Gambling Insider explores an abundance of new opportunities for the gaming industry in 2025
Industry experts give their views on payments and compliance
Deposit limits, esports betting and trade show reviews
SOCIAL BETTING: Gambling Insider explores the growing phenomenon THE HOT TOPICS: ROUNDTABLE:
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f there’s one thing the gaming market offers right now, it’s opportunity.
Heading into 2025, the industry is united in its excitement about Brazil’s upcoming regulation of iGaming and sports betting, while Canada’s second regulated jurisdiction also beckons in Alberta.
But that opportunity is not just restricted to the online market. For land-based gaming, the UAE and Thailand offer hopeful prospects for the future – ones that could even reshape the casino landscape as we know it.
As we approach 2025, then, we felt it was the perfect time for Gambling Insider to look ahead. In our main cover section, we explore developments in the aforementioned jurisdictions of UAE, Brazil, Alberta and Thailand, also analysing India’s potential and the notso-small matter of sweepstakes rising into a giant vertical of its own within North America.
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Whatever your stance on gambling, there is no denying the revenue opportunity for an industry that is always growing, always adapting to regulation and always changing with technology.
While some traditional methods of marketing may never go away – VIP managers, a heavy reliance on bonusing and free spins etc – new innovations are developing all the time, as the industry turns its focus towards retention, loyalty and “levelling up” systems.
There is, undeniably, so much to look forward to from an industry perspective, with new technology, new partnerships and inevitable M&A to come next year.
Hopefully, attitudes towards genuinely implementing responsible gambling will progress as quickly as the desire to please shareholders with quarterly profits, and new regulated markets like Brazil can learn the lessons of now-established regions that have been through it all before.
How can we look back at 2024? It was the year of more change than usual regulation wise: in the UK, US, Canada and Brazil. It was the year the industry most embraced AI, personalisation and gamification; and, on the trade show calendar, it was a year of lasts as iGB Live said goodbye to Amsterdam and ICE said goodbye to London.
To celebrate the end of a productive year for the sector, in this November/December issue of Gambling Insider magazine, we also look at: social betting, the Middle East’s impact on esports betting, payments & compliance, problem gambling approaches in Sweden and deposit limits.
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Elsewhere, we review the SBC Summit in Lisbon, hear from a bustling range of Insiders and review an equally bustling selection of new products to hit the casino floor.
Thanks for the memories 2024 – and we eagerly await our new horizons.
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Regular Gambling Insider contributor Gustaf Hoffstedt provides the perspective of the BOS, an association of online operators in Sweden
Another familiar face, Duncan Garvie, Trustee and Founder at BetBlocker, gives Gambling Insider his take on the effectiveness of players setting limits
Aeropay Founder & CEO Daniel Muller gives his take on an issue that will never stop being topical within gaming
We look into how investment from the Middle East has affected esports, much like it has football, and the subsequent impact on esports betting
Where is the gambling market on the rise, and are there any upcoming markets with potential to be a major contender? Gambling Insider checks out the numbers...
Source: United Arab Emirates Ministry of Economy (MOEC)
• With a national lottery now established and its first casino resort set to open in 2027, eyes have been on the UAE as a market with potential. The UAE may be primed for the casino hotel market, as hotel stay and spend has been increasing year-on-year.
• Hotel spending is shown to be increasing at a higher rate than the number of hotel guests, suggesting that tourists are paying more per person on their trips. This could be bolstered by casino resorts, where large amounts of spend can be generated by casino play and entertainment at the property.
• The UAE has been attempting to bolster its tourism industry as part of GDP diversification efforts. In 2023, tourism accounted for 11% of the UAE’s GDP, or AED 220bn ($59.9bn). The MOEC predicts this will reach 15% by 2031.
Source: Sportradar
• Sports are highly popular in Latin America and Brazil in particular, being the country with the highest number of match fixes, according to Sportradar. Indeed, in 2022, 152 matches showed suspicious activity in Brazil, more than Africa and North America combined. This number reduced to 109 in 2023.
• The Philippines has also seen a notable increase in suspicious alerts, from 37 to 65 year-on-year. Peru also saw sizeable match–fixing growth year-on-year, from 18 to 38. It is interesting that several emerging markets are also markets with high rates of suspicious alerts.
Source: Evolution Financial Reports
• Growth across all of Evolution's regional revenue segments has remained steady, with all segments reporting higher revenue in Q3 2024 than Q1 2023.
• Asia's quarterly revenue grew from €154m ($166.9m) in Q1 2023 to €202.2m, up 31.3%. LatAm grew 24.7% to €37.4m, while oher regional revenue grew 38.4% to €20.2m.
• At the start of 2024, Asia began outperforming Europe in terms of revenue, with Europe net revenue coming to €191m while Asia net revenue came to €197.6m. This trend has continued throughout 2024, with Asia making €7.3m more than Europe in Q3 2024.
Source: National Gambling Board
• Like many nations, Covid-19 caused a sharp decline in GGR in South Africa, according to reports from the nation’s National Gambling Board (NGB). However, the gambling industry in South Africa was shown to recover quickly despite the circumstances, with FY21/22 recording a GGR of R 34.4bn ($1.99bn) - more than the R 33bn reported for FY19/20.
• Indeed, while GGR from FY17/18 to FY19/20 grew by R 4.2bn, GGR from FY 21/22 to FY 23/34 grew by R 24.9bn. Of FY23/24’s R 59.3bn GGR, 60.5% came from bets and 29.3% came from casino. This market shift in favour of betting was first noticed during Covid-19, when sports betting overtook casino in terms of GGR contribution.
Suspicious matches by region
Source: Sportradar
• When looking into emerging markets, it is also important to assess the activity already present in the market, whether this is done by regulated channels or otherwise. Sportradar, for example, produces a yearly report on the regions most affected by match fixing, which may be important for new sportsbooks entering the market to keep in mind.
• Europe is the continent most affected by match fixing, with Sportradar reporting 667 incidents in 2023. However, regions like Asia have also seen significant increases in match fixings, from 161 in 2021 to 302 in 2023.
Brazil licence applications by volume since May 2024
Source: Macau Gaming Inspection and Coordination Bureau (DICJ)
• As of 1 October 2024, all operators who have not requested authorisation from the Prizes and Betting Secretariat (SPA) will be suspended. Moreover, operators that hadn’t requested authorisation through the Ministry of Finance’s betting management system SIGAP will be deemed illegal until gaining authorisation from the Treasury. Despite this, applications have continued to be placed on and beyond 30 September 2024.
• Operators have been requesting authorisation since late May, with the first listed by SIGAP being Kaizen Gaming under its Kaizen Gaming Brazil brand on 26 May. The biggest day for requests was 20 August, with 52 applications listed on the SIGAP website, as those who applied by this date would be included in the first wave of legal operators on 31 December. Applicants on this day included Stake Brazil, SkillOnNet and Meridian Gaming Brasil.
Gambling Insider tracks lottery/iLottery operator and supplier prices. Stock prices are taken across a six-month period (May 2024 to October 2024) –and from the close of the first available date of the month
• Six-month high - August (22.14 USD)
• Six-month low - May (19.90 USD)
• Market capitalisation - US$13.48bn (as of 1 October 2024)
• Six-month high - October (37.06 EUR)
• Six-month low - July (32.00 EUR)
• Market capitalisation - US$7.59bn (as of 1 October 2024)
• Six-month high - September (16.15 EUR)
• Six-month low - July (14.74 EUR)
• Market capitalisation - US$6.43bn (as of 1 October 2024)
• Six-month high - September (11.55 EUR)
• Six-month low - June (10.90 EUR)
• Market capitalisation - US$3.18bn (as of 1 October 2024)
• Six-month high - October (9.17 USD)
• Six-month low - May (8.46 USD)
• Market capitalisation - US$246.35m (as of 1 October 2024)
• Six-month high - August (36.70 EUR)
• Six-month low - September (34.00 EUR)
• Market capitalisation - US$888.94m (as of 1 October 2024)
• Six-month high - May (36.30 CAD)
• Six-month low - September (25.00 CAD)
• Market capitalisation - US$546.15m (as of 1 October 2024)
• Six-month high - August (1.23 EUR)
• Six-month low - October (1.14 EUR)
• Market capitalisation - US$750.5m (as of 1 October 2024)
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As the dust settles on another spellbinding Global Gaming Awards Americas ceremony at the Venetian, Gambling Insider looks back at the history of the industry’s most prestigious Awards
Over the past 10 years, the Global Gaming Awards has been an expanding source of prestige and celebration for all the best and brightest in the global gaming industry. After expanding into Europe from its Las Vegas roots six years ago, 2024 marks a year of change
for the Global Gaming Awards. A hugely successful first ever in-person ceremony for the Asia-Pacific region was held in Manila in June – and the awards bid a fond farewell to the Hippodrome Casino in London. The Global Gaming Awards Americas &
The first ever Global Gaming Awards take place at The Venetian Las Vegas, bringing together the finest minds from every corner of the industry.
After a successful first outing, the second Global Gaming Awards ceremony returns to Vegas. The winners are announced and it’s MGM Resorts International’s year, as it goes home with three Awards. The Global Gaming Awards are back at The Venetian for the third time, IGT and MGM Resorts International are, again, the biggest winners –taking home two Awards each.
The first ever Global Gaming Awards London ceremony is held in the UK’s oldest and most famous Casino –the Hippodrome.
The Global Gaming Awards announce expansive moves into Europe, as an additional annual ceremony is set to be held in London at the Hippodrome Casino.
EMEA now join the Asia-Pacific ceremony in recognising talent from across their respective regions. With the 11th Global Gaming Awards Americas now complete, all eyes turn to Barcelona for the new-look Global Gaming Awards EMEA 2025!
The Global Gaming Awards holds its third ceremony in London, in what will be –unbeknownst to all in attendance – the last in-person ceremony for over 18 months.
After four successful outings, the Awards celebrate half a decade in Las Vegas with the fifth ceremony.
The Awards do not return to the Venetian for the first time in six years and are instead held virtually in the midst of the Covid-19 pandemic.
Following a successful eight years of global awards ceremonies, the industry’s most prestigious Awards announce the opening of the self-nomination process for the first ever Global Gaming Awards Asia.
The first ever Global Gaming Awards Asia ceremony is held virtually, with Light & Wonder scooping two Awards – making it the biggest winners of the night.
The Global Gaming Awards’ flagship event marks its 10th iteration in Las Vegas for the 2023 ceremony.
The Global Gaming Awards Asia-Pacific makes its in-person debut in the Philippine capital of Manila.
The resilience of the industry’s best and brightest is celebrated virtually once again for the Global Gaming Awards London ceremony.
It’s a busy month for the Global Gaming Awards, which finally make their in-person return with the 2022 London Awards ceremony at the Hippodrome Casino.
In a grand return across the pond, the Global Gaming Awards comes back to the Venetian bigger and better, with a total of 15 categories of nominees. FanDuel is the night’s biggest winners this time around.
London’s final Global Gaming Awards ceremony takes place at the Hippodrome Casino, with the announcement that the newly branded EMEA Awards will be moving to Barcelona as of 2025.
The 11th Global Gaming Awards Americas ceremony takes place as the Awards moves into its second decade of operation!
from domestic tourism, while the remaining 75.9% came from international tourism.
Of the AED 220bn tourism value, AED 43.5bn was generated in revenue by hotel establishments in 2023, with 97 million guest nights reported that year. All that is to say, hotels are a significant part of the UAE’s financial plan, whether they host gambling or not, making high value hotel properties something of interest for the nation’s revenue plans.
With over 28 million guests occupying the UAE’s 210,000+ hotel rooms across 2023, the tourist market is far from small. Combined with accessibility to gaming facilities for non-Muslim expats, and the casino gaming sector might just have a sizeable market in the UAE. Moreover, despite its strict rules, the UAE has gradually begun to become liberal, suggesting that perceptions on gambling for locals may be changing too, atleast in certain areas. Fiorini adds: “Within segregated areas, it’s as if you are not in the UAE... Culture is changing within certain designated zones.”
Of course, with no casinos yet in operation, the make-up of clientele and its popularity is unclear. Though, the UAE’s first legalised gambling venture may provide some insights on what to expect.
The GCGRA granted its first licence for an authorised lottery operation in July 2024. The UAE Lottery is to be operated by licence grantee The Game LLC, a subsidiary of Abu Dhabi-based business Momentum. Lotteries have existed in the UAE to some capacity in the past, primarily in the form of charity
lotteries. These, however, did not follow the typical format of buying a lottery ticket or scratch card. As such, non-charity lotteries will provide a way for the UAE to dip its toes into the gaming market water to see how the public reacts. However, aside from the lottery and land-based casinos, what else can we expect from the UAE?
According to the GCGRA website, it ‘has a mandate to regulate and oversee all commercial gaming activities in the UAE, which include lottery, internet gaming, sports wagering and land-based integrated gaming facilities or resorts.’ That perhaps suggests a future launch of iGaming and sports betting is not completely off the table.
Gambling Insider explores the UAE’s connection to esports later in this issue, though across the UAE, sport plays a significant factor. With the Dubai World Cup horseracing tournament, traditional camel racing and billions spent on a range of global sports teams (Abu Dhabi-based Abu Dhabi United Group is the owner of Manchester City, for example), sports betting has the potential to be profitable in the UAE. However, it is the nation’s iGaming market that is being touted as having real potential – possibly even posing a challenge against Malta.
