Master in Creative Direction Brief Portfolio, Gabriela Corral

Brief Portfolio Gabriela Corral

Master in Creative Direction

My name is Gabriela Corral, I am an Ecuadorian Graphic Designer & Master in Creative Direction living in Berlin.

MACD

Master of Arts in Creative Direction strategy research teamwork design thinking workshop development MACD provides future-oriented design strategies for holistic design processes. This results in innovative management skills with leadership qualities, which act as facilitators between design and business. I am well prepared to work in interdisciplinary and international teams for the development of new creative concepts.

Freihändig

Süddeutsche Zeitung Kosmobilities Autonomous driving, new business models concept

Autonomous driving opens a new business model that must be explored. We imagine the car of the future in a multiplicity—as an example, our extended living room, a place where we can meet our friends and family, but also have time for ourselves. We see it also as a massage studio or a sport room, where we can use the time for activities we always wanted to do.

The vehicle itself is no longer ours. Through a monthly flat rate, we are able to use any vehicle freely. Only through the services will extra costs arise.

The vehicles are modular and allow us to work with them in order to meet our needs and to expand the usable space.

Team: Anna Wiens & Gabriela Corral

Freihändig

Explore the world of senses Bosch

Fair Concept Our task was to develop new and emotional ideas for a live experience stand to be set up at a fair where the Bosch products will be presented.

The Bosch stand has four elements. In the center will be the basecamp—where the products and technique information will be presented and the visitors can try out the products. The other three parts, the jungle (green), the desert (red) and the Antarctic (blue) are the experience journey. The visitor has the possibility to visit each part separately or as a whole, but everything connects back to the basecamp.

Team: Anjuli Gronwald · Rouxin Li · Luigi Bucchino · Gabriela Corral Lisa Steinkamp & Sina Schlitz.

Master Thesis: Mayankuna growing together with design

Community development through Design On the 16th of April, 2016, an earthquake with a magnitude of 7.8 on the Richter scale damaged a large swath of the coast of Ecuador; the provinces of ManabĂ­ and Esmeraldas were the most affected.

Mayankuna means together in Quechua, and is a project that seeks to show that design has power for social change. The goal of mayankuna is to give empowerment to developing communities through design and creativity, with the belief that all can be creative through practice, effort and support, and, through this support, to begin to solve their local problems.

connect with people you know

meet new people

Coffee Talk

Coffee Talk

Samantha Kohler

Coffee 4.0 Business Ecosystem proposal

Sina Li Rouxin Leger

Hello Gaby ;)

Coffee Talk

This ecosystem will generate data that will help understand the new target and offer a better services & product.

Mood talk

Select a friend

Melitta

Coffee Talk is an app that introduces Coffee Talk millennials to the tradition of drinking coffee together, known in Germany as “Kaffe Klatsch.”

The Melitto can have/host a Coffee Talk with people they know, or they can meet a Bringing Time forpeople coffe, new person in the Melitta Hotspots, select a friend time together for us (Melitta’s partners’ locations) the coolest cafeterias, restaurants or bars in their city.

Melitta Every time the user has a Coffee Talk or hotspot interacts with the app, like for example sharing photos on social networks, the Melitto collects points. The points can be exchanged for a free coffee or be invested in a social cause.

Coffee Talk

Juan Manzano

Gaby Corral 24 years old mood

Liam Müller Roxana Petersson

+

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

pay separate

da

tod

I invite

Diego Abril Account

no

Notifications Information & help Recommend a friend Give us your feedback

Me

Mensa Holzgartenstraße 35 - 5km now 5 Melittos 12:00 – 15:00

R

Café Roland Theaterstraße 21 - 1km now 2 Melittos

Welcome Gaby to Mauritious your status

19:00 – 0:00

IP

Irish Pub Zehnthofstraße 5-7 - 7km now 12 Melittos 19:00 – 3:00

Ma

Mauritious Zehnthofstraße 14 - 7km now 21 Melittos 19:00 – 2:00

now 21 Melittos

Atended Workshops Assemble & Grizedale Arts

Learned skills: design thinking & design y hoursprint methodology, human centered ay 11:30 design, teamwork, social design

Social Art & Design Workshop for hs-students

AJS

Design Sprint Frankfurt, Germany

Pforzheim, Germany

2017

2016

w 21 Melittos Sofía Zabelina 21 years speaks German & Russian

Max Warin 24 years speaks German, English & French

Sofía Abell 21 years speaks English & Spanish

Julia Salz 26 years speaks German & English

José Bermeo 28 years

Grizedale Arts speaks English & Spanish

Melitta

Social Art Workshop

Innovation Workshop for hs-students

2016

2016

Coniston, Great Britain

Pforzheim, Germany

Kiska

Stregreifproject Pforzheim, Germany

2015

Leaded Workshops Skills applied: design thinking methodology, human centered design, teamwork, social design

