Super Bowl XLVII Fan Guide

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NO GUTS. NO GATOR.

S N A E L R O W E N

E M O C W EL to

ZACH STRIEF

What is America’s best city to host a Super Bowl? In my opinion, New Orleans wins, hands down. We’ve hosted the Super Bowl nine times before and are about to show why we are hosting a record-tying Perfect 10. Those of us who live here already know New Orleans is the best city in the world; it’s unlike any other. For those who don’t already know this, let me tell you why our advancements, convenience and flavor set us apart.

The last Super Bowl New Orleans hosted was XXXVI in 2002. Believe me, a lot has changed in those 11 years! The Mercedes-Benz Superdome received a $336 million facelift , the Louis Armstrong International Airport underwent a $356 million modernization project, and the downtown streetcar line expanded to now serve the Superdome, the New Orleans Arena and Champions Square.

I love the New Orleans institution of traveling from Point A to B in a classic streetcar, but nine times

out of ten you don’t even need one! New Orleans features 22,000 hotel rooms in a 1-mile radius of the Mercedes-Benz Superdome, Ernest N. Morial Convention Center (NFL Experience & Media Center), Woldenberg Park (Verizon Super Bowl Boulevard) and the world-renowned French Quarter. How many other cities can boast that kind of convenience?

The city, the people and this Super Bowl are defined by unparalleled authenticity. The New Orleans flavor of people, history, food, drinks, culture and nightlife can never be re-created by any other city.

While most cities have to create an exciting fan experience when the Super Bowl comes to town, New Orleanians have been living in a visitor’s ultimate destination for almost 300 years: the French Quarter.

Thanks to the Super Bowl, New Orleans once again seizes the world stage. Some wondered if we were up to the challenge. Obviously, any doubters don’t know the people of New Orleans. As our tenth Super Bowl comes and goes, the city is reaching new heights. And not surprisingly, football has once again played an important role in New Orleans’ continued recovery.

@ZachStrief New Orleans Saints Co-Captain/ Offensive Tackle

Dear NOLA: I want to thank you for your never-ending love, hospitality and spirit.

You gave me and my beautiful wife a new home.

May our city’s spirit forever burn and always strengthen.

I can’t wait to show the world how special you truly are.

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By: James Carville, Co-Chair Super Bowl XLVII Host Committee

James Carville is a political analyst, author and serves as Co-Chair for the Super Bowl XLVII Host Committee.

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S T N E T N O C F O E L B TA WELCOME

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VERIZON SUPER BOWL BOULEVARD

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SUPER SATURDAY OF SERVICE

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MERCEDES-BENZ SUPERDOME OVERVIEW 10 TRANSPORTATION INFORMATION

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CITY MAP

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NEIGHBORHOOD MAP

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KNOW BEFORE YOU GEAUX • GAME DAY MAP • PARKING • FAN PLAZA DRIVEN BY GMC • PROHIBITED ITEMS • NFL TICKET EXCHANGE • NFL FAN SHOP

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RESTAURANT GUIDE

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WHAT LOCAL CELEBRITIES ARE SAYING

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47 FREE THINGS TO DO

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The Spirit of New Orleans

Moving to the great city of New Orleans was the best decision the Carville clan has ever made. We’ve long had a deep passion for the city, but raising our girls here is exceeding all our dreams. New Orleans has a spirit and mind of its own that is displayed through its culture and rich traditions. New Orleans is gentle, easy and hospitable, yet full of life and spirit. Celebration is always in order – from Mardi Gras to the New Orleans Jazz & Heritage Festival and French Quarter Fest, New Orleans is a vibrant city 365 days a year.

For those seeking a “Sportsman’s Paradise,” you’ve found your heaven. The Saints are never without their many faithful on Sunday in the Superdome, and just

A MESSAGE FROM THE MAYOR By: Mitchell J. Landrieu, Mayor, City of New Orleans @MayorLandrieu Nearly four years ago, the NFL made a big statement about New Orleans by announcing our city would host Super Bowl XLVII. This game marks a record-tying 10th time New Orleans is hosting a Super Bowl, but it’s the first time since Hurricane Katrina devastated our region in 2005.

After the Super Bowl announcement, the headlines in the national media proclaimed New Orleans was “on the way back.” This was truly a turning point for our city, and we have made it our mission to keep the momentum going.

Since then, New Orleans has quickly become America’s host city for all things sports and entertainment. In 2012, our city played host to an unprecedented run of national events, from the BCS National Championship to the NCAA Men’s Final Four — all leading up to the biggest game in the world right now. One national headline even read “New Orleans is the sports capital.”

It’s true; the energy in our city is contagious, but something is happening outside of sports entertainment as well.

Though we were dealt the blows of Katrina, Rita, the recession and the BP oil spill, New Orleans continues to build back better and stronger than ever before.

And this time, we’re out-innovating, out-educating and out-building the rest of the nation.

across the way you can enjoy the Hornets playing at the Hive. New Orleans is also home to college athletics at multiple universities (I’m sure you’ve all witnessed James’ passion for LSU), football bowl games, marathons, triathlons and an annual PGA Tour stop.

A unique and wonderful experience you’ll find here: You don’t just learn the culture but actually live it.

Our historic buildings are not only still standing but are homes to many New Orleanians. You can see and feel the history through the hardwood floors and the detailed iron railings inside and out. The multiple fragrances of the lush foliage, the music of the streetcars and the melodic church bells combine to delight all the senses.

New York. The city’s scenery and accommodating weather have made New Orleans an ideal location for film production, and as a result of all the new motion picture and television shows being filmed in town, a great number of jobs have flourished in the process. In fact, Forbes named New Orleans number one in “Brain Gain,” saying the city has gained about 36,666 residents with college degrees within the past two years.

Whether you were born and raised here or moved here to start a new beginning or are just on a visit and enjoying many of the splendors of this unique city, New Orleans is one endless embrace and makes one and all feel right at home.

If you want to talk jobs and economy, you should know that New Orleans has the third-largest film industry in the country, next to Los Angeles and

Mary Matalin is a political analyst, author and CoChair of the Super Bowl XLVII Host Committee.

From education to health care, this is a rebuilding from the ground up. We have $1.8 billion hitting the ground in school rebuilding for every part of the city, and now nearly 80 percent of our students are now enrolled in public charter schools – a higher percentage than anywhere else in the country.

core to see how New Orleans is rebuilding. The city is becoming even better than before Hurricane Katrina. You’ll see why our city is known for its history, vibrancy, hospitality and resiliency.

The U.S. Army Corps of Engineers strengthened and improved virtually all of the levees, floodwalls, pump stations and surge barriers that form the 133-mile Greater New Orleans perimeter system.

The more than $10 billion federal system that is in place now is stronger and more resilient than it has ever been in the area’s history.

New Orleans has become a hub for entrepreneurship, and we’re now attracting new, high paying IT jobs, software development and digital jobs, and jobs in film production. Wall Street Journal’s MarketWatch said we were most improved city for business in America. And according to the U.S. Census, New Orleans is the fastest growing city in America.

The world is taking notice of these upgrades.

New Orleans recently received the 2012 World Tourism Award and was named the best American city to visit by Travel + Leisure Magazine.

Whether it’s our world-renowned Creole cuisine, the historic French Quarter, live local jazz and blues, dozens of museums or our unique architecture with French, Spanish and Creole influences, there’s plenty to love about our charming city.

There is no doubt that New Orleans is the best city in the world to visit – just ask the nearly nine million tourists we welcomed in 2012.

ELI MANNING Quarterback, New York Giants/ New Orleans native

Going home usually means one thing for me: Mardi Gras. No matter how busy I am, I always like to get home before Fat Tuesday. We’ve always lived a few blocks off the parade route, so growing up it was one of my favorite times of the year.

