EPHEMERALITY
OF SPACE
Gabi + Stephen + Hitaf SDES 704 | Winter Quarter | Professor R Campbell
“Architecture is the art of how to waste space.” -Philip Johnson
INTRODUCTION
Historically speaking, we can look at most urban hubs and the ways in which the majority of their built environments don’t cater to the ideas of adaptability. Buildings fall apart as the needs of society changes, and space becomes mistreated and discarded as opposed to revitalize and reused in the creation of momentary, ephemeral, experiences. These ephemeral experiences can help business improve profitability, flexibility, and enjoyability for their customers.
TABLE OF CONTENTS 1. Subject of Study & Problem Statement 2. Opportunity Statement 3. Value Proposition 4. Stakeholder Map 5. Stakeholder Descriptions 6. Project Purpose and Scope 7. Research Questions 8. Project Timeline 9. Project Budget 10. Applied Theories 11. Theories Diagram 12. Research 13. Background Research 14. Research Visuals 15. Marketing Research 16. Primary Research Methods 17. Primary Research Descriptions 18. Interview Questions 19. Interview Quotes
20. Pop Up Unique Method 21. Survey Data Visualization I 22. Survey Data Visualization II 23. Poster I 24. Poster II 25. Prototype 26. Prototype Process 27. Visualizing Our Diagrams 28. Concept Mapping 29. Dominant Paradigm 30. Produce, Deliver, Consume 31. Project Reframe 32. Convergence Theories Diagram 33. Design Criteria 34. Insights 35. Concepts 36. Concept Planning 37. Fluid Relationships 38. ABCQ
39. Boxography 40. Seed Wall 41. Instagram Gallery 42. Mobile App 43. Make This Space Ephemeral 44. Final Concepts 45. Boxography (Final) 46. Seed Wall (Final) 47. Instagram Art Gallery (Final) 48. Pop App (Final) 49. Make This Space Ephemeral (Final) 50. Poster 51. Design Team 52. Design Class 53. Appendix Page 1 54. Appendix Page 2 55. References Page 1 56. References Page 2
SUBJECT OF STUDY
Ephemeral Use of Built Spaces
PROBLEM STATEMENT
Spaces moderate both long-lasting and split second moments of interaction. The events they host fluctuate in levels of activity throughout the day. But what happens to space when spouts of inactivity occur? What happens when people leave the office for the night or when a bar is closed during the day? What happens when spaces shut down completely? When a restaurant closes can another industry typology easily take over that space? Can multiple typologies take over the space together? The point is that without flexibility, space gets wasted. When space gets wasted, money is wasted and the potential to earn more profit is lost. Ephemerality of built space craves to resolve this problem - to “un-waste� space and open up to the idea that discarded, unused areas not only have the ability to foster momentary experiences by adapting to the needs of potential users, but can also generate revenue, promote eco friendliness, and bring people together.
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OPPORTUNITY STATEMENT
Built environments are viewed as having singularly designated functions leading to unused, wasted space. As we seek to challenge this view, there is an opportunity for us to uncover how a single space can house momentary, ephemeral, and adaptable functions rather than being limited to one specific experience. We will also study how ephemeral spaces and their adaptability promote profitability. This project will help discover and share how spaces lend themselves to ephemerality, how they shape experiences, and uncover untapped profit streams through rejuvenated user intrigue.
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VALUE PROPOSITION For space makers and designers within the realm of built environments who are looking for an experiential and momentary method for customer spatial experience, our study provides an in-depth understanding of how space is currently used within particular typologies, its potential for sustainability and profit generation, and how ephemerality can be the new basis of spatial experience for users. We do this by interviewing and observing users in built space and current typologies, studying current spatial trends, identifying areas and programs that lend themselves to re-use, and generating ideas and guidelines for a new, ephemeral, built space. Unlike a traditional study of built space, our study will dive deeper into the needs and desires of the consumer in realms outside of built space, such as social media, interpersonal relationships, selfidentity and product use. These trends will inform our study and present new areas for exploration within temporary, adaptable, and sustainable spaces in order to transform the built world from one of permanence to one of ephemerality. 3
STAKEHOLDER MAP
Our stakeholders fall into three main categories. Many ephemeral space projects will involve more than one, if not all, of our three catergories. Our stakeholders also span different scales, from single business owners to city planners. We conveyed their integration with one another through overlapping cirlces.
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STAKEHOLDER Desriptions URBANTAINER PROXY SF BNKR Architecture World’s Fair BOXPARK Snøhetta The Storefront.com
PopUp Republic
BetterBlock
Urpanspace NY
Our broad stakeholder groups include architects, interior designers, developers, contractors, city planners, retail designers, restaurant designers, marketing groups, product launch groups, and customer and user groups. In addition to studying these stakeholder groups, we have also identified real stakeholders in the marketplace who can benefit from our project research and and may be interested in working with us to discover new opportunities for their current and future projects. These stakeholders include Urbantainer, Proxy SF, Bnkr Architecture, World’s Fair (Venice Biennale), Boxpark, Snøhetta, The Storefront.com, PopUp Republic, BetterBlock, and Urbanspace NY. We will reach out to them both during and after our research project to propose possibilities for collaboration.
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PROJECT PURPOSE
The focus of this project is to capitalize on the emergent trend of ephemerality in our relationship to built environments as they influence our experiences of products, places, and one another. Spaces create and influence moments in the same way social media and user interaction is transient and momentary. This project will help us to discover how spaces can lend themselves to ephemerality and how they can shape experiences discovered therein, as well as which spatial typologies lend themselves best to ephemerality. We intend to focus specifically on how to create ephemeral experiences that increase profitability for businesses via spatial design and consumer intrigue.
