As people increasingly become aware of brands being more sustainable, the ‘ATMOSFEAR’ trend is peaking and customers are starting to do more to help the environment. A capsule collection inspired by sustainability fits perfectly into ‘GAP for Good’. Organic fabrics used to create a collection which allows people to enjoy clothing without worrying about harm to the environment.
A young adult, married, new mom and family orientated. A consumer who is conscious how the world is going to be for her child to grow up in. Doing everything she can to contribute to a more sustainable life to ensure her child will grow up in the beautiful world we live in today. Building a safe but fashionable home, with home cooked organic meals on the table every evening. She also looks after her own body, doing yoga and exercising regularly to keep her body healthy.
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