In focus: BtoBet

Based in four offices around the world, the BtoBet team has considerable experience in delivering sports betting solutions to global regulated markets with the company placing emphasis on key regions such as Europe, Latin America and Africa, and new markets such as North America. The experience gained at the forefront of these advanced landscapes allows BtoBet to have a deep understanding of the requirements of the market, and anticipate bookmakers’ and operators’ needs.

The main distinct element that distinguishes BtoBet from other iGaming and sportsbook platform providers is its cutting-edge proprietary technology that allows operators to tailor their user experience according to each and every player profile. Such a personalised betting experience is possible with in-depth data harnessing reliant on a very wide bank of filters and parameters. This allows operators to not only offer a personalised experience on a micro-level but also maximise their player lifetime value through an increased rate of engagement.

Emphasis On Flexibility

By undertaking a scalable and fully customisable approach with its sportsbook platform, BtoBet ensures the flexibility that operators require to be unique in the market, differentiate their brand and give them the opportunity to personalise their offers through an interconnected omnichannel environment.

The Neuron 3 sportsbook platform is built from the ground up, having the operators’ requirements in place and is a sportsbook solution that seeks to leverage the operators’ market knowledge, with the product evolution and roadmap mirroring the customers’ feedback.

Among its main points of strength, it provides partners with a highly customisable UI with over 200 configuration options, thus ensuring a sportsbook’s unity in terms of appearance and experience when compared to competitors.

Parallel to its technological solutions, BtoBet also allows operators to leverage its knowledge and expertise through its managed trading services, a sportsbook management solution that simplifies the day-to-day operations for bookmakers through an ad hoc suite of services that reflects a particular bookmaker’s requirements.

Full Retail Solution For European And North American Markets

An expansion of its GLI-33 certified sports betting Neuron 3 platform, new retail solutions have been built for mature markets such as Europe and the North American market, and will connect land-based estates seamlessly to any online operation.

The new SSBT solution is highly modular, allowing different display options based on business preferences, and provides players with the operator’s full online betting offer. The introduction of the new OTC solution, with its advanced user account management and ability to control the odds displayed in multiple TV devices, provides operators with a complete retail sportsbook solution, enabling them to deliver a superior betting experience.

All the bets placed on both the SSBT and OTC are visible in the dedicated backoffice via a detailed reporting system, enabling managers to have a complete overview of their betting operations, thus ensuring a highly competitive retail sportsbook.

The solutions are not solely aimed at those bookmakers with a retail network, but also casino operators which can now offer their own sportsbook and control their brand and player experience, to seamlessly cross-promote and drive revenues across their entire business.

Dima Reiderman, BtoBet’s Managing Director commented that it is the company’s aim to be the one-stop shop for operators looking for a quality, flexible and superior sportsbook performance, whether online or retail. He added that BtoBet constantly seeks to support its operator partners to drive incremental revenues; and he is confident that BtoBet’s premium retail solutions, with their heightened functionality, will help that further.