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By: Mary Matalin, Co-Chair Super Bowl XLVII Host Committee

While you are here, I hope that you will take some time to relax and explore New Orleans. And I hope you are able to get out beyond our downtown 5

D R A V N E O Z L I R U VE O B L W O B R E SUP

AFC Stage 12:15pm: Gal Holiday & The Honky Tonk Revue 2:45pm: James Andrews 5:15pm: Pine Leaf Boys 7:45pm: Walter “Wolfman” Washington & The Roadmasters

THURSDAY, JAN 31 NFC Stage 5:40pm: Stooges Brass Band 8:40pm: Bonerama

South End Zone Stage 5:00pm: Cameron Dupuy &

The Cajun Troubadours 6:00 & 7:20pm: High Ground

Drifters Bluegrass Band 8:40pm: Hot Club of New Orleans FRIDAY, FEB 1

New Orleans Jazz Band 12:20 & 3:30pm: Kristin Diable 5:05 & 8:25pm: Bruce

The Melody Clouds

Daigrepont Cajun Band

South End Zone Stage 10:30am: TBC Brass Band 12:00 & 1:35pm: The Palmetto Bug Stompers 3:15pm: Gal Holiday & The Honky Tonk Revue 5:05pm: Mem Shannon 6:55pm: The Iguanas 8:35pm: Pine Leaf Boys

6:45pm: Sunpie & The LA Sunspots

SUNDAY, FEB 3 NFC Stage 10:10 & 11:10am: Cynthia

Girtley’s Gospel 12:00pm: Soul Rebels

AFC Stage 10:40am: Charmaine Neville Band 12:30pm: Papa Grows Funk

SATURDAY, FEB 2

NFC Stage 11:00am: Lagniappe Brass Band 1:30pm: TBC Brass Band 4:00pm: The Iguanas 6:30pm: Dwayne Dopsie & The Zydeco Hellraisers 9:15pm: Trombone Shorty & Orleans Avenue

NFC Stage

North End Zone Stage 10:15am & 12:55pm: Treme Brass Band 11:25am: Tim Laughlin

12:15pm: John Mooney 3:00pm: Sunpie & The LA Sunspots 5:45pm: Tab Benoit 8:30pm: Rebirth Brass Band

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South End Zone Stage 10:15am & 1:00pm: Washboard Chaz Blues Trio 11:30am: David Doucet Cajun Trio

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North End Zone Stage

South End Zone Stage 10:45am & 1:55pm: Lars Edegran’s

January 31 – February 3, 2013 • Woldenberg Park

BEVERAGES

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Mahogany Brass Band 2:05pm: Meschiya Lake 3:40pm: John Mooney 5:30 & 8:25pm: Viváz 7:10pm: Betty Winn & One A-Chord

North End Zone Stage

5:00 & 7:20pm: Original Dixieland Jazz Band 6:00pm: Hot Club of New Orleans 8:40pm: Stooges Brass Band

Free to the public, Verizon Super Bowl Boulevard will open on Thursday, January 31st and run daily until Super Bowl Sunday, February 3rd. Complementing the public entertainment, broadcast, and celebratory offerings on Super Bowl Blvd., fans of all ages will have opportunities to interact with numerous NFL and Host Committee partner events. The main attraction, the larger-thanlife XLVII roman numerals, standing at 30 feet high and over 100 feet wide, will arrive at their home in the Mississippi River by barge at 6:30pm on Thursday, January 31st.

Celebrate New Orleans’ Perfect 10th Super Bowl with a true New Orleans-style festival!

North End Zone Stage 10:45am & 12:25pm:

10:15 & 11:40am: Tuba Skinny 1:05pm: Lagniappe Brass Band 2:40 & 5:50pm: Ingrid Lucia 4:05pm: Barbara Shorts 7:15pm: James Andrews 8:55pm: Leo Jackson &

AFC Stage 5:00pm: Lyle Henderson & Emanu-EL 7:20pm: Amanda Shaw & The Cute Guys

Verizon Super Bowl Boulevard is a marquis event “where Super Bowl lives,” hosted on the grounds of Audubon Nature Institute’s iconic Woldenberg Park. The Boulevard features a four-day lineup of local music artists, popular food and beverage offerings, live television broadcasts from the NFL Network, SportsNet and Comcast, and the Super Bowl roman numerals.

AFC Stage 11:00am: Meschiya Lake 1:30pm: Creole String Beans 4:15pm: Lost Bayou Ramblers 7:00pm: Roddie Romero & The Hub-City Allstars

GET IN THE ZONE

Experience football at Verizon 4G LTE speed by demoing NFL Mobile on the latest phones and tablets. Step up to the challenge at the Verizon Quarterback Challenge and other activities for a chance to win autographed merchandise. Stop by for autographs from NFL legends, too.

Visit VerizonWireless.com/NOLA10 or text “NOLA” to 51244 for updates on all the Verizon Super Bowl events and player appearances.

2. Bridgestone The Bridgestone interactive display contains something for everyone.

Register to win, create and share memories, play games, and learn about Bridgestone products.

3. GMC Visit the GMC display for Super Bowl XLVII beads and a chance to win a GMC vehicle.

4. Xbox The Kinect Fan Dome features various Kinect for Xbox 360 gaming stations plus a free photo opportunity with photos printed on-site. An interactive experience that is free and fun for all ages!

5. Pepsi Come join Pepsi and take aim at your Live For Now moment! Test your arm against our Pepsi throwing targets for a chance to party with Pepsi Super Bowl XLVII Halftime Show artist Beyoncé!

6. Chevron The Chevron STEM Zone (Chevron Energy for Learning – STEM science, technology engineering and math initiative) is a unique environment built to inspire students in the areas of science, technology, engineering

and math in sports. The STEM Zone is a student-friendly hospitality area, fully equipped with a mock studio equipped with teleprompters and a screen for students to learn about broadcasting and media technology.

EMERIL LAGASSE

7. Gleason Foundation/Chase New Orleans Saints star Steve Gleason was diagnosed with ALS in 2010. Team Gleason and Chase will display cutting-edge technologies that change the lives of ALS patients.

Stop by to try them out, learn about ALS, and talk with Steve Gleason and his NFL friends and teammates.

8. New Orleans Jazz & Heritage Foundation, Inc. The nonprofit New Orleans Jazz & Heritage Foundation will promote their various programs that promote, preserve, perpetuate and encourage the music, arts, culture and heritage of communities in Louisiana.

9. BASF BASF booth will feature information on how BASF employees create chemistry and products that go into the game of football. We will feature a green screen photo opportunity and showcase giveaways (foam footballs, biodegradable plastic carrying bags, etc.) that are made from BASF chemistry.

10. Walgreens The Walgreens “Up Market: Fresh” bus, part of Super Bowl Boulevard, serves free tastes of a variety of foods and beverages to commemorate the fresh food offerings being introduced at select Walgreens nationwide. A mix of Walgreens and PepsiCo products will be sampled.

@emeril Chef/Owner of Emeril’s, NOLA and Emeril’s Delmonico in New Orleans

I was first drawn to New Orleans in 1983 by my dear friend Ella Brennan. After eating my way through the city, I was hooked. The first few years at Emeril’s are some of my fondest memories. The energy in the restaurant was and still is electric, matching the feeling also found outside: a mixture of jazz music, second-line parades, Mardi Gras beads, world-class art, and of course, amazing food.

TAILGATING WITH FESTIVAL FARE Jambalaya, po-boys, gumbo…it wouldn’t be Super Bowl in New Orleans without them. Come hungry and enjoy fare from some the most popular festival food vendors in the city. u Fried Gulf Shrimp

u Shrimp Caila Po-Boy

u Duck Confit Po-Boy

u Red Velvet Upside Down Cake

u Fried LA Catfish

u BBQ Alligator Po-Boy

u The Ultimate Grilled Cheese

u Double Chocolate Brownie

u Fries

u Gulf Shrimp and Grits

u Spicy Wings

u Caramel Dipped

u Peach Cobbler

u Sweet Potato Pie

u Crowder Peas & Okra

u Grilled Fish Baquet

u Pecan Pie

u Collard Greens

u Meat Balls Marinara

u Creole Filé Gumbo

u Shoe Soles

u Fried Okra

u Super Four Cheese Macaroni

Pretzels & more

u Cajun Jambalaya

u Assorted Pralines

u Blackened Fish Taco

u Artisanal Gelato and Sorbetto

u Chicken & Andouille Gumbo

u Sweet Potato Cookie

u Grilled Garlic Chicken Taco

u Espresso

u King Cake

u Crawfish Beignets

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u White Chocolate

u Crawfish Remoulade

u Fried LA Oysters

u Crawfish Sausage Po-boy

Bread Pudding

Vegetarian Black Bean Taco

u Hot Sausage Po-Boy

u Crawfish Etouffée

u Buffalo Style Oysters

u Creole “Diva Dawg”

u Coffee and Hot Chocolate

u Southern Fried Chicken

u Crab Cakes

u Cochon de Lait Po-Boy

u Roast Beef Po-Boy

u Red Beans and Rice

u Mini Crawfish Pies

u Cochon de Lait Nachos

u Muffuletta

u Bayou Black Angus Burger

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E C I V R E S F nity O u Y m A D e Com h R t n i U T LVII A X l S w R E er Bo p P u S SU In an effort to help Super Bowl XLVII leave a lasting impact on the New Orleans community, the Super Bowl Host Committee will host an unprecedented legacy community initiative, the Super Saturday of Service, on the eve of Super Bowl XLVII. This event is the culmination of a collaboration between the New Orleans Host Committee, the NFL Foundation, the City of New Orleans and the New Orleans Recreational Development Commission (NORDC) and will benefit five NORDC recreational facilities and their surrounding neighborhoods.

In previous Super Bowls, the NFL Foundation has awarded a matching $1 million grant to all Super Bowl Host Cities for an NFL Legacy Project that usually benefits a new or current NFL YET Center.

