2016 CONFERENCE Driving Principles for Success
KEYNOTE SPEAKER
Robin Fisher Roffer
Founder & CEO of Big Fish Marketing
TRAILBLAZER PROFILE
TITLE SPONSORS
TOYOTA Hunter International
Alexandria Johnson Boone President/CEO, GAP Communications Group and Chairwoman/ Founder, Women of Color Foundation
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TEMPTO-HIRE
PROFESSIONAL PLACEMENT
RECRUITMENT PROCESS OUTSOURCING
short and long-term temporary assignments
temporary work assignments with the potential of conversion to a permanent hire
direct hire recruiting from entry level to executive placements
a form of business process outsourcing where an employee outsources all or part of its recruitment activities to Hunter
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2016 Conference
table of contents
ADVERTISER DIRECTORY. . . . . . . . . . . . . . . . . . . . . . . . . 04 WELCOME LETTER
Mayor Frank G. Jackson, City of Cleveland .
. . . . . . . . . . . . . . . . . . 07
THANK YOU TO OUR SPONSORS. . . . . . . . . . . . . . . . . . . . . . 08 WELCOME LETTER
Joy L. Walker, Steering Committee Chair.
WELCOME LETTER
Sheila A. Mixon, ORV~WBC Executive Director. .
WELCOME LETTER
. . . . . . . . . . . . . . . . . . 09 . . . . . . . . . . . . . . . . 10
Donna Jones Baker, President & CEO, Urban League of Greater Southwestern OH.
. . . 13
ABOUT ORV~WBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 CORPORATE MEMBERS. . . . . . . . . . . . . . . . . . . . . . . . . . . 15 CONFERENCE AGENDA. . . . . . . . . . . . . . . . . . . . . . . . . . . 16 CATCH THE WAVE PROGRAM DETAILS. . . . . . . . . . . . . . . . . . 18-24 MEET THE BUYER & WBE SHOWCASE EXHIBITORS. . . . . . . . . . . . . 25 CONFERENCE MAP. . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 HONOREES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 SUPPORT THE RAFFLE . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 THANK YOU TO OUR VOLUNTEERS & IN-KIND DONORS. . . . . . . . . . . 30 CONFERENCE MODERATOR & EMCEES. . . . . . . . . . . . . . . . . . . 34 WORKSHOP PRESENTERS & PANELISTS. . . . . . . . . . . . . . . . . 35-42 TRAILBLAZER AWARD WINNER Alexandria Johnson Boone . . . . . . . . . . . . . . . . . . . . . . . 44--45 KEYNOTE SPEAKER Robin Fisher Roffer, Big Fish Marketing . . . . . . . . . . . . . . . . . . 46-47 WOMEN’S ENTERPRISE FORUM. . . . . . . . . . . . . . . . . . . . . . 55 ORV~WBC FORUM REPS . . . . . . . . . . . . . . . . . . . . . . . . . 56 GET GOVERNMENT CERTIFIED. . . . . . . . . . . . . . . . . . . . . . . 58 WOMEN-OWNED INITIATIVE. . . . . . . . . . . . . . . . . . . . . . . . . 61 BENEFITS OF CERTIFICATION. . . . . . . . . . . . . . . . . . . . . . . . 62 ORV~WBC MONTHLY & BI-MONTHLY LUNCHEONS . . . . . . . . . . . . . 66 WBENC NATIONAL CONFERENCE. . . . . . . . . . . . . . . . . . . . . . 67
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Advertiser Directory list of advertisers HUNTER INTERNATIONAL RECRUITING........................................................... 02
DIVERSE SUPPLY CHAIN PARTNER.................................................................... 51
CUSTOM PAPER TUBES........................................................................................ 05
LOUISVIILE/JEFFERSON COUNTY MSD............................................................ 51
ALLIED SHIPPING & PACKING SUPPLIES....................................................... 06
FIFTH THIRD BANK...................................................................................................52
L. BRANDS.....................................................................................................................11
PROFESSIONAL IMAGERY.....................................................................................52
ACCEL INC....................................................................................................................12
KOLAR DESIGN..........................................................................................................52
MACY’S INC.................................................................................................................17
HYDRODYNE.............................................................................................................. 53
PNC BANK...................................................................................................................28
MESA INDUSTRIES................................................................................................. 53
SHELLEE FISHER PHOTOGRAPHY.......................................................................28
CINTAS CORPORATION.........................................................................................54
CUMMINS FACILITY SERVICES.............................................................................31
PARTNERS IN PLANNING...................................................................................... 54
PIXELS & DOTS.........................................................................................................32
STEVENSON OIL.......................................................................................................54
CREATIVES ON CALL................................................................................................33
KROGER CO...............................................................................................................54
KDDK LEGACY GROUP LLC....................................................................................33
KRAFT ELECTRIC.......................................................................................................57
STAND ENERGY.........................................................................................................33
BERKSHIRE GROUP................................................................................................59
SMARTIT..................................................................................................................... 39
WALKER TRANSFER-POWELL, LLC...................................................................... 59
EVOLUTION CREATIVE SOLUTIONS................................................................... 39
LIZARD APPAREL & PROMOTIONS.................................................................... 59
WBE CANADA............................................................................................................40
NEXTGEN FUEL..........................................................................................................60
BOB ROSS AUTO GROUP.....................................................................................40
JOURNEY STEEL........................................................................................................60
MEDIASCRIPT LLC................................................................................................... 43
CASCO MANUFACTURING SOLUTIONS..........................................................60
THE BAZ GROUP...................................................................................................... 48
HONDA NORTH AMERICA..................................................................................... 63
2-SCALE.......................................................................................................................48
PROCTER & GAMBLE.............................................................................................. 63
PROCESS SOLUTIONS........................................................................................... 48
ADVANCE PARTNERS.............................................................................................. 63
FIRST ENERGY........................................................................................................... 48
CORPORATE SPLASH............................................................................................. 63
CKREU CONSULTING.............................................................................................49
LIFE’S EYES MEDIA..................................................................................................64
GONG GONG COMMUNICATIONS.....................................................................49
CHEVRON....................................................................................................................64
ZELMAN & ASSOCIATES.......................................................................................49
MCDONALD HOPKINS............................................................................................65
PRADCO......................................................................................................................50
MYCA:GROUP...........................................................................................................65
KELLOGG’S.................................................................................................................50
TOYOTA.......................................................................................................................68
MARATHON PETROLEUM CO................................................................................ 51 CLEVELAND CLINIC................................................................................................... 51
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
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Letter From The Mayor
April 18 – 20, 2016
Dear Attendees: On behalf of the citizens of our great city, it is my pleasure to welcome you to Cleveland for the Ohio River Valley Women's Business Council’s Catch the Wave Conference. While in town, make sure to discover PlayhouseSquare, our elegantly-restored performing arts center that offers everything from quaint concerts to blockbuster Broadway shows. Or, head over to University Circle where you’ll find more arts and culture within a square mile than anywhere else in the country. Cleveland offers nationally-recognized culinary experiences and unique nightlife options Downtown at East Fourth Street, the Historic Warehouse District and the Flats, as well as neighborhood hotspots in Tremont, Little Italy and Ohio City. Whether you want to rock with your idols at the Rock and Roll Hall of Fame and Museum or root for your favorite sports teams at Progressive Field, “The Q” Arena or FirstEnergy Stadium, Cleveland’s got it all. Cleveland is a vibrant city filled with a wide range of opportunities and friendly people ready to welcome you. I hope you enjoy your time here and return to visit us again soon. Sincerely,
Frank G. Jackson, Mayor 7
Thank You TITLE sponsor
to Our Sponsors & Advertisers! SILVER sponsor
TITANIUM sponsor
PLATINUM sponsor
BRONZE sponsor
GOLD sponsor
Water and Process Fluid Purification
DIAMOND sponsor
Environments. Exhibits. Design
MEDIA sponsor
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Welcome! JOY L. WALKER
Chair, ORV~WBC Steering Committee Supplier Diversity Manager Louisville & Jefferson County Metropolitan Sewer District As Chair, on behalf of the Ohio River Valley Women’s Business Council (ORV~WBC) Steering Committee, welcome to the 7th Annual Catch the Wave Conference. It’s an exciting time for ORV~WBC as we continue to flourish with over 900 certified WBEs and more than 30 corporate members in our service region of Ohio, Kentucky and West Virginia. We’re so glad that you’re here with us in Cleveland for what promises to be our best and most memorable supplier diversity conference yet! ORV~WBC is committed to affording the platform for our corporate members and WBEs to connect and essentially aid in increased business opportunities for first-and second-tier supplier strategic sourcing. We’ve packed all three days with thought provoking workshops, rousing presenters, and chances to meet amazing professionals from all over the service area who are dedicated and enthusiastic about integration of woman-owned businesses in their supply chain. I’d like to thank each of you for attending and bringing your industry expertise to our annual event. Your participation, ambition, success, experience, commitment to supplier diversity and entrepreneurship is inspiring, and helps us pave the way into the future of our ORV~WBC business community. You are truly our greatest asset today and tomorrow, and we could not accomplish what we do without your unwavering support and leadership. Throughout this conference, I encourage you to fully utilize invaluable resources and strategic alliances made, be inspired, and help us to continue to positively shape the future of ORV~WBC. We should all be very proud of where we are today and excited about our path forward. I wish you nothing but the very best, on, yet, another successful conference, and look forward to seeing you at next year’s conference in my hometown of Louisville, Kentucky! Continued Success! Joy L. Walker Chair, ORV~WBC Steering Committee Supplier Diversity Manager Louisville & Jefferson County Metropolitan Sewer District
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Welcome! SHEILA A. MIXON
Executive Director | ORV~WBC
Welcome to Cleveland and the 7th annual “Catch the Wave” conference with the theme of “Driving Principles of Success”. One of my favorite quotes comes courtesy of Whitney M. Young, Jr. who stated “It is better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared”. The Catch the Wave conference has become the vehicle for women owned businesses to acquire the tools necessary to DRIVE toward SUCCESS and prepare for the opportunities that await them. Each year, we look for ways to enhance your experience. This year’s conference begins with a conversation between five (5) dynamic women operating everyday in male dominated industries. They will share the challenges, successes and what DRIVES them. We’ve added a business resource area of organizations whose sole purpose is providing information that DRIVES growth SUCCESS. The WBE Showcase is back, putting our region’s WBEs front and center for connection and collaboration with other WBEs and corporations. This year’s Trailblazer is the phenomenal Alexandria Johnson Boone, President of GAP Communication and Founder of the Women of Color Foundation. And, the dynamic Robin Fisher Roffer from Big Fish Marketing is coming home to Cleveland to deliver the Keynote Luncheon address. These two women personify what it means to not only push toward success, but bring others with you along the way! We each define success on our own terms. Ask yourself, what success means to you, and then take full advantage of opportunities like Catch the Wave to continue to drive toward your vision of what success is for you and your business. See you in Kentucky in 2017! Sheila A. Mixon, Executive Director ORV~WBC
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Inclusion makes us stronger. Variety is what gets us excited. That’s why we want everything about us — from our products to our suppliers — to reflect the diversity in our customers and around the world.