Project Scope The duration is 10 weeks long; we will look mostly at small scale spaces such as retail stores, restaurants, and the home. • Interviews in and around Savannah regarding how people feel about pop-up venues and installation art • Interviews in Savannah about how easily people get bored in the spaces they inhabit • Interviews in Savannah about the home and how ephemerality is treated in such a private space • Eastern and Western views of these concepts will be explored Our project will not… • Include intense detail for the design of large and complicated spaces • Explore complete, multi-room/multi-function buildings • Include local interviews in cities other than Savannah (we may conduct some phone interviews with building experts but user interviews will be done in Savannah only) • Visit building sites outside of Savannah (only through secondary research) • Produce construction/final level drawings (ideas will be represented as reasonably plausible but not finalized) 6
MAIN RESEARCH QUESTION
How might we introduce the concept of ephemerality into the perception of space as a means of profitability and adaptability?
Sub Question 1:
What typologies of space lend themselves to ephemeral uses?
Sub Question 2:
How do people interact with ephemeral spaces vs non-ephemeral spaces?
Sub Question 3:
What’s the timeframe for companies to change their design scheme/ space and how much does this cost them (per typology)?
Sub Question 4:
What ephemeral aspects in other realms of society can lend themselves to the built world?
Sub Question 5:
How can ephemeral space promote and increase business success?
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Project Timeline Winter Quarter 2016
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BUDGET
Time-Frame
Hourly Rate
Monthly Overhead
Showroom Test
Month 1
$55,200
$10,000
0
Month 2
$55,200
$10,000
0
Month 3
$27,600
$5,000
$4000 (avg)
$138,000
$25,000
$4000 (avg)
Category Totals Total Budget
$167,000 9
APPLIED THEORIES
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THEORIES
Artifacts Have Politics
Giving agency to space: if it is flexible, it has the capacity to influence people, drive change, create new knowledge, and promote new activities.
Blackboxing | Agency
By understanding the set of components that make up ephemeral space, we can re-align them to rejuvenate urban hubs.
Spirit of a Place
This theory defines the soul of place by showing how it is unique and highlighting the interpersonal moments that occur in an ephemeral space.
We chose three theories for our project in order to ground our research and inform our concepts. These theories will help guide our study of ephemeral space and how it relates to businesses, environments, and human experience. 11
RESEARCH
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BACKGROUND RESEARCH The classifications of ephemeral spaces:
• Nomadic and collapsible architecture • Portable architecture: AIRchitecture -movable environments • Mixed structures buildings- light and reassembly buildings • Artworks and installations • Mixed media and models • Architecture of celebration • Spaces of uncertainty • Architecture of indeterminacy • Ephemeral places as information process over the territory
Explored Concepts:
• possible materials: water, ice, fog, soap bubbles, sand, clay, • fire, light, plants, wax, perfume, food • experiences are precious because they are temporally restricted • nature has designed things to not last forever • provide opportunities for engaging and poetic interactions • humans are used to and value the ephemeral • need to embody: compositional, emotional, sensual, and spatio temporal threads • possible materials: tensile fabric, wood slats, thatch, straw bale rope, metal cable, fire, water, ice • TUIs are tangible user interfaces (what we aim to create!) 13
VISUALS
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MARKETING RESEARCH
There are many benefits of pop-up spaces, which are more affordable because they can be temporary and small in size. Instead of looking for long-term space, the brand is able to adapt to changes in its business and marketing plans. Pop-ups allow businesses to do test marketing such as BMW’s MINI have opened many pop-ups to do user testing. Also, businesses can extend their brand such as Google when it launched a pop-up store in Australia, called Androidland, to introduce and educate customers on the Google Android mobile operating system.
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PRIMARY RESEARCH METHODS
1
Observation
2
Interviews
3
Unique Method
Protocols Protocol forms will be given to all interview participants, design professionals, and information sources ensure that participants are aware of the nature and intentions of our study. We will be give formal and appropriate credit to our sources. Additionally, all participants will be required to give either verbal or written consent after being informed of our study and will be reassured of their anonymity if so desired.
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RESEARCH METHODS Descriptions
Observation We will observe pop up and temporary spaces in and around Savannah to look for areas of spatial success as well as areas for improvement. This process will enlighten us to ephemerality in existing temporary and changing spaces.
Interviews We will ask non-leading questions to architects, interior designers, and other stakeholders about the current perception of built space and the opportunities for ephemerality in space making.
Unique Method We will create a pop up, temporary structure in the Grad Space of the Gulfstream Center of Design. The space will have no program, but instead will invite users to determine its program for themselves. We want to use the element of surprise to intrigue students and excite them about creating a new, momentary space of their own.