Although the current New Orleans NFL YET Center is receiving structural improvements, the Super Saturday of Service will impact youth throughout the Greater New Orleans area. The $2 million legacy program will benefit Harrell Stadium, Lyons Center, Hunter’s Field, Pontchartrain Park and Kingswood Playground. The projects will range from lighting

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In partnership with:

February 2, 2013 • 8am—1pm

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B. Lyons Center • 624 Louisiana Ave., 70115 Damage caused by Hurricane Katrina left this recreational center inoperative. Renovations and repairs will include a computer lab, stage, pool, activity rooms and facility maintenance.

C. Hunter’s Field • 1600 N Claiborne Ave., 70116 This flood-damaged community center will receive two new basketball courts, a new computer lab, stadium seating, field lighting, climate-controlled storage and a new playground.

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A. Harrell Stadium • 2300 S. Carrollton Ave., 70115 Harrell Stadium will be the final resting place for the artificial turf reclaimed from the 2013 Super Bowl. For the Super Saturday of Service, volunteers will be assisting in preparing the field for installation and adding finishing touches to building enhancement projects including fencing, new restrooms, upgraded electrical and plumbing equipment, pool refurbishing and stadium lighting.

D. Pontchartrain Park • 6039 Press Dr., 70126 M iss iss ip pi R

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The historic Pontchartrain Park will receive extensive renovations to the Joseph M. Bartholomew Municipal Golf Course, a new clubhouse and maintenance facility, a 650-seat baseball stadium, new softball/T-ball fields, renovations to concessions, restrooms, basketball and tennis courts, and new play equipment.

E. Kingswood Playground • 7181 Edgefield Dr., 70128 This New Orleans East center will receive natural turf replacement with repairs/refurbishment of the existing scoreboard and portable field goals along with walking paths, softball and T-ball fields, and playground equipment.

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and fencing repairs to installation of the actual Super Bowl XLVII game turf at Harrell Stadium.

The Host Committee has enlisted the Young Leadership Council (YLC), the Urban League of Greater New Orleans Young Professionals (ULGNOYP) and the New Orleans Area Habitat for Humanity to manage the Super Saturday of Service. The service activities at these sites will not only help the facilities themselves but will also impact the surrounding neighborhoods of each community. The projects will consist of a variety of activities such as tree plantings, bench building, painting and shoe distributions.

The Super Saturday of Service will take place on February 2, 2013, from 8:00am–1:00pm, where the NFL, local and national media, and local and visiting fans will get a chance to participate in rebuilding New Orleans for our Perfect 10th Super Bowl. The event will finish with a New Orleans-style celebration at each site from noon until 1pm complete with music, food and fun.

Hike for KaTREEna Tree plantings and landscaping projects at every Super Saturday of Service location bring the total Super Tree Projects to 7,000.

Green Light New Orleans Will provide and install energyefficient light bulbs and backyard gardens at all Super Saturday of Service locations.

They are also partnering with Bayou Land to clean storm drains at the Lyons Center.

Samaritan’s Feet Will distribute approximately 925 pairs of shoes to youth at each Super Saturday of Service location.

NFL Play 60 Will provide play units at Harrell Stadium, Lyons Center, Pontchartrain Park and Kingswood Playground.

KaBOOM! Will provide a playground at Hunter’s Field that will be assembled by 200 volunteers.

What happens in some cities, stays in that city,

but what happens in New Orleans stays with you

Welcome to our home. Enjoy your visit.

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forever.

Proud Sponsor of the Super Bowl XLVII Host Committee

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E M O D R E P U S Z eans l r N O E B New f o l S o E ymb D S E C R E M

The Mercedes-Benz Superdome has received $336 million in upgrades on construction since Hurricane Katrina in 2005. Post-Katrina improvements have sustained the Dome’s legendary history while offering the fans all of the advantages of new design and the latest technology. These spectacular upgrades have transformed the iconic facility into one of the finest in all of sports. Below are a few of the enhancements that have turned the home of Super Bowl XLVII into a state-of-the-art venue.

New Premium Bunker Club Lounges

@bryan_batt Actor/Owner, Hazelnut

New Exterior LED Lighting System

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The Superdome’s permanent lighting system features more than 26,000 LED lights in 288 fixtures and is capable of reproducing every color of the rainbow on all 96 concave aluminum panels that ring the building’s exterior – a canvas of more than 2 million square feet. The system is supported by more than five miles of copper wiring and is remarkably energy efficient. The entire system, when operating in one color, draws only 10 kilowatts of electricity – the same amount of energy used by a small home.

When operated six hours per day every day of the year, no lights will need to be replaced until 2057.

New Exterior Skin

New Sideline Seating

New Private Luxury Suites

The sideline seating on the Plaza level has been completely revamped, moving patrons closer to the action, with improved sightlines. The new lower bowl seating units have added 3,400 prime seats up close to the team benches. In addition, 5,000 seats have been replaced in the Plaza level with new club seats.

A total of 15 private box suites have been added to the Superdome’s 300 level, increasing the building’s total number of luxury suites to 152.

Expanded Plaza Level Concourse At key points on both sides, the Dome’s Plaza level concourse has been widened by 50 feet, providing better visitor access to other new improvements, including four additional permanent concession stands, four new permanent souvenir stands and 131 additional ADA seats, enhancing that seating element.

BRYAN BATT

Located below the reconfigured Plaza level stands on field level at the 50-yard line, two new 7,600-squarefoot premium Bunker Club Lounges feature private entry directly from the parking garage; an upscale environment for private events; and high-end amenities, including two full-service bars per club, lounge and table seating, and television monitors.

Nearly 400,000 square feet of aluminum was specifically researched, developed, tested and manufactured for the project. The new, custom anodized, light bronze exterior panels feature a fade-proof finish, measure 1 foot by 25 feet and weigh approximately 27.5 lbs. each.

At an early age I realized that my home town was magical and unique–the architecture, the music, the food, the way of life and especially the people are like nowhere else. Here we celebrate life, everything from birth to death and everything in between.

New Press Box A new state-of-the-art press box was built on the 700 Terrace level, with working space for 200 sportswriters and 12 booths for coaches, radio broadcasters and team operations.

Champions Square Champions Square is a 121,000-square-foot outdoor venue that is one of the city’s most popular entertainment destinations. With its close proximity to many area hotels and businesses, upscale facilities and more, Champions Square stands out among the notable outdoor spaces in downtown New Orleans.

For more information about the Mercedes-Benz Superdome and New Orleans Arena, please contact Eric Eagan, SMG Communications Manager, at 504-587-3921 or eric.eagan@smgneworleans.com.

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S T N E V E O I I E LV GAM X L W O B R E P SU !

A L O N N IN

NFL EXPERIENCE DRIVEN BY GMC

Pro football’s interactive theme park offering participatory games, displays, entertainment attractions, kids’ football clinics, free NFL player autograph sessions and the largest football memorabilia show ever.

VENUE: New Orleans Ernest N. Morial Convention Center TIME: 3pm–10pm TICKETS: $25 adult, $20 kids 12 & under, $47 NFLXtra WEB: www.superbowl.com

P NFL Event

New Orleans Host Committee Event

NFL Sanctioned Event

NFL Foundation Event

Public Event

THURSDAY, JANUARY 31 SUPER BOWL XLVII MEDIA CENTER BRIDGESTONE FAN GALLERY See info under Wednesday, January 30 NFL EXPERIENCE DRIVEN BY GMC TIME: 10am–10pm See info under Wednesday, January 30

TUESDAY, JANUARY 29

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MEDIA DAY FUELED BY GATORADE

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For only the second time in Super Bowl history, the NFL will offer a limited number of spectators a unique opportunity to attend Media Day at the Mercedes-Benz Superdome.

VENUE: Mercedes-Benz Superdome (PLAZA LEVEL) TIME: Doors open for fans at 9am; Team sessions at 10am & 12:15pm TICKETS: Tickets will be made available to a limited number of fans at www.ticketmaster.com.

WEB: www.superbowl.com WEDNESDAY, JANUARY 30 SUPER BOWL XLVII MEDIA CENTER BRIDGESTONE FAN GALLERY Fans will have free behind-the-scenes access to portions of the Media Center. Fans will be able to see NFL players, celebrities and other athletes interviewed on NFL Network and other television network sets and on Radio Row. In addition to being on site of the Media Center that accommodates 5,000 credentialed media, fans also will be able to check out sponsored interactive zones.

VENUE: New Orleans Ernest N. Morial Convention Center TIME: 10am (First Ticket)–6pm (5pm Last Ticket) TICKETS: Will be printed hourly.

All tickets are FREE. WEB: www.superbowl.com

NFL FOUNDATION SUPER BOWL CELEBRITY BOWLING CLASSIC A team of four amateurs bowl two games each with rotating celebrity captains – including current and former NFL players and members of the Pro Football Hall of Fame.

VENUE: AMF All Star Lanes, Kenner, LA TIME: Registration begins at 6pm; First ball at 7pm TICKETS: Donation to NFL Foundation of $300 per person or $1,000 per foursome WEB: www.nflcharities.org/fundraising/ sb_funding SUPER BOWL XLVII ROMAN NUMERALS ARRIVAL SHOW The Roman Numerals will arrive by barge on Thursday, January 31 and will feature an exciting lighting and musical production as well as a fireworks display. They will be lit nightly through Sunday, February 3.