Welcome! DONNA JONES BAKER
President & CEO | Urban League of Greater Southwestern Ohio
Welcome Conference Participants! What a pleasure it is to join you again and be reinvigorated by the energy and enthusiasm of this region’s women business owners and the corporations who support them. For those of you joining us for the first time, welcome to the 7th Annual Ohio River Valley Women’s Business Council (ORV-WBC) Catch the Wave Conference. You’ll leave this conference with feeling renewed and empowered to return to your home base and successfully lead your organizations. As one (1) of 14 Regional Partner Organizations (RPO) of the Women’s Business Enterprise National Council (WBENC), the Urban League of Greater Southwestern Ohio takes great pride in having ORV-WBC as one of our signature programs. The Urban League’s commitment to building strong individuals, families, and communities depends upon economic self sufficiency created through the growth and development of women business enterprises. Over the past seven (7) years, I’ve seen ORV-WBC grow leaps and bounds due to the dedication of our team, the ongoing corporate member commitment, and the tenacious WBE community. My personal respect and thanks goes out to all of you. We are so glad you are here. Onward & Upward! Donna Jones Baker President & CEO
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Processing WBENC Certifications for Women Owned Businesses in Ohio, Kentucky & West Virginia
About the Ohio River Valley Women’s Business Council The Ohio River Valley Women’s Business Council (ORV~WBC) was established in 2009 to provide WBENC certifications to women-owned businesses in the states of Ohio, Kentucky, and West Virginia. ORV~WBC operates under the Urban League of Greater Southwestern Ohio, Business Development & Entrepreneurship Department, through a collaborative effort with WBENC.
Meet the Team Sheila A. Mixon
Leslie Young
Michelle Brown
Valencia McNeil
EXECUTIVE DIRECTOR
EVENT COORDINATOR
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EVENT & PROGRAM MANAGER
CERTIFICATION COORDINATOR
CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Maudie Moreno
CERTIFICATION MANAGER
Corporate Members ADVANCE PARTNERS BARNES DENNIG BROWN-FORMAN CORPORATION CARDINAL HEALTH CHEVRON CINTAS CORPORATION CLEVELAND CLINIC COVERT MANUFACTURING, INC. DOMINION EAST OHIO DUKE ENERGY CORPORATION FIFTH THIRD BANK FIRST ENERGY CORPORATION GRAYDON HEAD & RITCHEY, LLP HONDA NORTH AMERICA HORSESHOE CINCINNATI KELLOGG COMPANY THE KROGER CO. L. BRANDS LUXOTTICA NORTH AMERICA MACY’S MARATHON PETROLEUM CO. MESSER CONSTRUCTION CO. METROPOLITAN SEWER DISTRICT OF GREATER CINCINNATI LOUISVILLE & JEFFERSON COUNTY METROPOLITAN SEWER DISTRICT PNC BANK PROCTER & GAMBLE CO. TOYOTA TRIHEALTH UC HEALTH UNIVERSITY OF CINCINNATI VONLEHMAN CPA & ADVISORY FIRM
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Conference Agenda Driving Principles for Success
MONDAY, APRIL 18th, 2016 10:00 am – 11:30 am
ORV~WBC Steering Committee Meeting (Members Only)
10:00 am - 4:00 pm
Guest Registration & Hotel Check-In
1:00 pm – 2:30 pm
Opening Session & WBE Forum Panel Discussion
2:45 pm – 3:45 pm
Macy’s Fashion Presentation
3:45 pm – 5:45 pm
WBE Showcase
7:00 pm – 10:00 pm
Cocktail Reception at the Rock and Roll Hall of Fame + Museum (Pre-Registered Only)
TUESDAY, APRIL 19th, 2016 8:00 am – 12:00 pm
Guest Registration & Hotel Check-In
8:00 am – 10:00 am
“Are You Certifiable?” Breakfast for non-Certified WBEs
8:00 am – 10:00 am
Pitch Breakfast - Registered Corporate Members & Certified WBEs
10:00 am – 11:30 am
Corporate Best Practices (Corporate Members Only)
10:00 am – 11:30 am
Concurrent Workshops presented by Regional WBEs
10:00 am – 3:30 pm
Small Business Resource Partner Exhibits
12:30 pm – 2:00 pm
Catch the Wave Keynote Luncheon featuring Robin Fisher Roffer, Big Fish Marketing
3:00 pm – 4:30 pm
Concurrent Workshops presented by Corporate Members
5:30 pm – 8:00 pm
Trailblazer Award Dinner recognizing Alexandria Johnson Boone, GAP Communications Group & Women of Color Foundation
WEDNESDAY, APRIL 20th, 2016 9:00 am – 10:00 am
Storytelling Workshop with Keynote Speaker, Robin Fisher Roffer
9:00 am – 11:15 am
Meet the Buyer (Corporate Members Only and Certified WBEs Only)
9:00 am – 12:00 pm
Small Business Resource Partner Exhibits
12:30 pm – 2:00 pm
ORVBDP Graduation Luncheon & Closing Ceremony
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Catch The Wave Program Details Driving Principles for Success MONDAY, APRIL 18th, 2016 10:00 am – 11:30 am ORV~WBC Steering Committee Meeting (Members Only) 1:00 pm – 2:30 pm Opening Session & WBE Forum Panel Discussion
The Opening Session includes the WBE Forum Panel Discussion “It’s Not Just the Boys Club Anymore”. Women are breaking down barriers everyday in industries dominated by men. This lively and thought-provoking panel discussion will feature women business owners from across our region sharing their stories and insight of successfully navigating their businesses in non-traditional industries and the rewards and unique challenges faced by this panel of tenacious, inspiring business owners. This panel features the following certified WBEs: • Rose Ann DaRe, President & Owner, Hydro Dyne Inc. • Dawn Lindsey, President & C.E.O., NextGen Fuel, LLC • Jenell Ross, President, Bob Ross Auto Group • Ivy Zelman, CEO, Zelman & Associates • Moderator: Barb Smith, President, Journey Steel Inc. Sponsored by:
2:45 pm – 3:45 pm Macy’s Fashion Presentation & Mini Makeovers
Macy’s is always on hand at Catch the Wave to help mix pleasure with business. Macy’s fashion presentation and mini-makeovers are a fun way to pamper yourself while you meet and greet with the other ladies at the conference. Provided by:
3:45 pm – 5:45 pm WBE Showcase
The WBE Showcase provides the opportunity for networking and relationship building with other WBEs from across the region for partnering, collaboration, referrals, and business transactions. And, corporate members are able to have a leisurely conversation with companies that may meet a current or upcoming supplier need. Dozens of certified WBEs take advantage of this rare opportunity to share info about their business with a captive audience committed to doing business with women-owned firms. Sponsored by:
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
7:00 pm – 10:00 pm Cocktail Reception at the Rock and Roll Hall of Fame + Museum
Join us for networking, cocktails and hors d’oeuvres while enjoying full access to the Rock & Roll Hall of Fame + Museum. This is an opportunity to get reacquainted with previous attendees, meet someone new, and enjoy full access to tour the Museum, while networking and meeting corporate representatives and WBEs from across the region. Sponsored by:
TUESDAY, APRIL 19th, 2016 8:00 am – 10:00 am “Are You Certifiable?” Breakfast for non-Certified WBEs
This comprehensive workshop presented by ORV~WBC is a primer for Women Entrepreneurs interested in pursuing and/or leveraging WBENC certification to grow your business. You’ll learn about certification criteria, the certification process, costs and timing. And, if you’re recently certified or have been for years but you’re still trying to understand how to leverage this status, you’ll learn how to maximize the impact of your WBE certification, including opportunities for engagement, strategies to apply, and learning all about this thing called supplier diversity and economic inclusion. Presented by Maudie Moreno & Leslie Young, ORV~WBC 8:00 am – 10:00 am Pitch Breakfast - Registered Corporate Members & Certified WBEs
