Bookfinishjune by Gabriella Sudjono

I Practice Seeing Things Differently.

Gabriella Sudjono

Gabriella Sudjono Selected Works 2013

2016

I Practice Seeing Things Differently.

Gabriella Sudjono 650 307 9269 gabriella.sudjono@gmail.com www.gabriellasudjonodesign.com

Copyright by Gabriella Sudjono All rights reserved. No par t of this publication may be reproduced, distributed, or transmit ted in any form or by any means, including photocopying, recording, or other electronic or mehanical methods, without the prior writ ten permission of Gabriella Sudjono

Gabriella Sudjono Selected Works 2013

2016

INTRODUCTION

I Practice Seeing Things Differently.

00 01 02 03 04 05 06

Meanings.

Epilogue

As a Graphic Designer, I build my design work by practicing consistently, continuously and see things dif ferently. I practice observing, listening and talking. By observing my surroundings, I learn to see things through my own eyes and a graphic designer's eyes. By listening to what my mentors and colleagues tell me, I synthesize and apply it to my design. Through talking, I practice pitching ideas to my clients and make them feel excited and thus create an emotional link between us. I believe I can be a bet ter designer if I focus on practice, and more practice. Af ter all, we will keep on learning our whole life long.

S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O

Thanks.

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

INTRODUCTION

Mami, Papi, and my older sisters.

00 01 02 03 04 05 06

S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O

Contents.

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

INTRODUCTION

Take a Look Above You S er vice E xperience C onference 2013 01 14 Find the Way Out Follow the Path an Architec ture Design E xhibition 02 4 6 Spiced Up Your Life K ik koman C orporate Citizenship Repor t 2013 03 62 B e a Rebel Torn Paradise a L arr y Clark Film Fes tival 0 4 78 Spot the Hidden G em Wandrbali App 0 5 112 Redef ining Nature B oreas Rebrand 0 6 128

00 01 02 03 04 05 06

I Practice seeing things dif ferently.

14 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

Practice seeing things dif ferently because inspirations can come from an unexpected source. 01

SERVICE E XPERIENCE CONFERENCE 2013

Project 1

Take a Look Above You.

15 00 01 02 03 04 05 06

Project Service E xperience Conference 2013

Instructor John Net tleton Course Type Systems

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y. S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O 16

Concept This conference focuses on human centered design and is targeted at designers from various fields. All aspects of design overlap and it â&#x20AC;&#x2122;s good for designers to learn from other fields. Approach I visualized this event as a conference where designers unite, thus I used a circle as the main visual element. The other visual elements, based on constellations, mean infinite possibilities and exploration because as designers we are visual explorers. Objective Recreate a design conference that already exists. Learn how to create an appropriate design system for a design conference by choosing proper type family and visual system that will be used across print and digital deliverabl

Category Identity Packaging Print Web UI/UX Book Environmental Graphics

Keywords Unity, Modern, Friendly, Minimalist Deliverables Poster, Conference Book , Lanyard, Website, Smar tphone App

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

18 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

20 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

22 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

26 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

30 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

32 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

36 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

38 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

40 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

42 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

CAF E

W ORKSHOP R OOM

K EYNOT E R OOM

44 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

SERVICE E XPERIENCE CONFERENCE 2013 Project 1

46 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

G A B R I E L L A S U DJ O N O

Practice being patient by escaping a complicated mind. 02

F O L L O W T H E PAT H

Project 2

Find the Way Out.

47 00 01 02 03 04 05 06

Project Follow the Path_ An Architecture Design E xhibition

Instructor Kathryn Blat ter Course Type E xperiments

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y. S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O

Concept First labyrinth is called Play, this is a type of a fun labyrinth where you can easily find your way out. Second labyrinth is called Calm, it 's a type of mandala labyrinth to bring the sense of calmness to mind. The final labyrinth is called stuck because once you get in you cannot get out easily.

Approach I created three posters as a series for an architecture event with custom type based on the concept that I had chosen: labyrinth. In this project I had to choose materials that were relevant to the topic and create my own type that worked as a visual system. Objective Choose proper materials for creating type. Create type systems for the poster.