VENUE: Super Bowl Boulevard at Woldenberg Park TIME: 6:30pm Arrival show; lit nightly from 6pm–midnight TICKETS: Free

VERIZON SUPER BOWL BOULEVARD

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A four-day lineup of local music artists, popular food and beverage offerings, live national television broadcasts, interactive fan events, and the iconic, larger-than-life Super Bowl roman numerals.

VENUE: Woldenberg Park TIME: 5pm–10pm TICKETS: All tickets are free.

WEB: www.nolasuperbowl.com

LANCE MOORE

LEGENDS FOR CHARITY DINNER Former New Orleans Saints player and sportscaster Archie Manning will be honored with the Pat Summerall Award at the ninth annual Legends for Charity dinner. The event benefits St. Jude Children’s Research Hospital.

VENUE: The Hyatt Regency New Orleans TIME: 5:30pm–8:30pm TICKETS: $175 individual ticket; $3,000 table of 10 WEB: www.legendsforcharity.com TAZON LATINO VII The 7th annual Tazon Latino event will feature NFL legends and hispanic celebrities competing in a flag football game. The program airs on Univision, Saturday, February 2.

VENUE: New Orleans Ernest N. Morial Convention Center TIME: 10am–12pm TICKETS: Free – Register online to be a part of the TV audience at www.1iota.com/show/ view/Tazon_Latino_VII-_Celebrity_Flag_ Football_Game

New Orleans Saints Wide Receiver

I love our city because there is always something to do. Whether it’s with sports, music, food or just enjoying the area, you will always have a good time in NOLA. You can’t get enough of it.

FRIDAY, FEBRUARY 1

BEST SUPER BOWL CONCERT EVER

CMT CROSSROADS LIVE AT SUPER BOWL XLVII

SUPER BOWL XLVII MEDIA CENTER BRIDGESTONE FAN GALLERY See info under Wednesday, January 30

This premier concert event featuring Train will air live on VH1 on Friday, Feb. 1, at 8pm CT. Past Super Bowl concerts have featured performances by award-winning artists Rihanna, Kanye West, Justin Bieber and Kid Rock, among others, as well as appearances by top celebrities and NFL players.

VENUE: The Sugar Mill, 1021 Convention Center Blvd.

TIME: 7pm–10pm TICKETS: Free – Register online to be a part of the TV audience at http://1iota.com/ show/view/SBXLVII_Concert_Series

Country music group Rascal Flatts and legendary rock band Journey will collaborate onstage, singing each other’s hit songs. This program will air LIVE on CMT at 10pm CST/11pm EST. VENUE: The Sugar Mill, 1021 Convention Center Blvd.

TIME: 8pm–11pm TICKETS: Free – Register online to be a part of the TV audience at http://1iota.com/ show/view/SBXLVII_Concert_Series

14TH ANNUAL SUPER BOWL GOSPEL CELEBRATION

NFL EXPERIENCE DRIVEN BY GMC

TIME: 10am–10pm See info under Wednesday, January 30

VERIZON SUPER BOWL BOULEVARD VENUE:

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TIME: TICKETS: WEB:

Woldenberg Park 10am–10pm All tickets are free. www.nolasuperbowl.com

2013 SUPER BOWL BREAKFAST Presentation of the Bart Starr Award to an NFL player, voted on by his peers, for outstanding character and leadership in the home, on the field and in the community.

VENUE: The Hyatt Regency New Orleans TIME: 8am TICKETS: $1,800 for priority table of 12; $1,200 for corporate table of 12; $100 or $150 for individual tickets WEB: www.superbowlbreakfast.com

NFL players and top gospel/contemporary Christian and mainstream artists together on one stage for uplifting music and inspirational messages.

VENUE: UNO Lakefront Arena TIME: 7pm–10pm TICKETS: Prices range $38–$98, plus fees WEB: www.superbowlgospel.com SATURDAY, FEBRUARY 2

REBUILDING TOGETHER: KICKOFF TO REBUILD

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Hundreds of volunteers, along with past and present NFL members and players, community leaders, well-known national celebrities and local and national sponsors to complete renovations on homes in the Algiers neighborhood of McClendonville.

VENUE: McClendonville Neighborhood TIME: 8am TICKETS: Free WEB: www.rebuildingtogether.org/ktr2013 PRO FOOTBALL HALL OF FAME MERLIN OLSEN LUNCHEON A maximum of 250 guests will have the opportunity to meet members of the Pro Football Hall of Fame in a very intimate environment.

VENUE: WWII Museum — U.S. Freedom Pavilion TIME: 11am–2:30pm TICKETS: $975 individual tickets; $9,750 table of 10 + Hall of Famer; sponsorships available WEB: www.profootballhof.com/hall/ sbluncheon.aspx

NFL EXPERIENCE DRIVEN BY GMC TIME: 10am–10pm See info under Wednesday, January 30

VERIZON SUPER BOWL BOULEVARD VENUE:

P

TIME: TICKETS: WEB:

Woldenberg Park 10am–10pm All tickets are free. www.nolasuperbowl.com

SUPER SATURDAY OF SERVICE

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NFL, local and national media, and local and visiting fans will get a chance to continue the legacy and rebuild New Orleans for our perfect 10th Super Bowl. The event will finish with a New Orleans style celebration at each site complete with music, food and fun.

VENUE: Various (see list on page 8) TIME: 8am–1pm TICKETS: Free WEB: www.nolasuperbowl.com TASTE OF THE NFL The Taste of the NFL’s annual strolling wine and food event features a chef from each NFL city serving their signature dish alongside a current or alumni NFL player. Guests can sample fine cuisine, meet and mingle with renowned chefs and NFL greats, and participate in a silent auction with unique sports memorabilia and other exciting items.

VENUE: New Orleans Ernest N. Morial Convention Center – Hall J TIME: 7pm–11pm TICKETS: $600 guest tickets WEB: www.tasteofthenfl.com

SUNDAY, FEBRUARY 3

TIME: 10am–4pm See info under Wednesday, January 30

VERIZON SUPER BOWL BOULEVARD VENUE:

P

TIME: TICKETS: WEB:

Woldenberg Park 10am–2pm All tickets are free. www.nolasuperbowl.com

NFL ON LOCATION SUPER BOWL XLVII HOSPITALITY NFL On Location provides complete packages to experience Super Bowl XLVII in New Orleans!

Packages include game tickets as well as other amenities. NFL On Location guests will experience premium food and drink along with player and cheerleader appearances and other exceptional Super Bowl entertainment elements during the day. Offered as part of complete Super Bowl package only.

VENUE: Mercedes-Benz Superdome and Club XLIV TIME: 1:30pm–4:30pm, postgame for 90 minutes WEB: www.nflonlocation.com GAME DAY FAN PLAZA DRIVEN BY GMC Sponsor exhibits, interactive games, concessions and live entertainment.

VENUE: Champions Plaza, Mercedes-Benz Superdome Garages 1 & 2 TIME: 1pm–5pm TICKETS: Open only to Super Bowl XLVII ticketholders once cleared through security; no separate ticket or credential required SUPER BOWL XLVII AFC-NFC World Championship Game VENUE: Mercedes-Benz Superdome TIME: Kickoff at approx. 5:25pm CST TICKETS: Super Bowl ticketholders only WEB: www.superbowl.com

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

NFL EXPERIENCE DRIVEN BY GMC

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WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL 14

© 2013 The Louisiana Department of Culture, Recreation & Tourism

N W O T D N U O ation R m r o A G n Inf o i t N a I t r T T nspo a r E T G

Want to explore New Orleans? See the ways you can get around town and don’t forget that you can walk almost everywhere.

PEDICABS 504.274.1300 504.488.6565 504.891.3441

The rates are set by the city. They’re approximately $1 per block per person. The average ride is usually $6 to $9 per person.

Yellow Cab Checker Cab Nawlins Cab White Fleet Elk’s Elite United Cab American Taxi U S Cab Service Hawk & Jet Cab Coleman Cab New Breed Alliance Patio Cab

PJ MORTON

A cab ride costs $33.00 from the airport to downtown for one person and $14.00 (per passenger) for three or more passengers.

BUS & STREETCAR Standard Fares

CABS Checker-Yellow Coleman Cab Co. United Cabs Co. White Fleet Cab Co. Yellow-Checker Cabs New Orleans Carriage Cab

504.821.8222 504.583.4024 504.367.6767

504.943.2411 504.586.0222 504.522.9771 504.822.3800 504.525.3311 504.207.7777 or 504.525.3311 504.207.7777 or 504.525.3311 504.207.7777 or 504.525.3311 504.522.9059 504.822.3800 504.822.3800 504.522.9771 or 504.524.9606 504.299.0386 504.296.7401 504.299.0386 504.586.0222 or 504.586.2222 504.586.0222 or 504.586.2222 504.872.0221 504.891.6484

Streetcars Buses Transfers

$1.25 $1.25 $0.25

Senior Citizens (65 years old and over, with ID) Streetcars Buses Transfers

$0.40 $0.40 FREE

Jazzy Passes 1-Day 3-Day

$3.00 $9.00

Buses and streetcars start as early as 6 am and go as late as 8:30pm (on average).