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FORMAL INTERVIEW QUESTIONS What does ephemerality mean to you? How can space be ephemeral? How important is user experience during your design process? How do you design the “spirit� of a space? What spatial typologies excite you during design? Is there a new relationship between social media and built space? If not, is there a potential for one? Do you think there is a relationship between sustainability and ephemerality. Please describe. How can brands benefit from temporary, pop-up structures? How can you, as an interior designer or architect, benefit from creating pop-up spaces? What can they teach you? How would you feel knowing your design is created to be temporary? Does this excite you or frighten you? 18
SELECT INTERVIEW QUOTES When you think about pop-up events, what kinds of events excite you most? Exciting pop ups are ones that access to something not usually available (like bagel pop ups in SF, where we have a SERIOUS shortage of good bagels), something that feels unique or VIP. How can space be ephemeral? Ephemeral spaces would be constantly changing, evolving, perhaps each person’s visit is unique to that moment in time – you don’t experience it the same way twice. Is there a new relationship between social media and built space? If not, is there a potential for one? I’m sure there is! We’re beginning to move experiences that were historically in-person into the digital world, so I have no doubt that there’s a way to bring the best of both worlds together. How do you think people/companies benefit from creating pop-up spaces? What can these spaces teach users and how can these spaces leave users with something memorable? It’s an especially interesting concept when the pop-up is located somewhere not traditionally used for that purpose. For example, there’s an ever-changing retail pop up space near me, but it’s always used for clothing retailers. I find it much more exciting when a museum hosts a pop up in a restaurant, or a restaurant concept hosts one on a bus. It’s about leaving participants with unlimited inspiration for where and how they could shop, eat, learn, etc.
LINDSEY DESCHENES: DESIGN MANAGER/ BRAND STRATEGIST
How can space be ephemeral? ABSOLUTELY! Maybe not in the literal sense but physically all space can be ephemeral when your considering certain timelines. Consider the Pantheon being built on Earth on the timeline of Earth’s existence, that space would be considered ephemeral. However if you considering how long it has been on the Earth in modern times, well then absolutely not. How do you think people/companies benefit from creating pop-up spaces? What can these spaces teach users and how can these spaces leave users with something memorable? They can reach all sorts of people who might not be aware of their company through a communal interest of like minds. I don’t know necessarily ‘what’ can be taught but why does something need to be taught. If a person is left with an experience that is what they will take with them. How would you feel about spaces constantly changing? What if these spaces only lasted for a short amount of time before changing into something else? (think: restaurants, bars, clothing stores, product launch spaces, art galleries, etc) I think the temporary aspect is great, but in order to garner anything from it, I think would have to be followed up with something more permanent. If not, then something on a regular basis (say art exhibits from one artist but in different locations). That not only benefits the artist or restaurant for more exposure, but keeps audiences intrigued and creates a sort of following. People could be talking about “what’s next and where it’s going to be”
ALYA GARY: ARCHITECT 19
Pop Up Ephemeral Space Location: Gulfstream Center for Design, Graduate Space Duration: One week Purpose: Gather both quantitative and qualitative data about ephemeral space users and their preferences QUANTITATIVE
QUALITATIVE
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Survey Data VISUALIZATION
Pop Up Space Preference
selected option
*see appendix for all survey data responses
number of respondents
Pop Up vs. Permanent
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100% want the Pop Up Location App!
With the Pop App users can make sure to never miss the next cool pop up space by seeing location markers in their local areas! Events will show how much time is left, details, and live images uploaded from other users.
Survey Data VISUALIZATION II Fellow classmate Christopher uses our pop up space in the Grad Space as a quite area to meet with his group member via Skype since there was no other quiet area to work in Gulfstream! Great use of the space!
pop up study space
Age Range: 21 to 31 We had considerably more females fill out our survey than males and need to make note of this during our analysis. Additionally our age range was entirely comprised of those within the millennial group.
Female to Male Ratio: 2.3
our survey! 22
“If this space could be anything what would it be?” a bar
comfortable space-large
MY NEW OFFICE MORE WORK SPACE Since we no longer have enough space for grads and undergrads in this space
A LIBRARY
individual study spot (no distractions) GROUPTHINK
GAMEROOM CAFE
a concentration cupboard a reading nook PRIVATE MEETING SPACE Gulfstream is too full!
cafe Noise free room with chill music
Think Tank with lots of storage NAP ROOM With free snacks! Fill with pillows!
SLEEPING PLACE
A place where you can’t hear the outside and can play music as loud as you can and nobody can hear you-so no interruption room
SUPPORT THAT!!!
hookups... A private study room where you can play music and no one can find you 23
“What does ephemeral mean to you?” feeling like a mist
Pop Up shops Free the Nipple
POP-UP KIDNEY STONES
EXPERIEMENT
TRENDS!
Life is... Love is...
changing MOMENTS not tied to a single space
change
TIME LAPSE 24
PROTOTYPE No. 1
IMAGES 25
Getting boxes all over town!
process
26
VISUALIZING OUR DIAGRAMS
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CONCEPT MAPPING VALUE PARTNERSHIPS TIME
PLAYFULNESS
MARKETING
BRAND REVITALIZATION MOMENTS
SUSTAINABILITY RETAIL
RELATIONSHIPS
TEMPORARY EVENTS
POP UPS HUMAN CONNECTIONS
USER TESTING
EPHEMERAL USE OF BUILT SPACE URBAN REVITALIZATION
ART GALLERIES
ETHEREALITY
PARKS
HEALTHY LIVING
EMOTIONS
MATERIALITY UPCYCLING
USER TESTING
INTERMEDIARY SPACES
SOCIAL MEDIA INFLUENCE
RESTAURANTS PRODUCT LAUNCH
ONE-TIME EVENTS
SENSORY EXPERIENCES
SPIRIT SOUL UNEXPECTED
TRANSIENCE CATALYST
This concept map identifies the core of our project as well as rings of connectivity. At its core, our project embodies human connections and revialization. These core values can take place in intermediary spaces, product launches, and temporary events. These experiences are facilitated through materiality, the senses, and brand reviatalization. This leads to less tangible features such as time, the soul, and transcience.
