Garage Wire Media Pack 2023

THE digital route to independent garages

By cultivating a large and engaged trade readership, Garage Wire offers invaluable penetration into the UK’s independent garages by connecting advertisers and readers with a tap of the screen or click of a button.

As a purely digital media service, the publication is widely respected and is the trusted go-to source for industry developments, breaking news, practical tips and advice.

The digital home for independent garages www.garagewire.co.uk

digital innovators

Garage Wire is the original digital publication for the UK’s aftermarket and we’re proud to be game changers.

Content is carefully crafted with independent garages in mind but it’s also widely consumed by the UK’s most influential motor factors and suppliers.

With Garage Wire you’ll have access to more than 50,000 monthly readers and we’ll work with you to develop an editorial plan which provides consistent on-demand exposure.

The digital home for independent garages www.garagewire.co.uk

CONTENT IS KING

Garage Wire is an open meritocratic platform. Advertisers pay an equal amount for equal access, worked on a ‘per brand’ basis.

We send all your messages to our readers as we receive them - what garages then read and react to is of course up to them.

It’s now no longer the biggest budgets that dominate. The secret to engaging with Garage Wire readers is providing clear, relevant content. We can advise you on how to best achieve this. Proven methods include case studies, reader reviews, industry news reaction and technical information.

The digital home for independent garages www.garagewire.co.uk

DREAM TEAM

Mike Ruff Editor

Often seen running about trade events with a camera in one hand, a notepad in the other, Mike has been leading editorial output since 2015. His firm interest in all things motoring has helped make him a well-known and respected figure within the aftermarket.

Another familiar name within our sector, Stuart’s passion for the industry and friendly nature is helping us to maintain close relationships with our advertisers and ensure Garage Wire works for them.

The digital home for independent garages www.garagewire.co.uk

Stuart Woolley Commercial Manager

Garage

Editor Mike Ruff joins Garage Wire Magazine launch Website redesign

HOW IT WORKS

Our unrivalled digital presence means GW generates exceptional return on your marketing budget investment by combining digital display advertising and engaging content.

By intelligently blending web, email and social media channels into a digital media package, we can offer around-the-clock brand exposure on high volume digital platforms.

What’s more, GW’s valuable market insight means we can help you develop activity plans to maximise the reach of your messages and ensure you make the most of your presence on GW.

Bulletins

As the foundation of all that we do, GW bulletins connect you with independent garages, delivering your messages and insightful industry news straight to their inbox.

The digital home for independent garages www.garagewire.co.uk

Social media support is included with the standard GW package.

We combine fun quirky content with serious business messages to maximise reach and engagement across our platforms.

All on-site content is shared across GW’s social channels to maximise reads, shares and likes.

The aim is to maintain and nurture reader interest with relevant content and regular interaction.

We can advise you on how to ensure a frequent presence on GW.

Coverage in GW’s news and offers bulletins

All your content is featured in our bulletins, the main driver of traffic to GW.

On-site banner adverts

Banner and box ads featured on all your content and elsewhere, including homepage, where no other advertiser has additionally booked.

Garage Wire social media support

We’ll share all your content on our socials and support your own campaigns where requested.

ADDITIONAL opportunities

Above and beyond the standard GW package, we have a number of additional opportunities for you to reach independent garages. We can advise on what will work best for your campaign and tailor a bespoke package according to your requirements.

The digital home for independent garages www.garagewire.co.uk

News bulletin sponsorship

RATE: £250 + VAT per WEEK

Want to place your brand exactly where our readers are? You’ll definitely want to consider news bulletin sponsorship which includes banner adverts at the top and bottom of the news list and a mention of your brand message in the editorial forward too.

Most of the Garage Wire traffic is driven through our bulletins, making them the perfect place to build brand awareness and also for time-critical messages such as product launches or events. Weekly sponsorship includes both the Tuesday and Friday email bulletins.

To ensure our bulletins retain the clean simplistic look our readers love, we’ll only ever feature one sponsor per bulletin – so be sure to get your bookings in early!

The digital home for independent garages

Garage Wire Magazine

RATE: £350 + VAT

Garage Wire Magazine is Garage Wire’s digital magazine and, with more opportunities to build and reinforce aftermarket brands, is another favourite among advertisers.

Our readers love to engage with our online content, sharing experiences and opinions in the comments on the website. Garage Wire Magazine is a celebration of this and the platform where we first publish independent garage authored articles.

The focus is content ‘by garage, for garages’ and there’s a chance for you to get your display adverts and key brand messages seen too.

Incorporating video and audio podcasts, Garage Wire Magazine often heads out ‘on the road’ to get behind-the-scenes of leading aftermarket brands to reveal interesting quirks and essential technical know-how for our audience

The digital home for independent garages www.garagewire.co.uk

If you really want to understand what a white label e-mail can do for your brand, you’re in the right place.

Garage Wire delivers exceptionally effective white-label e-mail campaigns giving you the opportunity to reach our audience with a message specific to your brand.

Alternatively, communicate under Garage Wires brand with our ‘Tuned To’ offering.

The digital home for independent garages www.garagewire.co.uk

VIDEO PRODUCTION

Why not bring your message to life and show garages exactly what you’re talking about with a professionally produced video?

Our in-house video production service includes careful planning, scripting, filming and editing. We’ve covered everything on-camera from the aftermarket’s biggest events and reaction to industry news to product reviews and behindthe-scenes tours of aftermarket brands.

The digital home for independent garages www.garagewire.co.uk

New for 2023, Garage Wire is bringing the UK aftermarket’s EV expertise together for the benefit of independent garages.

With almost every vehicle manufacturer now offering an EV line-up, it’s a car parc that’s fast growing and is increasingly being serviced by independent workshops.

Helping garage owners navigate the latest trends, Garage Wire’s EV Ready event is set to showcase the very latest tools, equipment and services for workshops to cater for EVs, plus expert opinion and business advice.

We have a number of exciting EV Ready opportunities.

The digital home for independent garages www.garagewire.co.uk

Reach a rapidly growing and fully engaged audience

Garage Wire is the trusted go-to source for industry developments and breaking news, practical tips and advice as well as analysis and opinion from key figures in the industry.

Our readers rely on us to find the answers to their questions and support their business through this extremely challenging time. We rely on our network of advertisers for comments, analysis and expertise on industry news.

We’re here to simply the bridge the gap between aftermarket brands and independent garages.