Back by popular demand, the Pitch Breakfast is one of the highly anticipated activities each year. During this activity, corporate representatives host a table with certified WBEs “Perfecting the Pitch”. Each WBE shares their best elevator speech, then each table selects the WBE with the best pitch to represent that table. There is friendly advice and input shared so that this is a learning experience for all, and even greater exposure and opportunities for certified WBEs with ORV Corporate Members and other WBEs as well. Sponsored by:
10:00 am – 11:30 am Corporate Best Practices (Corporate Members Only)
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Catch The Wave Program Details cont’d Driving Principles for Success
10:00 am – 11:30 am Concurrent Workshops presented by Regional WBEs
Workshops Sponsored by: Presenters Gifts Sponsored by:
Workshop: The Art of Presenting Yourself
Can you distill your life’s work into three (3) seven second sound bites? More importantly, can you deliver with passion? Great communicators are like great dancers: There’s no room for misstep in today’s high-wire world. Attention spans are microscopic. Social media feedback is instant. The Internet archives immortalize mistakes. In today’s multi-channel, multi-platform, multimedia communications environment, the challenge of message penetration looms larger than ever. An organization’s leaders and representatives can’t have two left feet. This workshop assists in making your presentations more memorable, your words more effective, and your delivery more powerful! Plus receive expert advice on using your voice and body language to enhance your personal impact, presence, and command over listeners. You know the melody, the lyrics, and the steps. With this workshop, you can dance! Presented by: Kristan Getsy, Founder, CEO & President, Life’s Eyes Media Workshop: Women in Leadership: How Successful Women Lead Growing Businesses
Women face unique challenges and demands as professionals, yet there is debate regarding whether or not there should be talk about ‘female’ leaders rather than just leaders in general. At PRADCO, we have found that while there are similarities between men and women, there are some significant differences. In our presentation, we discuss the behaviors that successful women demonstrate, differences between women and men, and what it takes to succeed at different organizational levels. Some generational differences will also be shared. Common developmental needs of women leaders are explored and participants walk away with tangible ideas to implement right away to be more confident, impactful, and work through others rather than doing everything ourselves. Presented by: Kristin Tull, Ph. D., President, PRADCO Workshop: Increase Your EQ: Understanding Workplace Personalities
It takes a committed amount of time and energy to build positive, strong, lasting business relationships with your team, vendors, and clients. Studies have shown that technical skill, beginning with intelligence, accounts for only 15% of success in business. The other 85% of success comes from people skills! This interactive workshop provides the framework to discover your DiSC® Style, understand yourself and others, and diagnose to match or accommodate others’ styles. This DiSC based workshop is an energizing session filled with insight and practical information to help you build a framework to drive change within your organization. Presented by: Janet Kendall White, Founder & President, Berkshire Group, Inc.
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Workshop: Beyond Our Borders: Women In Global Business
There are more international opportunities for your business than ever before; are you prepared? This panel discussion will support and inspire business women to take your products and services to the world and began to move confidently toward export and international trade. If you have international growth ambitions, check your export growth strategy and step into the shoes of a global leader. This panel discussion features: • Mary Anderson, President, WBE Canada • Colleen M. Kardasz, Director of Export Assistance Network, SBDC • Terry Sexton Segerberg, CEO, Mesa Industries • Moderator: Kelly Kolar, President & Chief Creative Officer, Kolar Design 10:00 am – 3:30 pm Small Business Resource Partner Exhibits
Small business development and support organizations offer valuable networks and resources to business owners who understand the importance of “working on your business and not just in your business”. This year, we’ve added the Small Business Resource Partner Exhibitors to foster relationships while together in Cleveland, connecting WBEs with organizations committed to the growth and development of our regions WBEs. 12:30 pm – 2:00 pm Catch the Wave Keynote Luncheon featuring Robin Fisher Roffer, Big Fish Marketing
Enjoy a seated luncheon and be inspired and invigorated by a keynote address featuring a nationally known female entrepreneur. This year’s luncheon features Cleveland born and raised, Robin Fisher Roffer of Big Fish Marketing. American’s premier brand strategist and storyteller, Robin provides that rocket fuel that ignites the launch pad of brands all over the world. Keynote Speaker Sponsored by: Centerpieces Sponsored by:
2:00 pm – 3:00 pm Small Business Resource Partner Exhibits (Continued)
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Catch The Wave Program Details cont’d Driving Principles for Success 3:00 pm – 4:30 pm Concurrent Workshops presented by Corporate Members Workshop: The Best Defense Against Business Failure
Effective risk management and internal controls are important drivers of business performance and one of the best defenses against business failure. Highly successful organizations know how to take advantage of opportunities and counter threats, thereby continually improving their overall performance. Protect yourself and your business with the latest information in payment fraud and cyber security, including best practices and tools to mitigate your risk. Presented by: Elizabeth Victor, Vice President, Treasury Management Market Manager, PNC Bank; Amanda Yazbek, Merchant Services Market Manager for Northern Ohio, PNC Bank; and Mark K. Webster, CPA, CCM, Partner, Treasury Alliance Group LLC Workshop: Joint Ventures & Teaming Agreements: Legal, Financial & Practical Tips to Maximize Success
The globalization of business and changes in the way that businesses compete in today’s economy has resulted in a shift in strategy and execution. Increasingly, corporations and government agencies are encouraging joint ventures and business alliances to achieve their business objectives. These strategies help businesses increase capacity and capability to successfully compete and perform government and commercial work. This highly interactive presentation addresses legal requirements, financial abilities and practical considerations in performing work, and the importance of understanding potential risks before agreements are prepared. Presented by: Michelle Kantor, Member, McDonald Hopkins Workshop: Putting Your Best Foot Forward: Working Through Supplier Diversity
This workshop will help you to understand the role of supplier diversity professionals and working with them to get your “foot in the door” of major corporations. A supplier diversity leader shares insights and tips to prepare for the supplier diversity meeting, present to supplier diversity professionals, and the follow-up that all leads to leaving a lasting impression and the start of building a positive relationship. Remember, this is a journey, not a destination to not only gain a contract, but building a win-win relationship and long-term advocate for your business. Presented by: Elizabeth Drake, Supplier Diversity Mgr, Procurement & Business Services, L Brands, Inc.
