2020
Media information
About AutoTorque AutoTorque is the trade media channel of The Parts Alliance. It comprises a website, email bulletins and digital magazines AutoTorque exists to showcase the activities of the group and highlight the capacity of key supplier brands to support UK independent garages. AutoTorque reaches both internal staff and external garage audiences with messages from core suppliers that are fully commercially aligned.
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2020 Output Produced under an editorial partnership with Garage Wire, content for 2020 includes fortnightly email bulletins and four digital magazines. AutoTorque is ideal for today’s busy technicians and garage owners. It enables these busy people to access content anywhere, anytime and on any device.
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Email circulation
staff
2019 Statistics
customers
Email circulation of over 29,000 with 25,837 customers and around 3,500 staff reached.
Web sessions per month
In 2019 email open rates averaged nearly 20% with over 20% clicking a link after opening.
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Get onto AutoTorque Fortnightly email bulletins Content published on www.autotorque.news Distributed to staff and customers Exceptional reach and few competing messages All your news and updates are included
ÂŁ1,250 + VAT
for 12 months digital coverage
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AutoTorque digital magazine Issue
Due out
Editorial deadline
Advert copy deadline
March ‘20
24th Feb
3rd Feb
10th Feb
April ‘20
W/C 25th May
4th May
11th May
September ‘20
W/C 24th Aug
3rd Aug
10th Aug
December ‘20
W/C 16th Nov
26th Oct
2nd Nov
Rates and data A4 proportioned aspect ratio, though we suggest scaling for 176mm x 250mm for best readability Hi res PDF artwork, with or without crops and bleeds We can link to any destination URL(s) and embed video Full page
176mm x 250mm
£695 +VAT
Half page
176mm x 125mm
£395 +VAT
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AutoTorque digital magazine With four issues for 2020, AutoTorque is professionally produced so you can display brand building advertisements in an easy-read format, alongside group news, the big stories and supplier updates. It’s the perfect platform for your feature articles and any group‑specific updates too.
£650 + VAT
for full page ads based on booking all four issues
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Joined-up messaging AutoTorque offers agile on‑demand media that reaches both staff and garage audiences quickly and efficiently. Suppliers invited to participate by The Parts Alliance can reduce the complexity of getting their messages out to branches and their customers.
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