In focus: LSports Betting big on LatAm

LSports CRO Yoav Ziv speaks to Gambling Insider about the sports data provider’s LatAm expansion plans and recent key strategic steps taken to establish its presence in the region Being a leading sports data provider comes with responsibilities. One of them is to constantly feel the market and identify opportunities to grow and expand. In that context, Latin America, undoubtedly one of the world’s fastest-growing betting markets, has been a major target in LSports’ long-term strategy since it started. Recently we’ve started to walk the talk with several key strategic steps that underscore our regional intentions.

Purchasing Data Rights

We’ve recently signed a landmark 10-year partnership with the Brazilian Basketball Confederation (CBB), making LSports the sole source of data for the country’s premier basketball league until 2031. This collaboration will include data generation for sports betting platforms while also allowing our partners to have exclusivity of video streaming for the sports betting market. We aspire to build a new standard of engaging Brazilian basketball betting experience and we’re certain we’ll meet this target. But we’re not stopping there. The CBB deal is just one of many planned partnerships in various sports and countries in LatAm that we intend to announce very soon, so stay tuned.

Statscore Acquisition

In November 2022, LSports announced the acquisition of Statscore. This strategic move bolstered our product offering and complemented our data collection process, allowing it to run full cycle thanks to Statscore’s broad and established scouting network. By deploying these scouts at various sports venues in LatAm, LSports aims to capture new data and verify the existing one, thereby creating a comprehensive and accurate data pool that sportsbooks all over the region could rely on 100%.

Boots On The Ground

LSports has recently established an official presence in LatAm for the first time since its founding and now has representatives in Brazil and Argentina who provide full support of sales, customer support and customer success services to clients. In addition, LSports will be present at various tradeshows in LatAm during 2023, where our team will showcase the company’s flagship products. This will provide us an excellent opportunity to connect with potential customers and partners, and better understand the region’s sports betting needs and pain points.

Full Localisation

LSports prides itself on having the widest sports fixture coverage in the market. This is true for every region in the world, let alone in LatAm, where we support every sport, league and competition you can imagine. All our products are fully localised for North American crowds to supply our customers (and their customers) with the best experience. The trust LSports has gained and the traction it has achieved in LatAm are evidenced by the fact that our AI-based betting tips tool, the BetBooster, is already being used by some of the top sportsbooks in the region; including Estrella Bet and Rivalo, and is generating much interest from others.