The RTA has developed a number of tools to help make getting around New Orleans easy and convenient. For more information on specific stop locations and pickup times, please visit: www.norta.com/rider_tools.

CLICK N PARK Driving? Be sure to visit https://sbxlvii.clickandpark.com.

Know before you go!

@PJMorton Solo Recording Artist/ Member of Maroon Five

New Orleans is my home. It made me who I am. It gave me my love for music and taught me about its ability to move people. I’ve since moved away and traveled around the world and it has only confirmed just how special this place is.

There’s “N.O.” place like home.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

NOLA Pedicabs Need a Ride Bike Taxi Unlimited

Liberty Bell Sunset Veterans Cab

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E L F THE N E D I U G FA N JA N 3 0 TO FEB 3

We are excited to be back in New Orleans for the Super Bowl.

New Orleans is hosting its 10th Super Bowl this week and we are pleased that our fans will have the opportunity to enjoy this great American city.

Much has changed since New Orleans first hosted the Super Bowl in 1972. The Super Bowl has become much more than just a game—it’s a week-long experience. One of the top events of Super Bowl week is the aptly named NFL Experience Driven by GMC, which makes its third appearance in New Orleans this year.

Roger Goodell NFL Commissioner

From its modest beginnings 21 years ago inside a small convention center in Minneapolis to the expansive set-up this year inside the New Orleans Ernest N. Morial Convention Center, the NFL Experience is one of the most popular Super Bowl traditions.

With new attractions added each year, the NFL Experience presents a unique opportunity to get inside our game throughout Super Bowl week.

The NFL Experience also benefits the local community. Through the Super Bowl XLVII Legacy Grant, proceeds from the NFL Experience help fund the renovation and beautification of five New Orleans Recreation Development Commission facilities and improvements to the NFL New Orleans Youth Education Town.

Special thanks go to the Benson family, the New Orleans Saints, the New Orleans Super Bowl XLVII Host Committee, and thousands of local volunteers that devote their time to making this event so special.

We join GMC and many other partners in welcoming you to the NFL Experience.

We appreciate your interest and support.

VINCE LOMBARDI TROPHY

THE

M O R F R E LETT IONER S S I M M CO

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Big Game, Big Fun! Game time is right around the corner. You are about to experience the sights, sounds and sensations that NFL players encounter all season long.

What is it like to attempt a game-winning field goal as rushing defenders try to block the kick? How far can you punt, pass or kick a football as spectators watch your every attempt?

How difficult is it to run a pass pattern between defenders and catch a whistling pass in midstride?

The NFL Experience Driven by GMC, the NFL’s interactive theme park, located at the Ernest N. Morial Convention Center, is the place to find out. This year, with more than 75 interactive elements for visitors of all ages, the NFL Experience promises to entertain football fans.

The theme park is a dream come true for NFL fans, young and old alike, with a chance to view breathtaking action from the NFL Network, inspect rare artifacts from the Pro Football Hall of Fame, learn how footballs are made and take the Quarterback Challenge. Fans can also learn more about the NFL’s health and safety work and community outreach through interactive exhibits, shop for Super Bowl merchandise and much more. Kids have their own spot, too! NFL Rush Zone offers younger fans the opportunity to tackle adult-style challenges with relaxed rules and downsized equipment.

Join us in celebrating the great game of football and be part of the NFL Experience as it marks its 21st year of entertaining more than two million visitors with a unique assortment of interactive games, tests of skill, memorabilia and appearances by NFL players past and present. This is YOUR big day! The memories are waiting.

For more information, please log on to SUPERBOWL.COM.

TIMES AND DATES THE NFL EXPERIENCE will be open to the public for five days, from January 30 – February 3. Tickets ($25.00 for adults, $20.00 for children 12 and under) can be purchased at the box office, online (at SUPERBOWL.COM) or by phone (866-TIX-4NFL).

Tickets purchased through Ticketmaster are subject to a service charge. NFL prefers Visa.

HOURS OF OPERATION January 30 ×

3:00 PM – 10:00 PM

Wednesday

General Admission

January 31

10:00 AM – 10:00 PM

Thursday

General Admission

February 1

10:00 AM – 10:00 PM

Friday

General Admission

February 2

10:00 AM – 10:00 PM

Saturday

General Admission

February 3

10:00 AM – 4:00 PM

Sunday

General Admission

× Saints Fan Appreciation Day

ATTRACTIONS SPONSORS

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games XBOX KINECT RETURN TO GLORY Adults and children can experience the sensation of fielding a booming punt launched from an automated machine.

GMC’S PROFESSIONAL GRADE CHALLENGE Run a pass route and break free for a pass reception.

EXTRA POINT KICK PRESENTED

BY NFL EXTRA POINTS Try to convert an extra point through NFL uprights.

BRIDGESTONE’S PUNT, PASS, AND KICK A replica of the annual nationwide competition for youngsters consisting of one Punt, one Pass and one Kick.

CASTROL’S SPEED & MOBILITY Take a handoff and run through read-and-react obstacles before throwing a pass to a larger-than-life receiver.

CASTROL’S TRAINING CAMP Stop by Castrol’s Training Camp to race through a series of obstacles and train like the Pros!

BREAST CANCER AWARENESS’ A CRUCIAL CATCH GAME 1 Throw a touch pass with enough arc to clear the defender and enough aim to drop it into the target.

M&M’S LET IT FLY Take aim downfield, and find out how far you can throw a spiral.

UNDER ARMOUR’S QUICK RELEASE See how the speed of your passing release compares to some of the quickest passers in the NFL. BREAST CANCER AWARENESS’ A CRUCIAL CATCH GAME 2 Test your receiver skills as you run a passing route and catch a pass from a jugs machine.

CLINIC FIELD FUELED BY GATORADE Watch and learn from USA Football coaches and NFL players about football from various clinics, competitions, and demonstrations. On field clinics are open to boys and girls ages 6-14.

NFL rush zone for kids DMI FUEL UP TO PLAY 60 ZONE Eat Healthy. Get Active & Meet NFL Players. Come by and learn more about the importance of choosing good-foryou foods and staying active. Kids ages 6-12 can also participate in one of the daily youth clinics hosted by NFL players & the National Dairy Council.

KINECT FOR XBOX 360 Entertainment is more amazing with Xbox.

Put your whole body in the action like never before.

Don’t miss out!

KID’S LONG SNAP Kids can test their ability to snap the ball like a Pro. KID’S QUARTERBACK CHALLENGE Test your passing skills.

SNICKERS’ FIELD GOAL KICK Test your ability to kick a field goal through NFL uprights.

GEAR UP & GO Kids can try on actual NFL equipment and feel like a Pro.

GMC’S TOUCH PASS Master one of the most difficult throws for an NFL Quarterback by throwing the ball on an arc over a defensive player and into a net.

KID’S TRAINING CAMP Kids have the opportunity to race through a series of obstacles.

UNDER ARMOUR’S RUN TO DAYLIGHT Race down the field against your opponents in a 40-yard test of speed .

UNDER ARMOUR’S QUARTERBACK CHALLENGE Showcase your passing accuracy.

KID’S EXTRA POINT KICK Test your ability to kick a field goal through scaled down NFL uprights.

FANTASY FACE PAINTING Show your team spirit by getting your face painted.

NFL PLAYER READINGS It’s story time! Let your kids sit back and listen as an NFL player reads to them.

ARTS & CRAFTS Color in your favorite team Rush Zone characters.

YOU MAKE THE FLAG An interactive arts and crafts activity where youth of all ages can participate in creating a personalized officiating flag.

EXHIBITS

SUPER BOWL LEGACY GRANT Annual $1 million contribution for major capital improvement projects within the Super Bowl Host City.

SUPER BOWL XLVII MEMORABILIA SHOW PRESENTED BY PANINI AMERICA & TOPPS The ultimate trading card show featuring displays from leading exhibitors and rare collectibles.

NFL NETWORK STAGE The NFL Network is your official television home for Super Bowl week. Check out our live broadcasts!

NFL FÚTBOL AMERICANO The NFL’s contributions to Hispanic players throughout the history of the League, and the NFL’s passionate Hispanic fans.

PRO FOOTBALL HALL OF FAME A look into Pro Football’s glorious past with rare mementos on display.

NFL INTERNATIONAL Visit the NFL International exhibit to see how American Football has gained fans overseas.

ENTERTAINMENT STAGE Showcase stage in the heart of the NFL Experience featuring local groups and interactive fan activities.

WHAT’S IN A NAME Have you ever wondered how your favorite team got its name? Find out how at What’s in a Name.

