Gama News – November 2014

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$1.3 BILLION DEAL WITH BRAZILIAN CONSORTIUM FOLLOWS PREVIOUS ATTEMPT TO SECURE CHIQUITA-FYFFES MERGER








“Brand social responsibility is a new and unstoppable trend in spirits”

“Millennials are the most attractive and interesting target group for both spirits and FMCG companies”








“Building up a brand takes many years, but it only takes a moment to lose everything that has been achieved”

“One of our strengths is to react to market demands as soon as possible”








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