WELL-KNOWN BRANDS TO CHANGE HANDS AS THIRD-LARGEST TOBACCO PLAYER IS ACQUIRED BY SECOND-LARGEST IN $25 BILLION DEAL
“These are not times for experimentation”
“Needstates such as ‘having a good time’, ‘connecting with others’ and ‘enhancing moments’ are increasingly important”
“There are still a lot of opportunities to grow, but it requires braver and bolder innovations ”
“Continue to innovate and bring to life authentic powerful brand stories that consumers can connect with and stay loyal to” “Consumers now do more of the marketer’s job - the marketer’s job is to bring to life the truth, values and beliefs of a brand in appropriate ways ”