GG
815.582.6612 gabbygaytan@gmail.com http://www.linkedin.com/in/gabriellegaytan/ www.gabriellegaytan.com
Gabrielle Gaytan
Professional Summary
Aspiring Account Planner and Media Planner
I am a hardworking, multi-talented advertising major. I have excellent design, time management, and math skills that help to keep me on track with deadlines. My skills are what are going to give me an edge to help me excel in my pursuit of a media buying and planning career.
Education
Columbia College Chicago
Chicago, Illinois Expected May 2016 Bachelors of Arts in Marketing Communication: Concentration in Advertising Deans List (Fall 2013, Fall and Spring 2014, Fall 2015 ) Scholarship Columbia (2013-Current) David R. Ruben Scholarship (Fall 2014-Spring 2015)
Experience
AAF National Student Advertising Competition, Account Planner
August 2015-Present Chicago, Illinois I was an account planner for the NSAC team for Columbia College Chicago. I helped gather research on our national client to help create insights for our creative team. I also helped create a creative brief when we split up into “mini-agencies“. I am also responsible for helping to put our final plan book together.
Allied Integrated Marketing, Intern
Chicago, Illinois November 14’-April 15’/September 15’- December 15’ Created events around the Chicagoland and Milwaukee markets for movies such as THE INTERVIEW, CHAPPIE, and PAUL BLART: MALL COP 2 for Sony Pictures and PARANORMAL ACTIVITY: THE GHOST DIMENSION and SCOUTS GUIDE TO THE ZOMBIE APOCALYPSE for Paramount Pictures Creating new contacts for future events with different vendors based on target audience. Attended screenings of upcoming movies and filling out information on target audiences. Attending events created for upcoming movies to gain insight on the target audiences perception of the movie and to give away promotional items.
Spotlight Marketing,
Intern
Chicago, Illinois June 2015-August 2015 Researching upcoming movies and television shows to send potential products to. Organizing shipments of products for movies/television shows. Keeping an inventory of all things we have shipped out, including: ConAgra food products, Sprint Phones, and any type of sign-age that could be used in a movie or television show. Watching certain shows and movies to capture and mention or sign of products that were used. Answer the phone and relay messages or transfer clients.
Skills
Word Excel PowerPoint Graphic Design Photography Design Facebook Twitter Instagram Pinterest LinkedIn Vine Photoshop InDesign Illustrator Lightroom
Relevant Courses
Introduction to Marketing Consumer Behavior Introduction to Media Promotional Marketing Interactive Advertising Advertising Workshop Advertising Campaign Practicum (NSAC)