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GABI + HITAF + STEPHEN
DOMINANT PARADIGM
PUBLIC EXTERIOR ENVIRONMENT
SPACES
PROJECT REFRAME
STRUCTURE
USER EXPERIENCE SEMI-PRIVATE INTERACTION
INTERIOR
SPACES are DESIGNED to have a single PURPOSE
MATERIALITY
LOCATION
PRIVATE
PLEASURE
SUSTAINABILITY
VIEWS
SENSORY SOUND
DESIGN
CULTURAL
LIGHT FOR ADULTS
QUALITY AESTHETICS
SEMI-PERMANENT RENOVATION FOR TEENS
$$$$$$ NEW CONSTRUCTION
MIXED USE
PURPOSE
SINGLE-USE
FOR ANYONE
...to which we strongly disagree
FOR KIDS
PERMANENT
KEY PRODUCTION
TEMPORARY
DELIVERY EMOTION <3
CONSUMPTION
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PRODUCE, DELIVER, CONSUME
DESIGN produces SPACES that are then DELIVERED to eager CONSUMERS who inspire REDESIGN
30
project REFRAME
31
DESIGN THEORIES
32
Certain spatial typologies lend themselves to being profitable when they become ephemeral. In order for our concepts to make sense within the context of business integration, we must focus on their profitability,
adaptability, and enjoyability. Although our
concepts will vary in their execution, they will all emobdy these criteria.
DESIGN CRITERIA
33
We understand the businesses seek two avenues to generate profit via new consumers and profit via existing consumers. Therefore, companies need to design temporary, pop up spaces that excite, engage, and re-engage their target groups in order to increase loyalty and sales. The dominant paradigm of permanent space does not consider the user. In an age of changing, malleable experiences business tactics must adapt to all geographical locations, product types, and spatial experiences. Adaptability promotes reuse and creativity both internally and externally for companies. We understand that spaces musst be enjoyable. Through understandind the return of investment from making spaces more delightful, space becomes an extension of the companyâ&#x20AC;&#x2122;s total experience. Temporality and enjoyability have a direct correlation with one another. An experience that does not last forever creates a hightened level of enjoyability and excitement for users.
KEY INSIGHTS
34
reframe convergences design criteria
CONCEPTS
insights concepts 35
15 DESIGN CONCEPTS | Gabi, Group Ephemeral Space 1. How-to-guide for creating a pop-up space for entrepreneurs
2. Floor plan guides (quick, easy, and adaptable)
3. Flow chart for ephemeral space (If you want this experience/interaction do this, etc.) service
product
1
Purpose
2
Location
3
Style
4. Catalog style shopping guide for temporary structure
new launch
5. “Make this space ephemeral” stickers and posters to be placed on buildings
revitalize
one time sell
long offer
6. Program for start-up product launches to rent an ephemeral space
Initial Concept Planning
MAKE THIS SPACE E P H E M E R A L
attendees 7. App that locates pop-ups using geo-location
8. Ephemeral space that is user-created (in a
9. Biodegradable wall where people can write
what they want it to be with fun supplies)
crumbles as more people write on it)
public park or area where users can change it into
10. Conference for architects and interior
11.
ality
a momentary transformation for riders
designers to come and discuss ephemer-
13.
Ephemeral housing unit (single unit
home building kit that can be shifted and adapted over time)
t e a c h e r
“Ephemeral elevator” movement across a city
to decorate all elevators in some way so as to give
14.
Matching typology chart showing how certain
building types can be combined in the same structure (office by day, bar at night, etc.)
what they think ephemerality means (wall
12.
Guide for city planners to create simple,
enjoyable, and therapeutic ephemeral structures and events in parks
15.
After conducting both primary and secondary research, we began to develop tangible concepts and offerings that address the topic of ephemerality of built space. Our concepts take a variety of approaches and attempt to address our problem statement from multiple lenses. After this inital conceptualization, we collaborated and narrowed down to 5 key concepts we will pursue and develop further.
Ephemeral meet-up spaces where no
contact information can be exchanged to ensure that all connections are only momentary
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application
SUSTAINABILITY yoga
materiality product launch mobile shop
ADAPTIVE REUSE
DIGITAL MEDIA
mall
COFFEE TABLE BOOK
pop-ups
EVENTS music
GEOTAG APP
how-to
website
restaurants word of mouth
SEED WALL pop-up cafe
SOCIAL MOVEMENT
MAKE THIS SPACE EPHEMERAL
food truck
URBAN REVITALIZATION
farmerâ&#x20AC;&#x2122;s market
hotel room
teepee
spa
TRAVEL cafe
pop-up restaurant
HEALTH & WELLNESS
FLUID RELATIONSHIPS Before defining our specific concepts, we found core categories and current trends based on our design criteria and insights. These included social movements, adaptive reuse, sustainability, urban revitalization, and health and wellness. Through these hubs, we were able to connect them via secondary trends. From these connections within an ecosystem mapping, our specific concepts took form.
SUNCYCLES
FOOD & BEVERAGE
grocery store
Starbucks
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ABCQ MEET EXPECTATIONS CREATE CONFIDENCE CREATE ANTICIPATION RECONTEXTUALIZATION
FIVE
CONCEPTS
38
A - Meet Expectations
The TherapyCube is a free standing unit that contains a tangible kit of parts of environmental capabilities.
THERAPYCUBE BOXOGRAPHY
B - Create Confidence
There is a variety of components to choose from that change the interior environment of your cube. These components range from sun shading louvers, artificial sun lamps, stationary bicycles, cooling systems, and the like.