With Wynn already setting its anchor in the UAE, for global industry players, the nation has been showing promise; something reflected on by BettingJobs CEO Jennifer Innes. “Dubai is a
really attractive location,” she tells us. “It’s far easier at this moment in time to ask someone to relocate to the UAE than it is to Malta; the volume of applications we would have for roles in the UAE far outweigh that of Malta, for example.”
Such a remark should be one that puts into perspective just how many heads are turned to the UAE – when Malta, the iGaming industry capital, is losing out on staff. Indeed, “after lottery, it will be online gaming that licences in the UAE. In addition, there has been recent changes meaning that there will now be two licences granted per Emirate - one land based, such as The Wynn in RAK, and one online.” says Innes. “As well as that, if you layer on a lot of African-facing companies, you have to fly through Dubai to get to Kenya or the DRC. It’s far easier to ask someone to relocate to Dubai with their family than it is to ask them to relocate to the DRC or Nigeria or Kenya. There are even other impacting factors, like the war in Ukraine. A lot of individuals, Russians, Ukrainians, have also chosen to move to the UAE for safety and stability. Then there’s Europeans, Canadians, Indian and Filipino nationals that go there because, well, I guess it’s another frontier, isn’t it?”
For Innes, the UAE is an opportunity to be a part of an industry in its infancy. While she was clear that the casino front of the market would be focused around Abu Dhabi, Dubai holds particular interest for African, Asian and Indian facing brands, due to the region’s diverse population. If the UAE launches iGaming, meanwhile, it will be a step ahead of the land-based only Macau...
“Parimatch are growing. They’ve relocated and have an office there,” Innes says. “Pragmatic Play, they now have a commercial office there and they’re actively looking to move a lot of their commercial from Malta so they can facilitate the greater Gulf region, and India, Pakistan and Bangladesh. I think what we’ll see as the region matures is more of the larger gaming companies looking to open up. At the moment, it’s just so much in its infancy.”
As Innes stated, the market in the UAE is still in its infancy. A lottery, experienced authority and in development casino-hotel is not that much to go on when predicting the value of the market, but if the interest from other operators like MGM and the Government’s push for tourism GDP is anything to go by, it is likely the UAE will not stop at just one casino-hotel.
When asked if the UAE has the potential to be something akin to the Vegas of the Middle East, Fiorini concluded: “I think a lot of businesses should be looking close to the UAE because, of course, I believe there is going to be huge room for expansion... But yes, I believe [the UAE] will become a new Las Vegas.”
Brazil performed quite the feat by getting its heavily delayed ordinances back on track, only to change the goalposts again. Neil Montgomery joins Gambling Insider to unpick the market’s self-in icted growing pains
To begin, could you give us a brief update/ overview on both the positives and pressure points of the state of play in Brazil at this moment?
The main positive is that all the regulations have now been issued as of 31 July. Since then, there have been a lot of ups and downs. There continues to be a dispute between the Federal Government and states, especially the state of Rio de Janeiro, because Rio is the only state that benefits from a specific paragraph of the federal law that recognises an acquired right to issue its own licences. What is important about Rio is that its licence holders can currently accept bets from outside of state territory. This has created a lot of turmoil. Elsewhere, in the week
of 17 September, the SP regulator issued ordinance 1475, which in practice moved forward the cutoff date of the transitional period from 31 December to 1 October. This has led to complete havoc in the market. Not least because it cut the transitional phase by three month; this, in my opinion, violates the federal law, which stipulates six months at least for the transitional period. Before, everything was fine, everybody was getting their skates on producing their applications. Then this ordinance that came out on 17 September said applicants that had already filed by the end of the day on 17 September would have the ability to stay active and operational until 31 December while their applications were being processed. Now, as
payments, Brazil’s most used payment method, for betting. Why do think this proposal has been brought to the authorities now?
That was actually I a comment from the President of the Federation of Banks (FB) in Brazil. What has happened in the last few months is that many sectors of the economy and society, including the banks, have produced reports saying Brazilians are spending their life savings on betting and that families are getting indebted. Subsequently, something of an agenda against betting companies has begun to proliferate. Unfortunately, the betting industry has not been capable of joining forces and combating all this negative publicity they’re getting. Regarding PIX, for those who don’t know, it is a payment method that accounts for a large percentage of transactions in the betting industry and all other industries in Brazil. A few people have been urging the Government to change its mind when it comes to PIX and gambling, regarding the amount that could be wagered with PIX.
heard from the regulator is that the majority of applications were very poor. This means there is a large likelihood they will not meet all the requirements needed to obtain the licence. Remember that the federal regulator’s original expectation was to have around 40 licence applications. Now we’re at five times that in total. Of course, that is obviously good news for the Government because each one must pay BR30m ($5.4m). However, we will have to see how many will actually make it to the finish line.
Another licensing-related pressure point is the very high fee that operators must pay for the federal licence – although this, clearly, hasn’t affect business either. Why do you think fees are so high?
of the 11 October, the federal regulator has begun blocking all websites that are not on that list. Apparently, they may be blocking more than 2,000 websites accessing the Brazilian market.
One of the main points of contention earlier this year when we last spoke was the issue of regional vs federal licence applications. How has this played out thus far and what do you see happening moving forward?
Yes, running parallel to everything previously mentioned, there is also a lot of activity in court involving the federal regulator and the regulator from Rio de Janeiro. Rio de Janeiro has taken legal action against the Federal Government in the federal courts of Brasilia, saying that since the state regime is totally separate to the federal regime, they were not subject to any of the ordinances of the SPA –practically stating, ‘we’re not going to do anything you want us to do.’ They succeeded in obtaining injunctive relief, which stated that the ordinances would not be applicable to them, which is a great victory. However, the Federal Government appealed that decision and it said Rio de Janeiro could not continue with its extra territoriality that allowed it to accept bets from outside the state. This is just another battle in a fight that is probably going to go on for a long time.
More recently, President Lula, who was initially 100% in favour of legalising and regulating the industry, is beginning to look like he’s a bit regretful of what he has done and has really criticised the industry. He has now said that if regulation doesn’t resolve the problem of the black and grey markets, he’ll do whatever he can to backtrack. He doesn’t have the power to reverse everything that is already done because you need Congress to do that.
For one, the Government is seeing that there is an appetite for paying BR30m. Otherwise, there wouldn’t be 200 applications on the table. Of course, the country is also setting out to try and achieve zero fiscal deficit as soon as it can, which was a large motivation behind opening the market. Another reason could be that there was some lobbying going on backstage, where only the large operators want to dominate the Brazilian market; so perhaps the fee was set at a higher rate to separate the men from the boys, so to speak. In this instance, for those who don’t have the BR30m in their pocket, other options like the Rio licence, which is a sixth of the price, become very interesting.
Nevertheless, apparently his feelings towards the betting industry have changed dramatically. I think another contributing factor is that a number of beneficiaries of his famous Bolsa Familia programme – which offers financial support to some of the nation’s poorest communities – have been spending a lot on gambling. All of this has created a very strong urge to try and restrict betting because it has become something of an untamed monster in Brazil – and nobody knows why because the regulation is there. Operators that want to act legitimately are doing what they need to do. Possibly it’s because it is still a novelty and things will calm down in the coming years. The fact remains that there is a lot of social uproar against the betting industry. Yet, it hasn’t seemed to affect all the applications that have been coming in. They’ve been swamped both at a state and federal level.
Many licence applications are likely to still be pending; do you think that – because of the delay in regulations being published –applications may be denied due to a shortened maturation period?
For a start if you compare the federal licence fee with the Rio licence fee, which is just over BR5.2m, it’s much more attractive. They have also seen success in Rio with around 50 applications and the window for licensing is still open, which means there’s still time for anyone interested in taking the risk. At present, a licence in Rio still gives you the ability to accept bets nationwide – for now.
Something that was very recently announced was a proposed ban on PIX
Those who filed by 20 August will be in the first wave on 31 December. I believe there were around 113 companies that filed by that date. Interestingly, the general comments I’ve
What do you think are the key decisions the Government must get right between now and when the market opens in the new year? I think they should stop being influenced by public opinion, because this latest ordinance is just another example of them changing the rules midway through the process. I don’t think it’s good for the country. It doesn’t provide legal certainty and it may push away potential investors. I think sticking to the rules they laid down originally is important. Secondly, I haven’t heard of anyone yet having been given the green light that everything is in order, and they’ll be issued their licence on 31 December. We’ll have to see exactly what is going to happen but some more clarity in this area is needed. Third, the Government is going to have to show how sharp its teeth are, because as of 11October, it has started its own enforcement of unauthorised websites. We’re going to see whether the Federal Government now possesses the tools to do what it set out to.
India’s online gambling tax revenue has soared a year on from the 28% tax levy on iGaming; Gambling Insider takes a deep dive into one of the world’s most intriguing markets, with additional background insight provided by Manav Bhargava, Lawyer & Head of India Desk at Segev LLP
The world’s most populated country yields a gambling market as unique as the culture within which it exists. India is a huge cultural and economic contributor internationally and, it goes without saying, one of the most influential nations on the global stage. However, India’s approach to gambling remains, for lack of a better definition, unclear.
market to full regulation. The bid was rejected by the Supreme Court.
Beginning with the absolute basic, gambling is somewhat culturally accepted in India, but the market for games of chance remains entirely unregulated. Put simply, games of chance are played in India, but not legally. The distinction between games of chance and games of skill is vital to understanding India’s market – and while this is something that is most certainly up for debate on a global scale, Indian governments has drawn the lines clearly and definitively.
Poker, Rummy (a form of card game), daily fantasy and horseracing are all considered games of skill in India through judicial pronouncements of the high courts and the Supreme Court. Therefore, as they are viewed as games of skill, they remain outside of the legislative jurisdiction of the Public Gambling Act of the States. In other words, different states do have their own public gambling acts in India, but there is a general consensus that the aforementioned games are that of skill and hence they remain legal.
Looking back five years, there was a bid launched by the Law Commission of India to open up the nation’s gambling
Indeed, there is no doubt that a fully regulated gambling market in India would have massive upward potential, partly due to the huge and generally sports obsessed population. However, in the five years since the unsuccessful bid, the market certainly hasn’t looked in need of a push. By 2023, India’s online gambling market size reached $2.7bn, and is now growing at a CAGR (compound annual growth rate) of 8.10% as of 2024. A huge surge in online gambling, spurred on by the nation’s continuous infrastructural development and young population, have contributed to the growth of the market greatly. Gambling platforms that are regulated in India also seem to know how to behave and generally adhere to regulation with a minimum of fuss. The country’s adoption of digitalised payments has also served to expediate the online transition. However, in October 2023, the Government imposed a massive tax hike of 28% on online gaming – startling many skill gaming operators who became apprehensive as to the potential knock-on effects of the move.
doesn’t have – aside from in a few states – are licensing fees. Secondly, many larger investors recognised the temporary decrease in valuation of existing players and decided to commit to their prior investment. Subsequently, what India has seen a year down the line is a staggering 400% increase in gaming tax revenue.
Following the 28% levy on online gaming tax, many expressed concerns that the hike would inevitably stifle foreign investment. Indeed, it did – at first. However, many larger investors saw it as an opportunity. Firstly, despite yielding a now-higher tax rate, something India
Despite the silver linings, the move has not come without a price. Many operators have chosen to move towards the black and grey markets as a means of avoiding the increased tax rate. As with the rest of the world, India has had its issues with problem gambling. However, as an infrastructurally developing nation with a huge population, gambling operators moving towards unregulated spaces – as opposed to away from them – is certainly cause for concern.
Many believe the introduction of the tax hike shows that the Government has realised just how big the market could be – a fact that is backed up by the increase in gaming tax revenue. Further to that point, many also believed at the time that the introduction of the 28% online gambling tax could be a sign of additional regulation further down the line. Now, with the additional incentive of pulling operators back away from the unregulated black and grey markets, a sense of regulatory anticipation is palpable – but it could take some time.
reliant on privately owned casinos in the province to raise funds. In fact, according to local news sources, around CA$255m was generated for charities by Albertan casinos in 2022/23. However, those same sources detail that tax rates for land-based casinos in Alberta can rise to as high as 83%. Conversely, tax rates for online gaming companies in Ontario are currently 20%. Consequently, if Alberta follows this section of the Ontario model, casino owners in the province are in an extremely unfavourable position – and that’s putting it lightly.
Whenever the market does open, it is unanimously expected that operators will flock to the province. With the staggering continuous growth of iGaming globally, and much of the North American market already seeing online casino options surpassing landbased/retail in terms of revenue, such a large imbalance in tax rates could leave retail casinos and the charities they support dead in the water.
This is a fact Minister Nally will no doubt be aware of and looking to change, especially as it could affect First Nation operators in the province, but as of yet there has been no indication of any developments.
The Minister has already shown that he is not averse to straying from Ontario’s model. Straight out of the gate, the decision was taken that the conduct & management and regulation of
Alberta’s market would be done within the Ministry – rather than opting for a provincial regulator such as the Alcohol and Gaming Commission Ontario (AGCO).
The onus for player protection, then, also falls on the ministry. Ontario is currently celebrating a huge win for responsible gaming in Canada following its development of a centralised self-exclusion list by IC370 and IXUP in partnership with iGaming Ontario. Breaking new ground and expanding this self-exclusion list across jurisdictions and into Alberta would be an industry first – however, it is more likely that Alberta may explore developing its own provincial list first.
