In an era where design tools are easily accessible to the click of a button, the demand for creative minds is becoming increasingly urgent. My experience with different mediums and outside-the-box approach to problem solving function symbiotically to provide universal reach. I use my skills, talents, and professional training to communicate an effective target-marketed message through aesthetically mesmerizing visuals.
G A B R I E L VA L D I V I A GRAPHIC
DESIG N E R
FIVE GUYS Brand Re-Design
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1.0’’ min
2.54cm min 0.3248’’
0.8249cm
The final logo represents everything Five Guys Burgers and Fries is all about. It is composed of five lines that, through the gestalt method create a circle, indicating the cyclical process in which Five Guys Burgers and Fries create their products. The top three lines symbolize the number five and the combination of the bottom two lines and the top one create the letter “G”, subtly hinting “5G” which stands for Five Guys. Also the middle three lines symbolise the famous double beef patty that made the company so successful, the third, shortest line symbolizes one of the many free toppings the company has to offer. Colored in a friendly orange, is a burger bun with what appears to be the mark of a bite, which highlights the delicious characteristics of the company’s products. The colors chosen are friendly and inviting to the public. The combination of red and yellow screams dinner time, and the addition of orange extends an imaginary hand between the company and the consumer guaranteeing great customer service.
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FIVE GUYS Identity Manual
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FIVE GUYS Stationer y
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FIVE GUYS Uniforms
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FIVE GUYS We b s i t e
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FIVE GUYS Signage
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MARLEY LEGEND Book Cover Design
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SOSEN Branding
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SOSEN Identity Manual
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SOSEN Stationer y
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SOSEN Mailer
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SOSEN Tr i - F o l d B r o c h u r e
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SOSEN Bi-Fold Brochure
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SOSEN Right Angle Fold Questionaire
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SOSEN We b s i t e
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SOSEN Promotional
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EGM Editorial Design
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M AG N O L I A Package Design
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MODERNISM WEEK Branding
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MODERNISM WEEK Mailer
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MODERNISM WEEK Tr a n s i t S h e l t e r P o s t e r
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MODERNISM WEEK Banner
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MODERNISM WEEK Po s t c a r d s
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TRIPTICO I n c o l l a b o r a t i o n w i t h A l e j a n d r o Va l d i v i a
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TRIPTICO I n c o l l a b o r a t i o n w i t h A l e j a n d r o Va l d i v i a
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TRIPTICO I n c o l l a b o r a t i o n w i t h A l e j a n d r o Va l d i v i a
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TRIPTICO Promotional
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PINCH A PENNY Clear Channel Internship 1 Ad Campaign Proposal
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PINCH A PENNY Clear Channel Internship 1 Proposal Spreads
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PINCH A PENNY C l e a r C h a n n e l I n t e r n s h i p 1 Tr a n s i t S h e l t e r s
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PINCH A PENNY C l e a r C h a n n e l I n t e r n s h i p 1 Po s t e r B o a r d s
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PINCH A PENNY Clear Channel Internship 1 Bulletin Boards
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LOS HIJOS DE ISMAEL I n c o l l a b o r a t i o n w i t h A l e j a n d r o Va l d i v i a
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LOS HIJOS DE ISMAEL I n c o l l a b o r a t i o n w i t h A l e j a n d r o Va l d i v i a
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ARMUVI P r o j e c t Te a m : G a b r i e l V a l d i v i a & L i s a C o x
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ARMUVI P r o j e c t Te a m : G a b r i e l V a l d i v i a & L i s a C o x
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ARMUVI P r o j e c t Te a m : G a b r i e l V a l d i v i a & L i s a C o x
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ARMUVI Marketing Manual
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ARMUVI P r o j e c t Te a m : G a b r i e l V a l d i v i a & L i s a C o x
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ARMUVI iPhone App
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ARMUVI P r o j e c t Te a m : G a b r i e l V a l d i v i a & L i s a C o x
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W O R L D D I A B E T E S D AY Awareness Campaign
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C R É AT I V I T É Editorial Design
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IAMS Marketing Study
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IAMS M a r k e tI iA n gMB Sr i e f Marketing Brief
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IAMS Packaging
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IAMS C o l l e c t i b l e Tr a d i n g C a r d s
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IAMS Outdoor Adver tising
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A M N E S T Y I N T E R N AT I O N A L Editorial Design
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