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
5:30 pm – 8:00 pm Trailblazer Award Dinner recognizing Alexandria Johnson Boone, GAP Communications Group & Women of Color Foundation
The Trailblazer Award Dinner is ORV~WBC’s annual awards banquet honoring those who have made exceptional contributions to women-owned businesses and our organization. This year we’re honoring Cleveland’s own Alexandria Johnson Boone. During the dinner, ORV~WBC will reveal all of our 2016 award recipients including: Volunteer of the Year, WBE Advocate(s) of the Year, WBE Supplier of the Year, Corporate Advocate of the Year, and Corporation of the Year. Enjoy networking with corporate members and WBEs and then cheer on members accepting awards for their support and contribution to the WBE community. Sponsored by: WBE Awards Sponsored by: Corporate Awards Sponsored by:
WEDNESDAY, APRIL 20th, 2016 9:00 am – 10:00 am Storytelling Workshop with Keynote Speaker, Robin Fisher Roffer 9:00 am – 11:15 am Meet the Buyer (Corporate Members Only and Certified WBEs Only)
The Meet the Buyer event is always one the most valuable experiences of the conference. Our corporate partners are on hand to share information on their procurement process, how to register with their company and programs, and upcoming opportunities. Certified WBEs met one-on-one with buyers and key procurement and inclusion personnel from across the region. This is a great way for certified WBEs to introduce their company and get exposure! 9:00 am – 12:00 pm Small Business Resource Partner Exhibits (Continued)
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Catch The Wave Program Details cont’d Driving Principles for Success
12:30 pm – 2:00 pm ORVBDP Graduation Luncheon & Closing Ceremony
Ohio River Valley’s Business Development Program (ORVBDP) is a comprehensive business development program designed for women business owners building sustainable and scalable companies. At the core of this highly selective Program is a community of peers supporting and encouraging one another to pursue business growth. The course is guided by certified course facilitators, subject matter experts, and mentors. Launched in 2014, in partnership with the Procter & Gamble Company, the Program culminates with a graduation at the Catch the Wave Conference. We’ll also celebrate our time here at the conference, in anticipation of the 2017 Catch the Wave. Sponsored by:
Additional Sponsors: Conference Lanyards: Program Booklet Sponsors: Hotel Keycard Sponsors: Refreshment & Snack Breaks:
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Meet The Buyer & WBE Showcase Exhibitors WBE SHOWCASE EXHIBITORS MONDAY, APRIL 18th, 2016
MEET THE BUYER PARTICIPATING CORPORATIONS WEDNESDAY, APRIL 20th, 2016
3:45 pm – 5:45 pm
9:00 am – 11:15 am
Hunter International Recruiting Cummins Facility Services Allied Shipping & Packaging Supplies MediaScript llc Pixels & Dots Evolution creative solutions Stand Energy SmartIT Shellee Fisher Photography & Design The BAZ Group HydroDyne Journey Steel myca:handling Creatives On Call Corporate Splash Promotional Products Casco Manufacturing Solution Bob Ross Auto Group Walker Transfer-Powell LLC Kolar Design KDDK Legacy Group LIZard Apparel & Promotions Partners in Planning Diverse Supply Chain Partner NextGen Fuel 2-SCALE Process Solutions, Inc. Professional Imagery CKREU Consulting Gong Gong Communications Smith Warren Painting, LLC Youthtopia, LLC
Advance Partners Cintas Corporation Cleveland Clinic Fifth Third Bank FirstEnergy Corp. Honda North America L Brands Macy’s Inc. Marathon Petroleum Company MSD Louisville Procter & Gamble The Kroger Company Toyota
***List above is not all inclusive.***
Tom Smith Industries, Inc. InterChez Logistics Systems, Inc. Bickley Innovations
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CONFERENCE MAP Marriott Cleveland Downtown at Key Center
SECOND FLOOR - BALLROOM LEVEL
MAIN HOTEL LOBBY 26A
CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
HONOREES HONOREES - CERTIFIED WBEs - 15 YEARS PLUS Master Manufacturing Co. Inc., Iris Rubinfield Anderson Aluminum Corporation, Helena Anderson Extol of Ohio, Robin Degraff Hydro Dyne Inc., Rose Ann DaRe Steam Turbine Alternative Resources, Tammy Flaherty QP1, Inc., Swetlana Luttrell Principle Business Enterprises Inc., Carol Stocking Delhi Foods Inc., Sarah Re Brass Rings Productions Ltd., Evangeline Hollerich Avantia, Inc., Jennie Zamberlan Custom Millcraft Corp., Jody Corbett Anchor Logistics, Inc., Dawn Capuano Roman/Peshoff, Inc., Martha Vetter Unicon International Inc., Peichen Lee Tri-State Installation Inc., Bethany Austin-Hickey HONOREES - CERTIFIED WBEs - 10 YEARS PLUS M.A.C. Paran Consulting Services Inc., Michelle Paraniuk MRA Adv/Prod Sup Svcs, Inc., Frances Furtner Cad Concepts Inc., Joyce Johnson Wall Street Greetings, LLC, Laura Voss Multi-Craft Litho, Inc., Debbie Simpson Schnipke Engraving Co. Inc., Eileen Halter Armor Medal Group, Inc., Kathy Schmitt Milligan Workshops, Inc., Sandra Milligan Diamond Inspection Services, Charlene Nighswander Futurecom Technologies, Inc., Jeanne Gokcen Cynergies Consulting, Inc., Vicky Nosbisch Casco Manufacturing Solutions, Inc., Debbie Holy Max Technical Training Inc., Denise Bartick Henn Plumbing, Inc., Karen Henn Brumco Construction Co., LLC, Renee Brumbaugh Craftsman Electric, Inc., Kathleen Fischer Intrinzic Inc., Wendy Vonderhaar Great Work! Employment Svcs Co., Tia Ramlow Welling Incorporated, Deborah Welling On Line Design, Inc., Jeannie Smith Seacrist Maintenance Inc., Mary Seacrist Vocalink, Inc., Amelia Rodriguez The M.K. Morse Company, Sally Dale Automated Controls & Power, Inc., Laura Meyer Travel Solutions, Inc., Tammy Krings People Plus, Inc., Alice Sanders Dana Graphics Inc., Jeanne Johnson EB Art EB Ads LLC, Eileen Bloustein Corporate Living, Karen Baldridge Dayton Sweeping Service, Inc., Viki Kroeger Creative Consulting & Const. LLC, Maria Denison Pope & Associates, Inc., Patricia Pope Schaffer Partners, Inc., Mary Comotto Acloche LLC, Georgia Ruch Legendary Service Corporation, Mary Kuntz
HONOREES - CERTIFIED WBEs - 10 YEARS PLUS CONT’D Woodburn Press, Ltd., Linda O’Brien Murphy Epson, Inc., Marie Keister Commercial Cutting & Graphics, LLC, Barbara Lindsay Ad-Venture Promotions, Cathy Stafford Airmate Company, Carol Schreder Morrison Metalweld Process Corporation, Robin Eisenbrei Arrasmith Promotions, LLC, Kim Bradley Echo Imaging, Inc., Barbara Milloy Stuart & Associates, Patricia McAllester K-Limited Carrier, Ltd., Kimberly Kaplan Corporate Interior Concepts LLC, Geraldine Speer The Millcraft Paper Company, Katherine Mlakar Portfolio Creative, LLC, Catherine Lang-Cline Mantych Metalworking Inc., Coleen Mantych Nu-Safe Floor Solutions, Inc., Jan Rieder Tylok International, Inc., Carole Hahl Leader Promotions, Inc., Stephanie Leader Kerricook Construction, Inc. ,Noranne Smith Benchmark Industrial Supply, LLC, Mary Walling Sanger & Eby Design LLC, Donna Eby Rath Information Systems, Terri Schneider McCarthy, Burgess & Wolf, Inc., Monica Zeman Mid West Fabricating Co., Ann Custer The Fishel Company, Diane Keeler Red212, Anne Chambers Stillwagon Enterprises, Inc., Effie Stillwagon BT Graphics, Beth Gulley Write On Target, Inc., Julie Oswalt TriCor Employment Screening, Ltd., Mary Owens Omega Warehouse Services LLC, Susan Purkrabek-Knust Precise Resource, Inc., Janis Mitchell Bambeck & Vest Assoc. Inc., Nicole Benintendi B Machine Products, Inc., Tosha Hendershot Tape Central Inc., Dawn Norrod Wheatley Electric Service Co., Inc., Dorothy Elsbrock A&A Communication Resources, Amy Coop Mosaic Ltd., Nancy Casselman Asia-Link Inc., Valerie Kane M.J. Adams Electrical Contractors, Inc., Margaret Theilman SAA Solutions, Inc., Amy Varacalli Blend Pak, Inc., Sue Sutherland Rush Expediting, Inc., Jan Parker Straight Face Partners, LLC, Karen Tompos
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your hard work has not gone unnoticed. From all of us at PNC, congratulations — and thank you.
You’ve given your all to advocate for others, and we’re all better for it. And when it’s time to give back to yourself, PNC is here to advocate for you. Our PNC-Certified Women’s Business Advocates work closely with you to understand your unique situation, and then tap into resources, connections and financial solutions to help you get where you want to go, in work and in life.
Reach out to an advocate today at pnc.com/women
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Ticket prices are $5.00 each or 5 tickets for $20.00 The Sullivan-Deckard Scholars Opportunity Program provides opportunity for highly motivated youth who are aging out of foster care to pursue an undergraduate degree. The program offers the benefits of a world-class education at Cleveland State University with a system of support that is customized and structured to meet the academic, social and financial needs. The goal is to help students make a smooth transition to independent living, successfully complete engaged learning for personal and professional development, and ultimately earn a Bachelor’s Degree.
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Thank You to Our 2016 Volunteers & In-Kind Donors! 2-SCALE
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Acadia Lead Management Services
Pixels & Dots, LLC
Cybervation, Inc.
Right Way Safety Equipment, LLC
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
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Conference Moderator & Emcees CONFERENCE MODERATOR & WBE FORUM PANELIST
Rose Ann DaRe PRESIDENT & OWNER, HYDRO DYNE, INC.
As President of Hydro Dyne Inc., Rose Ann leads this nationally recognized prime contractor which holds the ASME “U” and “S” stamps and the National Board “R” stamp to design, engineer, manufacture and provide field service and in-house repair of heat transfer equipment for the power generation, biomass, oil and gas, paper and pulp, petro chem and other industries. Rose Ann served as President of HEI (Heat Exchange Institute); member and Chair of HEI Closed Feedwater Heater & Shell and Tube Heat Exchanger Sections; past member KeyBank District Advisory Board and Key4Women National Advisory Board. She was selected by ORV~WBC as this year’s WBE Star Award recipient, the nation’s premier award for excellence among women business enterprises bestowed by the Women’s Business Enterprise National Council (WBENC). KEYNOTE LUNCHEON EMCEE
Kristi Capel ANCHOR, FOX 8 NEWS IN THE MORNING
Kristi co-anchors on Fox 8 News in the Morning. While in college, she interned with Cincinnati’s WCPO and KSPR News in Springfield, Missouri, where she began her first job as a reporter and shortly after became the weekend weather anchor. From there, she continued in Northeast and Central PA as the morning and midday Meteorologist. Kristi later earned a degree in Broadcasting & Communications along with Public Relations and then won the title of ‘Miss Missouri USA 2006. Kristi has been awarded “The Times Leader’s 40 Under Forty,” for successful individuals who have excelled in their professions and communities in Northeast & Central PA. She actively supports community organizations including Go Red for Women, Children’s Miracle Network, and the American Diabetes Association. TRAILBLAZER DINNER EMCEE
Danita Harris ANCHOR, NEWSCHANNEL5
In 1998, Danita came to NewsChannel5 and became a part of the “Morning Exchange,” where she did live feature reports. After two years, Danita moved to WJLA-TV in Washington, D.C., where she anchored the news on weekends and did entertainment reports during the week. But Danita’s love for the Cleveland area quickly brought her back to WEWS in September of 2000, when she stepped into the anchor position for “Good Morning Cleveland” and NewsChannel5 at noon. In 2004, Danita received an Emmy when Good Morning Cleveland won best Morning Newscast. After anchoring the morning show for six years, she was promoted to the evening anchor position she holds today. Danita was recently recognized for her work by being inducted into the Ohio Broadcasters Hall of Fame in 2010.
