritivo· Anti-Frizz Alisa y sublima el cabello indisciplinado con Aceite de Aragán
· Control de sebo · Limpia en profundidad con extracto de Limón y Caléndula
Define el rizo· Nutritivo· Anti-Frizz con Aceite de Aragá
Define el rizo· Nutritivo· Anti-Frizz con Aceite de Aragá
cabello Rizado
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cabello Lizo
cabello graso
anticaspa
anticaída
LÍNEA CAPILAR ANNOA 2/2
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ANNOA IMAGE & VISUAL MERCHANDISING 1/4
Annoa Visual Merchandizing Client: Annoa CosmÊtica Date: march 2016 Location: Cuenca, Ecuador Area: Graphic Design, pattern design & illustration Applications: visual merchandizing, shopping bags, cosmetic bags, gift cards & signs. Annoa is a cosmetic company from Cuenca, Ecuador. After changed their shop location they were looking for an image that pop ups from outside and brings attention of the shop. They characterized to always use natural products, that’s why the image was based on nature, specifically flowers. The visual merchandising had to adapt to their infrastructure and furniture, so I designed giant flowers that were held from the ceiling in different depths creating a nice and colorful environment to the shop. I designed many patterns in order to have variety. This image was applied in cosmetic bags, a complement of their products, and also shopping bags and signs. After having a feedback of Annoa I was told that they had a lot of success in sales after that, and that the customers were caught by the new image.
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ANNOA IMAGE & VISUAL MERCHANDISING 2/4
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ANNOA IMAGE & VISUAL MERCHANDISING 3/4
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ANNOA IMAGE & VISUAL MERCHANDISING 4/4
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PACHANGA 1/4
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PACHANGA 2/4
Pachanga Azuay University Project Date: November 2012 - February 2013 City: Cuenca, Ecuador Area: Graphic design, branding, packaging & advertising. Applications: Photos, video, packaging, business cards, gift cards, pins, bags, posters, teasers, hat labels and advertising for social networking. Team: Sofía Bustamante & Gabriela Corral Pachanga was a college project carried out during my Graphic Design degree. The purpose was to identify a social problem within the city of Cuenca and to try to solve it with a visual proposal. One of the issues that interested us was the loss of cultural identity of young people because of globalization. We chose to work with the straw hat, a unique piece of Cuenca and Ecuadorian culture. The straw hat is a hand-woven good which accompanies the traditional dress of the Cuenca community. However, this object is no longer used as a cultural property by the people as it is commercialized as a craft for use by foreigners and sold mainly to tourists. Therefore, we were interested in rescuing the symbolic use of this hat, and we designed a brand aimed at the young university population in Cuenca. The concept was formed by taking into consideration four characteristics that we think define the Cuencan youth: movement, rhythm, change and transformation. That is why we chose the brand name “Pachanga” which in Cuencano culture is an expression that refers to festivity and joy. This concept characterized our proposal and its applications. We designed the logo based on an abstraction of the hat in an “op-art” style because we wanted a dynamic brand that allowed us to freely play with the applications. We divided the market into three groups: “Classic” for those who chose casual and traditional dressing without following a marked tendency; “Pop” for those who are riskier and do not like to go unnoticed and are usually attracted to bright colors; and “Trendy” for those who follow fashion and seek to be the first to purchase something new. We designed the graphic proposal according to the color and style of each group. To publicize the product, we conducted an advertising video with the participation of 150 university students and made around 30 photographs with models. Many young people welcomed the hats, and, though it was a college project, the brand gained a well-regarded status position, the target identified with the product, and we sold a lot of hats.
pop pop
pop
trendy trendy
trendy
classic classic
classic
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PACHANGA 3/4
Applications
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PACHANGA 4/4
Photos
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BEI 1/2
Client: AndrÊs Bravo, David Sarmiento and Danilo Sarmiento Date: August 2013 City: Cuenca, Ecuador Area: Corporate image and branding. Applications: Stationery Bei is a small catering company founded by three young university chefs from the University of Cuenca who sought to make their business’ image stand out and to differentiate themselves from their competition in the city. The strategy was to show an original design with a youthful perspective, without neglecting professionalism and good taste. The logo is an abstraction of a chef hat shape. The chromatic proposal uses vivid colors to give the application life and to contrast themselves with their competitors who use dark colors like black, sealing wax and dark green.
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BEI 2/2
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GARDEN PLANET 1/2
Client: Richard Cawsey Date: September - October 2013 Locational use of the image: Ecuador, Chile & Great Britain Area: Corporate Image & branding Applications: Stationery, Postcards, water footprint for photos Garden Planet Studios is a photography company headed by Richard Cawsey, a British photographer who travels around the world capturing images of the places he visits. Richard wanted a logo that merged photography and nature; therefore, the design fuses a shutter, the company’s working tool, and a hummingbird image, which represented the natural elements that inspire their work. The logo uses one color to avoid competing with the photograph in its applications.
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GARDEN PLANET 2/2
Logotipo Garden Planet para ocaciones especiales
Feliz San ValentĂn <3
Feliz Navidad
Halloween
Negro y Blanco
Garden Planet en Inglaterra
Garden Planet en Ecuador
Festival Pop
Carnaval
Garden Planet en Chile DiseĂąado por Gabriela Corral
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Gabriela Corral Graphic Designer & Master in Creative Direction
I will be glad to hear from you Cellphone: +4917623295473 E-mail: gabrielacorralm@gmail.com Linkedin: www.linkedin.com/in/gabrielacorralm/ Behance: www.behance.net/gabrielacorral Instagram: @gabrielacorralm Facebook: /DisenoGabrielaCorral Twitter & Skype: gabycorralm
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