HEALTH AND SAFETY: THE IMPORTANCE OF HELMET FIT Try on helmets and learn about the ways helmet manufacturers are working to help make sports safer through properly fitted helmets.

ROAD TO THE CHAMPIONSHIP Get the best play of highlights as the video display counts down winners of each divisional match up on the road to the Super Bowl Championship.

DON SHULA COACH OF THE YEAR Honoring the football coach who best exuded integrity, achievement and leadership across all levels of the game.

NFL NETWORK THEATER Take a seat and relax in the NFL Network Theater to watch “This is the Moment,” an action packed film highlighting the road to Super Bowl XLVII. NFL LOCKER ROOM Visit a replica of an NFL locker room as it appears on game day and experience the sights and sounds of the NFL behind the scenes at NFL Locker Room.

AFC/NFC DISPLAY Stop by and see the AFC Lamar Hunt and NFC George S. Halas Championship Trophies.

GREAT CALLS IN SUPER BOWL HISTORY Listen to four iconic Super Bowl radio broadcasts with Bose sound and re-live these amazing Super Bowl moments at Great Calls in Super Bowl History.

NFL DRAFT SET Visit the official Draft set and take your spot behind the podium.

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EXHIBITS (CONTINUED) SALUTE TO SERVICE An exhibit highlighting the NFL’s commitment to supporting our Armed Forces.

NFL KICKOFF All of the exciting highlights captured from NFL Kickoff week in New York.

NFL PRO BOWL See exciting video highlights, historical records and images from NFL Pro Bowl.

YEAR OF THE SUPER BOWL XLVI CHAMPION EXHIBIT From the moment the clock hit zero in Indianapolis to the start of the 2012 season, follow the Super Bowl XLVI Champions, the New York Giants.

SUPER BOWL RINGS AND FOOTBALLS See the collection of all 46 Super Bowl rings and Wilson footballs up close!

EVOLUTION OF THE SHIELD Learn how the NFL Shield has evolved since 1960 at Evolution of the Shield.

CHRONOLOGY OF PRO FOOTBALL Trace through iconic moments and developments that make the National Football League what it is today.

WALTER PAYTON MAN OF THE YEAR Visit the Walter Payton Man of the Year display, an award given to the NFL player who best exhibited charity and community service for the 2012 season.

NFL COMMAND CENTER Step into the world of stripes where YOU MAKE THE CALL! Explore the NFL Command Center, chat with NFL Officials and learn about our Football Officiating Academy.

VINCE LOMBARDI TROPHY See the Vince Lombardi Trophy; football’s most prestigious award.

NFL EXPERIENCE AUTOGRAPH STAGE PRESENTED BY LENOVO Get free autographs from past and present NFL stars.

BREAST CANCER AWARENESS EXHIBIT Take a look at this important exhibit highlighting the NFL’s A Crucial Catch campaign, featuring pink items worn by players, coaches and referees.

LOOK LIKE A PRO Step inside a uniformed body-cast mold bearing the insignia of your favorite NFL team and have a friend snap your photo.

SPONSORS GMC’S NEVER SAY NEVER BROADCAST BOOTH & NFL PLAYER APPEARANCES Step into the broadcast booth, get behind the desk and create your own video play-by-play of one of the three GMC Never Say Never finalist plays. Then, share your video with family and friends through your own social networks. Also, meet NFL players and receive an autograph!

GMC’S PRO GRADE CATCH PHOTO & NFL PLAYER APPEARANCES Visit the GMC display to meet NFL players, receive an autograph and have the chance to win a new GMC vehicle.

Fans can also take their own GMC Professional Grade Catch souvenir Super Bowl photo to share with their family and friends.

UNDER ARMOUR’S NFL SCOUTING COMBINE EXPERIENCE Under Armour challenges fans to test their Scouting Combine skills just like the top NFL prospects.

PEPSI & FRITO LAY Pepsi and Tostitos “kneaux how to party” and we want you to join us. We’re bringing Bourbon Street to NFL Experience, complete with opportunities to create your own halftime show, test your football-throwing accuracy, and show off your best touchdown dance moves. So c’mon and let’s party!

BRIDGESTONE PERFORMANCE MOMENT An interactive experience that pays tribute to NFL Performance Moments and invites you to capture and share a Bridgestone Performance Moment of your own.

THE VERIZON TRAINING GROUND Step onto the field in the Verizon NFL Training Ground and put your skills on display. Test your speed in the 40-yard dash, throw with the accuracy of Drew Brees, celebrate a touchdown like Hakeem Nicks, and show off your football knowledge with NFL Mobile as you gain points to climb to the top of the leaderboard. You won’t want to miss this exclusive NFL experience brought to you by Verizon!

CARTOON NETWORK Cartoon Network takes you through an interactive experience with your favorite characters from Ben 10 and Adventure Time!

WWL-TV BROADCAST STAGE WWL-TV, Channel 4, will broadcast daily from the NFL Experience inside the Convention Center.

The station is also airing a half-hour program each night at 6:30 p.m. “New Orleans Live” will kick off on Monday, January 28th and run through Friday, February 1st.

The program showcases all of the excitement surrounding the Super Bowl, covering news, sports, and entertainment, and celebrities.

PCFSN OBSTACLE COURSE With its leader, Saints quarterback, Drew Brees, The President’s Council on Fitness, Sports & Nutrition challenges kids to “PLAY 60” in the President’s Challenge Activity Zone. Match up against elite competition along with some surprise All-Stars and get in the zone!

BUD LIGHT BUILD-A-BAR It is the hottest place to drink the coldest beer and cheer your team on to victory. Here we go!

USA FOOTBALL HEADS UP TACKLING Learn and practice Heads Up Tackling with USA Football, the official youth football development partner of the NFL.

WILSON FOOTBALL FACTORY See how official NFL game balls are individually produced. Authentic Super Bowl XLVII Game Balls will be manufactured and sold on site.

BOSE Listen to the L1® Model II Portable Line Array System at Great Calls in Super Bowl History. The highestperformance system from Bose.

QUAKER OATS EPIC NFL ADVENTURES COURSE Quaker Oats is helping to power your play by bringing imagination to life through an oversized obstacle course that tests agility, accuracy and speed across multiple activity stations featuring larger-than-life representations of your favorite Quaker Oats breakfasts and snacks.

NEW ERA SIDELINE EXPERIENCE Test your Super Bowl knowledge in Touchdown Trivia, show off your football skills at the green screen and create your own art or mini New Era 59FIFTY cap at the Kids Korner. Prizes and giveaways will be available each day!

NFL EXTRA POINTS PHOTO BOOTH Stop by the NFL Extra Points Credit Card photo booth experience and have your picture taken using innovative stop-motion video technology. See yourself in HD and share your New Orleans “extra points” moment with friends and family.

NFL AUCTION Check out the modern and vintage memorabilia at the Hunt Auction booth.

POINT OF SALE NFL SHOP AT SUPER BOWL PRESENTED BY VISA Marvel at NFL licensed products from all 32 NFL teams in an eye-catching display and shop the largest collection of Super Bowl XLVII merchandise.

FEDEX SHIPPING CENTER Send home your Super Bowl souvenirs from the convenient FedEx Office Shipping Center located right outside of the NFL Shop.

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ence L Experi F N e h t , please y e about r a o D m n o n i r eciat To lea an Appr F s t n i a M. and S OWL.CO B R E P U visit S

NOLA Neighborhoods Lake Pontchartrain The University of New Orleans

Municipal Yacht Harbor

New Orleans Arena Southern University

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New Orleans Marina

New Orleans East

Pontchartrain Park

Gentilly Lakeview Bucktown Dillard University

City Park

10

610

10 610

610

10 Fair Grounds

Cemeteries

Esplanade Ridge

Metairie

10

Treme

Xavier University

Mid-City 10

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

Armstrong Park The French Quarter

10

Downtown/ CBD

Mercedes-Benz Superdome

Tulane University

Marigny Bywater

Lower Ninth Ward Arabi

The French Market Jackson Square

Spanish Plaza Train/Bus Station

Carrollton

Upper Ninth Ward

Chalmette

Woldenberg Park

N.O. Arena Arts/ Warehouse District

The Riverwalk

Algiers

The Convention Center

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Loyola University

Mardi Gras World Streetcars

Audubon Park Audubon Zoo

The Garden District

Terrytown 90

Uptown Gretna

The “Fly”

Harvey

Mississippi River Westwego

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CENTERFOLD MAP INSET

Canal Line Riverfront Line

Park/Square

Attraction

Loyola Line St. Charles Line

Map Inset Available

© NewOrleansOnline.com, 2012

Marrero

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X U A E G nce U e i r O e Y xp

E ay E R D e O m F E ur Ga o B Y e nc W O Enha N K

@chefjohnbesh Chef/Owner August, Besh Steak, La Provence, Lüke, The American Sector and Soda Shop, Domenica and Borgne

New Orleans will forever be my love, my home and my passion. She leaves an indelible mark on the minds and hearts of visitors and inhabitants alike. She’s got such personality, with a cast of true characters that love her equally as much as I.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

JOHN BESH

19

GOING TO THE SUPER BOWL?