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Workshop Presenters WORKSHOP: THE ART OF PRESENTING YOURSELF
Kristan Getsy FOUNDER & CEO, LIFE’S EYES MEDIA
Kristan brings a rich, award-winning media background to the training table. She began her career as a broadcast journalist and is a strong communicator, with expertise in “boots on the ground” reporting. She has more than 12 years of broadcast journalism experience, on television and radio waves in Cincinnati, Houston, Savannah and throughout the State of Louisiana. Kristan now oversees the day-to-day operations of Life’s Eyes Media, educating individuals on speaking to audiences, speaking to media, and handling crisis communications. Life’s Eyes Media is a multi-media messaging company, perfecting messages and polishing images coast-to-coast. Presented by experts, workshops are designed to provide solutions to communication needs. WORKSHOP: WOMEN IN LEADERSHIP: HOW SUCCESSFUL WOMEN LEAD GROWING BUSINESSES
Kristin Tull, Ph. D. PRESIDENT, PRADCO
Over the past 20 years, Kristin has ascended to the Presidency of PRADCO. In addition to her account management and business development acumen, she is an industry leader in the creation and validation of the assessment instruments that constitute the backbone of PRADCO’s evaluation strategy today. While building and developing her own team of management consultants, she has worked extensively with high-level executives within PRADCO’s largest clients. Kristin also led PRADCO in establishing a research-based coaching program to develop female leaders. She is a Licensed Psychologist in the State of Ohio. WORKSHOP: INCREASE YOUR EQ: UNDERSTANDING WORKPLACE PERSONALITIES
Janet Kendall White FOUNDER & PRESIDENT, BERKSHIRE GROUP, INC.
Janet is a Certified Professional Consultant (CPC) certified in a number of leadership and assessment instruments. Janet’s expertise is in coaching leaders and working with groups of people to identify their desired business outcome and mobilizing energy to receive desired results. Berkshire Group, Inc. is an Ohio based national consulting firm that provides a full range of organization development services including strategic planning, process and profit improvement; training and development; executive coaching, and facilitation. Janet and Berkshire Group, Inc. have published four training workbooks utilized in leadership development trainings. Janet serves on several boards and is past President of the Women’s Endowment Fund, a local philanthropic organization.
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Workshop Panelists WBE FORUM PANEL: IT’S NOT JUST THE BOYS CLUB ANYMORE
Dawn Lindsey PRESIDENT & C.E.O., NEXTGEN FUELS, LLC
Dawn Lindsey, a South African native, found NextGen Fuel in the US and South Africa. She is one of the first black females in the Fuel and Energy space. NextGen Fuel was named “Minority Business of the Year” by the Dayton Business Journal, acknowledged by the Ohio Governor’s Office, as well as the South African Ambassador. Dawn advocates for women and children globally and supports many community and enterprise development programs. She is no newcomer to a male-dominant industry. In her previous endeavors, she was one of the first four black women-owned construction companies in South Africa.
WBE FORUM PANEL: IT’S NOT JUST THE BOYS CLUB ANYMORE
Jenell Ross PRESIDENT, BOB ROSS AUTO GROUP
Jenell is the only second generation African-American Woman Automobile Dealer in the Country. She accepted the leadership role of the dealerships in July 1997 after the untimely death of her father Robert P. Ross Sr. Jenell’s national board affiliations include the 2013 Chairwoman of The American International Automobile Dealers Association (AIADA), in which she was the first African-American and the second woman to hold the position in the organizations 45 year history. She’s also a member of the National Automobile Dealers Association, the National Association of Minority Automobile Dealers, General Motors Minority Dealers Association and the Chrysler Minority Dealer Association. Jenell has recently been appointed by Governor John R. Kasich to the Motor Vehicle Dealers Board.
WBE FORUM PANEL: IT’S NOT JUST THE BOYS CLUB ANYMORE
Ivy Zelman CEO, ZELMAN & ASSOCIATES
Ivy has 25 years of experience covering housing and housing-related industries. Founded in October 2007, Zelman & Associates provides analyses across all aspects of the housing spectrum. Ivy’s concept for the firm remains strongly rooted in the ability to perform thematic research overlaid with proprietary surveys to produce unparalleled differentiated value added research. She is frequently quoted in The Wall Street Journal and appears occasionally as a guest on CNBC. For the past 22 years, Institutional Investor has recognized Ivy as one of the most preeminent figures within the housing industry. Most notably, Institutional Investors - America Research Team rankings placed Ivy and her team with eleven 1st place rankings between 1999 and 2013.
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Workshop Panelists WBE FORUM PANEL: IT’S NOT JUST THE BOYS CLUB ANYMORE
Barb Smith PRESIDENT, JOURNEY STEEL, INC.
Barb is the President and Majority Owner of Journey Steel, Inc. founded in 2009. She gained 6 years of construction experience right out of college working with Barton-Malow Construction, Wm Cargile Contractors, and D.A.G. Construction as a Project Manager and Estimator. Barb added 18 years of architectural and engineering experience working with Jacobs Engineering and Hixson Architects & Engineers as a Senior Estimator. She graduated from the Urban League of Greater Cincinnati’s African American Business Development Program and the Goldman Sachs 10,000 Small Business Program at Babson College. WORKSHOP: ARE YOU CERTIFIABLE?
Maudie Moreno CERTIFICATION MANAGER, OHIO RIVER VALLEY WOMEN’S BUSINESS COUNCIL
Maudie has been with Ohio River Valley Women’s Business Council (ORV~WBC) since 2010. She is responsible for activities related to the certification program of Women’s Business Enterprise National Council (WBENC), adhering to Urban League of Greater Southwestern Ohio policies and procedures, as well as standards and procedures of WBENC. Maudie also serves as a presenter of educational seminars and classes related to becoming a certified WBE. WORKSHOP: ARE YOU CERTIFIABLE?
Leslie Young EVENT & PROGRAM MANAGER, OHIO RIVER VALLEY WOMEN’S BUSINESS COUNCIL
Leslie has over fifteen (15) years of experience working for and on behalf of the small, minority, and women-owned business community. Her career began as a Project Manager for a contract with the SBA 8(a) Program, assisting with the development of strategic marketing plans for small businesses across Ohio. Leslie worked for an M/WBE inclusion consulting firm, assisting with the development of economic inclusion programs for corporations and government entities. She also managed two Ohio Department of Development Programs, providing business development services for over 150 small, minority-owned businesses in Southwest Ohio. In 2012, Leslie was nominated for the SBA Minority Small Business Champion of the Year Award.
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Workshop Presenters WORKSHOP: THE BEST DEFENSE AGAINST BUSINESS FAILURE
Elizabeth Victor VICE PRESIDENT, TREASURY MANAGEMENT MARKET MANAGER, PNC BANK
Elizabeth leads a talented team of Treasury Management Officers in Northern Ohio and Central Ohio focused on businesses with revenues up to $10MM. Her role is both internally and externally focused to acquire new relationships, expand existing relationships, and retain customers. Elizabeth is a Certified Treasury Professional, and a member of the Northeastern Ohio Treasury Management Association and Association for Financial Professionals. She is also Past President of the Northeastern Ohio Treasury Management Association – 2008 and Past Board of Trustees Member of the American Heart Association, Great Rivers Affiliate. WORKSHOP: THE BEST DEFENSE AGAINST BUSINESS FAILURE
Amanda Yazbek MERCHANT SERVICES MARKET MANAGER FOR NORTHERN OHIO, PNC BANK
Amanda has been with PNC Bank since 2007. She started with National City Bank in their Retail Development Program learning every position within the branch from Teller, to Banker, to Office Manager and then Branch Manager. In 2013, she transitioned into business banking as a Merchant Services Account Executive and within a year was promoted to Market Manager. During her career with the bank she has been awarded Circle of Excellence in 2010 and 2012, Achievement Awards in 2010, 2011 and 2012 along with Best of the Best and Rainmaker in merchant in 2013. WORKSHOP: THE BEST DEFENSE AGAINST BUSINESS FAILURE
Mark K. Webster CPA, CCM, PARTNER, TREASURY ALLIANCE GROUP LLC
Mark has over 35 years of experience in all areas of payments and treasury and risk management; and has worked with domestic and international clients in a wide variety of industries, including financial services, retail, insurance and government. Mark is currently with Treasury Alliance Group LLC, a consulting firm that specializes in Payments and Treasury Management. The former head of the Treasury Management Consulting Practice at Coopers & Lybrand, Mark led Bank Operations and Payments Consulting Practices as a partner at both PricewaterhouseCoopers and Capco. He has significant financial services industry experience, having worked for both regional and money center banks in a variety of roles including: CIO, Treasury Services Product Manager, and head of Payments Operations and Check Processing.
