Brief Portfolio Gabriela Corral
Master in Creative Direction
My name is Gabriela Corral, I am an Ecuadorian Graphic Designer & Master in Creative Direction living in Berlin.
MACD
Master of Arts in Creative Direction strategy research teamwork design thinking workshop development MACD provides future-oriented design strategies for holistic design processes. This results in innovative management skills with leadership qualities, which act as facilitators between design and business. I am well prepared to work in interdisciplinary and international teams for the development of new creative concepts.
Freihändig
Süddeutsche Zeitung Kosmobilities Autonomous driving, new business models concept
Autonomous driving opens a new business model that must be explored. We imagine the car of the future in a multiplicity—as an example, our extended living room, a place where we can meet our friends and family, but also have time for ourselves. We see it also as a massage studio or a sport room, where we can use the time for activities we always wanted to do. The vehicle itself is no longer ours. Through a monthly flat rate, we are able to use any vehicle freely. Only through the services will extra costs arise. The vehicles are modular and allow us to work with them in order to meet our needs and to expand the usable space. Team: Anna Wiens & Gabriela Corral
Freihändig
Explore the world of senses Bosch
Fair Concept Our task was to develop new and emotional ideas for a live experience stand to be set up at a fair where the Bosch products will be presented. The Bosch stand has four elements. In the center will be the basecamp—where the products and technique information will be presented and the visitors can try out the products. The other three parts, the jungle (green), the desert (red) and the Antarctic (blue) are the experience journey. The visitor has the possibility to visit each part separately or as a whole, but everything connects back to the basecamp. Team: Anjuli Gronwald · Rouxin Li · Luigi Bucchino · Gabriela Corral Lisa Steinkamp & Sina Schlitz.
Master Thesis: Mayankuna growing together with design
Community development through Design On the 16th of April, 2016, an earthquake with a magnitude of 7.8 on the Richter scale damaged a large swath of the coast of Ecuador; the provinces of ManabĂ and Esmeraldas were the most affected. Mayankuna means together in Quechua, and is a project that seeks to show that design has power for social change. The goal of mayankuna is to give empowerment to developing communities through design and creativity, with the belief that all can be creative through practice, effort and support, and, through this support, to begin to solve their local problems.
connect with people you know
meet new people
Coffee Talk
Coffee Talk
Samantha Kohler
Coffee 4.0 Business Ecosystem proposal
Sina Li Rouxin Leger
Hello Gaby ;)
Coffee Talk
This ecosystem will generate data that will help understand the new target and offer a better services & product.
Mood talk
Select a friend
Melitta
Coffee Talk is an app that introduces Coffee Talk millennials to the tradition of drinking coffee together, known in Germany as “Kaffe Klatsch.” The Melitto can have/host a Coffee Talk with people they know, or they can meet a Bringing Time forpeople coffe, new person in the Melitta Hotspots, select a friend time together for us (Melitta’s partners’ locations) the coolest cafeterias, restaurants or bars in their city. Melitta Every time the user has a Coffee Talk or hotspot interacts with the app, like for example sharing photos on social networks, the Melitto collects points. The points can be exchanged for a free coffee or be invested in a social cause.
Coffee Talk
Juan Manzano
Gaby Corral 24 years old mood
Liam Müller Roxana Petersson
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
pay separate
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tod
I invite
Diego Abril Account
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Notifications Information & help Recommend a friend Give us your feedback
Me
Mensa Holzgartenstraße 35 - 5km now 5 Melittos 12:00 – 15:00
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Café Roland Theaterstraße 21 - 1km now 2 Melittos
Welcome Gaby to Mauritious your status
19:00 – 0:00
IP
Irish Pub Zehnthofstraße 5-7 - 7km now 12 Melittos 19:00 – 3:00
Ma
Mauritious Zehnthofstraße 14 - 7km now 21 Melittos 19:00 – 2:00
now 21 Melittos
Atended Workshops Assemble & Grizedale Arts
Learned skills: design thinking & design y hoursprint methodology, human centered ay 11:30 design, teamwork, social design
Social Art & Design Workshop for hs-students
AJS
Design Sprint Frankfurt, Germany
Pforzheim, Germany
2017
2016
w 21 Melittos Sofía Zabelina 21 years speaks German & Russian
Max Warin 24 years speaks German, English & French
Sofía Abell 21 years speaks English & Spanish
Julia Salz 26 years speaks German & English
José Bermeo 28 years
Grizedale Arts speaks English & Spanish
Melitta
Social Art Workshop
Innovation Workshop for hs-students
2016
2016
Coniston, Great Britain
Pforzheim, Germany
Kiska
Stregreifproject Pforzheim, Germany
2015
Leaded Workshops Skills applied: design thinking methodology, human centered design, teamwork, social design
Market workshop
Market redesign proposal based on cultural characteristics Facilitator: Gabriela Corral Participants: Universidad del Azuay & Universidad de Cuenca Design Students Cuenca, Ecuador
2017
A world without packaging Creative Strategies class Facilitator: Gabriela Corral Participants: MACD classmates Pforzheim, Germany
2016
secret
Daimler
Innovation Workshop Facilitator: MACD students Participants: Daimer employees Pforzheim, Germany
2016
Workshop example 27 February Market workshop Market redesign proposal based on cultural characteristics Facilitator: Gabriela Corral Participants: Universidad del Azuay & Universidad de Cuenca Design Students Cuenca, Ecuador 2017
Workshop Example February 27th Market The goal of the project: Introduce the methodology of Design Thinking to design students and use it to make proposals that solve a local problem. The 27th Market was designed in a modern way, without paying close attention to the real needs of the consumers and stand holders, that brings us to a Market, where there are a lot of things that can improve, that is why each group made a proposal of each market sector.
