COLDWELL BANKER ACKLEY REALTY Where professional, Successful & Satisfied Agents Gather
Rajia Ackley has built this company from the ground up over the past three decades. As an entrepreneur, successful business owner, international business ambassador and philanthropist, longtime Central Florida real estate professional Rajia Ackley wears many hats . . . and wears them all well. The hat she’s worn the longest – and perhaps the one that fits best – is that as the founder and CEO of one of Orlando’s oldest full-service real estate companies, Coldwell Banker Ackley Realty, in business since 1984. Change, she says, is the one constant in luxury real estate. Marketing has shifted from a local to a global focus. More and more consumers are relying on technology and social media to make their purchase decisions. As a global leader in Real Estate, Rajia, closely monitors these changes and what she sees is a “future that is open for expansion” for her company and agents. Because of this Coldwell Banker Ackley is always positioned to be on the forefront of the ever-changing Real Estate Industry. She built her two companies (Coldwell Banker Ackley Realty and Ackley Florida Property Management) and professional reputation from the ground up, doing so as a single mother raising two children, Nathan and Kristen. She currently has close to 100 agents and staff but wants to grow, purposefully selecting not only the right fit agent, but future members of our family-like team.
Table of Contents
Welcome Message ..................................................................Page 1 Global Presence .......................................................................Page 4 Power of Coldwell Banker Brand ....................................Page 6 Luxury Properties ...................................................................Page 8 This Is Home ............................................................................Page 10 Smart Homes ...........................................................................Page 12 Experienced Leadership ....................................................Page 14 The Ackley Difference .........................................................Page 16 Partners ......................................................................................Page 18 Education .................................................................................Page 20 Relocation ................................................................................Page 22 Concierge Marketing ..........................................................Page 24 Media Services ......................................................................Page 26 Property Management ......................................................Page 40 CBA Cares ...............................................................................Page 42 Closing Coordinators .........................................................Page 44 Winning Results ....................................................................Page 46
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GLOBAL PRESENCE
residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.� Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.
The Power of Coldwell Banker
The Coldwell Banker brand is the oldest and most established
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Today we live in a content world. Every brand is striving to be a reputable publisher with
partner with YouTube or being the first to develop an app, it’s in Coldwell Banker’s blood to be innovative.
•Most Influential Real Estate Brand on social media •#1 Real Estate YouTube Channel with most views •Over 1.7M CB blog visits in 2015 •First national website, Blackberry & iPhone mobile sites. iPad app •8 BuzzFeed Posts received 658,519
The Power of Coldwell Banker
valuable and engaging information. Whether it’s becoming the first real estate brand to
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LUXURY PROPERTIES
LUXURY BY THE NUMBERS The Coldwell Banker network handled 24,790 transaction sides of $1 million-plus homes, equating to $129.6 million in luxury sales each day. The average sales price in 2016 in this category was $1.9 million.*
visitors from more than 200 countries, led by Canada, France, Brazil, Russia, Spain and the United Kingdom.**
The Coldwell Banker social accounts geared toward luxury, including the lifestyle
•
blog, previewsinsideout.com, saw an 800% increase in social engagements in 2016. Overseas traffic combined for 55% of readership.**
Global Luxury
More than 27% of traffic to coldwellbankerpreviews.com was international, representing
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THIS IS HOME HOMES FOR DOGS
For over 110 years, Coldwell Banker® has helped people find homes, and now our mission
extends to our furry friends. We’ve teamed up with Adopt-a-Pet.com and local shelters to
Helping dogs is a great way to connect with your community. Did you know more U.S.
households have dogs than have children – and people consider their dogs to be a part
of the family. When you tie your business to an initiative that helps dogs in need, you can
This is Home
help adoptable animals find loving homes.
spark an emotional connection with your existing and potential clients.
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CB SMART HOME INITIATIVE
Coldwell Banker exclusive Smart Home Certification sets agents apart from their competitors and offers additional knowledge and insight to prospective customers. Educate our clients on benefits of smart home technology and expose them to unique value factors they may otherwise overlook
Safety (smart light bulbs and lighting systems) Entertainment (smart light bulbs and lighting systems) Appliances (smart light bulbs and lighting systems) Heating/ Cooling (smart light bulbs and lighting systems) Outdoors (smart light bulbs and lighting systems) Security (smart light bulbs and lighting systems)
Smart Homes
Lighting (smart light bulbs and lighting systems)
Temperature (smart light bulbs and lighting systems)
Leverage smart home features as a tool to decrease days on market and increase sales price for sellers; collectively aims to help sellers retain more profit.