Ontario has done a lot of things right, and that fact is reflected clearly in its vibrant, blossoming and diverse developing market. Nevertheless, there have been a number of pitfalls uncovered by its provincial cousin that Alberta will want to avoid. Late communications with First Nations is one that the Ministry has already managed to avoid, perhaps because of the prior issues it caused in Ontario. If Alberta wants to make its market easier for operators to enter and operate in once they arrive, it will certainly want to ensure that it at least has lower waiting times than Ontario – as well as a lower cost of compliance. Currently in
Ontario a plethora of audits are required for registration, costing operators both time and money. This process is then followed by the negotiation of an agreement with iGaming Ontario.
As the only fully regulated online gaming and retail casino market in Canada at present, Ontario is on the frontline of combatting any and all gambling issues Canada faces. However, an issue ongoing for the past 10 years in the nation is the amount of money that gets laundered through its casinos. The problem surfaced in British Columbia, with the emergence of the Vancouver Model of money laundering –which involves exchanging ‘dirty’ money for casino chips, only to re-exchange them with ‘clean’ notes from the casino.
A lack of regulatory oversight allowed the issue to proliferate across the whole country. In 2018, it was estimated that around CA$7bn was laundered in British Columbia and the problem had spread as far as the yet-to-be regulated province of Ontario. Safeguards were brought into place by the Federal Government in cohesion with the Canadian Gaming Association. However, in January 2024, the AGCO was forced to issue a $70,000 fine to Fallsview Casino Resort in Niagara Falls Ontario, for failing to enact appropriate anti-money laundering measures with regard to a ‘high-risk’ player at the site. The player was allowed to present $80,000 in cash to the casino from a reusable grocery bag, with surveillance showing that the previously identified ‘high-risk’ player then left with casino chips without playing a single hand.
This story highlights that, while the issue is controlled, it still yields a presence within the nation’s only regulated market. Further, despite stemming from the British Columbian city of Vancouver, Alberta was the region that saw the highest figures laundered by province at the height of the scandal – seeing an estimated $10bn laundered in 2015.
It is worth underlining that much of the money laundered in Canada is done so through means unrelated to casino gambling –with the real estate market being another prevalent problem area for the activity. Nonetheless, Alberta will need to remain diligent in this area to stay on top of the issue once the market takes on a new shape postiGaming regulation.
Once Alberta’s online gaming market opens, Canada’s regulated gambling market will become multi-jurisdictional, which sparks an intriguing discourse around the national market’s developing identity perhaps separating fvrom that of the US.
Only time will tell.
The field of play is wide open – and the Wild Rose Country is next up to bat.
With insights from Catena Media, IGA Group and more, Gambling Insider looks into the potential of sweepstakes and how it has thrived to a point where it is attracting regulatory scrutiny
Sweepstakes casinos are the latest trend taking over the US and global online gaming market, despite their patchy regulation.
In short, sweepstakes operate much like typical online casinos. However, they skirt the line of typical gambling definition by not having players traditionally ‘pay’ to enter. This may include the use of in-house currencies that can be used to play, or free entries as rewards for player loyalty. As Catena Media CEO Manuel Stan explained in the October issue of Trafficology: “Sweepstakes is an old concept where players did not have to pay to enter and any purchases made after the entry did not increase the chance of winning.”
Among both operators and affiliates, sweepstakes provide an opportunity to re-engage players and bring on new players who may be averse to typical gambling. Furthermore, due to not technically being gambling by its legal definition, sweepstakes gaming has become especially popular in areas where iGaming is not accessible or regulated. This is why, while there has been some interest in Europe, it is the US where sweepstakes have really made a mark.
sweepstakes gaming does not or has not operated in these states in the past – Stan noted that sweepstakes casinos have been banned in Michigan, for example – for the most part, the popularity lies in nonregulated states.
People want it and have found a way to get it.
As Stan explained: “The growth of the social sweepstakes casinos sector and the attention it attracts will have a positive impact on state legislators to consider the future online casino regulation.”
loopholes in sweepstakes regulations to offer
Sweepstakes have come to fill a gap in the market, providing a thus-far not illegal alternative to iGaming. However, legal does not mean regulated, which has made the vertical something of a target for regulators. The American Gaming Association (AGA), for example, said: “There are an increasing number of entities that have intentionally designed business models to circumvent or exploit ambiguity in state gambling laws and the regulatory frameworks,” calling for regulators to investigate and take action against non-compliant sweepstakes operators and “where state laws and regulations are not clear, legislatures should consider enacting legislation to prevent unlicensed operators from exploiting loopholes in sweepstakes regulations to offer online real money gambling.”
legalised iGaming: New Jersey, West Virginia,
Pennsylvania, Rhode Island, Delaware, Connecticut and Michigan. While this does not mean
On the topic, CogniPlay Co-Founder and during our interview for the October issue
vertical will continue to come under pressure from the AGA and other parties with vested interests in seeing sweeps struggle. I think it’s exceptionally important for sweeps brands to behave as though they are regulated in terms of making sure they... look after customers in
SCCG Management Founder and CEO Stephen Crystal voiced a similar opinion in his piece ‘Comprehensive Analysis of Sweepstakes Casinos: Growth, Innovation, and Legal Insights.’ He wrote: ‘Sweepstakes casinos have had a profound impact on the iGaming industry, primarily by expanding the audience for online gaming,’ noting how the ‘no-risk, free-to-play model’ has attracted new players with its accessibility. He also noted how sweepstakes innovation has lit something of a fire under iGaming operators to improve their offerings if they want to compete with a free alternative, writing: ‘This constant drive for innovation has raised the bar across the iGaming sector, encouraging traditional casinos to adopt new technologies and marketing strategies to keep up with the evolving landscape.’
The popularity of sweeps in the US is a proof-of-concept for iGaming in the US.
ARE SWEEPSTAKES HERE TO STAY?
ARE SWEEPSTAKES HERE TO STAY?
When we asked IGA Group Director Mario Fiorini for his insights on sweepstakes, its regulation and impact on iGaming, he
its regulation and impact on iGaming, he
How long will it last?
How long will it last?
I say eventually it will get regulated as anything else. I believe within the coming will
On the topic, CogniPlay Co-Founder and of interests in seeing sweeps struggle. I think it’s SWEEPSTAKES: A CATALYST FOR new technologies and marketing strategies to keep up with the evolving landscape.’
I say eventually it will get regulated as anything else. I believe within the coming years it will gain some form of regulation, because it always starts the same. They let it have a lot of leeway but, eventually, they will
have a lot of leeway but, eventually, they will
Sweepstakes have shown value as a vehicle for gaining new customers, both for
to protect customers and the reputation of the sector. Is regulation on the horizon? This will likely come on a state-by-state basis. As a vertical, Itsik Akiva previously told
Sweepstakes have shown value as a vehicle for gaining new customers, both for accessibility and geographical reasons. Many sweepstakes have also taken to self-governance, to protect customers and the reputation of the sector. Is regulation on the horizon? This will likely come on a state-by-state basis. As a vertical, Itsik Akiva previously told us it already generates billions of dollars. So it is certainly one
to watch.
Thailand’s interest in a fully regulated gambling market seems to be growing each day. Gambling Insider looks at why the nation could be positioned to become a major player in the Asian gaming landscape
A nation that prides itself on hospitality, Thailand is – as of 2024 – the eighth-most popular tourist destination in the world. Pristine beaches in the south, temperate rainforests in the mountainous North, mouth-watering cuisine everywhere and, quite possibly, a plethora of new casinos on the horizon.
Support is growing across the nation for regulated casinos following the release of the first draft of the Casino Bill for public review. The bill has been backed by both the ex-PM and current Deputy PM, with some of the continent’s biggest fish now seemingly trailing the boat. In July, four of Macau’s big six expressed interest in Thailand, MGM China, Galaxy, Sands and Wynn Resorts. Previous reports have indicated that MGM Resorts and Galaxy Entertainment Group are both exploring the possibility of opening casino resorts in Thailand – with Genting also said to be keeping a close eye on developments.
of an additional 10 years. As per the bill, casinos must be housed in large entertainment complexes and there will be a 17% tax on gaming revenue. Licences will cost operators 5bn Thai bhat ($141.9m) on top of the 100,000 bhat application fee.
Although it appears the Thai Government is opting for a slow and steady approach, the big question is how well Thailand is actually positioned to ease its way into a regulated gambling market? The answer is rather well.
Thailand is surrounded by a number of established markets – including Singapore, the Philippines and Macau – from which it can learn, not only from their successes, but their mistakes. Something the Thai Government would no doubt like to avoid should it come to regulate online games is offshore gaming operators, following the debacle faced by the Philippine Government this year with POGOs (Philippines Offshore Gaming Operator).
is accentuated by the 554,000 foreign tourist arrivals to Thailand in 2024 so far from the UK alone. This foot traffic is achieved without the additional allure of regulated casino resorts, which would no doubt appeal to a large number of the local population and inbound tourists from across the globe. In fact, a study cited by The Economist suggests that regulated Thai casinos could elevate tourist spending by as much as 52%.
Despite the undeniable interest, current Deputy PM Anutin Charnvirakul and the Bhumjaithai Party have been resolute in their opposition to fully legalising gambling in Thailand. Charnvirakul emphasised that his support for the casino bill was conditional to whether the legislation implemented would align with Thailand’s legal and moral standards – and that it must provide a positive contribution to the economy. Evidently, the Government is taking its time with the decision. However, the progress is palpable and all the right sounds are being made.
Interestingly, drawing comparisons between Thailand’s would-be market and the previously mentioned markets of Macau, Singapore and the Philippines sparks an intriguing discourse. Something the nation has over all three of the aforementioned regions is a highly culturally and infrastructurally developed, diverse and thriving tourism industry. It is well documented that Asia’s main gambling powerhouse of Macau is scrambling to achieve exactly that of which Thailand already possesses: diversity.
While the when of the matter is a question only the Government can answer, the where is something worth speculating. One of Thailand’s many crown jewels is, of course, Bangkok – the second-most populous city in Southeast Asia. The sprawling metropolis is recognised worldwide for its party culture; could it therefore make an ideal location for the sprinkling of a few integrated casino resorts into the mix? The nation’s largest island of Phuket is another viable and attractive option when it comes to development. Arguably the number-one spot for travelling tourists, Phuket offers the nightlife to rival Bangkok with the addition of pristine beaches. Finally, there is the outlier of Pattaya, which lies five hours from the Cambodian border. Historically recognised touristically, the coastal city sees a consistent influx of Russian and Chinese tourists year-round –and could be well placed to tempt Cambodian nationals looking for a luxury casino resort experience across the border.
The proposed regulations laid out in the Casino Bill draft would allow casinos an initial 30-year licence with a renewal option
Projected inbound tourism figures for Thailand in 2024 are set to hit 36.1 million travellers. Moreover, Thailand’s geographical location in the heart of the Southeast region of the Asian continent places it within semireasonable travelling distance for visitors from both Australasia and Europe. This fact
Evidently, there is a lot at play – and the unfurling path towards regulation leaves plenty to be decided. However, if Thailand’s cautious approach eventually leads towards a stable regulated market, Asia could be looking at a new and very serious player on the horizon.
Regular Gambling Insider contributor Gustaf Ho stedt explores the current situation surrounding problem gambling in Sweden, and how those su ering can be helped
In the battle against gambling-related harm and pathological gambling, whether the glass is half full or half empty depends on perspective. At first glance, it’s easy to side with the pessimists. Media outlets tend to highlight surges in people seeking treatment for gambling addiction, especially during major sporting events like the World Cup or the Olympics. Yet when these competitions end and helpline calls decrease, the media rarely reports it. The result is a lasting impression that gambling problems are perpetually on the rise.
However, in Sweden, the Public Health Agency reports that the prevalence of gambling problems has remained stable across the population. This is notable because Sweden has in recent years lived through both a state-operated gambling monopoly and an open licensing system. Does the regulatory model – monopoly versus licensing – impact the fight against gambling addiction? According to the Public Health Agency, “the prevalence of gambling problems
has remained largely unchanged since the re-regulation of the gambling market in 2019.”
Today, about half of 1% of Swedes experience serious gambling problems (scoring 8+ on the Problem Gambling Severity Index), with a further 1% being at an elevated risk (PGSI 3-7). These figures have stayed consistent, not just for a few years, but over decades. While we lack data to go further back, it wouldn’t be surprising to learn that these figures have stayed flat for centuries.
So, is the glass half full or half empty? The optimist would argue that, despite gambling now being available 24/7, the prevalence of addiction hasn’t increased. In Sweden alone, nearly one hundred licensed gambling operators offer online services today, a vastly different landscape than the days of state-run, brick-and-mortar betting shops. Yet the explosion in accessibility hasn’t led to a rise in gambling problems.
Similarly, the surge in gambling advertising hasn’t had a noticeable impact. In the past, gambling ads were everywhere – you couldn’t visit a kiosk without seeing state lottery promotions. Today, we’re inundated with online marketing through social media and influencers in addition to traditional ads. Yet, despite an avalanche of promotions, there’s been no discernible increase in gambling issues.
This is where the pessimist steps in, making the glass seem half empty. Decades of psychological and gambling research haven’t reduced the prevalence of addiction. While we know more about the issue now than we did 10 or even 100 years ago, translating that knowledge into meaningful action remains a challenge. Moreover, the cutting-edge tools developed with the rise of online gambling don’t seem to have made a significant difference either. As someone working within the online gambling industry, I often tout the advanced resources available today. Gambling is no longer anonymous; operators conduct thorough Know Your Customer (KYC) checks before granting access, monitor player behavior in real time and are legally obligated to intervene when signs of problem gambling arise.