C - Create Anticipation
By offering users a set of tangible components to customize their cubes, the customizations to be aggregated to appropriately suit a particular climate zone or specific community of people.
SKETCH
Q - Recontextualization
The recontextualization of the TherapyCube relates directly back to our applied theories of Blackboxing and Spirit of Place. The chosen components of each specific cube change overall spirit of place within the cube, but are flexible enough to maintain usefulnes across global borders. BLACKBOXING 39 SPIRIT OF PLACE
ABCQ A - Meet Expectations
The seed wall is a biodegradable pop-up structure that decomposes when it come into contact with water.
SEED WALL
B - Create Confidence
The seed wall creates an interactive, engaging space through invisible boundaries where community members can interact with one another and the environment.
C - Create Anticipation
The seed wall also becomes a valuable means of promotion and advertising. As a blank canvas, the seed wall becomes a place for people to write their thoughts, for companies to advertise, and even for this project to promote the overarching social movement of ephemeral space and it’s benefits.
SKETCH
Q - Recontextualization
Through analysis of this concept at the convergence of the theories Artifacts Have Politics and Blackboxing, we can look at the seed wall as a driver for social change, an opportunity to engage community members to come together, and as a continuation of the city beautiful movement. The seed wall not only represents eco-friendly attitudes in it’s nature, but houses a political undertone that has the potential to reinvigorate urban environments, brands, and quality of city living.
ARTIFACTS HAVE POLITICS 40 BLACKBOXING
ERGENCE
ABCQ A - Meet Expectations
The Instagram Art Gallery is an ephemeral space that shows momentary artwork gathered from instagram accounts.
INSTAGALLERY
B - Create ConďŹ dence
The gallery itself is user-driven, the content of which can be generaged by both the users who are present the space or at a zoomed out perspective by Instagram users across the globe.
C - Create Anticipation
The ephemerality of the space is determined by the type of photographs shown an various times or types of events. By only showing certain genres of photos that have been generated by hashtags, the overall feeling of the space will change. (Think #catlovers, #selďŹ es, #girlsnightout, #wedding, etc)
SKETCH
Q - Recontextualization
The recontextualization of the InstaGallery relates directly back to our applied theories of Spirit of Place and Artifacts Have Politics. By carefully choosing the content of the media shown, we can change users perceptions of what it means to be an art gallery, what the implications of social media are, or even cautions behind the way one presents themselves on the internet.
SPIRIT OF PLACE 41 ARTIFACTS HAVE POLITICS
A - Meet Expectations
We will create a mobile app that connects users with pop ups in their local areas. This will generate better business andexcite app users to stay up to date with new local ephemeral spaces.
MOBILE APP
B - Create ConďŹ dence
Mobile apps and digital media allow people to view ephemeral spaces as ever changing but ever present. The ability to pick and choose the types and locations of ephemeral experiences creates conďŹ dence in the fact that there will be events of all types, for people with varying interest, that they can experience as they choose.
C - Create Anticipation
A major piece of our project recognizes the sense of urgency people have when under the impression that something or somewhere is only available for a designated amount of time. By making accessiblity a key factor in the design of our app, we can harness the idea of urgency by making events feel exclusive.
SKETCH
Q - Recontextualization
Based on the convergence of Spirit of a Place and Artifacts Have Politics the app could not only have the ability to invite and link people to a location and timeframe of ephemeral events but provide the opportunity to create a social network and a means of documenting ephemeral events and more long lasting memories they can create.The space is temporary but the memory is lasting.
SPIRIT OF A PLACE 42 ARTIFACTS HAVE POLITICS
ABCQ A - Meet Expectations
The Make This Space Ephemeral movement utilizes community engagement and awareness of what ephemerality is and what it means to an urban community.
B - Create ConďŹ dence
MAKE THIS SPACE EPHEMERAL
Community members love engaging in movements that cross between real life, digital media, and their own local areas. Through this movement, community members can have a real say in the futures of the spaces around them and track urban changes across the global with others via the digital media movement.
C - Create Anticipation
The Make This Space Ephemeral movement will have pop-up events and speakers in order to excite, surprise, and engage movement members. There will be a level of secrecy and mystery about the movement in order to inspire a public intrigue that ultimately promotes the movements for re-use and sustainability.
Q - Recontextualization
SKETCH MAKE THIS SPACE
The Make This Space Ephemeral movement is at the core of our project. It is derived through the convergence of Blackboxing, Spirit of Place, and Artifacts Have Politics. Essentially, members across the globe would use imagery and social media to encourage reuse and sustainability of space in their regions. 704 SDES R CAMPBELL GABI + STEPHEN + HITAF
E P H E M E R A L
BLACKBOXING SPIRIT OF PLACE 43 ARTIFACTS HAVE POLITICS
As we further developed our concepts into real tangible offerings that embodied the convergence of our theories, we were able to give them greater clarity. We will use visuals and descriptions to describe these offerings to investors and explain how they derive from the intersection of our research findings. Our offerings will provide real value to investors and interested parties.
FINAL CONCEPTS
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BOXOGRAPHY (A) Meet Expectations: Boxography cubes are free standing units that contain a kit of parts for environmental capabilities. (Q) Recontextualization: The recontextualization of Boxography relates directly back to our applied theories of Blackboxing and Spirit of Place. The chosen components of each specific cube change the overall spirit of place inside the cube, but are flexible enough to remain useful across borders.
