Introduction

It is true that the fashion trend issue has not always been as complicated as it is today. Until the popularity of the media and the emergence of the Internet, trends used to develop and change considerably more slowly - they were determined by important cultural events, general political mood. The contemporary society, spoiled by a huge amount of information, can simultaneously observe the news of a multitude of different cultures while participating in global phenomena. This means that every fashion user becomes a very individual, selective and wants constant change, therefore the trend circle gets a momentum. This report was written to examine the life of trends and to identify one of the most significant styles of Spring/Summer 2018 and its position within the fashion industry, both high-end and high-street.