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+27 82 503 6227 WWW.GAMUTPLANET.COM

2 STILLS & FILM PRODUCTION

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WWW.PRINZPRODUCTIONS.COM

SOUTH AFRICA

2

PORTUGAL

PRINZ PRODUCTIONS

STILLS & FILM PRODUCTION

ANYTHING IS POSSIBLE

1998 - 2018

PRINZ PRODUCTIONS

STILLS & FILM STILLS PRODUCTION & FILM PRODUCTION SOUTH AFRICA • PORTUGAL SOUTH AFRICA • PORTUGAL

STILLS & FILM PRODUCTION

SOUTH AFRICA PORTUGAL

media perception

so What do the joUrnalists say? a short-dipstick survey of key journalists says that aG is communication well on its performance as a development finance institution and the social-economic impact it is having. so what are the areas of improvements.

perception stUdy may 2015

perception 1. tone in media coverage 2. tone and issue 3. Geographic reach

the media Understands aG

they believe aG is performing well at their job. they also believe that their readers understand economic development and realise its importance. hence, aG stories are good for the media house and important to readers

journalists are happy with their current relationship with aG. however, they want more communication and more stories.

the steady stream of stories.

What’s WorkinG?

they have an appetite for stories about projects, where funding is being invested & how aG is making a difference. these are the stories that communities are interested in and serve as an inspiration to aspiring entrepreneurs. journalists also want to talk directly with beneficiaries as well as aG unit heads & project managers.

inspire me, talk to me

the steady stream of stories. everyone agrees the information received from aG is good. access to the stories through smG and aG is working. journalists know they can quick and easy access “aG is very approachable and available to the media”. journalists have good working knowledge of whom to contact for what. the feedback process is also appreciated

auditing to build public confidence

everyone agrees the information received from aG is good. access to the stories through smG and aG is working. journalists know they can quick and easy access “aG is very approachable and available to the media”. journalists have good working knowledge of whom to contact for what. the feedback process is also appreciated

so What can be improved?

auditing to build public confidence

INFOGRAPHICS

SIMPL!FY

WEALTH FORECAST 21 JULY 2020

* 7 6 5

ABILITY TO RETIRE

KEY TO SYMBOLS

GROUP RISK

000%

CURRENT PREMIUM LEGADO PREMIUM

R000,000.00

1

OF FINAL SALARY AT AGE

SAVINGS

65

BANKING

R000,000.00 R000,000.00 R000,000.00

BANKING Maximize rewards earned on cash-back, air miles and other reward schemes your bank offers.

7

R

R150,000 MONEY SAVED AND

WELLNESS

R000,000.00 R000,000.00 R000,000.00

MEDICAL AID

R000,000.00 R000,000.00 R000,000.00

WELLNESS Improve your health while putting money back in your pocket with a variety of wellness reward schemes.

6

Life Cover | Capital Disability | Income Disability | Severe Illness | Funeral Cover | Global Education Benefit

000% 000%

RE-INVESTED

000

%

000%

5

MEDICAL AID

Multiple benefits include Unlimited GP Visits | Dental Care | Blood Tests | Comprehensive Hospital Plans | Gap Cover

R000,000.00

GROUP RISK

000% 000%

000%

4

LIFE INSURANCE Term life | Whole life | Universal life | Variable life | Variable universal life | Simplified issue life | Guaranteed issue life | Final expense | Group life

2 3

R000,000.00

GROUP RETIREMENT 0% Admin Fees | Gain 15% capital when switching to Discovery Umbrella Fund | Up to 4% fund boost on your Annual Retirement Fund contribution

GROUP RETIREMENT

R000,000.00 R000,000.00 R000,000.00

INVESTMENT

R000,000.00

INVESTMENT Stocks | Bonds | Mutual Funds | Annuities | Commodities

R000,000.00 R000,000.00

LIFE INSURANCE

R000,000.00 R000,000.00 R000,000.00

1 2 3 4

| BETA PLUS GROUP SOLUTIONS | TEL: +27 21 201 1430 | UNIT 201 MASON’S PRESS | 7 RAVENSCRAIG ROAD | WOODSTOCK | CAPE TOWN | 7925 | REG NO. 2014/226811/07 | FSP NO 45655 | VAT NO. 41070269247

brighton renovations

ss

>> nanite >> I like this font which is called Ethnocentric. Even though it is a sans-serif font, the angular ends make is almost appear to be serif. I have bevelled and embossed it to give it weight and also overlapped the ‘ss’.