1
CHILL BOX
HEAT BOX
2
3
ENERGY BOX Spirit of Place Blackboxing
45
SEED WALL (A) Meet Expectations: The Seed Wall is a biodegradable pop-up structure that decomposes when it comes into contact with water. (Q) Recontextualization: Through analyzing the seed wall at the convergence of Artifacts Have Politics and Blackboxing, we can look at the seed wall as a driver for social change, an opportunity to engage a diverse group of community members, and a continuation of the â&#x20AC;&#x153;city beautifulâ&#x20AC;? movement. The seed wall not only represents eco-friendly attitudes in its nature, but houses a political undertone that has the potential to reinvigorate urban environments, brands, and the quality of city living.
close up image of seed paper sample Artifacts Have Politics Blackboxing
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INSTAGRAM ART GALLERY (A) Meet Expectations: The Instagram Art Gallery is an ephemeral space that shows momentary artwork gathered from linked Instagram user accounts. (Q) Recontextualization: The recontextualization of the InstaGallery relates directly back to our applied theories of Artifacts Have Politics and Spirit of Place. By carefully choosing the content of the media shown, we can change usersâ&#x20AC;&#x2122; perceptions of what an art gallery means, the implications of social media, and bring awareness to how one represents themselves on the internet.
Artifacts Have Politics Spirit of Place
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POP APP (A) Meet Expectations: We will create a mobile app that connects users with pop ups in their local areas. This will generate better business and promote app users to stay up to date with new and exciting spaces. (Q) Recontextualization: Based ont the convergence of Spirit of Place and Artifacts Have Politics the app would not only have the ability to link and connect people to a location and timeframe of ephemeral events, but would also provide the opportunity to create a social network. This social network could document these ephemeral events and spaces to create long-lasting memories among users.
Artifacts Have Politics Spirit of Place
THE APP FOR LOCATING POP UP SPACES Find them before theyâ&#x20AC;&#x2122;re gone!
48 hours left! Forsyth Park Savannah, GA
Categories
pop app
pop app
pop app
What are you looking to do today?
coffee drinks spirits
Share your pop up experiences!
shopping products souvenirs Come join us today and take a piece of the seed wall home with you!
quick bites food truck
Share directly to the app!
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MAKE THIS SPACE EPHEMERAL (A) Meet Expectations: The Make This Space Ephemeral movement utilizes community engagement and awareness of what ephemerality is and what it means to an urban community.
MAKE THIS SPACE
E P H E M E R A L
MAKE THIS SPACE E P H E M E R A L
(Q) Recontextualization: The Make This Space Ephemeral Movement is at the core of our project. It is dervied through the convergence of Blackboxing, Spirit of Place, and Artifacts Have Politics. Essentially, members across the globe would use imagery and social media to encourage sustainability and reuse in their local regions.
Artifacts Have Politics Blackboxing Spirit of Place
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CONCEPT STATEMENT EPHEMERALITY OF BUILT SPACE CREATES CHANGING ENVIRONMENTS THAT HOUSE MOMENTARY HUMAN EXPERIENCES AND HELP BUSINESSES REFRAME CONSUMER RELATIONSHIPS WITH SPACE, OBJECTS, ONE ANOTHER, AND LARGER BUILT ENVIRONMENTS.
EPHEMERALITY OF BUILT SPACES SDES 704 - APPLIED THEORY IN DESIGN | PROFESSOR R CAMPBELL
GABI CAMPAGNA + STEPHEN WHITE + HITAF ALMUHAINI
WHAT...
WHY...
For space makers and designers within the realm of built environments who are looking for an experiential and momentary method for customer spatial experience, our study provides an in-depth understanding of how space is currently used within particular typologies, its potential for sustainability and profit generation, and how ephemerality can be the new basis of spatial experience for users. We do this by interviewing and observing users in built space and current typologies, studying current spatial trends, identifying areas and programs that lend themselves to re-use, and generating ideas and guidelines for a new, ephemeral, built space. Unlike a traditional study of built space, our study will dive deeper into the needs and desires of the consumer in realms outside of built space, such as social media, interpersonal relationships, self-identity and product use. These trends will inform our study and present new areas for exploration within temporary, adaptable, and sustainable spaces in order to transform the built world from one of permanence to one of ephemerality.
We challenge the dominant paradigm that built spaces are permanent in their design and purpose. Through analyzing existing pop-up spaces, we have developed a cyclical model in which we redefine the process of how to design space for ever changing environments. These typologies carry a heightened value for users and the way they experience space.
VALUE PROPOSITION
THE DOMINANT PARADIGM
HOW...
RESEARCH...
Using three theories, we can begin to frame our research strategy. Through the application of these theories, our research is grounded and directed by methodologies that apply to our problem statement. These theories helped guide our research as we began to uncover connections and relationships within our primary research.
For primary research, we created a small-scale, temporary space without a defined program. We wanted users to happen upon the space, be excited by it’s presence, understand it’s fleeting nature, and define it’s use for themselves.
THEORY MODEL
DESIGN Artifacts Have Politics
Giving agency to space: if it is flexible, it has the capacity to influence people, drive change, create new knowledge, and promote new activities.
REDESIGN
OPPORTUNITY STATEMENT
Understanding the unique agency of each component will help us to understand the overall agency of ephemeral space and its implications.
Artifacts Have Politics
Giving agency to space: if it is flexible, it has the capacity to influence people, drive change, create new knowledge, and promote new activities.
Our secondary research involved looking at popup spaces, through both an architectural and experiential lens. We wanted to understand the value of these typologies from the user perspective as well as the business POV. We learned that these spaces are low-risk, high-reward investments for both existing and emerging companies.