Workshop begin
Empathy game, breaking the ice 1 minute presentation
On the field
Feeling Empathy, stakeholders insights Interview & Observation
Agenda
Day 2 9:00 - Summary of the day before 10:00 - Field visit to the market (designing with empathy) 11:00 - Development of the final idea in groups 16:00 - Final presentation 17:00 - Conclusions, questions and feedback 18:00 - End
Generation of ideas
Brief, division in groups, and generation of ideas 3-12-3 Brainstorming, flip it & $100 test
Prototyping ideas Storytelling
before First ideas
First ideas presentation and feedback from the group
Results
based on their culture needs, ask for the whole pdf ;)
after group number 2 proposal
Day 1 9:00 - Conference: “Introduction to Design Thinking” 10:30 - Pause 11:00 - Welcome, explanation of the workshop and final goal. 11:30 - Brief of the problematic 12:00 - Division in groups 12:15 - Presentation in each group, clarify of questions and explanation of the agenda. 12:30 - Integration game (brief presentation) 13:00 - Pause 15:00 - Opening game (3-12-3 Brainstorming) 15:30 - Exploration game (Flip it) 16:30 - Closing game ($100 Test) 17:00 - Prepare the selected idea 17:20 - Each group present the chosen idea (10 minutes each group) 18:00 - Groupal feedback and selection of the best idea of each group 18:30 - Conclusions, questions, and organization of the next day 17:00 - End
Workshop activities I like to use Integration activities breaking the ice and preparing the atmosphere for the group idea sharing Generating empathy feel in the others feets to design as close as possible to their real needs Divergent activities collect as many ideas as possible
Hats Ideas from different perspectives Source: Brainstorming
Convergent activities select the best ideas Prototyping making ideas tangible, trying them out, sometimes failing and doing it all again but of course, here is the source of my inspiration: Design Thinking F. Uebernickel, W. Brenner, B. Pukall... Gamestorming Gray Brown Macanuto Make space Scott Doorley & Scott Withoft Creative ConďŹ dence David Kelley & Tom Kelly Convivial Toolbox Liz Sanders Design Thinking + prototyping (workshop example) MACD Werkshau Pforzheim, Germany 2016
R3 Couple Game App Image Design and Concept
Ps: I am also a Graphic Designer.
Annoa Visual Merchandising & Applications
CD Design and Illustration
Interested to see more?
Fête de la Musique Event Image & Branding
R3 Couple Box Game Image Design and Concept
I would love to hear from you gabrielacorralm@gmail.com +4917623295473
Product Design
Annoa packaging and product labels design
Mayu restaurant corporate image and branding
Repositioning Campaign of Cajas National Park
Creams Label Design
Grafisum calendar/catalog design concept & design
María bonita container restaurant Corporate Image
Gabriela Corral
Graphic Designer & Master in Creative Direction There is still a lot more to see, ask me for my complete portfolio :) I will be glad to hear from you Cellphone: +4917623295473 E-mail: gabrielacorralm@gmail.com Linkedin: www.linkedin.com/in/gabrielacorralm Behance: www.behance.net/gabrielacorral Instagram: @gabrielacorralm Facebook: /DisenoGabrielaCorral Twitter & Skype: gabycorralm