In focus: Sportingtech

Based in six offices around the world, the Sportingtech team has more than 10 years of experience in delivering solutions to the global betting and gaming industry. Managing Director Bobby Longhurst took on the top role in 2022 and brings over 20 years of commercial leadership experience from previous high-profile roles in the industry. He has since overseen launches into a host of new territories, delivering Sportingtech’s ambitious plans to extend its reach in emerging and regulated markets worldwide. As a result, it has now enhanced its footprint in Latin America and Africa after a number of hugely successful product launches.

With constant technological developments, the brand’s newest solution allows operators to seamlessly introduce a sportsbook offering into their existing front ends, while accommodating their current UI via an iFrame solution. Its single integration proved to be very popular, with plenty more due to integrate the solution to widen offerings in the coming months. also provides operators the same great benefits as full turnkey customers. This is significant because there are a lot of operators who see the benefit of a sportsbook but are not yet sure if the time-consuming process of building their own is worth the time and investment required. Already live with several partners, it has

As well as the introduction of new products to the industry, big plans are in place to develop the company’s platform to provide operators around the world with the most customisable and flexible turnkey solutions.

This will optimise and grow the brand quickly and easily, enhancing its reputation in new and emerging markets. The constant advancements will continue to showcase the platform as the industry’s gold standard.

Another successful launch of the platform with a new operator in Brazil further cemented the company’s standing in South America. Rapid growth is expected as the appetite for engaging betting opportunities increases in the region, alongsidge the growing ability to provide the solutions and technology to cater for the ever-changing needs of customers.

With bettors looking for a more customisable sports betting product, the flagship platform can provide this with leading data and widgets, as well as a range of options to give bettors control over their sports betting website with more than 100 sports, 1,300 betting markets, 500,000 pre-match and 400,000+ live events per year available.

To cater for the ever-changing needs of bettors, who want their sportsbooks and casino content to be easily accessible, there are over 9,500 games including slots, live dealer, bingo, poker and more available from 100+ leading casino games providers, giving players the best online casino content and gaming experience available anywhere, any time.

The platform made an immediate impact across Africa in 2022 after an agreement with 888AFRICA. The operator went online in four hugely diverse African markets – Kenya, Tanzania, Mozambique and Zambia – within a couple of months, both navigating many disparate elements and showcasing the speed at which products can go live.

While there is a clear focus on providingleading online solutions, the land-based offering from Sportingtech can elevate any brand’s retail product. These can be custom-built around a brand’s needs to provide a fully integrated turnkey retail experience across online and land-based sites with its multi-tiered system supporting an estate model for agents, shops and cashiers.

Whatever the vertical, Sportingtech has the knowledge and expertise to enhance the offerings of operators across the globe, as the brand continues to grow at pace and maintain its position within the industry.