While these measures are undoubtedly essential on an individual level, why haven’t they led to a greater shift on a population-wide scale?
We need to have a more open and honest conversation about this. Perhaps my conclusions are off – maybe I’m confusing correlation with causality. Or perhaps we haven’t yet seen the full potential of artificial intelligence and machine learning in this area.
Whatever the future holds, I hope for two things. First, that we don’t simply accept the idea that gambling addiction levels are destined to remain constant. Progress is possible and we should aim for it. Second, the conversation about gambling addiction needs to become more inclusive, embracing diverse perspectives without reflexively stigmatising those who think differently. We should encourage fresh ideas and innovative approaches – even if they challenge our assumptions – because only through a broader, more open debate can we hope to find lasting solutions.
Gustaf Hoffstedt is Secretary General of BOS –The Swedish Trade Association for Online Gambling
Duncan
Garvie, BetBlocker Trustee and Founder, and Gambling Insider contributor, writes about deposit limits in safer gambling
It’ll come as no surprise to anyone familiar with me that I spend a great deal of time talking to stakeholders across the sector about safer gambling tools. I’m pleased to say that, over my years in the sector, the attitude and enthusiasm evident in these conversations has shifted substantially for the better. Nevertheless, I still regularly end up in discussions that are critical of various harm minimisation strategies being pursued by regulatory agencies.
To be upfront about my views, I have significant misgivings about several regulatory strategies that have been deployed in recent years. From sourceof-wealth checks to arbitrary bet caps,
there have been a number of policies that have gained regulatory support in recent years that have the appearance of policy for applause. These are efforts based on appearing tough on the gambling sector, rather than there being significant evidence to suggest the strategy will be effective at reducing gambling harms. But one harm minimisation tool that I feel comes in for too much criticism within the sector is the deposit limit.
What is there to criticise about deposit limits? When I speak to operators, the criticism I frequently hear is that deposit limits are not effective. The evidence to support this claim? That operators frequently see players set a deposit limit on one brand, but when the limit is reached, move to another brand owned by the same (or different) group to continue playing. So these limits aren’t actually stopping players spending. They’re just forcing the player to play elsewhere.
While it is an undeniable fact that this sort of behaviour can and does happen, to question the effectiveness of deposit limits overall based on these examples is to miss the whole point of the feature. To use a well-known turn of phrase with a gambling origin, supporting players to engage in safer play is a case of horses for courses. One size does not fit all.
Using BetBlocker as an example, our app has tens of thousands of active users every day. For many, people blocking software is highly effective. We’re regularly contacted by treatment providers who recommend BetBlocker during their first contact with new clients. And the consistent rise in the number of devices connected to our servers is proof positive that, for thousands of people, once BetBlocker is on their device it stays on.
But not for everyone. There are people who are at the more severe end of the harm spectrum who will go to great lengths to
get around any barrier that is put between them and reaccessing gambling. Our User Support team is contacted daily by people looking to remove their block. Some of them get quite triggered when we won’t assist them with this. And some of them are so incensed that they will then exert great effort to get round the protections BetBlocker offers, and will even contact us again afterwards to gloat, as if by bypassing the restrictions they’ve had some sort of victory. Addiction drives irrational behaviour.
So does the failure of BetBlocker for some users undermine the value of the service we offer? Of course not. While we should always strive to make our tool better, it will never be perfect and blocking software simply won’t be an effective tool for some people.
And likewise for deposit limits. Yes, deposit limits won’t work for every player. Rather than accepting they’ve reached their limit and stopping playing, some players will actively seek out alternative sites to play when their spending cap is reached. But these players are the exception rather than the rule. Many players find deposit limits a really useful tool for helping them stay within a range of play that is safe and affordable for them.
We should not allow ourselves to fall into the trap of only seeing worth in harm minimisation strategies that are effective for the most addicted individuals. Harm is a spectrum. If we focus our approach to mitigation on the most severely impacted people, we will always be reacting to a crisis that’s already occurred. When we provide flexibility of options and support those that aren’t currently at a point of crisis to engage in a safe and healthy fashion, we prevent crises from occurring.
So I’ll always be a strong proponent of deposit limits, and any other strategy that seeks to engage everyday gamblers in behaviour patterns that encourage safer engagement.
Aeropay Founder and CEO Daniel Muller explains the key to payments success, and finding the balance between maximising acceptance rates and minimising risk
The explosive growth of online gaming over the past 18-24 months presents many companies with some burdens of success — namely increased exposure to risk and fraud. But combating fraud in online gaming is a bit tricky. There’s a delicate balance to be struck between fighting overall risk and maximising acceptance rates.
Gaming platforms expect new player acceptance rates to exceed 80%, but often see rates below 50%. It’s not about leaving money on the table, but whether money reaches the table in the first place.
So, what’s causing this gap between fraud prevention and acceptance rates? It’s largely due to the complexity of risk decision-making and reliance on broad, catch-all models that decline too many legitimate users. A “less is more” approach, focused on targeted and refined risk modeling, will help (and is already helping) gaming platforms increase acceptance rates and improve customer acquisition, while simultaneously preventing fraudulent transactions.
THE PROBLEM WITH SATURATED RISK MODELLING
Account-to-account payments allow players to transfer money directly from their bank account to their in-game account, also enabling eligible
banks to receive instant payouts. The solution satisfies the near-80% of gamers who prefer instant withdrawals. It also enables realtime risk assessment, but many providers aren’t building the right models to effectively balance risk and acceptance. Many solutions measure success by the number of parameters for their models. They oversimplify risk, creating rigid rules that result in lower acceptance rates for legitimate users. Others try to leverage credit data or impose basic transaction caps, but these approaches rely on correlative data rather than directly addressing the complexities of bank transfers. This leads to lower conversion rates and weakens bank payments as an acquisition funnel for merchants.
Chargebacks are incredibly common in online gaming because players are more likely to file disputes to recoup their losses. In fact, buyer’s remorse is the most common type of dispute in Daily Fantasy Sports. And there’s a 28% chance a player will dispute again if they can do so the first time.Guaranteed ACH offers gaming companies protection from returned or disputed payments. The provider shoulders the risk, allowing instant, guaranteed access to funds for merchants.
But not all providers are the same, and
many have limitations that merchants aren’t aware of up front. Many guaranteed ACH providers implement additional verification steps and criteria to fulfill their “guarantee.” This filters out legitimate transactions and has lowered the industry’s average acceptance rate for guaranteed payments to a mere 60-70%.
In theory, A2A payments are more affordable for merchants than card payments because they avoid the high costs of interchange fees. But this isn’t true for providers that impose added fees on returned transactions alongside the cost of the return itself (which is common for some of the largest players in this space). Additionally, not every A2A provider has the functionality to track users across multiple merchants — meaning each interaction creates a new user ID in their system. When a user enters a new platform for the first time and links their checking account, there is no prior information about this individual’s financial habits. This fragmentation limits the ability of payment processors to accurately predict returns, meaning legitimate transactions are blocked and acceptance rates are lowered.
An effective risk management system uses AI and machine learning to continuously adjust based on user activity across various merchants, industries and behaviours. Rather than simply guaranteeing certain ACH transactions, a balanced approach is used to minimise returns while improving acceptance rates. This type of model can adapt to the complexities of account-to-account (A2A) payments, managing more than 50 return codes, predicting available funds at the time of a transaction and identifying dispute patterns. With a 95% approval rate, this approach helps enhance conversion rates and user satisfaction while preventing fraud and reducing return fees.
Aeropay is an innovative payment technology provider specialising in A2A solutions for businesses. Focusing on open banking and seamless integrations, Aeropay delivers efficient payment processing solutions to a range of industries, including gaming, health and wellness, and e-commerce. With Aeropay, businesses can offer customers cost-effective, fast, and secure payments both in-store and online. For more information, visit aeropay.com or email hello@aeropay.com.
With contributions from GG.Bet, Gambling Insider‘s Megan Elswyth examines the impact of Middle East investment on esports (much like in football in recent years) and how this is duly impacting esports betting
The esports scene is no stranger to strategy. After all, it’s the nature of competitive gaming. No matter the game, there will always be new ways to navigate across a map, capture the objective or create innovative ways to use smoke grenades. However, it’s not too often that entire regions are pushed at once, which is exactly what’s happening in Saudi Arabia and the United Arab Emirates (UAE). Within the last few years, the Middle East and North Africa (MENA) area has seen unprecedented levels of development. There’s a new Saudi Esports Federation, Esports World Cup, Olympic Esports Series, the formation of ‘superteams’ and, most recently, the UAE opened up its jurisdiction and has started handing out licences to operators. As many of us know, even the smallest pebble can alter an ecosystem, so what will these changes mean for the global esports industry?
Although it’s only early days, it’s clear that, even from a legal perspective, the MENA
region is serious about this. When discussing the new licences, the UAE General Commercial Gaming Regulatory Authority (GCGRA) defines gaming operators as: “Entities operating internet gaming platforms, sports wagering and land-based gaming facilities, as well as the lottery and lottery retailers.” Looking at the order these are listed in, perhaps it’s not too speculative to wonder if this also reflects the market’s priorities. As GG.Bet tells Gambling Insider: “It’s important to keep the country’s cultural values in mind. Until recently, gambling could be punishable by a jail sentence of up to two years in the UAE. I expect this strictness to be reflected in the regulations for user access, which will pose a challenge for the esports betting world, particularly as the main audience is quite young.” The GG.Bet team continues: “This will also influence marketing regulations: They’ll be even tougher than they are, say, in the UK and complying with them will be tricky.”
As the market grows, the demands for marketing will too. One of the more recent developments, the Esports World Cup, will no doubt be a key pillar in this. Previously hosted under the name Gamers8 esports festival, this was rebranded this summer and relaunched alongside the new licensing system in the neighbouring UAE. The ‘inaugural’ Esports World Cup was held this year between 3 July and 25 August in Riyadh, Saudi Arabia. The format was rather unique and included 23 tournaments across a variety of games, including Tekken 8, Call of Duty, Counter-Strike 2 (CS2) and Fortnite. “It makes sense that a type of entertainment which has become popular all over the world would find its footing here as well,” GG.Bet reflects. “The region has been in need of a gaming industry for a long time.” A total of 30 teams were invited to the Esports World Cup, representing Europe, North America,
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Asia, South America and the Middle East. There was even a Club Support Program, which provided financial aid to ensure players could make the trip.
With two-thirds of the teams coming from Europe and North America, it was a great opportunity to showcase how serious the MENA region was with its entry into esports. “The Gulf countries are becoming much more open to foreign investment and tourism,” she continues. “All this is stirring up interest among bookmaking brands who work in esports.” GG.Bet is no stranger to this, either. Not only does the company operate an online casino and sports betting business, but the brand is also partnered with two of the teams who attended the Esports World Cup: Team Vitality and Natus Vincere – the latter of which were crowned the winner of the CS2 tournament. The overall winning team, though, awarded with over $7m in prize pool money, was Team Falcons. This might not mean much to you yet, but this is a Saudibased esports team that has already drawn criticism about its formation. This raises a natural question: How could creating a team cause any kind of controversy?
Team Falcons was co-founded in 2017 by Mossad “Msdossary” Al-Dossary, an accomplished esports player who had previously won world titles in Fifa. The team continued to grow quietly for a few years, but when esports exploded in popularity after 2020, management knew this was an opportunity. Within a few years, Team Falcons had bought some of the best players in the world and assembled ‘superteams’ across a range of games, including CS2, Apex Legends, Overwatch and Dota 2. For some sense of scale, the current CS2 team for Team Falcons is Snappi, Magisk, maden, dupreeh, s1mple and zonic. Combined, these players have total career
“ The countries of the Middle East are ambitious and have their sights set on becoming a gaming and esports hub ”
winnings of several million dollars. If the term ‘superteams’ seems like an exaggeration, each of these players are considered the best in the world at what they do – dupreeh alone is the most decorated player in Counter Strike: Global Offensive (CS:GO) history, zonic is considered one of the best coaches in esports and the only times s1mple wasn’t crowned the best player of the year was when he came runner up.
Now, considering this kind of scale with Team Falcons having at least 10 rosters across multiple games and events, the first thing that comes to mind is how a new organisation could possibly afford to sign so much world talent in one fell swoop. While the team has been very tightlipped about its financial situation, there have been open rumours for years about its connections with the Saudi royal family. This is where the scepticism comes in. How ethical is it to form superteams out of world-class talent, just before the MENA region begins to open up sports betting opportunities? Well, according to GG.Bet, it might not be about this side of sports betting at all. “The question here isn’t just about the possibility of attracting users from the UAE, which is definitely important too as they’ll be ready to go big when it comes to gaming,” Kamenetska explains. “Licensing is an opportunity for brands to be represented at major esports events. All in all, successfully
expanding the iGaming market to the UAE could be the catalyst for opening up regulations in other MENA countries.” This is an important point to remember when discussing the UAE market passing legislation and awarding its licences. While some of these licences will naturally go towards casinos that are hoping to attract footfall traffic, such as the Wynn Al Marjan Island resort, it will also grant the brands themselves a regulated presence at events. You’d be forgiven if you thought the Esports World Cup was the end of it. But it seems it’s only the beginning when it comes to events planned in the MENA region.