Connect with the NFL in NOLA: For exclusive offers and info, text SUPERBOWL to 69635 (MYNFL) or follow @SUPERBOWL.

GAME DAY FAN PLAZA DRIVEN BY GMC

GAME DAY PARKING u Use the official parking website of Super

u Tailgating is not allowed in the

Bowl XLVII to reserve and pay for parking, get transit directions and learn of any

1 located on Lasalle St. between

https://sbxlvii.clickandpark.com

separate ticket or credential required u It will take place at Mercedes-Benz Superdome

Garages 1 & 2 and Champions Plaza

Perdido St. and Gravier St. u Oversized vehicle ADA parking is located

u Parking lots, listed below, are identified

u Opens simultaneously with security

checkpoints at 1:00pm and closes at 5:00pm

in Yellow Lot 9 located on Rampart St.

by direction AND color/zone: • North – Green

once cleared through security; no

u ADA parking is located in Green Garage

special rules in effect for the Super Bowl: u Parking lots open at 10:00am

u Open only to Super Bowl XLVII ticketholders

parking lots on game day

between Julia St. and Girod St.

u Sponsor exhibits, interactive games,

u All security checkpoints are ADA accessible

concessions & live entertainment

Prohibited Items in Stadium

• Backpacks

• Northwest/West – Blue • East – Yellow

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

SUPER BOWL SCREENING PROCEDURES FOR SPECTATORS Security screening at the Mercedes-Benz Superdome will be significantly heightened for the Super Bowl. Many items usually permitted in NFL events will not be allowed into the Super Bowl. The National Football League and the Police Department strongly recommend that spectators minimize the number and size of all items carried into the Dome.

All items carried by spectators will be carefully inspected and potentially not allowed into the Mercedes-Benz Superdome. Spectators are urged to bring nothing larger than a very small purse or bag. The NFL, the Mercedes-Benz Superdome and the New Orleans Police Department will not hold prohibited or excluded items for spectators.

Additional Information Cameras and Binoculars – Small cameras and binoculars will be allowed. No spectator cameras with lenses over six inches (6”) long will be permitted. Again, camcorders will be prohibited. *Items purchased in Fan Plaza on Game Day will be allowed in the Mercedes-Benz Superdome.

Prohibited items and items determined to not be appropriate for entry into the Dome will be the responsibility of the ticketholder and

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The following list is a guide only. It is not intended to be all-inclusive.

• Bottles u

Fireworks

u

Frisbees

u

Food (unless purchased at an NFL Venue)

u

Footballs

u

Laser Lights and Pointers

u

Mace / Pepper Spray

u

Noisemakers and Horns

Beach Balls

u

Poles, Sticks, Missile-like objects of any kind

Beverage (unless purchased at an NFL venue)

u

Strollers

u

Camcorders

u

Tripods

u

Containers of any type:

u

Umbrellas

• Aerosol Cans

u

Weapons, Knives and Explosives

u

Alcohol (unless purchased at an NFL Venue)

u

Animals (except assistive animals)

u

Bags measuring larger than 12” in any dimension

u u u

Banner (any object that obstructs the view of another)

• Coolers (of any size)

cannot be accepted or checked by the NFL, the Mercedes-Benz Superdome or the New Orleans Police Department. We urge spectators to secure these items in vehicles or hotel rooms.

The cooperation, patience and understanding of spectators is greatly appreciated by the National Football League, the MercedesBenz Superdome and the New Orleans Police Department. The cooperation of all spectators will greatly aid in the level of security provided to all in attendance at these events.

SECURITY SCREENING ON GAME DAY BEGINS AT 1:00PM. PLEASE COME EARLY TO AVOID DELAYS AND SPEED THE ENTRANCE OF ALL SPECTATORS.

NFL TICKET EXCHANGE NFL Ticket Exchange by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVII tickets. Visit NFL.com/TicketExchange or the Sheraton Hotel located at 500 Canal Street from Jan 30-Feb 3. Fans can buy Super Bowl XLVII resale tickets up to Kickoff on Super Bowl Sunday.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

Where Y’at in the Dome?

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WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

Get your Official Super Bowl XLVII Merchandise

22

Shop the NFL! Go to NFL Shop at Super Bowl to GEAR UP in official Super Bowl XLVII merchandise!

Stop by the Custom Zones to personalize your Super Bowl souvenirs!

NFL Experience, New Orleans Ernest N. Morial Convention Center, Hall A

Text SUPERBOWL to 69635 for more information about special events and promotions.

418 N. Peters St.

O F N I ain.

T g A t N A e. Ea v o R L .

U A augh L T . t a E RES

From Angry Grits to Creole Diva Dawgs, New Orleans cuisine truly has something for everyone. This city does everything from elegant chic to late-night burger joints with a style and flavor all its own. Since there are hundreds of restaurants – too many to list here – we recommend you download GO NOLA,

the Official Tourism App of the City of New Orleans.

Whether you’re trying to wake up your taste buds or take them out for a night on the town, begin your search for the perfect New Orleans meal with the complete restaurant listing available on this free app, available for iPhone and DROID.

PEYTON MANNING

Hungry for restaurant info?

Download GO NOLA.

The New Orleans Super Bowl XLVII Host Committee would like to thank the Louisiana Restaurant Association (LRA) and Tales of the Cocktail for their assistance in securing food and specialty cocktails for all official New Orleans Super Bowl XLVII Host Committee events.

It’s hospitality partners like these that are instrumental in the success of these events. The Host Committee would also like to extend a special thanks to the following LRA member restaurants for their participation and donations to the Super Bowl XLVII Media Party.

• 531 Liberty

• Cupcake Fairies

• Pat O’Briens

• 801 Royal, NOLA Food & Spirits

• Deanie’s Seafood

• Phil’s Grill

• Acme Oyster House

• Diva Dawg

• R’evolution

• Antoine’s

• Don’s Seafood in Metairie

• Root

• Arnaud’s Restaurant

• Earline’s Pralines

• Royal Oyster House

• Bayou Hot Wings

• Highly Seasoned Catering

• St. Marie

• Blue Runner Foods

• K-Paul’s

• Superior Seafood

• Borgne

• Katie’s

• Sylvain

• Bourbon House

• Lagniappe Luncheonette

• Taj Mahal

• Café Giovanni

• LCD Catering

• The Court of Two Sisters

• Café Reconcile

• Liberty’s Kitchen

• The JuJu Bag Café

• Capdeville

• Louisiana Seafood Promotions

• The Kitchen

• CC’s Community Coffee

• Manning’s

• The YakaMein Lady

• Cool Fruit Sensations

• Mardi Gras World Café

• Walk-On’s

• Cowbell

• Nirvana

• Whole Foods Arabella Store

• Creole Cuisine Restaurant Concepts

• Oceana Grill

• Zatarain’s

Quarterback, Denver Broncos/ New Orleans native

New Orleans is just different from everywhere else, from the sound of a brass band on the street corner, to the perfect shrimp po-boy, to the streetcar coming down St. Charles Avenue, it’s a place near to my heart that I will always call home.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

SPECIAL THANKS

• Parkway Bakery & Tavern 23

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WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

Everyone’s Talking About New Orleans AMANDA SHAW

TROMBONE SHORTY

TERRANCE SIMIEN

MARQUES COLSTON

TERRENCE OSBORNE

Musician

@TromboneShorty Musician

@ZydecoRocks Musician

New Orleans Saints Wide Receiver

Fine Artist

of 360,740 people really

Music is my life and it has

All of the unique cultures of

I love New Orleans because of

Hurricane Katrina, my wife

means that I have 360,740

been the focus of my life since

Louisiana seem to connect

its great culture and the strong

continually shared her

neighbors. I see them when I

I was a baby. We feel blessed

at this crossroads called

relationship we have with our

interest in returning but

go eat my favorite roast beef

here and hope you have a

Nouvelle Orleans, where

fans. People here are prideful

the kids were in school so

po-boy and when I wait in

wonderful time visiting and

everyone is welcome with

of their team and state. They

I didn’t want to move them.

line to eat Ms. Willie Mae’s

that you can feel and absorb

open arms!

have a strong passion for

One weekend, I visited New

Famous Fried Chicken.

that culture all over this city

everything they do.

Orleans for business. As

KEVIN GRIFFIN AND TOM DRUMMOND

@betterthanezra Musicians, Better Than Ezra

we’re so proud of.

DAVID MONTANA

IRVIN MAYFIELD

Chief of the Washitaw Nation

I stepped outside of my JONATHAN VILMA

hotel for lunch, an older

@jonvilma51 New Orleans Saints Linebacker

lady passed me and said,

@IrvinMayfieldJr Artistic Director, New Orleans Jazz Orchestra

Home is the smell of red Home is where at any time

I fell in love with NOLA the

and you can experience that

It’s not the music, the food,

you can hear the sound of

moment I got here, especially

through the food, culture,

the architecture or the art

a bass drum, trumpet, or

after my first year here in

and, of course, music. We are

that makes New Orleans

trombone playing a lively

2008. We had an 8-8 season

often on the road playing in

great. It’s the people. The

tune. Home is where you

and the city still cheered

various cities, but it is always

ones who have gone before

hear your family and friends

us on, sold out every home

great to come back home to

are just as present as the

ask, ‘How is ya mama?’ and

game and win, lose or draw,

New Orleans.

ones who are here now.

they really are concerned.

they had our back.

