Oshkosh Northwestern Reaches Adults Who Vote
REACH THE LOYAL VOTERS
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Research shows that most local voters read newspapers.
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Of those who always vote in local elections:
Newspapers can help political candidates understand who the most loyal voters are and how they engage with newspaper media to increase impact.
• They are 27% more likely to read the daily newspaper than the typical adult.
• More than six in ten (62%) of those who always vote in local elections are age 50 or older.
• Seven in ten read newspaper media in print, online or on mobile devices in an average week.
• Among this group, in an average week, two-thirds (67%) read a print newspaper and more than 7 in 10 (73%) read a print or digital newspaper.
• Nearly 8 in 10 (77%) contribute to politcal organizations.
Source: Nielsen Scarborough, 2015
For more information, contact Holly Schroeder, (920) 431-8296, hschroeder@gannett.com - or Crystal Henrichs, (920) 431-8280, chenrichs@gannett.com
REACH THE LOYAL VOTERS
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The majority of loyal voters from all political party affiliations read newspaper media.
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Newspapers keep voters up-todate on news and current affairs, including political news. • Nearly three-quarters (73%) of perpetual voters who read print or digital newspaper media each week think it is important to keep up-to-date with news and current affairs.
Around seven in ten read the print or digital newspaper.
71%
DEMOCRATS
68%
REPUBLICANS
Source: Nielsen Scarborough, 2015
For more information, contact Holly Schroeder, (920) 431-8296, hschroeder@gannett.com - or Crystal Henrichs, (920) 431-8280, chenrichs@gannett.com
REACH THE LOYAL VOTERS
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Newspaper media attracts voters who contribute to political organizations a key audience for political candidates. Newspapers help political candidates connect with these contributors, who are important sources for funding their campaigns.
• Nearly two-thirds (64%) of those who contribute to political organizations are age 50 or older. • Of that group, more than 7 in 10 (71%) read the newspaper in print, and nearly 8 in 10 (79%) read the newspaper in print or digital form during an average week.
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Heavy readers of local newspapers are more likely to make contributions to political organizations than heavy users of other local media, making newspapers the key channel to reach this influential group.
Source: Nielsen Scarborough, 2015
For more information, contact Holly Schroeder, (920) 431-8296, hschroeder@gannett.com - or Crystal Henrichs, (920) 431-8280, chenrichs@gannett.com
Oshkosh Northwestern reaches 57% of adults in the area.
Reaches Adults Who Vote
Option #1 • 4 half pages - full color - Includes 2 Sundays, 2 Daily • 50,000 run of site impressions 300x600 & 300x250 • 50,000 mobile impressions • 4 high impact pushdown ad units - can include embedded video, social buttons
$15,410.40
Option #2 • 4 quarter pages - full color - Includes 2 Sundays, 2 Daily • 50,000 run of site impressions 300x600 & 300x250 • 50,000 mobile impressions • 4 high impact pushdown ad units - can include embedded video, social buttons
$9,945.20
Option #3 • 4 eighth pages - full color - Includes 2 Sundays, 2 Daily • 50,000 run of site impressions 300x600 & 300x250 • 50,000 mobile impressions • 2 high impact pushdown ad units - can include embedded video, social buttons
$5,672.60
Custom options are available. For more information, contact Holly Schroeder, (920) 431-8296, hschroeder@gannett.com - or Crystal Henrichs, (920) 431-8280, chenrichs@gannett.com