Market workshop

Market redesign proposal based on cultural characteristics Facilitator: Gabriela Corral Participants: Universidad del Azuay & Universidad de Cuenca Design Students Cuenca, Ecuador

2017

A world without packaging Creative Strategies class Facilitator: Gabriela Corral Participants: MACD classmates Pforzheim, Germany

2016

secret

Daimler

Innovation Workshop Facilitator: MACD students Participants: Daimer employees Pforzheim, Germany

2016

Workshop example 27 February Market workshop Market redesign proposal based on cultural characteristics Facilitator: Gabriela Corral Participants: Universidad del Azuay & Universidad de Cuenca Design Students Cuenca, Ecuador 2017

Workshop Example February 27th Market The goal of the project: Introduce the methodology of Design Thinking to design students and use it to make proposals that solve a local problem.

The 27th Market was designed in a modern way, without paying close attention to the real needs of the consumers and stand holders, that brings us to a Market, where there are a lot of things that can improve, that is why each group made a proposal of each market sector.

Workshop begin

Empathy game, breaking the ice 1 minute presentation

On the field

Feeling Empathy, stakeholders insights Interview & Observation

Agenda

Day 2 9:00 - Summary of the day before 10:00 - Field visit to the market (designing with empathy) 11:00 - Development of the final idea in groups 16:00 - Final presentation 17:00 - Conclusions, questions and feedback 18:00 - End

Generation of ideas

Brief, division in groups, and generation of ideas 3-12-3 Brainstorming, flip it & $100 test

Prototyping ideas Storytelling

before First ideas

First ideas presentation and feedback from the group

Results

based on their culture needs, ask for the whole pdf ;)

after group number 2 proposal

Day 1 9:00 - Conference: “Introduction to Design Thinking” 10:30 - Pause 11:00 - Welcome, explanation of the workshop and final goal.

11:30 - Brief of the problematic 12:00 - Division in groups 12:15 - Presentation in each group, clarify of questions and explanation of the agenda.

12:30 - Integration game (brief presentation) 13:00 - Pause 15:00 - Opening game (3-12-3 Brainstorming) 15:30 - Exploration game (Flip it) 16:30 - Closing game ($100 Test) 17:00 - Prepare the selected idea 17:20 - Each group present the chosen idea (10 minutes each group) 18:00 - Groupal feedback and selection of the best idea of each group 18:30 - Conclusions, questions, and organization of the next day 17:00 - End

Workshop activities I like to use Integration activities breaking the ice and preparing the atmosphere for the group idea sharing Generating empathy feel in the others feets to design as close as possible to their real needs Divergent activities collect as many ideas as possible

Hats Ideas from different perspectives Source: Brainstorming

Convergent activities select the best ideas Prototyping making ideas tangible, trying them out, sometimes failing and doing it all again but of course, here is the source of my inspiration: Design Thinking F. Uebernickel, W. Brenner, B. Pukall...

Gamestorming Gray Brown Macanuto Make space Scott Doorley & Scott Withoft Creative ConďŹ dence David Kelley & Tom Kelly Convivial Toolbox Liz Sanders Design Thinking + prototyping (workshop example) MACD Werkshau Pforzheim, Germany 2016

R3 Couple Game App Image Design and Concept

Ps: I am also a Graphic Designer.

Annoa Visual Merchandising & Applications

CD Design and Illustration

Interested to see more?

Fête de la Musique Event Image & Branding

R3 Couple Box Game Image Design and Concept

I would love to hear from you gabrielacorralm@gmail.com +4917623295473

Product Design

Annoa packaging and product labels design

Mayu restaurant corporate image and branding

Repositioning Campaign of Cajas National Park

Creams Label Design

Grafisum calendar/catalog design concept & design

María bonita container restaurant Corporate Image

Gabriela Corral

Graphic Designer & Master in Creative Direction There is still a lot more to see, ask me for my complete portfolio :) I will be glad to hear from you Cellphone: +4917623295473 E-mail: gabrielacorralm@gmail.com Linkedin: www.linkedin.com/in/gabrielacorralm Behance: www.behance.net/gabrielacorral Instagram: @gabrielacorralm Facebook: /DisenoGabrielaCorral Twitter & Skype: gabycorralm