Smart TV Launch Update AV Marketing Team March 2012
2012 Communication Objectives
CONFIDENTIAL
Stimulate increased TV and AV category purchases Take ownership of SMART TV in Australian minds Dominant Brand Leadership
“CHO-Kyuk-Cha” beyond comparison www.samsung.com.au/tv
TV - Launch Event Timing: 17th April 2012 Premium, leadership, launch event for 2012 TV range. Water Bar at the BLUE Hotel, Sydney 233 Guests attended including Tech, Lifestyle & Premium influencers to see and experience the future of Television
www.samsung.com.au/tv
CONFIDENTIAL
TV - Launch Event
CONFIDENTIAL
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A 36 screen Smart TV Cube formed the backdrop to the evenings presentation and display. Demonstration Zones communicated benefits & local content. Dedicated areas featured: Interaction, Convergence, and Content – Music Hub, Fitness, Kids Story, Quickflix, Bigpond Unified, and Foxtel. Guest celebrity appearances by Samsung spokesperson James Magnussen, and Entertainer Ricki-Lee Coulter. Click here to play Samsung Launch Event video www.samsung.com.au/tv
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TV – Launch Event Coverage
CONFIDENTIAL
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After 1 week: 49 pieces of coverage AVE of $1,888,409.40 QuickTime™ and a decompressor are needed to see this picture.
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www.samsung.com.au/tv
2012 Marketing Activities Update
Launch Event
JUST G SINTHE BROW ON EN THE WEB BIG SCRE
SURF
SURF THE WEB ON THE BIG SCREEN
FOXTEL ARRIVES AT SMART TV
30 CHAN S UP TO CONTRACT NO
AUDIO
AUDIO VISUAL MAGAZINE
VISU
TV SAceYandHmoI,tion gconSMtrolART TV sun Voi to Sam comes
UP TO 30 CHANNELS NO CONTRACTS
SAY HI, TV
Voice and motion control comes to Samsung SMART TV
THERE’S AN APP FOR THAT
P AN AP THERE’SAT -up TV, FOR TH
emand kflix, catch more on-d Enjoy Quic news and sports,
+
T WITH CONNEC UD ADS THE CLO PLAY SPRE ES, ARE YOUR HOW ALLSH ENT TO CONT ARE YOUR EVER YOU WHER
Experimental
JUST BROWSING
FOXTEL AT ARRIVEST TV SMAR NELS AZINE AL MAG
ATL/Media
CONFIDENTIAL
DEVIC
NEW YOUR MEET G BUDDY TRAININ THE -OUT WITH WORK SS APP NEW FITNE
Enjoy Quickflix, catch-up TV, sports, news and more on-demand
+
CONNECT WITH THE CLOUD HOW ALLSHARE PLAY SPREADS YOUR CONTENT TO YOUR DEVICES, WHEREVER YOU ARE
issile’
MEET YOUR NEW TRAINING BUDDY
‘M SEN US ‘Missile’ MAGN MAGNUSSEN WORK-OUT WITH THE NEW FITNESS APP
E OF STROK
CHARGE Y AND PLA
VOUR NEW FLA IN SOUND WITH S UP MUSIC WARM TUBES VACUUM
STREAM DOCK AND YOUR MUSIC
GENIUS
TS ART MEE SMART EE
STROKE OF GENIUS
OUTSID BEAUTIFUL INSIDE CLEVER
CHARGE AND PLAY
DOCK AND STREAM YOUR MUSIC
NEW FLAVOUR IN SOUND MUSIC WARMS UP WITH VACUUM TUBES
ART MEETS SMART BEAUTIFUL OUTSIDEE CLEVER INSIDE
In-store Material
Retail Training
www.samsung.com.au/tv
Digital
Trade Marketing
Shop Display