What is a trend?

Atrend is not exclusively associated with the world of fashion, it can be emotional, intellectual and spiritual. Generally, trends refer to a direction or a movement in which something is developing or changing. Trends are all around us and have become a crucial part of the consumer world. They are not just related to the latest fashions but also to bigger influences, society movements and global phenomena. Trends can be classified by duration and penetration; short time trends are called fads and the longest trends become classics. Temporary trends often appear on the streets or social networks and do not have a big impacts on the fashion industry. It’s much more difficult to talk about the prediction for the next few years because it is not only determined by the society’s moods or political situation. It is also about the speed of technological inventions, as the fabrics, cuts and manufacturing process continually improves. Undoubtedly, there are well-known eternal tendencies that revive every single season because their emotional load and strong symbolism are necessary to convey a particular idea. A good example of this is the silhouette of the 1960s - the bold carcass created by Christian Dior, which the world’s fashion media has turned into an eternal benchmark for femininity and a symbol of French elegance. In 1937 British art critic James Laver created a system that reveals peoples’ attitude towards the life of a trend. According to him, trends renew every 50 years. Although the slots between the emergence, death and revival of one trend have become shorter, the basic principles that show how we value trends are also relevant today.