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
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Workshop Presenters WORKSHOP: JOINT VENTURES & TEAMING AGREEMENTS: LEGAL, FINANCIAL & PRACTICAL TIPS TO MAXIMIZE SUCCESS
Michelle Kantor MEMBER, MCDONALD HOPKINS
Michelle heads the Government Contracting practice in the Chicago office of McDonald Hopkins. She has more than 27 years of experience practicing in government contracting, procurement law, corporate law, and litigation. Michelle assists clients in federal, state, and local government contracting and procurement, SBA 8(a), HUBZone, SDVOSB, WOSB & EDWOSB, MBE/DBE/WBE and small business certifications and appeals, federal government mentor-protégé submissions. She prepares and negotiates joint venture and teaming agreements, construction and design professional agreements, and other commercial and government project agreements. Michelle serves as general counsel to the Federation of Women Contractors, and received the Lifetime Advocate Award from the Federation of Women Contractors. WORKSHOP: PUTTING YOUR BEST FOOT FORWARD: WORKING THROUGH SUPPLIER DIVERSITY
Elizabeth Drake SUPPLIER DIVERSITY MGR, PROCUREMENT & BUSINESS SERVICES, L BRANDS, INC.
Elizabeth is the Supplier Diversity Program Manager of Procurement and Business Services for L Brands, Inc., a $12 billion specialty retailer based in Columbus, Ohio. In her current role, Elizabeth promotes diverse suppliers to increase inclusion in the supply chain. Prior to joining L Brands in 2013, she held supplier diversity roles with Kroger and Kellogg’s. Elizabeth currently serves as Chair of the Ohio Minority Supplier Development Council Local Advisory Committee, as secretary of the National Minority Supplier Development Council Retail Industry Group, member of the Procurement and Advisory Council of the National Gay & Lesbian Chamber of Commerce, and member of the Ohio River Valley Women’s Business Council Steering Committee. WORKSHOP MODERATOR: BEYOND OUR BORDERS: WOMEN IN GLOBAL BUSINESS
Kelly Kolar PRESIDENT & CHIEF CREATIVE OFFICER, KOLAR DESIGN
Founding Kolar Design in 1990, Kelly set herself apart as a creative talent, using her love of design and understanding of the human element to transform built environments. The firm creates impactful, branded experience at the intersection of people and place. Kelly served as an adjunct professor at her alma mater, University of Cincinnati’s College of Design, Architecture, Art, and Planning. She has lectured nationally and internationally and her work has been reviewed in Print, Metropolis, Publish, the AIGA Annual, and Print Casebook. The firm’s work is included in the permanent collection of the National Museum of Modern Art, Tokyo. Kelly was awarded the 2015 Women’s Business Enterprise Star Award.
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Workshop Presenters WORKSHOP: BEYOND OUR BORDERS: WOMEN IN GLOBAL BUSINESS
Mary Anderson PRESIDENT, WBE CANADA
Mary has worked in corporations, non-profit organizations, academia, and has also been an entrepreneur. She was the first woman president to be appointed in the 75-year history of the Canadian Association of Importers and Exporters. She was also President of the Brazil Canada Chamber of Commerce and served as the chair of the board of the Forum for International Trade Training (FITT) where she encouraged young women to enter the field of international business. Mary also served as Co-President of the Toronto Chapter of the Organization of Women in International Trade. She serves on many boards and advisory committees, including: the Supplier Diversity Advisory Council to the organizing committee for the Toronto 2015 Pan American Games and the Supplier Advisory Committee with Public Works and Government Services Canada. WORKSHOP: BEYOND OUR BORDERS: WOMEN IN GLOBAL BUSINESS
Colleen M. Kardasz DIRECTOR OF EXPORT ASSISTANCE NETWORK, OHIO SMALL BUSINESS DEVELOPMENT CENTER
Colleen leads the SBDC Export Assistance Network at the Toledo Regional Chamber of Commerce. Prior to joining the Chamber, Colleen worked for the City of Toledo as a Legislative Aide to Toledo City Council and then as a Manager in the Department of Finance. She also worked in marketing, public relations, strategic planning and website content development for the Catholic Diocese of Toledo and Catholic Charities of the Diocese of Toledo and continues to serve on the Board of Directors for Catholic Charities and as the Chair of the Marketing Committee. Colleen received her J.D. in 2009 from the University of Toledo College of Law and passed the Ohio Bar that same year. WORKSHOP: BEYOND OUR BORDERS: WOMEN IN GLOBAL BUSINESS
Terry Sexton Segerberg CEO, MESA INDUSTRIES
Terry represents the second generation of family leadership at Mesa, a diversified Cincinnati manufacturer serving the construction and petroleum industries, founded in 1967. Terry specializes in strategic planning, employee relations, and marketing. She leads the company’s strategic planning efforts with a broad range of input from employees, the Executive Team and Board of Advisors. Since Terry took the chief leadership role in 2002, annual sales have nearly tripled and as have profits. Under her leadership, Mesa significantly expanded its export sales. Today export sales represent approximately half of the firm’s annual revenue. Terry’s awards include WE Celebrate Community Impact Winner 2015, Goering Center Family & Private Business All-Star Winner 2015, and Ernst & Young, Small Business of the Year Finalist 2014.
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CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
2016 Ohio River Valley Women’s Business Council
TRAILBLAZER Alexandria Johnson Boone
President/CEO GAP Communications Group and Chairwoman/Founder, Women of Color Foundation Alex has gained state and national acclaim as President and CEO of GAP Communications Group, a full service public relations, advertising, marketing and special events firm based in Cleveland. It is one of the most successful minority-owned event and communications firms in Ohio, artfully telling their clients’ stories to the world and taking on special projects such as successfully crafting the media persona of NBA-great LeBron James. In addition to her achievements as a small business entrepreneur, Alex founded the Women of Color Foundation in 2005 and remains its chairwoman. “GAP Communications is my occupation; Women of Color Foundation makes me happy,” she says with resolve. “I have a responsibility to pay it forward. When a woman I have helped asks me how she can repay me for my help, there’s only one thing to do—pay it forward. Help another woman. Lift others up as you climb the ladder. Do business with other women. Hold each other to the same standards that you would with a male colleague.” Woman Who Changed the World. Marketing Maven. Entrepreneur of the Year. Woman of Power and Influence. The Phenomenal Woman. These are some titles of the many awards Alexandria “Alex” Boone has received during the last decade. As a true trailblazer, she is widely known as a successful entrepreneur, advocate for women and fiercely loyal friend and mentor to countless women throughout Ohio.
Since 2002 the organization has presented personal and professional development, education and training for women and girls of all colors. Women in all career stages have benefited from the Foundation’s programming on leadership, career advancement, networking, mentoring, business advice and much more. The retreats and conferences have been held in Cleveland, Columbus, Cincinnati and Chicago. Last year, the Foundation took another giant leap and launched Career and Lifestyle Magazine which can be found at www.issuu.com. Prior to founding GAP Communications Group and the Women of Color Foundation, Alex served as Senior Vice President at a Cleveland PR firm and spent five years as a public information officer for the federal government. “This gave me immense executive leadership experience,” she recalls. “I was prepared with the skills needed to be an entrepreneur.”
Alex & Foundation’s Bernadette Mayfield & Paula Newman
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Alex holds a Master’s degree from the Weatherhead School of Management at Case Western Reserve University; a certificate from the Amos Tuck School of Business at Dartmouth College and was a National Fellow at Boston University’s School of Public Health’s Join Together Program. She has served on numerous boards including The Club at Key Center, the Greater Cleveland Partnership, the Black Professionals Association Charitable Foundation and the Urquhart Memorial Foundation in Phoenix.
CATCH THE WAVE MAGAZINE 2016 | ORV~WBC
Q&A with Alexandria Johnson Boone
Q: What is your best advice for WBEs that want to leverage their certification and grow? A: It’s my feeling that certification changed through my journey as an entrepreneur. It certainly helped me get my foot in the
door. It helped me win government contracts and gave me exposure to RFQs that I might have not otherwise seen. As business progressed, it put me in a box. I was getting my 15% as a sub. But then I thought, why can’t I be the main contractor? I have a successful business with a solid reputation and can easily be the contract lead. Why should I be relegated to 15% when I could get so much more? So at that point I dropped the certification. Believe me. I am not advocating that women halt their certification. It is crucial to launching female entrepreneurs in their careers and opening doors to some amazing programming and career education. But for me, as a veteran in my career at that point, I was ready for the next level.
salesman said, “Honey, why don’t you bring your husband in with you.” I told him my name is Alex, not honey, and I don’t have a husband. I finally found another place that gave me the respect I deserved. When looking for loans, I had to dress down. If I looked too well off or drove a nice car, they were prone to not lend me money because I looked like I didn’t need it. Maybe the biggest change is that women are more open to mentoring each other. It is critical to have women in your corner who believe in you and will be fiercely loyal.
Q: What changes have you seen in women-owned businesses over the years? A: In the early days it was hard for a woman to make major purchases or secure a loan. I remember trying to buy a car. The
Q: What prompted you to start your own business? A: My dad was an entrepreneur. I realized through him that I wanted to be in control of my own economic status. I had some
great positions early in my career. Then one day I had to call 32 federal employees into my office and tell them they were losing their jobs. It was a turning point for me. I didn’t ever again want to be on the giving or receiving end of that kind of situation. Once I realized that I had acquired so much executive level experience working for the Feds, I was prepared for the future and never looked back.