According to GG.Bet: “The countries of the Middle East are ambitious and have their sights set on becoming a gaming and esports hub: In the UAE, they’re opening centres and setting up gaming and esports academies; Saudi Arabia hosted the EWC and signed a 12-year contract to host the Olympic Esports Series; and Jordan is hosting conferences and working to develop gaming.” The Olympics is a particularly powerful initiative in the lens of sports betting too, because it automatically legitimises any gambling on the sports themselves, at least in the eye of the average player. It’s not a random event they’ve never heard of before, and the Esports Series is in direct partnership with the International Olympic Committee (IOC).
On signing the deal, Prince Abdulaziz bin Turki Al Faisal, Minister of Sport and President of the Saudi Arabian Olympic and Paralympic Committee, said: “As a ‘first’ ever Esports Olympic Games, obviously there is still much to consider and plan with the IOC. But we are committed to hosting a special event that respects and celebrates the Olympic values while boldly seizing the momentum to drive esports forward with the international platform the sport and its athletes deserve. The world will have an open invitation to join us in 2025 and celebrate this moment together.” All of this is part of the Vision 2030 plan, which was set into motion to diversify the region in terms of economy, social aspects and culture. According to their reports, 67% of Saudi citizens “consider themselves to be gamers,” so it makes it very easy for these esports events to be organised, populated and supported. While esports experienced relatively slow growth at the start of its lifecycle in the US and Europe,
the MENA region is more than prepared to lead the initiative when it comes to major international events. In his speech, Al Faisal even emphasised that “our Kingdom has become a global hub for professional esports” and “this is a natural next step for our young athletes, our country and the global esports community.” Each of these events foster opportunities for brands to gain exposure and recognition, even if the events themselves are hosted in countries which forbid citizens from gambling. As is the nature of esports being played online, so too are they streamed across the internet to an international audience. An argument could be made that the status of MENA citizens not being able to gamble doesn’t even factor into the strength of a gambling licence from this region, due to the worldwide appeal of esports. The people born and raised in the UAE might not be able to wager on esports matches, but the brands and bookmakers will be able to advertise themselves during the UAE-based events to an audience of potentially hundreds of thousands of other viewers who can.
“All this is stirring up interest among bookmaking brands who work in esports,” GG.Bet says. “I believe there are already a number of large brands who are considering GCGRA licences for themselves.” After looking at all of the initiatives being pushed across MENA, you can hardly blame them either. Even if most of the big events this year have been in the neighbouring country of Saudi Arabia, the UAE isn’t one to be left behind. There are already rumours of ‘Esports Island’ being built in Abu Dhabi, which would include a workspace tower, a resort hotel, training spaces and even an area that could host major events. The current area for this rumoured haven is Yas Island,
which is renowned for also hosting the than just allowing companies to open up
which is renowned for also hosting the annual Abu Dhabi F1 Grand Prix. With this in mind, the marketing opportunities under a regulated sports betting market on Yas Island suddenly become very attractive. “For casinos and bookmakers, a GCGRA licence is an opportunity to be represented in a developing market with favourable taxation.” GG.Bet concludes. “That is, of course, if it’s the same for the gaming industry. And this is the first challenge that companies might come up against in the UAE. It’s quite likely that policies for companies entering the market will be strict, with high tax rates being used to ‘weed’ some of them out, so that only very large international players can gain a foothold.”
So it seems the UAE beginning for the moment, but these developments
So it seems the UAE beginning to offer GCGRA licences is more
than just allowing companies to open up land-based casinos in the country, and this potential is no doubt strongest in the MENA esports scene. If the new licensing system manages to blend well alongside the contrasting cultural values, it has the potential to grow in scale, especially with Saudi Arabia just next door. This will no doubt encourage more events, which in turn invites more opportunities for brands and markets for players abroad to wager on, and the synergy will only continue to build – both inside and beyond the UEA and MENA regions. It might only be early days for the moment, but these developments could have a major impact on the global esports scene. It will certainly be worth keeping an eye on, or as the esports players would say, ‘Good Luck and Have Fun in Next’.
It players would say, ‘Good Luck and Have Fun in Next’.
With extensive investment across vast segments of the esports industry, UAE has shown its long-term commitment to the growth of esports. The UAE has also formed a new commercial gaming authority called the General Commercial Gaming Regulatory Authority last year, which has been assigned exclusive jurisdiction to regulate, license and supervise all commercial gaming activities and facilities at a national level in the country. However, we don’t yet know what the regulatory framework for esports may look like; but we do know that regulating gambling industries and instituting licensing systems requires extensive work. Nonetheless, very exciting times lie ahead.
Karl Rönn, Sales Manager at Abios, part of Kambi
Gambling Insider Staff Writer Ciarán McLoughlin explores the rise of social betting, with contributions from Flutter, Betmate and Greentube
Betting in its many forms continues to grow every year, whether that be via new ways to wager or more markets allowing it to take place. At the same time, social media is of course growing considerably, with an increasing number of companies entering the foray and social media networks offering lots more than simply messaging friends and family.
While the rise of betting and social media are separate instances, the relationship between the pair has been one which has been taking on new and closer strides. Something rising in tandem with this developing collaboration has been the recent rise of social betting. Social betting can take on many different shapes and sizes and, in reality, there isn’t a set definition that can be pinned onto it. Ultimately, when trying to sum it up, it is seen as a means to offer bettors the chance to bet against each other rather, than a traditional
bookmaker. It will revolve around an online community, often with a social media element to it. Compared to betting on a regular sportsbook or online casino, for example, there appears to be more focus on a group element than an individual betting by themselves.
Examples of the sort of games seen in the social betting space include the football-based Betmate, where friends can go head-to-head against each other betting on traditional football betting markets such as full-time result, goalscorer, Fantasy Football, etc. Another example is Tombola, a bingo-based site that includes player chat rooms, described by Flutter as “the online equivalent to a bingo hall;” there is also WagerLab, a free social prediction app, where people can bet against friends on a variety of areas such as sports, TV shows and other events. Here, bets have a user-defined
amount which isn’t real money. There is a whole sector’s worth of further examples. While looking into the matter of social betting, my initial thoughts were that much of it had come about because of the Covid-19 pandemic, where the idea of keeping people connected while they couldn’t be together was something that grew massively. The idea of home-working nowadays is almost a normal part of society, with applications such as Microsoft Teams and Zoom now very much big aspects of working life. In the same way, I believed that social betting may have been a construct of that period in time; but, while it may have influenced its rise, it was very much something seen before 2020.
Facebook was an early influence in the social gaming space, especially with its free-to-play games. Zynga, a developer and publisher within the social gaming
Unlock a vast ecosystem of top esports odds providers through a single integration. Add new game titles, explore unique markets, or switch providers for a better option. As our ecosystem grows, so will your choices, enabling effortless customization.
space, was responsible for Facebook releasing the first game on its platform in July 2007, with the release of Texas Hold’Em Poker; it is now known as Zynga Poker. The social media network from there was home to a number of free-to-play games and, in 2012, PlayStudios revealed its first project through a partnership with MGM Resorts International, MyVegas, which allowed gamers to play games with a virtual Las Vegas and earn real-world rewards, all via Facebook.
Social betting has taken many different forms through the years. For instance, daily fantasy sports (DFS) (hugely popular in the US) are similar to fantasy sports that last an entire season, but are conducted over a shorter format such as a single day. Generally, they involve a paid competition where players can compete with others for cash prizes. DFS has continued to grow especially since the overturning of the Professional and Amateur Sports Protection Act (PASPA) in 2018, with once-big US DFS operators DraftKings and FanDuel now two of the biggest US sports betting brands. This has led to legality issues, with some DFS operators being handed cease-and-desist letters in some US states, such as Underdog Sports and PrizePicks in February this year in Arkansas, with the Arkansas Department of Finance and Administration (DFA) believing at the time that the pair were offering unlicensed sports betting.
A more recent uprise in popularity in the social space has been sweepstake casinos. Now, sweepstake casinos operate
slightly differently to social casinos, mainly because although they’re free to play, winnings made from wagering with sweep coins can be redeemed for real prizes. Social casinos don’t provide any real-world prizes and are more for entertainment only. There have been concerns raised with sweepstakes, however, with the American Gaming Association (AGA) in August raising concerns regarding how unlicensed online casinos and sportsbooks are using sweepstake games to get around regulations and laws.
Social media as mentioned has grown in its influence and the ability to perform multiple tasks via a single app is almost commonplace. People on social media can now buy and sell items, create live audio/visual content, among many other innovations.
In 2021, Unibet launched BetShare, a social media-focused betting tool available exclusively to its customers, allowing them to customise the look and feel of their betslip with the purpose of sharing on social media. Another instance, in 2022, World Series of Poker (WSOP) launched a tournament campaign via social media designed to reach potential tournament players, with 14 social media influencers being given the chance to compete for the title of WSOP Legend.
However, one of the most significant interactions between gambling and social media occurred in January of this year when social media platform X (formerly Twitter) agreed a deal with BetMGM. This was
described by BetMGM as a “first-of-itskind partnership between a premier social media brand and a sports betting operator,” which saw BetMGM’s odds and branding integrated into X in the US, with each game linking to BetMGM’s website and app.
Though the BetMGM deal, for example, is one that constitutes traditional odds and so a traditional sportsbook experience rather than social betting element, what it does show is social media is looking to take advantage of the growth of betting, while likewise gambling companies are looking to take advantage of the continuous influence of social media in people’s lives.
And so, from this alone we can see why social betting is becoming an increasingly popular phenomenon and how we have gone from simply playing free-to-play games on social media to gambling companies using this as a means to offer a betting experience to players who may not necessarily be seasoned bettors.
Of course, one thing that must be noted surrounding social betting is that like other forms of gambling there are of course regulatory issues. One area relates to the prize giving within social casinos. Social casinos allow players to engage in online casino games with virtual currency instead of using actual money, so ultimately no real-world prizes are generally won. This could lead to confusion if the social casinos are not being marketed in the correct way. In September this year, the Advertising Standards Authority (ASA) in the UK banned five ads for social casino games, challenging whether they were misleading as they implied that the games were gambling products in which players could win and withdraw real-world money or tangible prizes.
Another consideration is that there is the potential that playing social betting games may lead to addiction, which could translate to those people gambling with real money through standard gambling channels, while those under the legal age to gamble may gain access to these social betting sites.
There are regulatory hurdles to consider within the realm of social betting, but the majority of the sector seems to be doing the utmost to keep things compliant, while at the same time it continues to grow. With contributions from Flutter, Greentube and Betmate, we have delved deeper to see what has played a part in social betting’s rapid rise.
Social betting encompasses a number of Flutter’s brands, with the likes of Tombola,
Sisal and PokerStars all including elements of the social betting experience. The idea of togetherness and community is something seen across these games, as emphaisesd in an article written by Flutter, named ‘The rise of social betting: how community is changing the game’. PokerStars Senior Commercial Advisor and former professional poker player May Maceiras spoke about this experience: “To me, social betting is about playing against peers, and in some cases with peers, which happens in poker – as it has a big community aspect despite being an individual game; we learn together outside of the table.”
A spokesperson for Flutter echoed similar sentiments when asked if players enjoyed competing against each other compared with by themselves, saying: “Although we cannot answer on behalf of every single one of our customers, if you look at customer engagement with products such as Sisal’s Tipster – a blend of social media with sports betting through a dedicated app that allows customers to share their bets within that community –that would be a fair assumption.”
The Flutter article further underlined how the operator creates the community element even through the way it designs its games, with the bingo50 format on Tombola creating a more equal chance of winning no matter the stake amount placed, with Tombola Head of Brand and Planning Dawn Howe stating that this “really helped establish the community, because everyone had an equal chance of winning as the prize varies with the stake.”
player experience at the heart of everything we do at Tombola and making sure they have a voice at every stage of our product development lifecycle, means they feel hugely empowered, listened to and a valued part of our community.”
This idea of the player experience is one that seems to come across again and again within social betting, and something that appears to be at the forefront of those companies who create social betting games; it goes some way to explaining why they have gained so much traction recently.
“The most important thing we have learned is that a betting product itself is a social experience,” said Sisal Marketing Director Raffaella Leoni within the article. “Being online can be solitary, so everything that adds to that value of community is crucial for us.”
Looking overall at social betting’s growth, the Flutter spokesperson pointed towards the continued growth of the online world, saying: “The rise of social media and the digitisation of many of our daily experiences has resulted in not only a rise in social betting, but a determining factor when it comes to punter’s gaming choices. Social betting is gaining increasing momentum online, and is proving a powerful force across Flutter and its brands, like tombola, Sisal and PokerStars.”
As mentioned, Betmate is a social betting app where friends can go headto-head against each other, betting on traditional football betting markets. The
to change the idea that ‘the house always wins,’ instead positioning the players as ‘the house’ with people-vs-people social betting. Founder of Betmate as well as Engage Games, Ryan Lawrence, tells Gambling Insider : “We’ve been backing social betting to overtake the conventional model since we started this journey, which at the time felt like an unpopular opinion, but it now feels like people are starting to agree with us. Alongside this, the rise of social casinos is further evidence of a shift in the tide.”
Similar to Flutter, Lawrence has pointed to the community and player aspect of social betting as a key reason behind its growth, opposite in many ways to what traditional betting may offer: “Social betting taps into a fundamental societal shift towards more interactive, communitydriven experiences across nearly all industries. People are increasingly looking for ways to be social and betting is no different. Betting has, by nature, been quite isolating. In a world where social interaction is everything – from social media apps to how we consume content –it’s only natural that betting is evolving in this direction.