This city is unlike any other

beans, gumbo and jambalaya.

When we evacuated after

‘Hey baby! How ya doin today?’ She didn’t even know me and after two years, I’d understood what I had missed.

During Super Bowl XXXI in New Orleans the Green Bay Packers defeated the New England Patriots 35–21.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

I love that a population

Nobody throws a party like New Orleans. On behalf of the people of this great city, the Greater New Orleans Sports Foundation is proud to welcome you back to New Orleans for Super Bowl XLVII. 25

26

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

O D O T S XLVII l G w o N I er B p H u S T g E E Durin R 47 F

28. Sample a praline at a sweet shop.

1.

Take in the sights and sounds of Jackson Square.

11. Experience a cooking demonstration at the Crescent City Farmers Market.

2.

Join the parades during Carnival season and Mardi Gras in New Orleans.

12. Spend hours people watching in one of our great neighborhoolds.

3.

Stroll Royal and Chartres streets and window shop the arts, antiques and boutiques.

13. Dance down Frenchmen Street at night; many clubs don’t have a cover charge.

4.

View the world-famous architecture in the French Quarter.

14. Enjoy free oysters and music every Friday at Le Bon Temps Roulé music club.

5.

Watch the ships pass on the Mississippi River from Woldenberg Riverfront Park and listen for the Steamboat Natchez’s calliope.

6.

Visit The Historic New Orleans Collection and The Williams Research Center.

15. Find out about many of the festivals that the New Orleans Jazz & Heritage Foundation hosts throughout the year, like the Blues and BBQ Festival or Congo Square New World Rhythms Festival.

7.

Shop for mansions along historic St. Charles Avenue.

8.

Ride the Canal Street Ferry to Algiers Point and see the New Orleans skyline.

9.

Let the kids run around in the Sydney and Walda Besthoff Sculpture Garden in City Park.

DR. BOB Artist

My senses were opened to the sights, sounds and smells of New Orleans in 1957 at the French Market.

My parents and I were served chicory coffee, soft, hot, sugary beignets and cold chocolate milk outside. I was five.

30. Try on masks and boas in French Quarter shops.

31. Take a picture with Fats Domino, Pete Fountain or Al Hirt at Music Legends Park on Bourbon Street.

32. Tour the Global Green house in the Lower Ninth Ward.

33. Get a view of Jackson Square from Washington Artillery Park.

34. Make a wish at the fountain in Spanish Plaza.

35. Watch looming at Louisiana Loom Works on Chartres Street.

36. Check out the Fulton Street Mall.

37. Window shop on Magazine Street.

16. Browse the shops and stalls throughout the French Market.

38. See the swans from the Peristyle in City Park.

17. Tour Saint Louis Cathedral in Jackson Square.

39. Walk the nature trail at Jean Lafitte National Historical Park and Barataria Preserve.

18. Visit the New Orleans Museum of Art free on Wednesdays.

19. Venture into our “Cities of the Dead” for a self-guided day tour of a unique cemetery, especially Saint Louis Cemetery #1, the closest one to the French Quarter.

20. Bring a book on the Garden District and take a self-guided walking tour.

21. Find a Saturday art market and check out the local art scene.

40. Watch the sailboats race on Lake Pontchartrain from the Lakefront Park or watch the sunset from Lakeshore Drive.

41. See the Battle of New Orleans reenactment at the Chalmette Battlefield of Jean Lafitte National Historical Park and Preserve.

42. Pay homage at the National Shrine of Blessed Francis Xavier Seelos.

22. Listen to live music near the Joan of Arc Statue on Decatur Street.

43. Download the free GO NOLA app and take a free audio walking tour of the Treme, one of America’s oldest African-American neighborhoods.

23. Go upstairs at Arnaud’s for a tour of its Germaine Cazenave Wells Mardi Gras Museum.

44. Bike ride down the levee and take in the sights and sounds of the mighty Mississippi.

24. Ask Antoine’s for a tour of its 160-year-old restaurant.

45. Visit Verizon Super Bowl Boulevard.

25. Watch artists demonstrate glassblowing at Rosetree Blown Glass Studio, Studio Inferno or GlassWorks.

46. Listen to the rattle of the historic streetcar.

47. Savor the smells of the many restaurants as you stroll through the French Quarter.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

10. Volunteer at one of the many organizations helping to rebuild New Orleans’ residences.

29. Take a free self-guided audio tour of downtown and the French Quarter with the National Park Service.

26. Sit under 100-year-old oak trees in Audubon Park and/or City Park.

27. See beignets made through the kitchen window at Café du Monde in Dutch Alley.

27

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

IT’S GEAUX TIME

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OFFICIAL SOFT DRINK OF

SUPER BOWL XLVII

PEPSI, the Pepsi Globe and LIVE FOR NOW are trademarks of PepsiCo, Inc. ©2013 National Football League Players Incorporated. PBP158688

Thanks to Sponsors

THE NEW ORLEANS SUPER BOWL HOST COMMITTEE WOULD LIKE TO THANK THE FOLLOWING SPONSORS AND DONORS

S A R G I D R ter! s i A M , M thing e m o eS M Throw

In 2013, Super Bowl XLVII will take place in between the two weekends of Mardi Gras, turning a traditional two-week party into a threeweek celebration in the Big Easy. Mardi Gras always falls 46 days before Easter Sunday, and with New Orleans being a predominantly Catholic town, New Orleanians party to the max prior to the more somber, religious time of Lent. So put on your Mardi Gras beads, scope out the parade route, grab everything you own that is purple, green and gold and be sure to check out Mardi Gras!

Fri, Jan 25: Sat, Jan 26:

Sun, Jan 27:

Oshun

6:00pm

Uptown

Cleopatra

6:30pm

Uptown

Adonis

11:45am

West Bank

Pontchartrain

1:00pm

Uptown

Choctaw

2:00pm

Uptown

Sparta

6:00pm

Uptown

Pygmalion

6:45pm

Uptown

Pan American Life Insurance Group

Carrollton

Noon

Uptown

Iberia Bank

King Arthur

1:15pm

Uptown

Thor

2:00pm

Metairie

First NBC

FEB. 1 – FEB. 3 SUPER BOWL XLVII (No Parades in Orleans Parish) JEFFERSON PARISH PARADES Fri, Feb 1:

8688

Sat, Feb 2:

Excalibur

7:30pm

Metairie

Atlas

7:30pm

Metairie

Caesar

6:00pm

Metairie

HOST COMMITTEE DONORS Capital One Bank

IN KIND DONORS Chehardy, Sherman, LLP Chaffe McCall, LLP

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

2013 MARDI GRAS PARADE SCHEDULE:

New Orleans Mardi Gras parades resume on Wed, February 6.

See MardiGras.com for full schedule.

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we create chemistry that makes football fan-tastic 20

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Whether you are on the field or in the stands, look around and see BASF in action - from the stadium’s high strength cement structure and hurricane resistant foam roof, to the durable artificial turf and stadium seats. From the lightweight uniforms, sport shoes and protective gear to the sport drinks and their sustainable packaging.

We could go on, but we want you to watch the game.

At BASF, we create chemistry. www.basf.us

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FOLLOW YOUR TEAM. FOLLOW YOUR INSTINCTS. FOLLOW YOUR PATH. FOLLOW THE CALL OF A TRUMPET BECKONING YOU DOWN A WINDING ALLEY. FOLLOW THE INFECTIOUS SPIRIT, THE UNIMAGINABLE FLAVORS, THE INTANGIBLE SOUL.

WWW.NOLASUPERBOWL.COM • @NOLASUPERBOWL

SM

Photo Credit: Maurice’s Madness cocktail and Carousel Bar courtesy of Hotel Monteleone; Smoked ham hock and baked peanuts courtesy of Cochon Restaurant

Google Play is a trademark of Google Inc. Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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1/18/13 3:15 PM

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Start following your NOLA at GoNOLA.com, NewOrleansOnline.com or download the free GO NOLA app on the App Store and Google Play™

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WELCOME TO NEW ORLEANS.

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( 635) CALL TO GET NFL MOBILE

Airtime, message and data rates may apply for app download and use. Available on select smartphones. Subscription required for video content on all devices. Coverage not available everywhere. © 2012 Verizon.

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The entire season comes down to one game. The single greatest game in football – the Super Bowl. Stream LIVE coverage of The Big Game on Sunday, February 3rd on America’s Fastest 4G Network with NFL Mobile.

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WATCH SUPER BOWL XLVII LIVE ON NFL MOBILE.