Q: You started presenting the Women of Color training programs and activities in 2002, and later founded the Foundation, a 501 (c) 3 tax-exempt organization in 2005. What has been the impact?
A: I think the impact can best be described in the letters I often receive. One recent letter said, “You gave me a lifeline when I
needed one.” Another wrote, “You changed my life. You helped me learn how to start my own business.” I still get choked up over the story of the young woman who had recently been released from prison. One of our foundation sponsors wanted to send her to one of our events. We had her come for free to a seminar at a country club. I took a photo of her and it was published in the paper. She was so grateful for the acceptance she felt that she sent a $10 donation and turned her life around. $10 was a lot of money for her. And that is why I do this. When you help someone who thought they were lost. There’s nothing more fulfilling.
I see a lot of women helped because we encourage them to discuss issues freely in a confidential environment, especially the hard issues like rape, incest and single motherhood. So many of us have been subjected to issues that we haven’t revealed before. We can help each other grow by sharing. We teach women what their possibilities are.
Q: What advice do you have for minority entrepreneurs? A: I have three sayings. First, “stay the course; reap the results.” Second is this famous anonymous quote, “Life is not measured
by the number of breaths we take but by the moments that take our breath away.” Third, “the most important day of your life is not the day you were born but the day you realize what you were born to do.” Embrace that you were born to be an entrepreneur. It’s hard but stay the course. You may hear that most businesses fail in the first three years. Vow to not be that person.
Q: How do you feel about being a trailblazer? A: When I was told I literally gasped for breath. It’s hard to be recognized for being me and doing what I love to do. It is meaningful because it comes from women of all walks of life. It validates what I do.
Q: How do you think your friends would describe you? A: Fearless. A ride or die chick. I take friendship seriously. I have a good
sense of humor and am a good friend. I’ll be there when you need me and when you don’t need me. They also might describe me as a professor of Soledad O’Brien & Alex womanology. That’s the study of the brilliance of women.
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2016 Ohio River Valley Women’s Business Council
KEYNOTE SPEAKER Robin Fisher Roffer Founder and CEO of Big Fish Marketing Robin Fisher Roffer won’t settle for minnows. She castes her professional line to only reel in the biggest corporate fish as clients. That tenacity continues to yield huge results: a business portfolio that includes dozens of world-recognized brands. As Founder and CEO of Big Fish Marketing, Robin has a knack for understanding clients’ needs and creating lasting brands that resonate with audiences. Her award-winning creative team is responsible for the messaging that has propelled dozens of A-list media and lifestyle brands such as CNN, the Food Network, MTV, Hallmark Channel, Comedy Central, HBO and Sony. That same formula is often leveraged on a personal level as Robin works with corporations and individuals to enhance their career success, increase revenue and create their personal branding strategy. Microsoft, Walmart, the Columbia Business School, UBS and Mattel have all called upon Robin to address their corporate executives.
Prior to Founding Big Fish in 1992, Robin managed creative services for TNT. She worked with the Turner brands, creating campaigns for TNT’s original movies, promoting the launches of Headline News and TBS, and positioning CNN as “the world’s news leader.” Her journey has led her to national prominence as one of the nation’s foremost authorities on storytelling, personal branding and fearless leadership. It is no wonder that Robin chose to found her own business. Raised by a single father who owned a small ad agency, Robin accompanied him to countless pitch meetings. She not only learned the trade; she quickly understood how to tailor messages for specific audiences. Along the way Robin became known as a bold and ambitious risk taker with a relentless spirit for personal achievement. Much of her tenacity, branding experience and business acumen is chronicled in her four books: Make a Name for Yourself, The Fearless Fish out of Water, Reinventing Yourself and the most recent The No-Fear Career. Her latest book illustrates how her take-charge approach helps individuals harness change, find their passion, accelerate their career, and grow their business. When Robin is not working with her top-tier clients on each coast, she is at home in Santa Fe, New Mexico, shuttling her daughter to activities and basking in the city’s creative environment.
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Q&A with Robin Fisher Roffer
Q: What made you leave the comfort of Turner Broadcasting to start your own company? Did you have any fears? A: I left corporate America to strike out on my own, because I had made a bet with my dad when I was
18 that I would start my own agency before the age of 30. So, I told Turner that I wanted them as my first client, and gave them six months’ notice. And 23 years later they’re still my client. My husband at the time had all the fear that he would be the sole breadwinner; his lack of belief in me is one of the reasons why I’m not married to him today.
Q: What was Big Fish like in the early years? A: It was easier because we didn’t have consolidation in the cable industry happening yet, so we were
like a rag-tag team of renegades, in a brave new world, defining this new frontier. And I created promotions like Shark Week, and Lifetime’s breast cancer awareness campaign, and launched the NFL on TNT, and so many television networks and websites. I could literally plant a flag in any direction and help my clients build multi-million dollar brands that are still important today, like FX, Animal Planet, A&E and History Channel.
Q: What were the first steps used to reinvent yourself? A: I had to tell a new story. I had to introduce myself as the premiere brand strategist for the digital age.
It’s all about defining yourself. And continuing to evolve that definition, to change at the speed of the markets, but always staying true to your core, who you are and your expertise.
Q: You work with 25 different television networks and some large companies. Did you ever dream your company would have such a widespread impact? A: Yes.
Because I’m extremely ambitious. I called the company Big Fish because I only wanted big clients. I never wanted to work for the public. I realized, even back then, that corporations had all the power, and if I could help executives reach their highest potential and be conscious of their responsibility then, in my small way, I could help the economy, and help people to be entertained, informed and inspired through television storytelling that really mattered. And at the same time, take everything I’d learned to elevate women to the most important roles in those companies.
Q: You speak often about women needing the courage to lead in the face of uncertainty. When did you first discover
your courageous self?
A: I think when I started working with Brandon Tartikoff. He was the former head of NBC and Paramount
Pictures, and he met me at CES (Consumer Electronics Show) and took me under his wing and convinced me to move to Los Angeles where I could take a bigger role in the entertainment community. To have a mentor--to have a sponsor--to have somebody who believes in you, that is so successful, that’s when I really sort of, grew a lion-like heart, you know? And, within six weeks of meeting him, I packed up and moved to Los Angeles to start a brand new life. Having somebody who believes in you is like an anchor in rough seas. You have to make gutsy moves or else you’re going to get crushed because the speed of business is moving so fast that if you aren’t bold in your response you’ll be marginalized.
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For more information regarding MPC’s Supplier Diversity Program: www.mpcsupplierdiversity.com
A strategic alliance between WBE firms to expand supplier value and accelerate WBE Program Success Cheryl El-Alfi Diverse Supply Chain Partner, LLC cheryl@DiversePartner.com 513-274-8035 www.DiversePartner.com
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Mesa Industries is an American Owned, American Built manufacturer with over forty-five years of experience building quality products for the petroleum, storage tank, mining, masonry and construction industries. Mesa Industries has three domestic locations and sells throughout the world. Mesa is proud to be a Certified Women’s Business Enterprise. 513.321.4568 | www.mesa-intl.com
SUPPLIER DIVERSITY W H E R E I N N O VAT I V E T H I N K I N G M E E T S WORLD-CLASS COMMITMENT
Uniforms & Apparel First Aid & Safety Promotional Products Facilities Services Flame Resistant Clothing Fire Protection Cleanroom Resources
Our commitment to supplier diversity enhances our company culture, just as our diverse product line accentuates the corporate identity of our customers. Cintas develops meaningful, respectful relationships with qualified suppliers who are dedicated to creating a competitive advantage and revolutionizing the marketplace.
www.partnersinplanning.org nancy.caine@partnersinplanning.org 513-571-9385
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WE ARE WHO WE SERVE
The Kroger Co. invests with minority-owned and women-owned businesses because it makes us strong. We recognize that “we are who we serve.” As an honored member for the Billion Dollar Roundtable, we continue to invite certified M/WBE’s to learn more about our Supplier Diversity Program by visiting our website at: www.thekrogerco.com/vendors-suppliers/supplier-diversity
BUILDING... INCREASING... SUSTAINING...
DIVERSITY The Women’s Enterprise Forum is open to all WBENC-Certified WBEs If you are interested in growing your business through networking opportunities, professional development and national involvement with WBENC, the Forum is a perfect fit!
Leadership of the Forum Cheryl Snead Chair Banneker Industries, Inc.
Forum Leadership Team Cathi Coan 1st Vice Chair - Global Programs Techway Services, Inc.
Jennifer Jeansonne Chair - Government Eagle Consulting, LLC
Royalyn Reid Chair - Global Programs Consumer and Market Insights (CMI)
Keeli Jernigan Chair - Domestic Programs Trans-Expedite, Inc.
Cassandra Sanford Chair - Certification Committee KellyMitchell
Patricia Rodriguez-Christian 1st Vice Chair CRC Group, Inc.
Peggy Del Fabbro 1st Vice Chair - Domestic Programs M. Davis & Sons, Inc.
Brenda Loube 2nd Vice Chair Membership & WBE Recruitment Corporate Fitness Works, Inc
Juli Sinnett Chair - Membership & WBE Recruitment New Normal Life, LLC
Patricia Massey 2nd Vice Chair MYCA Group
Lynn Griffith 1st Vice Chair - Marketing Welcome Events, Inc.
Carrie Martinez 2nd Vice Chair - Marketing CM Productions, Inc
Cindy Towers 2nd Vice Chair - Government JuriSolutions, Inc.