Category Identity Packaging Print Web UI/UX Book Environmental Graphics

Keywords Modern & Minimalist Deliverable Poster

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

F O L L O W T H E PAT H Project 2

54 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

F O L L O W T H E PAT H Project 2

56 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

F O L L O W T H E PAT H Project 2

58 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

F O L L O W T H E PAT H Project 2

60 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

F O L L O W T H E PAT H Project 2

62 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

Practice looking at everyday stuf f and make something special for it. 03

K I K KO M A N C I T I Z E N S H I P R E P O R T

Project 3

Spice Up Your Life.

63 00 01 02 03 04 05 06

Project Kikkoman Citizenship Repor t 2013

Instructor John Net tleton Course Type Systems

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y. S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O 64

Concept In this repor t, I tried to create dif ferent methods for making data look more sophisticated and interesting. Fur thermore, because I valued Japanese Illustration, I tried to create illustration that would be suitable for Kikkoman. Approach Kikkoman is a traditional company from Japan, their soy sauce product is their tradermark and its unique bot tle made their high selling point. In this repor t, I tried to depict their value in my design and season it with a modern approach. Objective Recreate a Corporate citizenship repor t and create infographics for current Kikkoman's data.

Category Identity Packaging Print Web UI/UX Book Environmental Graphics

Keywords Modern, Minimalist Traditional, Culture Deliverables Book , Illustration, Infographics

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

66 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

68 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

Management Report

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

Environmental Report

Social Report

70 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

72 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

74 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

76 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

K I K KO M A N C I T I Z E N S H I P R E P O R T Project 3

78 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

Practice breaking away from your comfort zone and see warning signs. 04

T O R N PA R A D I S E

Project 4

Be a Rebel.

79 00 01 02 03 04 05 06

Project Torn Paradise a Larry Clark Film Festival

Instructor Marc English Course Integrated Communications

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y. S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O

Concept Larry Clark's movies that this festival plays has a theme of troubled youth. I see these troubled kids but I don' t understand them because I have never be in their shoes. So I based this festival in something unapproachable, dangerous and damaged with a sense of light.

Approach I used urban building walls as inspiration because stains and grime tell a story and it made sense with the story that Larry Clark tells us in all of his movies. It 's nothing beautiful, but it 's honest and that 's real life. Objective Using urban life as my main inspiration, I gathered photographs of San Francisco building walls and made tex tures based on these. Using Larry Clark's films as the main hero of each deliverable, I added tex ture to create a feel and hold all the di f f erent images together. Since Larry Clark's movies are nothing but honest, the kit that I created for this film festival is straight forward, with products that Larry Clark loves most, cigaret tes and alcohol.

Category Identity Packaging Print Web UI/UX Book Environmental Graphics

Keywords Damaged, Crass Broken, Lost Deliverable Poster, Festival Book , Soundtrack , Tickets, Website, Smar tphone App. DVD, Business System

T O R N PA R A D I S E Project 4

84 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

TORN

PARAD IS E

PARA DIS E

86 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

88 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

94 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

96 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

100 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

101

102 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

103

104 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

105

106 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

T O R N PA R A D I S E Project 4

107

108 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

110 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

112 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

112 PR ACTICE G A B R I E L L A S U DJ O N O

PROJEC T 5

WA N D R B A L I A P P

113

Practice going back to my roots and treasure my culture and country. 05

WA N D R B A L I A P P

Project 5

Spot the Hidden Gem.

113 00 01 02 03 04 05 06

Project Wandrbali App

Instructor Bob Slote Course Digital Design Studio

PR ACTICE

G A B R I E L L A S U DJ O N O

114

S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

114

Concept I tried to create an app that is pleasing to look at and easy to use. This App's sole purpose is to guide new users to discover vacation destinations in Bali. I guide users by giving them information on what most people go to Bali for. Approach Bali has been famous as a holiday destination for a very long time. It 's hard for people to plan a holiday in Bali online because there are too many options of fered. My app categorizes activities by their popularity and limits the options so people can really focus on what they want to do and not get lost in all the choices Objective Create a Smar tphone App to guide users to go to Bali, an exotic island in Indonesia.

