POR TFO L I O g a i a m a r i t a n o
gaia maritano
my portfolio my tools
cover “di ogni”, 16/08/16, Gaia Maritano
“If you’re not curious, forget about it. If you are not interested in others, what they do and how they behave, then being a designer is not for you.” - A. Castiglioni
H EL L O, I am Gaia. I am graduated in Design and Visual Communication at Politecnico di Torino, with Graphics specialization. And then I draw, experiment, observe, do sport, explore, listen to and tell stories. 04.12.1995 via San Grato, 16, Avigliana (TO), 10051 ITALY www.callmegaia.altervista.org gaiamaritano@yahoo.it 3339269269 callmegaia_
callmegaia
Gaia Maritano
COMMUNICATION
thesis project
in collaboration with LABORATORIO ZANZARA
The aim of the project is to find a new communication method to tell a delicate condition such as mental disability. Controluce proposes a new language that lightens the perception of the subject, still considered as a taboo or difficult to relate with.
The work has as its goal to make the disability the subject of the communication and not the object, through a shared design
path. The project, indeed, involves as protagonists people suffering from mental distress for the whole realisation process of a narrative video.
watch the full video
thesis project
The plot of the short movie comes from a story written by Giovanni a boy affected by mental disease contained in the book Un’ora al giorno almeno bisogna essere felici edited by Add Editore
The drawings are made for the most part by Adele.
From an idea of Gaia Maritano and Elena Radis; Story Tripude Voice Davide Santilli; Video editing Gaia Maritano
Politecnico di Torino
Poliedrico is a network that collects multidisciplinary events and initiatives organized by Politecnico di Torino, open to everyone. POLIEDRICO Following the aim of communicating an open image of the Politecnico di Torino, the name of the project contains the essential aspects of the Campus’s eclectic culture. DISCOVER THE FACES OF CULTURE The slogan recalls the geometrical nature of the name, and it’s an invitation to find out all the facets of knowledge.
scopri le facce della cultura
Cittadella Sede Centrale
innovation Valentin o
The logo underlines the strong link between the Campus and the city of Turin and is a visual representation of the word Polietrico.
science soustainability
Lingotto
Mirafior i
actuality art and show
CATCH ATTENTION
DISCOVER
USER physical-city posters, flyers, banners
virtual- online video, events, online adv
SHARE-INTERACT
COMMUNICATION STRATEGY social
catch attention posters
app
website
Politecnico di Torino
catch attention flyers
discover video storyconcept what if your mother-in-law arrived suddently and you had to find a way to keep her busy and out of your house?
watch the full video
share-interact website www.poliedrico.it HTML and CSS of the website, main information channel where you can consult all the events divided by cathegory and location. You can also book an event or find information on the spaces to hire if you are organizing yours.
share-interact app The app is designed to suit user’s interests: you can select filters to the categories, add events to your calendar, set push notifications and have information on how to reach the locations.
for Pallavolo Giaveno
Rebranding of the volleyball society’s visual identity, based on the two main colors of the uniforms. The aim is to communicate a winning and serious image of the society and catch the attention of the largest number of people.
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Creation of a motto, which became an hashtag, representing the society’s philosophy. The hashtag has the role to create a community among the athletes and supporters belonging to the society.
Social media management of the pages (instagram and facebook). Ideation of #fattidipallavolo, a weekly column (graphic identity and contents) in collaboration with Martina Grosso, copywrighter, to keep the interest of the audience high and attract more people.
before
after
for Pallavolo Giaveno
Pallavolo Giaveno, like all the sport societies that nowadays have been reviewed their brand identity, changed its logo.
The new logo design researchs more simplicity and goes towards the visual synthesis. The shape of the P and the G recalls the one of a sport badge.
watch the video
new logo
old logo
The goal of the campaign is to engage new athletes in the first place, and then more audience for the new season. The choice for the flyers is an ironical language.
for BCG
www.studiobcbi.it Photoshoot and responsive Website (HTML + CSS) for the accountant study.
workshop w/ Bottega Fagnola
FRESHFLOWERS is a fanzine for Erasmus Students or Freshmen that explains the meaning of words and expressions they will meet during their university life at the Politecnico di Torino.
Paper and binding are chosen in respect of the brief. Out-of-format materials have been incorporated to minimize waste. The manual is laser printed with risograph overlay.
