Graphic Identity Standards Manual
TABLE OF CONTENTS
1 2 3
Introduction ARMUVI Identity Mark
Color Three Color Identity Mark One Color Identity, Black One Color Grayscale Reversed Out
Incorrect Identity Usage
4 5
Identity Clear Space
Wearables T-Shirts Polo Shirts Tank Tops Apron Hats Drinking Impliments
IDENTITY MARK
INTRODUCTION This manual outlines specific guidelines and standards for
The mark must always appear in a fixed relationship that
the use of ARMUVI’s brand identity mark. Consistent use
may not be altered, adjusted, or modified in any way. The
of the identity mark is essential for creating a strong,
only identities available for use are shown below.
recognizable, and meaningful brand identity within the ARMUVI community.
Full Colored
Full Colored Black Background
One Color
Option 1
One Color Background
Option 1
One Color
Option 2
One Color Background
Option 2
One Color
Option 3
One Color Background
Option 3
Black and White
Option 1
Black Background
Option 1
01
COLOR
THREE COLOR MARK
The colors of ARMUVI identity Pantone Cyan 100%,
The three-color positive solid identity mark should only be
Pantone Orange 144PC 100%, and Pantone Green 375PC
placed on white backgrounds. Do not place the three-color
100%. Use only these colors for three color brand identity
identity mark on color patterns or textured backgrounds
whether printed on coated or uncoated paper. Other
that are not covered in this identity manual.
shades of blue, orange, and green are never to be used or other color combinations.
Pantone: Cyan 100% CMYK: 100/0/0/0 RGB: 0/174/139 WEBsafe: 00/AE/EF Pantone: 144 PC 100% CMYK: 0/52/100/0 RGB: 247/144/30 WEBsafe: F7/90/1E
Pantone Cyan 100%
Pantone Orange 144PC 100%
Pantone Green 375PC 100%
CMYK: 100/0/0/0
CMYK: 0/52/100/0
CMYK: 47/0/94/0
Minimum Size The minimum size represents the smallest version in
Pantone: 375 PC 100% CMYK: 47/0/94/0 RGB: 148/201/71 WEBsafe: 94/C9/47
which the identity mark remains legible.
Minimum Size= 1.375
02
BLACK & WHITE
ONE COLOR GRAYSCALE
The one-color solid identity mark should only be placed on
The one-color, black identity mark must be used in a
100% white to 30% black backgrounds. Always be sure of
grayscale production going no lower then 70% Black.
a significant contrast between the identity mark and the background. 100%
70%
03
INCORRECT USAGE
REVERSED ONE COLOR MARK
Do not distort identity mark, left to right, up or down.
If the identity mark is to appear on a dark colored background, the white reversed- out identity must be used.
One Color Background
One Color Background
One Color Background
Do not place one- colore white identity on a light colored background. Three color identity mark must only be used on a white background.
Option 1
The black identity mark is too hard to read on a dark background.
Option 2
Do not use the identity as a window or adjust the opacity/ transparency at all.
Option 3
04
WEARABLES T-SHIRTS
IDENTITY CLEAR SPACE The ARMUVI’s identity mark must be surrounded by a minimum amount of clear space. This space isolated the identity mark from distracting graphic elements such as copy, photography, or background patterns, giving the identity mark the space it needs to become an effective and respected brand identity mark. Always be sure to maintain at least the minimum amount of clear space. Indicated as ‘X’ below.
x
x
x
x
x
05
WEARABLES T-SHIRTS
06
WEARABLES POLO SHIRTS
07
WEARABLES TANK TOPS
08
ACCESSORIES APRON
09
ACCESSORIES HATS
10
ACCESSORIES DRINKING IMPLIMENTS
11