CREATIVE STRATEGY
GLOW SHUXW&W
CONTENTS CONCEPT + TITLE...................................................................................................4 LOGO DESIGN........................................................................................................6 POSTER IMAGE......................................................................................................7 SPATIAL LAYOUT.....................................................................................................8 WORK DISPLAY.....................................................................................................10 HOSPITALITY.........................................................................................................12 PROMOTION........................................................................................................14 MAKE UP..............................................................................................................16 SOCIAL MEDIA.....................................................................................................18
BY GABRIELLE MORTON
.CONCEPT.CONCEPT.CONCEPT
In honour of Wigs and Warpaints 10th anniversary, Sheffield Hallam University have been asked to help organise a ceebratory event.I have entitled the event ‘Glow’. Glow represents the ‘glowing pride’, felt by Wigs staff and customers. I have interpreted the theme in a modern and contemporary way taking influence from the current festival scene and tribal style. I want to create a festival vibe very similar to the ones felt at Coachella, Afro-Punk Festival and Ocean Beach Club Ibiza. The event will exude effortless cool, a portal into a festival filled summer.
GLOW SHUXW&W
Displayed are my final designs for the event logo and poster. For the logo I have tried to keep it very minimal and modern. I have used pink, yellow, black and white to create a very festival/neon vibe. The tribal print backdrop hints at the theme without giving too much away. For my poster image, I have simply applied festival paint to my model and made the image pink to create a very cool and chilled coachella vibe.
SPATIAL LAYOUT The fashion show will be held at Sheffield Hallam Student Union (The Hubss). To decorate the interior, I will use large paper pom poms (displayed left) and tassle garlands (shown below). This sets the festival vibe for the event, the tassels below add a hint of tribalism without being too heavy. I want the entrance to give a very cool feel a lot like Ocean Beach Club Ibiza. On the walls, custom made neon signs will be hung, reading ‘GLow’ and ‘WWxSHU’. Also I wish to turn Wigs and War paint tag line ‘man of war’ into one of these neon signs. For the catlwalk, the stage will be enclosed in the neon cube shown on the opposite page. The runway itself will be made from silver glitter flooring, exaggerating the festival vibe. Paper poms, £10.50 for pack of 20, Etsy tassel garland, £5.99 for 1, partypieces.co.uk Neon Sign, between £100-£300 each, modernneon.com Flooring, £24.21 price/m2, Tops Tiles neon frame, 8ft neon tube, £18.72, tlcdirect.co.uk
WORK DISPLAY
To display the posters made by SHU students, I intend to project the images onto the garments. The images will appear as the models walk down the cat walk, appearing against the white clothing. The posters also will be hung up like buntin around the entrance area so that the guests can admire them as they arrive at the function. On the screen behind the catwalk, the films made by SHU students will be played on a continuous loop as a back drop for the actual show.
HOSPITALITY On arrival, guests shall be greeted with a Glow promotional gift bag and a free glass of prosecco. At the bar, a selection of neon cocktails will be available to purchase. A make- up artisit will be stationed at a table, providing guests with free glitter festival make up. A photographer will be circling the event taking photos of guests using the event logo at the bottom page.
The photographer will also have a frame of the Wigs and Warpaint instagram account for the guests to use as a prop in photos. A photobooth will be available for guests to enjoy and take some keep sake photos in to remember the event by. A backdrop will be stationed near the entrance to the fashion show in order to get cool images of the models and participants in the show.
PROMOTION
£10 On arrival at the event, guests will be given a gift bag containing goodies and products from the salon. A £10 gift voucher will also be included. This voucher can be used on their next visit to the salon. The bag works as a gesture to say thank you for customer loyalty over the past 10 years.
Voucher valid until September 2018
To help celebrate 10 years of Wigs and Warpaint use this coupon to recieve £10 0ff at your next visit to the Salon. Thank you for your loyal support.
MAKE-UP
For the make up for the models , I have focused primairly on the eyes. My vision is to have very minimal make up for the rest of the face then a dramatic eye. The 5 looks seen on the page are the final looks I wish to use in the show. I have used neon paint to continue the festival and neon theme to the show. The dramatic eye will contrast nicely with the white garments that the models will be wearing. black eye shadow, NYX, £3.50 Green eye shadow, NYX, 54 Dank, £3.50 White liquid eyeliner, NYX £7.00 UV GLow set of 6 tubes, £4.50 Total: £18.50
SOCIAL MEDIA Snapchat’s on-demand geofilters start at £7.00, pricing “depends on a few factors including, among others, the size of your geofence and the time period you’ve chosen,” the company said. Filters are available to buy for an hour up to 30 days, you can even add your brand logos and trademarks.
I have designed the geo filter shown on the photo on the right to be used by guests who attend the event. The filter will be available to put over any selfies/ photos taken at the show, allowing people to share the experience with friends.
The filter will offer great publicity for the event and will attract new customers to the Wigs and Warpaint Salon. Snapchat is used by people of all ages, meaning the filter will reach a wide audience. This is the perfect tool to use the event to promote brand awareness.