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THE ACKLEY DIFFERENCE
In addition to the numerical story told above, What is the Ackley Difference? The Ackley difference is being different. We don’t do things the same way as every other Real Estate Firm. Our difference is family. Our difference is environment. Our difference is work-life balance. Our difference is caring.
a strong bond, they go above and beyond for each other, and they are always pushing each other to do better. A family doesn’t not compete with one another but helps each other rise. At CBAR you have the backing of a corporation but the feeling and environment of family. We have a magnetic environment. Our environment is a strong part of our company culture. Our environment is positive, inspirational, and energetic. We look for members that can support this and add to it. We want your business to work for you. We want you to be able to focus on your family, your kids, your partner, and doing things for yourself that you love doing. That’s why we put so much into helping you cultivate your business to start working for you. We very proud of the way we care. We care about each other. We care about you. And we care about our community. Caring is simple yet very powerful.
Experienced Leadership
We are a family. It is important that each member that joins us becomes a part of our Ackley family. A family holds
“CARING IS SIMPLE YET POWERFUL”
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FOCUSED ON YOUR SUCCESS
COMPANY VISION To be recognized as a global leader in real estate with continued positive influence in the local community,
To be the most trusted real estate organization in Florida by adding value and providing a superior experience for our clientele that our agents are proud of and competitors respect.
VALUES Success Passion Innovation Respect Integrity Teamwork
The Ackley Difference
MISSION STATEMENT
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POWERFUL RELATIONSHIPS
The Ackley Difference 18
EDUCATION OPPORTUNITY
CRB,CRS,GRI
Education
Joe Saber
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RELOCATION PREFFERED PROVIDER
Ackley Relocation Platinum Awarded, for outstanding customer service and high sale conversion Ackley Relocation is growing stronger every year. Our agents have access to an extended network of brokers around the country, Canada, and England. Furthermore, our intense training has made careers go from average to stellar. Join our A-Team!
• Guaranteed Commission. • More Referral Business (close up to 10 transactions a year, just referrals alone). • Exclusive Cash Back programs for agents’ clients. • Ackley Relocation Support. • Personalized Relocation Marketing.
Relocation Services
Some of the advantages of being a part of an award-winning team are:
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ACKLEY CREATIVE STUDIO
MEET YOUR EXCLUSIVE MARKETING TEAM We’ve created an elite marketing division to serve you. With a concierge approach, we provide the inspiration, tools, and services, to help you brand yourself and grow your business.
Henry Jimenez
Kristen Ackley
Marketing Director
Business Development
Program Designs Property Marketing Lead
Social Media Personal Marketing
Concierge Marketing
Our graphic designer, media specialist, videographers, and production team helps you statically plan, manage, and execute your marketing strategy. Ackley Creative Studio (ACS) leverages relationships, branding, technology, and new, as well as traditional, marketing styles to maximize your exposure. We bring you and your career to the next level.
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MEDIA SERVICES
SPEND LESS. SELL MORE We provide our agents with Media packages that include Photo, Video, and Aerial drone footage. CBAR agents receive premium packages at discounted prices by bundling
complimentary!
Ackley Creative Studio
our services. And it doesn’t stop there: properties that exceed a certain listing price are
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PERSONAL BRANDING
NEXT LEVEL MARKETING It’s our privilege to be able to provide you in-house marketing products and concierge services. The life of a realtor can be hectic, to say the least. While it keeps you on your toes, time is money. Our products and services are meant to make your life easier while increasing your business. You’ll have extra time and energy to network, focusing on your
Our goal is to make marketing easy, inspire and excite you, and bring you growth through our products and services.
Agent Branding
clients, and spend time with your loved ones.
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AGENT PERSONAL BRANDING Our collection of custom brands empowers you to promote yourself individually and as part of the most prestigious real estate firms internationally.
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INTERNET MARKETING
Internet Marketing AND MORE!