Jane Henry 2nd Vice Chair - Domestic Programs Xcution, Inc.
Pamela O’Rourke Chair-Technology ICON Information Consultants, LP
Patti Winstanley 1st Vice Chair - Government Aztec Promotional Group LP
Sandra James 1st Vice Chair - Membership & WBE Recruitment Private Eyes, Inc.
Karen Primak Chair - Marketing IPAK
To get involved with the Women’s Enterprise Forum, email WBEForum@wbenc.org
ORV~WBC Forum Representatives Tara Abraham, Chairman & Co-CEO ACCEL, INC. *since 2006
Judith Anderson, CEO IDENTITY SYSTEMS, INC. *since 2015
Shellee Fisher, Owner SHELLEE FISHER PHOTOGRAPHY & DESIGN, LLC *since 2015
Ellie Halter, CEO SCHNIPKE ENGRAVING CO. INC. *since 2005
Angela Horne, CEO & Co-Founder MEDIASCRIPT, LLC *since 2015
Patricia Massey, President MYCA: GROUP *since 2010
Karen Tate, President & Founder THE GRIFFIN TATE GROUP, INC. *since 2015
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Get Government Certified The Women’s Business Enterprise National Council (WBENC) is an approved Third Party Certifier for Women Owned Small Business (WOSB) certification as part of the United States Small Business Administration’s WOSB Federal Contracting Program. Federal Contracting Federal Contracting Program.Program. The Program allows contracting officers, to set aside specific contracts for certified WOSBs and EDWOSBs and The Program allows contracting officers,
will help federal achieve the existing statutory The Program allowsagencies contracting officers, for the first time, to set aside specific
goal of time, five percent federal contracting dollars being for the first to set of aside specific contracts for certified WOSBs and awarded to WOSBs.
contracts for certified WOSBs and EDWOSBs and will help federal agencies achieve existing statutory goal of five EDWOSBs and will helpthefederal agencies As a third-party certifier of the United States percent of Contract federal contracting SBA’s Federal Program, WBENC achieve theWOSB existing statutory goal of five dollars awarded to Small WOSBs. introduces a being Women Owned Business Government Certification (WOSBGC) Program. beingThis awarded AsWOSBs. a newprovides third-party certifier of the means to WBENC dual certification United States SBA’s WOSB Federal for women’s business enterprises WBEs and Contract WBENC to support topProgram, corporations andintroduces the As a WOSBs new third-party certifier of the federal government. a Women Owned Small Business United States SBA’s WOSB Federal
percent of federal contracting dollars
Government Certification (WOSBGC)
Contract Program, WBENC introduces WBENC is the leading advocate for and
Program. This means that WBENC now
a Women Owned Small Business authority on WBEs fordual the certification nation’s corporations. provides for WBEs and Its certification of businesses that are at least Government Certification (WOSBGC) WOSBs to support top corporations and
51 percent owned, operated and managed by women, is accepted by thousands of corporations provides dual certification for WBEs and brands, in representing America’s most prestigious WBENC is the leading advocate for and addition to manytop states, cities and other WOSBs to support corporations and entities. Now authority on women’s business enterprises it also provides its world-class certification of WOSBs to the federal government. (WBEs) for the nation’s corporations. Its government agencies. WBENC is the leading advocate certification of businesses that are at least for and authority on Women’s Business Enterprises (WBEs) WBENC is the leading advocate for and and managed 51 percent owned, operated for the nation’s corporations. Its certification of businesses by women, is accepted by more than 1,000 authority on at women’s enterprises that are least 51 business percent owned, operated and managed corporations representing America’s most by women, accepted by thousandsIts of corporations (WBEs) for the is nation’s corporations. brands, in additionbrands, to manyin representing prestigious America’s most prestigious certification of businesses that are at least states, cities and other entities. Now it Now it addition to many states, cities and other entities. 51 percent owned, and managed also provides itsoperated world-class certification of WOSBs to also provides its world-class certification Government Agencies. by women, is accepted bytomore than 1,000 of WOSBs government agencies. the federal Program. This means thatgovernment. WBENC now
corporations representing America’s most prestigious brands, in addition to many states, cities and other entities. Now it
Visit www.wbenc.org/government to learn more.
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companies focused on per unit pricing and bulk ordering. For Uniform/Apparel programs this led to tied up cash, wasted square footage, and created costly internal distribution and obsolescence. The time is now to . . . • Women owned • Free estimates • Family moving experts • Licensed & insured • Certified Global Mobility Specialist • Full value protection available • Guaranteed pick-up & delivery dates available • Local, long distance & international • 24-hour secured, monitored, temperature controlled storage
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BENEFIT S OF CER TIFIC ATION FOR WOMEN OW NED BUSINE S SE S The certification of Women’s Business Enterprises (WBEs) is key to WBENC’s mission; and our foundation is built on connecting WBENC-certified WBEs with WBENC’s corporate and government members to facilitate business opportunities. WBENC also serves as a resource providing industry specific training to corporate and government members as well as WBENC-certified WBEs.
51%
14
1,000s
WBENC Certification validates that the business is 51 percent or more owned, operated, and controlled by one or more women .
To receive WBENC Certification, womenowned businesses submit to a robust twopart application process which is delivered by one of WBENC’s 14 Regional Partner Organizations; and includes documentation review and a site visit .
Thousands of major corporations and government entities rely on WBENC to identify qualified, certified Women’s Business Enterprises (WBEs) and WomanOwned Small Businesses (WOSBs) to satisfy their sourcing needs .
SOME OF THE BENEFITS OF WBENC CERTIFICATION INCLUDE:
National recognition as a Certified WBE and/ or WOSB by thousands of U .S . corporations and organizations representing many well-known brands, a number of nonprofit, educational institutions, and government agencies .
Formal and informal opportunities to pursue business growth with regional and national Corporate and Government Members and/or WBENC-Certified WBEs and WOSBs .
Use of the WBENCCertified Women’s Business Enterprises seal on official business documents and the Women Owned logo on marketing materials and products .
Automatic inclusion in WBENCLink, WBENC’s online proprietary, searchable database of certified WBEs and WOSBs, which is accessible by WBENC’s Corporate and Government Members, and other certified WBEs across the country .
Eligible to participate in 1:1 MatchMaker Meetings and Meet & Greet sessions with Corporate and Government procurement professionals .
Ability to strategically partner with other WBENC-Certified WBEs and WOSBs to pursue business opportunities .
Access to a current list of Supplier Diversity and Procurement executives at U .S . Corporations, non-profits, educational institutions and government agencies .
Eligible to exhibit at national and regional business expos, network, and/or conduct targeted marketing at events including WBENC’s National Conference & Business Fair .
Eligible for the Dorothy B . Brothers Executive Scholarship that supports a selection of business education schools, and for the Tuck-WBENC Executive Program, a five-day executive management course designed for WBEs .
TO LEARN MORE ABOUT CERTIFICATION, VISIT www.wbenc.org/certification
Empowering dreams for a new generation.
P&G SUPPLIERS: As Diverse As Our Products Communication. “We work closely with many P&G brands across various categories, often from the inception of a new campaign, through creative development, championing the brand communication process to customers in order to inspire sales.”
Culture. “P&G’s culture of diversity and inclusion develops & empowers leaders to fulfill their potential. Creation, innovation, and a charge to disrupt the status quo, create trusted partnerships that improve lives.”
Partnership. “For two decades, we have partnered to jointly create value through innovation, speed-tomarket, flexibility and quality.”
Honda relies on the perfect mix of suppliers and their diverse perspectives to power the dreams of this generation and beyond.
supplierdiversity.pg.com
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Funding Dreams America’s #1 provider of funding and strategic services for Diverse and Women-Owned Staffing Firms.
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The
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McDonald Hopkins LLC, 600 Superior Ave., East, Suite 2100, Cleveland, OH 44114 • 216.348.5400 Carl J. Grassi, President
Shawn M. Riley, President-Elect
Michelle F. Kantor ESQ., Chair, Federal Government Contracting practice 312.642.6482
Chicago • Cleveland • Columbus • Detroit • Miami • West Palm Beach
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mcdonaldhopkins.com
Get Engaged! Get Involved! We’d like to see you more than once a year at Catch the Wave! Join us for the monthly and bi-monthly WBE Forum Luncheons and leverage your certification all year long in a city near you! Cleveland WBE Forum Luncheon - Bi-Monthly – 2nd Wednesday Toledo WBE Forum Luncheon - Bi-Monthly – 2nd Thursday Cincinnati WBE Forum Luncheon - Monthly – 2nd Thursday Columbus WBE Forum Luncheon - Monthly – 3rd Wednesday Louisville WBE Forum Luncheon - Bi-Monthly – 4th Tuesday Dayton WBE Forum Luncheon - Monthly – 4th Wednesday Lexington WBE Forum Luncheon - Coming Soon
Upcoming 2016 WBE Forum Luncheon Hosts/Presenters: (this list is not all inclusive)
Allied Shipping & Packaging Supplies * Cummins Facility Services * Cardinal Health Benefit Concepts * The Kroger Co. * Macy’s Inc. * Brass Ring Productions StressLess * Creative Storm * Vocalink * Garrigans.com
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SAVE THE DATES
JUNE 21 - 23, 2016 CO-CHAIRS