What is Auto Responder and How Does Auto Responder Helps Your Business
Are you one of those people who do not know what is auto responder? Well, from the sounds of it has indicated to you on what exactly auto responder is. A quick summary. Auto Responder is an automated email triggered when a person signup or opted in to your email listing of your business. There will be series of auto responder email will be triggered after the website owner captured them. The end goal this auto responder email is to make their prospect converting as their customer or purchaser or even follower. Basically auto responder makes your life easier to stay in touch with your subscriber.
How Does Auto Responder Work? Some of you might already know how the auto responder work but if you are still wondering on how does the auto responder normally works, you could refer the below for the process and understand how the auto responder really works. 1. When a user signup/opted in and submit their email address, the auto responder will trigger for the first time and normally this will be a welcome message to your prospect 2. Following day after your prospect signup to your email list, the auto responder will start trigger series of email to them. Normally content of the email of this series will be the information required and what the prospect has signup/opted in for. 3. Next there will be an average of 10 series of email, a week for each series that promotes your product/services to your prospect.
At the end of the day, the goal here is to converting your prospect as your customer/purchaser. Normally the conversion is pretty much depends on the content of your email whether it’s compelling or attractive enough. If you have a good sales speech on your email, chances of conversion is higher.
Auto Responder Pros and Cons There are always 2 sides for everything and this goes the same for the auto reponder. This will be a good reference for you to consider before you start your investment on purchasing a auto responder. What is Auto Responder – Pros
The below are the listings of the Pros of auto responder: 1. The minimal effort from you on sending out the communication to your customer or prospect. It will be in auto pilot once your auto responder is setup 2. The chances of converting your prospect to your customer is likely higher as you are starting your routine communication with them using the auto responder. 3. The responder will help you to grow your sales but aside from that, by using the auto responder, it will also grow your brand awareness. What is Auto Responder – Cons
The below are the listings of the Cons of auto responder: 1. Unable to target your specific audition. The email from auto responder will be targeted to general. Therefore chances of converting your prospect are lower. 2. The mail from auto responder will tend to have higher unopen and treated as spam chances. This might cause your reputation risk for your business. In short, the auto responder will minimize your effort and time on managing the communication of your prospect but it has a limitation of less targeted. Even so, the auto responder has being proven good and efficient tools to be use by the Internet Market on the communication.
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