This theory defines the soul of place by showing how it is unique and highlighting the interpersonal moments that occur in an ephemeral space.
USER
By understanding the set of components that make up ephemeral space, we can re-align them to rejuvenate urban hubs.
application
product launch mobile shop
ADAPTIVE REUSE
DIGITAL MEDIA
yoga
materiality
mall
COFFEE TABLE BOOK
pop-ups
EVENTS
how-to
music
GEOTAG APP
website restaurants
Spirit of a Place
This theory defines the soul of place by showing how it is unique and highlighting the interpersonal moments that occur in an ephemeral space.
SEED WALL
Convergence #3
How a space feels is largely dependent on who is inhabiting it. Therefore, we need to understand the complexities and secrecies of the user to fully appreciate the spirit of a place.
URBAN REVITALIZATION
pop-up restaurant
FOOD & BEVERAGE
grocery store
INSIGHTS
We understand that businesses seek two avenues to generate profit via new consumers and profit via existing consumers. Therefore, companies need to design temporary, pop-up spaces that excite, engage, and re-engage their target user groups in order to increase loyalty and sales.
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teepee
SUNCYCLES
spa
HEALTH & WELLNESS
http://www.frameweb.com/media/files/75849_slide.jpg
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We understand that spaces must be enjoyable. Through understanding the return on investment from making spaces more delightful, space becomes an extension of a company’s total experience. Temporality and enjoyability have a direct correlation with one another. An experience that does not last forever creates a heightened level of excitement and enjoyability for users.
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http://cms.inspirato.com/media/2175114/Telluride_GoldHill_Hero_Retouched_2560.jpg
http://www.savannah.com/wp-content/uploads/IMG_9843.jpg
BOXOGRAPHY
(A) Meet Expectations: he TherapyCube is a free standing unit that contains a tangible kit of parts of environmental capabilities. (Q) Recontextualization: The recontextualization of the TherapyCube relates directly back to our applied theories of Blackboxing and Spirit of Place. The chosen components of each specific cube change overall spirit of place within the cube, but are flexible enough to maintain usefulnes across global borders.
POP APP
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MAKE THIS SPACE EPHEMERAL
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Starbucks
INSTAGRAM ART GALLERY
(A) Meet Expectations: The Instagram Art Gallery is an ephemeral space that shows momentary artwork gathered from instagram accounts. (Q) Recontextualization: The recontextualization of the InstaGallery relates directly back to our applied theories of Spirit of Place and Artifacts Have Politics. By carefully choosing the content of the media shown, we can change users perceptions of what it means to be an art gallery, what the implications of social media are, or even cautions behind the way one presents themselves on the internet.
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http://www.sandiegodigitalphotos.com/San_Diego_photos/Hotel_Del_Coronado.html
photos modified from pinterest.com
http://www.urbantainer.com/wp-content/uploads/2015/05/platoon_01.jpg
CONCEPTS
photos modified from pinterest.com
for companies. hotel room
TRAVEL cafe
Companies need to expand their branding portfolio from the 2D to the 3D realm in order to fully utilize space as an experiential extension of the company’s offering.
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Adaptability promotes reuse and creativity both internally and externally
MAKE THIS SPACE EPHEMERAL farmer’s market
http://i.kinja-img.com/gawker-media/image/upload/s--nTKaXuTl--/18s0ny7vvvfuyjpg.jpg
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The dominant paradigm of permanent space does not consider the user. In an age of changing, malleable experiences, business tactics must adapt to all geographical locations, product types and spatial experiences.
SOCIAL MOVEMENT pop-up cafe
food truck
Through converging two or more theories, we were able to reframe our cyclical model into applicable concepts. These new concepts fulfill the needs of a current white space in the architecure, branding, and consumer experience industries.
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their profitability, adaptability, and enjoyability. Although our concepts will vary in their execution, they will all embody these three main criteria.
SUSTAINABILITY
Blackboxing | Agency
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Certain spatial typologies lend themselves to being profitable when they become ephemeral. In order for our concepts to make sense in the context of business integration, we must focus on
word of mouth
The spirit or soul of a place is affected by the political connotations of the objects contained within the space. Essentially, the spirit is the collective, while each artifact is a piece of the collective.
SECONDARY
DESIGN CRITERIA
Convergence #1
Convergence #2
Blackboxing | Agency
By understanding the set of components that make up ephemeral space, we can re-align them to rejuvenate urban hubs.
Spirit of a Place
Our goal is to capitalize on the emergent trend of ephemerality in built environments that foster human interactions and experiences with products, places, and one another. This project will help discover and share how spaces lend themselves to ephemerality, how they shape experiences, and how they uncover untapped profit streams through rejuvenated user intrigue.
RE FRAME
PRIMARY
(A) Meet Expectations: We will create a mobile app that connects users with pop ups in their local areas. This will generate better business andexcite app users to stay up to date with new local ephemeral spaces. (Q) Recontextualization: Based on the convergence of Spirit of a Place and Artifacts Have Politics the app could not only have the ability to invite and link people to a location and timeframe of ephemeral events but provide the opportunity to create a social network and a means of documenting ephemeral events and more long lasting memories they can create.The space is temporary but the memory is lasting.
(A) Meet Expectations: The Make This Space Ephemeral movement utilizes community engagement and awareness of what ephemerality is and what it means to an urban community. (Q) Recontextualization: The Make This Space Ephemeral movement is at the core of our project. It is derived through the convergence of Blackboxing, Spirit of Place, and Artifacts Have Politics. Essentially, members across the globe would use imagery and social media to encourage reuse and sustainability of space in their regions.