The brief requires to use a 15x15 format; fanzine style and the tolal cost under â‚Ź30 each. The whole fanzine has to be from a single sheet 50x70.
VIDEO/PHOTO
personal project
collection of instants from lives of people in the city.
see the full album
for L’Officina della Ceramica
L’Officina della Ceramica is a pottery craft shop. They produce handmade pieces of work, from home decor to jewels, from dishes to exhibition pieces.
The photos are meant to appear on catalogues and e-commerce. The aim of the communication is to transmit the unicity of handmade products and involve clients in a warm, natural and cozy atmosphere.
Politecnico di Torino
Free visual interpretation of the first page of Tre Cavalli by Erri De Luca, 1999, using only visual details.
watch the full video
Politecnico di Torino
The aim is to portrait two characters, freely adapted from Sarah (The Hustler, Walter Tevis, 1959) and Milton (Una Questione Privata, Beppe Fenoglio, 1963).
watch the full video
Politecnico di Torino Free interpretation of a dialogue from The Chalk Circle Man by Fred Vargas, 1991. The concept decontextualizes the conversation and places it in a precise language and style.
storyconcept What if a sparkling lady from the 30s and her impatient friend planned a night to break many hearts?
watch the full video
ILLUSTRATION
current personal project
in collaboration with BRODODIBECCHI
Condominium is a social project that involves about 100 members of the social association Brododibecchi, founded by Matteo Piano and Luca Vettori.
The title stands for an immaginary apartment building in the city of Timisoara. Every member lives in a window of this collective palace. A task has been assigned to each partecipant (like postman, mom, agronomist, poet, passer-by and so on); everyone should imagine himself as that character, with the goal of making the city the best place to live in.
Each member imagines his room and gives clues about his character. They are eventually turned into text and illustration. The illustrations’ layout recalls the the tarots imagery.
project Brododibecchi, Gaia Maritano, Ilaria Tagliaferri, Francesca Ingravalle texts Ilaria Tagliaferri, Francesca Ingravalle illustrations Gaia Maritano
current contest for La Piccionaia
The contest is curated by La
Piccionaia Centro di Produzione Teatrale in collaboration with Associazione Illustri.
The winning illustrations will be protagonists of the communication campaigns of the Family and Theatre 2018-2019 curated by La Piccionaia in 4 important theaters in Veneto.
What are emotions made of? Which is their shape? Which the color? How do they express? What’s their purpose? The art opens up a way to understand the emotions that emerge when a child discovers something new, something that astounds him, scares him or makes him angry.
for Michael Schinco
“Badtime Stories�, of Michael Schinco, is a personal collection of 13 writings, prose and poetry.
The aim of the project is to accompany each text with an illustration that represents the personal nature of the work.
A5 format is choosen to represent the original layout where the author originally wrote with his pen. Two different colors are used alternately for prose and poetry.
personal project
Three chapters, each one dedicated to a couple of concepts: circle - square to love - to be in love rough - mind
concept and graphic project by Gaia Maritano
for LAHAR magazine
artwork for LAHAR MAGAZINE #42-Enigma on the cover: Fernando Cobelo
The two subjects represent the double nature of the cultural association: static and introspective as the lighthouse; moving and explorer as the air balloon
for BRODODIBECCHI
Ars In Fabula summer school
Artworks developed during Ars In Fabula summer school with the illustrator Virginia Mori
IL VICARIO DI STINFELD “Era un uomo colto, fantastico e misterioso. Vagava di notte intorno ai castelli abbandonati. Si cibava di formaggini fatti con il latte di vipera.�
The character is the free representation of the short-tale Il vicario di Stinfeld, from Dino Buzzati’s Le Storie Dipinte
for La Fionda
Celocelo is a system for the retrieval and distribution of various goods, based on a local network of non-profit organizations on an online platform.
Search for a graphic language suitable for the purpose of the video, and in line with the brand identity. Realization of the whole storyboard.
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Politecnico di Torino
The 59 illustrations (one per student) mean to offer a view of the best typical receipts. The fanzine is designed in two color channels (Pantone 802 + 806)
find them all on my website
couple of drawings for a kitchen
featured on Lahar Magazine
“Everything is the way it is because everything was the way it was.” - J.S. Foer, Everything Is Illuminated