Introduction to Pay Per Click (PPC) Advertisement
Presented By: Galax Web Links http://www.galaxyweblinks.com
Pay Per Click Advertisement PPC is a quick way of getting immediate traffic on your website. You bid on keyword/s & the highest bidder will get top ranking when someone searches for that keyword. You pay only when someone clicks on your ad.
Pay Per Click Advertisement Starting a PPC campaign is easy but effective use of the funds to get max ROI requires research and analysis because there are several more factors that affect the visibility & positioning of your ad....
Our Pay Per Click strategy is a 2 step process
• Initiation • Optimization
Initiation
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Understand goals & objectives Research customers, competition & current online presence. Choose keywords Create ads Set conversion goals, demography, placement and other components of the campaign.
Optimization (after collecting data over 1 month)
•
Find best performing keywords - analyze keywords which get clicks but no conversions, keywords with low average positions and many more factors and iterate by choosing new set of keywords.
Optimization (after collecting data over 1 month)
•
Find best performing ad groups - analyze ads that generate lot of impressions by not clicks, that generate clicks but no conversions and iterate by creating new set of ads.
Optimization (after collecting data over 1 month)
•
Find best combination of keywords & ads and iterate. PPC
What is PPC Success?
• • • • •
Cost Per Conversion Conversion Rate Average Order Value Customer Lifetime Value Cost Per Click
Advantages of PPC
• • • •
•
Instant Result Pay Only For Performance No Charges for Impressions Total Control Over Your Campaign and Your Cost. No commitment in advertising period
Pay Per Click campaign Services Galaxy Weblinks provides best solutions for large budget campaigns with high ROI and good results. To find out our Pay Per Click Packages, please visit Galaxy Weblinks for more information about our PPC Services.