SEED WALL
(A) Meet Expectations: The seed wall is a biodegradable pop-up structure that decomposes when it come into contact with water. (Q) Recontextualization: Through analysis of this concept at the convergence of the theories Artifacts Have Politics and Blackboxing, we can look at the seed wall as a driver for social change, an opportunity to engage community members to come together, and as a continuation of the city beautiful movement. The seed wall not only represents eco-friendly attitudes in it’s nature, but houses a political undertone that has the potential to reinvigorate urban environments, brands, and quality of city living.
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DESIGN TEAM
Stephen and Gabi have a background in architecture and Hitaf is currently studying interior design. Our combined knowledge and passion for built spaces led us to research the implications of ephemerality within the physical, built realm.
Stephen White
Gabi Campagna
Hitaf Almuhaini
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SDES 704 APPLIED THEORY IN DESIGN
EPHEMERALITY IN MODERN CULTURE WINTER QUARTER 2016
THANK YOU!
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Appendix Page 1: Project Matrix
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Appendix Page 2: Raw Survey Data
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References Page 1 Agee, Christopher. (14 December 2015). Retrieved from http://www.westernjournalism.com/pithy-bumper-sticker-response-birther-claims-making-social-mediarounds/ Beanland, C. (2012, August 8). Temporary buildings: Should they stay, or should they go? Retrieved January 24, 2016, from http://www.independent.co.uk/ arts-entertainment/architecture/temporary-buildings-should-they-stay-or-should-they-go-8022696.html Doring, Tanja, Schmidt, Albrecht, & Sylvester, Axel. (2013). Ephemeral User Interfaces. ACM Interactions. Accessed January 2016. Doring, Tanja, Schmidt, Albrecht, & Sylvester, Axel. (2013). A Design Space for Ephemeral Fogler, William (Garden Blog). (2012). Retrieved from http://wmevents.com/2013/01/garden-week-plantable-seed-paper/ Furuto, A. (2012, November 12). MOINOPOLIS Issue #2 Call for Proposals: Ephemerality and Architecture. Retrieved January 24, 2016, from http://www.archdaily.com/289544/moinopolis-issue-2-call-for-proposals-ephemerality-and-architecture Google Maps. (2016) Retrieved from https://www.google.com/maps/place/Savannah,+GA/@32.0404595,-81.3407086,11z/data=!3m1!4b1!4m2!3m1!1s0x88fb75fc78f20659:0x4e0c6751036020bc Green, J. (2016, January 08). A Temporary Playground Offers â&#x20AC;&#x153;Light Therapyâ&#x20AC;? in Wintry Montreal. Retrieved January 24, 2016, from http://dirt.asla.org/2016/01/08/a-temporary-playground-offers-light-therapy-in-wintry-montreal/ Inspirato (Telluride Tourism). Retrieved from http://cms.inspirato.com/media/2175114/Telluride_GoldHill_Hero_Retouched_2560.jpg Keizers. (23 August 2012). Retreived from https://commons.wikimedia.org/wiki/File:Abandoned_building,_Joseph_E._Boone_Blvd..JPG Lepeska, D. (2012, May 12). The Rise of the Temporary City. Retrieved January 24, 2016, from http://www.citylab.com/design/2012/05/rise-temporary-city/1865/
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References Page 2 Michler, A. (2011, December 07). Boxpark: Londonâ&#x20AC;&#x2122;s first Pop-Up Shipping Container Mall Opens in Shoreditch. Retrieved January 24, 2016, from http://inhabitat.com/boxpark-londons-first-pop-up-shipping-container-mall-opens-in-shoreditch/ Moore, Tara. (Getty Images). Retrieved from http://www.gettyimages.com/detail/photo/young-man-smiling-to-camera-holding-blank-high-res-stock-photography/162919163 OFC Reality. (10 May 2013). Retrieved from http://www.ocfrealty.com/naked-philly/queen-village/new-business-coming-long-vacant-storefront-fabric-row PROXY. (n.d.). Retrieved January 24, 2016, from http://proxysf.net/about/ Pop-up shop design | Dezeen. (n.d.). Retrieved January 24, 2016, from http://www.dezeen.com/tag/pop-up-shops/ Rich, S. (2005, December 06). PUSH BUTTON HOUSE. Retrieved January 24, 2016, from http://inhabitat.com/push-button-house/ San Diego Digital Photos (Hotel Promotion). Retrieved from http://www.sandiegodigitalphotos.com/San_Diego_photos/Hotel_Del_Coronado.html Savannah Tourism. Retrieved from http://www.savannah.com/wp-content/uploads/IMG_9843.jpg Shutterstock Images. (2014). Retrieved from http://www.inc.com/jim-mccann/youre-probably-moving-too-fast.html SOUZA, R. (2014, October). EPHEMERAL SPACES. Retrieved January 18, 2016, from http://pq.arq.ufmg.br/wp-content/uploads/2014/10/Ephemeral-spaces.pdf The Better Block. (n.d.). Retrieved January 24, 2016, from http://betterblock.org/ Urbantainer. (2015). Retrieved January 24, 2016, from http://www.urbantainer.com/ Will, M. (2013, July 15). Here today, gone tomorrow: Retailers pop up for back-to-school. Retrieved January 24, 2016, from http://www.reuters.com/article/us-usa-backtoschool-popups-idUSBRE96E0PI20130715
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