gina mcfinch mood board new breed girl
SWOT ANALYSIS Strengths: -right on the target market -attractive Graphics -quality is good -young, bright, fun !!
Weaknesses : -more variety on graphics (to appeal to older market) Opportunities: -have a group of “new breed girl� to promote brand at events and markets threats: -other competitive graphic shirts
target market -young teens between the ages of 8 -18 -teens that want to wear their daily t-shirt that makes a statement -moderate pricing for middle class -not afraid of color and fun -listens to rock during the day and techno at night.
Promotion mix -Mass use of social media. Facebook & Twitter -Sending out free t-shirts to bloggers to promote new tees -sponsoring some type of freebie at the next rave. -send out new flyers to retail store.