Marketing Plan | Prepared by Lisa Cox & Gabriel Valdivia
TABLE OF CONTENTS
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MISSION CURRENT OBJECTIVES ARMUVI SWOT ANALYSIS COMPETITION DEVIANT ART SWOT ANALYSIS TARGET AUDIENCE STRATEGIC GOALS & OBJECTIVES TACTICAL IMPLIMENTATIONS OBSERVATIONS & CONCLUSIONS
MISSION
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CURRENT OBJECTIVES
ARMUVI is designed to created a community for artists among the three major areas of art, music, and video. This community is for serious, devoted artists who take pride in their work and have viable feedback for others. These people are also looking for a critique on their own work. The work will be ranked by the visitors of the website and the top 12 artists of each category will be invited in an exclusive art gallery hosted by ARMUVI for 12 artist/ musicians/ video artists. Why?: The artist urges to speak their mind and feel like they are being heard. This site is for the artists to express themselves in a constructive way, while gaining advice and experience from others while receiving the an opportunity to be chosen for ARMUVI’S tri-monthly ART SHOW. Also, the site will keep the artsist motivated and aware of the many art trends and movements around the area.
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STRENGTHS Professional appeal and approach
One time membership fee ($5)
Extends to three major art areas
Unknown to society
For people who are serious about art and want to be apart of a serious devoted community. Gives the opportunity to engage in a physical society by art events hosted each quarter.
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WEAKNESS
OPPORTUNITY Create a prestigious society among artist
Give the icitizen a chance to engage with people like them
THREATS
Artist may not want to pay a fee to interact with the web site.
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COMPETITION DEVIANT ART
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COMPETITION BACKGROUND A worldwide American online community, showcasing various forms of usermade artwork. Launched August 7, 2000 by Scott Jarkoff, Mathew Stevens, and Angelo Sotira. Becoming the first place for artist to discuss work, in an organized category structure, including photography, digital art, traditional art, literature, flash filmmaking, and skins for applications. A small cat character was adopted as the official Deviant ART mascot.
COMPETITIVE ANALYSIS
Deviant ART is well known among artist but is considered a site to have our artwork susceptible to scrutiny and receive anything but constructive criticism due to lack of proper moderation of the web site. Anybody can post their images and opinions regardless of their accreditation.
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STRENGTHS
WEAKNESS
Easy Navigation
Cluttered
Functionality
Lack of moderation
The option to work under the Creative Commons License.
Copyright and licensing issues
Well known
Overloaded with information
Serious artist feel the lack of a valid critique
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OPPORTUNITY
THREATS
Develop a team of moderators
Law suits against copyright and licensing laws
Design a better interface
Serious artist will gravitate away
Develop copyright and licensing laws
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TARGET
AUDIENCE
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DEMOGRAPHIC
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TARGET
AUDIENCE
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GEOGRAPHIC United States United Kingdom Germany Canada
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TARGET
AUDIENCE
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PSYCHOGRAPH Women and men interested in all forms of art, they are the citizen who are admirable towards art. These people take art seriously and want to receive viable and educated feedback.
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STRATEGIC GOALS AND OBJECTIVES
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VISION Armuvi aims to promote art and educate the visitors of the art movement around them. Also, armuvi supports free expression and is commited to defend its rights by providing a medium for artists to express without fear of censorship.
MISSION To bring an educational website to the public directed towards the serious, devoted artist that will provide opportunities for exposure and public recognition. Armuvi is meant to motivate and inspire the millions of artists by creating an online community that is interactive and rich in content. Armuvi will create profit by advertisemnt and premium subscriptions that will provide the reader a monthly newsletter that will highlight the best artists of that month.
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TACTICAL
IMPLEMENTATIONS To develop a educational web site for the icitizen, floor plans and design of the gallery, signage and wayfinding for interior and exterior, promotional pieces, posters/ tickets/ booklet/ flyers/ and merchandise to introduce to society
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WEBSITE
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WEBSITE
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IPHONE APP
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FLYERS
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OBSERVATIONS & CONCLUSIONS ARMUVI is targeting men and women 14-35 years of age showing a strong interest in ART, MUSIC, & VIDEO. The web site will be the first serious community of artist, musicians, and film makers to receive a valuable, knowledgeable and well educated opinions and receiving a recognition of being invited to an exclusive art gallery showing each three months compliments of ARMUVI for the artist receiving high votes.
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