“Social betting puts the player experience front and centre. It’s all about the journey: the thrill of competing against real people, the shared banter and a real sense of community. Players stay engaged longer because they don’t need to be perfect to win. They are invested in the social aspect and the experience itself, rather than just a binary ‘have I
“For many, it’s less about monetary gain and more about proving their knowledge, outsmarting their peers, and gaining that extra bit of gratification because you know you’ve outsmarted someone else.”
As explored earlier, social betting will generally include no stake, or at the very least a lower stake to take part. This, in turn, would suggest more people would be able to take part as a result, a view Lawrence too shares: “Players who don’t want to risk large sums of money can still enjoy the thrill of competition, while the emphasis on social competition and entertainment over pure financial gain makes it appealing to a wide range of people.”
One of Betmate’s games includes Daily Fantasy Football. Most football fans, especially in the UK, will likely play the Premier League’s official fantasy game, Fantasy Premier League, which according to its website has over 11 million players around the world. Trying to disrupt something that has become a normal part of football fan’s routines may seem difficult, but Lawrence has said: “It’s a challenge, but also an opportunity. Fantasy Premier League has a very strong following, but it can feel somewhat static, and a large majority of players become inactive by October after falling down the leaderboard. Betmate brings something different to the table – fixture-by-fixture
play means players can dip in and out whenever they like, there’s no budget constraint so it’s more accessible, and our granular scoring system lets users cheer for micro-events like tackles and interceptions throughout the 90 minutes.”
For Greentube, its social casinos allow players to access the full range of Novomatic online slots
and table games, while being able to stake virtual currency instead of real money. Greentube Director of Brand Management
Social Bernd Eibl tells us that: “We focus on competition and player interaction in our social casino products through Funstage, prioritising quality slot games. Collaborative and competitive features have become increasingly important, and we aim to enhance player interaction.”
Funstage is a publisher of social casino games & games of chance, and as mentioned Greentube’s social products do not require
purchase to play and yet still attract “over two million daily active players in competitive features,” possibly going some way in highlighting the inclusive nature of social games in general, where the risk factor related to money is reduced.
Eibl states that: “Player competition is a key driver of satisfaction in our social casino products, which feature both direct and team-based competitions.” Looking at some of their games this is clear to see, for example: “On Slotpark and Gaminator, teams of up to 50 players compete in a league system, with weekly promotions or relegations, aiming to reach the Elite league.” Eibl’s point surrounding player competition underlines the growing trend of players wanting to compete with other people compared with themselves, an appeal which social betting can satisfy, and something that Lawrence from Betmate touched upon earlier.
Finally, reflecting on social media’s role in social betting’s rise, Greentube’s Director of Brand Management Social said: “Social media is key, as players value sharing their competitive rankings. We regularly post top rankings, and players create discussion groups to celebrate and discuss their achievements.”
Social betting overall, then, shows no signs of slowing down. It will be intriguing to see how it compares to traditional betting several years down the line; growth looks inevitable – it is simply a case of how much.
Gambling Insider was in attendance as the SBC Summit headed to Lisbon for the first time. Editor Tim Poole reflects...
Lisbon was the gaming industry’s focal point in late September, just as Las Vegas was in October, Malta will be in November and Barcelona in January. And, as gambling companies descended upon the Portuguese capital en masse, several key topics presented themselves on repeat. Indeed, despite the Iberian humidity spending the week hand in hand with rainfall even Brits would (and did) complain about, the SBC Summit made its mark in its first year since leaving Barcelona. For Gambling Insider, too, a week of interviews and discussions brought further insights into responsible gaming, Brazil, retention and more. Let’s take you through it, shall we?
BEM VINDOS A LISBOA
Moving from one major European city to another isn’t easy – and it’s the exact transition Clarion Gaming is currently undergoing with ICE (which moves to Barcelona in 2025 after
decades in London). Switching the other way, the SBC Summit impressed in its first year in Lisbon, boasting special guests like Sir Tim Berners-Lee, Tony Hawk and Peter Schmeichel, and providing attendees with a truly sizeable arena. Across four main halls, each booth most certainly had room to breathe – with a luxurious level of space compared to a number of other gaming trade shows.
No first-time event is without its growing pains, however, as some attendees spoke of a lack of footfall in certain areas. This is perhaps a double-edged sword of separating zones out across the four halls and covering such a large overall space. Some parts of the industry, naturally, were not as well placed as others; but, given the size of the show and the number of attendees, this is a minor consideration for the organisers in 2025 –and far from a dealbreaker that will turn people away. In Lisbon the Summit has
plenty of room to grow, given an availability of space other locations can only dream of.
During panel discussions throughout the week, as well as in our own conversations, several topics clearly trended above others (which tends to happen seasonally). Geographically speaking, it will come as no surprise that Brazil was the most heavily discussed region. With sports betting slowly regulating in the country and the legal market due to launch next year, 2024 has been a year dominated by Brazilian headlines; SBC Lisbon was no different, as operators discussed their aims for the market, suppliers offered their South American solutions and panellists discussed the best way forward for the LatAm nation.
Elsewhere, another completely unsurprising focus was that of responsible gambling. Speakers from across the world, with particular travel efforts made by those in North America, met in Lisbon to discuss where the industry is going, how it should implement precise measures, and what exactly safer gaming and social responsibility actually encompass. Perhaps the most interesting “panel” was one that didn’t even take place. Indeed, Casino Guru’s Šimon Vincze was meant to debate whether responsible gambling is good or bad for the the operator’s bottom line – but, in the end, no one decided to take up the “bad” side of the argument. Probably a wise move...
Meanwhile, of all the technical solutions and platforms being demonstrated at the show, the most common themes were definitely that of retention and gamification. Not even accounting for existing systems, there was an array of new software on display in Lisbon, with Hub88 and Fast Track being just two firms launching new products specifically at the SBC Summit. But the common denominators were usually that of “levelling up,” helping keep players engaged and even occasionally adding in the social element i.e sweepstakes.
Across our week at SBC Lisbon, including general conversations but also on-screen interviews, we spoke to a diverse selection of guests, ranging from Shelley White, CEO of the Responsible Gambling Council, and Tammi Barlow-Marang, VP, Global Responsible Gaming at Bally’s, to Christian Stuart, SVP Head of Interactive – NA at MGM Resorts, and Shimon Akad, Playtech COO. Without naming every single speaker, you will be able to either read their thoughts in Gambling Insider or watch their video interviews on LinkedIn, YouTube or the Huddle. Some standout moments for us, though, came during a number of Q&A discussions. In no particular order, here are our highlights:
Soft2Bet Senior Sales Manager Ben Scobie-Trumper spoke on the Huddle about the company’s MEGA solution. Again placing focus on engagement and retention, MEGA is something the industry has heard a lot about fromSoft2Bet. Speaking to Scobie-Trumper, though, you can see it’s with good reason, as he gave us direct metrics to assess its impact on players – telling the story of how he immediately left his old company after seeing MEGA in action at ICE...
The aforementioned Stuart and Akad took part in an in-person Huddle roundtable, discussing Playtech’s partnership with MGM Resorts. Particularly notable were the pair’s discussions on the cameras installed at the Bellagio to enable the MGM Live offerings – they were so well camoflouaged that Akad could not even spot them upon entering the property. Joining Gambling Insider here were two industry titans and it was a pleasure to hold the conversation.
At the Gambling Insider stand, Responsible Gambling Council CEO White spoke to us about the intersect between responsible/safe gaming and ESG (environmental, social and governance). An industry veteran and charismatic speaker, White brought her trademark Canadian energy, as she reviewed her discussion panel and answered our burning questions on all things responsible gambling.
Manav Bhargava, Lawyer and Head of India Desk at Segev LLP, also joined at the Gambling Insider stand to debrief on his panel about the Indian market. Taking part in a video interview, he reflected on India one year after it announced a 28% turnover tax for online gaming. Investment in the market remains positive, according to Bhargava – and understandably so, given India’s 1.4 billion population.
Our final highlights include Fast Track CEO Simon Lidzén and Comtrade Gaming CCO Steven Valentine lending us years of experience during their respective video interviews. On the agenda here were (again) retention, bonuses, crash games, Brazil (unsurprisingly) and more. Natural speakers, these execs didn’t shy away from the camera and we’d recommend all readers to watch their videos in full. Just don’t get distracted by the flowery shirt...
Industry experts answer Gambling Insider’s burning questions on all things related to digital payments and compliance, including Blackcatcard, Paysecure, Okto, MiFinity and Paysafe
OLEGS CERNISEVS CTO Blackcatcard
As the Chief Technology Officer of Blackcatcard, Olegs Cernisevs drives innovation in product development and technology optimisation. His extensive background spans banking and payment services, with notable roles at PrivatBank, First Swiss Card and the Acquiring Committee of the Association of Commercial Banks of Latvia. Olegs has played a pivotal role in shaping IT projects for various European financial institutions.
PAUL KAVANAGH CEO and Co-Founder
MiFinity
VIKTORIIA DEGTIAROVA CCO and Co-Founder Paysecure
Viktoriia Degtiarova is a seasoned marketer with over 10 years of international expertise, predominantly within the dynamic digital gaming industry. With a notable track record in leadership positions at LeoVegas Group, PokerStars, and Genius Sports Group, Viktoriia is passionate about introducing innovative products to the market and driving their reach across diverse geographies, languages, and cultures.
Zak Cutler is an online gaming executive with a proven track record in strategy and corporate development. Before joining Paysafe in 2021, Cutler worked at both Jackpocket, an innovative app enabling players to buy US state lottery tickets online and DraftKings, where he was responsible for all product initiatives related to payment processing, US compliance, and international expansion.
Simon Dorsen is CCO at OKTO. A Senior Commercial Manager with 17 years’ experience in both the gaming and payent sectors. Dorsen previously held senior roles with Trustly, GTech and IGT, where he established the companies’ first omnichannel sales team, and has a strong background in commercial development, strategy and project management.
With over 30 years of experience across diverse industries, including telecommunications, online payments and manufacturing, Paul Kavanagh is a recognised leader in the fintech space. Under his strategic leadership, MiFinity has rapidly grown, expanding its customer base to 850,000 users across 224 countries, and introduced innovative payment solutions like PayAnyBank and the MiFinity eWallet.
ZAK CUTLER President of Global Gaming Paysafe
HOW HAS INCREASED REGULATION WITHIN PAYMENTS HELPED TO CREATE MORE OPPORTUNITIES FOR INNOVATION
HAS EVOLVING COMPLIANCE MEASURES LED TO OVERALL GROWTH IN THE PAYMENT INDUSTRY
HAS INCREASED PAYMENT REGULATION PUT MORE FOCUS ON IMPROVING THE CUSTOMER JOURNEY
DOES INCREASED REGULATION WITHIN PAYMENTS LEAD TO GREATER TRUST FROM CUSTOMERS
In every issue, GamblingInsider commissions guest columns and interviews with people at the heart of the gaming industry – to discover more about the challenges its leaders, pionveers and innovators face. These contributors form The Insiders
Pragmatic Play SVP of Sports Gareth Crook talks all things related to the supplier’s sportsbook, including its UK launch, cross-selling and more
How important was it for Pragmatic Play Sportsbook to launch in the UK via Dazn Bet?
It was an early ambition of our sports team to launch in the UK market. First, a number of us within the team have extensive experience of working within UK brands. Second, we have a deep admiration for the UK market as it is arguably the most competitive and mature sports betting market in the world. Consumers there with an interest in sports betting are presented with incredible choice, so they demand a strong and competitive sportsbook product.
To launch there via Dazn Bet strengthens our existing partnership with the brand. UK sports betting customers, like many around the world, will be familiar with the brand and we’re looking forward to supporting Dazn Bet with their ambitious growth plans in the UK market.
How much of a factor was the size of the sports betting market in the UK for this deal?
The UK market is clearly one of the largest in the world, but a key driver is our ambition to launch in competitive and regulated markets. Launching successfully in the UK builds the confidence that our product can be competitive anywhere. The further appeal of this deal was that it allowed us to launch our new horseracing product. Our teams have worked extensively on developing an excellent horseracing product and we were excited to bring it to life.
Is Pragmatic Play placing a greater emphasis on its sportsbook, given that expansion you mention to include a horseracing product?
There is no greater emphasis needed. Our commitment as a business is to deliver the best possible products and services to Pragmatic Play clients across all product verticals. Our delivery of racing is another example of our commitment to offer marketleading products to multiple operators globally. Using the example of racing, the sport is much loved in the UK market and closes a key product gap there. The reaction from the market has been highly positive.
What other features are you looking to add to your sportsbook?
Our sportsbook already boasts a host of product features. In recent months, we’ve delivered a football player markets product, giving operators the opportunity to offer markets such as player passes, player shots on goal, and more across 30+ football competitions worldwide. An AI-driven smart search product is available, allowing users the ability to search for key sportsbook terms with lightning-fast results.
With a commitment to deliver marketleading sportsbook features at pace, we have many more products in the pipeline.
Later this year, we will be offering a new greyhound racing product, and there is yet more to come from the horseracing product, with expanded video streaming and increased markets, including forecast and tricast betting, on the horizon.
Going into next year, Pragmatic Play
Sportsbook clients can enjoy access to a best-in-class esports product featuring scoreboards and live video streaming across tens of thousands of events a month. This shows further commitment to delivering outstanding products and features to operators globally.
How effective will cross-selling be related to your sportsbook and iGaming content?
Cross-selling should be an important part of any operator’s strategy. The advantage of Pragmatic Play is easy access to a host of product verticals, including slots, live casino, bingo and virtual sports, all through a single API.
