Sasmung Presentation Launch

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Smart TV Launch Update AV Marketing Team March 2012


2012 Communication Objectives

CONFIDENTIAL

Stimulate increased TV and AV category purchases Take ownership of SMART TV in Australian minds Dominant Brand Leadership

“CHO-Kyuk-Cha” beyond comparison www.samsung.com.au/tv


TV - Launch Event Timing: 17th April 2012 Premium, leadership, launch event for 2012 TV range. Water Bar at the BLUE Hotel, Sydney 233 Guests attended including Tech, Lifestyle & Premium influencers to see and experience the future of Television

www.samsung.com.au/tv

CONFIDENTIAL


TV - Launch Event

CONFIDENTIAL

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A 36 screen Smart TV Cube formed the backdrop to the evenings presentation and display. Demonstration Zones communicated benefits & local content. Dedicated areas featured: Interaction, Convergence, and Content – Music Hub, Fitness, Kids Story, Quickflix, Bigpond Unified, and Foxtel. Guest celebrity appearances by Samsung spokesperson James Magnussen, and Entertainer Ricki-Lee Coulter. Click here to play Samsung Launch Event video www.samsung.com.au/tv

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TV – Launch Event Coverage

CONFIDENTIAL

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After 1 week: 49 pieces of coverage AVE of $1,888,409.40 QuickTime™ and a decompressor are needed to see this picture.

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www.samsung.com.au/tv


2012 Marketing Activities Update

Launch Event

JUST G SINTHE BROW ON EN THE WEB BIG SCRE

SURF

SURF THE WEB ON THE BIG SCREEN

FOXTEL ARRIVES AT SMART TV

30 CHAN S UP TO CONTRACT NO

AUDIO

AUDIO VISUAL MAGAZINE

VISU

TV SAceYandHmoI,tion gconSMtrolART TV sun Voi to Sam comes

UP TO 30 CHANNELS NO CONTRACTS

SAY HI, TV

Voice and motion control comes to Samsung SMART TV

THERE’S AN APP FOR THAT

P AN AP THERE’SAT -up TV, FOR TH

emand kflix, catch more on-d Enjoy Quic news and sports,

+

T WITH CONNEC UD ADS THE CLO PLAY SPRE ES, ARE YOUR HOW ALLSH ENT TO CONT ARE YOUR EVER YOU WHER

Experimental

JUST BROWSING

FOXTEL AT ARRIVEST TV SMAR NELS AZINE AL MAG

ATL/Media

CONFIDENTIAL

DEVIC

NEW YOUR MEET G BUDDY TRAININ THE -OUT WITH WORK SS APP NEW FITNE

Enjoy Quickflix, catch-up TV, sports, news and more on-demand

+

CONNECT WITH THE CLOUD HOW ALLSHARE PLAY SPREADS YOUR CONTENT TO YOUR DEVICES, WHEREVER YOU ARE

issile’

MEET YOUR NEW TRAINING BUDDY

‘M SEN US ‘Missile’ MAGN MAGNUSSEN WORK-OUT WITH THE NEW FITNESS APP

E OF STROK

CHARGE Y AND PLA

VOUR NEW FLA IN SOUND WITH S UP MUSIC WARM TUBES VACUUM

STREAM DOCK AND YOUR MUSIC

GENIUS

TS ART MEE SMART EE

STROKE OF GENIUS

OUTSID BEAUTIFUL INSIDE CLEVER

CHARGE AND PLAY

DOCK AND STREAM YOUR MUSIC

NEW FLAVOUR IN SOUND MUSIC WARMS UP WITH VACUUM TUBES

ART MEETS SMART BEAUTIFUL OUTSIDEE CLEVER INSIDE

In-store Material

Retail Training

www.samsung.com.au/tv

Digital

Trade Marketing

Shop Display


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