June 19, 2019
www.gfb.org
Vol. 37 No. 12
LAND & LEADERSHIP ADVOCATES PREPARE TO PROMOTE AGRICULTURE More consumers than ever before want to know where and how their food is grown. Studies show consumers want farmers, not public relations professionals, to answer their questions. Georgia Farm Bureau (GFB) is using its new Land & Leadership Advocates (L&LA) Program to prepare farmers to tell their story. Launched in December at the organization’s annual convention, the L&LA Program is providing leadership and advocacy activities for farmers and those who work in agriculture between the ages of 36-50. “The idea for this program came to me as I was attending American Farm Bureau Federation board meetings and we talked about developing future leaders for Farm Bureau and keeping members involved after the Young Farmers & Ranchers Program,” GFB President Gerald Long said. “We need this age group to Visit www.gfb.photos/LLApicnic to see step up to the plate, be involved with Farm photos from the event. Bureau and tell the story of agriculture. At some point in time, this age group will have to lead our organization.” The American and Georgia Farm Bureau Young Farmers & Ranchers programs are for members ages 18 to 35. While many former GFB YF&R members remain active in Farm Bureau by serving on their county Farm Bureau board of directors, Women’s Leadership committees, Promotion/Education committees or GFB commodity committees, GFB saw a need to offer programs geared specifically for the 36 to 50-year age group. On June 18, a group of GFB members looking to become involved in the L&LA program attended a picnic lunch with President Long at Southern Belle Farms in Henry County. They had the chance to learn more about the program and receive advocacy training from Mississippi Farm Bureau member Julie White, who is both a farmer and a Mississippi State Extension specialist. “Advocacy is taking something you’re passionate about and being able to talk about it to other -continued on next page