Category Identity Packaging Print Web UI/UX Book Environmental Graphics

Keywords Minimalist, Tropical, E asy Deliverable Smar tphone App

115 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

115

116 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

116 PR ACTICE G A B R I E L L A S U DJ O N O

117 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

117

120 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

120 PR ACTICE G A B R I E L L A S U DJ O N O

121 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

121

122 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

122 PR ACTICE G A B R I E L L A S U DJ O N O

123 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

123

1 24 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

1 24 PR ACTICE G A B R I E L L A S U DJ O N O

125 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

125

126 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

126 PR ACTICE G A B R I E L L A S U DJ O N O

127 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

127

128 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

128 PR ACTICE G A B R I E L L A S U DJ O N O

PROJEC T 5

WA N D R B A L I A P P

129

Practice looking at nature and create something for it 06

BOREAS

Project 6

Redefining Nature.

129 00 01 02 03 04 05 06

Project Boreas Rebrand

Instructor William Culpepper Course Nature of Identity

PR ACTICE

G A B R I E L L A S U DJ O N O

130

S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O

I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

130

Concept I tried to utilize America's greatest treasure: its national park and put it as visual direction for Boreas, an adventure outdoor packs brand based in San Francisco. The new brand direction tries to evoke people's emotion and create desire for them to go outside and use Boreas's product. Approach Boreas believes that their product will help people to go explore the world so I tweak their original tagline "Adventure Unknown" to be "Collide with Nature" to give Boreas more boldness essence and creating shock value to its target audiences. For the primary brand ex tension, I create a deliverable that they should have in this ever-changing world, a smar tphone app. And to fur ther Boreas' strength, I use product that will strengthen Boreas' value as an adventure outdoor company. Objective Select a brand that is dying, defunct or dead and identif y its essence. Revive the brand by repositioning and expanding the new brandâ&#x20AC;&#x2122;s identity and creating new ex tensions that open the company to a whole new demographic while still remaining true to its original soul. Category Identity Packaging Print Web UI/UX Book Environmental Graphics

Keywords Bold, Modern, Simple. Deliverable Brand book Smar tphone app Brand product

PROJEC T 5

WA N D R B A L I A P P

131

BOREAS

Project 6

131 00 01 02 03 04 05 06

134 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

E XPLORE

DIRECTION

GUARD

136 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

14. 25x 3.5x

3. 5x

1x 1.5x

3. 5x 50ยบ 1x 6. 5x 130ยบ

51. 5x

19x

138 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

142 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

BOREAS Project 6

143

144 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

146 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

BOREAS Project 6

147

148 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

BOREAS Project 6

151

154 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

156 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

BOREAS Project 6

157

158 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

BOREAS Project 6

159

160 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

160 PR ACTICE G A B R I E L L A S U DJ O N O

161 WA N D R B A L I A P P PROJEC T 5

WA N D R B A L I A P P Project 5

161

162 S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

BOREAS Project 6

163

Ex tra thanks!

S e l e c t e d Wo r k s

G A B R I E L L A S U DJ O N O I P r a c t i c e S e e i n g T h i n g s D i f f e r e n t l y.

165

INTRODUCTION

Family To my family: Papi, Mami and my two older sisters, Mellisa and Nathania. I know I haven' t been around since I got into graphic design school. I just want youto know that deep down I love you so much. Words are not enough to say thanks for the great oppor tunity you gave me to study graphic design. I will never stop learning and striving to improve myself so that you can be proud of me. Teachers To all of my teachers at the Academy of Ar t University: Mary Scot t, Phil Hamlet t, Sandra Isla, Kathryn Blat ter, John Net tleton, Bob Slote, Marc English, Hunter Wimmer, Susan Pasley and Shel Perkins.I will always remember what you have taught me and the tears you have caused me. But I'm grateful for your push and critiques. Friends Thanks to all of my friends at school who helped me and in a way, challenged me to be a bet ter graphic designer. We learned together and formed precious memories that I will never forget.

Roomates Thanks to my house mates, Tia, Tio, Emi and everyone who welcomed me with open arms since my first year here. I am very grateful for your patience with me and for the home-cooked meals that made me feel so loved.

01 02 03 04 05 06

Designer and Photographer Gabriella Sudjono Instructor Mar y S cot t Book Title I Prac tice S eeing T hings Dif ferently. Printer and Binder y Blurb Cover Image Wrap Mat te Finish Paper Proline Uncoated # 10 0 Ty p e f a c e s Acumin Pro Medium Acumin Pro Light Camera C anon EOS Rebel T5 Sof t ware Adobe Creative Suite