Naturally, we aim to offer fast and convenient access to Pragmatic Play’s existing casino verticals direct from sportsbook and there are subtle touchpoints enabling this within the product. The sports team understand the role of sports in acquiring and retaining players, even if their first choice is to enjoy our casino games.
Which other markets is Pragmatic Play looking to expand its sportsbook to?
We have an ambition to launch our sportsbook product in many growth markets, following launches in Spain, Germany and now the UK. In 2025, we are adapting our front-end to be suitable for the Ontario market. We also believe the existing strength of our football, tennis and basketball products will be hugely beneficial for clients in Latin America.
Thai Entertainment Complex Summit 2-4 December 2024 - Bangkok Marriott The Surawongse
PRESENTS THE VERY FIRST Attend to:
• Gain first-mover advantage in Asia’s hottest new entertainment market
• Build relationships with key government departments and decision-makers
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• Discuss and network with those responsible for shaping casino legislation over the coming 18 months
• Position your brand as a thought-leader by being involved in the first ever high-level conference on proposed entertainment complex legislation in Thailand
Contact: info@winnamedia.com to register or request sponsorship packages. https://winnamedia.com/thai-entertainment-complex-summit/
Supplier iGP writes from its own perspective, examining the growth of cryptocurrency in iGaming, with contributions from its Chief Product Officer Dirk Camilleri
With the global cryptocurrency market growing at a rapid rate, there’s plenty of opportunity for the iGaming industry to capitalise on its expansion. iGP has recently launched its own crypto solution to its portfolio and Dirk Camilleri, Chief Product Officer at iGP, details how this will elevate the supplier’s reputation.
Cryptocurrency is becoming more popular in iGaming and the surge in popularity is helping evolve the industry with its appeal to a broad player base. The value of the iGaming market currently stands at $93bn, with crypto gambling accounting for $250m of that figure, with yet more growth expected by 2030.
“The secure, transparent and swift transactions are exactly what audiences are seeking, and bypass the traditional banking hurdles of authorisation. Players worldwide can engage with content and on their preferred platforms without the constraints of currency exchange rates or transaction fees,” explains Camilleri.
“Faster transactions mean happier players, it’s that simple. There is nothing worse for players than having to wait for the money they
have won. A couple of hours of waiting is no problem, but if it takes longer than 24, players panic and rightly so.”
Cryptocurrency excels at fast payments and has a clear edge on the traditional banking methods that can’t yet match the speed. Deposits and withdrawals can be processed in minutes, not days. There have been some markets that have changed the way transactions are processed. The Nordics in particular with its Pay N Play model raised the bar in speed and efficiency.
Camilleri cites global businesses that now process crypto payments as a sign that brands in the iGaming industry should follow suit. “Consumers are already benefiting from the growing use of cryptocurrencies to make payments for other services,” says Camilleri.
“The likes of Tesla and Microsoft now allow people to pay using crypto. This has been driven by consumer demand and the obvious benefits of integrating cryptocurrency technology, and iGaming brands should be seriously considering offering such an option. That is why our latest product has crypto at its core.”
The growing crypto audience, with over 420 million users worldwide, is another reason why companies should consider accepting crypto payments. This allows businesses to tap into an extensive global client base, expanding
"Crypto gambling accounts for $250m, with yet more growth expected by 2030"
accessibility and reaching customers in diverse regions. It eliminates traditional payment hurdles, such as the need to search for local providers.
Cryptocurrency transactions are costeffective. This enables casinos to save money and enhance their services for players. Also, online casinos can attract tech-savvy players who have been early adopters of innovative technologies. This can give casinos a competitive edge and position them as forward-thinking brands.
We recently launched our customisable turnkey crypto casino solution, which is embedded with a multi-currency crypto wallet, allowing users to choose between crypto and fiat currencies. “Our scalable and dynamic crypto casino solution will allow operators to start their own crypto casino in just a few weeks. Built with a focus on security and stability, players will have a safe and enjoyable gaming experience,” says Camilleri.
Already live with several partners, iGP’s tailored approach to its crypto casino offering is setting the standard for products in the space.
“Meeting and exceeding the objectives of our partners is vital to us. Their success is our success and we take great pride in delivering the platforms that allow their business to thrive.”
Camilleri believes there is a clear gap in the market for operators to upgrade the technology they are using, and ultimately provide better user experiences, giving them more control and the ability to achieve their ambitions.
By adopting cryptocurrency, online casinos can concentrate on their most important objective – delivering an exceptional gaming experience.
Embracing crypto and its many benefits including fastertransactions, global reach, and enhanced security will see your platform flourish in this digital age.
Betcore & TVBet CMO Vlad Slyusarenko sits down with Gambling Insider to discuss the power of social media marketing for B2B businesses in gaming
What do you think are the non-negotiable marketing techniques for B2B firms in the gambling industry today?
Certain marketing tactics are necessary for success in the modern B2B gambling sector. The primary goal is to project the right image of a successful, forward-thinking, fast-growing business. This image has to be maintained through external communications in addition to the team’s coordinated efforts. Social networking and a high-quality, contemporary website will be helpful in this aspect. LinkedIn is especially important when it comes to social media in B2B. On the one hand, it communicates all of the company’s attributes to the target audience; on the other, it allows the instant establishment of contacts. This enables companies to communicate directly with decision-makers, demonstrating their professionalism.
In terms of breaking into the gambling industry as a B2B business, how key should social media be as part of your marketing strategy?
First and, most importantly, social media is the face of a brand and a great instrument for its representation. A company uses social media to demonstrate its skills, values and business
"With regard to online, we’ve found that a primary focus on managing social media yields indisputable benefits"
approach. Therefore, it is extremely important to conduct social networks actively, correctly and clearly convey your messages to the audience.
Following the release of Betcore in January this year, what kind of online marketing techniques has TVBet found to be the most successful as part of the campaign?
Introducing the new Betcore brand by creating different social media channels for it was a big move. This is more than just a rebranding for TVBet; it represents a new era for our large team. At the same time, TVBet keeps an essential component of the brand, developing new products and serving as the flagship brand in our portfolio. So we’re continuing to promote it on social media. We developed new social media for our main brand Betcore, continuing to work on TVBet’s media and increased our PR efforts under the new brand.
How do you differentiate your B2B marketing techniques for social media vs general online marketing?
With regard to online, we’ve found that a primary focus on managing social media yields indisputable benefits. Social media allows us to build closer and more personalised relationships with our audience, quickly convey key messages and instantly respond to feedback. It’s also an excellent forum for demonstrating our expertise, market leadership and engaging with other industry players in real time. At the same time, we don’t ignore online PR, since it is critical that consumers learn about the new business and its news from many sources. An integrated approach, which combines active social media presence and strategic public relations, enables us to reach the biggest potential audience, guaranteeing brand recognition and increasing market position.
How do you reflect on Betcore’s initial launch period and first nine months of operation overall?
We are pleased with how the first nine months after the launch of Betcore are going. The resources
we invested in the development and promotion of the brand are already bringing tangible results. We got significant responses from our target audience and partners, confirming the chosen strategy. Our social media presence, PR activities and participation in industry events have had a tangible impact, and we are confident this is just the beginning of long-term success. But the key role here was played by the product itself, because with Betcore, through one API you connect four verticals at once (live games, live casino games, fast sports events and crash games with slots). What am I getting at? Marketing is always easier to build when your product is top of the top!
Now that we’re reaching the year’s conclusion, what can you tell us about your future plans for 2025 and beyond?
The most essential aspect of our goals for 2025 and beyond is the continued development of the product and its verticals. We keep creating new games and enhancing current ones. Given that we offer up to four verticals with different paths, we have a large-scale task to improve.
Bayes Esports CEO Amir Mirzaee converses with Gambling Insider about the rapidly expanding esports market and the opportunities it presents for modern-day sportsbooks
concentration in their thirties. Counter-Strike 2 and Dota 2 have been around since the early 2000s. Their longevity demonstrates they are a valuable long-term investment. Additionally, esports can be a key way to lower customer acquisition costs. Reports show that 91% of esports bettors also bet on traditional sports. Use the jam-packed esports and eLeague calendar to offer betting year-round and unlock additional ways to generate revenue.
The esports industry is highly fragmented and lacks standardisation. Even tournaments within the same game title can offer diverse experiences. Counter-Strike, for example, has fragmented IP and there is no uniform approach to the user experience.
Sportsbooks face the challenge of providing comprehensive esports coverage without complex integrations.
Esports is emerging as one of the fastest-growing betting categories worldwide. However, entering this space can come with unique challenges. Do you choose to handle trading in-house, opt for a turnkey solution, or find a middle ground that allows you to control margins without needing a fully dedicated trading team? Taking the first step can feel risky, so it’s important to understand what makes a partner the right fit. From real-time data, a comprehensive content calendar, and seamless integration, discover why these features are essential for building a successful esports portfolio.
The global audience for esports has reached a staggering 640 million viewers. This large community has an equally massive financial impact, with the regulated esports betting market having a 2024 projected turnover of $2.5bn. This highlights esports’ huge potential. The demographic of esports bettors tends to fall between the ages of 26-45, with the largest
Customer acquisition costs (CAC) can sometimes hit up to $1,000. Sportsbooks need to have the complete package across all mainstream sports to make sure this hardearned user doesn’t wander off to competition. Keeping a customer in your ecosystem must be a priority.
Live betting is popular in esports, like traditional sports, because it keeps bettors engaged throughout the match. However, esports face unique challenges in delivering in-play markets.
1. Speed vs Stream Delay: Esports broadcasts can be delayed up to five minutes for an online match and 40 seconds for an offline due to integrity reasons. A Counter-Strike round lasts a max. of two minutes, so this delay makes in-play betting difficult if data isn’t live from the source.
2. Volume and Complexity of Esports Data: Unlike football, where one ball is followed, esports matches have countless actions occurring at every corner of the map. To ensure every data point is collected, it is critical to have automated data collection to offer in-play markets.
3. Frequent Game Changes: Esports regularly undergo game patches multiple times a year, which can have a major impact on the game and products. Unless this task is outsourced, keeping up to date with the changes and the underlying models requires building expert-level knowledge about each game title.
One of our primary solutions is Bayes Odds Marketplace, an interface of multiple providers spanning a range of tournaments, game titles and markets, accessible through a single integration.
The global impact of esports is evident when you look at the billion-dollar tournaments being developed, bringing together international teams, unifying game publishers, and drawing in mainstream sponsors. Esports is not a niche; it’s essential for remaining competitive in today’s rapidly expanding betting landscape. There is an opportunity for huge returns if you can leverage the vast amount of data available.
"Unlike football, where one ball is followed, esports matches have countless actions occurring at every corner of the map"
Pragmatic Solutions CEO Ashley Lang provides Gambling Insider with the supplier's latest updates, discussing how operators can overcome current challenges in the iGaming market
Tell us about some of the most recent developments at Pragmatic Solutions?
We have onboarded big clients, such as EstrelaBet, one of Brazil’s market leaders, and supported our licensees in new brand launches in numerous regulated markets. Our teams have also grown, accordingly, to ensure we are fully equipped to meet our clients’ needs.
One of our key recent developments is the publication of a white paper. This document is designed to help leadership teams evaluate their platform strategy and determine if it aligns with their future business goals. It also provides guidance on navigating the potential transition from their existing technology to a solution like ours, explaining why we believe our approach is well-suited to the market’s evolving needs.
Tell us about the integration of the MAP™ “Refer-A-Friend” module. How does it aim to maximise player acquisition and retention?
This integration is one of many examples of how we partner with the best-in-breed vendors in the industry to offer the most convenient solutions according to our clients’ business needs. Our platform is pre-integrated with more than 1,500 premium providers of content (iGaming and sportsbook) and services (payment providers, CRM, marketing and affiliate services, compliance, KYC, Data/BI and geolocation), available to all platform licensees via a simple configuration. Our PAM platform also allows for easy integration with any third-party product or service available in the market.
MAP is a long-standing integrated supplier to Pragmatic Solutions licensees, and we have recently upgraded the integration to support additional functionality developed by the MAP team. The “Refer-A-Friend” module from the MAP™ affiliate platform, in particular, allows our licensees to create and manage referral schemes, where they can incentivise existing players to refer friends to their brands. This is an effective way for operators to expand their customer base organically by leveraging the power of word-of-mouth
marketing and structure attractive reward models for new player referral.
What are some of the biggest challenges operators are facing in iGaming at the moment?
The current, dynamic market environment is marked by fierce competition and strict regulatory requirements, which present major challenges to operators and impose new operational and technological demands. This is particularly true for newer or challenger brands. Established brands built their reputation during a time of fewer regulations and more diverse marketing channels. By contrast, today’s operators must navigate stricter rules, finding new ways to gain and sustain market share and brand loyalty in an increasingly competitive space. Achieving this often requires innovation in both strategy and technology. These challenges are causing many operators to reconsider their original platform technology strategy. They are seeking alternatives because their current platform’s performance falls short of expectations, leading to delays, quality issues and ultimately hindering business growth.
Are there any complications staying on top of an ever-changing iGaming regulatory environment? Entering regulated regions involves carefully evaluating commercial viability, since it may face restrictions such as taxation changes, deposit limits and operational constraints. As a result, operators must continuously adjust their business models, marketing strategies and overall operations to stay competitive. Regulatory demands also lead to technical challenges. Operators need platforms capable of supporting new compliance requirements, which puts pressure on technology providers to help streamline processes and reduce costs. This includes optimising operations through technology to minimise manual processes, which can slow down business growth.
