exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15
USA: COCA-COLA BECOMES THE FIRST COMPANY TO IMPLEMENT A CUSTOM EMOJI ON TWITTER
Coca-Cola has become the first company to implement a custom emoji as a form of paid advertising on the social media platform Twitter, according to reports in FoodBev and Adweek.
egy at Twitter. "We can't speak for what Coca-Cola key metrics are, but what we generally think about for large campaigns like this are engagement, sentiment, adoption of the hashtag/emoji and total reach".
When Twitter users tweet with the hashtag #ShareaCoke, an emoji featuring two glass Coca-Cola bottles ‘clinking’ will reportedly appear in the post.
Coca-Cola is said to be encouraging Twitter users to tweet using the hashtag #ShareaCoke to set a record for the ‘World’s Largest Twitter Cheers’.
"Coca-Cola is a massive global partner of Twitter and they have been pushing us for some time on building a custom emoji (along with the creative agency of W+K)", said Ross Hoffman, senior director of global brand strat-
Coca-Cola
exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15
exploring innovation
October ‘15