FROM THE TOP
FROM THE TOP:
DIVERSIFYING M&A Tim Poole looks at how gaming mergers are changing in the US, as companies like DraftKings and Bally’s aim to offer an ever-broadening scope of products. There was a time when operators would buy their fellow operators, suppliers would acquire their fellow suppliers, and that would be that. Today, companies still do that en masse; why wouldn’t they when the market is ripe for M&A? But it’s fair to assess that gaming mergers are changing. Including DraftKings and Bally’s Corporation, recent examples have seen gaming operators branch out by buying suppliers, 8 GAMINGAMERICA
affiliates and marketing firms. Companies now are looking to offer the whole package – and we’re seeing a diversification of our industry’s M&A.
DRAFTKINGS’ DIFFERENTIATION A pioneering gaming firm in this sense, DraftKings has led the way of late in this sector – and that’s nothing to do with