That is why we encourage operators to ensure their technological solutions align with long-term business objectives. The focus should be on defining clear goals – whether they are commercial expansion, launching new products or entering new markets – and then selecting technology that supports these ambitions.
What other markets are you looking to cater for next?
We have been live for a year in Brazil with one of its leading brands, EstrelaBet, and we are currently getting ready to support new and existing licensees as they transition to the country’s new online gaming regulation. In addition, we are expanding our presence in the Spanish market, where our platform is fully compliant, and we bring several years of experience as a platform technology provider.
We are also getting ready to enter additional European markets with major operators. Finally, we are focusing on certifications and compliance measures for markets such as Finland, which is set to introduce regulation in 2026.
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Need to know the latest products on the market in gaming?
Gambling Insider has you covered
Introducing V8 Roulette!
The Alfastreet V8 is a game-changer in the world of electronic table games, offering an unparalleled experience for both players and operators. Known for its commitment to innovation, Alfastreet has truly outdone itself with the V8, combining cutting-edge technology with elegant design and a focus on user experience.
The most noticeable aspect of the V8 is its sleek, modern design. With its polished finishes and ergonomic layout, the machine is visually stunning and immediately draws attention on the gaming floor. The user interface is intuitive and highly responsive, making it easy for players
to navigate through game options and place bets without any hassle.
Performance-wise, the V8 stands out for its exceptional speed and smooth gameplay. The upgraded software ensures faster processing times, which translates to a more seamless gaming experience, particularly during peak hours when multiple players are active. The multi-game capability allows users to switch between games effortlessly, making it an attractive option for players who enjoy variety.
Operators will appreciate the machine’s robust back-end system, which provides detailed analytics and customisable settings to suit individual casino needs. The modular design of
the V8 also makes maintenance and upgrades a breeze, ensuring that the machine remains a reliable asset for the long term.
From a technical perspective, the V8 is packed with features like HD displays, advanced security measures and an efficient energy-saving mode. These enhancements not only improve the overall player experience but also help operators reduce running costs.
In summary, the Alfastreet V8 is a top-tier machine that combines style, functionality and performance, making it an excellent investment for any casino looking to elevate its gaming floor with the latest in electronic table game technology.
Stylgame introduces Fortune Swivel as the latest addition to its sportsbook experience
The Fortune Swivel is the most recent update in Stylgame’s range for the sportsbook.
Ideal for betting areas, this super-comfortable armchair will boost any sportsbook experience with its important frame, essential and modern lines, robust and resistant structure.
The peak feature is the swivel, the patented mechanism R360R® by StylGame: its distinctive clutch acts as a brake to the lateral micro-rotations of the seat, caused by the movement of the player’s arms while playing. The push created by the self-centering mechanism is disengaged when the player sits down.
This allows them to play in a relaxed way without putting strain on the parts of the body that would oppose this push. Keeping the seats in line when they are not in use is also easier thanks to the auto-return.
High quality upholstery is customisable
V.I.P. X DREAM™ 3.43
Novomatic introduces the latest addition to its V.I.P X Series Novomatic, one of the largest gaming technology groups in the industry, is known for its innovative product portfolio made up of state-of-the-art gaming solutions and its dedication to their customers. This year, Novomatic is shining the spotlight on the V.I.P. X series: a sophisticated product line aimed at the most discerning player segment – and, of course, at operators who want to show their appreciation of their players with a corresponding top-class gaming entertainment offering.
The V.I.P. X Dream™ 3.43 cabinet takes centre stage in October.
The exciting V.I.P. X Dream™ 3.43 delivers the gaming sensation players dream of. With the towering set-up of two 43” game screens plus the optional topper and the exceptionally comfortable chair, there are no limits to the Very Important Player X-Perience with this cabinet.
With the multi-screen version V.I.P. X Dream™ 3.43, customers can look forward to a sophisticated cabinet, delivering an in-depth gaming impact with impressive graphics. This cabinet create an X-ceptional entertainment atmosphere for the discerning guest and transports players into new realms of gaming enjoyment.
for colours and materials with optional antibacterial properties, the Fortune Swivel is available with various optional extras: ashtray or cupholder, USB socket, wi-fi charger, headrest, folding table, speakers integrated into the backrest, headphones jack, volume and channel control, service call, on-off audio
The software spotlight will be on Superia Games™ Premium 3. Pure player excitement with 30 different games with the complete Novomatic gaming classics as well as popular fruit game titles introduce fresh and dynamic gaming thrills on the gaming floor. The myths of Amazon Beauties™, the jungle theme Gorilla Might of the Jungle™, the adventures of Book of Ra™ deluxe, the classic Lucky Lady’s Charm™ as well as the fruit game Mega Charge™ - all
command, wireless smartphone charger, massage system, heating system.
The initial feedback we have gained from our customers has been nothing but enthusiastic. Thanks to specific structural elements, it is also possible to create any type of layout, depending on the size and shape of the area.
of these thrilling titles and many more come along for maximum excitement and magnificent winnings. Bold gameplay, blazing features and dynamically expanding reels ensure outstanding performance for every player preference.
INTERBLOCK’S FRENZY ROULETTE
Unleashing Frenzy Roulette: Revolutionizing Roulette for Modern Players
Introducing Frenzy Roulette, Interblock’s newest standalone game is designed to revolutionise the classic game of roulette. Making its debut at G2E 2024, Frenzy Roulette brings a fresh, exciting twist to traditional roulette by incorporating multiple balls and continuous action. Interblock, known for its cutting-edge electronic table games (ETGs), has once again raised the bar with this new product, creating an experience that is engaging, fast-paced and designed to captivate both seasoned players and newcomers alike.
What sets Frenzy Roulette apart from traditional roulette games is its unique Frenzy Wheel concept, which allows for balls to simultaneously spin within the roulette wheel creating multiple outcomes within a single game. Players can bet on more than one ball at a time, significantly increasing both the excitement and the potential for higher winnings. The game also includes a Multiplier Roulette feature,
OPTIMUM PLUS ROULETTE
Fazi introduces Optimum Plus Roulette: Rede ning Compact Gaming Excellence
In the fast-paced world of casino gaming, space efficiency and player comfort are crucial. FAZI’s redesigned Optimum Plus Roulette is built to meet these demands, merging advanced technology with a sleek, space-saving design. This machine redefines what it means to deliver a premium gaming experience, packing excitement into a compact footprint while offering the best quality-to-price ratio on the market.
At first glance, the Optimum Plus stands out for its incredibly compact size, potentially the smallest footprint available. This makes it an invaluable asset for any casino aiming to maximise space efficiency without sacrificing player engagement. The machine’s design combines a newly enhanced ergonomic layout, ensuring players remain comfortable throughout their gaming sessions, and a double-sided 65-inch display. With clear, dynamic visuals, this roulette machine commands attention across the floor, drawing players in for a thrilling experience. A significant upgrade in the Optimum Plus model is the enlarged 24-inch screen, offering improved player visibility and interaction. This feature ensures that players enjoy enhanced clarity of the game’s interface, improving their overall experience.
The Optimum Plus Roulette doesn’t just excel in design; it also introduces innovative gameplay features, most notably the new
where two balls are launched each round – one determines the winning number, while the other ball defines the multiplier for that spin. This feature adds an extra layer of unpredictability and anticipation, making each round as thrilling as the last.
to seamlessly integrate into any
and immersive experience with its high-quality visuals and players are looking for the game, Frenzy Roulette of both, ensuring a
Frenzy Roulette is designed to seamlessly integrate into any casino floor as a standalone product, offering an interactive and immersive experience with its high-quality visuals and intuitive gameplay. Whether players are looking for the familiarity of a roulette table or the rush of a continuous-action game, Frenzy Roulette offers a perfect balance of both, ensuring a memorable gaming experience that stands out from the crowd.
MEGA PAY option. This exciting addition offers players alternative attractive payouts, creating more opportunities to land bigger wins.
By redesigning the concept of electronic roulette and fusing the roulette wheel, play positions, and electronic components into a single design layer, FAZI has redefined what compact roulette machines can achieve. Players will find themselves closer to the action, immersed in the fast-paced thrill of the game.
The Optimum Plus Roulette represents the future of compact, high-performance gaming. Combining its space-saving design with advanced ergonomics, the exciting MEGA PAY feature, and the best quality-
to-price ratio, it provides an engaging and visually stunning experience that players will love. For any casino looking to upgrade their gaming floor, the Optimum Plus Roulette is the perfect addition – a machine that delivers quality, excitement, and value in a compact form.
Two new games join the Charisma family Spintec’s Charisma setup is now featuring two new super exciting and popular games: Blackjack and Craps. With its player-centric design and excellent visibility of the game, Charisma gives players the comfort, control and excitement they have been craving.
This is positive proof that the Charisma Blackjack solution has an even greater potential than expected. The game itself is extremely attractive, while the virtual setup with a charming dealer makes it tremendously captivating. It gives the feel of a live game yet offers so much more.
For one, it has a much more dynamic pace, resulting in more games per hour, while human error in payouts is eliminated. Additionally, five fun side bets can multiply the winnings by up to 320, ensuring players immerse themselves in the game for hours – literally.
Fortunately, Charisma is also extremely comfortable. The seating arrangement is designed to make longer playing sessions as relaxed as possible, with user-friendly interfaces and intuitive touchscreens, handy surfaces for snacks and drinks, mobile chargers and an easily accessible bill validator and ticket printer.
The entire Charisma line features solutions that separate it from the crowd with a cuttingedge design that elevates the casino floor and immersive, razor-sharp graphics highresolution displays. All Charisma setups also include an elegant and attractive LED topper with the game sign, inviting the players to the game from across the casino.
This sign is especially attractive on the new Craps solution, where oversized dice command the player’s attention. As the game is particularly fast, the reading of the dice is accurate, and the superior audio and visual effects ensure that the game is a whirlwind of positive emotions.
As we move through the final quarter of 2024, the Digitain Team reflects on a year de ned by personalisation – and ponders the possibilities of where it may go next – in conversation with Gambling Insider
2024 has been a year of personalisation, but as 1-2-1 personalisation becomes more nuanced, how does Digitain approach developing its own solutions for operators?
Personalisation has become a key component for any successful iGaming platform, for one reason: people love tailored experiences. Think about how we use online services like shopping sites or streaming platforms; we all expect recommendations that match our preferences. In the iGaming world, it’s the same. Our partners’ players now expect betting options and game suggestions that are specific to their interests.
At Digitain, we’ve taken this need for personalisation seriously. For example, our sportsbook solution uses AI technology to understand what players like and recommend the right bets for them. If someone loves betting on football, they’ll see more football-related suggestions. This kind of personalisation doesn’t just make the experience better for players; it also keeps them coming back because they feel the platform “gets” them.
How has Digitain integrated the ‘ethos’ of personalisation into its future roadmap, from a development concept standpoint to product release?
Even though we’ve already added plenty of personalisation tools to our products, we’re not stopping there. The iGaming industry moves fast and we know that, if we want to stay on top, we need to keep improving and adapting to what players want.
Our team is always working on new ways to enhance the personalised experiences we offer. In general, we’re constantly keeping an eye on trends and tech developments so that we
can give operators even more ways to tailor content for their players. Whether it’s new features, smarter algorithms, or other tools, our goal is to stay ahead of the curve and make sure our products are the best they can be. Our platform is modular, which means operators can easily implement new features as they come along. This makes it easy for them to offer the latest personalisation trends without a lot of hassle.
How has the release of social features such as SportChat affected Digitain’s approach to providing personalised experiences? What was the thought process behind this product? Personalisation and socialisation are two different things, but they work really well together in iGaming. Regarding SportChat, we designed it to allow players to chat with each other during live events, which makes the experience interactive. Players can share their opinions on the game, give tips or just enjoy some banter. This social element keeps players engaged longer because they’re not just betting – they’re part of a community.
This can then be combined with personalisation. While players are chatting and enjoying the social side of things, they’re also getting personalised content recommendations based on their preferences, like bets on their favourite teams. It’s a powerful combination.
Of course, AI and personalisation go hand in hand. A popular AI feature across multiple industries at the moment are chatbots. Do you think virtual chatbots will play a growing role in improving personalised experiences for players moving forwards?
AI chatbots are already becoming a big deal
in all kinds of industries, iGaming is no exception. These bots can help players find information, recommend games and assist with customer support.
For iGaming, AI chatbots can be especially useful. An AI chatbot could suggest options based on their past behaviour, making the experience smoother and more enjoyable. This makes the platform feel more intuitive and keeps players engaged.
As AI technology gets better, these chatbots will only become more advanced, helping players in more personalised and interactive ways. So, yes, we definitely see AI chatbots playing a bigger role in the future of iGaming.
What do you think will be the next big leap in personalisation in 2025?
Looking ahead, it’s pretty clear that AI will continue to drive personalisation to new levels. By 2025, we expect to see even more advanced hyper-personalisation, where AI analyses player behaviour in real time to offer tailored experiences. This could mean things like customised betting options, exclusive bonuses based on individual preferences, or even fully personalised interfaces.
Another exciting possibility is the integration of Augmented Reality (AR) and Virtual Reality (VR). Imagine being able to step into a virtual betting lounge designed specifically for your preferences. Everything from the layout to the types of bets available would be customised just for you. It would take personalisation to a whole new level and really change the way players engage with iGaming platforms. We’re just excited to be part of the journey, which will likely be full of surprises!