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GENERATING LEADS
Business Builder 34
IN HOUSE SERVICES
We provide a social media polish and consultation when you join our team and as often as you need after. We work with you to leverage your social media platforms to expand your reach, influence, and network. Social media is an essential outlet to market yourself and showcase your branding.
Social Media
Assistance available for: Facebook YouTube Instagram Pinterest Twitter
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TECHNOLOGY
Coldwell Banker understands that to stand out in todays world it is essential to stay ahead of the technology curve. Coldwell Banker strives to be a leader and stay on the forefront of technology. By offering team members access to state of the art systems and tools Coldwell Banker has afforded agents, and brokers alike, the opportunity to:
• Powerful & Systemized listing presentations with CBx
• CRM utilizes proprietary software with effective lead rankings. • Constant advancement of software and tools to streamline productivity
Innovation
• Increase capture ratio of listings through automation and presentation with CBx
•
• Effective business management with the IQ platform *
*Coldwell Banker Ackley In-house software
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PROGRAMS THAT ADD VALUE
BECOME A FULL SERVICE PROFESSIONAL & INCREASE YOUR BOTTOM LINE • Property Valuation and start-up services
• Property inspection and protection • Comprehensive legal forms and leasing documents • Security Deposit and rent collection • Expert Network of maintenance vendors • Tenant screening
Property Management
• Effective marketing
• Comprehensive accounting and reporting
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GIVING BACK TO OUR COMMUNITY
COMMITMENT TO COMMUNITY At Coldwell Banker Ackley Realty, our commitment to our community is fundamental
to who we are. We believe that all CBAR members share the same passion for
improving the health and well-being of our community by giving back and stepping
like Toy Drives and Adopt-a-Pet. We also arrange need oriented opportunities, like
We Care
up when our community is in need. As a company, we provide annual opportunities
Hurricane Disaster Relief and Pluse Victim Support. It’s our honor to give back to
the community and we encourage our Staff and Team members to participate in our
events or provide opportunities that are meaningful to them.
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WE’VE GOT YOU COVERED
The CBAR closing coordinator program offers a menu of services that assist agents with transaction management. •#1 Klout
•#1 Real Estate YouTube Channel with most views •Over 1.7M CB blog visits in 2015 •First national website, Blackberry & iPhone mobile sites. iPad app •8 BuzzFeed Posts received 658,519 first national website, Blackberry & iPhone mobile sites. iPad app Channel with most •Over 1.7M CB blog visits in 2015 •First national website, Blackberry & iPhone mobile sites. iPad app •BuzzFeed Posts received 658,519 first national website, Blackberry & iPhone mobile sites. iPad app Channel with most
Closing Coordinators
•Most Influential Real Estate Brand on scial media
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WE ARE A WINNING TEAM
MENU OF SERVICES THAT ASSIST AGENTS WITH TRANSACTION MANAGEMENT.
Winning Results
THE CBAR CLOSING COORDINATOR PROGRAM OFFERS A
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Local Expert s. Global Reach .
NONA COMMONS
DOWNTOWN KISSIMME E
WORLD CENTER
10743 Narcoossee Rd Suite-A6 Orlando, FL 32832
22 W Monument Ave Kissimmee, FL 34741
7799 Styles Blvd Kissimmee, FL 34747
Office: (407) 730-3555 Fax: (407) 846-3407
Office: (407) 846-4040 Fax: (407) 846-3407
Office: (407) 507-3930 Fax: (407) 507-3935
If your property is listed with a real estate broker, please diregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooporate fully. ©2017 Coldwell Banker Ackley Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned And Operated, except for Offices Operated by a subsidiary of NRT LLC. Coldwell and the Coldwell Banker logo are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed. USAA® Real Estate Rewards Network is offered by USAA Relocation Services, Inc., a licensed real estatebroker and subsidary of USAA Federal Savings Bank. Program may be unavailable for employer-sponsored relocations. Not available for transactions in Iowa or outside the US. This is not a solicitation if you are already represented by a real estate broker. Obtaining a mortgage from USAA Bank is optional, not required to utilize the USAA® Real Estate Rewards Network, and can be acquired from other sources. Use of the term “member” does not convey any legal, ownership, or eligibility rights for property and casualty insurance products. Ownership rights are limited to eligable policyholders of United Services Automobile Association. USAA means United Services Automobile Association and its affiliates.