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STAYING IN THE KNOW A panel of experts gather to analyse the ever-changing climate in gaming and how to adapt to maximise opportunities and potential
THE PANEL Stanislav Silin CEO, Altenar Magnus Olsson Head of sales and account management, Play’n GO Erik Köhler Marketing manager, Betsoft Gaming Richard Hogg CCO, BetGames.TV
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What is the state of innovation for suppliers in terms of offering gaming operators engaging content? Stanislav Silin: The very term “engaging content” already points to UX. And that is certainly one area of innovation that suppliers, including Altenar, have been putting efforts towards. Another way to engage would be to extract pieces of supplier content, and package them in a way for the operator to make such content available to their players in new or unexpected ways. We did something similar with in-banner betting together with Trustly and some
operators earlier this year, and this is an idea we’re looking to expand on. Magnus Olsson: For us, innovation comes in many forms and is a constant moving target rather than something that can be reached. When most people think of innovation, they think of new, game-changing ideas that no one has ever seen before, but it can also be a new way of doing something old or bringing something new to a familiar topic. We are driving innovation on many levels simultaneously; the common