A definition (and google search) of Nanite brings up all matter of undefined things, so I have used a hexagon to illustrate it.

ss

>> nanite >> Same design only using a kettlebell to represent fitness

J

PERMANENT

MAKEUP ARTIST

COPY CONTENT CREATION

copy content creation

l gjam

timber sculptor &

NUTRITION

JemmaJarman

lifestyle mag

tree surgeon

L SUPP EMEN AL

R DOGS FO

J

&

T

UTOPIA alternative travel

k9MASS

espire

R

restoring hope inspiring change

writing for Social Media

Key PrinciPleS Brand MoBile Brand BehaveS in a Particular Manner and uSeS language that iS PoSitive, collaBorative, SuPPortive and helPful.

“if content iS King, then converSion iS queen.” john MunSell, ceo of BizzuKa

Brand MoBile doeS

Brand MoBile doeS not

SPeaK in a way that norMal PeoPle SPeaK every day

uSe advertiSing jargon or overStateMentS

aPPear encouraging and oPen avoid Being too corPorate reSolve querieS PuBlicly (with the excePtion of thoSe that require a cuStoMer’S PerSonal or account detailS)

Preach at or degrade itS cuStoMerS act iMPerSonal or aloof get into PuBlic arguMentS

Brand MoBile iS

Brand MoBile iS not

Pro-active

Boring and Stagnant

oPen and honeSt

arrogant

availaBle to reSPond to querieS freSh and creative

Shy intruSive

conSiStent

Brand Mobile Personality Brand Mobile is reaching out to people everywhere as a professional mobile ICT company that is intent on improving the industry.

the right wordS

Quality of service is a key focus area and one of Brand Mobile’s key business values. This is supported by an open-door approach, ensuring that customers’ criticisms are heard and praise is appreciated.

the wrong wordS

we / uS

Me / i

ePic

unaBle / can’t

unexPected

ridiculouS

The Brand Mobile tone and personality style is colloquial (informal) and conversational.

writing for Social Media

writing forSocial Media learner quick reference guide

“LIFe WAS So SIMpLe WHen AppLeS And bLAckberrIeS Were FrUIt, A tWeet WAS tHe SoUnd oF nAtUre, And FAcebookS Were pHoto ALbUMS”

How to Write for Facebook LengtH – Facebook posts can be up to 420 characters, however keep posts short and succinct (250 characters) so that the full message can be viewed in a newsfeed.

cArL HenegAn dArkneSS LeFt Undone

type oF content - All posts written for Facebook should be consumer-friendly, action-oriented, interesting and compelling and include a specific call to action. tone - naturally casual but professional. Use a consumer-friendly voice when crafting your messages. If your post is directed toward lay people, either avoid or define jargon. tAggIng – When responding to a post, ensure that you tag the person you are responding to. Facebook has inbuilt tagging capabilities which tags the person as you write their name. this will ensure that your response is posted on their newsfeed.

the

importance of Social Media

BUILDING CUSTOMER RELATIONSHIPS

• Make it about the customer and not the product. Traditionally, product is pushed onto the customer. Now, brands can take what customers are looking for and translate it into something meaningful for the customer. For example, a bank could either push their savings products onto a customer or, through social media, they could share money saving tips which shows overall concern for the customers’ well-being and financial health.

• Encourage feedback and listening. Customers like to feel that their thoughts and opinions are valued and considered. Through listening to customers, they become participative collaborators in the life of a brand. For example, Lays Potato Chips asked people to help create the next chip flavour. The campaign resulted in eight million new chip flavour suggestions world-wide.

reputation management for Social Media

“The ONly Way TO puT OuT a SOcIal-MeDIa FIre IS WITh SOcIal-MeDIa WaTer.” raMON DeleON, MaNaGING parTNer OF SIx DOMINO’S STOreS IN chIcaGO

• Responding to customers who have chosen to engage with the

brand is paramount to building customer relationships. Customers do not like to be ignored as it makes them feel unimportant and undervalued. By being responsive, even in negative situations, brands build trust and integrity with their customers.

How brands build customer relationships • Making it easy for the customer to share their story: Allowing customers to share their stories unites communities and taps into people on an emotional level. Great stories encourage great interaction and sharing which all contribute to creating a loyal following of customers.

• By means of inspiring people through connecting them to each other so that they may share daily wins and struggles in overcoming obstacles. For example, Nikerun.

DO

 DON’T

• Immediately phone the appropriate internal brand team, who will advise on an appropriate apology

• Delete the incorrect tweet/post (unless it contains sensitive personal information)

• Following advice and instruction from the brand team, apologise to the user directly by @reply tweet and send a DM in a personal manner about the mistake

• Try to cover up the mistake - if a post has to be deleted, own up to it and post a message explaining the reason for the deletion (after the brand team has advised)

• Get hold of a social listening partner to monitor the virality of the mistake

• @reply to any retweets about the issue, only discuss the issue with the customer

• When the issue is resolved, broadcast the steps it took to fix the issue

• Be defensive in your communication