Sub-I-Do
Marcia Ball sat down with Pallas Couture’s creative director Rebecca Williams to learn more about this global bridal empire which calls Subiaco home.
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ounded by renowned Australian fashion buyer Joy Morris, Pallas Couture brought high fashion and couture bridal to the streets of Perth in 2001. Offering a cohesive balance between classical couture, impeccable tailoring and modern sophistication, Pallas is a master in the art of couture showcasing intricate gowns that are sculpted perfectly to fit the silhouette. I ask creative director Rebecca Williams what makes Pallas Couture so special. MB: What does your role as creative director entail day-to-day? RW: It’s pretty busy! I have appointments throughout the day - working with brides and private clients on looks for their wedding or red carpet events. I have meetings with our Perth production team, 54
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manage our international team in New York City and the upcoming international trunk shows. I also oversee the creative decisions at a high-level within the company. This includes social media, products and creative strategies. I work very closely with our founder and design director Joy Morris. She is based in Sydney now so we spend a lot of time on FaceTime. MB: You launched the brand internationally and were based between Sydney, London and New York before the pandemic. Tell me about this experience and what was involved in taking the brand global? RW: We started travelling to New York, meeting with prospective buyers and press. The feedback was incredible, positioning Pallas’ craftsmanship and designs among
the best on a global stage. As Pallas’ method is one that is unwavering, with the custom process so intricate and specific, we realised that we needed to maintain the quality control from design to creation, to the day it is received by the bride. That’s why we chose, despite constant requests from boutiques across the world, not to wholesale to other
